Author: Fotis Georgiadis

The Future Is Now: “AI That Detects If People Are Wearing Masks or Social Distancing Properly” With

The Future Is Now: “AI That Detects If People Are Wearing Masks or Social Distancing Properly” With Lars Nordenlund of Cognize

…The platform delivers live and predictive situational awareness of individuals and crowds using multi-sensor technology to detect when people are less than six feet apart, congregating in groups, running a fever or not wearing masks. It’s a technology that is based on the innovation of self-driving cars, a highly advanced autonomous solution combining video, thermal, voice and biometric sensors with optimized hardware, software and AI.

As a part of our series about cutting edge technological breakthroughs, I had the pleasure of interviewing Lars Nordenlund.

Lars Nordenlund, CEO of Cognize, is a global top-management executive with more than 20 years of CEO, VP and strategic leadership experience from leading technology enterprise companies like Microsoft and Canon, as well as start-ups and mid-stage pre-IPO organizations with global growth ambitions in the United States and Europe — all with special emphasis within the technology, AI, IoT, enterprise software, cloud video, SaaS and media advertising sectors.

Thank you so much for doing this with us Lars! Can you tell us a story about what brought you to this specific career path?

I am driven by what’s next. Technology has always inspired me since it can open new worlds and opportunities that have never been broadly accessible to us. I’m highly interested in how computer science is exponentially accelerating innovation. At an early stage of my professional career I had the opportunity to lead a corporate strategy management consulting practice in PricewaterhouseCoopers for technology and media companies, which spurred an interest and affinity for the tech industry. In 2002, I was spearheading a practice in Northern Europe for technology companies, and one of the clients we worked with went through an IPO global merger and was eventually acquired by Microsoft. They asked me to join in establishing the Dynamics Business Solutions division, which brought me to Microsoft HQ in Seattle. That is when the start of almost two decades of a professional life in the technology industry emerged.

Can you share the most interesting story that happened to you since you began your career?

Cognize enabled me to be able to ideate, incubate and bring a passion and big idea to fruition. I was able to develop a company into a full-blown business to solve some massive problems in this world with the wonders of cognitive computing. Essentially, applying technology to optimize and create better businesses and a safer and healthier public life. I appreciate this opportunity to make a difference in this world and a contribution to help us do better.

Can you tell us about the “Bleeding edge” technological breakthroughs that you are working on? How do you think that will help people?

We have built an AI cognitive learning platform that can understand patterns of behavior in physical spaces, for both people and situations of relevance to mitigate risk, improve health and expand customer experience. Our mission is to innovate and explore the wonders of cognitive learning to better realities. Accepting the fact that improving your reality starts with fully observing it, gives us the ability to prevent undesired events, while concurrently improving experiences using cognitive awareness solutions.

Cognize recently launched the new People, Health and Safety platform, supporting compliance with the Center for Disease Control and Prevention’s (CDC) COVID-19 guideline requirements for social distancing, mask screening and body temperature checks. The platform delivers live and predictive situational awareness of individuals and crowds using multi-sensor technology to detect when people are less than six feet apart, congregating in groups, running a fever or not wearing masks. It’s a technology that is based on the innovation of self-driving cars, a highly advanced autonomous solution combining video, thermal, voice and biometric sensors with optimized hardware, software and AI.

How do you think this might change the world?

It is our mission to better reality by observing and immediately improving situations of a critical nature. Right now, our priority is to provide a solution to support companies and institutions in getting people back to work faster and as safely as possible. As many of us face challenges on how to pivot and address critical business and health concerns, so we have applied our technology to meet and automate COVID-19 compliance requirements, including: social distancing, mask detection and body temperature and heart rate check.

The Cognize situational awareness platform reduces risk and ensures compliance with CDC guidelines by integrating multi-sensor fusion data with cognitive learning to provide critical context and recommendations. The fully automated sensors eliminate the need for manually monitoring and provide real-time alerts with images that can be routed for proper action.

Keeping “Black Mirror” in mind can you see any potential drawbacks about this technology that people should think more deeply about?

Cognitive situational awareness is an evolution of co-existence with technology, taking advantage of AI and cognitive learning to improve how things are done, and at the same time being highly respectful of data integrity and personal interference.

Multi-sensor systems can understand very complex situations that the human mind cannot keep up with or maintain attention to — including small details and patterns of behavior that can help us predict and resolve issues before they become larger public health and safety threats. Just like the first industrial revolution in 1775 to the IT, internet and AI revolutions, humans have shown their ability to adapt to advancements in technology to ultimately lead to safer, healthier and better lives. At the same time evolution helped us adapt new technology inventions to the human values and ethics, instead of letting the technology take over.

Private data integrity is a top priority. At the same time, we realize that the exposure of data and behavior in businesses such as routine surveillance, is already happening in public places as well as online by platforms like Facebook and Google. However, the benefits of such technologies far outweigh the threats they may present.

We treat data with extremely high degree of sensitivity and privacy. For instance, we do not store personal data related to names or individuals, and sensitive data never leaves the site. All Cognize solutions adhere to data privacy regulations, are GDPR compliant and can be customized for specific business and industry needs.

Was there a “tipping point” that led you to this breakthrough? Can you tell us that story?

I realized that everything I had been working with in my past professional life was based on what had already happened. It was all based on historic data and a forensic approach. From there, I started to explore the wonders of cognitive computing and autonomous sensor technologies with a more proactive approach versus reactive in situational awareness. We could use available technology to do live “here and now,” and predictive systems could indicate “what’s next” and prevent situations before they occur, optimizing experiences and streamlining functions and staff. This was the goal and mission that led to our breakthrough.

What do you need to lead this technology to widespread adoption?

We are aiming at establishing strategic partner adoption for specific industries and verticals of relevance to work alongside us to learn, improve, optimize and innovate. We will lead customer driven innovation one industry at a time, such as retail environments, education and university campuses, entertainment venues, hospitality, healthcare, smart safe cities and critical infrastructure.

What have you been doing to publicize this idea? Have you been using any innovative marketing strategies?

We have used online media and blogs early on to discuss the convergence of technology from autonomous cars to physical spaces. We have also leveraged press opportunities to build awareness and develop an online presence within the industry. Additionally, we have implemented a successful ambassador program that engages advocates to evangelize our solutions. We are truly devoted to spreading the knowledge of such technologies for the betterment of society.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I have a group of trusted advisors and mentors that I look to. I am a believer in having multiple mentors that you can go to for different perspectives. These are people that I have worked with and built trust in over time. Cognize has a strong advisory team for the same reason.

How have you used your success to bring goodness to the world?

By creating Cognize, I feel I am set up to do good in this world. Our technologies are aimed at changing the world in a positive way, creating improved realities to make the world a better and safer place.

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

Lead by Core Values. Trust, integrity and honesty are imperative to successful relationships and businesses. Ensure that your leadership is transparent, truthful and operates on a high-level of integrity. I’ve had situations where people haven’t been upfront or have omitted partial truths about a position or a company at least a couple of times. Once I was lured to a high level CEO position, moved my family out of the country, and the company quickly ended up on the edge of bankruptcy and sold off. I have also hired and engaged people that I thought had shared values and later came to learn their values did not actually align with what they expressed early on, which led to a disappointing, unhealthy environment that I did not want in my workplace.
Don’t compromise on hiring the best team. If you are scaling an organization in a fast-growing company, it is tempting to recruit a talented person who doesn’t quite fit. Don’t do it. If someone doesn’t feel right or doesn’t fit your value set keep looking until you find the perfect fit. A short-term solution at the expense of long-term objectives can do more harm than good. It’s critical to engage in a high degree of vetting and to develop networks that allow for fostering connections prior to hiring. When I haven’t done that with executive teams I’ve hired, I’ve seen a shift from an individual I saw as being open and accommodating to one that turned out to be toxic and greedy. Hire carefully.
Advisors make a difference. Build a diverse group of trustworthy mentors and respected friends. I’ve done this over time, and these are the people I go to in critical times for different perspectives and subject matter expertise. I also look to my established advisors and mentors for referrals and to help evangelize our mission and spread the word about how we can make a difference in this world
Have a plan to prevent and respond to litigious actions. I am a big believer in visionary leadership, core team competencies and strong strategy execution in sustainable deployment and delivery. A company can do its best for its customers and employees and implement a high degree of responsible leadership, but it will most likely encounter a situation where they need to respond legally. I hired an executive in the past that changed drastically — like day and night. Ego and greed can change people’s behaviors and impair the success of the overall team and company. You have to be prepared to mitigate that risk and take action to protect yourself and the company in such situations.
See into the future. It’s fair to say it’s hard to predict the future despite attempts to correlate historic events with future results. Looking backwards gives you some indication of potential future outcomes, but for a business I still think the best way to prepare for the future is to create it yourself and drive breakthrough innovation to shape the future in your own scenario planning. The power of this approach is the discipline that forces us to explore uncharted territory. You must bypass market uncertainty, believe in yourself more than a perceived reality, and try to manage your own cognitive biases –which often foil these attempts to take the long view

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Cognize is a data science and technology company that enables institutions and companies to revolutionize their health and safety situations and improve customer and patient experiences. Using AI cognitive technology and IoT to observe, predict and act on everything that happens in their environments is the next big thing.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” ― Steve Jobs

Cognize is built on the vision to make a difference and imagine how things can be better. I left a corporate world to start a new company ground up because that’s my passion and my intuition tells me this will be a game changer.

Some very well-known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

Our company is seeded to a fast track trajectory of business growth to global leadership in a $78 billion market opportunity in intelligent systems by 2022.

We have addressed a key problem for enterprises in entertainment, hospitality, healthcare institutions and other industries experiencing a major problem with handling complex customer or staff situations, because of the fact that the human attention span is very low, and the brain has limited capabilities to detect critical situations.

At Cognize, we combine bleeding edge AI technologies with multi-sensor fusion as the backbone of our platform — video, thermal, radar, audio, heart rate, environmental sensors and biometrics detection, plus more. And if the infrastructure is the backbone, the brain is artificial intelligence. Cognize is the first and only situational awareness platform to integrate sensor data with a cognitive learning engine to absorb and analyze vast amounts of data — including live and historic data — with human-like thinking to mitigate risk and even predict critical events. We deliver relevant situations in real-time and predictive observations 24/7/365 to provide meaningful patterns of behavior using the OODA situational awareness model, with an ability to see, analyze and understand the world around you in context of what you are trying to do.

We’re Cognize, and we help companies engineer better realities that improve their safety and customer experience and drive growth using the power of cognitive learning.

How can our readers follow you on social media?

LinkedIn: Cognize Inc.

Twitter: lnordenlund

Thank you so much for joining us. This was very inspirational.

The Future Is Now: “AI That Detects If People Are Wearing Masks or Social Distancing Properly” With was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Robert Glazer of Acceleration Partners: Rising Through Resilience; Five Things You Can Do To Become

Robert Glazer of Acceleration Partners: Rising Through Resilience; Five Things You Can Do To Become More Resilient

…be intentional about managing your energy. This includes basic stuff, like committing to getting at least eight hours of sleep a night — even setting a bedtime for yourself, if that helps. But it also means building breaks into your day so that you aren’t working for several uninterrupted hours without resting your brain. Set aside 10–15 minutes every couple hours to stand up and stretch, do some jumping jacks, take a walk outside, or listen to something that relaxes and focuses you. You’ll notice you feel less tired at the end of each day.

I had the pleasure of interviewing Robert Glazer.

Robert is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards. He is the author of the inspirational newsletter Friday Forward, author the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. His new book, Friday Forward, publishes September 1, 2020.

Thank you so much for joining us! Our readers would love to get to know you a bit better. Can you tell us a bit about your backstory?

I’m founder and CEO of Acceleration Partners and an entrepreneur, author, podcast host and speaker. But, like a lot of entrepreneurs it took me a while to get to where I am today. I didn’t start my first business until after I turned 30, and before that I was a bit of a job-hopper. I worked at a few different organizations where the leadership was demotivational and uninspiring, and at a point I even had a friend joke that I was becoming close to “unemployable.”

But in 2007 I tapped into my entrepreneurial passion and started two businesses, one of which became Acceleration Partners. We’re a premier global partner marketing agency, focused on helping leading brands build and refine their marketing partnerships. We’re a 100 percent remote team of over 170 people in eight countries.

Can you share with us the most interesting story from your career? Can you tell us what lessons or ‘takeaways’ you learned from that?

In 2015 I started sending an email to my team at Acceleration Partners. At that point there were about 40 of us. I was motivated by the fact that I was just starting a morning routine with daily meditation, reading and writing, but I couldn’t find things to read that were inspirational, but also thought-provoking and challenging. Some of the books we were given were a bit too, “rainbows and unicorns” for me. So I started writing the about the stories I would want to read — real-world examples that were uplifting, but that pushed readers to improve themselves.

I sent these emails every Friday, and I figured employees were skimming them, or even ignoring them completely. But, to my surprise, team members started telling me they looked forward to the notes each week, and were sending them to friends and family. After sharing the email with a few CEOs I knew, and getting similar feedback from them, I decided to call the email Friday Forward and open it to the public.

Today, Friday Forward is read by over 200,000 people in more than 60 countries worldwide. Every week I get replies from readers, most of whom I’ve never met, sharing how that Friday’s post impacted them. That feedback is what I find most rewarding — the idea that each of us can make an impact on people beyond our own companies or social circles by spreading positivity and pushing each other to improve. Writing Friday Forward has also helped me immensely — I’ve become a better writer and a deeper thinker, simply because I’ve had to be in order to deliver a new post each week. I think each of us can do more to impact others in a positive way, and I’m glad Friday Forward has given me a chance to do that.

What do you think makes your company stand out? Can you share a story?

One of my favorite stories about our company comes from our annual in-person company retreat, which we call AP Summit. We have employees all over the world at this point, and once per year we bring everybody to one place for three days of learning, sharing and teambuilding. Because it’s only three days a year, we really work to foster deep connections between employees — from in-depth sharing, to unique teambuilding experiences, to some really emotional, vulnerable keynote speakers.

We took it to another level with our most recent AP Summit last November. We brought in a brilliant coach, Philip McKernan, who runs an amazing program called One Last Talk. In One Last Talk, which Philip has done around the world, people come together to hear speakers give the speech they would give it were their last day on Earth. And these speeches, not surprisingly, focus on the speakers’ deepest truths, deeper than even standard vulnerability-focused keynotes. We decided to try this at AP Summit, and we had Philip coach four volunteers to give their One Last Talk to the entire company.

At our summit, four of our team members gave deeply personal, courageous speeches to our entire company. What they shared gave a lot of clarity about who the speakers were at their core, and how they showed up for work each day. And even though it was an emotionally intense experience — there were a lot of tears — our team members embraced the speakers fully, even lining up to congratulate them after the talks were over.

But more importantly, those talks inspired our team to be deeper and more open in their sharing, both at the summit and beyond it. Even people who had worked together for years, without having a deep discussion, were suddenly connecting vulnerably with each other. It says a lot about the psychologically safe, accepting, supportive culture our team has creating that the One Last Talk program not only succeeded at our summit, but pushed the whole team to give more of themselves at work.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

I was lucky to have a great mentor in my first job out of college, Arun Gupta. Arun supported me and pushed me to grow simultaneously. He also taught me a vital lesson about expectation setting. One day he sat me down and told me that I was always setting aggressive deadlines for myself and then missing them. He advised me: instead of promising I would have something done by Monday, then having it ready Tuesday, I should promise to complete something by Wednesday, and have it ready Tuesday. It was an important lesson I have carried through my career.

Ok thank you for all that. Now let’s shift to the main focus of this interview. We would like to explore and flesh out the trait of resilience. How would you define resilience? What do you believe are the characteristics or traits of resilient people?

I think resilience is basically built on two things — building the physical and mental strength to withstand adversity, and consciously managing our emotional reactions to challenging situations. Physical resilience relates to our physical fitness, of course, but it also includes how we manage our energy and respond to adversity.

Many of us respond to stress with a fight-or-flight response, which is a survival instinct that we used to need to protect us from real danger. It’s not healthy for somebody to have a fight-or-flight response that is evolutionarily designed to save our lives get triggered when we have 50 emails first thing in the morning. We need to learn to manage our energy, build breaks into our day, prioritize sleep, and start our day on offense with a productive morning routine.

Emotionally, resilience requires training ourselves to productively respond to challenging situations. For example, if two people get into an argument in the morning, an emotionally resilient person is able to process that challenging situation and move on with their day, while a less resilient person would let that negative experience wreck the rest of their day — they’re snippy with people, they have trouble focusing, and the whole day is lost. In addition to building physical resilience by improving diet, exercising and managing our stress, we need to train ourselves to manage emotional hardship without getting derailed.

When you think of resilience, which person comes to mind? Can you explain why you chose that person?

I have a lot of examples from my personal life, but I want to share one that’s more broadly known that is especially useful. In his book, Good to Great, Jim Collins writes about a concept called the Stockdale Paradox, named after James Stockdale, a naval officer who endured seven years as a prisoner of war during the Vietnam War. Stockdale, reflecting on his experience in an interview with Collins, essentially said that he was able to persevere because of a carefully calibrated mindset: he was honest about the brutal reality of his situations, that he would likely be imprisoned for years, but we never abandoned hope that he would eventually be freed.

This is perhaps my favorite example of resilience, and it’s really instructive to people leading teams through adversity. Resilience is about accepting the challenge in front of us, acknowledging the difficulties we face — both to ourselves and the people we lead — while also maintaining the belief that we will succeed eventually.

Has there ever been a time that someone told you something was impossible, but you did it anyway? Can you share the story with us?

A lot of the things we do at Acceleration Partners were considered impossible, or at least unadvisable, when we first started. When we launched, affiliate marketing was considered more of a niche channel, and we were told there was no chance of building a global, large-scale affiliate agency. Over a decade later, we’re the largest agency in our industry and operate in eight countries.

We were also told that it wouldn’t be possible to run a completely remote workplace, especially with talent spread all over the country, or the world. There were still a lot of misconceptions about working from home — that employees would be less productive or motivated at a home office. Today, a lot of companies, including ones as big as Twitter, know that remote work can actually improve an organization’s performance, not hamper.

These two things were they core of our aspirations when building Acceleration Partners, and we’ve helped change the perception on both affiliate marketing and remote work. We weren’t out to prove other people wrong, we wanted to prove ourselves right.

Did you have a time in your life where you had one of your greatest setbacks, but you bounced back from it stronger than ever? Can you share that story with us?

In 2009, I totally maxed myself out and reached a clear breaking point. I had placed myself under an excessive amount of stress and hadn’t yet started the capacity building journey I discuss in my book, Elevate. My wife and I were briefly living with my parents while building a new house, we had just had our third child, and I was running two businesses during a historic recession. I was barely sleeping and compensating for that by drinking a ton of coffee every morning. It was unsustainable.

Things came to a head one morning when I noticed my heart was racing and my arm was tingling. After a while, I began struggling to stand and called my wife to come home from work, convinced I was having a heart attack. Once the paramedics arrived to take me to the hospital I started feeling better, and despite fearing the worst, after two days of testing in the hospital I discovered that I’d had a massive panic attack, triggered by a magnesium deficiency that led to an elevated heartrate. Otherwise, I was totally healthy.

This was an inflection point in my personal journey — I think of it as a warning shot that compelled me to prioritize my health while I still had the chance. I started committing to regular yoga, began running for the first time in my life and watching my diet. I think that experience, while harrowing in the moment, was crucial to getting me where I am today.

Did you have any experiences growing up that have contributed to building your resiliency? Can you share a story?

When I was 10 years old, I was on an Amtrak train with my mom and siblings coming home from visiting my grandparents. The train stopped to change engines in Stamford, Connecticut, and I went to watch them change the engine. When I tried to return to my family, I realized the train had split and I was on a separate train from them, going in a different direction. I ended up spending a few hours in the station with the Amtrak operations team and then taking the next train by myself to Boston.

Despite being in a scary and difficult situation at a young age, I learned how to solve problems for myself, to depend on my own abilities to overcome adversity, and to not panic even in a situation where it would have been very understandable. I have always been independent, and that experience gave me the confidence to continue to choose that path.

Resilience is like a muscle that can be strengthened. In your opinion, what are 5 steps that someone can take to become more resilient? Please share a story or an example for each.

First, be proactive about your health, because diet and exercise have an enormous impact on how you respond to adversity. A person who eats healthy, goes for a jog before work every morning and avoids junk will probably be better under pressure than somebody who has low stamina and is constantly overtired and stressed.
Second, be intentional about managing your energy. This includes basic stuff, like committing to getting at least eight hours of sleep a night — even setting a bedtime for yourself, if that helps. But it also means building breaks into your day so that you aren’t working for several uninterrupted hours without resting your brain. Set aside 10–15 minutes every couple hours to stand up and stretch, do some jumping jacks, take a walk outside, or listen to something that relaxes and focuses you. You’ll notice you feel less tired at the end of each day.
Third, don’t be afraid to put yourself first. The analogy I love for this is, on an airplane, the flight crew always tells passengers to put on their own oxygen mask before helping others, for everybody’s safety. We should do this in life as well. It’s important to help others, and to even go above and beyond for the most important people in life — but you can’t do that at the expense of your own health. The people in your life deserve the best version of you, so it’s ok to take care of your self first by saying no to some commitments that you can’t take on, giving yourself breaks from time to time, and asking for space when you need it.
Fourth, become comfortable with discomfort. Essentially, we need to accept that difficult situations are a part of life — we will constantly find ourselves in situations that are a bit scary or uncertain, and it’s important to be able to confront them calmly, rather than panicking. To do this, I would recommend embracing challenging situations when you can — sign up for a fitness challenge that seems difficult, go to a networking event you’d normally be too shy to attend, or take a trip to a country that speaks a different language from yours. By immersing yourself in challenging situations on your own terms, you’ll be better able to confront that type of uncertainty when it crops up in life.
Five, surround yourself with people who help you get better. If you spend most of your time with people who have a victim mentality, blame others for their problems and pity themselves whenever adversity strikes, that will rub off on you in some way, no matter what your own mindset is. Instead, surround yourself with people who encourage you to stand tall against adversity, constantly improve, and help others do the same. You’ll notice a difference.

I think the success of Friday Forward proves that each of us has an opportunity to put something into the world that lifts people up and motivates them to get better, and it’s needed now more than ever. A big part of my motivation to turn Friday Forward into a book is I want to call others to action on this specific point: think about one thing you can do to inspire the people around you. That can be reaching out to somebody and offer to brainstorm goals with them, be somebody’s accountability partner if they’re chasing an achievement, or even do what I did with Friday Forward and share positive stories with the people around you. Every one of us as a network — our team at work, our family or our social circle — and if we all commit to helping each other grow and lead others, we can create a lasting impact. My goal with Friday Forward is to positively impact one million people worldwide.

We are blessed that some very prominent leaders read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them 🙂

I’m a huge fan of Tim Ferriss. I think he’s an archetype and thought-leader in many of the areas I love to learn and write about, especially because he’s constantly pushing himself to learn, grow and challenge the odds. Perhaps most importantly, he never gets complacent, despite having achieved a lot at a young age; he surrounds himself with a challenge network of people who push him to get better, and he’s committed to pushing his audience to improve in the same way.

How can our readers follow you on social media?

First, sign up for Friday Forward to get a weekly dose of inspiration in your inbox each Friday. You can also subscribe to my LinkedIn Series, which is the largest newsletter on the platform with over 250,000 subscribers. I’m also on:

This was very inspiring. Thank you so much for joining us!

Robert Glazer of Acceleration Partners: Rising Through Resilience; Five Things You Can Do To Become was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Andrew Meadows of Ubiquity Retirement + Savings: 5 Things You Need To Know To Successfully Manage a

Andrew Meadows of Ubiquity Retirement + Savings: 5 Things You Need To Know To Successfully Manage a Remote Team

Encourage your team. Build their confidence. Remind them that they wouldn’t be in their role with their level of responsibility if you didn’t believe they could do it. We’ve all faced difficult times, and it’s our ability to overcome challenges that help us grow our careers.

As a part of our series about the five things you need to successfully manage a remote team, I had the pleasure of interviewing Andrew Meadows, Senior Vice President at Ubiquity Retirement + Savings.

With 80% of Ubiquity’s employees working remotely across the country prior to the pandemic, Andrew has two decades of experience managing a remote workforce. Andrew is a passionate advocate for retirement savers and the small business community. Headquartered in San Francisco, the team at Ubiquity Retirement + Savings conceptualized a flat-fee retirement plan model for small businesses in 1999 and has been serving this market ever since.

Thank you so much for doing this with us Andrew! Before we dig in, our readers would love to get to know you a bit better. What is your “backstory”?

My love affair with the retirement savings industry started over 19 years ago. Through my first job experience, I worked with such an amazing team and learned about the industry and small businesses by working on all types of plans with Transamerica, BB&T Bank, Manulife and MassMutual.

I quickly fell in love with the rules, and exceptions to those rules, of saving for retirement. I loved working with our clients by creating retirement plan solutions that fit their particular needs.

I entered the industry with the simple mission of helping people retire. My goal was to make retirement savings simpler to understand. I wanted to become an advocate for small businesses and make retirement plans more accessible, so everyone has the opportunity to save for retirement.

For the past 16 years, I’ve held multiple roles at Ubiquity Retirement + Savings (formerly The Online 401(k)). I started in service and implementations which grew into supporting our advisors and payroll partners. There’s so much value in being a provider by having the ability to link everything together. After my time in business development, I looked more inward to Quality Assurance within our client experience which led to eventually leading that team through some incredible highs and not so incredible lows. For the past four years, I’ve taken my love for retirement and our company to lead our Human Resources initiatives by infusing our unique company culture with our already innovative brand.

Can you share the most interesting story that happened to you since you started your career?

In 2012, our Founder and CEO Chad Parks approached me and said, “I’d like to film a documentary about the looming retirement crisis in our country. Would you like to go on a 7-week road trip to talk to people across the country about their experiences saving for retirement?” I jumped at the opportunity to create an adventure learning about one of my passions.

We did just that. We created a feature-length documentary about real people who are struggling to save and retirees who are barely making ends meet. Our work can be found here: Broken Eggs: The Looming Retirement Crisis in America.

Creating that film was the most amazing experience. It was the perfect mix of my passions — film production and retirement savings.

With Broken Eggs, we wanted to inspire a dialogue for change in the retirement savings industry. Our country needs to start thinking about the pension crisis and the insolvency of Social Security. In recognizing these issues, we can then start restructuring how we think about and plan for retirement.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

In my second role at The Online 401(k), I was a member of our Partnerships team. There were two of us at the time, one of us focusing on advisors while the other worked with our payroll partners. Every quarter, we’d run webinars to help the lead generation efforts of our partners. Our most popular one focused on competing with the big institutions to which our small business partners lost business. We had a friendly competition to see which of us could get more payroll companies or advisors to attend the webinar. I worked extra hard making phone calls and creating email campaigns to ensure we had the most participants ever. I certainly won that quarter with almost 500 attendees. I was thrilled.

That next day, our COO called me into her office. I was expecting a huge congratulations. However, I was wrong. You see, our webinar provider charged a hefty fee for webinars exceeding the 100-attendee mark. As it turned out, that one webinar cost us thousands of dollars from my nonexistent budget. That was my first lesson on the bigger part of the business world outside of my role. What could be a win for one team could also result in a challenge for another. There’s always a cost to running a business, and it’s important to weigh all potential outcomes.

What advice would you give to other managers to help their employees to thrive and avoid burnout?

Nurture a level of empathy. Recognize when your employees are overwhelmed. Let them know that you understand what it feels like to be in charge of projects or tasks that are seemingly worrisome or creeping out of your control. Share your experience from when you were in their shoes.
Be transparent. Explain why their job is important and why they’ve been entrusted to perform it successfully. For leaders, it is important to let employees know that you have dealt with similar situations. Sharing those challenges or mistakes help you grow as a team and an organization. As managers and leaders, we have an obligation to provide our employees help and guidance.
Encourage your team. Build their confidence. Remind them that they wouldn’t be in their role with their level of responsibility if you didn’t believe they could do it. We’ve all faced difficult times, and it’s our ability to overcome challenges that help us grow our careers.

Ok, let’s jump to the core of our interview. Some companies have many years of experience with managing a remote team. Others have just started this, due to the COVID-19 pandemic. Can you tell us how many years of experience you have managing remote teams?

The last 10 years have been transformative. While I have managed a few remote employees over the course of my 20-year career, I’ve gained substantially more experience over the last 10 years. In 2010, we opened our first office outside of our headquarters in San Francisco. After we found that the technology supported our vision for more remote work, we started hiring more employees in other areas of the country and offered the flexibility to work remotely. This benefit allowed us to leverage talent across the country rather than being limited to a specific geographic region. I’m very confident when I say we have some of the most innovative minds in retirement located all over the United States.

We continued to respond to the changing times and have developed policies to understand what works best for our company and employees. We’ve always had a clear focus on our mission and values to help support our decisions. One motto we’ve really leaned into is “freedom with accountability.” Our success in maintaining a remote workforce has much to do with portable benefits and creating specific policies on what it means for us to work remotely.

Managing a team remotely can be very different than managing a team that is in front of you. Can you articulate for our readers what the five main challenges are regarding managing a remote team? Can you give a story or example for each?

Create simple rules around working remotely. Having rules that are straightforward and transparent allow us to work together under the same expectations. They also reinforce other values around collaboration and work/life balance. Here are the ones we created:
Be available.
Overcommunicate.
Get the job done.
Reporting is a big part of quality assurance. Make sure you’re using technology that enables you to report on how effective, efficient and productive your teams are. Each company and role is different on how success is measured and having reports that reflect the goals of that role and team will be paramount in helping people know what success looks like.
Maintain constant communication and transparency. Articulating what success looks like from a leadership perspective is expected and can help encourage transparency from your employees. Additionally, provide your employees with multiple places to share and be heard. We use instant messaging, message boards and “virtual break rooms” to create community when we’re not face-to-face. Virtual break rooms are spontaneous meetings that mimic casual conversation at the water cooler. Imagine walking into the break room and seeing a few colleagues chatting; instead, the conversation is being held in an online chat room. Having these online meeting places gives you an opportunity to jump right in and connect.
Establish and maintain company rituals. Every Tuesday morning, for example, we have an all hands meeting we call “Vital Factors.” It’s intended to celebrate all the areas where we’re excelling and provide important announcements each week. Since the COVID-19 pandemic, this ritual provides a casual, regular place for our employees to connect and hear from all areas of the business, especially executive leadership.
Check in with everyone. When we talk about community, it’s important to check in from time to time. The key to being seen isn’t just putting yourself out there, but also to be reached out to just to say hi. Our value of “cultivate joy” is centered around seeing each other and providing an opportunity to connect, laugh and express compassion. Never discount the importance of a quick “Hello, how are you?”

Based on your experience, what can one do to address or redress each of those challenges?

When creating rules or new policies, lean into your company values and mission statement. They’re there to help reinforce where the organization is going while ensuring you’re using common language.
Make the most of every system you use. For every system that utilizes any input, there is always an output that you can discern. This could be as simple as reporting on tickets or phone systems all the way to more robust reporting that helps understand usage. By understanding the activities of your community, you can impact more thoughtful change.
Communication is vital, especially from leadership. When appropriate, encourage leaders to speak up and give frank updates, even when the news isn’t celebratory. All employees want to know what’s going on at the company level and how their roles impact the business.
Company rituals can be as simple as serving donuts for breakfast on Fridays to closing the “office” early after the big quarterly meeting. See what people are connecting over and do more of it or utilize these strategies in different ways.
In a company of 100 people, it’s challenging for one person or team to reach out to everyone. Empower all leaders to feel a connection to your company’s community and ensure that they are equipped to do just that on the company’s behalf. This could be through a direct message or even through kudos sent out individually, on community boards or at company meetings.

In my experience, one of the trickiest parts of managing a remote team is giving honest feedback, in a way that doesn’t come across as too harsh. If someone is in front of you much of the nuance can be picked up in facial expressions and body language. But not when someone is remote. Can you give a few suggestions about how to best give constructive criticism to a remote employee?

Be frank. Create a culture where frank, honest communication is the norm.
Allow freedom with accountability. Give employees the freedom to work from home in a way that makes them successful in completing their responsibilities.
Play toward people’s strengths. Consider every employee to be a subject matter expert — because they are. Every employee is an expert in certain areas. Allow each employee to flex their strengths.
Give feedback that allows for immediate action. When an employee is not succeeding, give feedback quickly and regularly. This allows you to gauge improvement and work toward goals together.

Can you specifically address how to give constructive feedback over email? How do you prevent the email from sounding too critical or harsh?

Ubiquity as an organization has held a couple of book clubs. We read Crucial Conversations: Tools for Talking When Stakes Are High, authored by Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler and Stephen R. Covey, which was about how to have those types of conversations effectively.

Here are some tips for conveying constructive feedback over email:

Be concise. For example, “Hi Joe, I needed this project completed in 2 weeks. It took you 3.5 weeks. Please help me understand the delay. We can’t function efficiently if projects are completed in this manner. Keep up the good work on account X. Let’s continue to work together on time management.”
Acknowledge their good work and recognize that they are humans who struggle and make mistakes. State the facts without emotion and avoid emotionally-charged words. The person might feel disappointed, but their emotions are less likely to spin out of control when you communicate in a factual manner and provide critical feedback. We can often avoid harsh conversations by creating realistic expectations at the outset. As a leader, you might be frustrated, but ultimately you get more accomplished by maintaining a level head and finding ways to help your team be successful.

Can you share any suggestions for teams who are used to working together on location but are forced to work remotely due to the pandemic. Are there potential obstacles one should avoid with a team that is just getting used to working remotely?

Find ways to share in some fun remotely. We have a sales team that previously worked in the same office together. They would share funny stories in the office about their work experiences to appreciate certain aspects of their jobs. When they transitioned to a remote work environment, this shared time was hard to replicate because there was no longer a common place to gather. While they didn’t have morning chats by the coffee pot anymore, people started to find other ways to build camaraderie. When someone made a sale, they began a tradition of sending a congratulatory, funny cat picture in the team group chat.
Avoid micromanagement. If you didn’t look over your employees’ shoulders when you were in the office, don’t be a micromanager from afar. Working from home right now is a family affair. Children are home from school and day care. Spouses are adjusting to working from home as well. It is important as leaders to be accountable. When small obstacles do arise, communicate appropriately and be flexible. At Ubiquity, our three rules for working remotely are: ‘Be available. Overcommunicate. Get your job done.’
Maintain regular communication without micromanaging. Hopefully, your team has tools in place to report productivity without intrusive communication. For example, ongoing group chats are helpful places to check in as it’s often easier to jump into a running conversation.
Use an employee engagement tool that automates feedback and check ins. Through that review process, we have a set agenda for every one-on-one to streamline progress checkpoints and goal setting. We use a system where employees are able to give each other virtual high-fives, share your mood with your manager each week and even talk about workload. Knowing how each person feels about themselves and their role is key in helping overcome otherwise unseen obstacles.

What do you suggest can be done to create a healthy and empowering work culture with a team that is remote and not physically together?

Empower people to have a voice. How are you creating those opportunities for your employees’ voices to be heard? Create an environment where all members of the team feel comfortable voicing their thoughts and opinions.
It is healthy to acknowledge our strengths and weaknesses. This acknowledgement recognizes that we are humans. Give people an opportunity to vent. Allowing them to do so will clear the way for them to do their job effectively. When people speak up, validate them so they don’t feel alone.

As family, friends, and communities, we don’t talk enough about finance especially in communities who are struggling. It’s important to talk about our finances. People often ask me to look at their 401(k) plans or talk through a budget — that’s great! We should be using each other as resources to share our financial knowledge. Tap parents, grandparents, uncles, aunts, cousins, etc. There are so many people around you who are capable and eager to help you learn about managing your finances.

Too often, people feel like they are not saving or investing enough. If I could inspire one movement, I would take the taboo away from finance, so people would feel comfortable learning from each other and asking questions about matters they don’t understand.

The financial industry uses so much jargon. We need to start talking in regular language, so the average person can understand.

When people think of retirement, they tend to think of older people at the end of their lives. When I think about retirement, I think about young people, the people who have the greatest ability to influence their futures. We need to talk with them about saving and give them the tools they need to succeed.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Daring leadership is ultimately about serving other people, not ourselves. That’s why we choose courage.” — Brene Brown

I’ve always worked in the service industry, and it’s helped me be the leader that I am. While I have been empowered to make decisions about my career, I always filter through those decisions understanding how it will be of service and value to others. That service has helped me become quite brave. If I’m doing it for myself, it feels very self-serving; if I’m doing it for others, I’m helping others who need my support.

Thank you for these great insights!

Andrew Meadows of Ubiquity Retirement + Savings: 5 Things You Need To Know To Successfully Manage a was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Kyle Rand of Rendever: 5 Things We Can Each Do To Help Solve The Loneliness Epidemic

We have been studying loneliness for more than four years. We have led studies, partnered with experts, are regularly asked to speak at events and contribute to cross-industry whitepapers. Perhaps most importantly, we have conversations with caregivers on the front lines — working with one of the most vulnerable populations to loneliness — every day of the week. While the quantitative data is important, the qualitative insights we glean from the staff members who witness the effects of loneliness firsthand while interacting with seniors are what help us maximize the impact of our platform, and hold us accountable to maintaining the customer-centric nature of everything we do.

I had the pleasure of interviewing Kyle Rand, Cofounder & CEO of Rendever.

Kyle grew up volunteering in a senior living community, and went on to study cognitive decline in the aging population. His neuroscience research was largely focused on the link between functional structural changes in the brain that happen as you age, and the associated deficits in economic-based decision making. He also studied neuroprosthetics and has been published for his work linking reward-based behavior coding with motor area activation in monkeys. Since joining the tech world, he has led the development of a niche research-based social network, created a crowdfunding platform for ecological conservation, and architected a grassroots initiative focused on increasing healthcare access in populations-in-need, which was eventually recognized by the Obama administration. After having a negative personal experience moving his grandmother into a senior living community, he realized the severe impact of social isolation on seniors, and cofounded Rendever to use new virtual reality technology to build communities and increase resident engagement through the power of shared experiences.

Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share your “backstory” with us? What was it that led you to your eventual career choice?

Older adults have had a very special place in my heart for as long as I can remember. As a kid, my friends and I would spend every summer volunteering and scooping ice cream at a local senior living community. I remember the feeling when the residents’ faces lit up if we knew exactly what they wanted (rum raisin with chocolate sprinkles was a favorite combo!). It was profound to learn how such a simple act of kindness could be so impactful.

I then went to Duke and did a dual program in cognitive neuroscience and biomedical engineering, and worked in two laboratories focused on quite different topics. Part of my research was focused on studying the effects of social sensory inputs on motor activation in monkeys (the laboratory was behind the Walk Again project so all of our research was building towards functional exoskeletons!), and the other part focused on studying cognitive decline in the aging population. We were particularly interested in decision-making processes, and studying the correlation between structural changes in the brain and the deficits in sound decision-making that occur as humans age. The day-to-day ended up being many hours of sitting with older adults and walking them through these cognitive experiments.

As I was wrapping up at school, my grandmother was diagnosed with cancer, which triggered a pretty tough decision-making process for our whole family (especially my parents and their siblings). Ultimately, my family helped her move into a senior living community to ensure the highest quality of care and support. While she had incredible medical care, it was harder to notice from afar that she began to feel the immense weight of social isolation that is all too common among seniors.

Her cancer progressed aggressively and she experienced rapid cognitive decline. It was absolutely heartbreaking for our family. While I would not wish this experience on anyone, seeing the powerful impact of combining rapid disease progression and cognitive decline with social isolation firsthand motivated me to spend my time and energy searching for, and eventually building, a better solution.

Around this time, virtual reality (VR) was emerging as a promising technology. I joined a few other people that were interested in exploring the use of VR with seniors, and we quickly built a prototype of today’s Rendever platform and initiated research with the MIT AgeLab and Benchmark Senior Living. The results showed that within only two weeks of using Rendever daily, residents reported a statistically significant increase in multiple social health measures, including feelings of trust, and a statistically significant decrease in depression scores.

Between the promising results of our initial research and the pure joy we were witnessing as older adults simply tested the technology, we knew that there was magic here. Since then, we have dedicated ourselves to building a platform that brings those magical moments to seniors every day, improving their quality of life and facilitating healthy relationship building, all through the power of shared experiences and human connection.

Can you share the most interesting/eye-opening story that happened to you since you started your career?

This is a tough one to share, but I think it highlights the importance of being able to take a step back and remember the “why” behind everything. It was early on in our progress towards commercializing Rendever, and we had just signed our first large contract to rollout the platform to an entire family of communities. To support this process, I attended in-person grand opening ceremonies of a couple of the buildings, including a stunning location on Cape Cod.

Allow me to set the scene. It was a lovely summer day, and I was driving down the mid-cape highway with my windows fully rolled down, car full to the brim with VR hardware. Beyond looking forward to a wonderful event, it was my first time visiting the cape in the summer, so I was generally excited. Plus, this contract was a significant inflection point during the challenge of early commercialization, so I was in a pretty amazing mood. Or so I had thought.

Our deployment process was not fully ready yet, so most of the devices were only partially set up, and I was driving as fast as possible knowing I had to demonstrate the platform to a large cohort of important guests about an hour after I arrived. As I was nearing the tail end of the cape, I had my first ever panic attack. It was an awful turn of events, to say the least.

In that moment, I pulled over, got out of the car and reminded myself of what mattered. I looked at photos from recent demonstrations that we had done, focusing on the pure joy we could evoke by bringing someone back to their childhood home for the first time in decades. I watched a video of a woman — who had been recently diagnosed with dementia and was struggling to find happiness — totally light up and laugh as puppies started running around her field of view. I focused on the way the rest of the room started to tear up while hearing her voice fill with happiness for the first time in months. I called my cofounder and listened to him share the sudden technical breakthroughs he had made in a particularly challenging component of our infrastructure. I took a step back and reminded myself of the mission we were on and the impact for which we are striving.

Three years later, this has become a core component of the day-to-day operations at this company. When the pressure is on to constantly evolve and show up in an ever-shifting landscape, it is unsurprisingly easy to overextend yourself and, in doing so, suddenly lose sight of the mission you are on, regardless of the circumstances. To this day, whenever I speak about our team, I end with the acknowledgement that we wake up every morning eager to change the world. That mindset is what carries us through everything.

Can you share a story about the most humorous mistake you made when you were first starting? Can you tell us what lesson or takeaway you learned from that?

Ah, this is a fun one. When we were first starting to create our own 360° video experiences, there was quite a steep learning curve. The camera is literally recording everything in the environment, so any misstep gets caught on film. As you can imagine, there were all sorts of bloopers.

Pretty early on, I took a trip to Europe and did a few on-location shots in Portugal, Spain and Ireland. In a lot of instances, we had to get pretty creative with how we got access to the more interesting locations. However, in Ireland, I was given the opportunity to get a full behind-the-scenes tour of the famous Guinness Factory. It was very last minute (I found out the night before), and was our first time working with such a big brand.

At that point, I had completely filled our external hard drives, and the transfer time from the camera I had used to my laptop would have taken a full day. So first thing in the morning, I ran to buy fresh memory cards, and since the camera we were using required 6 matching memory cards, I had to coordinate between two stores and found myself running up and down the street to make sure the quantities would work.

I inevitably showed up with the most windblown hair you could imagine, slightly out of breath — not my typical calm, cool and collected self, quickly forcing composure as I waited for the head of marketing to start the private tour. It was a blast! I got to learn the art of the pour, admire some of the hidden gems of the factory and even got to stand behind the counter at the rooftop Gravity Bar and help serve some happily inebriated patrons.

While I showed up as a whirlwind, I left feeling like a rock star and super excited to see the footage. The problem? The whirlwind had already taken its toll. As I mentioned, perhaps the most important thing to account for in 360° videography is the fact that it’s 360°. While I was quite accustomed to finding good hiding places in nature and more closed-off environments, it was a different ballgame in a very public space while including somebody else in the mix who had never filmed in 360°.

This was a new challenge and amidst giving instructions and making sure he was comfortable representing his own brand well, I forgot to hide from the camera to get out of the 360° shot. So I showed up in our virtual Guinness Factory Tour (a few times). Looking back, I was so focused on appearing buttoned up, that I didn’t allow myself a moment to take a step back and say “Do you mind if we restart this shot?” in order to obtain the absolute best content. Lesson definitely learned.

Biggest takeaways? First, we must always be prepared for the unexpected! You never know when an amazing opportunity is going to show up at your doorstep, and it is far better to be over prepared than to have to scramble unexpectedly. Second, do not be afraid to take control of a situation by asking for a minute to think through things. If I had taken an extra moment in each location, I would have not only saved myself some stress, but also would have come across as far more professional and experienced.

Are you working on any exciting new projects now? How do you think that will help people?

One of our main focuses at the moment is evolving our product to fit the changing needs of our industry. COVID-19 has obviously had a huge impact on the way senior living communities operate and offer engaging activities for their residents. We are working to not just maintain the life enrichment options at communities, but enhance them as we all start to understand what the ‘new normal’ looks like.

For example, our platform has traditionally been used with a group of people in one shared physical space. Each participant sits down (usually in a circle or semicircle), puts on a VR headset, and is immersed in a synchronized 360° experience. Because they are physically close, they can talk about what they are seeing, experiences they have had that are relevant, how they may be feeling about the scene or activity. Watching people open up and organically start sharing with one another is something that never gets old.

Amidst this pandemic, it is critical that we keep our seniors safe and healthy — and that requires physical distance (which, hey, VR is a great tool for). We immediately incorporated two-way voice communication into our platform. By enabling the microphones built into the hardware (headsets and control tablet), each participant could hear both the experience — imagine the waves on a beach — and the joyful reactions of other participants. This way, each participant could be in their own rooms and still experience the group dynamic during the session.

We also launched Rendever Live, which allows all of our customers to tune in for a session that is run by experts on our team. During this time of crisis, the staff and caregivers that we work with are more overwhelmed and overburdened than ever before. By offering sessions several times a week, we are able to give these amazing folks a few minutes to rest, while also building a deeper sense of community between the Rendever communities around the world.

Most recently, we created The Connection Corner, which is a virtual living room that allows residents to come together and spend loosely structured time, whether chatting about their day or engaging in meaningful conversations about life. Staff are able to customize avatars for each resident, and conversation prompts are available to engage the group. This simple concept is incredibly important amongst this pandemic because older adults have been forbidden from spending physical time with their friends and peers. If they do not happen to live next door to a friend, chances are high they have not seen them since early March. With The Connection Corner, they can visit virtually — which we believe is the next best thing to real, physical connection at any time and especially during the heightened safety necessitated by the COVID-19 pandemic.

Can you share with our readers a bit why you are an authority about the topic of the Loneliness Epidemic?

We have been studying loneliness for more than four years. We have led studies, partnered with experts, are regularly asked to speak at events and contribute to cross-industry whitepapers. Perhaps most importantly, we have conversations with caregivers on the front lines — working with one of the most vulnerable populations to loneliness — every day of the week. While the quantitative data is important, the qualitative insights we glean from the staff members who witness the effects of loneliness firsthand while interacting with seniors are what help us maximize the impact of our platform, and hold us accountable to maintaining the customer-centric nature of everything we do.

Ok, thank you for that. Let’s now jump to the main focus of our interview. According to this story in Forbes, loneliness is becoming an increasing health threat not just in the US, but across the world. Can you articulate for our readers 3 reasons why being lonely and isolated can harm one’s health?

Of course! The mental health consequences of loneliness, like depression and anxiety, are probably quite obvious. However, as we all know, mental illnesses are hard to measure. You cannot take an x-ray to measure anxiety. So for the sake of this discussion, I will focus on the ways prolonged loneliness can attribute to physical conditions.

1. High blood pressure and cardiovascular disease: Studies show that lonely people have consistently elevated levels of cortisol, which is a stress hormone that contributes to issues like chronic high blood pressure, hypertension and heart disease. Believe it or not, the CDC reports that loneliness is associated with a 29% increased risk of heart disease and a 32% increased risk of stroke. (CDC)
Premature cognitive decline: According to the CDC, social isolation is associated with about a 50% increased risk of dementia. One hypothesis is that feelings of loneliness “may be considered a manifestation of the deteriorating social skills that are seen as part of the personality change accompanying the process of dementia.” (CDC, Journal of Neurology, Neurosurgery and Psychiatry)
Increased fall risk: An increase in fall risk is consistently associated with higher levels of social isolation. The two issues are closely intertwined: Lonely people are less likely to ask for help when they need it, and sometimes put themselves at risk when going about daily life. Conversely, if they worry about their fragility or risk of falling, they may decline invitations to social events — which contributes to increased feelings of loneliness and isolation. All in all, a recent meta-analysis found that prolonged loneliness has proven to correlate with a 30% increase in mortality. It is technically classified as an epidemic and, quite notably, studies have found social isolation to be as detrimental to one’s health as smoking 15 cigarettes per day. This is a health crisis that absolutely must be taken seriously and addressed.

On a broader societal level, in which way is loneliness harming our communities and society?

While we primarily work with the older adult population, no one is immune to social isolation and loneliness. As the world becomes more digital, human interaction is required less and less, and in the midst of this COVID-19 pandemic, we have all experienced firsthand how this can impact our mental health.
The current state of the world is putting us all in a position where our access to community has become limited, which is the exact basis of human loneliness. What we see as a result is a vicious cycle in which mental health problems can start to set in and prevent people from finding and accessing the tools and levels of human interaction they need in order to feel better. We have evolved to become highly social creatures, and removing access to society can be tumultuous for any of us.
A lot of research has been done to show our growing dependence on digital forms of connection (e.g. social media), but these are often fueled by dopaminergic responses (e.g. the quick rush of validation from receiving a like on an Instagram post) rather than the oxytocin that drives most real human relationships. It is important to constantly be recognizing the difference between these two experiences, and understand why we must be seeking genuine interpersonal connection that extends beyond the digital screen in order to prevent loneliness and depression.
There is not a magic bullet solution, but what gives me hope is the level of attention this issue is starting to get within mainstream media. The first step to solving any problem is recognizing and articulating the issue, and I believe we as a society are well on our way to doing that — and we’re happy to be a part of leading this conversation!

The irony of having a loneliness epidemic is glaring. We are living in a time where more people are connected to each other than ever before in history. Our technology has the power to connect billions of people in one network, in a way that was never possible. Yet despite this, so many people are lonely. Why is this? Can you share 3 of the main reasons why we are facing a loneliness epidemic today? Please give a story or an example for each.

It’s true. People are more connected than ever. But there is a big difference between being connected and feeling connected. While it takes seconds to call someone on the other side of the world, it can take years to build trust and a meaningful relationship. I think it is dangerous to equate access to fulfilment.

Social media has changed the game. When we scroll through Instagram, we see images of gourmet meals, luxurious beach views and picture perfect lives. What we do not see is the reality behind those images — a 2nd degree burn from the hot oven, the trash littered along the beach, the stress and anxiety of taking and editing the perfect photograph. There is a lot of research around the effect that social media has had on our society — especially young people today.

The internet has opened up access to information in general. There is no need to think strategically or debate trivia anymore when everyone’s first instinct is to google the answer. It’s a double-edged sword because the democratization of information, education, etc., is incredibly important, but at the same time, it also prevents people from having thoughtful conversations, using logic and learning how to develop interpersonal skills.

Finally, I think we have become overstimulated, inundated and overwhelmed through the modern internet. There is so much of so much available online that it can be difficult to know where to look or who to trust. For example, whenever a family member is diagnosed with any sort of medical problem, I immediately go online and start my research. I can’t imagine anyone googling ‘cancer’ and not becoming overwhelmed.

It is not enough to talk about problems without offering possible solutions. In your experience, what are the 5 things each of us can do to help solve the Loneliness Epidemic. Please give a story or an example for each.

In the beginning, we laid out our core hypothesis that would eventually serve as the basis of everything we do and every decision we make: the foundation of human connection is shared, positive experience. By doing things with others, we build moments that spark conversation, giving us a chance to learn about one another and become increasingly invested in the relationship. For us, the solution to the loneliness epidemic lies in first creating opportunities for these shared experiences, and then motivating individuals to attend by realizing the power of them (which sometimes requires a bit of courage). Along that same line of thinking, any well-structured group activity can help solve the loneliness epidemic. Here are a few examples:

Volunteerism: Pick a cause you care about and go volunteer! Whether you are teaching computer classes at the local senior center or serving at a food kitchen, volunteering is a great way to connect with people that have similar values and passions.
Groups, clubs, sports, music, etc.: Websites like meetup.com have something for everyone! Search for all of your hobbies and find some extracurricular activities, and commit to keeping yourself engaged and connected.
Join a gym or workout group: What better way to improve mood than a surge of endorphins and new friendship? The added benefit of accountability will help build stronger connections with new acquaintances.
Commit to communication: It is not only important to build new relationships, but also maintain and strengthen relationships. For my New Year’s resolution a few years ago, I committed to calling an old friend once a week. Each week I would think about people I have not caught up with in a while and then give them a call while commuting home from work. It was an amazing exercise and something I still practice today.
Journaling and notes of affirmation: For me, loneliness can be an isolating cycle. If I am lonely and sad, I am less likely to reach out to my support system to ask for help. I find that journaling helps me clear my mind and leaving positive notes around my space are helpful to remind me that the lonely times will pass (and they will pass more quickly if I call a friend or relative!).
Find Experiences & Use Technology: Seek out virtual experiences to participate in with friends and family — staying connected by exploring the world in VR can be a great way to learn and stay in touch, especially during times where physical distancing is required.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be?

I recently had a conversation with someone in my inner circle where we took the time to identify our own superpowers and how we want to use them. During that conversation, I realized that, more than anything else, I identify most closely with the power and practice of empathy. To me, intentional empathy relies on a combination of some of the most empowering interpersonal skills — open communication, active reflection, tailored support, ascertained presence — and research is finding a bidirectional relationship between the experience of empathy and the release of oxytocin (which has an entirely different array of benefits that are definitely worth reading about).

All around, empathy is incredibly impactful… both in the moment, and through inspiring the development of more altruistic behavioral tendencies longer-term. If we take a step back and really look at many of the world’s problems, they boil down to a lack of many of these skills and a withholding of proactive understanding, both solvable through the practice of empathy. I would love to create a movement focused on inspiring the incorporation of this practice in active daily life, and always believe the best way to do so is through leading by example.

Clearly, I see the challenges created throughout the aging process as a huge opportunity to practice empathy, and through this, connect with an incredibly important and often overlooked demographic. The stigma around aging is just heartbreaking, and I believe we have the opportunity to restore respect and admiration of older adults. When we look at other cultures around the world, there is much more intergenerational living; elders are revered in family structures and their wisdom is highly valued. In our country, older adults are too often neglected, disrespected and frankly ignored. As a society, we need to remember: people do not lose value as they get older! I would never want to see that happen to a loved one and I definitely do not want that to happen to me in the future. The aging process can be a beautiful thing, but the world seems to be more focused on reducing wrinkles and covering grey hair than enabling our older relatives to learn, grow and enjoy life alongside of us.

Some of the biggest names in Business, VC funding, Sports and Entertainment read this column. Is there a person in the world, or in the U.S. with whom you would love to have a private breakfast or lunch with, and why? (They potentially will tag this person).

There are honestly dozens of people I would love to have a private meal with, so this is a tough question. With where the world is right now, and where I am in my own life, I would have to say that I would — hands down — love to have breakfast with Melinda Gates.

First of all, we are both Duke grads, which automatically makes us potential best friends. More importantly, she is a definite hero of mine. The work she leads across the Gates Foundation is marvelous, and the alignment of her personal life with her professional career is nothing short of admirable. She is someone who I believe found a form of her calling early on in life, and proactively evolved that into living one of the most fulfilling lives imaginable through her global humanitarian and philanthropic work.

How can our readers follow you on social media?

We’re on Facebook, Twitter, LinkedIn and Instagram — we hope you’ll follow and join us on this journey!

Kyle Rand of Rendever: 5 Things We Can Each Do To Help Solve The Loneliness Epidemic was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Author Dr Penny Pullan: 5 Things You Need To Know To Successfully Manage a Remote Team

Be kind. This applies to yourself as much as to your staff! I think that founders are often really tough on themselves, working very long hours with few breaks. It seems that there is too much at stake, but in reality, you do your best work when refreshed and able to think clearly.

I had the pleasure of interviewing Penny Pullan.

Dr Penny Pullan is an expert in virtual and hybrid working, with nineteen years’ experience of both. The author of ‘Virtual Leadership: Practical Strategies for Getting the Best Out of Virtual Work and Virtual Teams’, Penny is a director of MakingProjectsWork.co.uk. Penny helps companies and individuals to become better virtual leaders. Her book is available here.

Thank you so much for doing this with us! Before we dig in, our readers would love to get to know you a bit better. What is your “backstory”?

Thank you for inviting me!

As a child, I lived all over the world and became familiar with diverse cultures on three different continents. On returning to England for secondary schooling, I kept in touch with my best friend Susan through handwritten letters. There was no Facebook or Instagram then!

I met my husband on the Cambridge University mainframe computer, called Phoenix, when we were both graduate students. We did meet in person a few weeks later! It seems that a lot of my early experiences were really helpful for the work I do now — helping people to be effective in virtual and hybrid teams.

After finishing my PhD, I moved across to industry, working in consulting, pharma and then joined Mars Inc for ten years before founding my own consultancy Making Projects Work Ltd over a decade ago.

Can you share the most interesting story that happened to you since you started your career?

I was invited to run my first ever global programme of change, which was really exciting! My bags were packed, my tickets were ready and I was set to fly to New York. There I was due to spend two weeks at the kick-off meeting for the programme, with all the key people from around the world. Everyone was flying in. What could possibly go wrong?

The date on my ticket was 13th September 2001. Two days before, the 9/11 tragedy happened. We were all grounded! None of us could fly for three months, yet the programme had to go ahead. We had conference call technology and chat, but could only see each other if we managed to book out the video conferencing suite, which was usually booked solid by senior managers.

Despite all of these problems, it worked. This was my introduction to virtual leadership and, luckily for our programme, I took to it. I tapped deep into my knowledge of group dynamics and facilitation, and adapted things for this new environment. Perhaps the experience of writing to Susan for more than a decade and also getting to know my now-husband virtually helped?

Soon I was helping others to work and lead virtually within Mars Inc. When I left to start my own consultancy, I found that there were many other multinational companies who also needed support with virtual leadership.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

In one of my very first conference calls, everything was going well. We had a particularly tricky action to get done and, to my delight, someone said: ‘I’ll take that one!’ We had a big group and I didn’t know everyone’s voices. In my relief that the action had been taken, I forgot to find out who had been speaking at the time. After the meeting, I had no idea who had offered. I waited, hoping that they would do the action. No-one did and it was even trickier to get someone do take it up in the next meeting!

As a result of this, I always ask people to state their name at the start of everything they say in audio conference calls. This simple step means that I can never be in that tricky situation again!

What advice would you give to other CEOs or founders to help their employees to thrive and avoid burnout?

Be kind. This applies to yourself as much as to your staff! I think that founders are often really tough on themselves, working very long hours with few breaks. It seems that there is too much at stake, but in reality, you do your best work when refreshed and able to think clearly.

Agree work packages with people, agree how they will report progress and get out of the way, unless they request support the employee. This works beautifully virtually, just as it does in the office!

Some companies have many years of experience with managing a remote team. Others have just started this, due to the COVID-19 pandemic. Can you tell us how many years of experience you have managing remote teams?

I was catapulted into leading a virtual team by 9/11, so it is coming up to 19 years that I’ve been working with virtual and hybrid teams. It seems to be perfectly placed to help out those for whom March 2020 was their first experience of going virtual and those who will be returning to a hybrid experience, with some in the office and some virtual. I’ve had the luxury of time to think through all of this over many years and to find out what really works across industries. A couple of years ago, I pulled all of this thinking and experience together into my book: ‘Virtual Leadership: Practical Strategies for Getting the Best Out of Virtual Work and Virtual Teams’ which has become a bestseller in the pandemic. Readers can get a copy at www.koganpage.com

Managing a team remotely can be very different than managing a team that is in front of you. Can you articulate for our readers what some of the main challenges are regarding managing a remote team? Can you give a story or example for each?

There are so many challenges! I’ve already focused on a few, so I’ll add these five:

Lack of clear sight of each other

You can’t see team members by glancing over in their direction. If they appear at all, it’s in meetings where each person is in a little box, which can get very small indeed if there are large numbers of people. The nuances and dynamics of conversation often get lost. If people are quiet in a meeting, they tend to appear even less. They could be drifting off to sleep. Or nodding in agreement. Or waving their fists at the screen. You just don’t know. Conflict is hard to detect and hard to fix.

The fix

Don’t just rely on team meetings to keep in touch with each person. Arrange one-to-one meetings where you can really tap into each person’s thoughts and feelings. This is how you can pick up conflict and then work to manage it, as well as keeping a good relationship going when you can’t meet up in person.

Your sensory input is limited

As humans, we are designed to perceive our world with five senses. In remote teams, we have at most two senses in meetings, sight and sound, and sometimes only one. It’s very easy to be distracted by things around you that you can touch, or taste, or smell.

The fix

One way of bringing the team tangibly into each person’s workspace is to create a physical team map. To create one, place a headshot of each person in your team (with permission of course) into a diagram and print it out in colour. You can even laminate it to make it sturdier.

To bring in the senses of taste, touch and smell, why not arrange a postal delivery of some goodies to everyone in your team for a team event? You could even adjust the contents to suit each person’s preferences, as one team did and everyone felt really cared for. Cocktails and nibbles for team drinks perhaps?

It’s so easy to get things muddled!

People crave clarity, but this is even harder to provide for virtual teams. Because of this, it takes longer to prepare for a remote team meeting than for an in-person meeting, to make sure you provide this clarity. It’s easy to get the wrong end of the stick.

The fix

Be very, very clear. You probably need to be even clearer than you think you need to be! When preparing for meetings, make sure that these questions have clear answers, and start your meeting going through each one:

What is the purpose of the meeting?
What are the objectives of the meeting?
What is the time plan?
Who is doing what?
How will we work together and what are our ‘ground rules’?
What will happen next?

Most virtual meetings are very, very tedious!

People disengage and then look at their email or even social media instead of concentrating and focusing on the team meeting. An example which happens all the time is a team member, when asked a question, coming back with: “Could you just repeat the question?” It’s a clear indication that they were not paying attention! With long days of video meetings, you’re even more likely to lose people’s attention.

The fix

There are many ways to engage people in virtual meetings. My Virtual Leadership book covers ten of them, but we don’t have enough space to go into these in detail. Instead, let’s take three:

Tell stories and use a narrative style to hook people in and keep them listening.
Remove most of the words from any slides you use and instead use simple visuals. It’s even better if you can draw live in the virtual session!
Use good video so that people can see each other’s faces.

If people are working long days of video meetings, they won’t be engaged, so consider how to shift work from constant video meetings to a smaller number of meetings combined with effective, asynchronous work, using collaboration tools to share work done.

Definitely don’t do this by email! (See the next answer.) You need a certain level of richness in communication so that you are picking up as much as you can of the vocal tone, facial expressions and body language of your team member, and they yours. Try the phone instead if that suits them or join a one-to-one video call.

Don’t use the ‘good thing, bad thing, good thing’ sandwich. People then tend to get worried if you ever give praise! Here are two alternatives: 1. Ask them what they think and listen well. It may be that they are already aware of the issue and trying to work on it. 2. Always ask: “What went well?” Then, instead of asking: “What went wrong?”, try a question that looks forward, such as: “What do you wish would happen next time?” Listen hard and then give your own perspective.

Can you specifically address how to give constructive feedback over email? How do you prevent the email from sounding too critical or harsh?

One word: don’t! If this is feedback that might be difficult to hear, don’t do it by email. It’s not rich enough as a feedback mechanism. You have no control over how your employee will read e-mail or what colour or nuance they will read into it. Instead, pick up the phone or jump on a video call. Either of these will be far richer than an e-mail.

In many ways, you are in a good position if you are used to one another before starting to work virtually. This means that you go into virtual working with good relationships, rapport, common ground and trust. This is a great foundation.

One obstacle that I noticed early on was that many teams thought that virtual working meant being on live video meetings almost all day. Some people were on video calls from 8am to 8pm, and that’s just not productive. It helps to work out your team norms together — how you’ll communicate with each other, taking into account each person’s preferences. This will consider too how you’ll mix synchronous meetings (live ones, at the same time) with asynchronous working (when you work together at different times, using collaboration tools).

What do you suggest can be done to create a healthy and empowering work culture with a team that is remote and not physically together?

Everyone in the team should step up to develop their own virtual leadership — yes, it’s not just needed by the designated team leader! This means that everyone will be looking out for the rest of the team and helping them to deliver the best that they can. What a supportive way to work together, virtual, but not distant!

If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be?

My movement would be that leaders become facilitators of their teams, even after the pandemic — doing what it takes to make it easy for team members to do the best job that they can. This taps into ideas from servant leadership and it works really well virtually, as well as when people are together.

Can you please give us your favourite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“If you think you are too small to make a difference, you’ve never been in bed with a mosquito” (African proverb) It’s very easy to assume that there is nothing that you can do to change things and that the system in place is too powerful to change. But, if you have ever been in bed with a mosquito, you’ll know that something very small can make something very big get up and jump around, and go a bit crazy!

Let’s all work to make a difference, however small we might feel we are.

How can our readers further follow your work?

Linkedin https://www.linkedin.com/in/pennypullan/

Twitter: twitter.com/pennypullan

Email: penny @ makingprojectswork.co.uk

Website: www.makingprojectswork.co.uk

Author Dr Penny Pullan: 5 Things You Need To Know To Successfully Manage a Remote Team was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Nick Platt of LO:LA: How to Create a Trusted and Believable Brand

Be generous with everything, always. Your perspective. Your product. Your whole self. Showing the world, you are worth sharing is important, an open and inclusive perspective.

As a part of my series about “How to Create a Trusted and Believable Brand”, I had the pleasure of interviewing Nick Platt.

As the CEO and Chief Creative Officer of LO:LA, Nick Platt is carrying out a lifelong ambition to not only re-imagine advertising creative that resonates but is also “Made with Love.” With a career spanning two continents and three decades, Nick Platt creates magic in the moments that matter.

Prior to founding LO:LA Nick was Executive Creative Director at RAPP, responsible for all creative output produced in the agency’s Los Angeles office, including creative campaigns for clients such as Toyota, Nescafe, Bank of America, Flemings, Roy’s, and Mattel as well as pro bono work for the Special Olympics and Stand Up to Cancer, among many others. His particular focus was on delivering creative solutions that are simple, relevant and original. He also worked in that role for the past 14 years, 6 years of which he spent in RAPP’s London office, where he was responsible for managing accounts including NSPCC, Apple, Sony, Barclays Bank, and CRUK. During his 30 years of experience in advertising and direct marketing, he has worked at a range of prominent agencies, including Saatchi & Saatchi, Proximity, and TBWAGGT, among others. He has won numerous industry awards, including the Grand Prix at the New York Festivals, Gold at the ECHOs, D&AD, John Caples, DMAs and London International Advertising Awards.

Nick is proudly a big agency ex-pat determined to prove that independent creative shops can be nimble, fast and cost-efficient without sacrificing quality. He’s making outstanding advertising available.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

Creativity was always something that was part of my life, I always loved art and problem solving, it was something that just fascinated me. As a creative this was always who I was, what I did and what I wanted to do. To then have taken the step to manifest that by creating my own agency is, to me, the best expression of my life-long passion for creative problem solving.

Can you share a story about the funniest marketing mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I almost went to prison for believing whole heartily in something that was an opinion-changing idea. I learned in real time the power of great ideas and the responsibility to deliver them in the right context. Connecting with people in a relevant way is the ultimate goal of everything we are striving for at LO:LA.

What do you think makes your company stand out? Can you share a story?

Made with love is our mantra, I know anyone can say that, but we really try to live by it. It’s embedded into our framework for what we develop and share with our clients and enables is to provide them with the best solutions. And once we are all invested in this philosophy, processes and outcomes become clearer.

Are you working on any exciting new projects now? How do you think that will help people?

Everything is exciting! But right now, the process of helping our clients stay meaningful to their customers is our focus. Context has changed, yet people haven’t. The imperative to remain real and helpful is driving all our thinking.

We have just finished a film for one of our clients that wants to acknowledge the power of the enforced loneliness of COVID-19, how it can be a time of great renewal, and understanding that what we do next as people and brands will shape our collective futures, coming out from this we can be stronger.

Ok let’s now jump to the core part of our interview. In a nutshell, how would you define the difference between brand marketing (branding) and product marketing (advertising)? Can you explain?

To us that is simple, there should be no difference as they are irrevocably linked. But it must start with the brand. The brand story must be on point in order for product marketing to happen. A brand is a promise kept, while advertising is how that promise is expressed. Finding the place of alignment of where the truth of your brand and the most important thing a customer feels is what we look for. Once you have achieved this, the simple and quantifiable things like aesthetics, tone and performance become easy and measurable. Our goal is to help everyone come together to express the idea in a more cohesive and aligned way. Too many times there isn’t a sense of common purpose or focus on a mutually understood outcome. It is the brand idea that ties it all together. When brand marketing is true and right, the product marketing is then simple. Nike has been brilliant at making product ads and brand ads one in the same.

Can you explain to our readers why it is important to invest resources and energy into building a brand, in addition to the general marketing and advertising efforts?

I believe history speaks for itself. When you look at the brands who were rigorous at putting the brand idea first, then you see how many became successful, how many thrived. Any business that has a desire to create efficiencies and believes in a strong and singular brand will win. We refer to this notion as the new ‘ROI’ or ‘RETURN ON IDEAS’. As marketers we are tasked with helping brands become profitable and remembered, we think this becomes paramount in how they behave to drive success.

Can you share 5 strategies that a company should be doing to build a trusted and believable brand?

Be authentic

This isn’t so much an example as an observation of the times we find ourselves in. Right now, in the time of the pandemic, the whole idea of “in this together’ and “we have your back” can be received as empty statements and may come back to bite a brand, unless that brand fulfills on those promises.

Be singular

Say one thing well, say it often, and don’t deviate. Staying true to your brand voice and tone are crucial. And in times of uncertainty, there is a human urge to make different choices, chase or do things that might be different to how you would normally. We urge brands to have the discipline to hold true to who they are, this is key to remaining relevant in the minds of customers. Your brand idea should be a guiding light in good times and even more so in challenging times.

Be humble

Never brag. Simple rule, but if observed, it will help your brand become more empathetic and respected. We always try to advise our clients against shouting loudly about their product when offering a softer, yet more empathic approach, can be much more effective.

Be generous

Be generous with everything, always. Your perspective. Your product. Your whole self. Showing the world, you are worth sharing is important, an open and inclusive perspective.

Be invitational

If generosity becomes a brand mantra, then it is only natural to be welcoming and inclusive. And we feel this is an important step in creating harmony and loyalty with customers. Participation is key in helping the future of a brand, to make it something that is co-created and opening new and undiscovered innovation for the brand.

In your opinion, what is an example of a company that has done a fantastic job building a believable and beloved brand. What specifically impresses you? What can one do to replicate that?

There are many brands that have done (and are currently doing) a great job of authenticity, being who they are, making their brand believed and wanted right now. The shift and pivot from COVID has produced some interesting examples of this. Clorox, already the go-to authority on cleanliness, has deepened that notion by partnering with other brands who have a point to prove and a customer base to reassure.

Personally, I love those brands that have truly put their money where their mouth is. Brands like REI will always resonant with me for their ambition to celebrate ‘the outdoors’, to cherish it above all. Articulating that by actions like closing on Black Friday (because of their fundamental belief ‘That being in nature is more important’) is such a wonderful and powerful articulation of their brand idea, and it resonated with customers.

In advertising, one generally measures success by the number of sales. How does one measure the success of a brand building campaign? Is it similar, is it different?

Brand success is the ultimate success, crafting a position and tone that connects time and time again. Every brand message is an advert and every avert is a brand message- the point is simple, they are inextricably linked, one needs the other.

What role does social media play in your branding efforts?

Social media is crucial in the success of a brand today. The discipline needed is to master continuity in messaging and staying true to the brand.

What advice would you give to other marketers or business leaders to thrive and avoid burnout?

Breathe. I wish I could say the job wasn’t everything but taking the time to look around and appreciate what is around you is important, life has so much more to offer.

Make everything with LOVE. Make this your single rule and you’ll be surprised at what you can achieve.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

The quote that I really like is “A rising tide floats every boat”. If we all think in this way, to look to help each other, then it can create opportunities and produce benefits for many and in ways we haven’t even thought of yet.

We are blessed that very prominent leaders in business and entertainment read this column. Is there a person in the world with whom you would like to have a lunch or breakfast with? He or she might just see this, especially if we tag them. 🙂

Hamdi Ulukaya- Founder of Chobani. I found his Ted Talk truly inspiring.

How can our readers follow you on social media?

· Instagram: @lo_la_creative

· Facebook: @TheLOLAAgency

· LinkedIn: LO:LA (London : Los Angeles)

Nick Platt of LO:LA: How to Create a Trusted and Believable Brand was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Future Is Now: “How TV buyers and sellers can connect” With Xandr SVP Christina Beaumier

Being on the bleeding edge means that sometimes you get wounded. For me, learning how to observe my mistakes and learn from them has been an acquired skill versus internalizing them and telling myself stories about how I’m no good. My mistakes and failures are what led me here and I’m grateful for them — even though they may have been painful in the moment.

As a part of our series about cutting edge technological breakthroughs, I had the pleasure of interviewing Christina Beaumier.

Whether as a Peace Corps volunteer in Burkina Faso West Africa, as a mom managing the operations of her young, busy family, or as SVP of product at Xandr, Christina Beaumier carries out her mission with purpose and bravery, navigating a path to solutions to the toughest problems. She is an energizing leader who has catalyzed transformation in the dynamic industry of digital video and television advertising for the last ten years at large companies such as AT&T, Google and WPP.

Her combined studies across continents and industries have made her into one of the most fluent translators in ad tech: “Within ad tech, nothing is a silo! There’s always a business development angle, a client angle, a technology angle, a media angle, a product angle… so being able to speak different languages and relate to different stakeholders is a powerful tool to help bridge gaps and bring people together.”

Christina now brings her encyclopedic experience and comprehensive understanding of the industry to her role as SVP Product, TV Platform at Xandr. She considers this to be the perfect place to bring everything together: the rigor of analytics and the stories of brands, finally translated into a message that people care to hear. The future at AT&T is exciting and not without uncertainty, but Christina finds herself comfortable in imbalance. She believes that the essence of business and life is a commitment to always correcting those imbalances, and finding the best way forward.

She is a recognized industry thought leader and was awarded NYC Television Week’s 40 under 40 award in 2018 and the Changing the Game Award by SheRunsIt in 2016.

Christina has an MBA from MIT Sloan School of Management. She lives with her husband and their two young children in Brooklyn, NY.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

I never expected to end up in ad tech! When I was in my late twenties starting an MBA program, I literally still had dirt in the creases of my feet after living in a West African village for two years as a Peace Corps volunteer. My experience in the Peace Corps was humbling, heart breaking and at times, frustrating. One of my biggest takeaways was how to drive transformation amid a complex blend of cultures and power structures. Simply setting up a grassroots educational program about malaria prevention required rounds of discussions with local religious leaders, educational leaders, government leaders, traditional leaders like the village chief, and health care officials. Ensuring each group had an opportunity to understand, influence, show support and acceptance of the effort was critical for the overall program success. It is unexpected how much this experience has influenced how I now go about driving transformation in the context of television advertising today.

I ended up in ad tech by chance after the 2008–09 recession. I had lived through the Lehman Brothers implosion as a new Associate in 2008 and then layoffs in 2009 at a marketing consulting company, so I was looking for something that was growing and would be resilient even in the midst of the economic contraction. I knew nothing about ad tech but I was very impressed by the bright, inspiring people I met who were focused on solving really tough technical and business challenges. I was also excited by the strong growth the industry was experiencing. In the early 2010s the advertising technology space was exploding with new technical and data driven innovation. VC dollars were flowing in to fund point solutions that were soon acquired and integrated into larger technology stacks. I was able to quickly become a niche expert in digital audience-based advertising and after a few years started to wonder about the next frontier of television and what it would take to bring innovation to this space.

That is the beginning of the latest chapter of my story, and how I came to be where I am now, which is leading the development of a transformative platform that connects buyers and sellers of TV advertising to more seamlessly transact through data and technology. TV content is no longer only delivered via a cable subscription on a set top box, but rather is now consumable in lots of different formats and screens. However, the way that TV advertising is valued, measured and executed has not kept pace with this changing consumer behavior and new expectations of media. Attempts to leverage digital advertising toolsets to disrupt TV advertising have largely failed. The last six years of my career have been focused on trying to crack this nut and bring innovation that will work for the TV advertising space and help it evolve over time to the new world we are living in. Doing this has meant needing to understand the different groups of influence — the marketers, the TV buyers, the TV sellers, the digital buyers, the data and measurement companies, the technical context, and most importantly the consumers. My team and I have come to understand that while technology innovation has helped define the path forward, technological challenges are the easiest ones to address. We have very talented engineers and can build great software! The business challenges are the biggest nut to crack and that takes a lot of understanding, inventing new ways of doing business and getting different stakeholders comfortable with new models.

Can you share the most interesting story that happened to you since you began your career?

Coming back to work as a new mom has been my most “interesting” career story. The first time I came back after 3 months of leave — I was already grateful for that time since friends and family members had even less time before needing to go back to work full time. I took to heart what I had read about attachment parenting, the importance of breastfeeding for at least one year (if not longer), along with the internalized pressure to “Lean In” at work after coming back so I would not be bucketed into what has been commonly referred to as the “mommy track”. My expectations of myself were sky high. So when I returned and my blessed little baby didn’t sleep at night, I was going on 3–5 hours of broken sleep, was running to pump breastmilk every 3 hours — it was a tough reality. I was back traveling, at times internationally, with my infant and mother in tow so I could continue to breastfeed — all on my dime. It’s upsetting to me that new parents in the workplace still suffer through these stresses and demands, all while keeping up their professional demeanor. My own experience changed my perspective on the reality of how hard it is to make the transition. As I moved up in seniority, I not only started to notice that my peer set was predominantly male, but that many were able to live in a household where one partner stayed home. It was a very demoralizing realization and one that mobilized me into action.

Since that moment, I have been focused on advocating for women in the workplace. I am the executive sponsor of my company’s Women’s Network, where an important effort we focus on is influencing how our company considers policies and support for new parents. We have had a lot of success that I’m proud of.

And we are having a new reckoning in the post-COVID reality. Full-time working mothers often shoulder the emotional labor of managing the home along with their work responsibilities and do so by standing up elaborate outsourcing systems where possible and budget permitting — grocery delivery, childcare, extracurricular classes, cleaning services, etc. With COVID, these systems all came crashing down and many working mothers are still in crisis — and this crisis is even more severe for lower income or single parent families. In fact, now would be a good time to call your friend or family member who is a single mom and see if you can help in any way!

Can you tell us about the “Bleeding edge” technological breakthroughs that you are working on? How do you think that will help people?

In addition to what is mentioned above… we are building a two-sided marketplace where TV buyers and sellers connect. The trick with two-sided marketplaces is that it has to create value for multiple constituents, sometimes with their own revenue interests. Navigating and solving for this value exchange can at times feel like walking on the bleeding edge. What one side desires may be off the table for the other side, and vice versa with guidelines and restrictions in place to protect business rules. If this were easy, the collective industry would have already figured it out! So a lot of what our product team does is figure out how to build bridges that address the unique needs of buyers and sellers, and create value on each side not just for today, but also that will be relevant in the future as the media landscape continues to evolve.

How do you think this might change the world?

My hope is that our platform will help make the content experience even better for consumers. The promise is to connect the viewer with compelling and relevant brand stories that are shared at the right moment and in the right context, to ultimately improve the experience. In doing so, I believe this will allow advertisers to measure the results that demonstrate the value of the TV advertising they are purchasing. Ultimately this should translate back into favorable economic terms for the TV content owners that supports further investment into their amazing, professionally produced content. So we are going for a win for consumers, for advertisers and for content owners.

Keeping “Black Mirror” in mind can you see any potential drawbacks about this technology that people should think more deeply about?

Anyone working in the advertising space knows the value and importance of meeting and exceeding privacy standards, particularly when it comes to targeted advertising. Consumer data is not for compromise — and I feel fortunate to work for a company that thinks about privacy by design and embeds that ethos into everything we do. In terms of drawbacks, I really view our technology developments as innovative. But any time you’re innovating, it’s not always easy to change the status quo, or the way a business has been conducted for decades. So I would say, rather than a drawback — I see it as a challenge, consideration and opportunity.

Was there a “tipping point” that led you to this breakthrough? Can you tell us that story?

When building a two-sided platform for advanced television, there are technical challenges and there are business challenges. The transformation of the TV advertising business had not been held back by technical challenges alone — the bigger issues are business related. On the business side, one of the key needs is for scale. If it is a marketplace with only one seller, it’s not really a marketplace, it’s a portal. So as a technology, we needed to get critical mass in a few key steps. The tipping point for this technology platform came when Xandr acquired a technology startup out of Boston called clypd, which is a data-driven linear ad platform. In one step, we gained an existing book of business with some of the most major content owners, deep and necessary integrations into linear technology stacks and a team of talent focused on solving the same problem. Immediately after the deal closed, we got to work on integrating the technology and six months later, we announced the new product line with a set of partners that represented a critical mass of sellers.

What do you need to lead this technology to widespread adoption?

We need to be solving an unmet need that is a priority for our customers and do so better than alternative solutions. For advertisers this means giving them insights they have never had in a platform that will allow them to connect with valuable audiences and navigate TV and video advertising campaigns faster and more efficiently than they can today. For sellers, this means giving them tools to be able to package and sell their valuable TV advertising space in a way that gives them control and maintains their relationships with their advertiser customers. And we have to do so at scale.

What have you been doing to publicize this idea? Have you been using any innovative marketing strategies?

I was fortunate to partner with many different teams to build toward this launch, including groups like technology and engineering, strategy, legal, marketing and communications. We all cross-collaborated to work with the necessary stakeholders across our platform partner companies, many of which are large corporations in and of themselves, to bring this launch to life. I defer to our PR team on the publicity efforts, but we garnered a significant number of impressions and coverage in publications like the Wall Street Journal and Reuters around the story of our platform launch. We continued to tell the story about our platform innovation through multimedia content like podcasts and ongoing thought leadership.

I feel very fortunate to have Helen Appleby as an executive coach! She is focused on women leaders and helps me understand my blind spots. She has helped me find my leadership style in a way that is true to my authentic self. She also opened my eyes to the necessity of “putting my own oxygen mask” first so that I can be available to help others. For me, this means prioritizing my own mental and physical health and well being through sleep and meditation, creating, communicating and sticking to boundaries and also, brutally prioritizing my investment of energy.

How have you used your success to bring goodness to the world?

I think it goes back to my past experience in the Peace Corps and advocating for women through initiatives like the Women’s Network. It’s also how I approach my day-to-day work life, and how I balance my professional persona with my personal — being a mom. I think having a diverse background and trying new experiences, whether you’re uniquely qualified for them or not — on paper — make you a more empathetic leader.

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

Create boundaries for when you are working and when you are not — then stick to them unapologetically. Recognize that long hours have diminishing returns of value — timebox your work when you are most productive.
Acknowledge that there are more demands on your time than there is time available. Have a strategy for managing your calendar — it is not first-come, first serve. Wishing for ‘more time in the day’ is futile. If your calendar is insane you need work on these three skills: 1) Delegate more 2) Deprioritize and push it out to a later date 3) Say ‘no’ and don’t do it because it is not a priority.
Align yourself close to a company’s core strategic purpose, value prop and generation of that value for the company.
It’s not enough to be an ally — you need to be actively dismantling internalized and unconscious bias and holding yourself and others accountable.
Create value to the customer. There are a lot of great ideas and things we could do and problems to solve for. It is important to really understand what your core customers’ unmet needs are and how you can generate value while delighting the customer.

Inspiring people to have a daily gratitude practice. A practice of gratitude is free, accessible, uncomplicated and is proven to increase mental health, well being and happiness.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Grace means that all your mistakes now serve a purpose instead of serving shame” — Brené Brown

Being on the bleeding edge means that sometimes you get wounded. For me, learning how to observe my mistakes and learn from them has been an acquired skill versus internalizing them and telling myself stories about how I’m no good. My mistakes and failures are what led me here and I’m grateful for them — even though they may have been painful in the moment.

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

That’s a tough one! I would argue that what we have built at Xandr, formerly AT&T advertising and analytics, was a bit like pitching a new business plan and startup to one of the largest, most prolific telecommunications companies in the world with more than 143 years of experience, as it embraced the vision of becoming a modern media company. So it’s hard for me to top that!

How can our readers follow you on social media?

You can find me on LinkedIn or on Twitter @cboomerang.

Thank you so much for joining us. This was very inspirational.

The Future Is Now: “How TV buyers and sellers can connect” With Xandr SVP Christina Beaumier was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Author Denise Richardson: Rising Through Resilience; Five Things You Can Do To Become More…

Author Denise Richardson: Rising Through Resilience; Five Things You Can Do To Become More Resilient

Believe in yourself — You are the author of your destiny and achieving your potential. Others can help you but the grit to make things happen is our responsibility. Self-belief is the ability to live our dreams on our terms and not live our fears on the terms of others.

In this interview series, we are exploring the subject of resilience among successful business leaders. Resilience is one characteristic that many successful leaders share in common, and in many cases it is the most important trait necessary to survive and thrive in today’s complex market.

I had the pleasure of interviewing Denise Richardson.

It took Denise twenty years to share the story of her harrowing childhood in her new memoir, Cruel. Despite her beginnings, Denise has had successful careers as a nurse, a police officer, and an international business executive.

Denise now works as an international personal success coach, a public speaker and a mentor to women who have experienced similar circumstances to her own. She is a an expert in removing fear and building confidence, writes on personal development and runs workshops for those who seek purpose, confidence, self-belief and the knowledge that they have more to gain from life.

Thank you so much for joining us! Our readers would love to get to know you a bit better. Can you tell us a bit about your backstory?

My adult life has been blessed; I have been lucky enough to work within three professions, which has enabled me to meet culturally diverse and interesting people. I am an optimist who has learnt always to look for the positives in life.

I was raised in an impoverished single-parent family, with a mother that was an alcoholic and abusive. At fourteen, the Police removed me from my home, and I became ‘a ward of court’ for my protection. Shortly afterwards, my mother passed away, and I spent the remainder of my childhood in children’s homes and foster care. I was determined to make a difference not only in my life but also in the lives of others.

Getting a vocation that helped others became very important to me, so I started my journey by qualifying as a nurse, while at the same time in the evenings, studying for business qualifications at the local college.

Three years after qualifying as a Nurse, I trained and became a Police Officer. Back then, the Police force was not as diverse and progressive as it is now and so I resigned after two years.

With the business qualifications I had gained, I secured a position as a business manager for a recruitment business that recruited nurses. Recruitment became my long-term career and one that spanned over two decades.

During that time, I was privileged to live and work internationally, in diverse cultures; including, Australia, Malaysia, the Middle East and the USA during my tenure as a Managing Director.

I left the recruitment industry in 2019 and moved to Mexico. There, I spent a year writing my memoir, which subsequently was published. I now run a consultancy business with the purpose to inspire and help women develop, build confidence and achieve their aspirations.

I undertake public speaking engagements, and I am active in supporting charities that assist the homeless and abused children and women.

Can you share with us the most interesting story from your career? Can you tell us what lessons or ‘take aways’ you learned from that?

There are so many stories to share, but one that changed my life and shaped my career was when I became the Managing Director for ManpowerGroup in Malaysia. It was a business that needed turning around. I was 35 years old and took on a 3-year assignment to transform the business.

The first six months were the most challenging of my career. I was the only expat, on a leadership board comprising of local Malaysians who had been in the business for almost ten years. All of them were my seniors in age, and I had taken over from the incumbent who was a Bumiputera (Malays and Oran Asil or indigenous peoples of Malaysia/Southeast Asia) who remained in the business and on the board.

The role was my first position in a non-western business environment. I had to build credibility quickly, both internally and externally. Culturally, being a woman and not a local Malay, added to the challenge. Still, back then as now, I relish challenges.

After three years, the business had tripled and was highly profitable. During my tenure as the Managing Director, I feel proud that I retained all my direct reports and members of the board.

There were two big take-aways for me from the whole experience.

Firstly, when undertaking business in another country, you need to learn and respect the people and their culture and understand the correct business etiquette.

Secondly, it is teamwork. As a leader, you need to be humble and recognise others strengths and qualities. I surrounded myself with people who had the skills I didn’t, and this meant I needed to repress anything ego-driven when it came to leading the team: especially problem-solving and decision-making.

Malaysia was a challenging training ground, and it enriched my skillset for more demanding assignments when I was called upon to manage several countries in the Middle East and China.

What do you think makes your brand stand out? Can you share a story?

My brand is all about authenticity. Throughout my career, I’ve lived and breathed the lessons I learned at an early age. Those lessons offer insights and skills that are highly relatable and useful when I lead, coach, guide and support people facing challenges inside and outside of work.

Being authentic offers to those I help, a fair amount of empathy, straight talking, pragmatism, practical skills, personal experience and honesty.

An example was when I was asked to coach a senior female leader in a large corporate organisation. The CEO of the organisation explained the challenges the leader was facing and explained that either she became better at her job or he would have to let her go from the business. He also wanted to know if, during the course of our coaching discussions, she expressed anything negative about him or the organisation. Additionally, he said, “You have two weeks to fix her or she is out.”

I offered some feedback to the CEO regarding his approach for the lady’s development and declined the coaching opportunity.

I believe I could have helped the female leader but I would not betray her trust in me as an independent person trying to help her.

None of us is able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

I would not have achieved the success I have if it had not been for so many mentors. One mentor in particular that I respected was my direct line manager — Manton. He was firm but fair and he genuinely cared about his team as individuals

It is funny how people come in and out of your life, but ten years on, I still remember him, even though we have had no contact. He taught me one of my biggest lessons in business, and that was how to develop a strategy and how to translate it into an executable business plan.

In my first year writing a business plan, he returned it for amendments so many times. His focus was to ensure my business plan was robust, actionable and measurable.

Although at the time, I didn’t appreciate the midnight emails, with very short deadlines for amendments, I quickly respected why he was so firm; especially when I started to put the plan into action.

Even now, I still follow his structure on every strategic plan I write.

We would like to explore and flesh out the trait of resilience. How would you define resilience? What do you believe are the characteristics or traits of resilient people?

For me, resilience is about having the mental fortitude to cope with challenging situations. When you really want to achieve success, or you have a goal in your life, that you genuinely believe in, nothing will stand in your way — you will stop at nothing.

Resilient people have an infectious drive; they are so passionate about the end goal that they find solutions to any problem that may arise until they achieve it.

I believe the characteristics of resilient people are:

They often have robust emotional intelligence traits.
They can assess challenging situations in a logical way, without attaching subjectivity and emotion.
They possess a high degree of self-awareness and self-governance.
They possess strong problem-solving skills.
They are socially astute and not afraid to ask for help.

When you think of resilience, which person comes to mind? Can you explain why you chose that person?

Malala Yousafzai — After being shot in 2012, she didn’t become a victim; her resilience led her to become a prominent activist for girls and women’s rights to education. As the youngest Nobel Prize recipient and the founder of the Malala Fund. Malala encompasses resilience and how you can turn a negative situation to something for the greater good. I’m sure she still has a lot of great things she will do with her life.

Has there ever been a time that someone told you something was impossible, but you did it anyway? Can you share the story with us?

You will always come across naysayers during your journey in life. A few people told me I was crazy moving to Australia, and kept saying I would be back in 6-months.

I was still in my late twenties, had a really good job and at the age of 21 had already purchased my own home. I knew it was the right decision, even though I didn’t know anyone in Australia. I sold my house, all my belongings and moved with just a suitcase and myself, to the other side of the world. Other people thought that I was taking a huge risk, and I think most of my friends didn’t believe I would go through with it.

It ended up being a great decision and really launched my corporate career, culminating in becoming an international business executive and board member.

I believe if you have aspirations, you need to take risks to not only to develop and learn but also, to achieve your dreams and goals.

Did you have a time in your life where you had one of your greatest setbacks, but you bounced back from it stronger than ever? Can you share that story with us?

Yes. My most painful setback was when I purchased a restaurant and event centre on the Sunshine Coast of Australia. It was substantial in size, and I used all of my savings to buy it. I employed 40 people; the restaurant had 80 covers and the function room catered for over 300 people.

Over the year that I made the acquisition, the Australian dollar was very strong, and tourists didn’t come in their usual numbers and worse still, Australians were making the most of travelling overseas with such a strong currency.

Within 18 months, I was bankrupt. I lost all my life savings and had to rebuild and go back to the corporate world. It was a requirement to spend three years, sending 50% of my corporate salary back to Australia during the bankruptcy term. It was personally a significant setback on my finances and my ambitions at the time. I was delighted the day that my bankruptcy term ended but proud that I kept fully to the terms and obligations of the bankruptcy.

I learnt a great deal during this time and mainly about my inner resolve, capacity to generate solutions and the true value of remaining optimistic and positive.

I also learned from this experience that to succeed in life, you have to take risks, learn from failures and fully respect life lessons as they present themselves to you, without becoming bitter or cynical.

Which experiences of growing up contributed to building your resiliency? Can you share a story?

By the time I was 13, I had attended 14 schools, lived in 12 different homes and been homeless three times. I had the responsibility of looking after the home and my mother before I was a teenager. So I learnt to build resilience from an early age.

My mother was one of my naysayers, who always said I would amount to nothing and probably be pregnant before I left school. When I sat in the children’s home after she passed away, I made a decision that no matter how hard it got, what setbacks came my way, I would break out of the family cycle and do something with my life.

I have always looked back with gratitude for the lessons I learnt early on. If I hadn’t had these experiences, I would not have been so motivated to achieve as much as I have in my life and I would not be in the privileged position I am now to help others build their resilience.

Resilience is like a muscle that can be strengthened. In your opinion, what are 5 steps that someone can take to become more resilient? Please share a story or an example for each.

1. Overcome negative belief patterns — Negative beliefs are so destructive, you will never become resilient while you listen to your negative beliefs.

Many belief systems, especially negative ones, are formed at an early age. Nick Vujicic exemplifies how, at an early age, he decided to reject the negative belief systems he and others formed about him being born with no arms and legs. Bullied at school, Nick rose above the negative belief systems associated with his condition and is living a life without limits.

2. Obtain a sense of purpose — when you develop a sense of purpose you will be inspired to take action. Develop goals around your purpose and take incremental steps. Always celebrate small wins.

My desire to write my memoir had its genesis when I was in my late thirties. It remained I my subconscious until I decided the time was right. I set a breakthrough goal to make it happen and underpinned it with the purpose not only to write the book but have it as a platform to help others. Writing was sometimes an emotional and intellectual challenge but after completing each chapter, there was a sense of moving one step closer to the book being published. Purpose creates progress.

3. Believe in yourself — You are the author of your destiny and achieving your potential. Others can help you but the grit to make things happen is our responsibility. Self-belief is the ability to live our dreams on our terms and not live our fears on the terms of others.

When I finally left foster care at eighteen, I was on my own. I set myself a goal that I would buy my own apartment within two years. I had an abiding belief system in my abilities to work hard, seek opportunities and overcome obstacles. The more I believed in myself, the closer I came to my dream of owning my own home. Almost to the day, two years after I left the children’s home; I bought my first apartment.

4. Embrace mindfulness — Being mindful offers a way to gain control of chaotic thoughts and emotions. It offers a way of grounding you in the present so that you can bring perspective to your life and its challenges.

I meditate daily. It allows me to bring focus to a single thing and quiets the diverse thoughts and emotions that accumulate over the day. No matter how challenging the day, meditating provides time for the whole of me to find calm, peace and a sense of being grounded.

5. Test your perception — A perception that distorts reality, invites self-doubt, fear and limits choices.

Everyone knows the report from John (Jack) Swigert, the Command Module Pilot of Apollo 13, when he said, “Houston we have a problem.” This one report caused the astronauts and scores of engineers on earth to solve a variety of challenging problems to ensure the astronauts returned to earth safely.

To be successful, they needed to focus on solving the problems and not on their emotions — which included fear. As each challenge arose, their resilience grew because they focused on the real size of the problem and didn’t allow emotions to magnify it. Reality testing is an important element of developing resilience because it focuses on solutions, problem solving and identifying options.

If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be?

I have a dream to build ‘Confidence Academies’ — confidence affects most people; no one is 100% confident and free from some sort of fear. Can you imagine if we spent more time developing people to fully believe that they could achieve, anything they put their mind to? Imagine how different our world could be.

Mental health would be significantly improved; there would be reduced self-esteem issues; there would be less tolerance to violence and abuse, and all forms of relationships would be enhanced. There would be more innovation, as people would put their dreams into action. From a socio-economic viewpoint, the benefits are endless.

We are blessed that some very prominent leaders read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why?

I didn’t hesitate with this one, Michelle Obama. She is a role model for women, she is inspiring, compassionate, intellectual, and genuinely cares for people.

She embodies everything I’m passionate about — removing poverty, educating women, improving children’s development, and an emphasis on health and wellness.

How can our readers follow you on social media?

Website:- www.fearlessoutcomes.com

Facebook:- https://www.facebook.com/pg/fearlessoutcomes/

Podcast:- https://www.fearlessoutcomes.com/podcast

Cruel: One Child’s Story To Survive by Denise Richardson is published by New Horizon Publishing, priced £7.95. See more at https://www.fearlessoutcomes.com/

Author Denise Richardson: Rising Through Resilience; Five Things You Can Do To Become More… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Eileen McDargh of The Resiliency Group: Rising Through Resilience; Five Things You Can Do To Become

Eileen McDargh of The Resiliency Group: Rising Through Resilience; Five Things You Can Do To Become More Resilient

Resilience is NOT about bouncing back. There is no such thing as going “back” for humans. Whatever has happened in our life is “done.” You can’t enter the same river twice. The river (and life) have moved on. Resilience is the ability to grow THROUGH challenge and the opportunity to become smarter, wiser, and/or stronger. At the end of the day, resilience is energy management.

I had the pleasure of interviewing Eileen McDargh.

Eileen McDargh is the CEO of The Resiliency Group. She is an internationally recognized keynote speaker, master facilitator, and award-winning author with expertise in resiliency and leadership. The British research firm of Global Gurus International ranks her in the top five of the 30 Communication masters worldwide. Her articles have appeared in countless publications and two of her books have been awarded national recognition, including the Ben Franklin Gold Award. Her seventh book, Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters, releases in August 2020.

Thank you so much for joining us! Our readers would love to get to know you a bit better. Can you tell us a bit about your backstory?

Although I was born in Colorado, I grew up in Georgia and Florida. I was always the “runt” of the litter (I have a twin brother) and never really “fit in” with most of my class. However, by the time I got to college, I stepped into leadership roles on campus and graduated as the Outstanding Woman in Leadership at the University of Florida. I taught everything from pre-school to adults at a rural school at the Florida/Georgia border (a role that was by happenstance rather than design). Once I left education, I became the Director of Marketing at Amelia Island Plantation. A divorce prompted my move to Los Angeles and subsequent positions as a communications coordinator for a publicly-traded company. Following that was a stint in a public relations agency where I handled primarily the multinational companies. I HATED IT!

I had just remarried a wonderful man and adopted his 3 children. Nonetheless, and with my husband’s ok, I left with no idea what I was going to do. However, I knew what I did NOT want. In short order, I began my communications consulting firm. That was 40 years ago. Along the way, I’ve addressed groups as large as 15,000, facilitated senior executive retreats, spoken on 5 of the 7 continents, written 7 books, and rejoiced in my amazing family.

Can you share with us the most interesting story from your career? Can you tell us what lessons or ‘take aways’ you learned from that?

There have been so many lessons! I’ve learned how NOT to lead by witnessing horrid “leadership,” and the best leadership by witnessing great leaders. I also learned, early in my consulting practice, that straight-up conversation MUST precede any agreements.

Case in point: a meeting planner from a prestigious hotel called and asked if I could address a national group that was coming to Palm Desert. I said I could AND also what my fee would be. In a subsequent conversation with the hotel’s client, I discovered that the hotel had quoted double my rate. To say I was dumbfounded would be an understatement. Caught flat-footed, I mumbled something to the hotel’s client and then called the meeting planner. “Eileen,” said the planner in a haughty voice, “We always double the fee of outside vendors.” From that day forward, I vowed NO one would say what I was worth except me. Honesty and transparency are huge values for me.

What do you think makes your company stand out? Can you share a story?

I can only tell you what clients have told us. Not sure there’s a “story” per say, but we have been told we are easy to work with and fun in the sandbox. Laughter is the shortest distance between people. My aim is not to have a “client” but to create friends. Some “clients” have been with me, on and off, for over 20 years.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

As I mentioned in my first answer, I never quite seemed to fit in. When we moved to south Florida and I started high school, I was tremendously intimidated because it became quite evident that my family came from the “other side” of the tracks. We didn’t have the money or the country club membership that many seemed to have. Then, sophomore year, Sister John Margaret (a Franciscan nun from Joliet, Illinois) was my world history teacher. She told me at the start of the year that I was to stay after school. I was terrified that I had done something wrong. However, it turned out that she was going to start a debate team and wanted me on it. (You never said “no” to a nun!) She not only got me into debate, but also into other speech competitions. She encouraged, guided, and believed in me. In short — although she was there only ONE year, her belief in me sparked a belief in myself. What a joy, decades later, to find her at the Illinois motherhouse and thank her for that belief. Her one year changed my life and led me to the work I do today!

Resilience is NOT about bouncing back. There is no such thing as going “back” for humans. Whatever has happened in our life is “done.” You can’t enter the same river twice. The river (and life) have moved on. Resilience is the ability to grow THROUGH challenge and the opportunity to become smarter, wiser, and/or stronger. At the end of the day, resilience is energy management.

When you think of resilience, which person comes to mind? Can you explain why you chose that person?

Mom was one of three women in medical school in the 1930s. She was one of the 1076 Women’s Airforce Service Pilots (WASP) who flew in WWII. In each of these roles, Mom had to keep a strong spirit and resolve because these were not roles women played. In fact, the WASP were disbanded shortly before the war was over and women were NOT allowed back into the cockpits of military planes for 30 years! Mom never lost her love of flying or her love of being of service. She started a women’s auxiliary for a volunteer fire department and was probably the most successful PTA president at my school, using her creativity to craft a never-before-held carnival to raise money for the school.

Her motto was, “I’ll find a way.” When she received a divorce notice after 20 plus years of marriage (and NO alimony), Mom was determined to find a way and went back to work. She managed to finally buy a duplex, continue to volunteer, and then went through cancer. Independent, strong willed, with a ready laugh, Mom is and was my greatest role model.

Has there ever been a time that someone told you something was impossible, but you did it anyway? Can you share the story with us?

There is a prayer we said as kids that had one line I have always remembered: “Forgive me for the things I have done and for the things I failed to do.” The last part of that line has always stuck me as the most important. When I left my paying job (in a new marriage with a new family and no house for us to live in and little money in the bank), people thought I was nuts. Although people didn’t verbalize their disapproval, I saw the glances and the raised eyebrows. I didn’t know what I didn’t know. Ignorance can be a bonus. I started small. We watched every penny. I accepted small assignments. I learned how to use a computer. And I taught continuing education classes at the local college. Teaching was one thing I did know and I could use the college to also test-market content and branding.

Did you have a time in your life where you had one of your greatest setbacks, but you bounced back from it stronger than ever? Can you share that story with us?

I can’t think of any one setback. There were always losses — whether a piece of work, a precious friend, etc. — but somehow, after the grieving, we got up and went on. I think the hardest time was after caring for my mother for the last six years of her life — that loss was the greatest setback. WHY? Because I had put my business on auto-pilot and I was a lousy pilot. Starting again was difficult and different. Yet, each phase of life offers us new vistas and windows.

Did you have any experiences growing up that have contributed to building your resiliency? Can you share a story?

This is a hard one. As I think about it, growing up in South Florida, we experienced a series of hurricanes. Thanks to an amazing mother, we were always prepared “in the event of.” In short, she had us plan ahead “in case,” but then we lived in THE NOW. Mom could make playing cards by candlelight, cooking on a Bunson burner stove, or playing word games into an adventure. We were never scared, despite the howling winds and the trees that went down. At the time I would not have called this a sign of resiliency, but in retrospect, I think Mom was teaching us.

Resilience is like a muscle that can be strengthened. In your opinion, what are 5 steps that someone can take to become more resilient? Please share a story or an example for each.

Listen to the voices in your head. Everytime you say “I have to,” stop and say “I choose to.” When I find myself complaining, worrying, moving in circles, I know I need to stop and ask myself, “What are you CHOOSING right now?” There is always a choice. I often forget that I have control.
Search for the “What else can I do?” My friend Jesse moved to Berkely and tried to buy a house. Housing in California is out of sight. She made her very best offer but another couple had not only outbid her, but offered even MORE than the asking price. Undeterred, Jesse kept thinking, “What else could I do.” She realized she had gold coins in her bank deposit box that could be offered. She realized she knew the chief of police in the town where the young family who were selling the house would be moving and she could make an introduction. Lastly, she told the young couple that since the house she hoped to buy had been the one where their two children were born, she’d allow them to come stay there for one weekend a year while she moved out — keeping memories fresh. She got the house!
Practice intelligent optimism. This is the ability to reframe an event to see the upside versus the downside. For example: the current mandate to “shelter in place” can be framed not as a “prison,” but as an opportunity to learn what the family can do together — games, puzzles, meals. It’s an opportunity to do everything from cleaning the garage to discovering (or re-discovering) an art. I’m having virtual happy hours with friends whom I haven’t seen in years. In short, there is a definite upside to this downside.
Do at least one thing you’ve never done each month. It stretches your mind. It allows you to see that there is always more you can learn. It can revitalize your energy and imagination. AND, it will keep you young.
Exercise. Because resilience is energy management, it is imperative that we boost our physical energy. I’ve realized that running in the morning — before the rest of the world is up — gives me a sense of calm, well-being, and strength. My brain works better. Whatever form of exercise you select, try it for at least 30 minutes. But make it aerobic, of any intensity. Your stress levels will be reduced and you’ll face the world in a much better frame of mind.

Resilience is energy management. Energy comes from the connections we make in what we think, feel, and do. Poor or bad connections drain our energy. Here is what I would want to start: A movement to create conversations that matter and connections that count with ALL people so that we design a world that works for all.

Well, I suspect the person has to be living. Michelle Obama would be my choice. Her story fascinates me: real, vulnerable, focused, and fun.

How can our readers follow you on social media?

LinkedIn: http://www.linkedin.com/in/eileenmcdargh

Twitter: https://twitter.com/macdarling

Facebook: http://www.facebook.com/pages/Professional-Speaker-Eileen-McDargh-CSP-CPAE/405748766188727

Newsletter Sign-Up: https://www.eileenmcdargh.com/subscribe

This was very inspiring. Thank you so much for joining us!

Eileen McDargh of The Resiliency Group: Rising Through Resilience; Five Things You Can Do To Become was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Abigail Rich of Twisted R Ranch: Five Ways To Develop More ‘Grit’

You and only you are the author of your life’s story. Only you can know what values, morals and ethics define who you are. Don’t get caught up in the rat race of life and forget who you are and what you believe in. IF you believe in something the stand for it, even if you stand alone.

As a part of my series about “Grit: The Most Overlooked Ingredient of Success” I had the pleasure of interviewing Miss Abigail Rich

In June of 2019, we had the pleasure of interviewing Miss Rich about her career as a model, actress and author. But not only does Miss Abigail do all of this but, she also owns and operates the 168,000 acre Twisted R Ranch, where she breeds, raises and trains award winning show Cattle.

Thank you so much for doing this with us! Can you tell us a story about what events have drawn you to this specific career path

It is an honor to visit with y’all again. I am sure y’all know I was born and raised in the great state of Texas. Which means I am a country girl through and through. I loves animal and I have always had a love for cows. When I was a teenager, I would skip school to go out in my neighbors pastures, spending all day brushing and feeding their cattle. I could train them to do things that no one else could so, I guess I found my true calling. I knew then that I wanted to someday have my own ranch and raise cattle and to put them in shows. I love my career as a International Model and it has been very good to me. I have modeled with some of the world best brands, like Victoria’s Secret, Playboy International, L’oreal, Ford motors and many more but, spending time with cows has always been my happy place.

Can you share your story about “Grit and Success”? First can you tell us a story about the hard times that you faced when you first started your journey?

In 2015 I was assaulted and it hit me really hard. To this day, I still have nightmares about it. The assault left me in a very dark depressed state of mind eventually leading the to a point when I attempted to take my own life. It was then that I was reminded of my love to cows and my dream of being a cattle rancher. At that point I realized it was time for me to chase my dream or it would never become my reality.

Where did you get the drive to continue even though things were so hard?

Honestly, from my Mama. She had a real heart to heart talk with me and reminded me that I am a Texan. We have grit in our blood and we don’t give up, no matter what. She told me that I am not alone and as horrible as what happened to is; she will be with me every step. It was a tough for me to try to stay focused and to move forward as what happened will never go away. My Mama reminded me of the times when I was in my teens, and would get upset and go spend times with the neighbors cattle. It always made my day better. She asked me what I wanted to do in the future when I was done being a Professional Model. I told her that I wanted to find happiness again, to stop crying. The next day my Mama, my little sister Amy Jo, my 2 big brothers Michael & Brian and my Cousin came home with 2 purebred registered Angus for me to start a new chapter in my life, my drive to find my happiness.

So how did Grit lead to your eventual success? How did Grit turn things around?

With a new chapter of my life starting; I started working with my new babies who I named Faith & Atlas. I wanted to see if I could train them to do things to a level that has never been done. I was successful beyond my wildest expectations and found that if I stayed focused on my dreams and goals the pain that I suffered was not the forefront of my thoughts. Yes, the hurt is still there and the nightmares that will never go away but, I have learned to stay focused on the task at hand and strive for my dreams to come true.

Based on your experience, can you share 5 pieces of advice about how one can develop Grit? (Please share a story or example for each)

1) Reach out to your family, your Mama, Daddy, Brothers, Sister who ever you are close to. Get a different perspective on how to move forward.

2) Get yourself together. Find your dream and make it come true. Try not to focus on the bad things in life. No matter where you live in this great big world, there will always be bad. You have to concentrate on the good.

3) STAY FOCUSED!!!!!! Keep your eye on where you are trying to go. Believe in yourself and you will be amazed at the results that you can achieve.

4) Don’t look at failure as a setback or a struggle. There is an upside to failure, as it can (if you let it) motivate you to redouble your efforts or try a different approach.

5) You and only you are the author of your life’s story. Only you can know what values, morals and ethics define who you are. Don’t get caught up in the rat race of life and forget who you are and what you believe in. IF you believe in something the stand for it, even if you stand alone.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped you when things were tough? Can you share a story about that?

My Mama is that person for me. Without her, I would not be here and I would have never found happiness. She has always been there for me and while she can’t take the pain of what happened away, she can and does point me in the direction to find my happiness. My herd has grown and I have over 100 trained, show cows that I have shown all over the United States and Canada always taking the award for the top category. My cows are now also booked to be in several movies to be filmed.

How have you used your success to bring goodness to the world?

I have added inspirational speaking to the list of things that I do. I have talked to audiences of 10 to over 400 people. I share the good, bad and the ugly parts of life and always remind others that IF I can get through what I went through then they can get through their dark times too.

Are you working on any exciting new projects now? How do you think that will help people?

In 2016, I completed writing my life story and it was published the same year. The title is Invisibly Broken and it sold over 60,000 copies in the first month worldwide. Now my life story has been written into a short film and a screenplay for a feature film. Stay tuned there is so much more coming.

What advice would you give to other executives or founders to help their employees to thrive?

Remember, these folks who go to work for you each and every day have good days and bad days. They have dreams and ambitions. They are part of your team, your work family, treat them as you would want to be treated if the shoes were reversed. Show them that they matter and that you care.

In the business world, Government decisions or just neighbor relations it is common to look at new ideas or programs and say or think is it legal? I do not believe in looking at it that way, because something that may be legal to do still may not be the right thing to do. I offer this idea; Look at new ideas, or decisions and before you make that decision decide if it is the right thing to do. Put on the other person’s shoes, try to see their viewpoints.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Don’t get caught up in the rat race of life and forget who you are and what you believe in. IF you believe in something then stand by for it, even if you stand alone.

How can our readers follow you on social media?

Twitter: https://twitter.com/GlamModelAbby Twitter for my Ranch: https://twitter.com/Twisted_R_Ranch

Instagram: https://www.instagram.com/glammodelabby/ Instagram for my ranch: https://www.instagram.com/twisted_r_ranch/

My ranch webpage: https://twistedrranch.com/

Thank you so much for joining us. This was very inspirational.

Abigail Rich of Twisted R Ranch: Five Ways To Develop More ‘Grit’ was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Heroes Of The COVID Crisis: How Carolyn Parent and LiveSafe are offering health screening tools to…

Heroes Of The Covid Crisis: How Carolyn Parent and LiveSafe are offering health screening tools to help people work safely during the pandemic

I struggled with this my entire career as I put work, family, friends ahead of prioritizing my health. I am a big list maker and putting myself on the list has always been a challenge. It was only when I truly accepted that to be the best worker, mother, wife, friend, that I needed to be healthy that I could actually make that a priority. I wish I learned that earlier.

As a part of our series about cutting edge technological breakthroughs, I had the pleasure of interviewing Carolyn Parent.

Carolyn Parent has spent more than 20 years in the digital, mobile, and technology industries as an entrepreneur and sales leader. As CEO and President of LiveSafe, Carolyn is responsible for guiding the strategic direction of the mobile safety and risk company. Since joining LiveSafe in 2015, Carolyn has scaled every aspect of the company, growing the company from just 12 employees to 50 and increasing annual revenues 10X. In 2019, LiveSafe was ranked 176 in North America on the Deloitte Fast 500 list. Carolyn serves on the Boards of the Northern Virginia Technology Council (NVTC), ShopAdvisor, ZippSlip and GO Virginia Council. A member of The Leadership Foundry, Carolyn was recognized in 2016 by WIT with the Corporate Small Market Sector award. In 2019, Carolyn was an Ernst & Young Entrepreneur of the Year Mid-Atlantic winner, and a third time Washingtonian Tech Titan. Carolyn is a graduate of Villanova University.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?

My grandfather was a salesman, my father started in sales then had a career as a sales manager and then executive and CEO. I grew up sitting around the dinner table discussing deals, management philosophies and business plans. While most kids talked about sports and school, I had an early education in business and was lucky to be mentored daily by my family. We moved eight times growing up for my father’s career as he led different organizations and were so lucky to be exposed to so many brilliant businesspeople who shared their skills and experience with us. My brother started out in sales and became a CEO. My grandmother said we were vaccinated with a phonograph needle as we all love to talk and we loved working with people, so I guess you could say that my path was formed by my family and the work they did.

Can you share the most interesting story that happened to you since you began your career?

When I was an account executive for a large software company managing a few Fortune 500 accounts, our user conference was having a keynote with Bill Gates, CEO of Microsoft, as the speaker. At that time my company was the third largest software company and Microsoft was the number one. I came up with the idea to have a brief meeting with Bill Gates, my client and our CEO 15 minutes before he went on stage to address the crowd. Even though there were many tiers of management between me and the CEO, I approached his office and pitched it. What I learned was that CEOs love being with clients and welcome the chance to help. He agreed, the meeting was set and at a very young age I was in a room with two of the most powerful people in the software industry, a few other executives and my client. That meeting resulted in a large sale for us as my client got to hear directly from the top software leaders, where their companies were going and how they saw an opportunity to help support their big customers. Bringing the right people together to engage sincerely in supporting each other’s needs is 90% of the process to success. I learned that early and it has really had an impact on how I approach business and relationships. Having the courage to propose an idea (take advantage of an opportunity — like them all being in the same location) and ask for help — even from the highest levels in your organization — showed me what was possible. I took that lesson forward in many aspects of my life: be bold, innovative, ask for help and engage others sincerely.

I have been fortunate to have many amazing people who have helped me: female executives that have led the way in mentoring and sponsoring me, teachers who helped me find my passion for the written word, managers who taught me business skills and investors who supported me with financial backing and counsel. The greatest influence by far has been my parents. I was lucky to be born into a family that raised me to believe that I could achieve anything I set my mind to. My father’s leadership in how he worked with his teams, supporting his businesses and his family, had a profound impact on me. My mother’s career and compassion had a major influence on how I worked and lived. I was very lucky. One of my favorite quotes by Edsel Ford, “My father gave me the greatest gift anyone could ever give, he believed in me,” holds true for me. Growing up with that kind of belief instilled in me — a courage to try and be my very best.

How have you used your success to bring goodness to the world?

I am so fortunate to work for a mission-based company that is trying to make the world a safer place. I hold that very close to my heart since a huge part of my life is work. So to be able to come in every day to a growth-based tech company who is focused on preventing bad things from happening and helping people is my true definition of goodness. I love that our team works to help people and companies reduce risk and harm and be safe. I am passionate about women and technology and support several groups in getting young females who are interested in STEM aligned with programs and mentors to help get them on great tech career tracks. We are an equestrian family and support therapeutic equine programs for people with physical, intellectual and emotional challenges. The healing power of horses is an amazing thing to watch and very powerful.

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

Never underestimate the impact you can have on others.

I had a young man I worked with contact me four years after I left a company. He asked to take me to lunch to thank me. He had been in our IT dept and asked for some advice from me as I was on the executive team. He shared his interest in clients and in technology and I got him an opportunity in our pre-sales support team. He leveraged that in the coming years to a sales role and then senior account manager role where he had tripled his income, managed huge clients and loved his work. He thanked me and said our meeting and my help changed his life and his family’s. Never underestimate the value or impact you can have on others even if it is not readily obvious in the moment.

Believe others who see your worth.

When I was nominated for Women of the Year for Women in Technology and for Ernst & Young Entrepreneur of the Year, I didn’t invite my family to the ceremony. I told them, it’s my first year, I am not going to win, it takes several years and nominations and I am just humbled and honored to be included. When I won, the first thing I said when I accepted my award was — my mother is going to kill me though she’s not here :). I was shocked and truly humbled that I won, yet no one else was. The other nominees, my team, my family, friends, peers — everyone thought it was well deserved. Sometimes you are your own worst critic and need to believe in what others see in you.

Fearlessness makes many people threatened, don’t resent that, make it work for you.

Often in my career as I have reached out to do new and disruptive things peers have given direct or indirect feedback that I should just stay in my lane, keep heads down and don’t “do new.” This was particularly true in the early part of my career. I got great advice that I should not resent that, but appreciate that everyone had a different perspective and as I built and challenged myself to grow new initiatives I should always keep in mind how they could benefit everyone — even if early on not everyone wanted to take the risk. Many of the things I created got deployed company wide and peers and clients benefited. Just because some don’t want to take the risk early on in a journey with you doesn’t mean the result shouldn’t help the entire team. Make your focus to do good for all and trust the recognition and reward will find its way to you as a result.

Your personal health and well-being is important and deserves to be a priority.

I struggled with this my entire career as I put work, family, friends ahead of prioritizing my health. I am a big list maker and putting myself on the list has always been a challenge. It was only when I truly accepted that to be the best worker, mother, wife, friend, that I needed to be healthy that I could actually make that a priority. I wish I learned that earlier.

Get yourself a great tribe of female leaders that will be true friends and give you honest advice.

I never could have imagined how important my tribe, all of whom I met in my professional career, were going to be in helping, supporting and guiding me in my business and personal life. Finding people who are genuinely happy for your success, give you frank and honest feedback and support you when you fail is one of life’s greatest gifts and a critical necessity to your success and happiness.

I would inspire a movement called Give Back — Everyone is a Mentor. Starting from 1st grade having every person give back an hour a week to a person 1–2 years behind them. Every single person has experiences that can be shared and the idea that everyone helps at least one person one hour a week — talking, listening. Often people think of mentors with decades of experience ahead of them but if we instill early on that everyone has something to share or help throughout their life then we could bring a culture of giving, kindness, help and engagement. Senior citizens could help, professionals, families, college kids, teenagers — everyone in society has something to give and support especially to those a few years behind them and I believe the best feeling for yourself comes when you are helping someone else — even if it’s just listening to them.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Run a good race. My father always said Run a good race, meaning give it your very best and be satisfied with that. In business the success is not always immediate, and the challenges are daily so it is easy to get discouraged or overly critical of yourself or your progress. Every night I ask myself if I gave it the best I had — regardless of the outcome and have come to learn to get more comfortable with that. As we deal with the challenges in the economy, the pandemic, the social unrest it is easy to become overwhelmed and stressed and that doesn’t help. When those pressures and thoughts appear, anchoring back to — are we executing on our plan, are we adapting and supporting our team and our clients, are we doing everything we can — are we running a good race — helps ground me and keep me focused on the work and the execution. It’s a simple quote but we are all dealing with not just surviving but thriving and that is a long-term marathon game and keeping centered on doing our best daily helps keep me focused on the right things.

Can you tell us about the technological breakthroughs that LiveSafe is working on? How do you think that will help people, especially amidst this pandemic?

LiveSafe is the first company to focus exclusively on employee sourced information for the prevention of incidents and harm. Our technology enables companies and universities to get data and insight from their employees and students that doesn’t exist anywhere else and leverage that data through communications channels and AI to predict upcoming risks and harm empowering the safety, HR, and risk teams to prevent those things before they hurt the people and the business. The react and respond model is an old model. PREVENTION changes the equation and keeps people safe. Your people know where the potential risk, exposure, and threats are that threaten the safety and wellbeing of your organization and our technology is purpose built to uncover that information, engage your employees, and make that information actionable to help keep everyone safe and avoid costly incidents.

The pandemic is not an immediate crisis like a hurricane or active shooter. It is a long, steady, stream of employee engagement and communication over months and quarters. Preventing exposure, preventing spread, reducing your risk and liability require an employee communication engagement platform like LiveSafe to get insights from your people and share information with them around the constantly changing health conditions of the pandemic. We started with updating hundreds of our client apps with CDC information and then their own company policies. Today, we are offering powerful health screening tools to get people back to work safely and efficiently. We now can offer health check-ins or embedded health attestation surveys, both of which produce observable and verifiable results that show if somebody is healthy enough to come to work each day.

Our platform is purpose built for addressing this type of pandemic challenge, as today’s workforce is more spread out and daily insights on the health and well-being of your people can be difficult to ascertain. The risks posed by a highly contagious disease as people come back to the office demand the need for an employee engagement platform like ours.

How do you think the WorkSafe app might make a positive change?

We built our mobile safety and employee communication platform six years ago on this premise — People are good, given the right tools and ease of use, they will do the right thing, share information, and ask for help for the protection of themselves and the benefit of others they work with. We can empower that information and use it to communicate back out to help the entire organization be safe and avoid harm. That has proven to be true, with 4 million people on the platform, including Fortune 50 companies down to organizations with 100 people, all using it to communicate for the purpose of improving safety and security, and preventing bad things from happening.

COVID 19 can currently only be stopped by people taking action — social distancing, washing hands, wearing masks, quarantining if exposed. Our platform is designed for people taking action, sharing information and receiving information from their companies. It is purpose-built for this type of pandemic challenge.

By people doing daily health attestation surveys before they leave their house to come to work and getting a green check or red x from the platform, we are reducing exposure in lobbies and offices with at risk employees. Our technology is actively helping to prevent exposure to COVID-19. By employees using our app/web to communicate overcrowding in elevators, need for hand sanitizers in the office, unsafe conditions, mental health concerns — companies can proactively address situations before they become problems — mitigating risk and spread. As new information becomes available about quarantines, exposure, policies, companies can easily update and share that with employees via the platform, keeping everyone on the same page and informed in a highly dynamic environment. This is a perfect example of leveraging your best asset — your people — to mitigate your risk. We empower the entire workforce via their phone or computer to keep the community safe.

What led you and your company to develop WorkSafe? Can you tell us that story?

Our clients have been using our LiveSafe platform for employee engagement to mitigate risk around security, facilities, mental health, insider threat, and safety issues for six years. When the pandemic hit, we listened carefully to our customers who needed the platform to be updated with pandemic information. We realized immediately that was an urgent need for self-attestation health surveys. Some of our largest clients — the biggest hospitals, financial institutions, insurance companies, and logistics companies in the nation had employees in offices, in the field and they needed a way to get them back to work safely.

Since our LiveSafe platform is purpose built for prevention, employee engagement and risk intelligence, we quickly configured a module on our LiveSafe platform exclusively for COVID-19 and called it WorkSafe. We brought it to market in a few weeks and it was immediately deployed by some of our largest clients who had critical workers in the field. We then saw a big need for companies of all sizes to get their workers back to work safely, so we launched an ecommerce site so organizations could quickly get access to WorkSafe. To support main street America, we offered a free small business package (for one location) to help the restaurants and retailers who are vital to our communities and need help. We believe we all have a critical role to play in getting our country and our economy back to work as safely as possible.

Keeping “Black Mirror” in mind can you see any potential drawbacks about this technology that people should think more deeply about? Is employee privacy an issue?

Our platform was built six years ago, mobile first, privacy first. We have been supporting financial institutions, stock exchanges, healthcare companies, public utility and energy companies and some of the most sophisticated global companies around the world for quite some time and are compliant with privacy and security regulations. We offer anonymous reporting by the employee in the platform and we never track or store location data. The control of what information is shared is controlled by the individual employee. We believe that a safe, private environment for people to engage in sharing safety information is critical and have designed our solutions from the ground up with those principles. That is the reason we have the highest engagement rate in the industry.

In your opinion, what does the future of workplace safety look like post-coronavirus?

While we all hope for more available testing and a vaccine as soon as possible, the workforce will be forever changed. On a positive note, the pandemic has ushered in a wave of human engagement, people being more situationally aware and conscious of their actions and those of others to keep the workplace safe. Masks, cleaning stations, temperature checks, distanced desks and more attention to office hygiene will continue. I think the days of open office space and the majority of the workforce being in office will be shifted to more of a hybrid design, and remote work will become more of the norm for businesses that can support it.

What do you need to lead this technology to widespread adoption?

Articles like this one certainly help :) — thank you. Our best growth has come for customer referrals. The concept of crowd sourced (employee sourced) safety data to prevent incidents — not the traditional emergency notification model of react and respond to a crisis — has been our mission and our clients and partners have helped us lead this new category. To get widespread adoption, C-suite executives, HR and Risk Professionals need to engage in leading their organizations with support from their Security teams to make employee engagement and communication around safety a priority. We are seeing more of this occur as the pandemic has put employee safety as a top priority. Knowing how to effectively engage your workforce, gain their trust in sharing information, supporting them in their safety concerns is our exclusive focus. The time is now, as the pandemic has made employee engagement imperative to conducting business and to business continuity. Ease of use in the app/web, the right content at the right time, and predictive analytics highlighting risk — all of these things we specialize in are purpose built to help with the challenges the pandemic brings to businesses and campuses.

Our new Connect collaboration solution available in July will enable our clients to communicate around COVID-19 and other safety issues externally with their peers outside of their company and this will help bring more people into the LiveSafe/WorkSafe community.

What have you been doing to publicize this idea? Have you been using any innovative marketing strategies?

Our clients have been tremendous in sharing the work that they are doing. Our podcasts with major industry leaders in SHRM and IACLEA and our recent whitepapers on Back to Work, Back to School Safety have helped publicize the impact on the work we are doing to help in the pandemic.

Our Prevention Podcast series has been a very powerful promotional tool for us. It’s now in its third season and has had more than 15,000 listeners because we talk to industry experts and professionals about the work being done on the front lines of risk intelligence and safety incident prevention. The podcast is now actually driving leads into our sales pipeline. Likewise, we do not do anything on the thought leadership front that can’t be used at least 3 times — either as a podcast, a video, a white paper, a case study, or a social media advertising campaign. This enables us to achieve message saturation in the market.

Some very well-known VCs and the biggest names in business read this column. If you had 60 seconds to make a pitch what would you say? He or she might just see this if we tag them 🙂

The traditional model of reacting and responding to a crisis or incident is no longer viable. We have changed the equation to prevent these things from occurring by delivering a risk intelligence platform focused on employee intelligence, early warning indicators, and actionable data to reduce risk and harm to your business.

Innovators like Fred Smith, Barry Dillar, Dave Duffield, and Steve Case saw the value in our unique approach and invested in disrupting the market by democratizing employee-sourced safety information to help bring safer environments where we work, live and play. LiveSafe is the first technology company to focus on prevention, the best at employee engagement, and the only company delivering actionable risk intelligence that is human-sourced and AI delivered for preventing incidents, reducing liability and saving organizations money. Clients include major financial institutions, insurance companies, utilities, property management companies, universities and government. The largest security firms in the industry and compliance organizations have partnered with LiveSafe. Our new WorkSafe product is purpose built for supporting clients’ employee engagement to help prevent the spread of COVID-19.

How can our readers follow you on social media?

Personal Accounts

Twitter: @CarolynJParent

LinkedIn: Carolyn J Parent

LiveSafe Accounts

Twitter: @livesafe

LinkedIn: LiveSafe

Facebook: /LiveSafePlatform

Instagram: @livesafe

Heroes Of The COVID Crisis: How Carolyn Parent and LiveSafe are offering health screening tools to… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Heroes Of The Homeless Crisis: How Ted Taylor of Family Promise Assists Homeless Families to Return

Heroes Of The Homeless Crisis: How Ted Taylor of Family Promise Assists Homeless Families to Return to Self-Sufficiency

What keeps me going is my faith in God and the calling to do His work. He has blessed me beyond measure. It is the least I can do to dedicate my life to serving those less fortunate in the world in gratitude for the blessings He has generously given me.

As a part of my series about “Heroes Of The Homeless Crisis” I had the pleasure of interviewing Ted Taylor, Executive Director of Family Promise of Greater Phoenix, an Arizona nonprofit that rescues primarily first-time homeless families from the streets and provides emergency shelter and basic needs in a sixty-day program designed to assist their return to self-sufficiency. Having rescued over 1,300 families since his call to serve in 2010, Ted continues to believe that his greatest blessing has been to have over 350 kids per year in this program, as he and his wife Debbie were not blessed with children themselves.

Thank you so much for joining us! Our readers would love to ‘get to know you’ a bit better. Can you tell us a bit about your personal background, and how you grew up?

I grew up in Globe, Arizona. Phoenix was the big city, once a year trip. My father worked for the Bureau of Indian Affairs and my mother was a nurse. I grew up raising 4-H animals and building forts out in the sticks. I married my high school sweetheart, Debbie, after graduating from the University of Arizona. I worked in the cotton business, as a merchant for 15 years, followed by building a company producing dog grooming tables for professional groomers. After I sold that company, I helped struggling companies to improve their businesses and ended up leading a technology company focused on employee health systems.

Is there a particular story or incident that inspired you to get involved in your work helping people who are homeless?

While in the cotton business, I was moved to south Texas to work in the cotton sample rooms with mostly migrant and prison labor. I fell in love with my fellow workers and made a permanent connection to those less fortunate in the world. Years later, having volunteered for three years with Family Promise, my Pastor, who happened to be the Chairman of the Board at Family Promise, came to me to say the Executive Director was stepping down and that I should apply. With my wife’s support, and a feeling I was being called, I applied and was accepted. That was my first real exposure to helping families who become homeless, and that decision made all the difference.

Homelessness has been a problem for a long time in the United States. But it seems that it has gotten a lot worse over the past five years, particularly in the large cities, such as Los Angeles, New York, Seattle, and San Francisco. Can you explain to our readers what brought us to this place? Where did this crisis come from?

I can speak to homelessness in families, but not the complexity of homelessness and single adults. What has happened in families is that in-tact families have declined from 70% in 1960 to less than 50% today. As a result, 84% of homeless families are single mothers with young children. Unfortunately, the cards are stacked against these moms, with childcare, schools and business problems escalating when a child is sick. Likewise, for every 100 units of extremely low-income housing needed in the Phoenix Metro Area, only 30 are available on any given day. As a result, families are doubling up at an alarming rate, estimated at nearly 65% of school age homeless children. The housing crisis is getting worse in Maricopa county, with little prospect of adding additional affordable housing in the near future. Exacerbating this problem, families from out-of-state are flocking to Arizona, without money, in hopes of finding employment and affordable housing. I do not see any long-term solutions in place to fix these problems. We continue to believe that policy initiatives aimed at building multi-family housing capacity are the future of housing solutions for lower income families. Unfortunately, that takes real political courage, and the support of voters, which is difficult to come by these days.

For the benefit of our readers, can you describe the typical progression of how one starts as a healthy young person with a place to live, a job, an education, a family support system, a social support system, a community support system, to an individual who is sleeping on the ground at night? How does that progression occur?

Every family we encounter has a different story for how they arrived at our doorstep. For many, it is the lack of affordable housing. One in four renters spends more than half their income on housing. If a catastrophic event happens, such as a health emergency or losing a job, this puts an immediate stress on the family for making choices for how they spend their money. Many families in these kinds of situations must often make the choice between putting food on the table for their children or paying the rent. When resources for basic needs are challenged, families will often choose to ensure their children are fed before paying rent.

Family Promise of Greater Phoenix focuses specifically on serving families experiencing homelessness. For families that suddenly find themselves homeless, they may not have a network of friends or family who may have the room to appropriately house all family members. There are also not enough permanent shelter facilities to temporarily shelter families while they experience homelessness, which is why we have relied on our community-based model to shelter families as we work to find them a permanent housing solution.

A question that many people who are not familiar with the intricacies of this problem ask is, “Why don’t homeless people just move to a city that has cheaper housing?” How do you answer this question?

The challenge to find affordable housing is everywhere, no matter the size or location of a city or town. If a family is challenged to find affordable housing in one city, they will likely experience the same challenge in any nearby city. To be frank, there just is not enough affordable housing. For every 100 units of extremely low-income housing needed in Arizona, only 30 units are actually available. Therefore, the problem is getting worse every year.

A family may also lack the resources to identify areas where there may be more affordable housing options, or to attempt to move to another city or town.

If someone passes a homeless person on the street, what is the best way to help them?

We are all brothers and sisters in the grand scheme of things. I have learned that few people are exempt from catastrophic challenges. I believe our highest purpose is to serve our fellow man. Therefore, treating people with dignity is my first answer. For example, a conversation may go like this: “Hi, my name is Ted. May I ask your name? Well, John, I have a care bag in my car and would be happy to give it to you. Would that be of help John? In the kit are snack bars, hygiene items, gel sanitizer, daily essentials, and phone numbers for professional help, including Family Promise.” I have learned that people asking for help need more help than short-term money. Providers are their best connection. They know how to connect people to the services they really need. That is my suggestion.

What is the best way to respond if a homeless person asks for money for rent or gas?

I would suggest you carry referral cards with you. We have them at Family Promise. If you will email me, I will be happy to send some to you. My email is: [email protected]. Please indicate the general area of need, i.e. shelter, domestic violence, suicide prevention, housing assistance, food, etc.

Can you describe to our readers how your work is making an impact battling this crisis?

Instead of building shelters, we build community. The key to our community is the volunteers at 52 host congregations — both Churches and Synagogues all over the Valley — who provide bedrooms and a hot “family-style” meal every night. They do it a week at a time, creating a feeling of family, then handing off to the next group of congregations.

The power of that network is beyond words. Our children heal from homelessness through the love of congregations. They stay healthier because they have balanced meals, shelter, and an engaged community. I always like to say that if you want to heal parents from homelessness, just heal their children. That is exactly what our congregations do. In 20 years of existence, we have rescued over 1,300 families from homelessness.

Our objective is to rescue families quickly before the devastating effects of homelessness create a downward spiral of poverty, reliance on shelters, accompanied by academic/health problems and ultimately foster care for the children. In our Emergency Shelter, we focus on resolving the family’s immediate crisis, followed by providing food, safe shelter, clothing, daycare, schools, employment, and social services. Within 30 days the family has generally stabilized, and a parent is employed. We continue to give encouragement and case management while they transition from homelessness to self-sufficiency within 60 days of arrival.

We are also the first homeless shelter in Arizona to provide an on-site pet sanctuary, allowing children going through the crisis of homelessness to keep their furry friend, an important point of stability for kids whose life is in turmoil.

At Family Promise, we know that the story does not end once the family graduates from emergency shelter into housing. To meet this need, we operate a Graduate Program focused on building a support community among our graduates under the guidance of our aftercare specialist. The program includes continued counseling and life-skills programs such as cash management. With frequent contact, newly independent families have a resource to help them navigate the bumps in the road to self-sufficiency, as well as celebrate their successes and achievements.

How has the COVID-19 pandemic affected the homeless crisis, and the homeless community? Also how has it affected your ability to help people?

Homeless families are more at-risk during crises and pandemics than other populations as housing instability limits access to hygiene. Families facing homelessness are not always able to secure basic needs such as cleaning products and sanitizers. Additionally, the stress of housing instability and lack of access to nutrition and wellness make families more susceptible to disease. The coronavirus pandemic has caused millions to lose their jobs, which puts them at higher risk for housing insecurity as well.

Before the coronavirus pandemic, we relied on a network of volunteer churches and synagogues to shelter and feed the families we serve while assisted these families on their journey back to self-sufficiency. As mentioned earlier, we have had to suspend our community-based model, to protect our volunteers and families from a potential spread of the virus.

Can you share something about your work that makes you most proud? Is there a particular story or incident that you found most uplifting?

When I first became the Executive Director of Family Promise of Greater Phoenix nearly 10 years ago, I was asked by the only other staff member how I defined a family. I knew how I felt, but felt it was important to reach out to the national office to understand their position. When I called the national office the next day, the CEO, Claas Ehlers, answered the phone. His answer inspires me to this day, as it is the true heart of Family Promise… “We define a family as who the children see as their parent(s), who also have legal custody.” I have learned that this is the heart of Family Promise, welcoming all families, regardless of composition, to love them back to health and self-sufficiency.

Without sharing real names, can you share a story with our readers about a particular individual who was impacted or helped by your work?

At Family Promise it is often heard: ‘this is our first time being in this situation.’ If the family is lucky, they have friends and family that can help them out until they can get back on their feet.

Berger and Elida, their two children, and their two dogs, did not have anyone to turn to when they were evicted from their home. They went on the internet and looked up shelters that also take pets and found Family Promise. The two dogs were certified therapy pets for Elida, who relied on them to help her with PTSD. Words could not describe how grateful this family was for being able to keep the entire family intact.

Berger is extremely outgoing and introduced his family to everyone they met at the shelter. The two kids Jonathon (13) and Hope (11) quickly bonded with Snowball, Family Promise’s therapy cat. Elida made sure that the children maintained their school attendance, as Jonathon and Hope were excelling academically and in their extracurricular activities of band and theater. Berger began looking for employment immediately.

Berger soon had the opportunity to apply for and secure a job with Burns Pest Control, because of the company’s connection with Family Promise. Berger had to pass the state certification test. He failed the first two attempts and had one remaining opportunity. Berger’s trainer spent extra time reviewing the information with him and on his third attempt, Berger passed with flying colors! This meant Berger could have his own route and was well on his way to making a very sustainable living.

A little-known fact about Berger is that he is an honorably discharged veteran. Berger did not share his veteran status with people, because he felt there were many veterans in greater need of assistance. But because Berger was a veteran, he and his family qualified for rapid re-housing through Supportive Services for Veteran Families.

Sixty-three days after they came into the program, Berger, Elida, Jonathon, Hope, and their two dogs moved into their own apartment. There is no doubt that the family would be able to sustain themselves and continue to thrive.

Can you share three things that the community and society can do to help you address the root of this crisis? Can you give some examples?

Through individual state policies, require multi-family housing developers to provide 5% of their units for low income families
Begin addressing the root causes of the breakup of the family unit.
Embrace the role public schools play as collaborative partners in helping families in need. They are the true front-line workers with families at-risk of homelessness.

If you had the power to influence legislation, which three laws would you like to see introduced that might help you in your work?

Family reunification incentives, rewarding families that stay together.
Redefine homelessness for families, nationally, to include families who are doubled up (H.R. 2001)
Federal legislation to incentivize the development of affordable housing across the United States.

I know that this is not easy work. What keeps you going?

What keeps me going is my faith in God and the calling to do His work. He has blessed me beyond measure. It is the least I can do to dedicate my life to serving those less fortunate in the world in gratitude for the blessings He has generously given me.

Do you have hope that one day this great social challenge can be solved completely?

I trust in God’s timing, mercy, and grace. Yes, it will be solved, but not likely on our timing. Our only value is in looking out for our fellow man with the characteristics He calls us to exhibit: love, joy, peace, forbearance, kindness, goodness, faithfulness, gentleness, and self-control.

What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.

Human struggle is hard.

Mike was covered in tattoos and crying as he entered the Family Promise shelter behind his wife and two children. It startled me, so I asked what was going on. He said they were tears of joy, as it was the first time he had been allowed to be in shelter with his family. Most shelters separate the women and kids from the men, but not Family Promise.

You will take it home with you.

Exiting families who choose to fight or use drugs while in the Family Promise program is incredibly painful. The children do not understand, and their fear is totally honest. It is very difficult to get out of your mind. Unfortunately, it is a part of this work.

Everyone is fighting a mighty battle.

Mike, mentioned above, was an amazing husband and father. Within weeks he had three jobs, savings in place, and was headed toward self-sufficiency. Then, one day, he came in drunk. I have never been able to get that picture out of my mind. It was out-of-character for Mike. He was so kind, hard-working, loving to his family. It just broke my heart. The next day, as I spoke with Mike about his choices, I realized that he had been told all his life that he would amount to nothing. This success was just too much to overcome his own self-image. Years later, I encountered Mike on the streets. He had lost his family, was poisoned in alcohol, and lost forever. My heart still breaks.

Walk beside them. It is the only way.

It was job interview time for one of our dads. He had no nice clothing, but the interview was within the hour. He was dressed for failure. I always have a set of nicer clothes in the office, just in case I have an unexpected meeting or interview with the media. That day, I realized the real purpose of those clothes. He was exactly my size. It changed him, inside and out. I drove him to the interview. I remember him walking to the interview office door, from my car, like a proud father. The joy was pure, and I knew all was right at that moment. Yes, he got the job.

The poor can teach you faith

I was air-lifted out of a canyon 8 years ago. It was quite a journey of pain, uncertainty, and fear. After returning to work, a client in our office came up to give me a hug and said, “You know the Lord had a purpose for you in that Canyon.” She was right. I just did not realize his messenger would also be a client.

You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I would talk about embracing the beauty of our brothers and sisters to the south, and how together we could change the world.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Zig Ziglar: “You can get everything you want out of life, if you will just help enough other people get what they want out of life.” I started learning this principle in sales training, but later recognized the life principle in it, which has changed everything.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

Mike Pence — His faith.

How can our readers follow you online?

You can find me on Facebook and LinkedIn:

https://www.facebook.com/ted.taylor.3133/

https://www.linkedin.com/in/ted-taylor-a9991a12/

Visit our website at FamilyPromiseAZ.org or follow us on social media on Facebook, Instagram, and Twitter.

This was very meaningful, thank you so much!

Heroes Of The Homeless Crisis: How Ted Taylor of Family Promise Assists Homeless Families to Return was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Len Summa of Data Age Business Systems: Five Things You Need to do to Build a Trusted and Valued…

Len Summa of Data Age Business Systems: Five Things You Need to do to Build a Trusted and Valued Brand

Hire the right people that fit your brand vision. PEOPLE POWER is very important because most companies are in the people business.

I had the pleasure of interviewing Len Summa. Len Summa joined the Data Age Business Systems, Inc. team in 2012 and currently serves as Chief Executive Officer (CEO). Before becoming Data Age Business Systems’ CEO, Len was Chief Operations Officer (COO) for four years. He has 27 years of experience in executive software solution sales and operational management for both early stage and well-established firms. Prior to his Data Age service, he was the General Manager of global sales and operations at Persystent Software, an industry-leading enterprise recovery software. Len has also served as the Director of North American SMB sales and operations at Learn.com, the preeminent software firm in the learning management space. He has a vast business and entrepreneurial background and was the co-founder of Lou Ferrigno/Fitness Showrooms, a highly successful retail and wholesale chain located throughout the Northeastern United States.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

I started my path as an athlete who went pretty far in his college career. Once my athletic dream came to a stop, I became an entrepreneur and opened up my own successful business. As a business owner, I was forced to invest in technology and became fascinated with what it can do and how it quickly became my most trusted employee. As the times changed, I saw the power technology was delivering not only to the world but to businesses. I sold my businesses and decided to jump into the technology space full time. I was fortunate to connect with some very successful software application companies over my career, which spanned several different markets.

Can you share a story about the funniest marketing mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Early on in my technology career, I had the chance to go to my first trade show (Comdex). Mind you, this show was being held in San Francisco in the heart of the hi-tech boom. I am working the floor as a very junior Inside Sales Director and a prospective client walked up to me and asked me about my value proposition. There weren’t any smart phones at the time to Google value proposition and I literally did not know what he was asking, even though in my entrepreneurial life I would deliver a value proposition 50 times a day. I decided to go for it and wing it…and that did not go well at all. My lesson learned was to be prepared and never be afraid to ask a question. When you are honest, how can the question be wrong to ask?

What do you think makes your company stand out? Can you share a story?

To start, Data Age Business Systems has been leading the way in our space since 1988. Data Age has consistently evolved as a business and how we approach business over the years. The changing landscapes is something our company embraces and actually drives in our industry. Products that evolve are a given, but the one constant with Data Age is our people and their true commitment to world-class customer service. We employ a customer centric model and we personalize every interaction with our customers and prospective customers.

Are you working on any exciting new projects now? How do you think that will help people?

We are always working on new projects for inside and outside our industry, for our customers, and our staff. Security and accessibility are two very important things for our customers and we will be able to satisfy both in a one stop shop. Also, expanding on our easy-to-use marketing and customer communication tools will help our customers modernize their businesses.

Okay let’s now jump to the core part of our interview. In a nutshell, how would you define the difference between brand marketing (branding) and product marketing (advertising)? Can you explain?

Brand marketing is our core focus and is why we have led the way for over 30 years in our space. A brand is a trusted result that your customers come to expect every time they use your products, engage with your service teams, and work with anyone associated with your company. This would also include selected partners. The brand for us is our people — how they are trained, how they are hired, and how they deliver the consistency that our customers need. Piggybacking off this customer centric model that we live by, our advertising is mostly content marketing. We want to get our products visibility, but we do it within the context of educational deliverables. Everyone is searching these days. SEO, if done right, will get people to your doorstep. How we get them in and part of our family is by truly educating them with high quality content. Our one-stop shop approach is providing ubiquity for us in the market place as the go-to vendor for products and education.

Can you explain to our readers why it is important to invest resources and energy into building a brand, in addition to the general marketing and advertising efforts?

In today’s business climate, no matter how large or small your organization is, marketing is what I call an important hat that is needed to wear and focus on. Like I stated, everyone is searching and getting themselves educated in their own way before they even engage your sales team. For the most part, most vendors or businesses have similar products and services, so how you differentiate yourself in the marketplace is the real secret sauce. I also feel that you build this from the inside out. Your people, your culture, and your commitment to the customers has to be embedded into every fiber of your business. Your marketing team should have two customers…your external clients and your internal staff. I can’t see any successful business flourishing in today’s markets where marketing is not fully embraced in every area of the business.

Can you share 5 strategies that a company should be doing to build a trusted and believable brand? Please tell us a story or example for each.

Hire the right people that fit your brand vision. PEOPLE POWER is very important because most companies are in the people business.
Commitment to training your people to ensure they deliver to the brand promise every time. Make training a basic step in your day-to-day process and never settle for a good performance as we know good is the enemy of great.
Practice, encourage, and demand consistent and clear communications. Internal communications as well as open and honest communications with your customers is key.
Have an open door policy of bi-directional communications with your customers. They use your products and work with your people. They will tell you what is right and where improvements are needed. I feel for us this has been the key to staying at the top of the industry for 30 years.
DON’T FALL VICTIM TO THE FOLLOWING SEVEN DEADLY WORDS AND PRACTICES…WE HAVE ALWAYS DONE IT THAT WAY. This could be both a brand and company killer.

In your opinion, what is an example of a company that has done a fantastic job building a believable and beloved brand. What specifically impresses you? What can one do to replicate that?

I am a very big fan of Geico and Southwest Airlines. What impresses me is their ability to market their products in a manner that makes you look forward to seeing their next market piece. I don’t know their financials, but I can say this — not many people stray away from watching, reading, or hearing what they have to say. They get a real thumbs up regarding the outcome to their deliverables. They are constantly setting the bar high with new and fresh takes. Geico has actually become an entertainment brand and is very impressive. How do you replicate this? Listen to what your customers are saying and track what is working and what is not. Take a chance and go past your comfort zone.

What role does social media play in your branding efforts?

The role that social media plays is a top priority for us and it should be a top priority for a business. The statistics centering around social media are staggering and they are only growing. I would go as far to say that even very small companies need to invest in adding a resource to this department. Social media will allow you to deliver on every front. You can advertise products, drive quality educational content, and share your company values through your people. We get the most likes and engagement when we deliver the feel good stories of our team and bring our office to our customers via our videos featuring our team. Social media has garnered us many business opportunities that we would never engage with through the standard marketing outlets. Social media is a very cost effective way to secure customer/prospect engagement.

What advice would you give to other marketers or business leaders to thrive and avoid burnout?

I am not a burnout victim, but I came very close. You have to remember why you are doing what you do. For me, my family is why I do what I do. It can become very gripping when you are in the game and driven to win. Taking a step back is tough, but it can provide great clarity for yourself and can be good for your business efforts. Don’t forget yourself in all of this. Know that it is okay to work to live and not live to work.

I would be the influencer on real communication. Healthy debate with no blame would be the goal. Dialogue on how to work together better, connect together better and respect one another no matter what the circumstances may be. So many people have great ideas and thoughts. Many are afraid to speak their minds. At one point in my career, I was that person. Seeing or hearing someone like myself who used to be a really quiet introvert be able to achieve goals and dreams could inspire those people who feel out of place or inspire them to speak up.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

You will never hit a homerun if you don’t swing the bat. This quote got me out of my bed one spring morning as my soon-to-be business partner rang my doorbell to go get our business license to open up a startup in a Long Island flea market. I almost did not answer that doorbell. Where would I be if I did not ring him in? It would have been so easy to have gone right back to bed and figured it all out another day.

New England Patriot Head Coach Bill Belichik.

How can our readers follow you on social media?

I am very active on Facebook, LinkedIn, Instagram and Data Age Business Systems YouTube Channel.

Len Summa of Data Age Business Systems: Five Things You Need to do to Build a Trusted and Valued… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Arnaldo de Lisio of Catalyst Advisors: Rising Through Resilience; Five Things You Can Do To Become…

Arnaldo de Lisio of Catalyst Advisors: Rising Through Resilience; Five Things You Can Do To Become More Resilient

When my hair loss was only partial, it caused some insecurity about my look, but when I realized all of my hair was gone, I felt wonderful. I thought, “I’ve won the battle with this disease.” Today I’m very comfortable with my look. I’m no longer embarrassed. I think I felt a great sense of healing the minute I became completely bald. It gave me an incredible strength.

As a part of our series about “How Diversity Can Increase a Company’s Bottom Line”, I had the pleasure of interviewing Arnaldo de Lisio.

Arnaldo De Lisio is a partner at Catalyst Advisors, a recognized executive recruiting firm specialized in the life sciences sector. He is based in the firm’s London office. Prior to joining Catalyst Advisors, Arnaldo was a managing partner of a global life sciences recruiting firm headquartered in the United Kingdom, where he conducted board, CEO, and other C-level recruitment engagements for clients in Europe and North America. As a managing partner, he was part of the executive team that developed the firm’s strategy and led its growth. Arnaldo has deep experience working with companies in highly innovative areas of medicine, including immuno-oncology, oncology, and rare diseases. Earlier, Arnaldo was a start-up entrepreneur in Italy and a management consultant at Simon-Kucher & Partners in Germany, where he advised biopharma and pharmaceutical companies on pricing and reimbursement strategies. He holds a Global Executive M.B.A. from the Hult International Business School and a Master’s degree in Business Administration from the University of Molise in Italy.

The development of resilience requires challenge. It’s not typical to see setbacks as gains, but when put in the perspective of increasing the ability to bounce back from adversity even stronger than before, it fosters an appreciation for that mindset. It’s the philosophy embraced by Catalyst Advisors partner Arnaldo De Lisio, and he believes it’s what has fueled his success as an entrepreneur and his overall growth as an individual.

Thank you so much for doing this with us! Our readers would love to “get to know you” a bit more. Can you share your “backstory” with us?

I’m Italian, from Campobasso, a small city in Southern Italy. I’ve been living in the UK for 15 years. I am a Partner at Catalyst Advisors, an executive recruitment firm entirely focused on the biotech and pharmaceutical sectors. Our firm is made up of top performers in our sector. We value collaboration, integrity, quality, and continuous development.

Outside of work, family, sports, and the outdoors are my passions. I live a frugal, family-centered life, together with my wife Taranjeet and our daughters, Jasmine and Sofia. They, along with extended family and friends, are what matter the most to me.

Sports and spirituality are at the core of my well-being; I was raised Roman-Catholic and found in my wife, who is Sikh, a life partner who shares with me the belief that our daughters can be raised to appreciate and value the teachings of both religions.

What are the top three factors you would attribute to your success?

Growth mindset. Genuine desire to build relationships. Openness to opportunities. I’ve always felt that when an opportunity has come my way, I’ve taken it. I’ve taken the risk, taken the gamble. For example, as a student I had multiple opportunities to study abroad, and I jumped at every chance. I lived and studied abroad in Germany and the United States. My focus has always been building relationships, no matter where I am or what the circumstances. On one occasion as a young adult, I had a car accident and needed money to repay the damage, and the chance came about for me to earn some money by going and picking apples near the Italian Dolomite mountains. It ended up being more than just a way to earn money, it became one of the most rewarding experiences of my life. I made lifelong friends and enjoyed nature.

What makes your company stand out from the crowd?

The laser sharp focus on the quality of our work. Our relentless execution and long-term relationship-building attitudes are also key. The extra care we take with the business executives we engage with and the honest advice we share are the things that separate us from the competition.

How has your company continued to thrive in the face of rapid change and disruption in your industry?

We play to our strengths, focusing on what we do best — being honest and competent advisors to our clients. To enable transformational recruitment for organizations, in a changing landscape, requires going the extra mile, to create comfort for the clients making decisions. Right now, companies are tasked with recruiting top executives without having met them face-to-face. It’s a critical challenge, a paradigm shift. We’re bringing our ability to orchestrate the process. We are using our life sciences sector knowledge and the deep relationships that we’ve cultivated with individuals to help companies pivot their traditional recruiting practices to fit the new norm. We already go above and beyond most firms, as a matter of course, making sure no stone is left unturned in the process. This gives us an ability to provide added assurance about a potential candidate before making the recommendation. And our work doesn’t stop at signing the deal; embarking on the new course, transitioning…our work continues, to ensure that the incomer fits well for the client and the organization benefits. That’s our commitment.

According to a recent KPMG study, resilience is the underlying trait of most successful businesses. How would you define “resilience?”

The surface definition is the ability to bounce back from any setback. It can be a small or a major one. Going deeper I would say it’s the ability to see setbacks in context over the long term and understand that they make you stronger.

When you think of tenacity and endurance, what person comes to mind? (Can you explain why you chose that person?)

A major source of inspiration for me is professional tennis player, Rafael Nadal. Not only is he one of the greatest tennis champions, but he is also a great example of tenacity and endurance, coming back from major injuries that might have ended most careers — and not just coming back, but coming back more flexible, stronger, and better overall, with a different game, a new strategy and an entirely fresh outlook to address the changing game.

Was there ever a time that someone told you was impossible, but you did it anyway? (Can you share the story with us?)

A few years ago, I was a director in a firm and had two young daughters, and my wife also had a full-time job, yet I felt the strong pull to do an executive MBA program. A full two-year program. With so much on our plate, my wife was against it, and many said that it would be impossible. But I knew it was achievable, so I did it. It started an incredible new chapter of my life and career; I felt stronger afterwards. Through the interaction and teamwork with bright classmates, I learned so much about leadership, emotional intelligence and so many other valuable lessons including how my resilience is key to my success.

Did you have a time in your life where you had one of your greatest setbacks, but you bounced back from it stronger than ever? (Can you share that story with us?)

In 2009, my wife and I suffered the loss of our first child, a boy, who was born prematurely while we were in Italy during the Christmas holiday. It was the hardest thing I’ve ever endured, not only because of my personal suffering, but because I was the closest to see my wife’s pain. We had the support of family, we had our respective faiths and decided to spend three weeks in India (where she is from) afterwards and had an incredibly spiritual experience.

Within a few months of losing our son, my alopecia areata, which I have had since childhood, went to alopecia universalis, and I lost all of my hair.

When my hair loss was only partial, it caused some insecurity about my look, but when I realized all of my hair was gone, I felt wonderful. I thought, “I’ve won the battle with this disease.” Today I’m very comfortable with my look. I’m no longer embarrassed. I think I felt a great sense of healing the minute I became completely bald. It gave me an incredible strength.

Did you have any experiences growing up that have contributed to building your resiliency? (Can you share a story?)

Alopecia certainly gave me the experiences and coping mechanisms that have helped me become who I am today. I remember just crying in front of the mirror as a child and telling myself, “One day, it will get better.” It made me who I am today and has been a driver in my resilience. Being uncomfortable with your looks moves you to take different strategies. For me, it made me more extroverted, pointed me towards music and sports. I played table tennis competitively beginning at about 12 years old. Sports was an incredible source of learning. It teaches you the importance of deliberate practice and the fun of enjoying practice and seeking improvement, not perfection. It also teaches you the value of competition but that it’s not always about winning. I was privileged to have these experiences and extremely supportive parents, and a large, loving family. I had a wonderful childhood. There were personal hardships, but I was privileged in many ways.

What strategies do you use to strengthen your resilience? (Resilience is like a muscle that can be strengthened. Please share a story or an example for each)

I have a morning ritual. For me it’s important to start the day right, very early, before my family wakes up. Having two hours of peace where I can pray, meditate, do muscular awakening and stretching, and exercise. Having that non-negotiable appointment with myself determines the rest of the day and I feel like I’ve already taken some important steps to tackle the day’s climb. I’ve also learned to trust and respect myself. I’ve had coaches and mentors throughout the years provide consistent feedback that I’m hard on myself. I believe that it helps for a while, but now I believe loving myself more, understanding myself, and allowing myself to start over if I make a mistake and knowing I can have a better day tomorrow is important. The other thing I’ve learned about resilience is that having a supportive partner by your side can be so helpful. When pressures are intense from outside, having someone that I can talk to immediately makes me feel better.

Because being physically active is core to who I am, training for triathlons has been a great discovery as well and an illustration of adaptation. If your muscles are sore from one pursuit, you can go to another, while still moving forward with your practice and progress, and then go back. Running one day, swimming the next.

How can leaders create a more resilient workforce?

In my field, in my own team, I start by ensuring that I am resilient myself, that I’ve done my homework, know my purpose and see clearly where I’m headed. Another commitment has been to find talented people who have got the right set of behaviors, including eagerness to grow and develop. If they are open to mentorship, I think we can build a solid organization together. My commitment to those who work with me, if they trust me as a mentor, is to challenge them to figure out their role and purpose in their own career path. The goal is to help them be well grounded, not only in business but across all dimensions so they can be strong performers, strong executors, and bring a greater level of energy that results in increased resiliency.

Extensive research suggests that people who have a clear purpose in their lives are more likely to persevere during difficult times. What are your goals?

I feel like a mountaineer that has climbed 4,000-meter peaks, and now I’m looking at 8,000 meters ones. There’s more to achieve. My goals were to succeed as an entrepreneur and achieve security for my family, but I also have a desire to continuously develop to build something that doesn’t exist yet and make a contribution to the society. To make sure our firm operates at the highest levels in executive recruitment within life sciences, my goal is to attract outstanding leaders to our clients’ organizations. The same goes for our team, I want to develop leaders that can be impactful. It’s important to attract peers who challenge us. That’s how we’ll grow. Not just building for the sake of scale, but to increase quality and raise the game.

What is your favorite quote or personal philosophy that relates to the concept of resilience?

I grew up Roman Catholic, specifically influenced by the Franciscan order and the values of that community, which include a focus on humility. There is one song with a verse that says, “Every simple man carries within himself a dream; with love and humility, he will be able to build it.” Every time I’ve felt low, at rock bottom — I’ve remembered this verse, started to sing the first two lines of this song and immediately regained my strength. Nothing could bring me down.

Thank you so much, that was very interesting! How can our readers get in touch with you?

You can learn more about me at catalystadvisorslp.com, or connect with me on LinkedIn.

Arnaldo de Lisio of Catalyst Advisors: Rising Through Resilience; Five Things You Can Do To Become… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Author Monica Eaton-Cardone: The Future of Retail Over The Next Five Years

Chargeback issuances are going to increase. Unfortunately, card-not-present transactions are always at a higher risk for chargebacks. Thus, expanding the use of card-not-present options like online ordering will result in more chargeback filings. This could be especially troubling for traditionally brick-and-mortar brands, who have limited experience with chargebacks.

As part of our series about the future of retail, I had the pleasure of interviewing Monica Eaton-Cardone.

As an acclaimed entrepreneur, speaker, and author, Monica Eaton-Cardone is widely recognized as a thought leader in the FinTech industry and a champion of women in technology. She established her entrepreneurial credentials upon selling her first business at the age of 19. When a subsequent eCommerce venture was plagued by revenue-leeching chargebacks and fraud, Eaton-Cardone rose to the challenge by developing a robust solution that combined human insight and Agile technology. Today, her innovations are used by thousands of companies worldwide, cementing her reputation as one of the payment industry’s foremost experts in risk management, chargeback mitigation, and fraud prevention. Monica Eaton-Cardone is honored to be the recipient of various industry awards. Her own expertise, as well as the services provided by her companies, have been recognized as outstanding by her peers and other industry leaders. Visit www.monicaec.com.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

Of course, thanks for having me!

It’s an interesting story, because when I first started out, I never intended to build a career in the payments industry. I was formerly an eCommerce merchant. While the business did well at first, we eventually started to see more and more trouble with chargebacks. Our chargeback issuances were going up month after month, and we were in danger of breaching the chargeback thresholds established by Visa and Mastercard.

I looked everywhere for a solution, spending tons of money and time in the process, but no solution provider offered what I really needed, which was to simply make these chargebacks go away. Eventually, I said: “You know what? I’ll find an answer and solve this problem myself.” I learned everything there was to know about chargebacks and payments and developed a strategy to stop them based on what I’d learned. Over time, we proved to be so successful that other merchants and banks started coming to us asking for help with their own problems! That was when I realized that this wasn’t an isolated issue; chargebacks were a problem for merchants everywhere.

I started Chargebacks911 in 2012 as a consulting operation, thinking it would be something I could do on the side. The demand for our services grew so rapidly, though, that Chargebacks911 became my main focus. Since 2012, we’ve expanded into an international brand with 350 employees in North America, Europe, and Asia.

Can you share the most interesting story that happened to you since you started your career?

I was starting out at my first job, which was as a warehouse assistant at an interior design company. I was young and inexperienced, and I definitely had a lot to learn, but I really wanted to prove myself.

When I applied for the job, I actually lied about my credentials, and said that I had a degree in design. I managed to keep up the façade for a few months, but the owner, a man named Blair Rigby, eventually found out. I was called to the office, and fully expected to be fired on the spot; instead, Blair explained to me that, while he didn’t appreciate that I lied, he did respect my work ethic, and let me stay on the job.

That was a real revelation for me. Not just about being straightforward and honest with people, but also that, your ability, skill, and work ethic will ultimately matter far more than any paper qualification.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson or takeaway you learned from that?

Strange as it sounds, the lesson might be to never overlook maintaining your facilities. When we first started the company, we were operating out of a small office space in Clearwater. Our accountant was working through the weekend because she had some crucial tax work we needed to get done before Monday, and I stopped by the office to see if I could lend a hand.

Unfortunately, the air conditioner had gone out, and if you’ve ever experienced summer in Florida with no AC…it’s not fun. So, I walked into the office and was greeted by our accountant shouting, “Stop walking! Don’t move! Please stay where you are and do not come any further!” I was alarmed at first, but then I burst out laughing when I learned that she had stripped down to her underwear to try and deal with the heat! We still laugh about this even now.

Are you working on any new exciting projects now? How do you think that might help people?

We’re always working to expand on what we do now at Chargebacks911. The eCommerce space is fast-moving. Industry regulations, practices, technologies, and sales channels can change quickly, and we need to be able to respond fast.

Most recently, in response to the COVID-19 crisis, we moved to make the client onboarding process much easier and faster. We’re also working to streamline our client portal. We have a few other projects underway that I can’t really discuss much at the moment, but we’re very excited about them and expect that they’ll be a real sea change in how the industry manages disputes.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

A lot of people have talked about “work-life balance” in recent years. Personally, I think it’s less important to have a balance, and instead, to have a harmony between what you love and what you spend your time doing.

It’s easy to simply recommend that people find a job doing what they love. The reality, though, is that even in jobs we enjoy, we spend a lot of time doing things we don’t want to do, and that’s where the burn out can start to build. So, instead of saying “okay, I’ll push through the day, then I’m immediately checked out as soon as 5 o’clock hits,” I think it’s better to find a way of making your work life mesh with your personal life.

Emphasize the things that fuel your passion for your work, while also incorporating your personal passions into your office life.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

My first boss, Blair Rigby, played an important role. He taught me how important it was to let people learn from their mistakes, rather than punish them.

I was a freshman in college at the time, and I made a lot of mistakes on the job. If Blair hadn’t been so understanding, if he’d responded to those mistakes by chastising or firing me, it probably would have impressed on me the idea that I should not take so many chances in the future. Instead, he allowed his employees to use their mistakes as learning opportunities.

I’ve tried to foster that same approach in the culture of Chargebacks911. It’s not the end of the world if something doesn’t work out; we learn what went wrong, then adjust and move on, resolved to do better next time. This ultimately encourages innovation and creative problem solving.

How have you used your success to bring goodness to the world?

We try to use Chargebacks911’s success as an opportunity to make a meaningful impact, especially in our local community. First, we’ve organized and funded the ‘Paid for Grades’ program since 2013, which awards cash prizes to participating students as a reward for their academic performance. The cash is an incentive that attracts students to the program, but over the course of the semester, most discover that improving their grades is a reward in itself. We’ve managed to help hundreds of students in Tampa Bay improve their school performance, while also helping them discover aptitudes and abilities they didn’t know they had, gaining confidence in the process.

In addition, we also have our ‘Take Charge for Charity’ program, which is our own weekly charity challenge. We make a donation every week to a different organization; typically, it’s a group helping our neighbors in Tampa Bay who are most in-need. Lately, we’ve been making donations to support COVID-19 relief efforts.

This is a key component of what we do at Chargebacks911. While I love helping merchants protect and grow their businesses, I see our efforts like Paid for Grades and Take Charge for Charity as the true end product of what we do. I really believe that we should judge every business based on how it improves the world, and I want Chargebacks911 to be a great name in that regard.

Ok super. Now let’s jump to the main question of our interview. Can you share 5 examples of how retail companies will be adjusting over the next five years to the new ways that consumers like to shop?

1. eCommerce is going to see a significant bump in sales. Already, eCommerce sales are up significantly since March. With millions of people stuck at home for months and unable to visit brick-and-mortar stores, those who hadn’t yet embraced online shopping are doing so now.

2. Hybrid shopping channels like in-store pickup, curbside pickup, and mobile checkout are gaining in popularity. People are trying to avoid unnecessary contact wherever possible. Not only do these options minimize contact, they’re also faster and more convenient, so it’s a no-brainer.

3. Chargeback issuances are going to increase. Unfortunately, card-not-present transactions are always at a higher risk for chargebacks. Thus, expanding the use of card-not-present options like online ordering will result in more chargeback filings. This could be especially troubling for traditionally brick-and-mortar brands, who have limited experience with chargebacks.

4. More emphasis on mobile wallets. Tools like Apple Pay and Samsung Pay appeal to that contactless sensibility in the same way as in-store pickup and mobile checkout. Plus, mobile payment apps typically have two-factor authentication built in; you have to unlock the device, then provide a secondary form of identification to authorize payment. This could prevent fraud and protect merchants from chargebacks.

5. More emphasis on in-store experience. As we saw with the reopening of Toys R Us in late 2019, they recognized that the old model of stocking stores with mound of products was not feasible anymore. Instead, they scaled back their product offerings, and emphasized creating a more fun, interactive store experience to draw customers. I think the retailers that thrive in the coming years will be the ones who go with that experiential commerce model, while leveraging technology to simplify the sales process.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I’ve always been a big advocate of getting more women involved in STEM (science, technology, engineering, and mathematics). There’s a substantial gender imbalance in these fields, particularly here in the US. As of 2019, women only occupied a little over a quarter of these jobs. That may change soon, as more than 50% of people under age 29 who hold a degree in a STEM field are women.

Women also have high turnover rates in these fields, though. Many who go into STEM will ultimately leave after a few years. I believe that the primary problem is that we don’t have the same networks in place to learn and promote ourselves that our male counterparts have.

It’s important for women in STEM fields to speak out on this issue and take a proactive stance to serve as a role model and a mentor for the next generation.

How can our readers follow you on social media?

You can follow me on Twitter (@Monica_Eaton), as well as on LinkedIn, and on my own personal blog: http://monicaec.com/. I contribute regular guest content to a number of sites including Forbes, PaymentsSource, and other outlets focused on payments, finance, and business leadership. Following me on social is a great way to keep tabs on everything I publish!

This was very inspiring. Thank you so much for joining us!

Thanks, it was great to speak with you today!

Author Monica Eaton-Cardone: The Future of Retail Over The Next Five Years was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Lauren Decker of The Co-Co: “5 Things We Can Each Do To Help Solve The Loneliness Epidemic”

Cultivating Curiosity: Be committed to constantly learning. We are dedicated not only to creating a collaborative co-working community but one that embraces co-learning with thought leadership events addressing pressing social justice issues, women in the workplace, entrepreneurship, wellness and creativity. In our commitment to co-learning, we are celebrating each stage in the journey of life and career and acknowledging that we all have something to learn from one another and the world around us.

I had the pleasure of interviewing Lauren Decker a Co-Founder of The Co-Co. Prior to joining this start-up team, Lauren led marketing and communications initiatives in the for-profit and non-profit sectors. She is committed to connecting people and building momentum for mission-driven brands.

A graduate of Georgetown University, Lauren started her career in marketing roles at Atlantic Media Company, Time Inc., and Kraft Foods. After earning her MBA from Columbia Business School, Lauren transitioned to the philanthropic sector serving as Director of Strategic Partnerships at Cristo Rey in East Harlem and then Head of Community Investment for Barclays’ Americas region. Lauren joined the founding team of The Co-Co while building a new network local to NJ as an independent non-profit consultant. She serves as a Board Member for Summit Downtown Inc. and an Advisory Board member for EcoSpaces Education in Newark. She lives in Summit with her husband and two children.

I am a Co-Founder and CMO at The Co-Co, a women-focused co-working and co-learning community, gathering virtually and soon back at our physical location in the suburbs of NYC. It is our mission to support our members, wherever they are on the journey of life and career.

Throughout my career, I’ve worked to build momentum for mission-driven brands. When I moved to the suburbs from NYC, I went through many transitions in my life and career. Over four years time, I was a working mother to one child commuting to a full-time job in corporate philanthropy at Barclays. I was a stay at home mom to 2 young children. I was an independent non-profit consultant building a new network local to NJ, and then a Co-Founder in a women-led start-up. I knew my story was not unusual. The NYC suburbs are a hub of ambitious women who’ve made all sorts of zigs and zags in their lives and careers to build families and jobs that live up to their dreams for the future and for themselves.

I was inspired to launch The Co-Co to help others navigate the many transitions in balancing life and career. I wanted them to feel supported and encouraged on their own journey, so that they could pursue their ambitions and passions alongside other bright, brilliant, fun women who’ve got their back.

Can you share the most interesting story that happened to you since you started your career?

My step into entrepreneurship began with a meeting with my now Co-founders. At the time, my two children were in preschool. I was building a new network local to NJ as an aspiring independent consultant, and I was feeling pretty lonely working from my home office in my attic. I missed “showing up” somewhere and the creativity of being part of a team.

On January 18, 2018, a year (to the week!) before we opened the doors of our small business, The Co-Co, I wrote a thank you email to Christine Gilfillan, Co-Co Advisory Board Member and President of the MCJ Amelior Foundation. I thanked her for our conversation and an invitation to a “listening event” about the then-idea of a women’s-focused co-working space, writing “Thank you for the invitation to the event in Summit next week. I look forward to learning more about this idea, and I would be happy to be helpful as your efforts take shape. I see potential for this model for mothers of young children — as a professional space when “working from home” on occasion, as an alternative to renting an office, and an outlet for community and networking for women at all stages of motherhood and career.”

This chance meeting, one of many sometimes dispiriting ones in the early days of a new path, opened a door for a new chapter in my career. It also opened up the possibility of a business whose mission “to support members wherever they are in the journey of life and career” has served so many others as they looked to make changes big and small.

Can you share a story about the most humorous mistake you made when you were first starting? Can you tell us what lesson or takeaway you learned from that?

As I explored the possibility of launching The Co-Co with my Co-Founders, I viewed this work as one of my “projects” as an independent consultant. I had begun to arrange my personal life assuming the flexibility of a consultant, and I made some big mistakes. In the fall of 2018, The Co-Co went from a project to a start-up. Meanwhile, I had committed to being the President of the board for my children’s pre-school. I had also scaled back on childcare as I was anticipating working while I had both children in pre-school for the first time. I soon learned that launching a business was an all-in affair. Yes, I had more flexibility than the 9–5, but setting boundaries was on me. I wasn’t so great at that.

I was inspired to launch The Co-Co because I wanted to be a part of the movement to support women wherever they are on the journey of life and career. As I became an entrepreneur, I found it challenging to manage my own boundaries between work and family life. I struggled with this privately in the first six months in business, and then I realized the support I was seeking was IN The Co-Co community. I sought out the advice of a Co-Co member, friend, and Executive Coach, Deb Munies, who had similarly transitioned from corporate life to entrepreneurship and motherhood in the suburbs. Together, we launched a member-exclusive group called Suburban Parenthood: Balancing Work and Family. The response to this idea from members was immediate. The group has become one of our most engaged communities within The Co-Co, and one of my favorite parts of the business. and it has become a support for me and for our community one of our most engaged groups. I learned that if I am feeling something, I am not alone in it, and to cultivate support and support others, I needed to show my own vulnerability.

Are you working on any exciting new projects now? How do you think that will help people?

Yes, we are working toward launching a new virtual speaker series celebrating women’s leadership, especially given the challenges of recent months. Across the series, we will be learning from the life experience of interviewees, asking “What does extraordinary leadership look like? and “How do we take action to support an inclusive future?”

Can you share with our readers a bit why you are an authority about the topic of the Loneliness Epidemic?

In our first year in business, The Co-Co became the go-to place for women to take on transitions, opportunities, and new challenges with the encouragement of others who truly “saw them.” Transitions are not easy, and we wanted The Co-Co to be a place for support and inspiration — whether starting out as an entrepreneur after a corporate career, looking for a network of local working moms, or seeking to return to the workforce.

Technology has afforded us the opportunity to work in ways that were not possible even a decade ago. This has increased our ability to have flexibility in our careers, so we can build businesses and lives that live up to our dreams for our families and our selves. This shift in the way work is possible has downsides though — loneliness, isolation, lack of connections, and camaraderie. The work-from-home experience of recent months has shown these downsides on a larger scale.

Especially in the suburbs, where many women have sought flexibility through solopreneurship or work-from-home arrangements, there is a thirst for community, connection, and collaboration. People are more than the work they do in isolation. They want to feel like they are part of a team, that others are committed to their success, and that their work matters. At The Co-Co, we are here to celebrate the wins and to offer support on the hard days. We are showing up for our members, and they are showing up for each other. Through community, we are sustaining one another and growing momentum in whatever we are working on.

Ok, thank you for that. Let’s now jump to the main focus of our interview. According to this story in Forbes, loneliness is becoming an increasing health threat not just in the US , but across the world. Can you articulate for our readers 3 reasons why being lonely and isolated can harm one’s health?

The COVID quarantine experience shed light on the limits and isolation of working from home. Prior to this collective work-from-home experience, our members joined The Co-Co after trying it on their own from home. For many, fulfillment in work, and life, is gained not just from the work itself, but in the feeling of belonging from being a part of something. Dr. Vivek Murthy, a physician and former Surgeon General of the United States, identifies three dimensions of loneliness:

Intimate or emotional loneliness: the longing for a close confidant or intimate partner, someone with whom you share a deep mutual bond of affection and trust.
Relational or social loneliness: the yearning for quality friendships and social companionship and support, and
Collective loneliness: the hunger for a network or a community of people who share your sense of purpose and interests.

He purports that “these three dimensions together reflect the full range of high quality social connections that humans need in order to thrive. The lack of relationships in any of these dimensions can make us feel lonely.”

The Co-Co provides opportunities for both “social companionship” and “a community of people who share your sense of purpose.” The latter, a community with shared interests, is lacking among remote workers. At one time, work was inherently social. Working remotely diminishes the opportunities for connection, creativity, inspiration, camaraderie, and fun gained by bouncing ideas off colleagues, building real relationships in the workplace, and feeling a sense of belonging. Our members have shared that in the absence of these elements of work, they are less productive, more distracted, and less satisfied at home. They are craving not only meaningful work but also outlets for learning and fun that are not available when working from home alone. One member shared, “The space is comfortable, relaxed and professional, and I have met amazing women entrepreneurs and corporate leaders there who share a common desire to collaborate with and learn from peers.” The Co-Co buoys its members from loneliness by providing that network of people who share a sense of purpose.

On a broader societal level, in which way is loneliness harming our communities and society?

Loneliness is harming our communities and society when we fail to reach out to others and lose sight of the fact that we are all more alike than we are different. It is at the heart of our mission to welcome everyone, wherever they are on the journey of life and career, exactly who they are and how they are at this moment.

Since founding The Co-Co, we’ve brought people together to learn, engage in depthful conversations, and take action on pressing social issues. The women (and men!) in our community are focused not only on lifting up fellow members but also on serving their families and communities. The current pandemic reminds us that we are truly interconnected. Amanda Block, a Co-Co member and Founder of GRACE, a local food pantry, recently participated in a Co-Co virtual Social Impact Panel on “Hunger in the Time of the Pandemic. She reflected that “food insecurity can happen to any household in any community, all it takes is a divorce, a gap in employment, a large home repair, or a medical emergency… There is no shame in needing help.” By “showing up” in community and learning together, we can best understand the issues and the people experiencing great need at this particular point in their own journeys. We can realize our shared humanity as we take action to support others.

Many people are experiencing loneliness today for three reasons:

Connection: Remote work limits the opportunity for social connection. When I transitioned from corporate life to experimenting with independent consulting, I realized that I wanted to do mission-driven work, close to home, with flexibility, but I didn’t want to do it alone. I had learned that “showing up” somewhere and being a part of a team added meaning, relevance, purpose, and fun to my work. Our members, many of whom had been working on their own, have had similar experiences, and The Co-Co community is a breath of fresh air. One member reflected, “the primary reason I joined The Co-Co was to make friends where I live. Certainly there are so many other benefits, like co-working, business connection and learning, but… friendship was at the top of the list. Both because I saw a gap in my life for more in-person friend time here and because… friendship is a massively powerful and critical thread to both fulfillment and success however you define both.
Community: Remote work is isolating, removing individuals from a sense of community and purpose in their work. One of our members commented, “Before the Co-Co I didn’t realize I needed a community of amazing women, but it is what I missed most about having a corporate job — smart people to talk to, get to know, foster connection, and collaborate with.”
Learning and Fun: Working from home limits work to the work. As human beings, we are wired to learn together and laugh along the way. One member commented upon getting involved in The Co-Co, “I am super excited to be part of The Co-Co so that I can soar with like minds.”

Ok. it is not enough to talk about problems without offering possible solutions. In your experience, what are the 5 things each of us can do to help solve the Loneliness Epidemic. Please give a story or an example for each.

Taking action through service: Since launching, we have engaged with social impact leaders in conversations addressing educational inequity, social enterprise, women’s health and global philanthropy. In our first “virtual” social impact panel, we discussed hunger in the time of the pandemic. In response to our members’ interest in supporting the broader community, we leveraged our physical space as a “touchless” drop-site for supply drives and contributed to the statewide Pandemic Relief Fund. Even while our space has been closed in recent months, The Co-Co community has come together and taken action to support others. In service, we cannot feel lonely. In taking action, we feel comforted by our shared sense of purpose, empowered by our ability to help, and connected to others in our shared humanity.
Joining a Community of Like-Minded Souls: Our members feel a great sense of belonging at The Co-Co. They are seen, heard, and valued exactly as they are in this moment. Members’ openness to collaboration and interest in forging relationships in this supportive community has led to success in whatever they are working on — effectively growing businesses, cultivating networks, and starting new friendships.
Prioritizing Connection: In a WSJ article titled, “The Surprising Science Behind Friendship,” Lydia Denworth, a science journalist and author, shared her findings on the benefits of friendship for your well-being. She found that “friendship literally improves your body’s cardiovascular functioning, how your immune system works, how you sleep.” Her conclusion? “We need to make friendship a priority in our lives. I hope people will take this not as something else to add to their to-do list but as permission to go hang out with your friends.” Prioritizing connection is doing something good for your health. Our members find that “showing up” to be among friends new and old as part of The Co-Co community leaves them feeling a little lighter and a little less lonely.
Cultivating Curiosity: Be committed to constantly learning. We are dedicated not only to creating a collaborative co-working community but one that embraces co-learning with thought leadership events addressing pressing social justice issues, women in the workplace, entrepreneurship, wellness and creativity. In our commitment to co-learning, we are celebrating each stage in the journey of life and career and acknowledging that we all have something to learn from one another and the world around us.
Being ready to pivot: Don’t despair when things shift along the way. In recent months, we’ve taken on the uncertainty of re-imagining our business post-COVID together with our members, whose lives, jobs, businesses, childcare, and partnerships are shifting, adapting, pivoting, re-inventing, failing, despairing, celebrating, and getting right back up again. Through service, listening to one another, and building together, we will move from the current normal to a new one. No matter what our space looks like, our community will adapt, transition, grow, learn, evolve…along with every community near and far. Led by our mission to support and inspire our members wherever they are on the journey of life and career, we will do what’s needed in this moment… and what women always do — come together, take action, and create opportunity.

My 7-year old daughter recently wrote a reflection on her first grade year — nearly half of it from home. Her assignment was to write a page for each letter of the alphabet. For the letter D, she wrote, “D is for different. We all are different. We do different work. We like different things. We are different.” Her view of the world inspires me, and my hope is that this generation grows up expecting and advocating for diversity and equity.

At The Co-Co, we want everyone to feel welcome exactly who they are and how they are at this moment. We all remember times in our life when we felt lonely, unsupported, judged. We’ve seen the impact of bringing diverse groups together to acknowledge our interconnectedness, support one another, and take action to address social change.

We are blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

Tina Fey. I’ve been a fan at all stages of her career — from Saturday Night Live to 30 Rock and Bossypants…plus, she’s from the Philadelphia area, where I grew up. I shared this quote from Tina at the first gathering of our Suburban Parenthood group: “I think every working mom probably feels the same thing: You go through big chunks of time where you’re just thinking, ‘This is impossible — oh, this is impossible.’ And then you just keep going and keep going, and you sort of do the impossible.” Everyone in the group related to her reflections. We all felt less alone in our experience as working parents, validated by this woman whose authenticity, humor, and leadership we all admire.

Lauren Decker of The Co-Co: “5 Things We Can Each Do To Help Solve The Loneliness Epidemic” was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

April White of Trust Relations: “5 Things You Need To Know To Successfully Manage a Remote Team”

It’s tempting to feel that employees are not working if they aren’t in front of you, but give them the benefit of the doubt until they prove otherwise. This will ensure you get off on the right foot and pave the road for the team to find its productive footing.

As a part of our series about the five things you need to successfully manage a remote team, I had the pleasure of interviewing April White.

A seasoned communications specialist and writer with both B2B and B2C experience, April is as creative as she is strategic. With over 19 years of experience representing Fortune 100 companies and their executives at leading public relations agencies including Weber Shandwick, Edelman, Spong and Rubenstein Public Relations, she is skilled at developing integrated communications programs that convey strategic messaging, compelling narratives, intangible brand attributes and subtle points of differentiation.

April has experience not only with blue chip brands including MasterCard Worldwide, Sotheby’s International Realty, MetLife International, Sealed Air Corporation, and Dannon, but also with startups including NEXT Trucking, Softomotive, Suzy, Picnic Tax and Basis Vectors. The former award-winning journalist started her own company in 2013 and coined the term “Trust Relations” in 2018, which led to the creation of the boutique communications agency Trust Relations.

April received her B.A. in Journalism and Mass Communications from Iowa State University and continued studying integrated communications at Columbia University’s master’s program in Strategic Communications in New York City.

Thank you so much for doing this with us! Before we dig in, our readers would love to get to know you a bit better. What is your “backstory”?

I started out as a journalist, because I knew early on the one thing I wanted to do every day for the rest of my life was write. My first job out of college was as a reporter for The Des Moines Register in Iowa, where I grew up. But I quickly found out that if you do a good job as a journalist and report fairly on an issue, both sides of the story will dislike what you wrote — and possibly not like you. As a lifelong people pleaser, I realized within two years that I would be better off in public relations, where I could advocate for one side of a story.

I went to “the dark side” as my reporter colleagues called it, and was much happier in public relations. I made my way from Two Rivers Marketing in Des Moines to the New York City satellite office of Carmichael Lynch Spong (now Carmichael Lynch Relate), and later worked for Weber Shandwick, Edelman and Rubenstein PR in New York. My last job before I branched out on my own was as the Manager of PR & Communications at eMusic.

In 2014, I took the scary step I had dreamed of for many years and began freelancing. I moved to Los Angeles, where the cost of living was less daunting than New York City, and applied what I had learned outside the safety of a large agency or company. After years of finding my way as a solo practitioner, what began as “April White Communications” blossomed in early 2019 into a legitimate virtual agency, Trust Relations.

This coincided with me coining the term “Trust Relations,” which I believe is a more accurate reflection of what the practice is — and should be — today. I don’t believe public relations, in its traditional form, is relevant anymore. Spinning the story and staging stunts is a thing of the past. Today’s audiences are savvy, discerning and connected via countless platforms, and they quickly disregard anything that’s not based in truth and reality. You might be able to trick the public for a while, but it’s just a matter of time before the truth emerges, so it’s much better to get the core offering to be authentic and valuable, and then let that value resonate out in narrative form.

At Trust Relations, we specialize in helping brands show who they are, what they do, what core values they represent and how they make the world a better place. We dream up stories and creative activations as well as sponsorships and partnerships that not only embody and reinforce the brand’s identity, but also empower them to form meaningful connections with their target audiences.

Can you share the most interesting story that happened to you since you started your career?

I began my career as a reporter at The Des Moines Register and found myself covering a very intense story that made national news. A hospital CEO in Perry, Iowa left her 7-month-old daughter in her minivan one day, when she was distracted and running late for work. Temperatures were near 90 degrees that day and the baby died from overheating.

I had to interview her, her family and everyone she knew who would speak with me. Although exciting at moments, I found the entire process to be heartbreaking and torturous.

Covering this story made me acutely aware that, while I loved to write, being a reporter was not a great fit for someone as empathetic as me.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Most of my early mistakes were not funny. But when I first moved to New York City from Iowa and was working in the satellite office of Carmichael Lynch Spong (now Carmichael Lynch Relate), I was watching a lot of “What Not to Wear” on TLC in an attempt to figure out how fashionable New Yorkers dress. I knew I had to “dress the part” in front of clients as part of the job.

One day we had clients coming into the office and I pulled out all the stops (or so I thought) and put on a pink Ann Taylor Loft skirt and black top — with pantyhose. Apparently I had not learned from Stacy London, Clinton Kelly, Tim Gunn or Heidi Klum that pantyhose were “out.” One of my sweet colleagues, who was also originally from the Midwest, pulled me aside to let me know that I shouldn’t be wearing pantyhose and needed to take them off before the client arrived. I was dumbfounded. Then what would I put on my legs? “Nothing,” she said. “Just go with bare legs.”

What advice would you give to other CEOs or founders to help their employees to thrive and avoid burnout?

Play to employees’ strengths and work with them on developing a career path that matches their personal interests, as much as possible. Yes, this could lead them to discovering that they aren’t the best fit for your organization in the long run. Or it might mean that you will need to hire someone else for the job you originally had in mind for them to grow into someday. But it also ensures that they feel empowered to contribute in a way that best features their gifts and leans into their natural interests. It also leads to loyalty among employees who feel that you have their best interest in mind — in addition to the company’s, of course — and helps prevent burnout. When employees are doing what they really love, they can work long hours without even noticing. On the other hand, if you push them into trying to be well-rounded in a way that doesn’t truly interest them, they can burn out quickly even if they are only working 40 hours per week.

Ok, let’s jump to the core of our interview. Managing a team remotely can be very different than managing a team that is in front of you. Can you articulate for our readers what the five main challenges are regarding managing a remote team? Can you give a story or example for each?

The five main challenges of managing a remote team are:

Establishing a strong culture and sense of camaraderie
Managing scheduling conflicts when people work in multiple time zones and/or at different times of the day
Tracking employee performance and productivity
Motivating employees who are more externally than internally motivated
Addressing IT, technology or computer-related issues

Based on your experience, what can one do to address or redress each of those challenges?

Establishing a strong culture and sense of camaraderie

It’s more important than ever when managing a remote team to have a clear vision for the company’s culture and values. You can’t rely on an office setting or dress code to help convey the “vibe,” so it all has to be clearly defined in writing, communicated in multiple ways, and demonstrated consistently.

We have plenty of Slack banter, phone calls and video calls that help establish that sense of camaraderie and teamwork. We also hold biweekly all-agency meetings and biweekly brainstorms that everyone is encouraged to attend, which allows us all to interface and see one another even when we may not work on the same accounts. This gives everyone a way to unite and feel like they’re part of a bigger mission.

Managing scheduling conflicts when people work in multiple time zones and/or at different times of the day

It’s ideal to have at least four to six hours during the day where everyone is actively working. When you have a team that stretches from the East to the West Coast of the United States, that tends to be 9 am PT/12 pm ET to 3 pm PT/6 pm ET.

I also ensure all company-wide meetings are scheduled for the middle of that overlapping time, at noon PT/3 pm ET.

If everyone — or at least the management team — remains available to answer occasional emails and Slack messages outside of their “normal” work hours, that helps immensely to ensure everyone can get their work done on time — even the San Francisco-based night owls.

Tracking employee performance and productivity

There are great project management tools out there like Asana, Monday and Teamwork that help you quickly keep tabs on where projects stand and who has completed which task.

These tools work especially well for larger, slower moving projects with clearly defined tasks. They are less foolproof when it comes to ongoing work with many moving parts, urgent tasks that arise during the day and need to be handled quickly, the review of others’ work, proactive work that could be done without it being assigned, and responses to client emails (or the lack thereof).

I ask junior employees who are reporting to multiple managers to Slack their top priorities for the day each morning to a channel seen by all of their managers. This helps us all know what that employee is working on for the day and also provides a platform for any manager to chime in if we need to collectively discuss and agree upon reprioritizing his or her tasks.

I also ask junior and middle management employees to send a recap every Monday morning with the accomplishments of the prior week for each account and the top priorities for the week for each account, along with any proactive or creative ideas they may have for that client to keep things moving.

Motivating employees who are more externally than internally motivated

This is more difficult to address than the challenges outlined above. The truth is, employees who are primarily motivated by being around others or the fear of a scary manager looking over their shoulder might not be a great fit for a remote team.

The amount of micromanaging required via Slack, email or video calls to simulate that kind of in-person oversight is likely too burdensome and time consuming for managers — and possibly too irritating for employees — to actually be effective.

That said, I have heard of managers who hold two all-agency check-ins every day: one first thing in the morning and another in the middle of the day, during which employees report to them what they have been doing and invite them to ask questions. If this is effective in both motivating and keeping employees, (and managers have time to do this), I applaud them for trying this approach. I personally cannot imagine doing that and would rather find and attract self-motivated employees who are always looking to outperform and overdeliver without prodding.

Addressing IT, technology or computer-related issues

When an employee’s internet is down, their power is out, their computer is having issues, or their laptop is stolen while camping, it’s not always just a simple phone call or email to IT. They have to send screenshots back and forth, wait for remote IT help, or lose a morning (or possibly days) of productivity while they attempt to follow self-help tips on tech blogs.

If employees have hot spots they can use for backup internet service and a second computer (and possibly even a generator, if they are homeowners), that is ideal. Then they can ensure that even if things go sideways, technologically speaking, they can continue working during critical hours and be on important client calls — and wait for remote IT help or at least a break in the action to fix these issues.

Keeping an open line of communication and friendly dialogue going with employees via Slack, the phone, text and video calls is key. If you can provide real-time feedback when performance blips occur, it can help prevent minor performance issues from turning into unscalable mountains — or truly uncomfortable video conference calls. This also ensures that you have the rapport necessary to have those candid conversations in real time, when necessary, and can do so while sitting on the same side of the virtual table — just as Brene Brown recommends doing, in her book “Dare to Lead,” when you’re in the same room.

Can you specifically address how to give constructive feedback over email? How do you prevent the email from sounding too critical or harsh?

First and foremost, never write an email like that when you are upset or irritated. No matter how well you write, it will come through in your tone and the words will be stained with that sour energy even if you perfect them all and proof it 10 times. I know. I’ve done it.

Put yourself in the employee’s position and imagine how you would want to receive the feedback. If you can have empathy for him or her and maybe remember similar mistakes you made at that age, you’ll be more likely to show how much you truly care while simultaneously setting boundaries and/or explaining the blueprint of what’s expected of them. I have found that once I no longer feel frustrated with an employee, or as if I need him or her to behave or perform better to make my life easier, then I can more calmly and impersonally explain where there is a problem. Only then can I clearly outline, in a caring way, the discrepancy or incompatibility between what I know they want to achieve and their performance, or between the role they are in now and the title I know they want.

Can you share any suggestions for teams who are used to working together on location but are forced to work remotely due to the pandemic? Are there potential obstacles one should avoid with a team that is just getting used to working remotely?

Because we began as a virtual agency and have not had to make this transition, I am less qualified to answer this question. However, I would encourage teams who have been suddenly forced into a remote workforce to be patient with each other and lead with trust.

It’s tempting to feel that employees are not working if they aren’t in front of you, but give them the benefit of the doubt until they prove otherwise. This will ensure you get off on the right foot and pave the road for the team to find its productive footing.

What do you suggest can be done to create a healthy and empowering work culture with a team that is remote and not physically together?

To reinforce our agency’s values and culture, one of the things we do during our all-agency meeting is hold optional guided meditations at the end, for those who can (and want to) stay on.

We kick off the meeting by asking a fun personal question of an employee each time (e.g. What was your favorite band 10 years ago?), so everyone gets to know each other on a personal level a little better each time. Then I give a shout out to someone who has done an amazing job in the past two weeks and share any significant company news that provides an overview of what we have in process, as a company, and helps people feel “in the know” about the big picture.

The idea of Trust Relations, the term I coined and after which I named our agency, comes from the idea that a company’s stories should stem from its essence — not spin. In other words, a brand that is authentically doing interesting things and making the world a better place for its target audiences will emanate that truth outward in everything it does. This makes the storytelling organic and more powerful, and ensures the company has an impact on the world around it as well as loyal customers.

Within this idea is a greater truth: If we, as individuals, become what we want the external to reflect, then we can help imprint that reality on the world around us and attract likeminded people to us. This is how individuals can truly make a difference in their families, in their communities, in their companies, in their nations, and in the world.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Be the change that you wish to see in the world.” –Mahatma Gandhi

This quote is the underlying essence of Trust Relations, as public relations has relied on spell casting and tricking audiences into believing truths (or untruths) for far too long. As an intended replacement for public relations that I coined in 2018, Trust Relations is meant to embody the importance of this concept on a brand level. In other words, it means “brands must be the change they wish to see in the world.”

I fundamentally believe that if we don’t appreciate or endorse how someone, a community, an industry or a nation is functioning or behaving, our job is not to sit back and angrily complain. Our job is not to criticize, dehumanize, devalue or deface. Rather, our job is to change what we can: Ourselves or our circumstances. If this can extend to creating a company that attempts to fix what we see is wrong in the industry or world, fantastic. That’s what I’m trying to do with myself, and that’s also what I’m trying to do with Trust Relations.

Thank you for these great insights!

April White of Trust Relations: “5 Things You Need To Know To Successfully Manage a Remote Team” was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

John Lloyd of Koroyd: How You Can Achieve Success By Being ‘Hungry and Humble’

I am only interested in building long term success and do so through practicing being ‘Hungry and Humble’.

Hungry — always look for new business, show partners we are proactive and demonstrate that we can elevate their businesses together. Humble — do it with integrity, dignity and take a long term view on all situations.

It can be very difficult to behave like this, especially in the face of your financial constraints and no doubt highly charged emotions which are a part of every project when starting out. However, as your business or career progresses you will see the tangible benefits.

I actually sit down with every new employee on their first morning and discuss at length the nuances of being ‘Hungry and Humble’, and how we can use it to build a better business.

I had the pleasure of interviewing John Lloyd the Founder and Managing Director of Koroyd.

In 2008 John was leading the product development team at one of the world’s most successful motorcycle helmet and apparel groups when a new technology landed across his desk. John recognized that this technology, born from an aerospace research project, had the potential to vastly improve the performance of helmets and body protection in a wide variety of applications. Twelve years on, John and his team have pioneered game-changing, advanced protective solutions in a number of markets, putting a focus on products which reduce the risk of injury and severe damage.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

I am extremely fortunate to have grown up in a very entrepreneurial family, being exposed to international business from a young age. I was particularly close to my father who was a master businessman and skilled product developer. He had some very unique qualities which I was fortunate to benefit from, even if I did not realise it until later on in my career.

Despite being strong academically, I had very little interest in studying. The excitement and buzz of the business world all around me was overpowering and I focused all my energy and attention on carving out a career for myself under my father’s mentorship.

Amongst other interests, my family had a very strong motorcycle helmet business with global distribution channels. I worked in numerous roles within the family business, eventually finding my calling within the product development department. Whilst leading the product development team there we were approached by an aerospace engineer looking for a commercial outlet for an early stage technology which promised to revolutionise our helmets by offering a far greater level of protection through more efficient impact energy management.

Everything he claimed proved to be true and I quickly moved to co-develop it. Early iterations of our material offered a significant and even astonishing level of protection compared to existing and emerging materials.

Driven by a competitive spirit, I raced nationally in motorcycle and car racing from the age of 13 to 24 and was unfortunately exposed to the very grave consequences of accidents in those sports. Suddenly exposed to the benefits of this technology, I could see applications far beyond my family’s business and set out to find ways we could apply it. I had a strong desire to both deliver safer solutions for athletes (no doubt fuelled by my own personal losses during my years of racing) and to embark on progressing my own entrepreneurial journey.

The logical next step was to build a team and structure which would allow me to develop and fully commercialise our material, so I left our family business and started Koroyd.

Can you share the most interesting story that happened to you since you began your career?

What a question! The obvious answer is that we work with some of the leading engineers in the world to integrate our material in wide scope of segments. Each technical challenge normally has an innovative solution and the ingenuity and elegance of the solutions reached never cease to amaze me.

If I zoom out a little then I have had many adventures on my travels, including driving 4×4 buggies across the Utah dessert with a brand partner, cycling with the media in Park City, Utah and snowboarding with the product team in the Alps.

I couldn’t talk about all the fun times without a nod to the tougher times. During our initial growth phase our 36m2 office was too small for the 4 desks we had in there. Employees would come to work and have to climb into their desk, staying put for the most part as leaving their desk was a major operation. We’ve had staff working literally day and night on projects (some 46 hours straight) just to get the job done. The office didn’t smell it’s best and people were napping under their desks, but we achieved our targets — vowing never to get in that position again! All of these situations required a highly motivated team who believed in our core purpose, and of course, a good dose of humour.

Following these early days were the crucial heart-in-mouth moments, which really defined our company’s growth as we acquired our first major partners.

Which principles or philosophies have guided your life? Your career?

I believe established media and social media both generate content for consumption which set false expectations and behaviour and it is important to have some guiding principles which ultimately you can include in your corporate culture — even if it is not strictly ‘corporate’!

I am only interested in building long term success and do so through practicing being ‘Hungry and Humble’. Hungry — always look for new business, show partners we are proactive and demonstrate that we can elevate their businesses together. Humble — do it with integrity, dignity and take a long term view on all situations.

It can be very difficult to behave like this, especially in the face of your financial constraints and no doubt highly charged emotions which are a part of every project when starting out. However, as your business or career progresses you will see the tangible benefits.

I actually sit down with every new employee on their first morning and discuss at length the nuances of being ‘Hungry and Humble’, and how we can use it to build a better business.

Ok. Let’s now move to the main focus of our interview. Can you tell us about your “Big Idea That Might Change The World”?

Koroyd designs and engineers advanced impact protection for a diverse range of markets and products, from action sports equipment to industrial protection. As pioneers in protective solutions Koroyd’s core purpose is to reduce the risk of injury and severe damage.

Rather than innovating to compete, Koroyd is innovating to change the rules of the game and have been commended through the receipt of over 90 awards and distinctions and currently have 37 granted patents, 8 pending applications and 12 patent families across the world.

The journey to create a revolutionary energy absorber began in 2010. As a result of an aerospace safety research project, cylindrical seat tube structures were found to absorb the most amount of energy for a given distance. Koroyd was developed after being inspired by this research and has since become a disruptive alternative to traditional energy absorbers due to its performance advantages.

Koroyd’s welded tubes crumple instantly and consistently on impact, absorbing maximum force in a controlled manner, minimising energy transferred to the head or body. This unique behaviour helps to protect your skull, brain or body from direct and angled impacts which may reduce the risk of suffering a life-changing injury.

Koroyd is the trusted technology partner to some of the world’s most recognised brands spanning cycling, motorcycling, watersports, flight, industrial and snow sports, including Smith, Alpina, Endura, Head, Nitro and Klim to name a few, with their products used by elite athletes around the world.

Over the past decade Koroyd has been integrated into a wide variety of high-performance action sports equipment (helmets and body armour) as well as motorcycle helmets and protection for industrial workers.
Coming soon, we will see Koroyd integrated into many other products where energy absorption is key.

It is not always the big ideas which change the world. Even the smallest ideas can have huge consequences. We set out to change the world of head and body protection by optimising the materials used to absorb energy more efficiently. Whilst this sounds simple enough, we have challenged ourselves and our customers to rethink how helmets are constructed, rethink how their supply chains are structured and rethink how the end consumer approaches the safety and protection of themselves and those closest to them. In all of this change comes opportunity.

How do you think this will change the world?

We all know the world is evolving quicker than ever and in the online world everything is becoming slicker. I strongly believe that the focus is going to move towards optimising physical experiences and ensuring that nothing detracts from these valuable personal moments.

Koroyd has a host of applications with which we will be able to provide very high levels of protection in case of an accident. It is important to achieve this whilst simultaneously improving the day to day experience for our consumers. Typically better energy absorbers are either heavier or larger (or both) and non-breathable. Our material has the highest efficiency of energy absorption, whilst being lighter, smaller and more breathable. People will always put themselves at risk. It’s part of being alive. We are striving to offer people the opportunity to enjoy the sports and activities they love whilst reducing the risk of potential injury in the event of an accident.

I believe that the trend of greener transportation and micro-mobility is going to continue as more and more people choose to leave their cars at home. Better protection is an essential part of this movement and we have a responsibility to not only evolve with it, but also a capability to build products which encourage this movement by enhancing the user’s experience through lighter and more breathable products whilst affording them a higher level of protection.

All injuries have a consequence, including physical and psychological effects of the injured, increased burden on our health systems and financial implications on both a governmental and personal level. By reducing the risks of injuries, Koroyd can directly reduce these negative occurrences and significantly improve our society.

Keeping “Black Mirror” and the “Law of Unintended Consequences” in mind, can you see any potential drawbacks about this idea that people should think more deeply about?

The widespread adoption of helmet use amongst cyclist and skiers has led to a reduction in the amount of serious accidents which result in life affecting injuries. However anecdotally we are aware that helmets are confidence inspiring and tempt enthusiasts to practice their sports beyond their current limits, potentially exposing them to the risk of suffering a fall. Interestingly (and anecdotally again) this is particularly true for users who have historically participated in sports without helmets and make the change to wear helmets.

Koroyd equipped helmets are lighter, more breathable and in some cases smaller than those produced with traditional materials which theoretically should be a catalyst for increased adoption, however this should also be balanced with solid supporting educational materials to reduce any risk compensation behaviour.

Was there a “tipping point” that led you to this idea? Can you tell us that story?

When I first came into contact with Koroyd we did a deep analysis of the material’s mechanical properties compared to traditional energy absorbers.

Traditional impact attenuating foams absorb energy through the collapse of internal pores, the compression of air and the bending, buckling or fracturing of cells when compressed. This random arrangement of the internal geometry of foams means that the bead walls get closer to each other during compression, increasing the force required to continue the compression. In other terms, the material eventually hardens and transmits more force to the head.

By comparison, Koroyd is an array of extruded and thermally welded tubes which crumple instantly and consistently on impact, absorbing more force with greater reliability compared to any other helmet technology. Koroyd utilises a combination of controlled buckling and efficient packing up to achieve high volumetric energy absorption.

I was still heading the product team at our family’s motorcycle helmet manufacturing business and had the responsibility of evaluating all new technologies coming into the business. Typically these technologies tended to be variations of traditional foams that either did not work or offered minor incremental improvements over existing materials. So I had exposure to the whole market and our material “Koroyd” was outstanding in comparison to anything I had tested or developed before.

Every time I dug deeper into the engineering and intrinsic properties of our material during compression, I unlocked another level of performance. It was during this research that I learnt that foams have characteristics which are detrimental to absorbing energy and Koroyd’s controlled buckling was a gateway to managing energy absorption more effectively. Foams were at the end of their development curve and fully optimised, yet first iterations of Koroyd were already significantly outperforming them.

I had to take on the challenge of commercialising the technology.

What do you need to lead this idea to widespread adoption?

Take the child seat market, which historically utilises common energy absorbing materials and is led by marketing driven innovations. Once you scratch the surface, there is a great deal of innovation in the seat design and construction but very little innovation in the raw materials themselves, however parents are acutely aware of their purchasing decisions and we see the relationship between consumers and the brands is very strong compared to other segments.

In the cycle and ski market, we see the consumer is far more informed when it comes to their protection requirements and they no longer accept that all helmets pass the same standards and are created equal.

In the child seat market It is imperative that we are able to harness the strong brand and consumer relationship to help educate parents on the performance differences of our product. We are in the middle of a paradigm shift in various helmet markets where safety is becoming the most important buying consideration. It is our job to educate and ensure parents are able to identify and choose the products which will most likely reduce the risk of suffering a life affecting injury in case of an accident.

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

1. A great idea is nothing without great commercials — Naively when I went to market I believed brands would embrace our new, better performing technology and it would lead to widespread adoption. However we were targeting larger more established companies with clear strategies, who needed to be re-assured that changing their technology platform was risk free and commercially viable across all strands of their businesses.

In order to successfully onboard clients, we had to significantly develop our internal knowledge, capabilities and processes. Now we are an innovation powerhouse which our partner brands can leverage to elevate their product offering.

I still aim very high and get reigned in regularly by our executive team to ensure there are strong and persuasive commercial strategies supporting all our growth activities, which most importantly our target markets believe in.

2. All advice is not relevant — Once we started to get traction, I would hold sessions with people who had achieved significant success in their businesses or careers. As a younger entrepreneur I was eager to get more opinions on my approach and strategy.

Unfortunately most of the advice I received was simply not relevant for the business I was trying to build. Typically people were considering what little information they understood about Koroyd, trying to apply some of their previous experiences and ultimately the advice was not appropriate.

The key I found here was to find some of the few people who have been successful multiple times over in multiple segments, these are the people who will be able to understand the wider considerations of your business and give appropriate and invaluable advice.

3. You need “doers” on your team — Surround yourself with people who are onboard with the business you want to build, you can trust and can demonstrate their abilities to deliver it. Cut the talkers quickly, support your employees that “get things done” and watch your team to go forward with you as the business thrives.

4. In the beginning the odds are going to be stacked against you, which is alright! — There are very few overnight successes, and far fewer businesses which have an easy ride to profitability. Not everyone is going to have the same enthusiasm or vision for your ideas and there will be difficult times ahead. Prepare for it, quantify the difficult days against the successes and continue to persevere until you are more established and every challenge becomes a real opportunity.

5. Find the right fit — Sometimes it does not matter how good your product, solution or idea is. Not all companies will be able to exploit it. We wasted far too much time in the early days pursuing opportunities and developments with companies who were never going to be able to be strong commercial partners.

It is hard when you are heavily invested in a project to stand back and have a sanity check on your progress. Especially if the finish line appears to be in sight. However, you have to be brutally honest with yourself and identify when projects start to go off piste and there are cultural indicators that you are not completely aligned with potential partners.

Save your energy for the businesses and people who match your personal and business philosophies.

Can you share with our readers what you think are the most important “success habits” or “success mindsets”?

You have to be tenacious. We didn’t gain our first partner or raise an invoice in the first 24 months of incorporation; to the contrary we had many established brands explain why Koroyd could not be successful.

Transformational change takes time for the market to adopt and in the meantime you have to be able to harness any negativity to fuel your desire for success.

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

We are in the very fortunate position to not currently require funding, however we are always open to new ideas and the chance to collaborate. If any VC’s are interested in our business or would like to reach out to me personally then I would be very pleased to discuss if there are any strategic opportunities together.

How can our readers follow you on social media?

Personal
Instagram: @_jay_lloyd_

LinkedIn: linkedin.com/in/koroyd/

Business

Instagram: @koroyd
LinkedIn: linkedin.com/company/koroyd/
Facebook: facebook.com/koroydcore/

John Lloyd of Koroyd: How You Can Achieve Success By Being ‘Hungry and Humble’ was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Olumide Gbenro of The Digital Nomad Summit: 5 Things You Need To Know To Successfully Manage a…

Olumide Gbenro of The Digital Nomad Summit: 5 Things You Need To Know To Successfully Manage a Remote Team

I really believe virtual communal groups such as being in a shared Facebook group with similar interests or fun training with industry experts monthly, can be an exciting way to stimulate the team energy when not together. Even something as simple as starting an “off hours” WhatsApp group so non work communication can occur. This is a powerful tool myself and my colleagues have used that’s worked phenomenally.

As a part of our series about the five things you need to successfully manage a remote team, I had the pleasure of interviewing Olumide Gbenro.

Olumide an internationally respected businessman based in Bali Indonesia specializing in PR & Influencer Marketing. He and his team utilize social media to tell stories that attract business for his clients. His clientele includes professional athletes, Olympians, notable business executives, and entrepreneurs. He is a global entrepreneur, world traveler, polyglot, creative artist, experiential film producer, and millennial influencer. He has hosted influencer & business networking events for diverse audiences ranging from Tokyo, Japan to Los Angeles, California, and built connections with some of the most notable entrepreneurs in the world. Mr. Gbenro is the founder of The Digital Nomad Summit, a conference where hundreds of location independent entrepreneurs meet and connect each year. He also founded Globoversity an online learning and networking community platform for digital nomads.

Thank you so much for doing this with us! Before we dig in, our readers would love to get to know you a bit better. What is your “backstory”?

I’m an immigrant Nigerian kid who arrived in the United States to live the American dream. My parents did everything to get me the best schooling possible and I ended up graduating with both an undergraduate degree and two Masters degrees but when I had a chance to pursue a PhD I realized something else was calling me, travel. I set out 3 years ago to see the world as a couch surfer and figured things out along the way as I built my PR and marketing agency from the ground up. Today I’m blessed to have high profile clients that include olympic athletes, and celebrities.

Can you share the most interesting story that happened to you since you started your career?

Something interesting has been living in Bali, Indonesia. After working remotely with my global team from here I’ve learned how to balance a healthy lifestyle with still working at a high level. I sometimes go from talking to a high profile client to jumping into the pool at my coliving space Camp 308.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Funniest mistake in the beginning was always taking calls on other people’s schedule and when I first moved to Bali I thought I had to take 2am calls with big companies. I soon realized how unhealthy this was and of course the client would see a tired look on my face and lack of enthusiasm because I was so tired, which lost me a few deals I’m sure. My lesson from this is to remember to live on your own terms and prioritize your health.

What advice would you give to other CEOs or founders to help their employees to thrive and avoid burnout?

For me I think it’s about creating deliberate spaces for work and relaxation and not letting the two clash. For example I recommend not working with your laptop in bed, perhaps do that on your home desk or coworking space away from the place you usually rest your mind and body.

I’ve been managing my PR and marketing agency about 3 years from now, mostly getting tasks completed with a handful of contractors from around the world that I hire on platforms like Upwork and Fiverr.com. I know long ago work would get more remote and now my vision is to help other companies and entrepreneurs transition seamlessly to this.

Time Zones: When your team is spread across South East Asia , Europe and America, time zones can be tricky for meetings. Only a few times have I had to be up late night to complete a client intake so those issues are rare.
Mental Health: Not being in an office or physical communal setting can be tough for some team members. I’ve had a few mention that they wish we were together once in a while during meetings. Human interaction is still important so we will be setting aside team vacation time.
Productivity: Depending on what your environment is, whether it’s a beach town or metropolitan maze, we know that productivity will vary depending on the person. Since our team is from all over the world we keep that in mind and as we will discuss later, assign work based on tasks rather than time.
Interviews: This is one I don’t think people consider as much as they should, having to hire virtually is a skill that must be mastered and a video call is a powerful way to do this as I’ve done for many team members for a while.
Physical Exercise: Since many are home it’s easy to forget to exercise the body. I would recommend every meeting you purposefully start with standing and stretching. To help encourage this I include reminders of wellness in newsletters or messages to the team without making it sound pushy.

Based on your experience, what can one do to address or redress each of those challenges?

I’ve found that having task based teams is the best way to move. Instead of expecting results based on hours, expect results based on specific tasks that have been set.

One way to go about this is to have an honest conversation with your employees and let them know you are there to support them. Share with them what they did wrong and ask them how you can help them be better teammates.

Can you specifically address how to give constructive feedback over email? How do you prevent the email from sounding too critical or harsh?

I think opening up with a question or describing a story everyone on the team can relate to will help soften the tone. Obviously no capital letters and too many exclamation marks, but when you talk in a manner that makes someone feel like a team member rather than an employee you reduce the likelihood they will perceive it as harsh.

I think you have to let team members adjust and learn this new way of working with each other. The only suggestion I have is to always have clear expectations and roles so everyone is held accountable for what they are supposed to do regardless if they are now all remote but have an open dialogue to discuss how to optimize the situation for the betterment of the team without harming anyone.

What do you suggest can be done to create a healthy and empowering work culture with a team that is remote and not physically together?

I really believe virtual communal groups such as being in a shared Facebook group with similar interests or fun training with industry experts monthly, can be an exciting way to stimulate the team energy when not together. Even something as simple as starting an “off hours” WhatsApp group so non work communication can occur. This is a powerful tool myself and my colleagues have used that’s worked phenomenally.

I think it would be to inspire more people to be location independent along with being remote. As we start to be able to leave the confines of work we will be able to see more of the world. I created Digital Nomad Summit because I truly desire to see people be free physically and mentally and to connect with a community that makes them happy.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My favorite is one I created called “Do things your future self will be proud of” which means to me I’m working to be someone that makes an impact on the world but also improves myself and continues growing as an intellectual.

Thank you for these great insights!

Olumide Gbenro of The Digital Nomad Summit: 5 Things You Need To Know To Successfully Manage a… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Award Winning Athlete Robert B Foster: Rising Through Resilience; Five Things You Can Do To Become

Award Winning Athlete Robert B. Foster: Rising Through Resilience; Five Things You Can Do To Become More Resilient

Assess your inner circle — Are the people closest to you actually deterring you or distracting you from reaching your potential? If not reaching your goals is causing you stress, lower self esteem, and effecting your confidence then you have to make a decision to distance yourself so you can focus on you. You only live once and you deserve to be the happiest and healthiest version of yourself.

I had the pleasure of interviewing Robert B. Foster.

Robert B. Foster has impacted countless lives with his story of going from a horrific knee injury at 34 and being told he would never run or jump again, to becoming a multiple time, and current, USATF Master’s Track and Field Champion, Obstacle Course Competitor, Transplant Games 6x Gold Medalist, to now speaking to thousands of people worldwide sharing his story of triumph against the odds. Over the last 11 years, he has used his voice to speak in schools, businesses, and organizations on subjects like finding purpose, overcoming the fear of failure, the art of perseverance, and social/emotional learning in schools. Just a few years ago, Robert was laying in the hospital very unsure of his future, and since, he has created a multiple six figure business and his influence has spread around the world. We look forward to bringing his passion to your school/organization to inspire the next generation to never give up on their dreams.

Thank you so much for joining us! Our readers would love to get to know you a bit better. Can you tell us a bit about your backstory?

My pleasure! I’ve been a competitive athlete since I was a kid and the thrill of competition still pushes me to this day at 45! In 2009, during a track meet, I suffered a major knee injury as my patella tendon fully ruptured sending my knee cap into my thigh!

The ER doctor took one look and told me that I would never run or jump again! 😱 My world came crashing down when I heard those words as I just started my fitness business, had infant twin boys to go along with my 3 other kids and the thought of not being able to run around with them brought tears to my eyes!

Needless to say, I ignored that never and vowed to not only get back to full strength but to be stronger than ever! And I did 🙂

Can you share with us the most interesting story from your career? Can you tell us what lessons or ‘take aways’ you learned from that?

The most interesting thing is that business started in my garage just as something fun to do. I was a restaurant manager, working long hours, and I wanted to get back to my athletic roots. I had a large garage and I am not the handy type of man so I converted it into a gym. I scoured Craigslist for deals on gym equipment, then placed an ad to get a few people to train, the universe then cleared a path for me as I was fired from my management job! 11 years and thousands of clients later…here we are!

The biggest lesson is that you just have to get started. It doesn’t have to be state of the art and perfect right out of the gate. Many gyms close because they get into too much debt in the beginning. Focus on solving the needs of your clients and as you grow you slowly upgrade.

What do you think makes your company stand out? Can you share a story?

Any gym owner will tell you that their clients are like family but our community is unlike any other. The welcoming of everyone that walks through those doors is amazing to see, the way we support each other through thick and thin, I hold my clients to the highest level of accountability to where they will reach their goals or quit, no in between, and even once a client moves on they remain part of the family.

One of the woman just recently lost her brother unexpectedly and within hours the RBF family came together with an outpouring of love and a donation to help the family. One of us hurts, we ALL hurt!

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

Once I lost my management job things were very gray for a while. I am a 3 time college dropout so no marketing experience, no formal business training, but I had a strong vision for the impact that I could make in the fitness industry.

My father, who passed this past November, told me once to not aim to be the highest paid employee…be the one that pays the employees. ❤️ Through every day that I sat waiting for clients to come and none came, to watching the lights be turned off, to ruining my parents’ credit, but I never took my eye off of the prize. I knew that I was on to something big.

Without the support of my parents RBF Fitness would have never happened!

Where it all came together was in 2014. I applied for a scholarship to attend Fitness Business Summit in CA. To my amazement I won the scholarship and flew out to CA. That summit changed everything for me! How I viewed my own self worth, how I viewed taking care of my clients, and to create a community that is far greater than just a place for people to work out.

Ok thank you for all that. Now let’s shift to the main focus of this interview. We would like to explore and flesh out the trait of resilience. How would you define resilience?

What do you believe are the characteristics or traits of resilient people? I constantly use the GPS theory with my clients, with my 5 kids, and when I do public speaking. In order for a GPS to work you a starting point and a destination. The directions that it gives you is an example of resilience. If a road is closed it reroutes you, if there is traffic and a faster route is available it finds it, and it does whatever is necessary to get you to your destination.

Resilience, to me, means: What are you willing to endure to reach your end goal? On any journey there will be setbacks, injuries, family tragedies, and whatever else life can throw at you. Resilience is your ability to power through it.

When you think of resilience, which person comes to mind? Can you explain why you chose that person?

Michael Jordan! That man wanted to be a champion so badly and he wanted it in Chicago! He didn’t complain about how tough his competition was…he hit the gym and made HIMSELF tougher! He didn’t run out and join super teams to get his rings, he made the players around him become who they needed to be and internally made a dynasty with 2 separate 3 peats! He is the GOAT because of his resilience!

Has there ever been a time that someone told you something was impossible, but you did it anyway? Can you share the story with us?

Back to my knee injury where I was told that I would never run or jump again. Since then I’ve completed:

Over 130 obstacle course races
5 5k races
1 half marathon
1 30 mile spartan ultra
Undefeated in the high jump, discus, 200m dash, and long jump since returning to the track in 2016
6 time gold medalist in the Transplant Games of America along with a silver and bronze
Broke the 100m (40–44 age group) in the 100m at the TGA in 2018
Current New England Master’s Champion (indoor and outdoor) in the HJ, LJ and Discus (outdoor)
I’m the coolest Dad on earth according to my kids for overcoming the odds 🙂
Will be representing Team USA at the 2021 World Transplant Games in Houston
I’m STILL writing this list (once Covid-19 goes away!)

Did you have a time in your life where you had one of your greatest setbacks, but you bounced back from it stronger than ever? Can you share that story with us?

When I was still toying with the idea of pursuing fitness I was going to take a job with the YMCA to get an idea of how group fitness classes and personal training sessions look in that setting. As I was getting a tour of the building, we ran into the PT director. I was introduced as someone that is looking to become a trainer and without missing a beat he told me “Don’t do it, there’s no money in it.”

Needless to say, I never started that job because I was looking for inspiration and it was definitely not provided to me that day. The few clients that I had at the time were getting great results and we were connecting on a deeper level that meant way more to me than merely making money. I went on to open a five thousand square foot facility that made over 6 figures for 6 consecutive years and running!

Others don’t decide my outcome, I decide it!

Did you have any experiences growing up that have contributed to building your resiliency? Can you share a story?

I am the youngest of 7 competitive siblings! I was always referred to as someone’s little brother! That drove me insane! It pushed me to endure whatever was necessary to become Robert Foster and not so and so’s little brother! I dealt with having a small frame, a late growth spurt, constantly second guessed, to finally carving out my own path and becoming Robert Foster!

Resilience is like a muscle that can be strengthened. In your opinion, what are 5 steps that someone can take to become more resilient? Please share a story or an example for each.

The Pain Assessment — This is taking a no holds barred look at where you are currently. It works for anything whether fitness, business, personal, or relationship the pain assessment is the first step in getting what you want out of life.
Eliminate all excuses — Before you even start on your journey it’s imperative to write down everything that has held you back in the past! This way you can stay ahead of what life will throw you and plan for when it arrives. Think of Bunny Rabbit owning Papa Doc in the final battle of 8mile! Take out the excuses in the beginning and they can’t drag you down later on.
Create clear and specific goals — Don’t just say I want to lose weight and tone up. Say I will (not want to) lose 15 pounds, gain 2 inches in my biceps/triceps, want to shrink my waist by 4 inches, run a mile in under 10 minutes, and finally get back into the clothes in my closet! The more specific/measureable the goals are, the more seriously they will be taken.
Assess your inner circle — Are the people closest to you actually deterring you or distracting you from reaching your potential? If not reaching your goals is causing you stress, lower self esteem, and effecting your confidence then you have to make a decision to distance yourself so you can focus on you. You only live once and you deserve to be the happiest and healthiest version of yourself.
Perseverance — The very definition of resilience! Don’t stop until you get your desired result. Period!

I posted a photo of me jumping over a 36 inch plyo box at my gym. I added the caption: “They said he’d never run or jump again but he ignored the never” from there I started adding #ignorethenever to my FB and IG posts. I am now using this hashtag when speaking to inner city youth that have been brainwashed for generations thinking that they will never reach the heights that those in the suburban or rural areas can reach. With BLM making headlines worldwide, now is the time to inspire those teens to #ignorethenever to make Black Lives Better!

Michael Jordan! I’d love to sit and talk with him and soak up his will to win. I’m competitive and driven to see firsthand how he operates on HIS level would be truly amazing!

How can our readers follow you on social media? www.facebook.com/robertbfoster

https://www.linkedin.com/in/robert-foster-740a9bab/ www.twitter.com/rbf_fitness www.instagram.com/robertbfoster_rbf

This was very inspiring. Thank you so much for joining us!

Award Winning Athlete Robert B Foster: Rising Through Resilience; Five Things You Can Do To Become was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Lalanii Wilson-Jones: “5 Things You Need To Know To Successfully Manage a Remote Team”

Communication is essential to every team. Team members should be able to express themselves via team meetings, emails, text messages, etc. My marketing team for my health care organization was way too lax and not getting the book of business that I felt like they should get. I implemented a daily team call which holds everyone accountable to full workdays by voicing what you did the prior day and what your commitment is to this day. By implementing this process, I’ve seen my company referrals increase tremendously.

As a part of our series about the five things you need to successfully manage a remote team, I had the pleasure of interviewing Lalanii Wilson-Jones.

Lalanii Wilson-Jones is a business powerhouse with successful imprints in the healthcare, education, beauty, and wellness sectors. With offices across the state of Texas, Lalanii Wilson-Jones has excelled as a powerful chief executive officer and executive director of more than a dozen dynamic companies. Her bachelor’s degree from Southern Methodist University and Master of Business Administration degree from Argosy University, as well as her 25+ years of experience, make her a formidable leader who is nationally recognized as a front runner in business and entrepreneurship.

Lalanii is also an accomplished author with the release of her new urban fiction novel, Sugar Mama: A Keilanii Jennings Saga, which is available on Amazon.

Thank you so much for doing this with us! What is your “backstory”?

I was born a serial entrepreneur and leadership runs in my blood. I have worked since I was roughly 14 years old and no matter what I’ve done, I have always given it 110% to commit to the success of all projects. As a result, I was in a business partnership with my mother at a very young age which developed and honed my leadership and administrative skills.

Can you share the most interesting story that happened to you since you started your career?

My career has been a labyrinth of passages on my journey that have many interesting stories. One of the most interesting stories for me is self-reflecting on the journey and seeing how amazing it is to evolve. I’ve never been one to not pursue my dreams. I realized that I was in two totally different industries and yet they were similar in terms of care. I basically take care of people from birth (childcare) to death (hospice) and every stage in between (home healthcare). I thought that by going back into the medical field, I would want to give up the childcare field; however, I do not, and I have not. In addition, I never thought that I would be where I am today in terms of my professional endeavors. I continue to embark on new business opportunities, and I enjoy being a change agent who leads businesses from start-up to multi-levels of success.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

The funniest mistake that I ever made in my career when I first started was dismissing the gatekeeper. I arrogantly assumed that someone working with a major referral source was not a major player in the development of business relationships. I was totally wrong, and I had to apologize to the person for dismissing them and their role. The lesson that I learned from that was never judge a book by its cover, treat everyone equal and use kindness to build relationships. That will take you and your businesses far.

Ok, let’s jump to the core of our interview. Most times when people quit their jobs they actually “quit their managers”. What are your thoughts on the best way to retain great talent today?

For small companies like mine, retaining talent is an art. Employees want to be valued and appreciated. It is not always the monetary value of the job. I believe in supporting my team by letting them know their value and showing appreciation frequently through purchasing meals, sponsoring company events and giving rewards. I believe in letting them know that they are valued by doing simple things like remembering and acknowledging their birthday, special events, etc. I also host a company holiday party annually for all my employees where we celebrate the holidays and our successes over the year. I typically go all-out for them because I see their commitment all year long.

How do you synchronize large teams to effectively work together?

Synchronizing large teams is difficult but is effective when communication and collaboration are proactive. Delegation and transparency are critical so that the goal can be achieved, and no one is left in the dark about the issues. I believe in team meetings, daily reporting the current status, issues, and resolutions. It takes everyone on the team to reach the goal and there is no “I” in “team”.

Here is the main question of our discussion. Based on your personal experience, what are the “5 Things You Need To Know To Successfully Manage a Team”. (Please share a story or example for each, Ideally an example from your experience)

Communication is essential to every team. Team members should be able to express themselves via team meetings, emails, text messages, etc. My marketing team for my health care organization was way too lax and not getting the book of business that I felt like they should get. I implemented a daily team call which holds everyone accountable to full workdays by voicing what you did the prior day and what your commitment is to this day. By implementing this process, I’ve seen my company referrals increase tremendously.
Collaboration is essential to best practices. The resolution must be what works for the team and not the individual. The end result works for the company. Different departments were holding onto information and not sharing the information that other departments needed for their logistic analysis. By opening documents and sharing them on a board that everyone could see in a group, the information became real and resulted in operations moving effectively toward our company goals.
Buy in from everyone on the team is essential. If you are working on a project, process or system, every team member has to be on board. It’s difficult to effect change if the team does not see the vision. As the CEO, when I introduce a new business idea, I typically present it to the team so we can evaluate the thought processes and implementation requirements to make it successful. For example, I wanted to expand our service area but through evaluation, we discovered that we did not have adequate staff to work that area. As a result, we were able to recruit, restructure and build a strong team to properly penetrate and service that area.
Leadership must be visible and present. A lot of leaders want to lead from a distance. However, jumping in with the team, rolling up your sleeves and doing the work with the team are critical for the vision. My presence means everything. My leadership teams sees that I am present and accountable and as a result, I have awesome team members who get the job done.
“If there is no struggle, there is no progress,” Frederick Douglass. You have to work through events and situations with the vision in mind. Leadership is not always easy and for the faint. You have to have endurance and strength to lead the team towards the vision and make the tough decisions even when no one understands why you are making them.

What advice would you give to other CEOs or founders to help their employees to thrive?

There is never a such thing as too much training. Invest in the training so that your employees can return on that investment through extraordinary contributions and results for your organization.

As a teacher of business culture and business etiquette in my own brands, I would inspire everyone to delve into the humane side of your co-workers and not judge them by what you see. Too often, in the workplace, stereotypes and biases are formed against an individual without allowing the opportunity for that person to divulge who they are and possibly why. I love mentoring younger women and teaching them that because the value of that lesson is that you may learn something and get to know someone on a totally different level that can be advantageous for you. It goes back to never judge a book by its cover. I learned that humbleness and humility are part of the art of negotiation and when to use that strategy by watching older women and seeing how they dealt with issues. The traits come in handy!

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“When someone shows you who they are, believe them,” as stated by Maya Angelou.

Oftentimes, we overlook unflattering qualities in people for whatever reason. We should not overlook those qualities and dismiss their behavior. They are who we see, and the behavior may come back to haunt you. Dismiss them without prejudice immediately.

Social Media

Instagram: @Lalaniij @Mogul247

Twitter: @LalaniiMogul247

Facebook: https://www.facebook.com/DallasCEO/

Lalanii Wilson-Jones: “5 Things You Need To Know To Successfully Manage a Remote Team” was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Big Ideas That Might Change The World: “Monthly online art gallery exhibitions” With art gallerist…

Big Ideas That Might Change The World: “Monthly online art gallery exhibitions” With art gallerist Robert Berry

Too many dealers are focused on closing the sale at any cost — and they risk losing trust. I’m here to champion the artists and make a long-term positive impact on the world. The other main tipping point is that I want to be able to help my clients build reputable collections that they love, not just sell them whatever I think they should have in their collection. I want every person who purchases art to come back to me and say, “Robert, I still love that painting I got from you ten years ago. I’d never sell it, but I’m glad to see that it’s gone up in value.”

I had the pleasure of interviewing Robert Berry a New York City-based art gallerist, consultant, and advisor.

Having represented many of Manhattan’s top art galleries, and with over 15 years’ experience selling and collecting fine art, Robert launched his own gallery Robert Berry Gallery in New York City. His first show, which debuted in May 2020, Impressionable, featured nine breathtaking works of rock icons by Chicago-based artist John Ruby. His new show, which debuted in June 2020, is called Double Bluff, a series of twelve new paintings questioning the notions of unattainable beauty, desire, and identity by London artist Machiko Edmondson. Robert Berry Gallery was founded in 2014 with a focus on world-changing art, and a specialty in identifying and working collaboratively with emerging 21st century artists whose work has the ability to positively and powerfully influence society. Robert Berry Gallery works with art industry professionals, galleries, museums as well as advanced and beginning art collectors to establish award-winning collections that are both meaningful and hold long-term value. For more information, please visit www.robertberrygallery.com.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

As founder of Robert Berry Gallery, I have a passion for art that started when I was a kid. I encountered Jackson Pollock’s famous Autumn Rhythm at the Metropolitan Museum of Art, and that was the painting that changed everything for me. It was that moment when I was inspired to pursue a career in the arts. As a teenager I would walk around New York City, and put extra emphasis on visiting all the Chelsea galleries discovering new art. I realized early on in my professional career that I was very good at selling, and that the gallery business was going to be the right path for me. After 15 years of leading sales and shows at art galleries in Chelsea, SoHo, and the Lower East Side, I decided to open my own gallery to exhibit and represent the artists that I wanted to work with.

Can you share the most interesting story that happened to you since you began your career?

My first sale was 15 years ago, and the owner of the gallery pointed out how naturally the sale came to me. There are many interesting stories, but mostly it’s about the stories behind the artwork. I love learning how it’s made, the artist’s background and influences, and knowing who it would be right for. I also love getting to know collectors, their preferences and collections, so I can give them something that will be a perfect fit.

Which principles or philosophies have guided your life? Your career?

Honesty is the best policy! Be honest above everything else. I have collectors who have followed me for years over quite a few galleries because they like my curatorial eye, and because they trust me. With Robert Berry Gallery, I represent the artists that I truly love. I even show the collectors how they look in my own home! Second, be a good listener. Artists, collectors and organizations all have unique perspectives on art and what they want to buy. It’s imperative I listen to their hopes, fears and dreams in order to best serve them. Part of building high-quality relationships means being both honest and a good listener.

Ok. Let’s now move to the main focus of our interview. Can you tell us about your “Big Idea That Might Change The World”?

Hosting monthly online art gallery exhibitions, and getting rid of the expensive commercial lease side of the gallery business. I wanted to tell their stories, and also have control of the artistic vision of the gallery. I also wanted to provide better customer service, taking care of my clients, giving them personal attention, finding the right works for their budgets and collections.

People have a lot of time on their hands during COVID, and are now comfortable purchasing vintage cars, rare antiques, expensive tech products, vintage watches — and they are also getting more comfortable with discovering new artists, and acquiring artwork online. it was pure coincidence that my launch took place during this, and it has been the best thing that could have happened for my business.

How do you think this will change the world?

There are hundreds of galleries in New York City, so what I’ve decided to do with my business is to create a virtual gallery. What that means is that I’ll be running a gallery business with monthly exhibitions, connecting artists to collectors, but all of my exhibitions will be done digitally. The only limitation an artist has for their show is their own imagination.

There’s a much lower overhead of a digital gallery, the artists are able to earn more, and I am able to promote more efficiently. Historically, galleries have made a generic “art buying” experience the objective, which can mean pretentious salespeople, new buyers not getting access to work, and generally, not a fun experience.

I want to create a positive art experience for my collectors. In a digital gallery, artists can promote their visions thoroughly, more clearly, and without worrying about limitations, such as shipping expenses, production costs, and logistics.

Keeping “Black Mirror” and the “Law of Unintended Consequences” in mind, can you see any potential drawbacks about this idea that people should think more deeply about?

Black Mirror is actually one of my favorite shows of the last ten years… and it’s usually the loss of humanity that is the downfall to every protagonist’s tale. There are lots of companies that are selling art online, but most of them seem overly commercial, and they don’t have the artist’s career in mind. I want all of my artists to dream big, and let me help them work towards their short and long term goals. I suppose the worst that could happen is the site starts to become self-aware and start selling art for me while I go climb Mount Everest. Guess that’s not too bad actually.

Was there a “tipping point” that led you to this idea? Can you tell us that story?

Too many dealers are focused on closing the sale at any cost — and they risk losing trust. I’m here to champion the artists and make a long-term positive impact on the world. The other main tipping point is that I want to be able to help my clients build reputable collections that they love, not just sell them whatever I think they should have in their collection. I want every person who purchases art to come back to me and say, “Robert, I still love that painting I got from you ten years ago. I’d never sell it, but I’m glad to see that it’s gone up in value.”

What do you need to lead this idea to widespread adoption?

Nearly 30% of all artwork is sold online, and with COVID-19, 100% of art is being sold online right now. The major art fairs and auctions have all been digital, claiming that record-breaking sales are still taking place. My hope is that more dealers start to see the web as a platform for artists to showcase their talent, and not just another sales tool in their arsenal. Robert Berry Gallery encourages the creativity of every artist — and an online forum offers wide-reaching possibilities a physical space does not.

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

Start now! Working for myself and one on one with artists is much more pleasant. I spent time learning from others, and I’ve known for at least ten years that I wanted to be my own boss before I turned 40. I have finally met that goal at 39!
Don’t wait until you’re ready, just start. I wish someone told me not to focus on making sure I was 100% ready, as if I did, I never would have been able to launch. It will never be perfect, the point is to start your vision and let it evolve and build over time.
Let technology work for you. The art world is moving on from brick-and-mortar locations. I can put on better shows now that production, shipping, and logistics are no obstacle.
Prioritize relationships. Clients, artists, art professionals — this is a people business above all else. Spend the time to get to know people better. Drink, laugh, and find out what drives them. Then help them on whatever their journey is.
Focus on what you have now. The clients I know and have worked with over the years are more important than a “top 200 list” or any celebrity buyer. The people who already know and trust me are the ones to focus on.

Can you share with our readers what you think are the most important “success habits” or “success mindsets”?

Success is a habit, and it starts with committing to doing your best work every day. My best advice is simple: never reply angry, and always have good news when picking up the phone to call someone. I’ve also learned the power of positive thinking, and that most difficult situations are a challenge waiting for a solution. We are our own biggest critic, and don’t listen to any self-doubt. I learned from my mother that hard work will get you far, but using your intuition will get you the rest of the way there. Lastly, if something takes less than five minutes, do it now — there is no time like the present to get things done.

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

I’m the founder of Robert Berry Gallery, a virtual gallery based in New York City focusing on emerging artists of the 21st century whose work has the ability to positively and powerfully influence society. I’m not just creating an art gallery, I’m creating a movement toward having more beauty in one’s life, whether that be a painting or sculpture, whether it’s in their home or office. People need beauty, enjoyment, and inspiration more than ever before and as we emerge from today’s global health crisis, a new emphasis has been placed on mental health and emotional wellbeing. Art is a great outlet, offering beauty, enjoyment and inspiration to all who experience it. My vision for Robert Berry Gallery is to help new and experienced collectors broaden and enrich their collections, while offering them enjoyment and value. The world of art will change more in the next five years than it has in the previous 50 years. How people collect art, and how they experience it is rapidly evolving. People are finding that by collecting art, they enrich their lives.

I started the groundwork on my company ten years ago, with the intent on working with only the artists that I personally believed in. I wanted to tell their stories, while also having control of the artistic vision of the gallery. My vision is to find the best artists in their respective mediums, and to find the right client for every work that my artists create: from abstraction, figurative, sculpture, painting, or photography, from first-time buyers to seasoned collectors. For those readers with questions on starting their own art collections, whether for home or office, I’d love to hear from you. Please reach out me at www.robertberrygallery.com; I hope my advice can help, inspire and motivate those interested in emerging art.

How can our readers follow you on social media?

Readers can find me on Instagram at www.instagram.com/robertberrygallery.com.

Big Ideas That Might Change The World: “Monthly online art gallery exhibitions” With art gallerist… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Big Ideas That Might Change The World: “How people can grow their own produce year round”, With…

Big Ideas That Might Change The World: “How people can grow their own produce year round”, With Hank Adams of Rise Gardens

Plants are amazing. Consider all they do for us: they beautify our home, clean our air, improve our mood, connect us with life and the natural world, and they provide food for our enjoyment and sustenance. Growing plants is a rewarding lifelong activity and shared experience amongst family members. Yet many people have no access to outdoor gardening, or have limited growing seasons.

As a part of my series about “Big Ideas That Might Change The World In The Next Few Years” I had the pleasure of interviewing Hank Adams, CEO & Founder of Rise Gardens.

Prior to founding Rise Gardens, Hank Adams started three previous sports technology companies, including Sportvision, which was named one of the world’s 50 Most Innovative Companies by Fast Company Magazine (#34, Fast Company, March 2010) and earned Hank a spot on Fast Company’s “Ten Most Creative People in Sports” list (June 2009). Sportvision forever altered the sports landscape with its iconic products such as the “Yellow Line” for football. Seeking a new venture that would make a lasting impact, Hank decided to focus on solutions to the broken food system, which contributes to poor health, depleted soils and environmental degradation. In addition, Hank has had a lifelong passion for gardening, starting as a boy growing strawberries in his native Colorado. Combining these interests, Rise Gardens was born.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

After achieving success in the sports business world, I wanted my next company to make a lasting impact in the world. I decided that helping to fix the broken food system, which contributes to poor health, depleted soils and environmental degradation was a good place to start. In addition, I have had a lifelong passion for gardening, starting as a boy growing strawberries in my home state of Colorado.

As an adult, since moving to the midwest, I became frustrated that I could not grow vegetables during the winter. I was struggling in the summertime as well. We have a lot of tree coverage and a couple of local rabbits and chipmunks who are far more resourceful and determined than I am. It occured to me that hydroponics and indoor gardening could solve the problem. I tried a couple of commercial systems, but they were cheap, loud and not very productive. They were novelty growing systems, I found out, without circulating water and simple one-part nutrients, which didn’t produce very robust or tasty produce. Nor was there much variety to choose from — only herbs and greens. In some cases, they did not even use hydroponic technology, opting for time-release nutrients and still (dead) water. So I built a real system with pumps, circulating water and multi-part nutrients. It worked well, but I had to keep in the basement because it was made of PVC and purple grow lights on metal shelving. I resolved to build something that I could show off proudly. One that would grow a wide variety of nutritious plants quickly and easily in an attractive package.

Can you share the most interesting story that happened to you since you began your career?

When I was a couple of years out of undergraduate studies, I agreed to move to London with only two days’ notice to become our firm’s US representative in the UK. Having international experience gained me admission into graduate school. Graduate school gained me an internship at AOL (it was hot back then). The AOL internship led to a business that AOL funded. That business launched a long career as a tech entrepreneur. Life is a series of unpredictable, but related coincidences: work hard, be ready and take calculated risks if you want to alter your trajectory.

Which principles or philosophies have guided your life? Your career?

Leaders eat last.

“A journey of a thousand miles begins with a single step”. Lao Tzu

Ok. Let’s now move to the main focus of our interview. Can you tell us about your “Big Idea That Might Change The World”?

Plants are amazing. Consider all they do for us: they beautify our home, clean our air, improve our mood, connect us with life and the natural world, and they provide food for our enjoyment and sustenance. Growing plants is a rewarding lifelong activity and shared experience amongst family members. Yet many people have no access to outdoor gardening, or have limited growing seasons.

To enable people to grow their own produce year round, Rise Gardens builds a beautiful, modular, multi-crop product that is the most innovative, productive and flexible home garden system. It is an IoT device with three custom-designed PCB’s, built-in sensors, an application to manage the system and a subscription business to keep it productive.

Rise Gardens is unique in a number of important ways. It is the only modular, consumer hydroponic system allowing gardeners to alter their output from 12 to 98 plants by adding levels and modifying configurations. Also unique is the fact that, in addition to growing the usual greens and herbs, gardeners can add components like trellises to grow vining crops such as snap peas, raised trays to grow rooted vegetables, inserts to grow microgreens, and they can leverage the larger base level to grow large fruiting and flowering plants such as tomatoes, peppers, swiss chard, kale or eggplants. And because Rise Gardens adopted sophisticated commercial growing technologies (it started life as a commercial indoor farm), it is the only consumer system to use three-part nutrients, PH management tools and sensors measuring PH, Electrical Conductivity (for nutrient density) and water levels. The lights were custom-designed to balance the ideal light spectrum for plants with more pleasing hues desired by humans. Circulating, highly-oxygenated water feeds the roots with nutrients and oxygen so the gardens are able to grow great tasting, demanding crops.

All of this sophisticated technology is run via an app connected to the IoT-enabled garden. Gardeners can manage light schedules and intensity via the app or buttons on the system (e.g. make it softer in the morning and evenings). They enter what plants they are growing and the app will guide them on what nutrients to add, alerts them to add water and guides the care and harvesting of their plants. Additional components are coming soon which will provide peristaltic pumps to auto-dose nutrients, a vacation watering system and integrated cameras to create time-lapse videos that can be sent to the gardener’s app.

All of this sophistication is housed in a beautiful design of natural wood uprights and heavy powder-coated metal cabinet and trays. The trays float in space with angles intended to echo window planter boxes. Their thin profile minimizes their weight and draws attention to the plants, which are the stars of the show. The plumbing is exposed to embrace the fact that the entire system is built around flowing water which also doubles as an invisible backup drain system in case plant roots block water egress.

How do you think this will change the world?

Our mission is to inspire people to be conscientious consumers of healthy food and to connect them to the food they eat by helping them to grow their own produce year around. If we can make people grow far more of their own food — indoors and out — then we will have a profound impact on people’s health and the health of the environment.

Keeping “Black Mirror” and the “Law of Unintended Consequences” in mind, can you see any potential drawbacks about this idea that people should think more deeply about?

We want this system to be complementary to outdoor gardens, not a replacement for them. If we do our job of making our systems fun and productive, we hope to make people more interested in growing their own food and thus growing indoors and out. But it is possible that people become too focused on indoor growing and ignore or reduce outdoor gardening, which would deprive species of pollination opportunities, waste our bountiful natural resources, and deprive us of some micronutrients that we may not even know we get from soil, etc.

Was there a “tipping point” that led you to this idea? Can you tell us that story?

Yes. About the 10th time I was ready to pick a ripe tomato and had it stolen by a chipmunk. That could suggest I am going to be a victim of the unintended consequences discussed above, but gardeners are inherently optimistic and determined. I am still growing outdoors in my garden. I am now, however, able to grow year around and reliably indoors as well.

What do you need to lead this idea to widespread adoption?

Very simply, we need to make growing your food inside fun, easy and productive. If we focus on making the customer’s experience a fantastic one, then the rest of our challenges — marketing, manufacturing, scaling, building a great team, etc — can be met.

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

1 — Manufacturing is harder and more expensive than your business model predicts it will be. If I had known that, I may not have tried it with Rise Gardens (so maybe ignorance is bliss). But I would have been better prepared for the gut check of funding it until as long as I had to.

2 — If you want to be an entrepreneur, go work for an entrepreneur. Full disclosure, someone DID tell me that and it altered my focus and direction in a significant and beneficial manner. I was on the verge of going to work for a telecom company where I would have been buried five levels down doing spreadsheets. Instead, I got thrown into the fire and learned way more than I ever could have at a higher-paying, less interesting job.

3 — There is no destination in Performance Marketing. It is an endless cycle of fine tuning, discovery, close analysis and more spending. Experienced marketers know that all marketing is a continuous loop, and improvement is not linear. I entered this business with some shaky assumptions about the linear trajectory and have discovered that different groups behave differently and each have their own seasonal and market-driven realities.

4 — Fail fast. It’s a common trope these days, but it wasn’t so common back when I started and I’m still susceptible to grinding it out past when I should give up.

Can you share with our readers what you think are the most important “success habits” or “success mindsets”?

I manage as though every project is a scrum. In the early stages of a startup, every project has a million variables. I keep a lot of options open by not locking in past a couple of weeks out. I keep a very flat organization and empower everyone to contribute and make decisions. It will drive anyone looking for routine and process crazy. But it leads to a lot of creativity and It makes a small organization very powerful.

And, borrowing from the Navy Seals, “Find an excuse to win.” Everyone spends time finding excuses why they cannot succeed. I want reasons we can and will succeed.

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

Rise Gardens is an innovative indoor garden that grows a wide variety of herbs, vegetables and microgreens year around. We aim to make indoor gardens as indispensable and widely adopted as your home’s washing machine or microwave. With cutting-edge hydroponic technology guided by our app, Rise Gardens makes gardening easy, productive and fun. It is a platform for growing that allows for expansion and variety for everyone that wants to eat real food.

How can our readers follow you on social media?

@risegardens on Twitter, FB and IG

Thank you so much for joining us. This was very inspirational.

Big Ideas That Might Change The World: “How people can grow their own produce year round”, With… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Future Is Now: How Bill Radvak and NervGen might be on the verge of a breakthrough that can…

The Future Is Now: How Bill Radvak and NervGen might be on the verge of a breakthrough that can allow the nervous system to repair itself

For now, I intend to make a difference in the world by using my skillset and experience in continuing to build ventures similar to NervGen — ones that will have a positive impact and will also energize and captivate me. Over time, I have considered putting my efforts into more of what is considered mainstream charity and community initiatives, particularly around mental health, but for now, I am keeping it simple and building solutions that have a positive effect on the world. One area I am poking around for opportunities in is renewable energy — again. While there are historically more failures than successes, there is much to be done and many ways we can improve on how we treat the world.

As a part of our series about cutting edge technological breakthroughs, I had the pleasure of interviewing Bill Radvak.

Bill is the Executive Chairman and Co-founder of NervGen Pharma Corp., a biotech company dedicated to creating innovative solutions for the treatment of nerve damage and neurodegenerative diseases. The Company is initially focusing on developing drugs for the treatment of spinal cord injury, multiple sclerosis and Alzheimer’s disease.

Radvak, who identifies himself as a start-up “junky”, has been at the helm of seven different entrepreneurial companies and on the board of directors of numerous others. He was the co-founder and CEO of Response Biomedical Corp., a medical device company, which he led from its inception to a 100+ employee sales and manufacturing operation. He’s an avid athlete who enjoys a variety of sports and activities, and is now focusing on both alpine and backcountry skiing while maintaining a yoga practice. Radvak received a Bachelor of Applied Science degree in Mining Engineering from the University of British Columbia.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

There really is no simple single story that explains how I arrived at doing what I do. When asked what I do, I generally respond with “I help start-ups get going”, which is quite broad and somewhat nebulous. How I went from graduating with a degree in mining engineering to co-founding and building a biotech company also isn’t a simple story. What was clear was that, even before I received my degree, working in an engineering office or any structured environment wasn’t for me.

I actually experienced a biochemical reaction, similar to claustrophobia, when I considered the prospect of existing in an engineering office day after day. Once I graduated, I was offered a position to work in a mine as a design engineer. I declined that offer and counter-offered to work in operations as a shift boss; unfortunately, they didn’t have a position available. I knew intuitively that I needed to be in a dynamic situation surrounded by people taking on new and diverse challenges.

I migrated to mineral exploration for a short period of time which presented both challenge and change, and that quickly shifted to helping build junior venture companies. Shortly thereafter, along came an opportunity to develop a novel medical diagnostic test. Our group decided to take it on and when we looked around the table to see who would fill the CEO role — I had my first appointment as the leader of Response Biomedical at the tender age of 29. This consumed much of my life for the next fifteen years.

Fast forwarding, after leading a number of ventures, I decided to move from the C-suite office and leverage my knowledge and experience in an executive chair-type role — focusing first on finding opportunities that capture and energize me, and then finding the right people to help create strategies and business plans, and secure the early rounds of financing. I am most comfortable in the very early stages of company building, which makes most business people nervous. I am excited to now apply all of that knowledge and experience and do my part in making NervGen successful.

Can you share the most interesting story that happened to you since you began your career?

A surreal experience I had was with my first start-up, Response Biomedical. We invented and commercialized an FDA-approved dipstick-type test technology that, when combined with a small instrument, would provide lab quality results in minutes at the point-of-care. While the bread-and-butter tests on the platform were for cardiac markers to help determine if there was evidence of a heart attack, we stretched the platform opportunistically wherever we were confident we had a major technical competitive edge. We created a leading test for West Nile virus, a number of biological warfare tests, as we well as a test for H5N1 influenza. In fact, I imagine if I was still leading Response Biomedical, I would have the team scrambling to try and develop a supersensitive point-of-care test for Coronavirus.

After the anthrax attacks and the biological threat from Iraq in 2003, Response Biomedical quickly created supersensitive environmental tests for anthrax, ricin and botox (botulinum toxin). The results were so superior to the competition that the United Nations biological warfare inspectors armed themselves with these tests. At the request of the UN, we visited the NY headquarters to train the inspection teams that were preparing for deployment to Iraq with the first wave of military assault troops. Remember, some of these leading global biological inspectors had been to Iraq previously and detected biological warfare agents and production facilities; everyone believed they were going to find biological weapons. It was quite an experience collaborating with these inspectors, but then to learn directly from them after their return from Iraq of their utter surprise that Saddam Hussein had destroyed these biological capabilities while at the same time was threatening and antagonizing the western world — needless to say, it was vexing times post-9/11. Being that close to this rapidly evolving, extremely dangerous, politically hypersensitive event, which had an ending that none of the inspectors expected, was a truly unique experience.

Can you tell us about the “bleeding edge” technological breakthroughs that NervGen is working on? How do you think that will help people?

In layman’s terms, we are convinced that our technology does one simple, yet foundational, task — it allows the body’s nervous system to repair itself. Is it a panacea for the nervous system? That may seem farfetched, but panacea appears to be the best word to describe it. So far, our technology has shown impressive, and in some cases unprecedented, results in animal studies to date, including trauma to the spinal cord and peripheral nerves, multiple sclerosis, cardiac arrythmia and stroke. We will also be conducting research and development of our technology to determine if it could generate new treatments in the fight against Alzheimer’s disease.

The platform technology underlying our lead compound, NVG-291, was developed in the laboratory of neuroscientist Dr. Jerry Silver, a renowned spinal cord injury and regenerative medicine researcher and Professor of Neurosciences at Case Western Reserve University in Cleveland, Ohio. Dr. Silver’s research focused on the glial scar, which forms at the site of a nerve injury, with the primary purpose of locking down the site of injury to stop further damage and protect the nervous system. Dr. Silver changed the foundation of the understanding of the nervous system by demonstrating that a gooey protein in this scar, called chondroitin sulfate proteoglycan (“CSPG”), is the primary impediment to nerve repair as it inhibits the damaged nerves from regenerating, repairing or making new connections. Dr. Silver, together with scientists at Harvard University, then identified a key neural receptor, called protein tyrosine phosphatase sigma (“PTPσ”), that binds with the CSPG protein in the scar. The binding of this key receptor (PTPσ) with the gooey protein in the scar (CSPG) is the main reason why nerve repair was not occurring.

This PTPσ-CSPG interaction initiates a complex biological cascade which has multiple negative effects when there is nerve damage. NervGen’s compound is designed to switch off these negative, inhibitory effects of the PTPσ signalling, allowing the normal reparative mechanisms to complete the healing process. Our drug, NVG-291, binds preferentially to the PTPσ receptor, which in animal models appears to release trapped nerves and prevents new sprouting nerve axons from being trapped in the scar, allowing regrowth in previously highly inhibited areas, and allowing the formation of new synapses.

Because the glial scar with this CSPG protein is naturally increased after injury throughout the body, our technology’s mechanism of action could have effects across a broad expanse of traumatic injuries and neurodegenerative diseases.

As Dr. Silver continued his research on spinal cord injuries, a tremendous amount of data, from both internal and independent sources, has been produced which supports the original findings that NVG-291 has achieved dramatic results in preclinical models. As far as we know, no other drug or treatment has come close to the efficacy observed in the most recent independent study from the University of Cologne where at the highest dose level, approximately half the treated animals recovered almost full function after a severe spinal cord injury.

NervGen is planning to commence Phase 1 clinical trials by the end of 2020 which will include the usual safety studies on human subjects. We will follow this with Phase 2 human clinical trials in both spinal cord injury and MS patients which we hope to start in the second half of 2021.

Recently, we decided to move forward with a research and development program for Alzheimer’s disease. We made the decision to undertake this initiative after three key opinion leaders reviewed our program and advised us to move forward given 1) the novelty of our approach, 2) the multiple modes of action of our compound, and 3) the growing body of academia that supports our thesis. I recommend that you read a terrific article in Forbes.com which featured how NervGen’s compound could address treating symptoms of Alzheimer’s disease.

In parallel, we are stepping up our business development efforts as we believe that the technology, the upcoming clinical trial programs and the numerous applications we are pursuing presents an opportunity that should be of strong interest to prospective partners.

How do you think this might change the world?

If NervGen is successful in commercializing a drug that allows the body’s nervous system to repair itself, it is hard to conceptualize the impact on the world. I receive the queries that come through NervGen’s website so I have seen the hundreds of messages from people desperate for some help. And I am not using the word “desperate” lightly as there are no known drugs approved for nerve regeneration or remyelination.

A treatment for spinal cord injury alone would improve the lives of so many people desperate for help. Currently, a person suffering from a spinal cord injury will have their condition stabilize after a few months, after which the vast majority of patients will experience only minor or no improvement no matter how much effort is put into physiotherapy or other treatments. In one of our preclinical studies, there was a dose dependent recovery of bladder function, and at the two highest doses all animals had some type of recovery of bladder function. If we had no other benefit but bladder function recovery, that would be a tremendous victory as so many people suffering from spinal cord injuries are resigned to catheters and urine collection bags as part of their daily lives. And, the nerve area that controls bladder function is also responsible for both the bowel and sexual functions. The improvement of a patient’s quality of life would be dramatic in a number of critical ways.

Multiple sclerosis drugs have done a good job of stopping the immune system from attacking and degrading the nervous system, but they are not capable of repairing the damage created. With the remyelination and plasticity modes of action of NVG-291, we aim to help repair damage that has been done to the myelin (the protective sheath surrounding the nerve fibers) and give tremendous relief to the millions of people who are suffering.

Theoretically, if we are successful in our current programs, NervGen could potentially be successful in treating any disease that results in nerve damage, either as a result of an acute injury, or as a result of neurodegenerative disease. In addition to spinal cord injury, MS and Alzheimer’s disease, this also includes ALS, Parkinson’s, FTD, epilepsy and even traumatic brain injury. There is a lot of work to be done, but the potential impact of our technology is truly breathtaking.

Keeping “Black Mirror” in mind, can you see any potential drawbacks about this technology that people should think more deeply about?

We have looked at the impact our drug may have on the function of the scar that forms at the site of nerve damage. It is clear that although the scar that forms after an injury inhibits the repair mechanisms of the nervous system, it also plays a vital and long-term role. The scar acts as a potent barrier to protect the wound and create a wall to constrain inflammation and isolate the lesion from affecting the remaining healthy tissue. It also acts to ensure that the nerve connections remaining after the injury are preserved. NVG-291 doesn’t appear to interfere with this important natural process, but instead seems to allow the nervous system to repair itself through and around the scar.

Was there a “tipping point” that led you to take on the challenge of commercializing this breakthrough? Can you tell us that story?

In early 2016, Codi, the daughter-in-law of our co-founder Dr. Harold Punnett, and mother to his three grandchildren, suffered a tragic accident during a site visit of the renovations being done on the family’s home. She fell into a 10-foot construction hole and the trauma to her spinal cord resulted in Codi becoming a complete T-11 paraplegic.

As reported in New Mobility magazine, Harold embarked on a neuroscience literature search as part of his effort to find any way to improve Codi’s condition. He found there were no therapeutics available to promote nerve regeneration, but he did come across the promising technology invented by Dr. Silver that had the potential to revolutionize the treatment of nerve damage. So, after a long period of research and due diligence, we created NervGen with one simple goal — to commercialize this incredible technology.

There was no singular “tipping point”, but during the extended due diligence period there were a number of standout “aha” moments that resulted in the decision to take on this crusade. One of the most emotional moments for me was when we met with half a dozen leaders of the Rick Hansen Institute, a Canadian-based not-for-profit organization that drives innovation in spinal cord injury research. Upon learning about Dr. Silver’s compound dramatically improving bladder control function in the animal studies, one wheelchair-bound gentleman at the conference table suddenly interrupted our presentation and stated in no uncertain terms that he has adapted to life in a wheelchair so he can get around and have access to what he needs, but if NervGen gave him back control of his bladder, that would be freedom for him. It was such a stunning statement and, to me, a personal recognition of my level of naivete on what people with spinal cord injury endure. That was a clear aha moment that truly impacted our deliberations on moving forward to commercialize Dr. Silver’s breakthrough science.

What do you need to lead this technology to widespread adoption?

Simply put — perseverance. We have taken NervGen public, built a great management team and will continue to finance the company as needed. We will push aggressively to get the drug into clinical trials where the “rubber really hits the road” and we will find out its effect on a human body.

None of us are able to achieve success without some help along the way. Is there a particular person or persons who you are grateful towards who helped get you to where you are? Can you share a story about that?

All along the way, there have been a number of people that have stepped in to participate in what may seem small, inconsequential ways, but who have greatly impacted my confidence and drive as an entrepreneur.

When I was running Response Biomedical in the 1990s and early 2000s, I was travelling to Toronto off and on for financing meetings and was introduced to a gentleman, Kevin McKenna, who offered up space in his office whenever I needed it. I took advantage of it as needed, more so that I could have the opportunity to visit with him briefly to get words of encouragement and guidance. His office became a home away from home for me. While he may have viewed it as simply lending out an office to me a few times a year, to me it represented so much more, it was a sanctuary.

When I was running another start-up, American Vanadium, and was striving to introduce industrial scale energy storage systems, I was introduced to Bob Catell, the previous Chairman of both National Grid, US and the United States Energy Association. He was held in such high regard by both the traditional oil and the renewable energy sectors, as well as general corporate America; not simply because of his professional achievements, but notably because he is one of the finest gentlemen in the world as expressed by all that have had the opportunity to spend time with him. Again, I was surprised with the generosity of the time he spent with me considering his incredible professional and community service workload. And, I was stunned and thrilled when I was able to convince him to join American Vanadium’s board of directors, even though he was being pulled in many directions and this was one of the last things he needed to spend time on. His support of me individually, and for the important energy storage initiative, was humbling.

To me, it isn’t about that one mentor or one guiding force of a person, but about a good number of people that see the spark and understand the hard road in front of an entrepreneur and who takes the time to let you know they believe you can make things happen.

How are you using your success to bring goodness to the world?

For now, I intend to make a difference in the world by using my skillset and experience in continuing to build ventures similar to NervGen — ones that will have a positive impact and will also energize and captivate me. Over time, I have considered putting my efforts into more of what is considered mainstream charity and community initiatives, particularly around mental health, but for now, I am keeping it simple and building solutions that have a positive effect on the world. One area I am poking around for opportunities in is renewable energy — again. While there are historically more failures than successes, there is much to be done and many ways we can improve on how we treat the world.

Do you have a mantra?

Theodore Roosevelt once said that “the best executive is one who has sense enough to pick good people to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.” And a colleague of mine once gave me advice I never forgot and which I have often repeated to others, “start-ups are not a battle but a long war, and when building your team, ask yourself if each one will stay in the trench with you when the fighting gets bitter”. Great advice for building a start-up where it is inevitable that the times will get tough, the stress will escalate and the future can look bleak — but that’s the time when the team must dig in and support each other.

So, a mantra of mine is only work with good people.

An example of that mantra was when we were filling an R&D position at Response Biomedical. One candidate didn’t have the requisite experience. But she was such a standout person and a clear fit with our values that we created a position for her working on special projects, knowing she would be of great value. That was around 2005 — now skip to today where she has been the CEO of Response Biomedical since 2015.

Can you please give us your favorite “life lesson quote”? Can you share how that was relevant to you in your life?

A quote I rely on is “bad news is good news”. In start-ups, bad news is a very large part of the business. When creating and building, there are lots of mistakes to be made, wrong paths to take — let alone the saying often heard “s**t happens”. Those are givens. What is critical is how does one react, accept, inquire and course-correct. Bad news gives an opportunity to make changes and be successful. Of course, no one likes hearing bad news, but I say the phrase a lot so we don’t fear, hide, ignore or downplay bad news. One needs to face adversity quickly and honestly so it can be digested and acted upon so that positive movement can begin.

Some very well-known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them. 🙂

NervGen is a public company (NGENF: OTCQX, NGEN: TSX.V) commercializing a potentially disruptive drug for the treatment of nerve damage and neurodegenerative diseases. This technology, licensed worldwide for all applications from Case Western Reserve University, was invented by Dr. Jerry Silver, a global expert on spinal cord research.

Our technology — possibly a panacea — allows the body’s nervous system to repair itself by limiting the endogenous inhibition of nerve repair that occurs as a result of scar formation. Over fifteen technical papers, many independent, have been peer-reviewed and published, and detail the multiple modes of action, including regeneration, remyelination, plasticity and autophagy. There is a great summary of these on our website (www.nervgen.com).

To date, our technology has shown impressive results in animal studies, including trauma to the spinal cord and peripheral nerves, multiple sclerosis, cardiac arrythmia and stroke. Our technology will also be studied to determine its possibility to generate new treatments for Alzheimer’s disease.

We have assembled a very talented management team with strong capabilities in drug development, clinical trials, partnering and finance to facilitate NervGen’s goal of addressing these huge markets that have clear unmet needs. NervGen is initially focusing on developing drugs for the treatment of spinal cord injury (~17,000 injuries per year in the U.S.) and the repair of damage from multiple sclerosis (~900,000 patients in the U.S.) while building a research program for Alzheimer’s disease (~5,800,000 patients in the US). We intend to initiate a Phase 1 clinical trial on human subjects by the end of 2020 and then initiate two Phase 2 studies in 2021 — one study in spinal cord patients, and another in patients with multiple sclerosis.

How can our readers follow you on social media?

Readers can visit our website, www.nervgen.com, or follow us on Twitter (@NervGenC) and LinkedIn (NervGen Pharma Corp.).

Thank you so much for joining us. This was very inspirational.

The Future Is Now: How Bill Radvak and NervGen might be on the verge of a breakthrough that can… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Big Ideas That Might Change The World: “Why we need to develop our ability to change how we feel”…

Big Ideas That Might Change The World: “Why we need to develop our ability to change how we feel” With Dr. Alan Watkins

If you can’t blame things for the bad things happening, you might have to accept that you can change your life and the world around you. This might make you more scared initially or even overwhelmed. But if you have truly developed the ability to control fear or panic then these feeling would pass and you could switch to a more productive emotion such as determined.

As a part of my series about “Big Ideas That Might Change The World In The Next Few Years” I had the pleasure of interviewing Alan Watkins.

Alan qualified as a physician in 1986 having also attained a first-class degree in psychology along the way. He spent 12 years working in the National Health Service in the UK and a year in the pharmaceutical industry in the USA as part of his studies for his PhD in immunology. He worked as a GP in Australia but ended up in neuroscience research before leaving academic medicine 24 years ago.

Since 2002 Alan has been running his own company, Complete, which now works with about 100 multi-national companies in all markets and all geographies to accelerate development and reduce human suffering. In addition to being coaches and confidants to some of the world’s best CEOs and leaders he and his team of 15 coaches also work in schools helping teachers and children develop greater levels of emotional literacy. Complete also work with professional athletes and Alan personally coached many athletes and coaches prior to the London 2012 and Rio 2016 Olympics, helping the GB Squad to achieve record medal hauls.

In his spare time Alan writes books on a range of leadership issues as well as books on how to solve the world’s toughest problems. He has published seven books so far and is currently writing three more: simultaneously; one on innovation, one on change and one on truth and power. He is a sought-after international keynote speaker and his four TEDx talks have attracted over 5 million views. He has recently been appointed a Visiting Professor in Business at Kingston University, UK.

<a href="https://medium.com/media/8f62fcf699dc93f39c5e5651b1fef253/href">https://medium.com/media/8f62fcf699dc93f39c5e5651b1fef253/href</a>

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

I spent 12 years as a medical Doctor working on the front line in the NHS but then I gave all that up 24 years ago to work with the global leaders of multi-national organizations. When people ask what is the connection? I tell them it is “human suffering”. As a consultant on the ward I only had 200 lives I could improve. Fifty on the ward and 150 or so in outpatients. As a GP I had 2,000 patients but 1,800 of them were well so I only ever saw the same 200. But when working with multi-national corporations they have up to 400,000 staff. So, if I can improve the quality of leadership so that leaders make better decisions that are more compassionate, more inclusive and more sustainable then I may be able to reduce the suffering of their workforce. If that workforce is a few hundred thousand strong and we include their families, we are immediately talking up to 1 million lives improved. If we take the businesses’ supply chain into account, it could affect the lives of 5 million people, from just one company. So, for me it was always about the reduction of human suffering at scale. The company I run works with over 100 companies now and that gives me a chance to positively impact millions of lives, reducing suffering and experiencing the joy of seeing people develop too.

Can you share the most interesting story that happened to you since you began your career?

Many years ago, I was keynoting at an education conference in Kauai. A member of the alternative education movement said we need to completely change the way we think about education. He suggested we must stop trying to pour information into children and start with their innate and insatiable curiosity. He demonstrated this by gathering 10 children in the room (unusually for most education conferences there were children present). He asked them all if they had a question. Some did, some didn’t. Then they voted on who had the most interesting question. The question that won was “do fish fart?”. That is where the lesson started. He asked them what is a fart? They discussed it was gas produced by bacteria in the gut which took us onto an exploration of biology. He then asked how do we know that the fish farted? One child said we saw the bubble appear in the water. So, we started talking about gas and liquid and got into chemistry. Someone asked how big was the fart? So, we explored how to measure the size of that bubble which took us into maths. We eventually covered nearly every subject it was hysterically funny and extremely memorable. I learnt that to help people there is no reason you can’t have fun and be radical at the same time when working to transform outcomes.

Which principles or philosophies have guided your life? Your career?

Joseph Campbell, a Professor of Comparative Religion, a world expert on mythology and the man widely cited as inspiring George Lucas to make Star Wars is a great hero of mine. He always suggested that human beings should “follow your bliss”. Which means find out what really matters to you and do that. He recognised that following you bliss will enable you to live a fulfilling and meaningful life. It is a principle I have passed onto my four boys. There are many other principles and philosophies but that one really helps.

Ok. Let’s now move to the main focus of our interview. Can you tell us about your “Big Idea That Might Change The World”?

I have often asked myself if I could only teach one of the many lessons my team teaches people what would that be? My answer is that before we learn anything else we need to develop our ability to change how we feel, on demand, wherever we are and regardless of what is happening. It is entirely possible to develop the ability to control your emotions to such an extent that you NEVER have to feel anything you don’t want to ever again.

Imagine if a child could do that. They would never need to feel anxious or scared or bullied. People who take drugs to feel better could just feel better without the drugs. Crime would drop dramatically. People who feel they are not good enough could feel confident. People who worry could feel content. People who are greedy could feel complete already. People who feel the need to be unkind to make themselves feel better could just feel better. If we take radical ownership of our emotions and develop the ability to control our response in life to any situation we become response-able human beings and the world would change forever.

How do you think this will change the world?

Response-able human beings who don’t blame each other or the government or their customers, kids, spouse or anyone for how they feel. This would change everything. People would feel empowered and in control of their lives, no more victimhood and blame.

Keeping “Black Mirror” and the “Law of Unintended Consequences” in mind, can you see any potential drawbacks about this idea that people should think more deeply about?

If you can’t blame things for the bad things happening, you might have to accept that you can change your life and the world around you. This might make you more scared initially or even overwhelmed. But if you have truly developed the ability to control fear or panic then these feeling would pass and you could switch to a more productive emotion such as determined.

Was there a “tipping point” that led you to this idea? Can you tell us that story?

I have always been a great believer in the importance of extracting value from every single experience in life. The Australians have a word for this — fossicking. It was originally used to describe the ability to find a gem in the dust of the outback.

My own developmental journey is an evolutionary process with hundreds of experiences from which I feel I have extracted value. One such moment, was when I was working with a mining company a few years ago. I visited their copper mines in Africa and Finland. Most copper mines have enormous rock crushes because only 3% of the rock is copper so it is quite an effort to extract the bit that isn’t rock. In Finland the rock was only 0.3% copper. The experience gave me a deep appreciation for the effort that human beings can go to in order to extract value from something.

I think this is a useful metaphor for life. If you are insatiably curious you can extract incredible value out of any experience and reach a ‘tipping point’ or breakthrough much earlier in life.

What do you need to lead this idea to widespread adoption?

We are shortly releasing a significant upgrade to our ‘Complete App’ which is designed to change the game on mental health and enable people to understand and control their own emotions as outlined above. If people simply download the App and start using it many lives could change for the better.

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

You must first learn to appreciate in order to appreciate what you learn

Most people must hear something seven times, on average, before they remember it. Why are we so poor at learning? I have concluded that we find it difficult to appreciate our life lessons because we are not very open to learning. We are not very good at appreciating what we learn because we have not yet even learnt how to appreciate. If we don’t know how to appreciate how can we appreciate what we learn? Every day of my life I look around me and try to find small things to appreciate. There is beauty all around all of us and if we remain curious we can learn from most experiences.

If you take good care of yourself, it is much easier to take good care of others

The level of burnout in the caring profession is extremely high, and I saw it all around me. The mental health statistics suggest many people, in fact, struggle to take care of themselves. I learnt very quickly as a junior Doctor, particularly when I was working 140 hours per week, that it is vital to self-care. If I didn’t look after myself, I would become exhausted. If I burnt out, I would not be able to look after my patients. This taught me that it is not selfish to take care of yourself it is critical if you want to help others.

Live large and with a passion

I believe people have incredible untapped potential which is why I always encourage people to dream big and play big. To shrink away from the opportunities life presents you is to deny who you really are and the possibility of who you can become. Whatever you decide to do with your life do it with a passion. Develop your curiosity and try to live for the benefit of others.

When I was a junior Doctor, I worked for two consultant gynaecologists. One had taken a traditional approach to his career reached consultant status very early and had then become so bored he was having an affair with one of the nurses on the ward.

The other consultant was already married and had three children by the time he qualified. He decided to apply for a job as a GP in St Lucia. But he missed his connection so by the time he reached the West Indies, after eight days on the high seas in a banana boat out of Cardiff, they had given his job to someone else because they didn’t think he was coming.

Undaunted he became the island anaesthetist, despite having no knowledge of this area. He taught himself and after he sedated his patients, he assisted the surgeon with the operating. When the island surgeon was shot for having an elicit relationship with the governor’s daughter, he became the island surgeon and anaesthetist. His wife and three kids returned to the UK and he married a local girl bought an orange plantation and took up sailing. After ten years he decided to move and ended up running the flying doctor service for Quebec province.

Eventually he made it back to the UK and was my boss early in my career. He certainly lived large and with passion and that is what I have tried to do.

Leadership requires certainty, development requires uncertainty- know the difference

In uncertain times leaders need to reassure people by projecting certainty. “I know where we are, I know what’s happening, I know where we need to go… follow me”. This is a common leadership narrative. However, to develop as a human being you need to be in a very different space. You need to be curious, thoughtful, reflective and humbly recognise what you don’t know. Basically, development requires you to be uncertain. When I am coaching CEOs or school children, I am very aware of when I need to be certain and when I need to be humble and admit I don’t know.

Development requires discernment and differentiation.

As a Doctor we were trained to consider what is the “active ingredient” in any drug or treatment. What is the small thing that makes a big difference? I have taken this principle forward and applied it to many things in life. In business, people talk about ‘critical path analysis’. Which means when you are studying very complicated issues it is vital to identify the critical step that can change the whole system.

To develop as a human being, I am often forensically dissecting everything I experience to discover what is the most powerful thing in this experience that can make the biggest difference. Learning how to differentiate the ‘wheat from the chaff’, the ‘sizzle from the steak’ is crucial. This also applies to people. When building a team discernment is key. Many people say they can deliver to the highest quality standard, but few can. Spotting the difference between the person that can really add value and the person who may intend to but can’t is extremely important.

Can you share with our readers what you think are the most important “success habits” or “success mindsets”?

Practice feeling positive emotions (not thinking) every day because it improves brain function and health.
Always be curious and open to new ideas and change. Insularity is a predictor of failure.
Realize that there are three dimensions to your life. There is an inner world or ‘being’ an interpersonal world of ‘relating’ and an outer world of ‘doing’. This is what we call the I/WE and IT dimensions of existence. Successful people understand this.
The greatest leaders are always looking to develop in all three areas I/WE and IT, even if they don’t use these labels. They see the untapped potential in themselves, others and the world.
The truly great leaders understand that to care for others ultimately takes care your yourself.

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

The world is beset by many super-complicated ‘wicked issues’. These problems seem intractable, but they are not. If you have a deep understanding beyond most observers you can step-change the future. The current narrative on mental health is about to change completely. If you want to know how and why reach out to us for a chat.

How can our readers follow you on social media?

https://complete-coherence.com/

https://www.completecuriosity.com/

https://www.linkedin.com/in/dralanwatkins/

https://twitter.com/AlanDWatkins

https://www.instagram.com/alanwatkins2152/

Thank you so much for joining us. This was very inspirational.

Big Ideas That Might Change The World: “Why we need to develop our ability to change how we feel”… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Leila Modarres of Infostretch: 5 Things You Need To Know To Successfully Manage a Remote Team

…whether it’s an email or a call, I try to leave room for the other person to solve the problem themselves rather than laying down the solution myself. That way, they’ve got skin in the game and they’re not being treated like some naughty kid.

I had the pleasure of interviewing Leila Modarres an Iranian immigrant who, at 32 became one of Silicon Valley’s youngest female VPs. As Chief Marketing Officer, she runs all marketing efforts for Infostretch, a digital engineering professional services company with more than 1,000 employees worldwide. With more than 20 years of experience in marketing and communications serving high-growth software companies and early-stage technology companies, she has helped three startups achieve their desired exits.

Thank you so much for doing this with us! Before we dig in, our readers would love to get to know you a bit better. What is your “backstory”?

As the daughter of Iranian immigrants who fled Iran after the revolution in 1980, I was raised in Boston, where I attended elementary school and grew up hoping to make it as a top artist or performer. Of course, I felt like an outcast on occasion, being from a different background; but that wasn’t my claim to fame or why I am telling you this. I was always driven — and continue to be inspired — by female characters in the entertainment industry — such as movies or TV series. As a child, dancing and theatre were my passions. I was a performer at heart, and I’d sneak into movies like “Flashdance” — a movie where the main character “Alex” played by Jennifer Beals fascinated me — a girl with no training or education making it to top and getting accepted into a prestigious ballet academy. I danced all over the living room floor for months. My mother finally decided to do without furniture!

I was determined to make my way into a role on a screen, stage or in front of an audience. Later in my teens, I also found an appreciation for business… there was always an element of drama in business… and there still is. Inspired by shows like Dynasty and Dallas, I continued to imagine myself as an influential member of a thriving organization.

One day I saw “Working Girl” and that was it. Melanie Griffith sealed the deal for me — talk about a risk taker who rose to the top. I decided that my calling was in the land of business, where I not only needed to perform every day, but I could leverage my business acumen and help others — especially young women — grow and thrive in the business world. As I think back, I am wondering if I was just looking for ways to make thigs more difficult. Not only did I want to be a top performer, but switch to a competitive field like corporate business which was — and still is, to a great extent — a male-dominated industry.

Once I got started on this track, I had the fortune of working for many amazing organizations, such as the Harvard Business Review and Porter Novelli, where I had amazing female mentors. I also rolled up my sleeves and helped grow a number of startups that were flourishing in Silicon Valley. Regardless of where I work, I will always be driven by the need to perform and help other “Tess McGill’s” navigate their way to the top. Today my inspirational fictional characters include Tea Leoni as Madam Secretary and Julianna Margulies as the Good Wife.

Can you share the most interesting story that happened to you since you started your career?

This isn’t necessarily one incident or episode, but is a limitation that my counterparts also face. As Chief Marketing Officer, I am constantly exposed to new concepts –ours, or our customers’ — months before they are introduced to the public, sometimes longer. We serve as a proving ground for software-based innovations in healthcare and financial services, as well as AI and IoT concepts. It is so tempting to tell the world what is coming down the pike before the news is ready to spread. In a way, this eagerness helps me focus on today’s mission, today’s message. Because our responsibility to the bottom line supersedes the sizzle of page-1 news.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Two new hires. One name. This may relate to question #2, as well.

Cue…a case of mistaken identity.

Here’s what happened. On my first day of a new job, little did I know that another new starter, also called Leila, was joining the company the same day…as a software engineer. They took me into the lab, introduced me to the product managers and asked me about what programs I used. All the while I was thinking that something is not quite right here. Why don’t I have a proper desk? Where are those sales / marketing people who’d interviewed me? Why are they asking me these technical questions?

Finally, once everyone realized the huge mistake, it became a running joke between the departments. I must have put on a good show as an engineer, at least for a few hours. Despite the happy ending, the incident taught me to act on red flags as soon as they appear. I was lucky in this case that it ended on a comical note, but I made a determination to myself that I would speak up quickly in future instances whenever I felt confused or out of my depth.

What advice would you give to other CEOs or founders to help their employees to thrive and avoid burnout?

My best advice would be to be very conscious about maintaining balance in their lives, now more than ever. A lot of people have done some working from home, but for most people, this period has been their first time doing so full-time. The people who are doing the best are the people who are putting in place physical and time barriers between their working lives and their home lives. That means wherever possible, they have a particular place where they go when they want to work and that they’re disciplined about when they’re working and when they’re not. The likelihood of burnout increases when there are no clear dividing lines between work and home: it all bleeds together, meaning you never really have time to re-energize and recuperate.

It’s hard to say exactly, because it’s been an evolution, but probably around ten years. In my marketing roles, this mainly came about because I was managing various marketing specialists. My ethos has always been to work with the best people I can find and it never really mattered whether they were full-time employees in the same office or even overseas-based contractors. So long as they’re great at what they do, they add a lot of value and so long as communications and time zones don’t become unworkable, then your team can really be based anywhere.

The personal touch. When you’re not in the same office, seeing each others’ faces and chatting about what you did over the weekend, you have to make more effort to maintain the glue that keeps a team together.
Reporting. When you can’t look over to the desk to your left and ask how it’s going with some project or other, you’ve got to replicate that ability somehow. And the answer is rarely by firing off more and more emails which add to the inbox overload which most of us have to deal with.
Articulating goals. When you’re constantly sitting next to or near your team, you naturally exude what you want people to achieve. But if they’re not right there, you need to make sure they understand what you want.
Performance. Almost by osmosis, you know whether someone is doing well in a role when you’re sitting close by. Not so when they’re remote. You need to find some fair way of evaluating performance.

Based on your experience, what can one do to address or redress each of those challenges?

To keep the personal touch, a lot of it comes down to technology. And that’s why the likes of Slack and Zoom have seen such an upswing in demand. But beyond that it’s actually about making an effort. Even when you feel like you don’t have the time, it’s better for everyone if you can take some time to ask how people are doing and have a quick chat before getting down to business.
For quick updates or check-ups, instant messaging is about the best tech we have. Bigger picture though, it’s about having a system in place for people to report on progress. It could be as simple as a Google Sheet or as sophisticated as a multi-tiered dashboard. What’s important though is making sure that reporting takes a lot less of everyone’s time versus actually doing the work — and that people actually use it!
However formal or informal the goals may be, the main thing is that they are articulated clearly and frequently and you map everything back to those goals so the team is focused. Fuzzy goals are not your friends, and that’s even more true when dealing with remote teams. Everyone has to be on the same page, even if they’re thousands of miles apart.
In validating performance, it really depends on the type of role. In creative roles, you just have to look at something and you instantly know whether something is good or not. That’s true whether they’re remote workers or not. In other types of roles, you do have to do it by the numbers. The numbers could be revenue, it could be customer satisfaction. Whatever it is, you need to set up the system to find and track the most meaningful metrics and make sure you’re keeping a close eye on them.

I haven’t encountered any major problems with giving constructive criticism to a remote employee in recent years. I think the main reason is that over the years I’ve developed what I’d call my Brain Trust of people that I know and who know me well, professionally. When you’ve got history and you’ve got trust established, you can be a lot more transparent without worrying that criticism might turn into a drama.

Can you specifically address how to give constructive feedback over email? How do you prevent the email from sounding too critical or harsh?

Wherever possible, I try to stay away from giving feedback over email. I do have to do it sometimes of course, but if I can I’ll schedule a quick call with them instead. I find that the honesty and context of a live conversation beats an email every time. You can overthink an email, trying to make it into the perfect argument as to why something isn’t right and should be done in another way. But after you’ve agonized over the perfect wording for it, what usually comes back is an equally agonized-over justification or deflection. So you’ve both wasted time and you’ve barely made any progress. In a live conversation, you can explain the context, explain the issue and talk it through together. But whether it’s an email or a call, I try to leave room for the other person to solve the problem themselves rather than laying down the solution myself. That way, they’ve got skin in the game and they’re not being treated like some naughty kid.

I think a big thing is that you have to digitally re-create those watercooler moments somehow. That could be a lightly-moderated Slack channel where people can chat about things that aren’t necessarily work-related. Or it can be something more formal like a virtual celebration of some kind. We recently did that at our company, where there was a traditional holiday we celebrated remotely with our team in another country. Where possible we all brought traditional food to the virtual table, we chatted like friends and generally had a good time together. It takes effort, but it’s worth it.

Another thing I’d advise is to be careful about overloading your calendar with update calls. It was tempting, particularly at the beginning of lockdowns, to make sure you covered all your bases and put in place update chats with everyone. But eventually, you realize that you’re not leaving enough time to actually do any work. So you have to get out your virtual machete and start chopping down a lot of those formal engagements and just focus on the core “machinery” that allows you to do your job and trust that when specific issues come up, you’ll come together as you need to. I think this is possibly a lesson that we’ve mostly all learned now.

What do you suggest can be done to create a healthy and empowering work culture with a team that is remote and not physically together?

A lot of this should come from the top and should have started well before the lockdowns began to be able to translate it to a remote set-up. I’ve worked in companies where very little thought goes into creating a healthy and empowering work culture and I’ve worked for some where it’s a core part of their values. What I’ve found each time is that it comes from the top. If a leader isn’t particularly focused on that side of business life, and they’re solely focused on the numbers for example, it’s hard to push that sort of mentality up the chain of command. So whether you’ve got it or you haven’t, that’s more than likely to still be the case when you’re working remotely.

Find your network. There are some people you come across professionally who are so good at something or their brain works in such a particular way where you just have to maintain that contact and keep working with them somehow. I’m not talking about connecting on LinkedIn or even attending networking events. It’s the real-life experience of working with that person and being humble enough to know that that person brings something to the table that you don’t. I’ve been able to achieve a lot in my business life by recognizing that talent and bringing those people along for the ride. Over the years, I’ve found those people, I’ve found my network and in one way or another I continue to collaborate with them.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

I think it’s a lot of people’s favorite, so forgive me, but it’s “Be the change that you want to see in the world” by Mahatma Gandhi. Whenever you’re annoyed with colleagues, or even the whole world, it’s a reminder that you can actually change things yourself. When you stop trying to fix the world and you look inside, you find a treasure trove of things in yourself that need to evolve, before you start denigrating or preaching to the outside world. And when you do that internal work, you can actually make the world a better place, by inspiring others.

Because “Be the change” is such a popular phrase, it’s easy to disregard it, but if you take it seriously and think about it, it is transformative. In my life, I’ve predominantly worked in male-dominated industries. I could have wasted a lot of energy moaning how something or other isn’t fair. Thankfully, I’ve been fortunate enough to have had the support of great female mentors in my career — and their advice and attitudes have influenced me hugely. Now, I’m trying to be the change by mentoring young businesswomen as they start out in their careers.

Leila Modarres of Infostretch: 5 Things You Need To Know To Successfully Manage a Remote Team was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Jeff Miller of Potentia Workforce: How Diversity Can Help Increase a Company’s Bottom Line

Diversity increases innovation. In our own company, I’ve seen how our team saw the COVID-19 crisis, identified the gaps in health data, and developed a product to address those gaps for employers — all in about six weeks.

As a part of our series about “How Diversity Can Increase a Company’s Bottom Line”, I had the pleasure of interviewing Potentia Workforce Founder and CEO Jeff Miller.

Jeff has spent more than two decades helping businesses across the globe to optimize their workforces. Jeff began his career in business development in Boston and then Silicon Valley for a high-growth tech services company before joining the leadership team of an international IT solutions firm and taking it through a successful sale. He then spent four years running internal recruiting for Fortune 500, before reaching a long-standing goal and being named President of a global human capital organization with more than 2,000 consultants working around the world. Jeff saw first-hand how good talent management can shape the culture and bottom-line results for any company. But when he reached a crossroads and wanted to take his skills in a direction where he could serve more directly, he found inspiration within his own family — and the idea for Potentia was born.

Thank you so much for doing this with us! Our readers would love to “get to know you” a bit more. Can you share your “backstory” with us?

It’s my great pleasure. My career backstory really begins with a personal event. When our son Charlie was in first grade, he was diagnosed on the autism spectrum. It was one of those days you never forget as a parent and, while my wife Samantha and I were aware that our son had some learning differences, the diagnosis really rocked us at first. While the label gave Charlie access to some helpful resources, he was also consistently underestimated. I remember one teacher who said that Charlie might, one day, learn to fold his own laundry — meanwhile he was reading short stories at home. It didn’t align. We bounced between various public and private schools over the next several years until we established the structure and team that worked best for Charlie. We were fortunate that my wife Samantha could essentially make running that team and keeping Charlie on track a fulltime job. We know that not everyone can do that. Today, Charlie is today on track to graduate and learning to drive — he’s also a happy and very caring young man.

A little over two years ago we were at my mother’s funeral — she had suffered a long bout with Parkinson’s — and I was watching my then 16-year-old comfort my father after the service. It really hit me at that moment that I had a very capable young man on my hands, and that I needed to raise my game as a father, to get out of the year-to-year mode I had been in, and start thinking more seriously about what Charlie was likely to face as an adult. I came home and immediately started deep research project on adult autism. One of the things I learned, among many others, is that college grads on the autism spectrum are unemployed at 80%. This made no sense to me as a businessperson and was simply unacceptable as a Dad. At that point, I vowed to do something about it and the spark for Potentia was lit.

Can you share the funniest or most interesting story that happened to you since you started your career? Can you tell us the lesson or take away you took out of that story?

I remember once, back in the Silicon Valley ’90s, we had a two-man team working on a proposal we had no business winning. We worked on it all night and realized, as the sun came up, that we had never gone home and did not have time to. We were still wearing our suits from the day before, so we just switched ties, went in and pitched, and won the account. Then we each went home and collapsed.

I think I learned that there is no substitute for hard work, that you miss 100% of the shots you don’t take, and to always keep a “freshen up” bag at the office.

What do you think makes your company stand out? Can you share a story?

Potentia helps businesses to succeed in multiple ways — through our STARS program — where we teach employers like Chevron and Baker Hughes how to recruit and manage neurodiverse workers effectively, and through Potentia Projects — where our clients outsource IT and analytics work to us using our own spectrum talent. In either scenario, the emphasis is on a business’s bottom-line outcomes and how they deliver a competitive advantage. Our people are neurodiverse individuals who have often been overlooked, but they are simply better at certain roles. That is what makes Potentia sustainable. We’re businesspeople who are also passionate about our community, so while the mission to provide opportunities for that community to shine, it also always ties back to ROI for the client.

Are you working on any new or exciting projects now? How do you think that might help people?

We have some really talented problem solvers on our team. They have been working on technology to help businesses return their people to worksites safely since COVID-19 broke out. It’s called Potentia Health Registry and it has some really innovative features to lower risk. There is a lot of uncertainty among both employers and their work forces around this issue. We are putting our expertise with healthcare analytics to work to be part of solving that challenge.

What advice would you give to other CEOs or founders to help their employees to thrive?

Spend time thinking about why you do what you do and be able to articulate it. This will allow you to attract like-minded people who can bring their own unique talents to implement that vision. Then listen to them as, if you’re like me, they are probably smarter than you are about the various ways to achieve that vision.

What advice would you give to other CEOs or founders about how to manage a large team?

Create a culture that truly values differences and emphasizes strengths. Then remain open to where those insights might take you — including advice form those outside your organization. We’ve learned a great deal through conversations with great companies like SAP, EY, and Chase, that have invested in neurodiversity. We’ve then gone out and hired some really smart people and we’ve listened to them. They’ve helped us to shape our own vision of how we can serve and it has taken us to some unexpected places. But to us, that’s what being innovative is about.

Ok. Thank you for that. Let’s now jump to the main part of our interview. This may be obvious to you, but it is not intuitive to many people. Can you articulate to our readers five ways that increased diversity can help a company’s bottom line. (Please share a story or example for each.)

Absolutely. Our focus is neurodiversity, including autism, OCD, ADHD, dyslexia and other differences, and the impacts can be huge.

Diversity increases innovation. In our own company, I’ve seen how our team saw the COVID-19 crisis, identified the gaps in health data, and developed a product to address those gaps for employers — all in about six weeks.

Diversity programs make for better managers. We’ve heard multiple times how the training we provide to meet neurodiverse workers where they are has helped managers to play to the strengths of all of their employees.

Diversity lowers turnover. Neurodiverse workers have exceptionally low churn rates — typically under 5% per year when in the right roles. Before joining Potentia, our CIO ran a company where he didn’t lose a key employee for over 10 years. Who wouldn’t want that track record?

The public sector likes diversity. Government contracts are often awarded to businesses that can tangibly show their diversity. We talked with one company recently who estimated they lost over $35M in government contracts because their workforce was statistically too homogeneous. That got their attention.

When you put these factors together, and then add the fact that diversity hiring often earns tax breaks, you can see where the effect on the bottom line can be very significant.

How have you used your success to bring goodness to the world?

I believe it is our responsibility first and foremost to walk the walk. So, while we advocate for neurodiversity, we also have neurodiverse individuals at all levels of our organization — from executive and board roles to front line positions. We think that is essential.

Can you please give us your favorite “Life Lesson Quote”?

Well, it’s not very original, but Roosevelt’s “The Man in the Arena” quote has always resonated with me. “It is not the critic who counts…” I love that one.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are?

I’m grateful to Shawn Fry, our CIO, for paying me the highest compliment of partnering with me on this journey. I am also fortunate to be able to call him my friend.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this 🙂

I think it would have to be Temple Grandin. I have read a good deal of her writing and seen the movie of her life and find her completely inspiring. I have supreme admiration for people who choose a path of purpose — especially when the path is not always clear. No doubt I would learn a lot at that meal!

Jeff Miller of Potentia Workforce: How Diversity Can Help Increase a Company’s Bottom Line was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Big Ideas That Might Change The World: “How We Can Use AI To Inspire Better Writing”, With…

Big Ideas That Might Change The World: “How We Can Use AI To Inspire Better Writing”, With Alessandra Torre of Authors AI

We want to be the catalyst for untold stories to bloom. Our technology will help a lot of authors turn their hobbies into a career. Their stories might be told in the form of an ebook, a paperback or an audiobook. Or it could be converted into a movie script — one of our advisors is a Hollywood filmmaker who sees the potential of connecting the film industry directly with storytellers through the use of AI. The format doesn’t matter. What matters is the story.

As a part of my series about “Big Ideas That Might Change The World In The Next Few Years” I had the pleasure of interviewing Alessandra Torre. Alessandra is a New York Times bestselling author and president of Authors A.I., a new startup that is tackling a creative challenge — how to help authors write better novels with the help of artificial intelligence that serves as an initial judgment-free editor.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

I was that nerdy bookworm who always had a giant novel in hand. Reading was easy, but writing wasn’t something I considered until 2012, when I heard about self-publishing. Suddenly, there was a no-risk, no-rejection path to my dream goal — holding my own book in my hands. The knowledge of that possibility, and the act of writing my first book changed everything in my life in a huge and incredible way. Twenty-three books later, I met the co-founders of Authors A.I. and my life took another exciting turn.

I was recruited onto the team because of my track record as an author. But I also have a background in tech, and I suppose I have the entrepreneur gene. So it was only a matter of weeks before my two co-founders asked me to become the company’s president. It’s been a good fit.

Can you share the most interesting story that happened to you since you began your career?

Watching and participating in the film production of one of my books was a pretty intense experience. Whether it was navigating the laws on pet usage in film, or popping ice cubes into actors’ mouths to keep their breath from fogging on set, to making the transition from novel to script — all of it was fascinating and taught me a lot.

Which principles or philosophies have guided your life? Your career?

There’s a great African proverb: “If you want to go fast, go alone. If you want to go far, go together.” I’ve gone fast, and now I want to go far. For a long time I’ve been a solo-preneur guided by a cool resolve, and I’ve done quite well by myself. At the same time, I’ve always had a penchant for collaboration on worthy community projects. So it’s been personally fascinating to see how those two sides mesh in my role as president of our startup. I’m trying to foster a culture of open communication, of finding common ground, of owning and learning from mistakes. If you’re not experimenting and trying new things — and yes, at times failing — then your dreams are too small.

OK. Let’s now move to the main focus of our interview. Can you tell us about your “Big Idea That Might Change The World”?

Our big idea is to use artificial intelligence to help authors write better books and to help readers discover great new stories.

We’re developing the smartest developmental editor in the world — we named her Marlowe, and we already think of her as a person. She can read a manuscript and deliver sound, intelligent and honest feedback to an author in less than an hour. So that’s the first part, the super-helpful critique given to authors during the life-sucking rewrite process.

And now we’re starting phase two. The vision is to turn Marlowe into a superstar in the world of book recommendations. Our A.I. will be able to suck in tens of thousands of titles and then recommend books that will delight you based on the story elements. We think there’s magic in the stories themselves, not just in book sales data, so you’ll be able to find those diamonds in the rough.

Of course, Marlowe would ding me for that cliché!

How do you think this will change the world?

We want to be the catalyst for untold stories to bloom. Our technology will help a lot of authors turn their hobbies into a career. Their stories might be told in the form of an ebook, a paperback or an audiobook. Or it could be converted into a movie script — one of our advisors is a Hollywood filmmaker who sees the potential of connecting the film industry directly with storytellers through the use of AI. The format doesn’t matter. What matters is the story.

Keeping “Black Mirror” and the Law of Unintended Consequences in mind, can you see any potential drawbacks about this idea that people should think more deeply about?

There is a very real danger that someone will develop A.I. technology to write books using text spinner programs that reword existing novels in subtle ways to create new, plagiarized stories. We’re firmly against this kind of future. We already have knockoff jeans, watches and purses. The last thing we need is knockoff fiction. That’s one reason we founded Authors A.I. We’re getting out in front of the A.I. wave and saying, let’s use A.I. for good — to help authors during the creative process. Not for evil — to undermine authors’ careers.

Was there a “tipping point” that led you to this idea? Can you tell us that story?

I’ve always been thirsty for quick, unbiased and educated feedback on my manuscripts. I was an early fan of the book The Bestseller Code, and I was already familiar with co-author Matt Jockers’ ability to find successful markers in bestselling books. When I heard that his technology was being cultivated for use in the mass market, I was instantly intrigued and wanted to be a part of the team. For his part, Dr. Jockers spent three years waiting for the right opportunity to take his idea to market. So now we’re startup co-founders.

What do you need to lead this idea to widespread adoption?

There’s a quote I like by Joe Kennedy, the former CEO of Pandora, who said, “It’s easier to spread fire than start it where it doesn’t exist.”

There are burning embers everywhere in the fiction world today, and we’re ready to ignite a million careers. We have a very impressive technology out of the gate in Marlowe. We decided to bootstrap, so we don’t have a big marketing budget. But I think that when you have a big idea that gets a lot of people excited, it starts to spread by word of mouth. In the fall, we’ll start looking at a capital raise. It takes money to expand into overseas markets and to build out the team to take advantage of the big opportunity in front of us.

What are some “Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

I’ll share two. On the fiction front, I’ve learned a lot of lessons along the way. I’ve learned that tropes are your friend. You can be really creative within certain story frameworks. But you can’t be a total rebel and violate your readers’ expectations for what they want and need in a romance novel. If you do that, you’ve lost their trust and they’ll never read you again.

On the startup front, I wish my guardian angel had told me, “Be patient.” We were actually ready to launch in March. But then the coronavirus hit with full force. How do you prepare for something like that? We really didn’t have a roadmap for what to do, and people were starting to feel anxious. We decided it would be crazy to introduce a completely unknown brand at the height of the pandemic. We waited and put the time into making the A.I. even better. And by the time we launched on June 8, authors were still holed up but they were ready to hear our message.

Can you share with our readers what you think are the most important “success habits” or “success mindsets”?

Controlling distractions. It’s very easy to waste an entire day on the fleeting, the ephemeral. You have to learn how to focus, how to control and eliminate distractions, and how to be efficient, or you’ll never get to where you want to be.

Envision success. I believe strongly in the power of visualization. I consistently envision the future of our company, the great things it will do, and how we will achieve those goals.

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

There’s an old saying in Silicon Valley. “Ask a VC for money and you’ll get advice. Ask for advice, and you’ll get money.” So we’d love some angel investors or early-stage VCs to help guide us on our journey.

How can our readers follow you on social media?

We’re on Facebook, Twitter, LinkedIn and YouTube. The best place to join in on our conversations and live chats is our Facebook group. And if you’re an author, I’d love to hear from you.

Thank you so much for joining us. This was very inspirational.

Thanks for having me!

Big Ideas That Might Change The World: “How We Can Use AI To Inspire Better Writing”, With… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Heroes Of The Homeless Crisis: How Dr John DeGarmo Is Helping To Prevent Young People From Becoming

Heroes Of The Homeless Crisis: How Dr. John DeGarmo Is Helping To Prevent Young People From Becoming Homeless

Perhaps the biggest misconception about children in foster care is that the children are somehow at fault. When I was much younger, I had this same false belief, that children in foster care were bad kids, and that they did something wrong.

Yet, this is so far from the truth. These are children who are the victims. These are children who are suffering. Children suffering from abuse. Neglect. Malnutrition. Even drug-related problems passed on from a mother’s addiction. Children rejected by those who were to love them most, their parents. When placed into a foster home, many of these children carry with them the physical and emotional scars that prevent them from accepting the love of another.

As a part of my series about “Heroes Of The Homeless Crisis” I had the pleasure of interviewing Dr. John DeGarmo.

Dr. John DeGarmo is the founder and director of The Foster Care Institute. He is a TED Talk speaker, and conducts seminars and consult across the world on foster care, child sex trafficking, adoption, and child welfare related issues. Dr.DeGarmo is also the author of several books, including the book The Foster Care Survival Guide and Faith and Foster care. Dr. John is the parent of 6 children, including adopting three adopted from foster care, and has been a foster parent to over 60 children. He and his wife have been named the Good Morning America Ultimate Hero Award, the Up With People Ultimate Hero Award, and the Citizens of the Year in their hometown.

Thank you so much for joining us! Our readers would love to ‘get to know you’ a bit better. Can you tell us a bit about your personal background, and how you grew up?

Thanks for asking. I never planned on being a foster parent. After the death of our first child, my wife (who is from Australia) and I moved back to the United States, whereupon I began to teach high school in a rural school setting. I noticed many students in need, many students who were coming from poor environments. I noted to my wife one evening that as we had lost our first child, perhaps we could help these children in my classroom. That led to foster parenting, to my doctorate around foster care, to opening up a residential home for youth and young men in foster care, and to dedicating my life to making the system better for all involved. To be sure, the system is a broken one, and for those who age out of the system, the majority end up homeless within a year of leaving the foster care system. I am driven to change that.’

Is there a particular story or incident that inspired you to get involved in your work helping people who are homeless?

A child, who I call Sydney in my TED Talk and in a few books, that was placed in our home for almost two years was placed with birth family that she had never met in another state. Tragically, she suffered incredible abuse for over five years, and was eventually abandoned. She ended up homeless at one point. Despite trying every way I could to possible help her, I was unable to. Her story haunts me each day, and I have a great deal of grief, years later. I must help others. I must not stop working. There are thousands more just like her, today.

On a few occasions, my wife and I have had as many as 11 children in our home. We realized that we could not continue to do that, yet we wanted to take our service to these children to another level. That is why we opened up the residential home for youth and young men, which we named Never Too Late.

For one, the foster care system is in crisis. More children being placed into the foster care system, in part due to the rise of the opioid epidemic as well as the rise of domestic violence that children in our nation experience. Yet, there are not enough foster parents. Along with that, today’s agencies and caseworkers are overworked, overwhelmed, and under resourced. When a child is in a system that does not work, they suffer, as well. The statistics are grim for youth who age out of foster care. 55% will drop out of school, 65% will end up homeless, and 75% will spend time incarcerated. For many the system will repeat itself for their children. It is generational, and I have seen it time and time again with the children living in our own home. In addition, many youth who end up homeless end up victims of Human Trafficking, which I believe is America’s Ugly Secret.

Mental illness is an issue that many in our nation simply do not understand. When one has experienced great trauma, lives are changed. Anxiety can cripple some in ways that few will understand. For the scenario you describe, of those who start off healthy yet end up homeless, the trauma, anxiety, and lack of support system, that quite simply we all need in some fashion, can quickly lead to homelessness. Recently, my wife and I had two homeless teens in our home, living with our family, as we helped to provide them the support, the stability, the resources, and the love they needed.

For so many who are homeless, they suffer from a number of anxieties that overwhelm the; anxieties mental health challenges that they do not know how to process, and that paralyze them into inactivity. Along with this, many who are homeless do not have a support system of any kind.

If someone passes a homeless person on the street, what is the best way to help them?

To begin with, one should not pass judgement. We do not know the specific causes that has led someone to a life of homelessness. We do not know the trauma, the anxiety, the pain that someone has experienced, and is suffering from. Along with this, we can show kindness compassion, and can ask how we can help, even in the smallest of ways.

What is the best way to respond if a homeless person asks for money for rent or gas?

Perhaps give the person a gift card to a grocery store or fast food restaurant so they can purchase food. Purchase some bottles of water.

Yet, let’s look deeper. I am a firm believer that awareness equals advocacy. When we become aware of what is happening around us, in our communities, we can become stronger advocates.

Many youth who run away and end up homeless, as I noted earlier, end up victims of human trafficking.

Most prostituted youth today come from environments where they have already been sexually abused. To be sure, the majority of children in America who are exploited sexually have already endured a life of physical, sexual, or psychological abuse. Indeed, the contributor to a child entering into a life of child sex trafficking is a prior life of sexual abuse. Along with this, many of these children who have already been exposed to sexual abuse have problems with low self esteem, and do not receive the educational opportunities they deserve. Foster children often come from environments of these forms of abuse. Teens that age out of the foster care system are also more likely to end up homeless, and may choose a life style of prostitution in order to “make ends meet,” financially, so to speak. These youth are more inclined to be placed into foster homes or group homes, and are also more likely to run away. Pimps also attract foster children by targeting them in group homes, promising them gifts, a sense of belonging, and a place where they will be loved, as well as encouraging them with presents and gifts, all while grooming them for a life as a child prostitute.

We need to be aware that this is happening in our nation, and in every community. When we become aware of this, hopefully, we will become advocates.

Can you describe to our readers how your work is making an impact battling this crisis?

As director of The Foster Care Institute, I work with foster care agencies and foster parents across the nation and globe. One of our focuses is indeed on helping youth find the support and resources they so dearly need before they age out of the system, and prevent them from becoming homeless.

In addition, at Never Too Late, the residential home for youth and young men in foster care that my wife and I founded, our mission is to provide a safe, warm, comforting group home environment for young males, ages 16–21 years old, so that they may thrive physically, mentally, emotionally, and spiritually and begin new, stable lives filled with meaning, purpose, and joy. I have been overjoyed to see the community that we live in embrace Never Too Late and the young men that live there. Indeed, we are asked daily by people in our community how they can help the youth at Never Too Late. Again, awareness equals advocacy, and I am pleased that more people are becoming aware of the need that surrounds them.

How has the COVID-19 pandemic affected the homeless crisis, and the homeless community? Also how has it affected your ability to help people?

To be sure, the economy has been greatly affected by Covid 19, and millions of people have lost their jobs. Sadly, for some, this leads to homelessness.

Can you share something about your work that makes you most proud? Is there a particular story or incident that you found most uplifting?

Perhaps the most uplifting story time for me has been the year we had over 20 children and young adults come through our home during the Christmas season, so many of these children who once spent part of their lives as part of our family.

Without sharing real names, can you share a story with our readers about a particular individual who was impacted or helped by your work?

There have been several young men at Never Too late, the residential home for youth and young men, that have benefitted from my work. Yet, perhaps the one that stands out is a young girl who came to live with us at 17 years of age. Her family had been killed, and she had been adopted by three separate families, all who abused her in some way, over the course of 9 years. When she came to us, at 17, she had tremendous issues of trust, of attachment, of love, due to the level of trauma she had suffered. Make no mistake, it was a very hard time when she was with us, as she tried to sabotage the placement with our family time and time again,and tried to reject all that we gave her. A very hard time for all involved. Now she has a successful job in child welfare, has two beautiful children who are like grandchildren to my wife and I, and is very much a part of our family today. It shows me that unconditional love and never giving up does bring healing to someone who has suffered so much.

Can you share three things that the community and society can do to help you address the root of this crisis? Can you give some examples?

Sure! Here are ten ways that someone can help a youth who has aged out of foster care (without being a foster parent themselves).

1. Become an after school/college tutor.

2. Donate school supplies to local foster care agencies.

3. Develop a college and scholarship fund.

4. Teach youth money skills and the importance of saving.

5. Help youth open up a bank account.

6. Donate household goods to local foster care agency.

7. Donate furniture and clothing to local foster care agency.

8. Teach youth importance of good health and hygiene.

9. Show former foster youth how to read food labels, and how to choose fresh and nutritional food.

10. Teach youth how to cook and prepare a variety of healthy meals, and the importance of a good diet.

If you had the power to influence legislation, which three laws would you like to see introduced that might help you in your work?

1) Make it easier for foster care agencies and child welfare programs to work across state borders.

2). Provide more therapeutical services for children who are in the foster care system.

3). Lower the workload for foster care case workers and hire more case workers so they have more time to support foster parents.

I know that this is not easy work. What keeps you going?

Quite simply, “Sydney” does. It drives me each day. Right now, there are thousands of children and youth who are hoping and praying that someone helps them, that someone takes time to care for them. I can’t stop working.

Do you have hope that one day this great social challenge can be solved completely?

While I surely hope that it does, I do not believe that it will. Child abuse continues to increase in our nation. Human Trafficking is on the rise.

What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.

1. It’s The Child’s Fault. Perhaps the biggest misconception about children in foster care is that the children are somehow at fault. When I was much younger, I had this same false belief, that children in foster care were bad kids, and that they did something wrong. Yet, this is so far from the truth. These are children who are the victims. These are children who are suffering. Children suffering from abuse. Neglect. Malnutrition. Even drug-related problems passed on from a mother’s addiction. Children rejected by those who were to love them most, their parents. When placed into a foster home, many of these children carry with them the physical and emotional scars that prevent them from accepting the love of another.

2. You Have to be a Saint. I often hear, on a weekly basis, that my wife and I are saints for caring for children in need, and opening up our homes and hearts to kids in foster care. In no way, and in no fashion am I a saint, and I believe that foster parents from all over would echo that sentiment. We are not saints. We become tired, worn down, and exhausted. We have our own frustrations and disappointments. There are times when we succeed, and there are times when we experience failures. We are not the perfect parents. We are simply trying our best to provide a home and family for a child who needs one, and help a child in need.

3. You Have to be Married. As I travel the nation, working with foster parents, I have met some wonderful single foster parents. Some are widowed, some are divorced, some never married. In fact, one of my dear friends is a single dad to several children from foster care, and he has been a wonderful example for these children, and a great foster dad.

4. Your Own Biological Children will Suffer. There have been some who have told me they were concerned that being a foster parent might in some way influence their own children in a negative fashion. They voiced concern that the children from foster care bring a negative influence to their own children. Instead, I think it is the opposite. My own children have been influenced in such positive ways from those they have lived with, have played alongside, have learned from, and have come to love. Our children have been introduced to a diversity of cultural beliefs and ways of thinking, and have come to embrace some of these differences, as well. Additionally, my children have learned the joys that are found in adoption, from the three that we have adopted from foster care, and have learned that family comes in different shapes, colors, and sizes. My own family, as a foster family, has included children from so many different ethnic identities and cultures. As a result, my own children have so much more insight into how others live and think that most their age. In short, when you care for children in foster care in your home and your family, you will be given the opportunity to show your children how to be giving, how to be considerate of others, how to share belongings and time, and how to be sensitive and understanding to the pain that others might be suffering from, and you can do so in a very real, very hands on, very relevant fashion.

5. It Hurts Too Much to Say Goodbye. It seems that the comment that is made to me the most by those who are not foster parents is this; “I could not do what you do. It would hurt too much to give the children from foster care back.” As one who has cared for over 50 children in my own home the past 15 years, as well as traveling the country speaking about the foster care system, the question is one that I hear several times a week.

My response is this; “That’s a good thing. It is supposed to hurt. Your heart is supposed to break!”

To be sure, children in foster care need stability and they need security. Yet, what they need the most is to be loved. As foster parents, we might the first adults who have ever loved the child in a healthy and unconditional fashion. Sadly, for some children, we may be the only adults who will ever love the child in this fashion, in an unconditional manner. So, when the child leaves our home and our family, our hearts should break. We should experience feelings of grief and loss. After all, we have given all of our hearts and love to a child in need.

Today’s churches and faith based organizations have a tremendous mission opportunity before them; the mission to help children in foster care. With roughly 500,000 children in foster care, the mission field is a large one. People of all faiths do not have to travel to other countries to find a mission field, when there is a mission field in every community. I would like to see each faith based organization and people of all faith create their own “foster care ministry program” or “outreach program.” There are so many ways that faith based groups can help children in foster care right where they live.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Winston Churchill famously said “Never surrender” We must never quit, never surrender working to help these children. There is so much more work to be done, and today, this very moment, there is a child who is hoping and perhaps praying that someone will help them.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

Can I name three, please?

Ashton Kutcher is working hard to bring awareness to Human Trafficking.

Kathy Ireland is an outstanding advocate for children in foster care.

President Donald Trump has done a great deal of work to end Human Trafficking in our nation.

I would like to sit down with each, or all three, and collaborate on how we can help children in crisis in our nation; children who need someone to stand up and say “I will help you.”

How can our readers follow you online?

Thanks for asking. I can be found on Facebook, Twitter, Youtube, and Linkdedin at Dr. John DeGarmo Foster Care Expert, and of course online at The Foster Care Institute.

This was very meaningful, thank you so much!

Heroes Of The Homeless Crisis: How Dr John DeGarmo Is Helping To Prevent Young People From Becoming was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Lisa Jolly of Honeybunch Pure Naturals: 5 Steps You Can Take To Become More Resilient

Flex your muscles! You need to find your weaknesses so you can strengthen those areas. Listening to rap music helps too!

Take a good look at your ‘Facebook’ friends. Ask yourself, “did this person check on me when I needed them?” If they haven’t been there for you, cut them out of your life. Resilient people don’t bother investing their time in people who don’t give the same care in return.

Write lists and reflect often. Acknowledge the bad, get rid of it and move on. Channel the good and choose to focus on the positives that are in front of you.

Speak your mind! You are bound to get some haters along the way but it’s great training for when you are successful.

Talk to strangers. Learn to listen, know who you are talking to and see how they can help make you stronger.

I had the pleasure of interviewing Lisa Jolly. Hailing from Wanganui, New Zealand, Lisa has been a serial entrepreneur for over 20+ years, launching her most recent international company Honeybunch Pure Naturals in 2014. Her stroke of creative genius came right from her kitchen, when she decided to submit her handmade soap and scented bath products to Shopify’s Build a Business competition. Her high energy, hard work, and persistence caught the attention of many in the industry, accelerating Honeybunch’s jump into the world of e-commerce.

The natural product line, infused with New Zealand Manuka honey, was created because of Lisa’s desire for safe products that her whole family could use and enjoy. All Honeybunch products are created in an eco-certified facility and carefully handcrafted in New Zealand. Manuka honey lovers can immerse themselves in a variety of bath and body products including flavourful lip balms, soaps, lotions, and more.

Lisa is passionate about the natural wellbeing of humans and wildlife, she is continuously finding ways to contribute her products and her voice to causes that are dear to her heart. Lisa is excited about Honeybunch’s launch into the U.S market and is focused on sharing both her brand and her entrepreneurial story with thousands of others.

Thank you so much for joining us! Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’?

I never would have dreamed that I would become a serial entrepreneur, however here I am…straight from the college of hard knocks.

As an only child, I swore I would never have children, and then found myself as a young mother at the tender age of 24 with three children under the age of three all while managing my first business (a flower shop that flourished into a massive floral distribution chain). I vividly remember pushing my baby in a supermarket trolly while I was surrounded by the flowers I was selling at the store, one kid on my back and one sitting in the cart! I did that same run 7 days a week for about 5 years just to make ends meet. The training allowed me to better handle challenges that were thrown at me and taught me how to multitask. It was truly the start of my resilience training!

In some respect, it’s almost like I jumped on a bullet train with no ability to jump off. My children became my fuel for work, providing for them with things like private education and arming them with the tools for success was very important to me as I wasn’t as fortunate to have all those things as a child. I was thrilled when a chance encounter happened one day and someone walked into my blooming business (ironically named Blizzblooms) and made an offer to buy the business. I jumped at the opportunity, planning to be a full time mother and have some time off. But next thing I knew, I was opening a cafe (which then sold), followed by a restaurant (which also sold), another flower shop (which also sold), a manufacturing business … you get the idea. Now, years later I find myself with my lovely Honeybunch brand, which is perfect timing as my kids are now young adults and have left the nest. With all these years under my belt, I’m more determined than ever to make this brand international.

Reading back on this it all looks so easy, but the tears between the lines and dots were what I would only describe as a wooden roller coaster that didn’t go around corners well, and took ages to get to the top of each high point, only to come crashing down many times!

Can you share with us the most interesting story from your career? Can you tell us what lessons or ‘take aways’ you learned from that?

Well, that’s such a loaded question for me as there’s so many to choose from. I had a chat with a guy who passed by my store each day walking to work in central Hong Kong and saw me self decorate as I lacked the funds. Little did I know that he was one of the richest men in China who thought I was an artist so ended up investing in me. I also managed to get my Honeybunch products into the amazing ABC stores in Hawaii by handing a product to a store manager while stuck in a store as a street parade went past trapping a ton of us inside. I also connected with my now USA distributor Thomas (a stranger at the time) by asking him a question in a store in Hawaii because I noticed him loading some retail shelves.

I would say that from my many experiences throughout my career, that have led to wildly unfathomable opportunities I have learned to talk to people! All of these encounters I think of happened because I took the time to not just talk, but to listen to new people I met along my journey. I enjoy listening to other people’s experiences, doing that can change your own life for the better. Always be kind and remember that resilience comes from listening to everything and everyone you can and learning from other’s experiences by taking the good and using it to help you grow.

What do you think makes your company stand out? Can you share a story?

Honeybunch was actually formed because of my ambition to win a competition held by Shopify. At the time, I was a little bored with the day to day of my manufacturing business and was looking for a new challenge (I also really wanted to go to Necker Island and hang out with Richard Branson!). I saw the business competition as a great opportunity to train myself on how to build a website, grow a social media presence, and focus on things related to digital marketing — all things that were way out of my usual skillset. It was quite hard for me to wrap my head around at first, since I wasn’t raised with technology! But I am very determined and knew if I took on the challenge, I would learn along the way.

I knew I had to bring something special and different to the table. For starters, I was living in New Zealand at the time and wanted to bring in a product unique to my country, and Manuka honey was just that. I had beautiful liquid gold right in my backyard that could be shared with others! I had also witnessed the demand for Manuka honey while visiting Asia working on business for my other manufacturing company, so I knew that this was a space that had opportunity. Because my personality is very fun and energetic, I wanted to infuse that into the brand to make it stand out. I thought developing products that creatively showcased the beauty of honey and flowers, would make for the perfect combination of a quirky vibe matched with amazing natural properties and benefits. Although I didn’t win Shopify’s competition, they did feature me in an article, which focused on the fact that my brand was top on their radar because it was so hard to ignore me! I take that as a win, the uplifting spirit of my brand, our ‘bee’liefs and values, caught their attention which was a clear sign that I was onto something special.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful to who helped get you to where you are? Can you share a story?

Absolutely, I agree. I have quite literally been a one woman brand for the majority of my business life. However, during Shopify’s business competition, I stumbled upon a group of really awesome guys that were doing great things in the entrepreneurial space. I used the learnings from my past experiences and kept reaching out to them on social media. Sure enough they would tweet support for me every now and then, giving me this sense of motivation and encouragement! Eventually, I mustered up the courage to message them and to my absolute delight, they invited me to a life changing lunch where we bonded over entrepreneurship and made plans to meet again. I had it set in my mind that I would do business with them one day. Ironically this happened on the same day that I ended up at Snoop Dogg’s house (clearly something was in the air!), so it truly was a pivotal day in my life.

One of the guys I met was Sam Rusani, I have him saved in my phone as “Sam business tall guru guy”, he has become a great friend and mentor to me. He has been an investor, a mentor, a genuine friend to me and my distant tall rock. We share a love of entrepreneurship, music, wildlife, and taking risks however his perhaps are more calculated than mine so he is able to quietly teach me strategy. He tells me I have the ‘just do it’ quality and that strategy can be learned along the way, whereas some people strategize for years and never actually do it. I am so grateful to have Sam in my life.

Now let’s shift to the main focus of this interview. We would like to explore and flesh out the trait of resilience. How would you define resilience?

Resilience to me is unrolling from a fetal position because you have lost everything, and learning to crawl, walk and stand again. Resilience is being able to tell your story proudly, while owning your shit (learned that from gangster rappers). Resilience is not only about accepting your failures, but proudly sharing them so you can possibly stop some future heartache for others who may be in a difficult situation. Resilience is not allowing others to influence your dreams. Resilience is taking the worst situation and making an effort to see the light. Resilience is the ability to speak your mind and beliefs without worrying what people will think of you.

What do you believe are the characteristics or traits of resilient people?

Self belief is probably the biggest trait, perhaps a bit of directness without feeling the need to filter yourself and your thoughts. I would definitely say adaptability, and high energy, along with the ability to make quick firm decisions.

When you think of resilience, which person comes to mind? Can you explain why you chose that person?

Martha Stewart, I mean, what an amazing resilient woman! She makes her fortune doing everyday things and sharing them with the world, she even went to jail and came out better than ever. If you can come back after being at the top of your game and deal with what she has survived publicly then she deserves a badge of resilience. I’m privately hoping she reads this so she can whip me up a Honeybunch Manuka honey recipe book. How about we call it “the resilient bunch recipes — Honeybunch recipes to boost immunity and resilience.”

Has there ever been a time that someone told you something was impossible, but you did it anyway? Can you share the story with us?

Yes. Multiple times! I guess being told by the New Zealand Trade and Enterprise (NZTE) that I was not a suitable candidate for grants and financial support to open a shop in Hong Kong was initially a hard hit. Sure enough those same folks showed up to my Hong Kong shop grand opening (uninvited, I might add) and were wishing me congratulations, even asking how I pulled it off! My answer? “Well you didn’t support me so I jumped on a plane, signed a shop lease in Hong Kong and here we are. Another glass of champagne?”

Did you have a time in your life where you had one of your greatest setbacks, but you bounced back from it stronger than ever? Can you share that story with us?

China 2015. A few months before I was to open our Hong Kong store. Long story short, I woke up at 1:00am in my hotel room to discover my eye was nearly popping out of my head! The whole night is still a blur, but I ended up in a Shanghai hospital for weeks, and after 4 operations I lost my eye sight in my left eye and a big part of my filter. It was such a life altering experience, so I took to writing and started a book called “Shangeye view”. I embraced the recovery time and used it as a window to reflect on my life. I came to the reasoning that for years, travelling was my way to see everything amazing this world has to offer and yet somehow my life had become a travelling whirlwind. I wasn’t truly taking the time to really stop and look at all the beautiful things around me. I made a vow to myself from that point on to really see everything around me and ironically I now see more with one eye than I do two! The best part of that setback was recognizing how lucky I actually was and knowing that I already had such a great life. It was what was needed to make me stronger, more grateful, and resilient.

Resilience is like a muscle that can be strengthened. In your opinion, what are 5 steps that someone can take to become more resilient? Please share a story or an example for each.

My top 5 steps for being more resilient are:

Flex your muscles! You need to find your weaknesses so you can strengthen those areas. Listening to rap music helps too!
Take a good look at your ‘Facebook’ friends. Ask yourself, “did this person check on me when I needed them?” If they haven’t been there for you, cut them out of your life. Resilient people don’t bother investing their time in people who don’t give the same care in return.
Write lists and reflect often. Acknowledge the bad, get rid of it and move on. Channel the good and choose to focus on the positives that are in front of you.
Speak your mind! You are bound to get some haters along the way but it’s great training for when you are successful.
Talk to strangers. Learn to listen, know who you are talking to and see how they can help make you stronger.

I try to give back wherever I can to charities I am passionate about. When money has been tight, my support has been vocal and physical, I’ve found opportunities to give back to animals who are suffering. My love for animals inspired me to create a Honeybunch gift box that has the saying “the Bees knees and koalas in trees” on the packaging. For every order, we donate $1 to help rebuild and support Australian wildlife, which is needed now due to the devastation from the terrible bush fires.

I will always care about supporting wildlife and environment related causes, but with the recent COVID-19 pandemic I recently decided we should channel our efforts into helping front line workers at hospitals. So we are sending our Manuka honey balms as a donation, and I’m proud to say that we have currently sent over 1000 lip balms directly to nurses and doctors, who can also distribute them amongst their teams. If you want to truly understand the word resilience, I would suggest interviewing one of these amazing frontline hospital workers, they are awe inspiring. Donating lip balms to protect their smiles is only a small thing but it’s something we could do directly and right away.

Hey …. Richard Branson! I tried to go to Necker Island but didn’t make it … yet! I want to check out the wildlife with a cocktail in my hand, while feeding little animals, while pitching for an investment in Honeybunch. If Gary Vee wants to come, that would definitely work too!

How can our readers follow you on social media?

Honeybunch_Naturals on Instagram

Honeybunch Naturals on Facebook

Lisa Jolly — personal blog Facebook

This was very inspiring. Thank you so much for joining us!

Lisa Jolly of Honeybunch Pure Naturals: 5 Steps You Can Take To Become More Resilient was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Lanette Jamieson of the Seed Movement: Why We Desperately Need a Consciousness of Love

Have no regrets. Take stock of your shortcomings, your stumbles and your mistakes. Acknowledge them so that you can achieve the most transformative way of experiencing your ascension toward divinity.

Ihad the pleasure to interview Lanette Jamieson. Lanette is the founder and creator of the Seed Movement. The movement serves to encourage the abandonment of old, learned and conditioned ways of seeing the world as well as to help people rid themselves of negativity and judgement so that they can create what they want to see around them. This sudden revelation came sometime after Lanette experienced crossing over to the other side on the surgical table during a heart surgery procedure. “Then suddenly energy burst around me. I was unconscious, but somehow, I felt conscious and aware. How could this be? What was happening? I saw sparks all around me and felt a sense of explosion, my being shooting upwards like a rocket ship. It was at once exciting and serene; a sense of relief overcame me.”

Thank you so much for joining us Lanette! Can you tell us a story about what brought you to this specific career path?

A near death experience several years ago in my twenties was one of the best things that happened to me so far in life. I laid seven minutes and thirty nine seconds without a heartbeat on an operating room table.

I not only can recall my time in this half state between life and death, but made a choice to heal down here on Earth just as I had done while in heaven and this passage created a way for me to bridge divine energy with this dimension we call the physical realm. I am here to reveal that we are all capable of experiencing this process, if we so choose.

Once ‘leaving my physical body’ happened for me, I knew my thoughts about a career serving people who wish to ascend in becoming the greatest version of themselves would be my only calling. My proprietary recipe can bring any soul to a limitless place and this method can compliment any career or life path in a seamless and borderless way.

Can you share the most interesting story that happened to you since you began your career?

Hey you! Are you afraid, confused and uncertain especially in these difficult times? I am here to tell you that all of those things disappear once you are in heaven. Actually, they don’t just disappear. They are lifted off and carried away like chocolate ice cream stains on a white t-shirt. This story is not as much about my death as it is about the idea of a global transformation. The reality that transformation in our hearts and minds even down to the very thoughts we carry, must take place until they can no longer pull us away from our true authentic selves.

Can you tell us about your “Big Idea That Might Change The World”?

The biggest idea I have ever deployed for widespread adoption is LOVE. The Seed Movement was a divine download reinforced by the eight minutes I spent in the other life. During that time, the prevailing ideology — that with which I was enveloped, was love. I’m talking about the LOVE consciousness. In heaven I learned that each soul comes into its particular lifetime to live and contribute for the greater good of all humanity. Any soul can choose either an assisting role or a primary role. An assisting role helps another soul to discover its mission. A primary role looks like a compilation of previous lifetimes and lives on Earth to discover lessons not learned in previous lives. Both discovery processes involve being uncomfortable, tenacious, and patient in a variety of situations over a range of vibrations. The primary soul, however, must learn to release the lower vibrations to overcome larger obstacles, which can be extremely difficult in current times.

How do you think this will change the world?

Once we are pulled into our higher calling — conscious of love — we are able to effectuate positive change. Think of all the adversity and trauma we have suffered as a human race and all of the ingenuity that has risen from it. Shortages are met by apps and innovations that people can use to supplement physical and emotional needs. Job loss has been mitigated by the rise of entrepreneurship and job creation. Social injustice has been met with swift activism in the form of protest en masse. Assaults are documented in real time with cameras and crises are met with widespread community response. We keep vigil for those who are in grave danger. The love consciousness is derived from source. It is inextricably connected to birth and death. Only when we are tapped in can we ascend to greatness in servitude to others. This is the hallmark of the Seed movement.

Keeping “Black Mirror” and the “Law of Unintended Consequences” in mind, can you see any potential drawbacks about this idea that people should think more deeply about?

It is important to understand one cannot conflate love with narcissism. Nacricissm, by definition is the erotic gratification derived from admiration of one’s own physical or mental attributes — a normal condition at the infantile level of personality development. That there is a perpetual battle between good and evil, we are certain. The Chinese call this yin and yang. When negative influences sap our energies leading us into chaotic and destructive outcomes, we find there are places where forces of good appear. Such an example can be observed with Hariet Tubman’s Underground Railroad, a network designed to free the enslaved. When we model hateful, greedy behavior and we receive an awakening — often triggered by the acknowledgement of our own mortality, we are generally prone to change course. Still it is important to note that narcissists and sociopaths are exempt from this progression.

While it is true that evil and hate reign in the hearts of many, we have come to learn that it will not, for the majority of us. Think of Roberts’ poem, a simple rhyming tale read as a bedtime story. The piece takes on heavy themes — corporate greed, familial alienation, the pandemic — and somehow comes up with a happy ending. Set in an unspecified future, the poem looks back on pre-pandemic life and imagines a “great realisation” sparked by the scourge, much like how darkness works in tandem with light.

What do you need to lead this idea to widespread adoption?

During this time, both the planet and people need so much healing. The Universe will show our hearts that we can share in the most loving ways of finding solutions to our daily infrastructural needs. My prediction is that we will most likely not return to old ways. A time of change is upon us. Contempt for the rot of racism and division will take on a deeper meaning than ever before. We will hold one another, standing shoulder to shoulder as allies strengthened by the fortitude of new leadership.

We can see the love movement take hold in the gripping throes of today’s protests. Such a heinous act as the killing of George Floyd from a Minneapolis police officer to the murder of Breonna Taylor, has incited a momentum for the abolishment of old power dynamics. When we connect strongly with our heart, we invite in the divine light and remember how to elevate our consciousness. It is the reason we are undeterred by bullets, beatings and gas brought on old paradigms of corruption, domination and greed that no longer serve us. Our widespread adoption, for all beings to be free from pain and suffering, has only grown in force.

What are your “5 Things I Wish Someone Told Me Before I Started” and why.

Have no regrets. Take stock of your shortcomings, your stumbles and your mistakes. Acknowledge them so that you can achieve the most transformative way of experiencing your ascension toward divinity.
Find your humility. Did you know that humility is the secret sauce espoused by today’s most powerful leaders? Leadership is not exemplified by might or by show of force, but by humility.
Experience resistance. We are triggered by dissonance. We fight with that with which we do not agree. We carry internal conflict. Sit in the abundance of your divine being as you are alive today and consider your legacy for when you are called home.
Live in the now. Living in the now is imperative to the growth of one’s soul. Yesterday is already gone and tomorrow is not promised. Be present with what isn’t comfortable and work daily to become grounded in this understanding.
Let go of ego, control, competitiveness and intense fear based patterns so that you can raise the frequency of your DNA, which in turn activates your higher self and your higher life purpose.

Which principles or philosophies have guided your life? Your career?

Gratitude is an activity I practice daily. It is an integral part of deepening your understanding of others and their plight.

Can you share with our readers what you think are the most important “success habits” or “success mindsets”?

The definition of success is under constant reassessment. What does success mean in today’s world? Yale’s psychology of happiness classroom, one of the most attended courses of all time, defines success habits around eight parameters. These include setting goals (and working to achieve them), getting enough sleep, meditation, exercise, human connection, initiating kindness, expressing gratitude and savoring.

Success mindsets, often centered around finance, literacy and wellness means preparing for any eventuality. Many communities are suppressed from having the luxury of being able to plan financially for themselves, oppressed in the institutionalisation of injustice, which is why empathy remains, for me the most important success habit of all time. I want to thank my publicist at Niki Inc and Fotis Georgiodis’s for the opportunity to share this stance.

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say?

I am especially motivated by the modern day activists of our time who operate in the love consciousness. Malala Yousafzai, Bethenny Frankel, Muhammad Yunus, MoveOn.org and others who support the tearing down of old hierarchical structures that serve to oppress all know that there must be a centralized place where capital can be invested for the allocation of seed money for social entrepreneurship. We know that The Seed Movement will continue to effectuate global change with a million dollar investment.

How can our readers follow you on social media?

Please follow us on twitter here https://twitter.com/TheSeedMovement

@theseedmovementofficial on Instagram.

Website https://theseedmovement.com/

Thank you so much for joining us. This was very inspirational. 🙂

Lanette Jamieson of the Seed Movement: Why We Desperately Need a Consciousness of Love was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Leena Alsulaiman of Leena Alsulaiman Fashion Consultancy: Brand Makeovers; 5 Things You Should Do…

Leena Alsulaiman of Leena Alsulaiman Fashion Consultancy: Brand Makeovers; 5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image

All experiences in life are an opportunity for growth and learning. The gift here I believe is that of opportunity, an opportunity in which we learn to see beyond the surface because buried deep inside this box, deeper than the darkness itself, is a wealth of insight, compassion, and self-awareness. The person you are today has been built brick by brick from the things that you have gone through both good and bad.

As part of our series about “Brand Makeovers” I had the pleasure to interview Leena Alsulaiman of Leena Alsulaiman Fashion Consultancy.

Drawing from her Middle Eastern and American heritage, fashion stylist and brand consultant Leena Alsulaiman is empowering women worldwide with her newly launched consultancy.

Thank you so much for doing this with us! Before we dig in, our readers would love to “get to know you” a bit more. Can you tell us a story about what brought you to this specific career path?

I’ve always loved fashion, but when I was younger and growing up in the Middle East, I never had an example of how you could make a living in this industry. So alternatively for many years I took the path of the creative entrepreneur but somehow unconsciously always brought a sprinkling of styling to my roles. I love working with people, but I also love working creatively with clothing, accessories, and shoes. So for me, fashion styling is a way to bring all of that together.

Can you share a story about the funniest marketing or branding mistake you made when you were first starting? Can you tell us what lesson you learned from that?

There are no mistakes, only lessons. And oh boy have there been quite a few lessons along the way, but one that stands out most was earlier in my career I partnered with a friend to start an event company in Dubai and the name we chose was Pow Wow Events! At the time we had no branding experience and well…we thought it was cute. Needless to say, that name was short lived because we needed to be taken seriously, and having to explain the name to every prospective client became tedious as we went along.

The lesson from that was to identify to your audience and their core values and understandings, because if you want to be taken seriously, then you need to reflect that through your branding and that all begins with the name of your business.

Are you able to identify a “tipping point” in your career when you started to see success? Did you start doing anything different? Is there a takeaway or lesson that others can learn from that?

My personal tipping point came back in 2015 when I decided to take my passion for styling and fashion seriously and not just view it as a hobby. To do that I jumped into retail and became fully immersed in learning the process of service and selling in a retail environment, learning the ropes as I went along.

My biggest take away from that is to get comfortable with being a beginner, being awkward, and even uncoordinated. Yes it can be a hard hit to the ego, but it’s just a stage you have to go through in order to learn and gain confidence and competence.

Are you working on any exciting new projects now? How do you think that will help people?

Yes! Quite a few in fact, but the latest is that on my recently launched website I have adapted my styling and consulting services and offerings to include virtual offerings. In adapting to the new retail climate as we navigate the COVID-19 pandemic, retail is turning its focus online and over the last few months I have been approached by clients to offer my services virtually, so I adapted and created a platform that speaks to that need.

What advice would you give to other marketers to thrive and avoid burnout?

As cliche as it may sound, find something you love to do and the work won’t seem as heavy. Now, when you are a business owner the hours can turn into 24/7 real quick, so drawing boundaries and having processes in place for your workflow are a must. Reading the ‘5 Second Rule’ and ‘Work it out’ by Mel Robbins have been instrumental in improving my time management and managing my boundaries. But aside for all this the most important thing is to allow yourself the space to simply rest and enjoy life.

Ok, let’s now jump to the core part of our interview. In a nutshell, how would you define the difference between brand marketing (branding) and product marketing (advertising)? Can you explain?

In my current business, my branding is about me, it is who I am. How I strategically market or advertise is how I build awareness of my brand.

So, through my branding I reveal who I am as a fashion stylist, what I stand for, what my values are and why you would want to work with me. Marketing/advertising is how I create awareness for my brand, and how I can find and activate new business.

To use a fashion/style analogy here: If you think of advertising as viewing my instagram style stories that brings attention to my latest offerings and insights… my branding then makes sure that those featured styles and insights align with my core values and style.

Can you explain to our readers why it is important to invest resources and energy into building a brand, in addition to the general marketing and advertising efforts?

While both components are important, if your branding. isn’t strong and doesn’t communicate your values and mission clearly, then no amount of advertising or marketing will get you clients that will stick around. Advertising will bring you clients, but branding is how you keep them loyal.

Let’s now talk about rebranding. What are a few reasons why a company would consider rebranding?

Rebranding is never an easy feat but in certain cases it can be a necessity, Some of the reasons to consider rebranding would be if your services have evolved and changed, your audience has changed, and as your business has grown you are seeing a disconnect in the optics and visual elements of your branding vs the actual services and core values.

Are there downsides of rebranding? Are there companies that you would advise against doing a “Brand Makeover”? Why?

Yes most definitely. In my humble opinion I don’t think that for the most part, well known and established older companies, or even fashion houses should ever do a full brand makeover, because they can undo years, sometimes even decades of history and momentum. And the cases of how rebrands have failed overshadows the successes.

Ok, here is the main question of our discussion. Can you share 5 strategies that a company can do to upgrade and re-energize their brand and image”? Please tell us a story or an example for each.

Due to the extensive time and money that can go into a ‘rebrand’ I prefer to go the more conservative route of a brand ‘refresh’ as a first step. This is the same thought process I use when approaching a client’s Closet Audit for example. So let’s take a step back and before taking it all to Goodwill let’s evaluate what we can alter, wear differently or even accessorize to give it a refresh.

Similarly a brand refresh can be implemented easily and cost effectively for the most part, and if a true rebrand is needed the refresh has then brought you a few steps closer. while testing out the theory of change with your client base.

Some ideas for the Refresh:

Website Refresh — Take some time to update your testimonials, press page, and update your meta tags and searchability. These are small changes that can make a big impact.

Tag Line Refresh — Revisit your copy and make sure it is aligned with your growing and evolving business and clientele.

Update/change in services — If your services have evolved and what your clients are asking for has to, so make sure that is reflected in your menu of services

Outsourcing the refresh to a new set of eyes — It’s a tale as old as time but having a second/new set of eyes can give valuable insight to a refresh or rebrand.

Imagery refresh — Maybe you currently are using stock photos for social media and your website, why not hire a brand photographer to work with you on images that truly represent your band and its messaging.

In your opinion, what is an example of a company that has done a fantastic job doing a “Brand Makeover”. What specifically impresses you? What can one do to replicate that?

I think the Brand Logo makeover at the fashion house of Gucci was a huge success. In 2016 the new creative director Alessandro Michele was able to bring back the Gucci ’80s logo back from the dead, and since then the double ‘GG ‘has become iconic in its utilization on belts and bags.

I am actively advocating for a return to vintage and the heirloom mindset. Today’s world is filled to the brim with fast fashion and there isn’t much room for vintage or items that can be passed down over generations, and that is something I would like to see come back. If you look at your closet today, most probably you will find that 90% or more are items that will not pass the test of time nor will they be items that you could pass down to your children and grandchildren and I think that’s causing a huge missing link from our stories and histories within our families and generations.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Someone I loved once gave me a box full of darkness.

It took me years to understand that this, too, was a gift. — Mary Jane Oliver

All experiences in life are an opportunity for growth and learning. The gift here I believe is that of opportunity, an opportunity in which we learn to see beyond the surface because buried deep inside this box, deeper than the darkness itself, is a wealth of insight, compassion, and self-awareness. The person you are today has been built brick by brick from the things that you have gone through both good and bad.

How can our readers follow you online?

You can find me online at www.leenaalsulaiman.com

And on social media on Instagram @leena.alsiulaiman

Pinterest: LeenaAlsulaiman

Thank you so much for these excellent insights! We wish you continued success in your work.

Thank you so much I appreciate the opportunity, it’s been fun!

Leena Alsulaiman of Leena Alsulaiman Fashion Consultancy: Brand Makeovers; 5 Things You Should Do… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Jim Misener of 50,000feet: Brand Makeovers; 5 Things You Should Do To Upgrade and Re-Energize Your…

Jim Misener of 50,000feet: Brand Makeovers; 5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image

As the sum of an organization’s relationship with its audience, brand is critical to providing the foundation for any initiative. For most companies, brand is the largest intangible asset and contributor to shareholder value, which is a typical measure of the value for public and most private companies. Simply put, brand is a critical component to not only your business but also to its overall worth.

I had the pleasure of interviewing Jim Misener. Jim Misener is the President at 50,000feet, overseeing the strategic direction of the creative consultancy as well as business development and client services. With leadership and experience across financial services, consumer electronics, automotive, retail and luxury, Jim works closely with many of 50,000feet’s clients.

From as early as I can remember, I have been really curious and excited about learning and thought that ideas can be expressed in beautiful ways. Throughout my childhood, I used to collect Braun clocks. Looking back on what a peculiar interest that must have seemed to everyone, I would like to think that somehow I must have seen — without knowing it — the brilliance of Dieter Rams.

Great ideas move you. Great design speaks to you. I guess that I was destined to work in a profession where every decision you make regarding the design of an experience can really have an impact and make a difference. Design determines how ideas live in the world so design is incredibly important.

Can you share a story about the funniest marketing or branding mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I’m sure that there were too many to count. I can say that I feel like I have always learned from every project that I have taken on and have tried to tackle. I think that it’s the adrenaline rush from the challenge and the endorphin rush from the achievement that is the draw for most of us in a creative field. Creativity offers many rewards, and a wonderful sense of accomplishment — of creation — is among them.

Although an experience in terms of a single mistake doesn’t rise to the top, I think that most of my failures throughout my career might be tied to failing to learn how to harness a team early enough in the process of tackling certain challenges or to create an impact on a greater scale. Leadership and team building are so important in any walk of life — and especially if your goal is to create meaningful and lasting change of any kind. It’s a mistake not to employ and to learn from the talents of others. You get to better solutions faster than by going it alone.

Are you able to identify a tipping point in your career when you started to see success? Did you start doing anything different? Is there a takeaway or lesson that others can learn from that?

I think that this question brings up an important discussion: how we should look at success. As the adage says, if you love what you do, you never work a day in your life. For me, there is so much truth in that. I see success as a journey that continues throughout your life. There are points that we term failures and others that we call achievements, and both are important steps along the path. I believe success is about meaningful engagement in what you set out to do. Sometimes, that means curious and undirected exploration. Other times, that takes shape in decisive and swift action. To succeed is to land upon an idea of yourself in your life’s work. It is also about coming to an understanding and acceptance of that decision which makes you happy.

For me personally, I have had the great opportunity to follow many of my professional interests and to learn from each of them. Early on, I worked for global management consultancies — an experience to which I think that I owe a certain amount of my success and which was likely a tipping point for me in my professional career. I learned the tremendous value of bringing organizations and teams together around a vision and purpose and how knowledge is the core of driving growth. I also gained an understanding of staying committed to life-long learning. To be successful, you need to stay committed to educating yourself on new ideas, new approaches and new skills. If you’re always learning, then you’re always challenged and growing. When you’re always growing, you tend to be happier and more engaged. Happiness can be the best motivation and rocket fuel to launch and sustain your career. It’s a philosophy that continues to shape my career.

Are you working on any exciting new projects now? How do you think that will help people?

At 50,000feet, I have the great fortune of working with an incredible team and incredible clients. We work with some of the world’s most respected brands and others who are rising in the ranks by disrupting their categories. Each day presents more challenges than I can solve and more opportunities than I can pursue. If I’m ever frustrated, it’s because I feel that I can’t do everything that I would like. I have come to embrace that feeling and not get overwhelmed by it.

Currently, our team is working closely with clients across a range of industries, all of whom are focused on the health of their employees and customers while also adapting their businesses to the realities of the pandemic. Our work with them has ranged from adapting messaging that is relevant and resonates with their audiences in a radically and rapidly-change world to working with some who are rethinking their entire business model. No matter the degree of change, it’s exciting to work with businesses who are open to undergoing transformation at every scale; and it’s incredibly rewarding to help lead those efforts.

In terms of making a difference, I think that our work helps our clients achieve their goals and to solve the problems that lie before them. As a member of an independent creative agency, I have found great purpose and meaning in helping to sustain a company that provides for our team. Our job is about more than providing a livelihood. It’s also about providing a healthy environment and creating the circumstances for each of us to grow both personally and professionally.

What advice would you give to other marketers to thrive and avoid burnout?

Listen to yourself. Our priorities and obligations within both our personal and our professional lives vary, and we need to remember to check in with where we’re at. It’s great to be ambitious, but we need to take time to rest, decompress and daydream. We should remember to hold the reins loose enough to be open to change and to grow and in ways which we may not have imagined.

Ok, let’s now jump to the core part of our interview. In a nutshell, how would you define the difference between brand marketing (branding) and product marketing (advertising)? Can you explain?

In a sentence, brand marketing focuses on delivering on the emotional needs of an audience while product marketing focuses on delivering on their functional requirements.

Can you explain to our readers why it is important to invest resources and energy into building a brand, in addition to the general marketing and advertising efforts?

As the sum of an organization’s relationship with its audience, brand is critical to providing the foundation for any initiative. For most companies, brand is the largest intangible asset and contributor to shareholder value, which is a typical measure of the value for public and most private companies. Simply put, brand is a critical component to not only your business but also to its overall worth.

Let’s now talk about rebranding. What are a few reasons why a company would consider rebranding?

As socioeconomic conditions and cultural perspectives evolve and change, brands need to keep in step to remain relevant. Rebranding offers a process by which marketers can evaluate, develop and implement brand programs in a systematic and measurable way. Rebranding provides an opportunity to make a brand more compelling and more respected for its employees, suppliers, business partners, customers, consumers and community.

Are there downsides of rebranding? Are there companies that you would advise against doing a “Brand Makeover”? Why?

Despite its many rewards, rebranding always poses the risk of forfeiting some degree of brand equity during the process. Whether measured in awareness, engagement or loyalty, rebranding efforts can disrupt what can be a fairly subtle, finely tuned balance between a brand and its various audiences. Rebranding should be considered and undertaken carefully. While the most respected brands will have the strongest foundations on which to build, they also have the most to lose. Conversely, the brands that have the most to gain may have the weakest foundational elements in place to support the effort required.

While every rebranding effort should be undertaken by first considering the specific objectives of an organization and the specific competitive position of the brand, the following five strategies, or principles, are good to keep in mind.

Be authentic. Every brand must speak in as authentic a voice as possible. That doesn’t necessarily mean being confessional, an apologist or pleasing everyone. Rather, it means expressing your unique perspective in a way that resonates from your vision, is true to your heritage and supports your core underlying value proposition. Younger generations are demanding this behavior from brands; and therefore, so many well-established and fledgling brands are doing this really well today.
Move fast. A remarkably recent addition to brand management is speed. Customers and consumers around the world have come to expect immediate responsiveness from brands, and the speed at which they are able to respond and adapt has become a trait by which brands are measured. While most technology brands have borne the weight of this expectation from their beginning, nearly every brand today is subject to the same set of customer expectations, whether across B2B or B2C markets.
Be accessible. Brands need to be where their customers and consumers want them to be. Period. Brands need to be adept at expressing their point of view and delivering on customer expectations across channels, platforms and media. Having a strategy to embed your brand within a larger experience and to distribute it across a wider range of networks and platforms while still being able to maintain your brand positioning is becoming increasingly important as we begin to turn to more platform-based experiences. Being truly omni-channel requires brands to be able to be more flexible and adaptable than ever before.
Keep it simple. As customers and consumers are presented with an increasing number of choices, brands that are able to convey their value proposition and competitive advantage will win. Keeping it simple means creating brand experiences that make interactions easy, intuitive and even fun. The best brands anticipate the needs and desires of their customers and deliver on them before they are requested or require action. Reading the future for any brand starts by reading the minds of its customers.
Be invaluable. Perhaps the greatest truth and merit of all, brand development should begin by understanding and then delivering upon a brand’s unique promise. By answering what value — or invaluable — product, service or experience a brand promises, branding efforts can focus on making the brand experience more focused on delivering it. The brand promise should serve as a North Star for all branding efforts.

In your opinion, what is an example of a company that has done a fantastic job doing a “Brand Makeover”. What specifically impresses you? What can one do to replicate that?

Uber has done a tremendous job of positioning a service of which many of us would never have dreamed and making it a simple, mainstay of everyday life. As one of the fastest growing brands in the world, Uber seems to conceive of rebranding as a continuous process, akin to its business and product development. An industry and brand pioneer, Uber has seamlessly evolved its brand experience to incorporate insight from its customers in order to offer a greater range of products and services. Its value proposition is clear and concise. It keeps a revolutionary technological innovation easy to understand and easy to use.

Although I don’t consider myself a person of influence, I think that I would advocate for a movement of believing in yourself. Too many of us create barriers and make rules for ourselves that prevent us from living up to our greatest potential and perhaps being the happiest that we can be. Fear has its place in reminding and motivating us although it can also hinder us from being true to who we are and becoming all that we can be.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

I have three, long-time favorite quotations that I seem to have come back to throughout my life. I still find power medicine in them.

“Eighty percent of life is showing up.” (Woody Allen); “The harder I work, the luckier I get.” (Samuel Goldwyn); and “You must do the thing you think that you cannot do.” (Eleanor Roosevelt).

For me, they somehow all work together — reminding us to believe in ourselves, in what we can achieve and in what good we can do. Chasing and making ideas, creating, disrupting and doing things differently all involve covering new ground and can be scary. To be great, you have to believe in possibility and opportunity — and yourself.

How can our readers follow you online?

I’m most prolific, engaged and reliable on LinkedIn. You can find me there.

About 50,000feet

With offices in Chicago and New York, 50,000feet is an independent global creative consultancy that develops integrated experiences for the world’s most respected brands. From brand identity systems, marketing communications and advertising to all facets of interactive, 50,000feet uses strategy, design and technology to help brands connect more deeply with their customers.

Jim Misener of 50,000feet: Brand Makeovers; 5 Things You Should Do To Upgrade and Re-Energize Your… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Kyle Francis of Professional Transition Strategies: 5 Steps You Can Take To Become More Resilient

Having a purpose beyond just the course of your business is also key. Whether your greater purpose is your family, putting your team and their families in a better place, or donating to amazing groups doing amazing things; all of these purposes take the object off of you and allow you to work toward something more meaningful. This will encourage creative thinking, problem solving, and will make you come up with flexible solutions that will allow you to bounce back.

I had the pleasure of interviewing Kyle Francis, Founder and CEO of Professional Transition Strategies. After receiving his bachelor’s degree in Entrepreneurship and Professional Sales from Baylor University, Kyle completed the MBA program at the University of Colorado with specialties in Finance and Strategy. Kyle has worked in the dental and medical field since 2005 consulting for practices, medical device companies, and groups of practitioners. He has used this knowledge to consult over 50 start-up companies and dental practices, as well as help build well over 100 dental and medical practices across the country. He has owned all or part of more than 20 practices and has been an investor in multiple DSO concepts. Kyle created Professional Transition Strategies (formerly Headwaters Practice Consultants) to facilitate the sale of over 350 dental practices as a buyer’s representative, seller’s representative, or as a transaction broker. His M&A work has resulted in over $200M in total deal flow. His specialty is offering unique options to sellers allowing them to explore individual, group, and private equity investments to achieve the transition goals of his clients. He and his family live in Colorado Springs where he enjoys golfing, skiing, and hunting as often as he can.

Thank you so much for joining us! Our readers would love to get to know you a bit better. Can you tell us a bit about your backstory?

Sure! I grew up in Kansas where I was lucky to go to an all-boys prep school (Rockhurst) that prepared me very well for my journey down to Waco, TX where I went to college at Baylor University. I majored in Sales and Entrepreneurship but very much wanted to work in venture capital or private equity. There are two paths to start doing that kind of work and I chose to become an expert in a certain industry. As I looked around, I decided that dentistry was pretty interesting as it was comprised of a bunch of entrepreneurs, many of whom didn’t know how to run their dental practice. So, I took a position selling capital equipment (chairs, lights, units) to dentists.

However, I have baby face and many of the people I was selling to had a hard time taking me seriously. So, I started “horse trading” with them. I would do complex transactions and paperwork for them like finding them a partner and completing a transaction to sell half of their practice so that they would buy the equipment they needed from me. By 2007, I was getting more calls for that than anything else, so I started up a company to sell practices. That year, we moved to Colorado Springs where we still live today.

Over the course of time, I have had quite a few stops and starts. I merged my business with others that were similar, and then had to buy those three partners out of the business. I tried to subsidize my income with sales and consulting positions during the lean times and quite frankly I had a very nice sustenance business. It was just me though and sometimes that can feel lonely. So, I had a choice to make about trying again to scale my business by filling the gaps in my talent set with amazing people who do their jobs better than I could have done on my own. In 2016, we began scaling the business dramatically and we have seen 20-fold growth in that time period. We now have over 100 practices for sale across the country and our average practice size is well north of $1M in collection.

I am VERY lucky with the team we have in place and they have made the culture that attracts others. We are poised for significant growth even during this pandemic and I attribute most of our success to the fact that we are stronger together and we each pull for each other.

Can you share with us the most interesting story from your career? Can you tell us what lessons or ‘take aways’ you learned from that?

The most interesting story is a compilation of quite a few stories in my case. I am the son of an entrepreneur and I always wanted to own a business. As I thought about doing it, I kept reading stories about “making the jump” and “not to have a backup plan” to make sure that you put everything you had into the success of the business. I took that to heart!

I made four jumps out of high paying jobs to focus completely on the business. The first three led me to take another high paying job to make sure that I could float my life and enterprise. The last one was the one where I was actually ready to do it, scale up the business, and had the right people in the right place to succeed.

Here is the deal. I wasn’t necessarily wrong to make the jump the first couple of times and I wanted it just as badly then as I did in 2016 when I made my final jump. But I still had things to learn before I was ready. I needed to learn how to fire people (specifically partners), to take responsibility for my actions, to be a better leader and how to grind. Hindsight is always 20/20 and I know I wasn’t ready then, but I am glad that I tried. It allowed me to meet many great people who affected my life and career greatly and for this iteration of my company to be the best yet!

What do you think makes your company stand out? Can you share a story?

I think it is the options we provide our clients. Most dental practice brokers have built their business being in the “good old boys network” and operating pretty similar to a small town real estate agent. A dentist comes to them because they have been selling practices forever or because someone that they know knows them. That broker then uses his network of buyers (normally locally) and lists it in the normal places that buyers look for a practice and waits for the phone to ring.

We are much different than that. First of all, we are the only brokerage who has an outbound business development team. We end up finding the doctors who want to sell before the old boys network does. Secondly, we are exceptionally good at marketing for new clients and marketing their practices. Most importantly, we operate like an advisory in that we find unique buyers and situations that can be very profitable for sellers and that are not open for most practices. Finally, our contract aligns with the doctors we work with. For instance, we have a very short-term listing agreement and we don’t make anyone pay upfront for our service — just when the job is done.

My favorite example of this are Drs. Amy Jessel and Roger Moynihan. They had an awesome practice in southern California and had multiple brokers try to sell it over a couple of year period. They tried at least one local broker and two national firms. Their goal was to sell and be out of the practice in short order so that they could spend more time with their new grandkids and to be able to take more than a week long vacation together as they were both doctors in the same practice for 30+ years and they had never done that before. Because of our marketing approach, we were able to sell the practice in four months to a buyer which would not have been found unless you have a very robust marketing system as he was overseas with the military. Further, we sold the practice for a higher amount than it was marketed by the other brokers for because we did the correct analysis on the cash flow moving forward. Roger and Amy were able to take the next step in their life and the buyer now has a great practice to work in!

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

This is super cliché, but it is the only answer that makes sense. The credit here definitely goes to my wife, Kate. She takes care of all of the stuff around the house and truly is the COO of our family. It allows me to spend time working and gives me the leeway to travel, coach our team, and do countless meetings after hours. And I do feel like I have a cheerleader with her on my team. However, the thing that I would give her credit for in this way is her intuition.

Early in my career, I had the ability to bring on a partner who was a dentist. He was very charismatic, and I thought that having a dentist on the team would make some people take me more seriously. We all decided to take a trip together before we “tied the knot” on a partnership we were both wowed by their opulent taste willingness to spend on the finer things. I think I ended up being starry eyed, but Kate was wary about them. We talked a bunch about it and I eventually “sold” her on the concept so shortly thereafter, I had a partner. It was lucrative for a couple of years, but it flamed out and I had to purchase his stake of the company.

This was the first and last time that I did not listen to her gut feel about a big move. That doesn’t mean we don’t disagree sometimes about the small stuff but on the big things I always listen if she has an opinion.

I think of resilience like a spring. In easy times, the spring is not tensed but in tough times, you are stretched in ways that you might not have seen coming. I believe that resilience is the direction that the spring bounces back to as you come out of the tough time. Some people experience a hard situation and the direction that their spring bounces backward as they withdraw back into themselves. Some end up getting stuck as the tension retracts and they end up in the same place. I think that resilience is making an opportunity out of the challenging environment and using the tension to catapult you in the direction that you want to go.

I equate resilience and grit as you need “stick-to-itiveness” to be able to persevere through the time where the tension in the highest. In a way, this makes sure that the tense spring catapults you forward. But just because you put your head down and charge through, you may not know the direction that you are looking to go. Attaching strategic and opportunistic thinking is also important as you may need to pivot the direction you were going in order to be successful. To me, this is the direction that the spring will move forward.

When you think of resilience, which person comes to mind? Can you explain why you chose that person?

Probably my dad. I would call him a serial entrepreneur as he has owned many businesses, and some have worked…and some have not. There were times as we grew up that things were tight when he was starting or growing a company, I know there were more challenges which he faced than I will ever know the whole story about.

A story that sticks out was when he was growing his first company, Impact Direct Marketing, he was starting to hire people after doing it on his own for a while. One of his first hires was a CFO type of position as it fills one of the gaps in his skillset. My dad is a very trusting guy, which probably makes him a great boss, but it also lends to people having the ability to take advantage of his kindness. This person decided to do so and ended up stealing from the company. I don’t know how much or for how long (I was in grade school), but I can’t imagine the hurt and loss of trust. I do know that whatever the amount was put the business in a cash crunch. Regardless, he used the situation to get better and he continued to operate, put new procedures in place, and years later sold the business for a very attractive buy out.

Has there ever been a time that someone told you something was impossible, but you did it anyway? Can you share the story with us?

Maybe not impossible but there is one time that sticks with me. I was going through the MBA program at Colorado University and the capstone class was taught by a guy who had owned/operated many companies with very large exits from his investments. I loved hearing the stories he told about his varied experiences and how he decided to use his money for good after he exited each situation.

Our course long assignment was to do a case study about a business and asked for the ability to alter the project a bit in order to do an actual business plan on the business that I was already working in to show how it could scale. He agreed, so I poured my heart and soul into the analysis. I turned it in an got an “A” but that is not what I was really striving for. I wanted to know if the concept would work. So, I scheduled time in his office to learn about his thoughts. He said the numbers I came up with were not realistic and the concept was flawed “in a way that he couldn’t put his finger on” so I left with no direction except something was off and he didn’t think it would work.

I wouldn’t say that I was devastated. But man. I was frustrated. Quite frankly, it made me not want to look at that document. So even though I persevered, I didn’t look at the business plan much. The interesting thing is that when I read it through recently — the numbers did end up lining up with my results last year. It was very satisfying and took almost 10 years for it to happen!

Did you have a time in your life where you had one of your greatest setbacks, but you bounced back from it stronger than ever? Can you share that story with us?

By far the hardest thing that I have had to go through was the second partnership in my business. I had bought out my first partner but still had the issue that I was a young guy and thought it would behoove me to have a dentist on my team. I ended up meeting with two guys who had started brokering practices on their own. They needed someone like me as well and I thought it would be a great merger. So, we combined our businesses, invested in rebranding, and started working together. We did quite a few deals and bought practices together over the course of a couple of years, so it was a profitable venture for all of us.

However, we found out that our management styles for the practices we bought were different as was the work ethic for the necessity of after-hours meetings. It was my impression that the younger of the two dentists was on my side and we would buy the older partner out together to continue operating the business together. I was wrong. We ended up going through a long legal process that finalized in separating the practices we owned (theirs) from the brokerage (mine). I am very sure that I didn’t do everything right, but I was hurt and lost trust in people in general.

My spring was tensing, and I did spend a couple of weeks grieving. However, coming out of the bad times I learned quite a few lessons that have informed the growth of my business. Most importantly, I needed to hire for the holes in my talent set and it may not be a necessity to have a dentist as a partner. This change was the biggest catalyst for change in my entire career.

Did you have any experiences growing up that have contributed to building your resiliency? Can you share a story?

My biggest example of this is something I may not have understood as I was going through it but in retrospect was definitely so. My parents were very grounded in their beliefs and decided it would be best for me and siblings to be homeschooled through sixth grade. From an education standpoint, I was prepared. But from a social standpoint, I was at a huge disadvantage when I started going to school.

I am a very social person, but I didn’t know exactly how to relate. I was good at basketball and had other friends who I had known for years. I had to learn social norms on a time frame that most people already knew them. I think I was finally caught up by senior year of high school, but I am sure there were many times that I could have withdrawn and gone back to a safe place. Instead, I was able to turn this weakness into what I believe is my biggest strength, being able to relate to and have empathy for many kinds of people.

Resilience is like a muscle that can be strengthened. In your opinion, what are 5 steps that someone can take to become more resilient? Please share a story or an example for each.

Don’t shy away from the hard stuff

People like to be comfortable. But we are not built for comfort. Case and point: this interview! I am not good at talking about why what we are doing is really great. This is definitely my weakest point and doing webinars, writing articles, and doing interviews stretches me dramatically. However, if something is hard, it is something to learn and the more you learn, the more resilient you will be.

Move from Triage to Strategy

It is normal to be working on the things that are right in front of you, especially when the situation you are in turns into being difficult. Just keeping your nose to the grindstone is not the worst thing to do and triaging your business decisions can be a very effective way of working. If you are not pointed in the right direction, you may be using the tension in the spring to move out of the crisis in the wrong direction. Thinking strategically, even in short spurts, is important to the efficacy of what you are trying to achieve.

Control your Controllables

This timeless concept by Zig Ziglar is very true. There are many things that are outside of your control (COVID-19, state of the economy, and our elected officials). These are all important, but they should not consume you. Take care of your attitude, take care of your team, take care of your customers, and inject this attitude into everyone that you come into contact with!

Do something bigger than yourself (family, team, purpose)

Having a purpose beyond just the course of your business is also key. Whether your greater purpose is your family, putting your team and their families in a better place, or donating to amazing groups doing amazing things; all of these purposes take the object off of you and allow you to work toward something more meaningful. This will encourage creative thinking, problem solving, and will make you come up with flexible solutions that will allow you to bounce back.

Action cures apathy

Yes, it is important to take time, be still, and think about your current situation. However, in my experience, that causes me to get stuck in that mode which causes paralysis by analysis. At some point, there will be a time to move even if the plan is not completely ready. At least you will be trying and the concept of “failing fast” is real. I would rather fail five times when I am actively trying out concepts than trying to perfect my model on paper before I am willing to move. It actually costs less to fail fast and you will get the experience that you need to react better in the next situation.

I love the idea of a social impact company. For years, I donated to organizations on my own and I didn’t talk about it as I am not much of a self-promoter. However, once the team understood that giving was a big part of what I did, we structured our business around the fact that we want to do well by doing good. We put a name to charities we support, talk to the doctors about why we give, and put goals on paper about how much we want to give. Each year, we want to give 5% of our gross revenue to our charitable partners and this year our partner is Give Back a Smile, which is the charitable arm of the American Academy of Cosmetic Dentistry. It was our largest recipient last year and the dentists we work with love their mission.

Giving puts us on the same team as our clients and partners. We are all pulling the same direction and it allows for larger conversations rather than just the transaction of a business. It is also a prosperous circle in that the more we give, the more clients want to work with us, and that allows us to do more good.

I think it would have to be Mark Cuban. I would love to learn how to parlay what I am doing now to being able to spend the time investing into other groups. lso, what kind of time, effort, and energy should be expended when investing rather than operating.

How can our readers follow you on social media?

You can follow Professional Transitions Strategies on Facebook and Twitter. You can also find PTS and myself on LinkedIn.

This was very inspiring. Thank you so much for joining us!

It was my pleasure! Thank you!!!

Kyle Francis of Professional Transition Strategies: 5 Steps You Can Take To Become More Resilient was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Future is Now: “Security From Inception” With Haydn Povey of IAR Systems

Most people don’t understand the impact of connected technology on privacy, and the services that harvest our behavior to provide us services. These services can be extremely positive and benign, or they can be misused to mislead, nudge, and influence our behavior. We have to address that openly as an industry and in society, and in front of the adoption, or we risk implementing a system that puts revenue ahead of privacy.

I had the pleasure of interviewing Haydn Povey, CEO Secure Thingz, and General Manager Embedded Security Solutions, IAR Systems

Haydn is the founder and CEO of Secure Thingz and General Manager for the division Embedded Security Solutions at IAR Systems, with a focus on developing and delivering next-generation security technology for the IoT and other connected systems. Haydn is also a current member of the Executive Steering Board of the IoT Security Foundation. Haydn has a background in senior management at leading global technology companies for over 20 years, including 10 years in senior marketing and business development roles at Arm. While at Arm, Haydn looked after the company’s strategy and product roadmaps for security within IoT and M2M marketplaces, and he led the development and introduction of the Cortex-M microprocessor family.

Thank you for joining us Haydn. Can you tell us a story about what brought you to this specific career path?

I trained as an Electronic Engineer, but I’ve always existed on the boundary of the physical world and the computer electronics world. I spent nearly a decade working for National Instruments Corporation on the interface between the real and cyber worlds, which was incredibly interesting. I worked in Texas for a few years and then moved back to England where I was lucky enough to be headhunted by ARM Holdings to run their microcontroller (MCU) product management, first as Senior Product Manager and then as a Marketing Director within the Processor Division. This was ARM’s first initiative to move into the cyber physical world, and my team took them from having no presence to becoming the dominant architecture for microcontroller. Along with MCUs, I owned the processor core business for bank cards.

One day, the Chief Operating Officer of ARM came to my office and told me he wanted me to look after security across ARM’s processor families. There was a bit of a problem with one of ARM’s major consumer electronics customers in Japan. I was told to, “Go sort it out.”

That was my introduction to security. I spent the second half of my time at ARM focused on security, which was extremely fortunate. I gained tremendous experience on cyber, physical, and security systems. This gave me a unique skillset and perspective. And, it’s what set me on the course for the work I’ve done at Secure Thingz and at IAR Systems, where we’ve been able to bring security to the heart of the Internet of Things (IoT).

Can you share the most interesting story that happened to you since you began your career?

I believe our career paths are made by certain moments. For me, the most interesting moment was when the COO of ARM explained how a major project for a tier one consumer electronics company had gone “sideways” and directed me to fix it. It marked the point where I moved from someone who was interested in security to someone who owned the problem for a major company. It caused me to look at things differently and to truly consider at how we value security.

One important lesson I learned about security is that consumers must have a reason to value it. You cannot dictate security to consumers, you have to bring them on the journey and offer them value; as with any feature.

About 10 years ago Digital Rights Management (DRM) was a big issue as people were using PCs to rip music and movies. DRM was supposed to be the solution, but asking consumers to pay more for something that they saw as fundamentally undermining their rights, simply didn’t work. Then Apple introduced iTunes and the iTunes Store, and gave consumers an easy way to manage and access media while protecting copyrights. Apple changed the game by making technology accessible and removing many (but certainly not all), of the reasons people were circumventing DRM.

A close second to this moment goes back to working National Instruments. Over my history with NI I have had more sub-machine guns pointed at me than I can count. My work bought me into contact with many agencies of the UK Ministry of Defense, including the Atomic Weapons Establishment, Defense Research Agency, the Chemical and Biological Defense Establishment, and so on. It was all incredibly interesting and sometimes challenging, especially where heavily protected facilities meant I faced machine guns on every visit.

Can you tell us about the “Bleeding edge” technological breakthroughs that you are working on? How do you think that will help people?

Without a doubt these come and continue to come from my work on the IoT, an area I’ve lived in for the last 15 years. In early days it was called Machine-to-Machine connectivity and allowed direct communication between devices using any communications channel, including wired and wireless. In its basic form it provided controls, such as turning lights on and off from a mobile phone, but overall there was a clear definition within the system of each operation and application.

The IoT is more far complex and virtually limitless in terms of what can connect and where the value lies. The potential is fantastic. For example, consider a connected Baby Grow or baby vest. My eldest child who is now 21, was born prematurely and weighed only three pounds. He was in Special Care Baby Unit for many months, which used a baby mat to monitor his breathing. We continued to use this at home, and it provided a great sense of comfort. Today, Baby Grow products can monitor breathing, movement, and body temperature among other things. And while that’s an improvement, it’s still limited.

With the IoT, however, the Baby Grow could connect to any number of Things. So, if the baby stops breathing in the middle of the night, the bedside alarm clock would wake up a parent and the room lights would go on so the parent could focus quickly on their child. Before the IoT, this would have been unimaginable. With the IoT, the Baby Grow has the potential to become the most critical, powerful, and wonderful alarm system you’ll ever own as a parent.

The ability to provide a service that combines Things (physical devices) is where the value of the IoT lies. The Things are an embodiment of the value, not the value itself. The Baby Grow, the lights, the alarm are just Things that enable the service to operate. The value is that they wake up someone who can save a baby’s life.

The crucial factor and foundation for every IoT service is security that prevents it from being compromised by a third party.

The work I am doing today enables chip developers to implement foundational security into every design without ever knowing where the chip will be used or in what application. Designing security in this early in my opinion, is the right approach. We call it Security From Inception. Not only does it provide a secure foundation for any application, but it saves the costs of upgrading or redesigning applications to add security features. Making security part of the DNA in every chip means they can be used in virtually any Thing. No one can predict what apps will be hot in the future, be we do know they will require security.

How do you think this might change the world?

The concept of Security From Inception is changing the world, and it is the only way to build Things that will connect to the IoT. By building-in security from the point of imagining the solution, or inception, we are providing an essential capability that won’t control or constrain how customers use embedded devices.

Secure devices can be integrated into a million different systems from consumer and industrial electronics, to Smart Cities without concern. Security has the potential to engender a whole new industrial revolution of connected systems. Fundamentally though Security From Inception sets innovation free.

Keeping “ Black Mirror” in mind can you see any potential drawbacks about this technology that people should think more deeply about?

There are a number of examples where IoT technology without security has, and can, go wrong. People have hacked into cameras and recorded activity in people’s homes. Smart speaker devices continually monitor, collect, and transmit conversations, requests, and environmental sounds to the companies who designed them, for product monitoring and improvement.

In some cases this capability is a good thing, for example in investigating criminal activity. However, even then it can be considered a violation of privacy. Personally, I find it somewhat Orwellian. The challenge is protecting our data and our privacy. If we don’t rise to this challenge now, we may accidentally end up in a dystopian nightmare and then, people will stop adopting new technology and systems. If that happens, technology, instead of freeing us, will constrain and challenge society.

Was there a “tipping point” that led you to this breakthrough? Can you tell us that story?

There are a few notable tipping points that led to this breakthrough including the growth of smart devices, external threats, and a shortage of cybersecurity experts.

IDC predicts that there will be 200 billion IoT smart devices this year, an increase from 2 billion in 2006. This breathtaking growth is expected to continue at an even faster pace. That’s about 26 smart devices for every human on earth. Most of these will be used in factories, businesses, and healthcare, but they will touch your lives in many ways.

For example, when I left ARM I consulted to Renesas Electronics, a Japanese chip company who had recently announced a new platform to support applications like smart electric metering. Electricity has a strong cash equivalent, and if someone can hack the meter to get free electricity, the chances are they will. This was especially true if they used power for illegal activities, such as cannabis production. In addition, without proper security smart meters are vulnerable to attacks from malware that turns connected devices into remotely controlled bots that can be used as part of a large-scale network attacks.

Smart meters are also potentially prone to ransomware attacks like those carried a number of global corporations in 2020 including steel manufacturers and water treatment facilities. These attacks disrupted service, caused revenue and job losses, and drove stock prices down.

Even as the need for security becomes more evident, Gartner report that there is a global shortage of 3 million cybersecurity experts. This is an impossible number to educate our way out of, there are simply too few cybersecurity experts bring trained to impact the market Instead we must build in Security From Inception with tools that abstract and simplify the process, making security a part of a Thing’s baseline DNA, and enabling all developers to implement security in their normal development flow.

What do you need to lead this technology to widespread adoption?

We need to change the mindset. Widespread adoption requires a profound change in perception and action.

Right now, security is viewed as an expense; and hence negatively. A security risk, breach, or attack is perceived as theoretical threat — until it happens. Then companies ask, “Why didn’t we do something about this before?”

This needs to rapidly change. C-level executives must accept that security doesn’t only protect against malware and other attacks, but it can protect Brand and Intellectual Property (IP) — an organizations core values — from cloning and counterfeiting, which the OECD (Organization for Economic Co-operation and Development) estimate as a $500 billion dollar a year industry.

Chief Information Security Officers (CISO) must expand their roles from responsibility for just information security, to include the security in their products. They need to define the risks and impact of a product attack, or work with experts who can inform them.

Finally, we need global legislation. This is coming. It started in the UK, then moved to the European Union (EU), and now California, Oregon and other states have passed laws in the United States. Legislation will define a set of best practices and require a reasonable level of security for every connected device, from robotics and fitness devices, to cars and washing machines.

What have you been doing to publicize this idea? Have you been using any innovative marketing strategies?

I have been working on a fundamental level with the organizations driving the legislation. I am on the Executive Steering Committee of the IoT Security Foundation (IoTSF), the preeminent security NGO. We developed a standard set of best practices that includes a minimum level of hygiene and reasonable level of built-in security, including authentication, the ability to patch, update and protect, and a requirement to inform people of flaws and vulnerabilities.

These best practices have been adopted as standards by the UK , EU, Singapore, Japan, South Korea, and California and Oregon. There are potentially steep penalties for those who do not meet these legal requirements, for example, the attorney generals of California and Oregon can levy unlimited fines at their discretion. In the EU it is expected that the fines will be equivalent to General Data Protection Regulations violations, a minimum of 10 million Euros. If there is an egregious flaw, the fine doubles to 20 million Euros. For larger companies, the fines can be up to 4% of gross revenues. These fines are designed to cause people shipping into these countries to understand the value security from the Board level to manufacturing.

Our involvement in driving these standards has become an integral part of our marketing strategy.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful to who helped get you to where you are? Can you share a story about that?

I am grateful to the IoTSF and the opportunity to work closely with the people who were setting this up including John Moor, the managing director. He made it his mission to drive the stabndardisation and legislation processes and to change the way industry think about security. The IoTSF has evolved from the NMI (National Microelectronics Institute), now TechWorks, in the UK to working closely with the National Cyber Security Center (NCSC) and governments around world to drive standardization and legislation that makes it safer to connect to virtually any Thing.

How have you used your success to bring goodness to the world?

Again, it comes back to working with the IoTSF. It has been a force for good, for education, for driving cybersecurity up the agenda in governments around the world, and ultimately to ensuring that privacy is a key component of connectivity.

I studied the book 1984 by George Orwell in school and it described this dystopian society where everything listened to you. The crazy thing is that back then the government had to place the bug. These days we are convinced to go out and buy devices like smart phones, thermostats, doorbells, and assistants — all of which listen, and put them in our homes ourselves.

Most people don’t understand the impact of connected technology on privacy, and the services that harvest our behavior to provide us services. These services can be extremely positive and benign, or they can be misused to mislead, nudge, and influence our behavior. We have to address that openly as an industry and in society, and in front of the adoption, or we risk implementing a system that puts revenue ahead of privacy

What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

Everything takes twice as long as you think it will — everything, even when you are being a bit pessimistic. This means you really need to think about the resources you have, the money you spend, the time it takes to get to market, and the promises you make to people. Stuff will take time; it’s just life.

The second truism of any product from MCUs to security is that consistency of messaging beats technological innovation every single time. Consumers can only consume so much technology. It’s easy to out-innovate an industry. We’ve seen this with security. You can build extremely strong security but if people aren’t ready for it, it doesn’t matter. It’s all about timing, just like good comedy. At ARM, for example we developed MCUs and it was a grind at the start to popularize them. People couldn’t imagine needing a 32-bit MCU. They weren’t thinking ahead or about the time it takes to scale. It’s similar in security. Boards of Directors don’t care until they get hacked. Once it happens, they expect a solution overnight. That can’t happen if a device wasn’t developed with built-in security capabilities.

Nobody cares about security until after the car crash. We see this repeatedly. There are a number of books about getting minimal viable products to market. Security is always in version two of a product because it’s seen as an expense. That is absolutely wrong. Security will save you when something goes wrong. Security will protect the product or service you are selling. It will enable you to patch, update, and remediate your devices when they are compromised. The reality is that every device that can be built, is one a bad guy can compromise. Every connected device in the world either has been, or will be, compromised. It’s as simple as that.

Focus on profitability NOT revenue. You can have large revenues but zero profits. It comes back to understanding your value proposition. As a start-up it is truly important to be profitable, not to chase after the big check. If you have to employ lots of people and increase your costs to complete a project, despite the size of the check, it turns into a loss. You must understand your margins, what customers are prepared to pay, and your pricing policy instead of just chasing the dollar. It’s often the right thing to fire your customer if you are not making enough money. But it’s a hard lesson and one which very few people think about their first time around.

This is one I learned, but it took awhile. You can’t do things alone, whether as a company or individually working inside a company. Ecosystem and partner alignment are critical to success. You have to choose your partners carefully, so you find the right ones, and you have to line up an ecosystem to support your products. This is crucial. You can have a ground-breaking technology and product but if on its own, it just won’t work. Apple is a good example of doing this right. The iPhone is a success because there is a huge ecosystem of people creating applications so it can be everything and anything you want it to be. Similarly, in the security dominion, we need to have a strong ecosystem around silicon partners, distributors, programming houses, and internal resources.

You are a person of great inﬂuence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

It would be the ability to query, the ability to think past the obvious. So, taking the example of SmartSpeakers, Alexa, and other similar products, we need to ask people to think about what is really happening with their data. Why is it that Google (Alphabet) can monetize their data to become one of the biggest companies in the world? Is it ok that Amazon sells you things while gathering an incredible amount of your information? With all the data they gather, many of these organizations know you better than you know yourself. This leaves you are open to manipulation.

I would ask people to think about their data, especially those who have grown up with technology. People live online and leave footprints that companies monetize. On one level it’s fine as you are getting service for free. People need to understand that they are engaged in a transaction when they conduct an online search, they just pay for the information with their data instead of money. It is still a transaction, but the currency is your personal information. It is even more important as we move into the IoT that people understand these transactions are happening, that they make a decision to participate.

Right now, I don’t believe that people think about these transactions. That’s one thing I’d like to change.

Very few people — less than one percent of the population — understand what’s going on behind the curtain. Apple is on one end of the spectrum with their belief in privacy protection and Google is on the other, saying, “Here’s a service, I want to mine your data.” The reality for most of our interactions lies somewhere in between: I want a service and will share my data, but you need to ensure me that you won’t surrender my privacy, leak or share my information.

We also have a right to be forgotten. That doesn’t mean only what someone posted online. It has to go deeper.

If I live in a connected house, that house will garner my personal footprint — when I leave in the morning for work, when I switch on the lights, when I open my curtains, when I go to work, what I eat, how often I do my laundry, and more. So, what happens to the data when I sell the house? Does it go with me to my new house? Who has access to it?

The IoT is a fantastic thing and will enable huge amounts of innovation. But, to avoid the Orwellian risks we must be certain we are in control of own data and destinies.

In Western democracy we have some legal protections. This is not the case in all counties, for example, what happens in China, in Saudi Arabia, or North Korea? Even in Western democracies the ability to track and connect data can leave someone vulnerable. What happens when someone is living with an abusive partner? Their partner can monitor when they leave the house, when they are at work, in fact every movement they take any time of day. How can they ever get free?

The movement I want to inspire is in part around privacy, but it’s also around the transactions that form and inform us as we move forward. It’s about being consciously aware of each transaction we make and its potential long-term impacts.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

I have two favorites, an ancient one and a modern one.

Socrates: “The only true wisdom is knowing you know nothing.”

I feel this is very true today. There is so much going on behind the curtain. How much do I know about what Google or Amazon or my bank, for example, knows about where I spend money, how I spend my free time, and so on? The reality is we don’t know enough about what is happening and we probably never will. This is why we need to have security legislation and frameworks.

Winston Churchill: “It’s no use saying you’re doing your best, you have to succeed at doing what is necessary.”

This is true of startups. Doing your best not enough if you aren’t making deadlines. You just have to make it happen. That’s the difference between a successful entrepreneur and someone who is playing. It’s going to be painful at times, but you have to deliver. That’s the only way you’ll be successful.

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them.

Security is the foundation of all value. If you cannot secure it, you are giving it away. In a world which is moving to value being based on services, and brand identity, you have to protect the services you deliver and your brand value. If you can’t your competition will be able to copy you, compete with you, and ultimately put you out of business. Security has to be done right. Security has to be done from the point of inception.

How can our readers follow you on social media?

Linkedin: linkedin.com/in/haydn-povey-373b14

IARSystems.com

https://www.securethingz.com

The Future is Now: “Security From Inception” With Haydn Povey of IAR Systems was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Big Ideas That Might Change The World: “How To Use UV Light To Disinfect Surfaces” With John M…

Big Ideas That Might Change The World: “How To Use UV Light To Disinfect Surfaces” With John M Bolte of PathO3Gen Solutions

I was allowed to fail (and I failed regularly) and was given full freedom to act without fear. I teach my employees to celebrate failure as the first step to success. I often thought, “Man, logistics is not an easy business”, and had the misconception that it would be easier to become successful and make a name for myself in just about anything else. The closer I got to the top, and the closer I became with my customers and their businesses, the more I understood there is no such thing as an “easy” business.

As a part of my series about “Big Ideas That Might Change The World In The Next Few Years” I had the pleasure of interviewing John M. Bolte, CEO of PathO3Gen Solutions. He joined the company two years ago as a minority shareholder, and now holds a majority stake. Prior to his role with PathO3Gen Solutions, John spent 45 years with BDP International, Inc. where he began as a messenger, rose to President and then was named COO. John and his brothers owned 100% of the company at the time of the sale of BDP International, Inc. in December 2018. BDP International, Inc. was one of the largest privately held logistics companies in the world, with 147 offices in 45 countries. The sale of BDP International, Inc. gave John the opportunity to move into other businesses aligning with his passion for people and saving lives. He is blessed with his wife, Nancy, their seven adult children, and four grandchildren. His hobbies include working, charity, and boating.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

After my retirement from BDP International, Inc., my wife and I were looking for ways to help our society. We started two charitable foundations and had some money to invest in humanitarian causes. Scott Beal, COO of PathO3Gen Solutions, and I had worked together in logistics, as he had worked for M2, a niche logistics company when I was at BDP International, Inc. After investigating various start-ups and multiple opportunities, I joined PathO3Gen Solutions through Scott, as this company intrigued me the most. PathO3Gen Solutions is a company driven by great businessmen and businesswomen who have a passion for helping others and for helping our world by saving lives. This was, and still is, the perfect fit.

Can you please share with us the most interesting story that happened to you since you began your career?

Not being a medical expert and not having a background in the medical, healthcare, retail, or food service industries, I operated on a learning curve. In my former role at BDP International, Inc., my brother was the face of the company and I tended to stay in the background. However, with the current pandemic and the recent independent study proving the shoe disinfection technology eliminated human coronavirus, we have received a lot of attention. The importance of the work combined with the efforts of our marketing whiz, Maria Paula Garces, has forced me out front for interviews. Recently, I agreed to do an interview and found the next morning that my face had ended up as the face of our company. I received emails, texts, and calls from all over the world. I remember my son commenting, quite whimsically, “Dad, if you end up saving the world, we will never hear the end of it!!”

Which principles or philosophies have guided your life? Your career?

Since I started in business 47 years ago, my favorite saying is “The least common thing in business and government is Common Sense”. For some reason, the higher a person goes in business, and especially politics, they seem to lose their basic common-sense skills. The upper ranks of many governments, and even some businesses, seem to be motivated more by politics and less by care and concern for people, namely employees, workers, voters, and customers. I believe in a “People First” philosophy above myself, regardless of any position I held or hold today. Whether it is your workers or your customers, when you treat your people like family, with respect and decency, your organization performs better. Happy people who have good leadership and clear direction understand their ability to personally impact the outcome of an organization and will create the best and most powerful business culture. Yes, all companies want to make money and have an impact on the world, but many companies and governments lose their basic common sense. The best way to make money and make an impact on this world, whether as a company or an individual, is to take care of people. All people, all the time. Common sense, right?

Ok thank you for that. Let’s now move to the main focus of our interview. Can you tell us about your “Big Idea That Might Change The World”?

Our multi patented UVZone shoe disinfection technology uses a combination of ozone (O3) + UVC light, creating some of the highest rates of disinfection in the world in just eight (8) seconds. This patented combination is on average 110 times more effective than UVC light alone for many dangerous pathogens, and over 24 times more effective in eliminating human coronavirus. The ozone cracks the shell of a pathogen (virus, bacteria, fungi, etc.) in one second, then the UVC rays denature the DNA or RNA creating an almost instant elimination of the most difficult superbugs (mutations).

The world will change dramatically as a result of the pandemic, and our UVZone shoe disinfection technology applies to so many sectors including mass transit, airports, airlines, stadiums, office buildings, municipal buildings, schools, hotels, cruise ships, amusement parks, theaters, medical offices, hospitals, embassies, military bases, etc., basically just about anywhere large groups of people gather or walk. People are demanding visible signs of safety as we continue opening the economy. They will want to see physical signs of new safety mechanisms and protocols. The applications for this ozone + UVC technology are endless.

Sanitation and hygiene must be part of our new normal and our UVZone is the first line of defense, proactively providing protection for everyone. Floors are riddled with millions of pathogens, and our shoes carry these everywhere. Most of us do not realize what we carry on our shoes. By using the UVZone technology, you can virtually seal off the perimeter of any facility, and these nasty pathogens and viruses are eliminated on your shoes, so they do not enter your building or space. It is well documented that once pathogens and viruses get into any facility, they immediately go airborne within 24 hours to all high-touch surfaces.

Two things that will help save the world from these deadly pathogens: disinfecting your shoes on the way in and on the way out of any/all places you visit. Once we understand that we are all potential carriers, we can become active participants in eliminating the spread of pathogens with our shoes.

How do you think this will change the world?

People are looking for visible signs of safety as we move through the pandemic, and the UVZone shoe disinfection technology is a first line of proactive defense. The visual reassurance it provides will allow us all to go back to working, shopping, eating at restaurants, and traveling.

Keeping “Black Mirror” and the “Law of Unintended Consequences” in mind, can you see any potential drawbacks about this idea that people should think more deeply about?

Yes, being on the ground during the pandemic in New York City, our units were utilized in hotels for medical workers’ respite and we encountered something needing clarification. The medical community loved having the shoe disinfection technology available. However, struggling to get masks, they asked if they could use our shoe disinfection technology to sanitize masks. The answer is no. The UVZone is meant for shoes and is not meant to be elevated close to one’s face or body. After all, these are UVC rays, which should not be near the face, so we strongly advise against that. We have a patent pending on a hand-held wand using this technology, and these wands will be used for instant sanitization of clothing, high-touch surface areas, masks, lab equipment, etc., and will be out sometime in the near future. As you can see, multiple sized hand-held wands for sanitization will have many applications moving forward.

Was there a “tipping point” that led you to this idea? Can you tell us that story?

The technology was created, and the patents were secured before I came on board. The tipping point for me was seeing the technology using the patented combination of ozone and UVC rays. UVC on its own is not very effective because it only damages the shell of pathogens (viruses, bacteria, fungi, etc.). UVC-only methods leave too many particles behind that are healthy, and damaged particles can mutate into superbugs that are much harder to kill. Once I understood the patented technology, my mind went wild with ideas about how this could be used in just about every industry, and eventually even households, especially with the development of hand-held wands.

What do you need to lead this product to widespread adoption?

We need other sectors outside of the medical community, such as mass transit, municipalities, hospitality, casinos, stadiums, agriculture/food processing, to understand the role of the floor and shoes in the spread of pathogens and disease. There have been many independent studies published on the role of the floor, including a recent one by the CDC, showing that in China, approximately 50% of the medical workers working in labs, COVID-19 containment units, and hospitals, were spreading coronavirus on their shoes into other parts of the facility. Additionally, contaminated shoes were tracking coronavirus into public spaces, hence rapidly increasing the spread. Other independent studies show that many pathogens (including viruses) go airborne in less than 24 hours and end up on high-touch surfaces, clothing, patient beds, and door handles. Within 72 hours these pathogens are spread throughout an entire facility, so understanding how to keep pathogens out by proactively sealing off the perimeter of a business or a facility is an important step any business owner can take to reduce the spread of pathogens, including coronavirus. Our multi patented UVZone shoe disinfection technology eliminated human coronavirus, and 99.999% of other pathogens, in seconds, making it a visible sign of safety and an easy and seamless way to seal the perimeters of businesses without causing a disruption to customers or their employees.

What are your “5 Things I Wish Someone Told Me Before I Started” and why?

Being humble and young does not mean everyone else is smarter than you.
Experience is the best form of education.
We all make mistakes, so failure is your first step to succeeding and should not be chastised, it should be encouraged.
There is no such thing as an “easy business”. It takes an all-out effort to make it and be successful.
There are a thousand ways to succeed in life, what is yours?

When I started in business at the age of 15, most people were older and more aggressive than me. As a 15-year-old, my nature was not a threatening one. I had many bosses whom I thought were smarter and better businesspeople than me because they were threatening in nature.

It took me 15 years to realize that being humble and staying within your nature is the best way to become successful.

With a thousand ways to succeed, I had finally found my way. Everyone has their own path to success, and once you find yours you are on your way forward. Once I understood that simple lesson, which I learned in a very difficult fashion, it changed my career path and life. I realized I was as smart as anyone, and with experience it put me in a position to see the forest through the trees.

I was allowed to fail (and I failed regularly) and was given full freedom to act without fear. I teach my employees to celebrate failure as the first step to success. I often thought, “Man, logistics is not an easy business”, and had the misconception that it would be easier to become successful and make a name for myself in just about anything else. The closer I got to the top, and the closer I became with my customers and their businesses, the more I understood there is no such thing as an “easy” business.

Can you share with our readers what you think are the most important “success habits” or “success mindsets”?

Work Ethic.
Never give up. Failure is not trying again, and again.
People are the keys to your success, learn how to motivate them and treat them well.
Listen… just shut up and listen. Not just with your ears, but also with your head and your heart.
Loyalty. Always be loyal and it is returned in spades.

Some very well-known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might … this if we tag them 🙂

Floors are the key to infection control and virus containment, and at PathO3Gen Solutions we have some of the highest kill rates for the most difficult superbugs in the market. We even eliminated coronavirus at a rate of 100%.

Our sole mission is to prevent infections and save lives by creating cleaner and safer environments. The UVZone shoe disinfection technology is the first and only UL Certified disinfection equipment that uses an exclusive and multi patented combination of ozone (O3) + UVC. In an independent study, the technology is proven to be on average 110 times more effective than UVC light alone for eliminating pathogens, and over 24 times more effective in eliminating human coronavirus. UVZone destroyed up to 99.999% of the deadliest pathogens, including superbugs such as MRSA, C. diff, and E. coli in mere seconds. It plugs into any standard outlet, is easy to use in almost any entrance or exit, and works with any footwear, including shoe covers. The UVZone is manufactured by an IS0 9001 certified facility in the U.S.A.

How can our readers follow you on social media? Include your personal social media handles and the company’s.

Personally, I am a private guy, but you can follow us on

Twitter: @patho3gen

Facebook: @patho3gensolutions

Instagram: @patho3gensolutions

LinkedIn @patho3gen.

You can also find us on our website, www.patho3gen.com.

Big Ideas That Might Change The World: “How To Use UV Light To Disinfect Surfaces” With John M… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Heroes of the Homeless Crisis: How Steve Hilton of Meritage Homes helped build almost 2,000 homes…

Heroes of the Homeless Crisis: How Steve Hilton of Meritage Homes helped build almost 2,000 homes to help the homeless community

I think one of the most impactful things each of us can do is take responsibility. We can play an active role in making a difference, by first understanding the root causes of the majority of homelessness in America. By getting engaged with the issue, understanding it at the community level and realizing its complexities, we are in a place where we can build awareness and provide actionable solutions.

Additionally, collaboration is monumental in making a difference, and I have seen this first-hand. For instance, by mobilizing the community to give back through simple but effective campaigns like asking our customers to kick in an additional $25 when closing on a home to help the Arizona Housing Fund, or by partnering up with our peers to think up broad, sustainable solutions to homelessness. Working together is vital to combat an issue of this size and complexity. Everyone deserves a safe place to live, and we can all find a way to contribute to these efforts.

As a part of my series about “Heroes Of The Homeless Crisis” I had the pleasure of interviewing Steve Hilton.

Steven J. Hilton is the Chairman and CEO of Meritage Homes, the seventh largest public homebuilder in America, headquartered in Scottsdale, Arizona. Hilton co-founded Meritage Homes in 1985 and has been its Chairman and CEO since its inception. He is considered an expert innovator in the homebuilding industry and also serves on the Board of Directors for Western Alliance Bancorporation, volunteers on boards for Banner Alzheimer’s Institute, TGEN Foundation and the National Pancreatic Cancer Advisory Council, and is a Foundation Trustee for the Boys and Girls Clubs of Greater Scottsdale.

Thank you so much for joining us! Our readers would love to ‘get to know you’ a bit better. Can you tell us a bit about your personal background, and how you grew up?

I’ve lived in Arizona since I was 12 years old. My father was an immigrant and came to this country after World War II as a holocaust survivor. Growing up, my family was not able to be very philanthropic, given the circumstances my father came from, which left money tight.

As I got older, I was fortunate to experience success early on in my business career and wanted to give back to the community that supported me. I grew up here, attended the University of Arizona, and co-founded Monterey Homes, the predecessor company to Meritage Homes. My strong ties to the local community have driven my philanthropic inclinations for more than 30 years, both financially and by volunteering my time. Through my leadership, I aim to inspire others to do the same and give back. It’s the right thing to do and each one of us has the ability to make a difference.

Is there a particular story or incident that inspired you to get involved in your work helping people who are homeless?

Yes, I can pinpoint this to childhood friend of mine who is now a senior corporate banking leader and was my catalyst for inspiration. He is very passionate about eradicating homelessness and has been involved for over 25 years with the Arizona Housing Fund, a dedicated-sustainable funding source for nonprofit agencies that build and operate permanent supportive, low-income housing units. I always knew homelessness was a critical issue, but seeing his devotion and commitment to help the homeless inspired and energized me to also give back.

I have since encouraged our team at Meritage Homes to get involved with the Arizona Housing Fund. We are particularly passionate about helping the homeless because it is a natural fit for us. As homebuilders, we are in the shelter business. I have worked in this industry for over 35 years, so housing-related philanthropy is of special interest to me. It allows me to utilize my expertise to further our efforts in helping the most vulnerable in our community get back on their feet by providing them shelter; a safe, healthy environment to call home.

Numerous factors have contributed to the United States’ growing homelessness problem including a lack of affordable housing, poverty, low wages, and unemployment. Many shelters exist today to help combat homelessness by offering these individuals the support and direction they need to find safe housing, have steady income, and access to healthcare and other fundamental resources. Given my particular background in the homebuilding industry, I can speak to the lack of safe, decent, affordable for-rent and for-purchase housing. Particularly within larger cities like Los Angeles and New York, there is not enough housing to support low-income families and individuals, and housing costs continue to exponentially rise.

There are many influences in play that can contribute to this downward spiral, but a lack of affordable housing consistently is the leading cause of homelessness, according to annual United States Conference of Mayors ‘Hunger and Homelessness Surveys.

According to a recent annual survey by the United States Conference of Mayors, major cities across the country report that top causes of homelessness among families were: (1) lack of affordable housing, (2) unemployment, (3) poverty, and (4) low wages, in that order. The same report found that the top four causes of homelessness among unaccompanied individuals were (1) lack of affordable housing, (2) unemployment, (3) poverty, (4) mental illness and the lack of needed services, and (5) substance abuse and the lack of needed services.

This kind of instability and lack of essential needs being met can quickly drop a healthy young person into a downward spiral, where they are left with limited options, and, ultimately, fall into the cycle of homelessness.

Homelessness is a complex issue. While housing affordability is a key factor, it is also imperative to consider elements like the safety of the housing community, job availability, wages in relation to cost of living, proximity to public transport, physical and mental health, and an environment that is conducive to long-term success. To top it off, moving itself can be costly and many of the adults who are experiencing homelessness may not have a car or the financial ability to purchase transportation (plane ticket, train ticket, etc). When determining how to approach and solve for homelessness, we must consider the many factors, and realize that each circumstance is unique. There is no one-size-fits-all solution.

If someone passes a homeless person on the street, what is the best way to help them?

I would recommend directing him or her to a local homeless shelter in the metro area, where they can receive shelter along with access to food, medical attention, hygienic needs, and the support and resources needed to help them get back on their feet. Living on the street is not a safe or sustainable option, so motivating a homeless person to work towards a better living solution and receive the care they need is crucial to their recovery and successful integration back into society.

What is the best way to respond if a homeless person asks for money for rent or gas?

I would encourage people do the same as I mentioned previously and direct the individual to one of the well-run shelters in the metro area. Shelters and organizations can help offer job skill training and assist in finding opportunities that can lead to a more stable and steady income. Living under a bridge or on the street is not safe for themselves, nor for the city, and there are shelters that are standing by to help.

Can you describe to our readers how your work is making an impact battling this crisis?

I am proud to share that our collective efforts at Meritage Homes, contributing to the Arizona Housing Fund, has us on the path to building almost 2,000 homes to help this vulnerable population. To amplify efforts further, Meritage Homes is even getting its customers involved in this great cause. When closing on a house, we ask each new homeowner if they would like to contribute $25 towards the Arizona Housing Fund. We’ll be able to build 100,000 homes a year if each of our customers makes this nominal donation. We’re continuing to drive efforts around here to make an impact in our community. It’s amazing to see everyone come together and contribute their time, energy and finances to make a real, measurable difference.

Our goal is to build on this further by getting our peers involved — land developers, realtors, home builders and other housing industry professionals — creating a similar program where we all can play a small part in making a large difference to combat homelessness.

How has the COVID-19 pandemic affected the homeless crisis, and the homeless community? Also how has it affected your ability to help people?

People experiencing homelessness are a particularly susceptible group when it comes to the COVID-19 pandemic, as many are immunocompromised and/or elderly. According to the CDC, these factors may put them at higher risk for severe illness from COVID-19. Couple this with the fact that many homeless care services take place in crowded settings that can lead to the spread of the virus, the potential aftermath on the homeless community is troubling.

As COVID-19 has caused ripple effects throughout all industries, many people have been temporarily distracted from this cause, as we are thinking about the safety of our loved ones, our businesses, and dealing with new pressures. For instance, we had been working with the AZ Housing Fund on a promotional video and other tools to build awareness and drive fundraising, but had to shift our efforts recently to focus on the pandemic’s impact on our personal and professional lives. We remain hopeful and look forward to getting back to this work, as it remains more important than ever, especially in this critical time of a public health crisis.

Can you share something about your work that makes you most proud? Is there a particular story or incident that you found most uplifting?

The work we do brings me immense pride because our efforts go far beyond monetary value. We build and sell homes, and buying a home is one of the largest and most important decisions a person makes in a lifetime. It feels good to know that we are setting the standard in home construction and design, and leading the way in energy-efficient homes, so our buyers can feel confident with their decisions and live better, smarter and healthier.

I’m also really proud of the culture we’ve built at Meritage Homes. Our team is goal-oriented and success-driven, but also places great energy into giving back to the communities we build and live in. I love having the opportunity to inspire our employees to get engaged and continue to place importance on philanthropic efforts.

It truly takes a village to do what we do, innovating constantly to continue to lead in the industry, and to see the bright minds at every level contribute makes me very proud.

Without sharing real names, can you share a story with our readers about a particular individual who was impacted or helped by your work?

I try to lead by example and inspire others, in the same way that my childhood friend ignited that spark in me to get involved with the AZ Housing Fund. Some of our employees at Meritage Homes are progressing in the space of volunteerism and taking it upon themselves to donate and spend their time helping others. I think that I can do the most good by encouraging others to volunteer and support the community. We can accomplish so much more when we work together.

Can you share three things that the community and society can do to help you address the root of this crisis? Can you give some examples?

I think one of the most impactful things each of us can do is take responsibility. We can play an active role in making a difference, by first understanding the root causes of the majority of homelessness in America. By getting engaged with the issue, understanding it at the community level and realizing its complexities, we are in a place where we can build awareness and provide actionable solutions.

Additionally, collaboration is monumental in making a difference, and I have seen this first-hand. For instance, by mobilizing the community to give back through simple but effective campaigns like asking our customers to kick in an additional $25 when closing on a home to help the Arizona Housing Fund, or by partnering up with our peers to think up broad, sustainable solutions to homelessness. Working together is vital to combat an issue of this size and complexity. Everyone deserves a safe place to live, and we can all find a way to contribute to these efforts.

If you had the power to influence legislation, which three laws would you like to see introduced that might help you in your work?

As it relates to housing, there are three legislative areas that we can consider to aid organizations in building more affordable, low-income housing:

The first would be a law that allows for more affordably priced, multifamily developments. There is some building resistance that happens when developers come into an area with plans to build low-income housing communities because people do not want to lower their own home value by falling within that zip code. This is not true. Luckily legislators understand this and more people are beginning to. Legislation can help advance these types of projects to provide more affordable housing.

In some areas there are architectural requirements that are in place to ensure that the homes are aesthetically pleasing, but ultimately these requirements drive up the cost of the home construction, which is passed on to the buyer and renter. Reducing these requirements to reasonable levels, especially in areas with heightened homelessness, can help drive down housing costs across the board.

Rather than evicting low-income tenants, developing legislation that helps housing authorities keep people housed would be immensely beneficial. Some counties (like Aurora housing authority, for example) have tested out housing stability pilots that provide rent grants or subsidies to help the tenant stay housed and save the landlord the cost of finding a new tenant. Not to mention, these anti-eviction strategies help people stay off the streets.

I know that this is not easy work. What keeps you going?

Seeing progress. We all want to win, and strive to be on the winning team, whether it is in business or philanthropy. There’s all that great energy and enthusiasm when you are winning. And we are winning. Every month, I see the impact being made by our efforts to help the homeless through the AZ Housing Fund. I see it firsthand, and seeing that progress keeps me going.

Do you have hope that one day this great social challenge can be solved completely?

In a perfect world, yes, however I don’t know that we will ever be able to fully eradicate homelessness. That being said, I think we can come together a make a huge dent through our combined efforts and common-sense solutions.

As we look at this great social challenge, we must support the different stages of progress. The first is getting people physically off of the street, cleaned up, cared for and connected to resources. Next, we have to help secure employment, housing, and other stability measures. Then, we have to consistently support this progress and help individuals maintain a sustainable, healthy life. Through this cycle, we can help get many people off of the streets and into safe, secure homes.

What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.

1. The importance of understanding the dynamic of ‘fear and greed’ and the influences they can have on success

2. There is no substitute for ‘getting in the weeds’

3. Trust but verify

4. People make the difference

5. Innovation is rewarded, execution is worshipped

If I could inspire a movement, it would be to encourage a stronger partnership between the business sector and the government. Businesses need to do more to collaborate with the government to solve some of the world’s greatest problems, including homelessness. On the inverse, governments also need to increasingly see businesses as part of the solution.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

The following is a quote from the renowned General Douglas MacArthur that I live by and deeply believe in: “A true leader has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to the needs of others. He does not set out to be a leader, but becomes one by the equality of his actions and the integrity of his intent.”

This mantra can apply to your actions in every crisis, and is evergreen, never becoming archaic.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

I’d love to sit down with Winston Churchill. He defined the concept of modern-day leadership and is someone that I admire. Unfortunately, I don’t think he will be available for lunch.

How can our readers follow you online?

Facebook: https://www.facebook.com/meritagehomes
Twitter: https://twitter.com/meritagehomes
Instagram: https://www.instagram.com/meritagehomes/
LinkedIn: https://www.linkedin.com/company/meritage-homes/
YouTube: https://www.youtube.com/meritagehomes

###

Heroes of the Homeless Crisis: How Steve Hilton of Meritage Homes helped build almost 2,000 homes… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Heroes Of The Homeless Crisis: How Amanda Blue And Healing Transitions Offer Nightly Shelter To…

Heroes Of The Homeless Crisis: How Amanda Blue And Healing Transitions Offer Nightly Shelter To Anyone Who Needs It

…Well, if anyone finds this magical city with cheaper housing, let me know! The affordable housing crisis is everywhere. Places that are less expensive tend to be in less than ideal areas, with limited public transportation and higher rates of crime and drug use. True, rural areas tend to cost less, but they also pose other barriers: lack of public transportation and access to jobs, access to services and resources like mental health care, and removal from one’s social support system.

As a part of my series about “Heroes Of The Homeless Crisis” I had the pleasure of interviewing Amanda Blue, Director of Programs, Healing Transitions.

Amanda Blue, MSW, LCSW, LCAS, joined Healing Transitions in July of 2010 and is currently serving as Director of Programs. Amanda oversees the long-term recovery program, non-medical detox services, emergency shelters, child and family services, health care services, transition case management services, and outreach services for Healing Transitions’ men’s and women’s programs. Prior to her work at Healing Transitions, Amanda worked with homeless women at Urban Ministries’ Helen Wright Center. She is passionate about social justice and is integrally involved in efforts to advance availability and accessibility of resources in the community.

Thank you so much for joining us! Our readers would love to ‘get to know you’ a bit better. Can you tell us a bit about your personal background, and how you grew up?

I grew up in a small town in central North Carolina. I had a great childhood by all accounts –

loving parents and a stable home. At the age of 13, I started down a path that took me on a few wrong turns. I struggled and had some ups and downs for about a decade. Luckily, I had the resources and the support system to turn things around. I made it through college and one of my professors gave me probably the best advice I ever got. He told me to get my MSW degree (Master’s in Social Work). I was still a little lost and wasn’t sure what I wanted to do. I thought since I had been through a lot during my high school years, maybe I could become a high school counselor and try to help others. My professor told me an MSW degree would allow me to have more opportunities and variety in my career — and he was right. I ended up taking an Addiction Recovery course taught by the now-Executive Director of the non-profit organization I work for today, Healing Transitions. Long story short, I’ve been working at Healing Transitions ever since. This is definitely where I was always supposed to be.

Is there a particular story or incident that inspired you to get involved in your work helping people who are homeless?

I think it was just fate! When I started my MSW program, I was assigned to do an internship at a local non-profit organization that happened to be a homeless shelter for single women… and the rest is history.

We have a homeless crisis because we have a housing crisis. Housing is simply not affordable. Most Americans can’t afford to live where they work and are paying more than 30 percent of their income for housing. This places a financial burden on those individuals and families. In large cities where housing prices are skyrocketing and wages are staying the same, it become continually more difficult to find safe, affordable places to live. At the same time, we face an ever-decreasing ability to access appropriate mental health or substance use services which are often underlying causes of homelessness.

The journey to homelessness doesn’t look the same for everyone. Each person’s story is unique, but there are some commonalities. For most of us, when we think about someone who is homeless, we’re thinking about a chronically homeless individual. However, the vast majority of people without homes are families who experienced one too many crises at the wrong time. They may have lost their job, their landlord is selling their house, their car broke down, their child got sick, and on and on. They end up in a hotel and unable to save enough for a down payment or first month’s rent. For those individuals who are chronically homeless — the ones we see sleeping on the street — it usually involves some form of mental health or substance use disorder issue. Many people with severe mental illness don’t seek or receive treatment for a variety of reasons (fear, cost, transportation, etc.). For individuals with substance use disorders, the habits they have formed related to their addictions often alienate them from everyone around them. Their support system evaporates, they’re unable to keep a job, and they end up homeless.

Well, if anyone finds this magical city with cheaper housing, let me know! The affordable housing crisis is everywhere. Places that are less expensive tend to be in less than ideal areas, with limited public transportation and higher rates of crime and drug use. True, rural areas tend to cost less, but they also pose other barriers: lack of public transportation and access to jobs, access to services and resources like mental health care, and removal from one’s social support system.

If someone passes a homeless person on the street, what is the best way to help them?

Sometimes, just being acknowledged- a hello and a smile — is a great way to help.

What is the best way to respond if a homeless person asks for money for rent or gas?

I come across this regularly myself. I let them know that I don’t have any cash to give them, but I do know of resources and places that offer help. It’s easiest to carry around something that you can hand to them easily — in our community, we have an online resource directory that’s fairly comprehensive. I keep business cards with the information and link on them so I can hand them to out if needed. You may not get a happy response, but that’s ok. Oftentimes people are familiar with those resources already, they have been through the system — they’ve had bad experiences at shelters or were unable to get help from a specific agency — and they aren’t looking for that kind of help. But the next person might be.

Can you describe to our readers how your work is making an impact battling this crisis?

I wish I could say that we’re making a larger impact, but I’m grateful that we’re able to offer what we do. Our program is set up to offer nightly shelter to anyone who needs it. We don’t have any requirements — they don’t have to show ID, they don’t have to have any income, they don’t have to be sober, they don’t even have to want to do anything about their homelessness. But most of them do, and for those who are ready, we offer case management to help connect them to resources and housing.

For those who aren’t ready to make any changes, we offer hope. Without pressure, they’re able to see others who were in their shoes turn things around — and sometimes they realize, if that person can do it, maybe they can do it too.

We also have a long-term addiction recovery program. Unfortunately for a lot of individuals, substance use is a contributing factor to their homelessness. We give people a place to stay and the tools to build their lives back up. Over 70 percent of those who complete our program are in recovery one year after completion, and over 90 percent are employed and housed.

How has the COVID-19 pandemic affected the homeless crisis, and the homeless community? Also how has it affected your ability to help people?

Gratefully, COVID-19 hasn’t impacted our community in the way it has impacted other areas. We had excellent guidance from local officials, and our shelters and programs acted quickly to prevent any massive outbreaks. To date, out of well over 500 beds across multiple agencies, I’m aware of 2 positive cases in a shelter.

However, part of making that happen was making a difficult choice to protect those who were already in our shelters by not allowing more people to enter. Luckily, our community came together and created “health hotel” options for those who are at high risk for health complications due to COVID-19. Our agency has been meeting daily for the last two months to figure out ways to creatively help those who are in need. We also opened up an off-site detox center so individuals would have a place to go other than hospitals or jails. We all just have to be creative right now.

Can you share something about your work that makes you most proud? Is there a particular story or incident that you found most uplifting?

In my earlier career, I worked at a women’s shelter. For the past ten years I’ve worked at a program that offers not only shelter, but detox and a long-term recovery program. I still have women from those first few years who reach out to me and send me pictures of their kids. That makes me proud. What I get to see now though through recovery is something I could never imagine. Women and men are turning their lives around, and it’s also changing the lives of their families and friends.

I see parents able to care for their children again. I see women and men getting to have a relationship with their parents and their spouses again, getting a job, and paying bills. We do a survey each year and ask our former participants for their income tax and property tax information. This year our alumni reported paying over $5 million in taxes. We also ask about local property taxes. In our county alone, not including those who live in other places, we had 35 homeowners respond… homeowners! To go from living on the streets to owning your own home is just remarkable. The fact that there are so many more of these stories is incredible.

Without sharing real names, can you share a story with our readers about a particular individual who was impacted or helped by your work?

We had a guy who had been coming in and out of our programs for years. He had over 50 detox admissions, 5 recover program attempts, and 331 nights in our shelter. One time our local law enforcement brought him in, and he didn’t have his seizure meds. Our current Executive Director went to get them for him in the crawl space of an abandoned building where he had been living. We decided to try some different approaches with him. We helped him get income and recovery housing. He wasn’t able to stay in that recovery house, but he has been living with his brother for close to ten years now. He no longer comes into our detox or our shelter barely clothed, unshowered, and intoxicated — he comes to donate clothes and volunteer. One of our guiding principles is “as many times as it takes.” We never turned him away, never told him he had his chance, never gave up on him. Now he serves as an example to others that you never know when someone’s life is going to change. Wait for the miracle to happen.

Can you share three things that the community and society can do to help you address the root of this crisis? Can you give some examples?

Advocate for affordable housing.
Call your legislators and get involved in local efforts to address the crisis.
Make resources available to those who need them (SNAP benefits, etc.)
Remove the stigma and barriers to treatment for mental health issues and substance use disorders.

If you had the power to influence legislation, which three laws would you like to see introduced that might help you in your work?

Affordable housing legislature — Mandate developers to make a certain percentage of all housing units income-based — at 40 percent or below the Federal Poverty Line.
De-criminalization of Substance Use Disorders and greater access to treatment. We’ve made strides in this area with reducing mandatory sentencing and creating Recovery (Drug) Courts. However, there are still sentencing disparities for certain drugs and new laws that pose problems such as the Death by Distribution Bill that holds the person providing the drugs responsible for the death of a person who overdoses. Unfortunately, often this is a friend or another person with a substance use disorder — not a trafficker or dealer.
Expansion of Ban the Box — removing the criminal history question from applications. Our society still has deeply entrenched mechanisms of oppression that are difficult to overcome. Often times people with lower socioeconomic status end up with a criminal record, and we make it difficult for those being released from the criminal justice system to find jobs, housing, etc. Homeless individuals often receive trespassing citations. If we truly want to break the cycle, we must find ways to help these individuals be successful. One way to do that is to give them an opportunity to get their foot in the door and a fair shot at an interview for a job.

I know that this is not easy work. What keeps you going?

The successes. It can be easy to get caught up in the difficulties and the losses, but you have to remember those who have been able to change their lives.

Do you have hope that one day this great social challenge can be solved completely?

I think we have to keep hope. I’m not sure I’ll see it in my lifetime, and it would take a lot to get us there, but nothing is impossible. It will take significant legislative changes, an adjustment to our ‘pull yourself up by your bootstraps’ mentality, and a commitment from society to help the least amongst us. But we can do it. Our future generations will hopefully do a better job than we have at exacting social justice.

What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.

The first and most important one: “You’re responsible for the effort, not the outcome.” I learned this the hard way. I went above and beyond for every single client –I advocated for them, I fought for them — and if they succeeded, I succeeded — if they failed, I failed. I worked myself right into burnout. I had to learn that I’m not responsible for their choices, or their consequences. Those are not mine to own. But I am responsible for making the effort; for doing everything I am reasonably capable of doing. The rest is up to them.
That ties into number 2: “They’re not yours.” We have a tendency to take ownership of people and things that don’t belong to us. When we call people “mine”, we assume responsibility. Sometimes that’s the appropriate word, but I avoid it like the plague. I don’t own anyone. They’re not “my staff”, they’re staff that I supervise. They’re not “my clients”, they’re in the program I help run.
“What you see might not always be pretty, but what we do is beautiful.” These all really tie together. We’ll see some things that are hard to comprehend in this work and that are hard to look at. But at the end of the day, what we are trying to do is something that is to be admired and appreciated.
“Put your oxygen mask on first.” You can’t help anyone else if you can’t breathe. Everyone will face burnout in this field. It’s inevitable. But we can do things to minimize it and to bring ourselves back from it. You have to take care of yourself or you’re no good to anyone.
“It’ll be there tomorrow.” There is no such thing as “being caught up.” It’s a false goal that I was always trying to meet. And when I couldn’t, it felt like I was failing. Some things just might not get done, and we have to be ok with that.

I think my movement would be understanding. Find someone who is different than you — in whatever way — religion, culture, ethnicity, age, gender, etc. — and listen to their story. Genuinely listen. We all have things in common that we can find in order to relate to one another. We also have a tendency to judge and fear what we don’t know. By taking the time to get to know someone, maybe we change that. Maybe we overcome our differences and we create a better place to live for us all.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Hmmm, that’s really hard to just pick one. I have a few posted on my fridge so I can remind myself every day. One of my favorites is probably “Never let your fear decide your fate.” I’ve had a lot of interesting experiences in my life, and not all of them were pleasant. But I don’t regret them. What I regret are the changes I didn’t take, the things I didn’t do. It’s really easy to get submerged in work and fall into this cycle of working late, coming home and resting, and then doing it all over again. This field can also be draining — it takes something out of you to do this, to hear the stories, and witness the struggles every day — so we have to make sure we are getting replenished somehow. For me, this means not being scared to get out there and meet new people, try new things… to live. We miss 100 percent of the chances we don’t take. Too often we stay in things too long — jobs, relationships, places, etc. simply because the comfort of the familiar wins out over the fear of the unknown. This quote helps remind me to make decisions that, regardless of how they turn out, I will look back on and be grateful that I went for it.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

I’d like to have breakfast with Lizzo. I asked myself what celebrities I knew that were making an impact somehow. Lizzo was the first person that came to my mind, and as soon as I thought of her, I smiled. She is a role model for all women, of all ages and backgrounds. Her unwavering positivity and self-acceptance offers a beacon of light amongst a sea of social media and societal influences telling us what we should look like and who we should be. And beyond that, I think she’d be hilarious and wonderful company.

How can our readers follow you online?

You can follow my organization, Healing Transitions, at www.healing-transitions.org, and also on Facebook, Twitter, Instagram, and LinkedIn. This was very meaningful, thank you so much!

Heroes Of The Homeless Crisis: How Amanda Blue And Healing Transitions Offer Nightly Shelter To… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Sam Saideman of Innovo Management: Five Things You Need To Successfully Manage A Remote Team

Weekly video chat happy hours are a great way to create culture without having to break quarantine. Something we did which I thought was a cool little initiative — I gave everyone in the company a $25.00 reimbursable fund as long as the money spent was on supporting a local business. Ordering food from a local restaurant and tipping the driver well, or buying bands merch, etc. Whatever it was, I think things like that help staff to feel more involved in supporting the community, which is vital right now.

As a part of our series about the five things you need to successfully manage a remote team, I had the pleasure of interviewing Sam Saideman, Co-Founder and CEO of Innovo Management, LLC,

Sam drives his company’s vision and success by managing beloved artists YONAS, danny G, Sansol the Artist, and Sam Johnston. With a background ranging from performance and booking to publishing and marketing for a global distribution company, Sam has acquired a wealth of experience that he leverages in his daily management strategies.

Sam has directly created, implemented, and managed label budgets for marketing campaigns on projects that include Thompson Square, CeeLo Green, LIT, Cherub, Method Man, and more. In 2015, 2016, and 2019, the Nashville Chamber of Commerce and Nashville Entrepreneur Center nominated Sam for Young Entrepreneur of the Year. This followed awards and recognition from President Barack Obama and Nashville Mayor David Briley for his work in the community and execution of successful benefit concerts.

While Innovo has experienced over 200% year-over-year growth, the early days of the company and Sam’s discovery of his business acumen are what defines his entrepreneurial journey. As an immigrant from London, England who moved to New York in 2001, his lower-middle class upbringing taught him early on that there’s no substitute for hard work. By the age of 18, Sam had worked in real estate, property management, door-to-door sales, marketing, and any other educational opportunities that he could get his hands on. Living in an urban environment like New York, Sam was immediately immersed in the culture of Hip–Hop and decided to switch his focus away from general business and move it towards the music industry as an artist. At 19 years old, he had signed with an independent record label in Philadelphia. After being promised the world, he was given nothing, resulting in a legal battle over his work. At this point, Sam discovered his true passion; providing a place focused on fair treatment and artist-centered career development. One year later, along with his business partner Ian Rodriguez, Innovo Management was LLC’d.

Innovo Management now employs 8 staff members, all of whom handle digital marketing and release strategy for the company’s project management services, leaving Sam to fully focus on the artist management roster and general business growth. A three time college dropout who believes in a sink or swim mentality with low barrier to entry businesses, Sam Saideman passionately empowers artists to create sustainable careers.

Thank you so much for doing this with us Sam! Before we dig in, our readers would love to get to know you a bit better. What is your “backstory”?

In the spirit of keeping it short, I’m a Nashville based Entrepreneur and Artist Manager who Co-Founded Innovo Management in 2014. I was born in London, England and moved to New York when I was 7 years old. I used to make Hip-Hop music, and through a dispute with a label over ownership and budgets, I discovered my business tenacity. This led me to move to Nashville and pursue music business. Other than that, I have a puppy named Grace, a girlfriend named Molly, and I love to watch and play soccer, that’s basically it!

Can you share the most interesting story that happened to you since you started your career?

Hard to choose one, but I’d probably say getting to book a European headline run for a client without a booking agent handling was pretty…interesting. Also, getting to speak at Universities Entrepreneurship classes as a three-time college dropout is always an interesting experience. I try to never say no to opportunities to learn, teach, and create!

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

My Business partner, Ian and I started Innovo as transfer students at University. We used to store Innovo merchandise in our dorm room and every time we sold something, that cash would go in a little jewelry box in our dorm. We soon realized that a bank account would be a safer method to cash management, haha. Some of the best times of running a business are during those unknowns though! Blissful ignorance.

What advice would you give to other CEOs or founders to help their employees to thrive and avoid burnout?

Feed your employees. Feed them with opportunities to try things and learn, opportunities to make mistakes, and opportunities to create and manage their own ideas. I think something Ian and I have always done a good job of is making sure that our employees feel both valued as humans and valued as staff members. If someone has an idea, we give them the space, connections (if we have them,) and funds (if needed and justified) to run with those ideas. Our staff feels a sense of ownership behind Innovo. That’s vital to future growth! You can also feed them in the more literal sense! We try to do a monthly lunch on Innovo as well as an annual company retreat, which we just started in 2019!

Well the first few years of the business we had part-time staff that would go home for summer breaks and had to work remotely. We don’t love it because some of our best ideas come from being in an office together and breaking out into brainstorms, things that are frustrating us, etc. Up until recently, my Assistant has been remote as well. I always want to give people the freedom and flexibility to do those things, but it’s always a little bit harder to get the ancillary things done. I also find as a boss that I don’t delegate as well when I’m remote. I tend to just handle things rather than having to type out a whole explanation.

I touched on this a bit above, however I’d say the biggest is keeping the energy levels and enthusiasm as high as in-person. I’m blessed with a team now that I know will get the work done wherever they are, because they’re awesome and they truly believe in the mission of putting musicians first. I’d say some other struggles of managing a remote team include delegating effectively, staying in constant and close contact, and making sure that any internal frustrations are met and chatted about. It’s a lot easier to see how people are doing when you’re in an office together. Things tend to brew more behind the scenes when working remote for extended periods of time.

Based on your experience, what can one do to address or redress each of those challenges?

Check in with your staff frequently. Set up weekly check in calls and take the time out of your day to make sure staff have the right work on their plates and don’t feel underutilized or overworked.

Ooo, that’s a good one! I utilize video calls. My team has all had to download Skype over this break (I refuse to use a product as terrible as Zoom.) If I have to say anything that may be perceived as harsh, I always try to do it over a video chat so those indicators of it being constructive can still be picked up.

Can you specifically address how to give constructive feedback over email? How do you prevent the email from sounding too critical or harsh?

I provide extensive reasoning behind the feedback. If I feel like something wasn’t done properly, why do I feel it wasn’t done properly and what did I do to hinder the success of something? Sometimes it’s as simple as having unnecessary tasks on an employee’s plate. My team knows that the NY in me can sometimes be very direct, but they also know that if it sounds harsh it’s because I’m passionate about helping artists. Same way back to me.

If you’ve never done it, set firm structure to it. Check in with everyone in the morning, set a weekly call, and make sure you’re supporting them more than you ever have. You don’t realize how often you’re being a team member when you’re in an office, until you’re not in an office for months! If you’re not intentional about it, people will feel undervalued quickly.

What do you suggest can be done to create a healthy and empowering work culture with a team that is remote and not physically together?

Weekly video chat happy hours are a great way to create culture without having to break quarantine. Something we did which I thought was a cool little initiative — I gave everyone in the company a $25.00 reimbursable fund as long as the money spent was on supporting a local business. Ordering food from a local restaurant and tipping the driver well, or buying bands merch, etc. Whatever it was, I think things like that help staff to feel more involved in supporting the community, which is vital right now.

I’m not sure about being “a person of great influence” however, I’m a pretty big advocate for mental health. I think with the growth of social media, more and more people are getting sucked into a hamster wheel of FOMO and weighing their lives against others. I try to use my social media platforms to post everyday life stuff rather than over glossing only the bullet point moments.

I’m constantly talking about being unapologetically yourself and am involved with charities such as the American Foundation for Suicide Prevention. The movement I’d hope to inspire would be centered around being yourself without the concerns of how others might react. If we did more of that, people would truly live life how they want to!

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“It’s not ready, aim, fire, it’s ready, fire, aim.”

That quote has resonated with me for years. It was a large catalyst for launching Innovo. I see people all the time strategizing for years and then by the time they’re ready to launch, they missed their time. I learn by doing. Throw me in the deep end and I’ll either sink or swim!

“If plan A doesn’t work, the alphabet has 25 more letters.”

Goes along with the quote above. Keep trying things and keep pivoting!

Thank you for these great insights!

Sam Saideman of Innovo Management: Five Things You Need To Successfully Manage A Remote Team was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Janeen Gelbart of Indiggo: Five Things You Need To Successfully Manage A Remote Team

Have a few key, clear shared priorities for the organization. This will enable your people to focus on what matters most vs. trying to do it all. If done with transparency, this builds trust, decreases stress and provides a framework for thriving.

As a part of our series about the five things you need to successfully manage a remote team, I had the pleasure of interviewing Janeen Gelbart.

Janeen is the CEO and co-founder of Indiggo, a company that has been dedicated to creating Return On Leadership for over 15 years. Indiggo has reinvented strategy execution for leaders through an AI driven tech platform and a fresh approach to leading successfully in today’s world. She spearheaded Indiggo’s transformation from a premier boutique consultancy to a highly innovative tech company that continues to drive leaders and their organizations to excellence. Never satisfied with the status quo, Janeen relentlessly engages herself and others in being the best they can.

Thank you for joining us Janeen. What is your “backstory”?

I was an entrepreneur from birth. Always looking for opportunity and challenging the status quo and any arbitrary structures or rules. Always been passionate about going to the core of an issue, person or challenge; seeing patterns, reading signals and creating focused, fresh, action-based solutions. I started my first company in Paris, when I was fresh out of college, where we achieved significant growth. It was not easy against all odds as a female entrepreneur in France during that time. I sold that company prior to moving to the United States, where I co-founded Indiggo. The company was founded with intention and purpose; knowing how hard we work and wanting to make a meaningful difference in people’s lives vs. just doing business. There are great ripple effects we can create through impacting leaders who in turn impact others. The paradox is that, despite having worked in strategy for many years, I actually have more of an organic approach to life. I thrive on seeing opportunities, seizing them with a clear vision of success, and then figuring the journey out dynamically along the way. My driving forces have always been a big bias for clarity, action vs. theory, directness/truth, not settling for less than excellence and always truly caring about those around me.

Can you share the most interesting story that happened to you since you started your career?

In a general sense, I think your career is more about what you make happen than what happens to you. As a young, inexperienced entrepreneur in Paris running an unknown company, I decided very early on to approach the largest relevant customer in Europe. They ended up becoming our customer and changing the trajectory and growth of our company significantly. I learned early that, despite the nerves, doubts and odds, it is often easier to go straight to interacting with leaders at the top where often these leaders are there because they are less fearful of taking risks to improve their business. This approach can make things happen much faster.

Can you share a story about the funniest mistake you made when you were first starting?

I tend to make funny mistakes in general, so that can’t really be isolated to when I started my career. I have many stories, but one is when I forgot my microphone was on when I was off stage…unfortunately I noticed because I heard my voice seemingly come out of the guy who was then on stage in front of a large room of execs! Can you tell us what lesson you learned from that? Keep your sense of humor and leverage perspective so as not to sweat the small stuff!

What advice would you give to other CEOs or founders to help their employees to thrive and avoid burnout?

Have a few key, clear shared priorities for the organization. This will enable your people to focus on what matters most vs. trying to do it all. If done with transparency, this builds trust, decreases stress and provides a framework for thriving.

Some companies have many years of experience with managing a remote team, while others have just started, due to the COVID-19 pandemic. Can you tell us how many years of experience you have managing remote teams?

I’ve had to collaborate closely and drive results with remote stakeholders from the onset of my career.

Managing a team remotely can be very different than managing a team that is in front of you. Can you articulate for our readers what the five main challenges are regarding managing a remote team?

Many of these are challenges that already exist in non-remote teams. Lack of alignment, lack of shared clarity, lack of focus, misunderstanding or misinterpreting information, missed goals, and lack of the human side of interaction. I think that we were already flying blind before the massive shift to remote work and that these have just been accentuated by remote work.

Can you give a few suggestions about how to best give constructive criticism to a remote employee?

Don’t do this in writing until you have had a conversation. Provide specific examples to ensure shared understanding. Brainstorm together on how to improve the issue, but also be ready with a few concrete suggestions in mind. Acknowledge what they are doing well to begin with (the recommended ratio is three positive aspects to each area of improvement). Give context to explain why this improvement matters. Ask them what they think, where disconnects may have been created and how to put in place structures to succeed better moving ahead. Agree on specific next steps with clear ownership. Always follow up in writing.

Can you address how to give constructive feedback over email? How do you prevent the email from sounding too critical or harsh?

Don’t do it.

Can you share any suggestions on effective leadership styles/actions for teams who are used to working together on location but are forced to work remotely due to the pandemic? Are there potential obstacles one should avoid with a team that is just getting used to working remotely?

Don’t schedule too many meetings to compensate for being remote. Find a happy medium by having regular, brief scheduled video huddles to keep the human connection and see how they’re doing. Regularly align on the few vital areas of focus to ensure you’re not overloading them with too many demands. Strategically include time proactively to brainstorm and have conversations that may have happened more organically before.

What do you suggest can be done to create a healthy and empowering work culture with a team that is remote and not physically together?

One of the most important roles of a leader is to create regular ongoing clarity on the few areas of focus that will create the greatest results for the organization. It’s then up to each business unit to do the same. We live in a world where strategy can no longer be static and organizations need to be agile and redirect resources quickly and efficiently. Part of the alignment needed to do this is to also agree to what to say no to in order to have the capacity to redirect resources. Mechanisms must be put in place to have full transparency on focus and capacity throughout the organization. This empowers people at every level to be able to make ongoing choices and decisions that support their success and the organizations success.

If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be?

Living with clarity on, and in alignment with core purpose — if every individual was clear on the most inspiring purpose for their lives, and every group of people/organization remained clear on their ultimate most inspiring collective purpose, the choices and ensuing actions could only result in life and the world becoming a much better place for all.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Anything is possible!

Janeen Gelbart of Indiggo: Five Things You Need To Successfully Manage A Remote Team was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Author Kinyatta E. Gray: Five Things You Can Do To Develop More Grit

Follow your inner voice. Before my mom transitioned in 2018, many months prior I received thoughts and messages that I had never quite experienced before. The messages were distinct and clear, encouraging me to spend as much time with my mom as possible. I later realized my inner voice was guiding me in that directions because those moments I spent with her, eventually were my last. I was extremely grateful that I followed my inner voice. Trust your inner voice.

As a part of my series about “Grit: The Most Overlooked Ingredient of Success” I had the pleasure of interviewing Kinyatta E. Gray. Kinyatta wrote and published her first book in 2019, a memoir, called 30 Days: Surviving the Trauma and Unexpected Loss of a Single Parent as an Only Child. Kinyatta’s aspirations to become an author were as a result of a heart-gripping moment in her mom’s final moments of life. She committed to honoring her mother’s legacy by becoming a published author. Kinyatta eventually wrote and released two more books for a total of three books in six-months in 2020.

Thank you so much for doing this with us! Can you tell us a story about what events have drawn you to this specific career path?

The pleasure is all mine. Yes, I became a published author in 2019 for one reason only and that reason was to honor the legacy of my mother. My mother suddenly and unexpectedly passed away in 2018. Before her transition she was a writer, who often wrote scripts for plays, narratives, blogs and songs! However, her dream was to one day become a published author. Sadly, she did not fulfill that dream, therefore I wrote a book called: “30 Days: Surviving The Trauma and Unexpected Loss Of A Single Parent As An Only Child” in honor of her.

Can you share your story about “Grit and Success”? First can you tell us a story about the hard times that you faced when you first started your journey?

After my mother’s untimely death in 2018, I battled with the onset of Major Depressive Disorder and Anxiety. I also experienced bouts of suicidal ideation during my darkest hours of grief. Losing my only parent knocked me off of my feet and turned my world inside out. I was suddenly a “motherless” daughter and didn’t know how I would face life without her. I wasn’t sure that I wanted to. However, I found the strength, courage and determination to forge ahead and to complete my goal of becoming a published author despite the emotional hardships. I possessed Grit.

Where did you get the drive to continue even though things were so hard?

The drive came from within. After a few months had gone by, I wanted to channel my grief into action. I decided that I would spend the rest of my life being impactful and inspirational to others who have lost their parents. I made a commitment not to abandon my mother’s spirit and I wanted to start a movement encouraging others not to abandon their deceased loved one’s spirit, but rather find a way to stay connected with their deceased loved ones and by following their inner voice. I yearned to honor my mother’s memory and I also sought to create a legacy of my own. I did this through writing and becoming a published author.

So how did Grit lead to your eventual success? How did Grit turn things around?

Grit led to my success because my emotional pain fueled the courage, passion, energy and the commitment that it took for me to write and release three books in six-months. In 2020, I wrote and released two more books: “Passing As Straight: Beautiful Women’s Whose Sexuality Went Undetected by a Judgmental Society” and, “From Section 8 To CEO”. The common theme between all of my books is facing the unthinkable, survival, walking in your truth and following your inner voice.

Based on your experience, can you share 5 pieces of advice about how one can develop Grit?

Here are 5 pieces of advice on how one can develop Grit:

Define your “why” purpose or passion. After losing my mom suddenly in 2018, I needed a will to go on. My desire to go on was fueled by my unstoppable desire to honor my mother’s legacy by writing a book and becoming a published author.
Pursue your purpose or passion. I identified my “why” for wanting to become a published author, thereafter it became imperative for me to roll up my sleeves and get to work. With no prior experience as an author, the task was quite overwhelming, however I was committed to my “why” and stayed the course. I didn’t only write and release one book, I wrote and released three books in six-months.
Learn to face obstacles instead of running from them. Losing my mom was very traumatic, however, instead of succumbing to the pain and despair, I decided to face it, and I shifted my thinking to that of a survivor and have worked hard every day to inspire others who have lost their parent or loved ones to do the same thing.
Follow your inner voice. Before my mom transitioned in 2018, many months prior I received thoughts and messages that I had never quite experienced before. The messages were distinct and clear, encouraging me to spend as much time with my mom as possible. I later realized my inner voice was guiding me in that directions because those moments I spent with her, eventually were my last. I was extremely grateful that I followed my inner voice. Trust your inner voice.
Practice being bold every day. As a member of the LGBTQ community, I spent several years concealing parts of my identity from strangers for fear of discrimination. One day, I decided to let go of my fear, be bold and courageous and walk in my truth. I have walked in my truth ever since.

My spouse of 3-years has held me up during my darkest hours (after losing my mom), during my most trying times (raising two children) and during the most ambitious moments of my life (launching my business FlightsInStilettos, LLC and during my authorship journey). Having her support on my road to success is a key factor in my achieving success.

How have you used your success to bring goodness to the world?

I have used my success by sharing my stories of survival, grit, being unstoppable, walking in my truth and following my inner voice to inspire others not to give up and to live their best life despite the odds stacked against them.

Are you working on any exciting new projects now? How do you think that will help people?

Yes! I’m very excited about my latest project — the upcoming release of my new eBook called: So, You Want To Be An Author

A Step-by-Step Guide for Aspiring Authors

I decided to develop this guide for aspiring authors because it is the kind of practical easy to read and follow guide that I craved when I embarked on my authorship journey. Without doubt, I believe that this resource will be helpful and valuable to aspiring authors and will eventually produce more authors.

What advice would you give to other executives or founders to help their employees to thrive?

Executives should get to know their employees as people and not simply as a means to their success; show compassion and awareness of their needs as employees and create a culture of support, honesty, integrity, open communication and inclusiveness.

Author Kinyatta E. Gray: Five Things You Can Do To Develop More Grit was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Trevor Croghan of One Workplace: “Five Steps That Someone Can Take To Become More Resilient”

I’ve seen common traits in the most resilient people I know. First, they are not entitled. They realize anything worth doing is going to involve hard work and they welcome the challenge. They are willing to put in the work and expect adversity. Early setbacks serve as motivation instead of discouragement.

I had the pleasure of interviewing Trevor Croghan.

Third generation educator Trevor Croghan dedicated five years to middle school teaching and coaching sports in the San Francisco Bay Area before entering the business world. In 2013, he co-founded One Workplace Learning Environments — a group dedicated to designing and implementing dynamic spaces for teaching and learning. Trevor now leads four divisions across the One Workplace enterprise, the nation’s largest and most innovative organization delivering workplace solutions. Over the last decade, Trevor has consulted and collaborated on projects with IDEO, the Stanford d.school, UC Berkeley and the Office of the First Lady of the United States. Trevor received his bachelor’s degree and teaching credential from the University of Montana and an EMBA from the UC Berkeley Haas School of Business.

Thank you so much for joining us! Our readers would love to get to know you a bit better. Can you tell us a bit about your backstory?

I come from a long line of educators and athletic coaches. My father and grandfather were both educational leaders and competitive swim coaches. I grew up in classrooms and on pool decks watching my family teach, coach and lead. We lived in Hayward, CA, which is one of the most diverse communities in the country. These early experiences shaped my view on family, community and leadership. My path to college was through athletics. I spent five years in Montana pursuing my history degree and teaching credential, playing football and exploring wild and remote areas of the Rocky Mountains.

Returning to the Bay Area, I joined the “family business” as a middle school teacher and high school coach. Five great years later, my experience developing young people motivated me to seek new challenges and opportunities to drive impact in education at scale. I joined One Workplace as the first education-focused salesperson and consultant in 2007.

One Workplace was the first firm in our industry to recognize a growth opportunity in education, though personally the first few years in that professional transition were rough. I felt deep guilt for leaving the family legacy in education to pursue a capitalistic endeavor. But after a few failures and lots of learning, we identified and developed a dynamic need for a different approach to learning environments and a set of services that resonated with some of the leading schools and universities in Northern California.

In 2013, I co-founded One Workplace Learning Environments, a small team focused on designing dynamic spaces for teaching and learning that is now a standalone division within the company, and the most talented education-focused group of its kind in the industry. Currently, I lead several similar divisions across the One Workplace organization and spend a lot of my time identifying opportunities and developing new offerings to serve our customers.

Can you share with us the most interesting story from your career? Can you tell us what lessons or ‘takeaways’ you learned from that?

In 2016, our team collaborated on an education-focused initiative at IDEO called The Teachers Guild. This collaboration was neither a paid engagement nor tied to any revenue opportunity. We joined because we enjoyed spending time with the smart, purpose-driven people involved in the project. With almost zero notice, we were invited to join a presentation with the IDEO team in Washington, DC. We hopped on a plane the next day and found ourselves in a room at the White House with educational thinkers and leaders from across the country collaborating with Michelle Obama’s “Reach Higher” team.

This engagement led to connections with leading organizations and an opportunity to have a seat at the table with leaders shaping the national discourse in getting young people from underserved communities to and through college. The key takeaway from the experience was my realization that some of the most impactful partnerships in my professional career were forged by diving in based on the quality of people involved, not the immediately evident business opportunity.

What do you think makes your company stand out? Can you share a story?

One Workplace is a 90-year-old, family-owned company, and we’re also a wildly entrepreneurial and innovative organization. Our founder, Elmo Ferrari, started by delivering books and office supplies to customers in downtown San Jose on a bicycle. He’d end every delivery with the simple question “What else can I do for you?” Over the years, that question has led the company to continually evolve to meet our customers’ needs, adding solutions and services. It also allowed One Workplace to grow, innovate in our industry and become a leader in the market. And we recognize how fortunate we are to be operating in the heart of Silicon Valley, working with some of the world’s leading innovators. One Workplace has been able to thrive because of this winning combination of the company’s humble beginnings, authentic commitment to service, entrepreneurial spirit and partners who challenge us.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

I’m deeply grateful to Jan Hahn, a true friend and mentor. Jan was a consummate professional, and a veteran leader in our industry. While not an educator, she saw the potential for our company in the education vertical market and went on a search for someone with the passion, background and skillset to build upon. Jan saw something special in me and invested in a young educator with absolutely no business experience. She committed personal time and resources to “show me the ropes” and mold some pretty rough clay into a solid business professional.

After working together for several years to validate our model and build our business plan and strategy, Jan became very ill. She had to step back from the business to focus on her health. One Workplace Learning Environments launched with Jan on the sidelines. Over a two year period, we started, failed early, found our footing and ultimately began to experience some success. During all this, Jan was fighting for her health and unable to fully participate in the realization of her concept which was crushing to her and to me. Sadly, Jan succumbed to her illness, but I hold her in my heart and try to lead in ways that would make her proud.

I love this topic.

Resilience is an essential element of leadership and one that has deep personal meaning. I define resilience as the absolute refusal to be thwarted by the roadblocks and setbacks you’ll invariably encounter on any meaningful journey. In the face of 100 reasons why something is impossible to achieve, resilient leaders continue to pursue the ideas they believe in and thrive in the face of adversity.

I’ve seen common traits in the most resilient people I know. First, they are not entitled. They realize anything worth doing is going to involve hard work and they welcome the challenge. They are willing to put in the work and expect adversity. Early setbacks serve as motivation instead of discouragement.

Encountering adversity is an indication that you’re on the way to building something great! Lesser leaders abandon the journey at that point. The ability to stare adversity in the face and overcome obstacles is what separates the wheat from the chaff. The ability to anticipate adversity, and to confront and overcome it, is a hallmark of resilience and great leadership.

Resilience is a painful muscle to develop, but those who exercise it are primed for success.

When you think of resilience, which person comes to mind? Can you explain why you chose that person?

My first thought is my cousin and goddaughter, Korrine Croghan. She was born on my 16th birthday, and we had a special bond from the very beginning. We often spent time together and deeply enjoyed one another. When she was 14, Korrine was diagnosed with Choriocarcinoma, a rare pediatric cancer. She battled the disease bravely, always stared it straight in the face. As the cancer progressed and she endured multiple rounds of chemotherapy, her grit and positivity inspired everyone around her. Her struggle with cancer brought together not only our family but her greater community.

Unfortunately, we lost Korrine after a 10-month battle — the most heartbreaking moment of my life. Strong to the very end, she lived life with determination and a heart full of joy. We keep her spirit alive through a nonprofit organization called Team KC, which raised hundreds of thousands of dollars to support families of pediatric cancer patients. Korrine is with me always and I still miss her immensely.

Has there ever been a time that someone told you something was impossible, but you did it anyway? Can you share the story with us?

My early years with One Workplace were marked by a series of unsuccessful endeavors. First, I joined the company on the front edge of the financial crisis — not a good time for a career pivot into sales. By the time my onboarding was complete, the market for our products and services was anemic. In the absence of a deep skill set or an established customer base, my strategy was to look for opportunities in the environment I was most familiar with and passionate about: public K-12 education. The commonly held belief in our industry at the time was that there was no market for innovative learning environments in public K-12. It was a commodity-driven, low-bid environment. Schools were primarily buying cheap, bullet-proof chair-desk combos and lining them up in rows facing the front of the classroom.

That affordable, uninspired model had been in place for the better part of a century, heavily influenced by factory production settings. When I began engaging with school districts and pitching the idea of a dynamically different approach to classroom design, I was laughed out of the room. It didn’t help that the ideas I was espousing were about 30% more expensive than the norm — generally a non-starter in education. Though I had a lot of support internally, most in the company viewed the endeavor as a fool’s errand.

Early results of the endeavor proved the doubters correct. I failed repeatedly and had very little to show after almost 2 years of effort. But then a funny thing happened — the more I learned about and pitched innovative learning environments, the more convinced I became that schools desperately needed to reimagine their physical spaces. Bringing this concept to Bay Area schools became a singular focus that I refused to abandon.

Everything changed when I elevated my conversations to the highest levels of leadership in a school district. I found a few Superintendents looking to drive dynamic change in their learning spaces and willing to experiment with pilot spaces. We implemented, iterated and measured. The results were stunning, and the projects started flowing. Today we have a thriving and profitable practice in K-12 that is serving hundreds of thousands of teachers and students.

Did you have a time in your life where you had one of your greatest setbacks, but you bounced back from it stronger than ever? Can you share that story with us?

In our education practice, the summer season is madness. Most schools that implement large classroom projects work within a three-month window between June and August. Seventy-five percent of our volume comes in those months. One of the most challenging aspects of our work is coordinating massive product shipments with manufacturers located across the globe.

In 2016, we were planning for our largest project to date: a district-wide classroom project that involved hundreds of classrooms. As installation approached, we began getting signals that our primary supplier was having manufacturing challenges. The situation deteriorated over the summer to the point that it became apparent that the supplier was going to significantly miss delivery deadlines. To compound the issue, the district had recycled all their old classroom furniture. The classrooms were empty and the first day of school was approaching.

My conversation with the Superintendent of that district letting him know the classrooms would not be ready for school was one of the most difficult of my career. He trusted us and staked his reputation on our project. I felt like a failure and had a deep sense of shame around the situation. But leaving the district without furniture was simply not an option.

We engaged with some of our largest corporate customers to borrow tens of thousands of tables and chairs from their storage facilities. We delivered these items to the district at no cost and were able to open school with furniture in every room. Almost 2 months later, the new items arrived, and we completed a dynamic refresh in every classroom.

Our relationship with the district actually improved as a result of this near-catastrophic situation. The Superintendent appreciated our honesty, communication and creative problem-solving. The district went on to become our largest customer over the next several years and a source of countless referrals.

Did you have any experiences growing up that have contributed to building your resiliency? Can you share a story?

During my sophomore year in high school, my mother fell into a deep depression. For the better part of a year, she was bedridden and unable to function. She was in such a dark place that she attempted to take her own life. She survived the attempt, but this was the most challenging period of my young life.

Through this experience, I learned several important lessons. First, depression is real and can be devastating. Taking care of yourself is paramount. You can’t be good for anyone else unless you are good to yourself. I also came to realize that almost everyone is dealing with a challenge that is often invisible, even when all seems well externally. Many of the people we encounter every day are fighting a silent battle that we never see.

Today my mother is strong and vibrant. She is an incredible grandmother and a pillar in her community. She is forthright about her battle with depression and spends a lot of time mentoring other women through her church and in the recovery community. Seeing her take mental illness head-on and learn to thrive has been an inspiration to me. I love and admire my mom’s resilience and I’m grateful for her presence in my life.

Resilience is like a muscle that can be strengthened. In your opinion, what are 5 steps that someone can take to become more resilient? Please share a story or an example for each.

1. Anticipate Adversity. The first step in the pursuit of anything meaningful is to expect the journey to come with challenges. If it was easy, someone else would already have done it.

2. Fill Your Tank. Prepare yourself physically, mentally and emotionally for your journey. Strength in these areas is key to resilience. Take care of yourself and stay sharp along the way. It’s amazing how much impact good sleep and regular exercise can have on your ability to navigate adversity.

3. Get a “Personal Board of Directors.” Surround yourself with strong people with skills that fill your gaps. Associate with people smarter than you. Seek truth-tellers who care enough about you to call you on your bullshit. A team like this will keep you honest and act as your rudder in rough waters.

4. Roll with The Punches. When you get knocked down the first time, bounce back up with a smile and renewed determination. Identify the reasons you faltered and fill those gaps. There’s nothing more discouraging to someone trying to defeat you than when their best punch fails to knock you out.

5. Give Generously. This one might seem out of place, but I think it is an essential element of resilience. Generosity is energy-giving. It allows you to step outside of yourself, develop empathy and focus on the needs of others. Your giving can come in the form of time, skills or resources. Give more than you think you can, and you’ll be surprised by the strength it returns.

I’d spark a movement to get people outside while they are learning and working. I’m a huge believer in the restorative power of the outdoors. Fresh air and natural light are an abundantly available resource that could radically improve people’s experiences if spaces were thoughtfully designed to handle the challenges associated with being outside.

With today’s reality of questioning how we will safely gather in large groups indoors, we have an amazing opportunity to reimagine how outdoor spaces can become an integral part of the working, learning and healing experience. We’re thinking about this idea a lot right now and looking for organizations willing to explore creative ways to come together outside of traditional four-walled settings.

I’m a huge fan of Marc Benioff, the founder and CEO of Salesforce, and would love to share a meal with him. I admire the culture he has developed within his organization and his leadership. Mark is committed to using his platform and personal wealth as tools to drive impact in causes he is passionate about. I aspire to reach levels of influence and success that will allow me to give generously and drive change in similar ways.

How can our readers follow you on social media?

I’m pretty active on LinkedIn: https://www.linkedin.com/in/trevor-croghan-9866b32/

My Instagram handle is @trevcrog

This was very inspiring. Thank you so much for joining us!

Thank you for the opportunity to reflect on an important topic. I really enjoyed the conversation.

Trevor Croghan of One Workplace: “Five Steps That Someone Can Take To Become More Resilient” was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Heroes Of The Homeless Crisis: How Barbara Duffield & SchoolHouse Connection Are Helping People To…

Heroes Of The Homeless Crisis: How Barbara Duffield & SchoolHouse Connection Are Helping People To Overcome Homelessness Through Education

A number of years ago, a college student attended a workshop I was conducting at a national conference. She mentioned her struggles with the financial aid office (she was an unaccompanied homeless youth, and the financial aid office kept giving her a hard time about documenting her status, despite federal policies in place requiring financial aid administrators to remove these barriers). I connected the student to people in her home state who I knew really well — people I knew would advocate for her directly in all areas of her life. I also stayed in contact with her. Over the next few years, she experienced many challenges, including having nowhere to go during academic breaks and serious mental health struggles resulting from her traumatic childhood. A number of adults, myself included, pulled together to help her address these various needs, one by one, as they came up. This student not only graduated, but also became a tremendous advocate for other youth experiencing homelessness. For this student, like many students in our Youth Leadership and Scholarship program, advocacy can be both effective and therapeutic. In seeing her own power to change systems and impact the lives of other people, she came to more fully believe in herself and value her own agency.

As a part of my series about “Heroes Of The Homeless Crisis” I had the pleasure of interviewing Barbara Duffield.

Barbara Duffield is Executive Director of SchoolHouse Connection, a national non-profit organization working to overcome homelessness through education. Barbara began her career as a tutor for children experiencing homelessness in Washington DC in 1990, served as the Director of Education for the National Coalition for the Homeless from 1994–2003, and as the Director of Policy and Programs for the National Association for the Education of Homeless Children and Youth in Washington D.C from 2003–2016. She received her Bachelor’s degree in Political Science from the University of Michigan.)

Thank you so much for joining us! Our readers would love to ‘get to know you’ a bit better. Can you tell us a bit about your personal background, and how you grew up?

I grew up in rural Michigan, the youngest (by seven minutes — I’m a twin) of four children. My parents were both raised in blue-collar families: my paternal grandfather worked in the steel mills of PA, my maternal grandfather was a butcher in a small village in OH, and neither of my grandmothers were allowed to finish high school. My parents were the first in their respective families to attend college, and my father ultimately became a children’s dentist. My parents worked incredibly hard to make sure that I had the opportunity to go to college. Coming from a rural community, I was enthralled to meet new people from different backgrounds at the University of Michigan in the late 1980s. It was there that the seeds of advocacy were planted and blossomed.

Is there a particular story or incident that inspired you to get involved in your work helping people who are homeless?

When I first moved to Washington DC, I interned at Foreign Policy Magazine (my interest was international affairs, at the time). A copy editor took me under her wing and introduced me to Project Northstar, an after-school tutoring program for children experiencing homelessness in the District of Columbia. Working one-on-one with children in Project Northstar was transformative. I saw their endless possibilities and potential — the same abilities and aspirations as any other child — but also the grueling deep generational poverty that threatened their futures. Seeing them struggle — but also seeing them succeed — inspired me to focus on education as a lasting pathway out of homelessness, one that transfers across generations. Since then, I’ve had the opportunity to create and grow scholarship programs, and through them, I’ve been a part of many young people’s journey to self-realization through education. “It is doubtful that any child may reasonably be expected to succeed in life if he is denied the opportunity of an education.” Brown v. Board of Education.

In the big cities you mentioned, there has been a significant increase in visible homelessness — that is, homelessness principally among single adults living on the streets. But family, child, and youth homelessness is both longstanding and far less visible, because families with children and unaccompanied homeless youth are rarely visible on the streets or in encampments. Instead, most stay with other people temporarily because they have nowhere else to go, or in motels, or moving between many unstable situations. Family, child, and youth homelessness has never been only an urban problem, and it’s hardly a recent one. Nevertheless, it has gotten worse over the years. Prior to the COVID-19 outbreak, public schools identified and enrolled 1.5 million homeless children and youth, aged preK-12 — that’s the highest number on record. The U.S. Department of Education also estimates an additional 1.4 million children under age six are experiencing homelessness.

The causes of increases in homelessness are complex, and vary across regions. In some areas, the lack of affordable housing has gotten worse; in other areas, the opioid and methamphetamines crises have contributed. Deep poverty persists, particularly for young children. Domestic violence remains a leading causal factor for families, as does abuse and neglect, and the abject failure of the child welfare system for youth who are homeless on their own. Systemic racism, across all systems, has a pervasive impact on homelessness.

I’d also argue that the homelessness assistance system, such as it is, has contributed to increasing homelessness: the move to quick-fix, one-size-fits-all housing models; the defunding of services; and the de-prioritization and exclusion of most youth and families who experience homelessness from homeless services have contributed to entrenched homelessness. The bottom line is that we aren’t addressing the complex root causes, we aren’t supporting individualized and community-based solutions, and we aren’t prioritizing youth and families — we’re just trying to get the most visible people experiencing homelessness out of sight, without recognizing the steady stream into street homelessness, much of which begins in childhood.

There isn’t such a thing as a typical progression into homelessness, but we do know that many homeless adults have histories of childhood homelessness. Many homeless adults actually did not start out as healthy young people with stable places to live, a job, an education, and a family, and with a social, and community support system. Instead, homelessness is often a multi-generational phenomenon. For example, 20% of unsheltered homeless adults in Los Angeles indicated that they first experienced homelessness when they were under age 18, and 25% when they were young adults between the ages of 18–24. In Seattle, 18% of homeless adults indicated that their first experience of homelessness occurred when they were under age 18, and 27% when they were between the ages of 18–24. And in the state of Minnesota, more than half (52%) of homeless adults surveyed first became homeless by the time they were age 24, and over one-third (36%) first became homeless at or before age 18.

Adverse childhood experiences (ACEs) also are correlated with adult homelessness. Examples of ACEs include emotional abuse, neglect, mental illness, parental separation and substance abuse. As the number of ACEs in a person’s life accumulate, the likelihood of experiencing homelessness increases. In Minnesota, the majority (73%) of homeless adults had experienced at least one ACE, and over half (59%) reported multiple ACEs. For each ACE reported by homeless adults, the average age of the first episode of homelessness drops considerably.

Finally, some of the best research on pathways into homelessness comes from a study by Chapin Hall at the University of Chicago. The study found that lack of a high school degree or GED is the single greatest risk factor associated with homelessness as a young adult, followed by having a child, and having a low-income.

Taken together, these findings reveal the long-term harmful impact of ACEs and how child homelessness can lead to youth homelessness, and then adult homelessness, where children of homeless adults may start the cycle again.

People experiencing homelessness — which includes children, youth, and families — do not have the resources to move. In the case of families, it is also difficult to move with children. Youth who are homeless on their own may not even be old enough to sign a lease, so the cost of housing isn’t the driving factor and won’t remedy their homelessness.

If someone passes a homeless person on the street, what is the best way to help them?

There is no best way, because every person is a unique. I do think it is very important to acknowledge each person’s humanity, through eye contact and/or a greeting. I also think it is important to imagine that person when he or she was child, and try to understand how many children are at risk of being in that same position some day if we don’t intervene and prioritize their needs.

What is the best way to respond if a homeless person asks for money for rent or gas?

Again, there is no best way. Minimally, respond politely and acknowledge their presence.

Can you describe to our readers how your work is making an impact battling this crisis?

SchoolHouse Connection engages in state and federal policy advocacy, from early childhood through higher education, and also provides practical assistance to communities nationwide. We’ve led efforts to strengthen federal protections and increase resources for children, youth, and families experiencing homelessness. For example, our advocacy led to a 32% increase in funding for public schools to identify and support homeless children and youth over the past four years — that translates to more children identified, enrolled in school, and receiving support to make it to graduation, which is their surest path out of homelessness permanently.

At the state level, we’ve achieved state policy reforms directly impacting over 600,000 youth by leading advocacy on 23 bills in 14 states, 16 of which became law. Those 16 new state laws are making specific, tangible improvements in the lives of homeless youth in a variety of areas, including increasing access to health care, shelter, housing and services; increasing access to employment; increasing access to vital documents needed for work and school; increasing high school graduation; and increasing access to and success in post-secondary education.

We work equally hard on making sure that laws are implemented robustly and with fidelity, which means creating and sustaining best practices locally, whether through tools like child-proofing checklists for shelters, assisting counselors with credit accrual for high school students, or removing barriers to financial aid for homeless youth in college. We also play a convening role, bringing early care providers, educators, and service providers together to share innovations and create action plans through webinars and trainings.

Finally, we support a Youth Leadership and Scholarship program, which provides scholarships to youth who have experienced homelessness to ensure their completion of a post-secondary education program. Our program also builds a stable peer and adult support network, and offers young people meaningful opportunities to engage in advocacy. Through this program, we ensure that all of our work reflects the lived experiences of young people and includes them as full partners.

How has the COVID-19 pandemic affected the homeless crisis, and the homeless community? Also how has it affected your ability to help people?

The outbreak has caused even more mobility and danger for families and youth, especially those who stay with other people temporarily and thus who are not protected by eviction moratoria, and who cannot self-isolate or stay safe. Many of these families and youth were asked to leave, yet there is no shelter for them; most can’t pay for motels; and they are not a priority of the local homeless response systems. Communities have undertaken great efforts to move single adults from the streets and shelters into motel rooms, yet many families are being evicted from motels, often because they have lost their low-wage or sporadic jobs and can no longer pay.

At the same time, the closure of schools and early learning programs due to COVID-19 has been devastating. Schools and early learning programs were the one safe, stable place in the lives of children and youth experiencing homelessness — the place where their basic needs were met, and where they had a routine, normalcy, and opportunities to escape the dangers of their living situations and to focus on their futures. Now, school district homeless education personnel, and early learning family support staff, struggle to maintain contact with these students, who continue to move so often that even food delivery is challenging. And even if these students are provided devices and hotspots, the places where they are staying are not conducive to learning. The outbreak has increased their trauma, isolation, and deprivation; it has split up families, and put many in harm’s way. In short, it has created the conditions for massive and unprecedented adult homelessness down the road.

However, even with closures, schools and early learning programs are still the largest and the best source of support for children, youth, and families experiencing homelessness. Education is the only system with the clear mandate to identify and support all children and youth experiencing homelessness, regardless of the availability of shelter. Educators are still working to find students, connect them to resources, and minimize disruption to learning. They are still a lifeline.

Can you share something about your work that makes you most proud? Is there a particular story or incident that you found most uplifting?

I’m most proud of the creation of SchoolHouse Connection. Together with one of my best friends and co-conspirators, Patricia Julianelle, we founded SchoolHouse Connection just three and a half years ago. We have a dynamic team, a large and diverse national network, and close relationships with young people and educators who inform our policy and our practice work. In a “housing ends homelessness” world, we’ve been able to maintain the integrity of our vision, which embraces education as the only permanent solution to homelessness, and we’ve achieved numerous tangible accomplishments. Starting and building a new organization has been an astonishing amount of work, but particularly now, in the midst of the national crisis of COVID-19, I am proud that SHC exists.

Prior to SHC, I’m most proud of the amendments to the education subtitle of the McKinney-Vento Act, and to the Head Start Act of 2007. I remember the days when liaisons were not required in every school district, when the right to stay in the same school and receive transportation did not exist, when preschool was not included, nor the transition to higher education. Similarly, Head Start programs now must remove barriers to the identification, enrollment, and participation of children experiencing homelessness. Seeing the impact of these policy changes over time, and knowing the lives they’ve changed — it’s profound.

Without sharing real names, can you share a story with our readers about a particular individual who was impacted or helped by your work?

A number of years ago, a college student attended a workshop I was conducting at a national conference. She mentioned her struggles with the financial aid office (she was an unaccompanied homeless youth, and the financial aid office kept giving her a hard time about documenting her status, despite federal policies in place requiring financial aid administrators to remove these barriers). I connected the student to people in her home state who I knew really well — people I knew would advocate for her directly in all areas of her life. I also stayed in contact with her. Over the next few years, she experienced many challenges, including having nowhere to go during academic breaks and serious mental health struggles resulting from her traumatic childhood. A number of adults, myself included, pulled together to help her address these various needs, one by one, as they came up. This student not only graduated, but also became a tremendous advocate for other youth experiencing homelessness. For this student, like many students in our Youth Leadership and Scholarship program, advocacy can be both effective and therapeutic. In seeing her own power to change systems and impact the lives of other people, she came to more fully believe in herself and value her own agency.

Can you share three things that the community and society can do to help you address the root of this crisis? Can you give some examples?

One of the most important things people can do is educate themselves about the realities of child, youth, and family homelessness. This means getting answers to common questions, listening to children, youth, and families, reading their perspectives, and understanding what research has to say about the role of education and services.
I can’t say enough about the role of public schools, and public education. Public schools do more to address the root causes of homelessness than any other public system. But they need help, whether it is calling the local school district homeless liaison to ask what is most needed, speaking up at school board meetings, working through parent associations, or advocating for more funding for the McKinney-Vento Act’s Education for Homeless Children and Youth program.
Policymakers and the public are often focused on people who are visibly homeless, who clearly need help from all levels of government and society. But if we want to address the root causes, we need to start to talk about homelessness as a children’s issue. Practically, this means talking to local, state, and federal elected officials, and asking what they are doing to address child and youth homelessness. The very act of asking, and raising the visibility of the topic, can create change.

If you had the power to influence legislation, which three laws would you like to see introduced that might help you in your work?

Congress needs to support homeless and trafficked children and youth in the next COVID-19 legislation. These children and youth have been largely left out of previous coronavirus legislation. In order to prevent further harm, dedicated resources are needed through the programs and systems that are best positioned to immediately help children, youth, and families experiencing homelessness, and ensure their long-term stability.
Right now, the narrow definition of homelessness used by housing agencies keeps children and youth invisible, and prevents collaboration among systems. It is a non-sensical, bureaucratic definition that doesn’t match the lived reality for youth and families, and hides the harms they experience. Ultimately, it perpetuates homelessness. The Homeless Children and Youth Act, HR 1511, would change this by amending the housing definition of homelessness to align with the education definition. Not only would this allow some of the most vulnerable children and youth to be assessed and served, it would give communities a true picture of the extent of homelessness among youth and families, and more flexibility to use homelessness funding to meet local needs. It is a desperately needed “upstream” solution.
In order to have the strongest chance of success, and obtain a job that pays enough to afford housing, youth need some kind of education beyond high school. While we’ve made great progress in early childhood and K-2 education, higher education does not yet have protections and supports in place for youth who are homeless or have come from foster care. The Higher Education Access and Success Act for Homeless and Foster Youth, S. 789, H.R. 1724, removes many barriers to higher education for homeless and foster youth — barriers that we see every single day with our students. It would help ensure that these youth benefit from college access programs, have access to financial aid without burdensome and prohibitive documentation, and receive the support they need to stay in school and graduate.

I know that this is not easy work. What keeps you going?

On some days, rage and indignation — at how homelessness prevents children and youth from becoming whoever they want to be, at the apologists who defend broken systems and bankrupt paradigms, at the fundamental cowardice of “leaders” on both sides of the aisle. On other days, deep connection to, respect for, and inspiration from the educators and providers in our network who are moving mountains in their communities, making real and lasting change. And on other days still — most days, in fact — genuine love for children and youth, and genuine hope as I watch the young people in our scholarship program conquer their past and build their futures. They are worth it. All of it.

Do you have hope that one day this great social challenge can be solved completely?

I don’t know that there will be a day where this great social challenge is solved completely. Child, youth, and family homelessness is the result of many different systemic issues and personal factors. But what I do know is that no child or youth should ever have to live without a home or basic needs; every child deserves the opportunity to succeed. We should be working together — policymakers, educators, service providers, agencies, and more — to build better systems and drive solutions that get at the root causes of these issues. By centering children, youth, and education in solutions to homelessness, we can get ahead of this challenge and prevent more children from struggling as adults.

What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.

“You will always cry.” I used to get embarrassed at my open display of emotions — sorrow, joy, sorrow again. I used to think that maybe I’d get it under control, maybe I’d get used to the stories I hear from educators, providers, parents, youth. I wish someone had told me it’s just how I’m wired. But fortunately I learned from a close colleague, a homeless school district liaison in Alaska who modeled the best professional cry behavior. She just keeps talking through her tears, never missing a beat, her tears functioning as an involuntary physical adjustment to maintain her emotional balance, like shivering when a cold breeze comes through. It’s healthy, it’s who we are. I care much less if my crying makes other people uncomfortable. Homelessness should make us all uncomfortable.
“Homelessness is an industry, complete with industry lobbyists, investors, and propagandists.” I began my career at the National Coalition for the Homeless, under the tutelage of the legendary homeless activist Michael Stoops. The orientation at NCH was very much of grassroots organizing — working directly with service providers and others on the frontlines, as well as people directly impacted by homelessness. It took a while to perceive that these grassroots service providers were separate from — and often at the mercy of — a larger apparatus of funders and industry advocates who have great influence inside and outside government, and who are fundamentally disconnected from local and personal realities of homelessness. The best example of this is the staunch industry opposition to aligning the housing definition of homelessness with the education definition to match the lived realities/vulnerabilities of children, youth, and families. Even now, the industry opposes change — despite research confirming the vulnerabilities for homeless children and youth, regardless of where they sleep; despite strong support from the professionals who are working directly with children, youth, and families who meet both definitions; despite billions of dollars being appropriated for homelessness in connection with COVID-19, and billions more proposed; and despite even higher risks for children and youth who are forced to stay with others and in motels. If I had understood how deeply entrenched, tightly controlled, and powerfully established industries are — and that homelessness is an industry — I would have adopted different tactics sooner. Certainly, I would have spent less time trying to persuade people whose ties to the industry are too strong.
“The good guys aren’t always good.” After college, I started out with an assumption that Republicans always would be obstacles, and Democrats always would be allies. Nothing could be further from the truth. This is not an issue that breaks cleanly along party lines. Far from it. The three greatest fights of my career — opposing separate schools for children experiencing homelessness; preventing the child welfare system from abandoning its responsibility on educational outcomes; and reforming the HUD homeless system to recognize and respond to child and youth homelessness — have not been partisan battles. Even now, in an incredibly polarized, divided political landscape, one can’t make assumptions about where legislators stand on issues related to children, youth, and families experiencing homelessness. Realpolitik is so much more nuanced. Personally, I embraced independent status in the mid-1990s. Professionally, I wish I would have found this pragmatism sooner.
“Many things can be true at once.” Earlier in my career, I was prone to over-simplification; advocates naturally prioritize the issue they think they understand the best. But my direct relationships with young people, over time, have led me to embrace complexity. The personal and the systemic are interwoven: it is both the piling on of broken systems, and the decisions that adults make, that result in child and youth homelessness. Oversimplification makes for good slogans (like “housing ends homelessness”), but addressing one aspect of a complex problem doesn’t solve it, and also sidelines some of the players (like early childhood and public schools) that have the most to contribute. In our work, we strive to connect early childhood to K-12; K-12 to higher education; higher education to early childhood; and all to housing, health, and other services. The nodes between systems are leverage points for connecting these dots.
“Hazy goals produce hazy results.” My 8th grade English teacher wrote those words on the top of a writing assignment. The purported goal of “ending homelessness” or reaching “functional zero” is an example of a very hazy goal that had produced tragically unintended results. At SHC, we’ve opted for clear goals around early childhood enrollment and participation, high school graduation, and postsecondary attainment, with interim measures in each area, to advance long-term change. Keeping a laser-like focus on those goals, which are tied to so many other measures of well-being (including housing stability), helps us achieve meaningful, powerful results.

Listening. We have lost the ability to truly, deeply listen to people whose views and experiences are not our own. We’ve closed ourselves off into toxic echo-chambers, surrounding ourselves with people who affirm our views and confirm our biases. Progress on social issues like homelessness requires being able to hear out people with opposing views, and adopt a solution-oriented mindset. It also requires listening to people who have experienced homelessness — including and especially children and parents. For all the emphasis on ‘centering people with lived experience’ in homelessness advocacy, it is shocking how rarely that includes children and their parents, and how rarely what they say is heeded. There is more “youth voice” in homelessness advocacy now than ever before, which is great, but children and parents are missing.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My mother is full of life lesson quotes. “You never know until you try,” and “The worst they can say is no,” are two of my mother’s mantras that helped me get over my childhood bashfulness, and helped pave the way toward advocacy.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

I am a Muppet fanatic. Being an advisor to Sesame Street Workshop continues to be a highlight of my career, especially working on the content for the family homelessness initiative, which features Lily, a seven-year-old muppet experiencing homelessness. I never got to meet Lily “in person,” and I would love to do so. Lily is an ambassador of hope for children all over the country. Just as profoundly, she has helped adults see homelessness through the eyes of a child. I’d love to make ribbon bracelets with Lily, paint rainbows with her (adding lots of purple, her favorite color), and give her a great big hug to say “thank you” for being so brave and sharing her experiences.

How can our readers follow you online?

https://www.facebook.com/SchoolHouseConnection/

@SchoolHouseConn

@DuffieldBarbara

This was very meaningful, thank you so much!

Heroes Of The Homeless Crisis: How Barbara Duffield & SchoolHouse Connection Are Helping People To… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Heroes Of The Homeless Crisis: How Larry Seamans & FamilyAid Boston Are Helping To Prevent…

Heroes Of The Homeless Crisis: How Larry Seamans & FamilyAid Boston Are Helping To Prevent Homelessness Before It Starts

Since the COVID-19 pandemic started our staff haven’t missed a beat in providing quality services to our families. They have gone above and beyond putting themselves in harm’s way to deliver food, supplies and financial assistance to our growing number of clients. Their willingness to do whatever they need to for their clients keeps me going every day.

As a part of my series about “Heroes Of The Homeless Crisis” I had the pleasure of interviewing Larry Seamans, President of FamilyAid Boston.

Larry Seamans assumed the role of President of FamilyAid Boston in July, 2018 bringing with him 35 years of both corporate and nonprofit experience. Larry is well-acquainted with the detrimental effect of youth homelessness, as his two older adopted children spent a large part of their early lives in homelessness, as did his Little Brother in the Big Brothers Big Sisters program. Since joining FamilyAid Boston, Larry has built a number of new and strengthened nonprofit, public and private partnerships, and developed new initiatives to meet the needs the needs of one of the nation’s largest per capita number of children and children experiencing homelessness and housing instability.

Thank you so much for joining us! Our readers would love to ‘get to know you’ a bit better. Can you tell us a bit about your personal background, and how you grew up?

I’m a second generation American. I grew up with 13 family members in a three-bedroom household. We lived that way due to economic reasons which has given me some insight into the struggles of working-class families trying to make ends meet.

Is there a particular story or incident that inspired you to get involved in your work helping people who are homeless?

As part of my long career, I had been working as chief program officer at Pine Street Inn, the largest individual homeless program in New England, when an incredibly provocative map of the United States — designed by the National Alliance to End Homelessness came across my desk. The map illustrated the rate of family homelessness in every state across the country. Massachusetts had a large red dot showing we had the 4th highest rate of family homelessness. Even as someone working in the field, I was shocked by this number. I realized the severity of child and family homelessness was an invisible crisis, with far more attention, focus and resources being paid to resolve a far more visible adult street homeless population like the one Pine Street helps.

Thinking of the number of homeless children resonated with me because homelessness has touched the lives of so many people I care about; my little brother in the Big Brothers Big Sisters program, my actual brother, and my own children.

For homeless families in particular it’s all economics. From 2018 to 2019 Massachusetts jumped from the 6th most expensive state to live in to the 3rd most expensive state to live in and wages aren’t keeping up. A single parent in Boston working a minimum wage job would need to work 3.5 full-time jobs to afford a 2-bedroom apartment at fair market value. That’s in addition to all the time spent parenting — attending parent teacher conferences, helping with homework, cooking dinner — there aren’t enough hours in the day for a parent working a minimum wage job to make ends meet.

The recent COVID Pandemic has made the situation event more dire.

This is interesting framing as most homeless individuals and certainly most of the children and parents experiencing homeless do not start as healthy young people with a place to live, a job, an education, and a large support system. The vast majority of homeless individuals have underlying and untreated mental health and substance issues and experienced housing instability as children. Most families who experience homelessness are there due to poverty and many are trapped in an unbroken cycle of intergenerational poverty. For all there are underlying class, racial dynamics to how and why families end up in shelter.

In the City of Boston there are nearly 37,000 children living in poverty without enough resources to live safely and that’s where our families start. Going from being unstably housed to homeless is not a large leap. All it takes is one incident to push a family over the edge: a lost paycheck because a parent misses work to take care of a sick child, an unexpected medical bill, or having to make the tough decision of choosing to feed your child over paying rent. It is an impossible cycle.

In the case of homeless families, the goal of every family is to have a job and jobs are often located in cities where — at least in Boston — there is an unfortunate high cost to housing and less affordable housing in outlying areas accessible by public transportation. Almost all of our families are working and almost all are working lower income jobs because of education barriers and a lack of support to complete their education. Moving or commuting is also expensive, and for families it means uprooting their children from their schools and social environments. For most of our families, transportation to jobs poses another barrier, outside of cities there is little access to public transportation adding the additional expense of owning a car.

If someone passes a homeless person on the street, what is the best way to help them?

In Boston, it is rare to see a homeless family on the streets. Despite the fact that 61% of the homeless population in Boston is families. You don’t see them on the street because it is an invisible crisis. Spending the night on the street with a newborn or toddler isn’t feasible, so homeless families stay in cars, hospital waiting rooms, or double up with other families teetering on the edge of homelessness. People are more like going to encounter a homeless individual on the street, who is most likely challenged by mental health and substance use disorders, the best way to help them is to encourage them to go to the local resource centers available in their communities.

What is the best way to respond if a homeless person asks for money for rent or gas?

Giving a homeless individual money or food encourages them to stay on the street. Best way is to encourage them to seek a local shelter or soup kitchen where they will also get counseling.

Can you describe to our readers how your work is making an impact battling this crisis?

FamilyAid Boston takes a three-prong approach to addressing family homelessness. The best way to stop homelessness is to prevent it. We recently launched two new, innovative prevention programs in partnership with Boston Public Schools and Boston Children’s Hospital. Teachers and doctors are often the first point of contact to know when a family is struggling. We’ve partnered with these institutions so we can catch families before they fall into homelessness and mitigate the trauma homelessness has on children. There is a tremendous demand for these programs and our success rate is among the highest in the country with a 99% retention rate.

During the pandemic our prevention numbers have swelled in 2020: we had 200 children and parents newly enrolled in these programs from January to March, and more than 1,200 more since the outbreak in Mid-March. The prevention safety net doesn’t catch everyone though, which is why we provide also provide shelter to families that have already fallen into homelessness. Our 123 shelters provide families with clinical case management services and housing placement services to ensure families can move out of shelter and return to stable housing as quickly as possible. To address the current pandemic’s economic fallout, we are opening a new shelter in the next few months. Each year, we move 40% of our families from shelter into stable housing, well above the national average of 25%.

Once we get families back into stable housing, we stay with them. We know that the first year back in stable housing is a precarious time for families and when they’re most likely to fall back into homelessness. Our case managers work with families throughout this time to ensure they can stay in housing for the long-term. 98% of the families we work with remain in their own housing a year after moving out of shelter.

How has the COVID-19 pandemic affected the homeless crisis, and the homeless community? Also how has it affected your ability to help people?

The homeless and housing-insecure families that FamilyAid Boston serves have been in crisis since schools, daycare centers, and all-but-essential workplaces closed their doors in March. With each passing week, the long-term economic damage to the families we serve only worsens.

Although it is nothing we have done before, we immediately began providing emergency relief to the 1,200 children and adults currently in our care who indicated that they were in dire need, providing food, supplies, and personal protective equipment (PPE) to our families, increasing our shelters’, housing and office disinfection frequency, and installing equipment designed to reduce community spread or to monitor the health of sheltered clients and staff. In addition, we are supporting children’s access to education by upgrading internet service in our shelters and purchasing Chromebooks to children who have not received them from their schools. These additions also help parents’ to access public information, benefits and resources.

The humanitarian relief work that we are undertaking is happening while the majority of the staff works remotely in keeping with the Commonwealth’s stay-at home orders. Those engaged in the frontline work are fully protected by PPE and practicing appropriate social distancing when possible. All frontline staff working in the community, including shelter managers, facilities staff providing disinfection services, and all staff helping to procure, package and distribute food and supplies to our families are paid extra “hazard” pay. Utility costs at our shelters are 50% higher than normal due to families sheltering in place 24/7. We have forgiven 3 months of rent for families who are live in housing owned and operated by the agency to stabilize their precarious financial situations.

Through the end of June, we project more than $1.1M in pandemic-related expenses that are above and beyond our ordinary operating budget, but necessary to keep our vulnerable clients and staff safe. Given the likely closure of camps and slow return of the economy, we anticipate we will need to continue to provide support to our families well into the fall.

Can you share something about your work that makes you most proud? Is there a particular story or incident that you found most uplifting?

Every day I am inspired by the amazing work of FamilyAid Boston’s staff and the resiliency of our clients. Since the COVID-19 pandemic started our staff haven’t missed a beat in providing quality services to our families. They have gone above and beyond putting themselves in harm’s way to deliver food, supplies and financial assistance to our growing number of clients. Their willingness to do whatever they need to for their clients keeps me going every day.

Without sharing real names, can you share a story with our readers about a particular individual who was impacted or helped by your work?

I’d love to share a story about our work during the COVID-19 pandemic and our client Laura. Laura is a single mother of two girls, ages 6 and 9. Both girls are naturally curious and love learning new things at school. Laura’s 9-year-old, Kelly, had just started learning about volcanoes in science class before schools closed for COVID-19 and asks her mom every day to tell her about how volcanoes work. Prior to the COVID-19 pandemic, Laura worked at a large retail chain in Boston. She had been there for 5 years and was being considered for a promotion to assistant manager. Once schools and non-essential businesses closed, Laura was furloughed from work, showed up at our shelters where she has had to turn her attention to homeschooling her girls in their shelter space. Laura had no idea how she would be able to feed her girls the next week as she no longer had any income. Previously, her children ate breakfast and lunch at school every day and she had just enough to get them by. Suddenly she had nothing.

Laura’s FamilyAid Boston immediately began triaging the situation with Laura expressed her worries about feeding her children. Within the day, FamilyAid Boston staff were knocking on her door in masks and gloves delivering food, supplies, and personal hygiene products. Laura was so grateful knowing she would have enough food to feed her daughters. After a couple weeks of food deliveries, her case manager reached out to Laura again and asked her if she had a checking account. Laura told her she did, and her case manager delivered the good news — FamilyAid Boston would be depositing $100 into her account each week so she can purchase the items her family needs most. The day after the first deposit, Laura went to the corner store (in protective gear provided by FAB) and bought ingredients for her daughters’ favorite meal. After she put her daughter to bed that night with full bellies, she wrote an email to her case manager: “I know you never forget me, and I am really grateful for that. I am at home with my kids all day and they do nothing but eat. I was just starting to worry about getting more food. Thank you so much for delivering supplies and giving me this money. I don’t take anything for granted especially now, and just wanted to say thank you on behalf of me and my daughters.”

Can you share three things that the community and society can do to help you address the root of this crisis? Can you give some examples?

Advocate for more a low-income housing in high cost urban communities. There is a lack of low-income housing in Boston and across the country. If there is nowhere for working families to live then we should not be surprised by the growing number of homeless families we see.
Advocate for minimum wage laws. Proportional to living expenses, the standard minimum wage is too low. We need people to speak up across sectors and advocate for a livable wage.
Volunteer and donate to front line agencies that are trying to manage the economic crisis for low-income families at the bottom of the economic ladder.

If you had the power to influence legislation, which three laws would you like to see introduced that might help you in your work?

Abolish super-majority requirements Sufficient low-income affordable housing
Supporting low-income wage earners and their families
Increase accessibility for educational and social supports for children

I know that this is not easy work. What keeps you going?

The sheer volume of children who are in need and the fact that unless we do something we are creating a second generation of homeless individuals. It is within our power as an agency and a society to change that.

Do you have hope that one day this great social challenge can be solved completely?

Poverty and homelessness have been with us since the beginning of time, but we have to hold out hope that it can be eradicated. There are moments in history when there has been a significant reduction in poverty and homelessness. In recent year, there have been successful efforts to reduce the number of chronically homeless veterans and individuals. If we can do that for individuals, then certainly we can do it for children and families.

What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.

After more than 15 years in the corporate marketing world with Procter & Gamble and Viacom, among others, I thought I had been trained to take on the challenges of the non-profit world

“Train for a marathon not a sprint”– in corporate marketing, the world evolves around short-lived campaigns, sales cycles, quarterly earnings/marketing share. Ending homelessness is a long-haul issue, and the cycles are intergenerational. It takes a different long-term mindset to make even short gains against it and to help children overcome their difficult start while also helping their parents find housing and employment.
“Self-care is not a luxury” I have seen many professionals enter the non-profit world because of their passion for an issue. Without proper self-care, many nonprofit executives burn out out from “compassion fatigue” as their avocational interest and concerns sync up with their professional life. As a result, the average tenure, nationally of a nonprofit CEOs is little more than two years
“A cow has more than one fly time” — This phrase was shared with me by a fellow corporate “transfer” from the Midwest. It means that one must remain tenacious and persistent regardless of rejection or defeat. It’s something we encourage our clients to consider and one I share with staff as we see and struggle with out clients as they struggle with many ups and downs on their way to self-sufficiency.
“What you see is not what you get” — It’s very easy, I know, for some who are well-educated and financially secure to either pity or look down on the homeless. I was one of them a long time ago. But after more than two decades in human services and working with more than 5,000 individuals that have been disenfranchised, marginalized or forgotten, I have come to see that all that separates the haves and have nots is one unlucky situation, one medical illness or a societal prejudice that prevents a person from achieving their dreams. I’ve learned to see the commonality, dignity and determination in all of us to create a better life for ourselves and our children.
“It takes more than bootstraps” — Having been raised in a large immigrant family, I was raised to believe that all it takes is hard work to succeed. Order the course of my career, I have found that it takes more that than that: being in the right place at the right time, knowing the “right” people, being on the side of the current political bent of a community, being deemed as having the physical ability or enabled, and often times having the preferred skin color or educational pedigree. And sometimes, just sheer dumb luck.

I would want people to join us in trying to end poverty and homelessness. There are 65,000 children and parents in Boston alone who are one missed paycheck away from falling into homelessness. I want people to join us in ensuring that our neighbors are able to have the basics: food, clothing, and housing.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My mentor, a nun from Philadelphia who came to our small coal town to educate its children, always told me, “Larry, to truly know the world, you need to walk a mile in everyone’s shoes.”

As a kid from a small town with a small perspective, I thought she just garbled the old proverb. Much later in life, I understood what these words meant as I had the opportunity to travel the world and see all of its challenges and beauty. I wish I had a greater understanding of the complexities of the world at an earlier age. Gaining a better understanding of the world, and remembering this quote, is what eventually inspired my career change from the corporate sector to the nonprofit world.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

Jeffrey Bezos — We were very fortunate to be one of a select few organizations to receive a grant from Mr. Bezos’ Day 1 Families Fund to tackle family homelessness and early childhood education. I would love the opportunity to sit down with Mr. Bezos to let him know first-hand how his contribution to FamilyAid Boston has made a tremendous impact on families in the Greater Boston area.

How can our readers follow you online?

You can follow me on:

LinkedIn: Larry Seamans

Twitter: @LarrySeamans2

You can follow the work of FamilyAid Boston on Facebook, Twitter, Instagram, and LinkedIn @familyaidboston.

Heroes Of The Homeless Crisis: How Larry Seamans & FamilyAid Boston Are Helping To Prevent… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Heroes Of The Homeless Crisis: How Jaysen Van Sickle & Hope Faith are addressing the immediate and…

Heroes Of The Homeless Crisis: How Jaysen Van Sickle & Hope Faith are addressing the immediate and long-term needs of people experiencing homelessness and poverty

It starts with kindness. It is important to not look down on people who are experiencing homelessness. A smile or conversation can go a long way toward helping someone know you care. If they ask, I would be open to giving them a gift card to a grocery store or nearby fast food restaurant, or other food items you may happen to have with you.

As a part of my series about “Heroes Of The Homeless Crisis” I had the pleasure of interviewing Jaysen Van Sickle.

Jaysen Van Sickle is a father, professor and as of 2018, the Executive Director of Hope Faith — Homeless Assistance Campus. Jaysen completed his undergraduate degrees from KU and his masters’ degrees from Rockhurst, including an Executive MBA. Prior to joining Hope Faith full-time, Jaysen and his son were dedicated volunteers.

Thank you so much for joining us! Our readers would love to ‘get to know you’ a bit better. Can you tell us a bit about your personal background, and how you grew up?

Jaysen is a Texas native who relocated to Kansas City when he was 4 years old and jokes he’s been going to school ever since. With undergrads from KU and graduate degrees from Rockhurst, Van Sickle is now doubling as a professor and the Executive Director for Hope Faith — Homeless Assistance Campus (& Covid Relief Village) in downtown Kansas City, MO.

Is there a particular story or incident that inspired you to get involved in your work helping people who are homeless?

Maslow’s hierarchy of needs (a motivational theory in psychology comprising a five-tier model of human needs: physiological, safety, love and belonging, esteem, and self-actualization) is really to credit. This job brings me joy; it fills my cup.

There are many contributing factors which makes this a very loaded question. As much as we all want to end homelessness, when you’re in it and really seeing and understanding the many contributing factors to homelessness, you know there are many underlying factors that must be addressed. We know homelessness isn’t going away. It is our goal to reduce the amount of time someone experiences homelessness. That sometimes takes long term dedicated one-on-one consultation (aka case management) and other times, a few quick phone calls. This is not a one size fits all crisis nor is it always viewed a crisis. We believe in taking care of each other, and regardless of what brings someone to Hope Faith, we are committed to doing that.

Again, another loaded question as no two life journeys are exactly the same. We know a number of factors can contribute to this including but not limited to addiction, mental health challenges, tragedy, or any number of things that occur along one’s life journey. In this instance, for someone who had an income and a strong support system to become homeless, a catastrophic event, such as a job loss, an unanticipated medical expense or a divorce, may have occurred. If a person with the background you described came to Hope Faith, we would likely be able to provide them with the services and support needed to regain employment and housing.

If only it were that simple, right? People experiencing homelessness cannot easily move. Transportation is a huge barrier. Without a car or money to afford a plane ticket or a bus pass, this is easier said than done. We have a program called Hope Cycles, which provides bicycles and cycling gear so that our guests can get to school, work and medical appointments. While this program helps with transportation locally, moving hours away or to another state is usually not possible.

If someone passes a homeless person on the street, what is the best way to help them?

It starts with kindness. It is important to not look down on people who are experiencing homelessness. A smile or conversation can go a long way toward helping someone know you care. If they ask, I would be open to giving them a gift card to a grocery store or nearby fast food restaurant, or other food items you may happen to have with you. Granola bars are great to carry with you. Another way you can help is by becoming aware of what organizations provide homeless services in your community and making sure people experiencing homelessness know about those resources.

What is the best way to respond if a homeless person asks for money for rent or gas?

Rather than giving cash, it is a better idea to give food, water, gift cards, blankets, clothing or other necessities.

Can you describe to our readers how your work is making an impact battling this crisis?

Hope Faith, Kansas City’s only daytime assistance campus, provides for the immediate and long-term needs of people experiencing homelessness and poverty throughout the Kansas City metro. In 2019, we served more than 6,000 unduplicated individuals.

As COVID-19 started spreading around the world and getting closer to the United States, my staff and I began planning for how we were going to continue serving our guests. Hope Faith has been designated an official homeless crisis center by the City of Kansas City, Missouri. To best meet the needs of our guests while complying with CDC health guidelines and social distancing recommendations, our homeless assistance campus expanded outdoors, allowing for services to be offered in a safe, secure village, where the risk of being infected with COVID-19 is decreased. Through working with the community partners and the city, we have also ensured guests exhibiting symptoms consistent with COVID-19 can be tested and quarantined at a nearby hotel.

We are serving approximately 200 individuals daily and providing the following services Monday through Saturday:

Breakfast and lunch
Sanitation stations
Heart to Heart International (International Medical Crisis Group) has their mobile medical unit assisting at our village. Swope Medical Group also reached out offering their mobile medical unit, too. We have acquired COVID-19 tests, so we are now able to help our fellow Kansas Citians even more.
Intensive case management that provides connections to human service organizations, area agencies and external mental health agencies. Hope Faith is the only agency currently providing case management services to people experiencing homelessness and poverty in Kansas City. Case managers also help with employment referrals and housing navigation.
Mail service
Men’s, women’s, and children’s clothing distributed as needed
Private indoor showers

How has the COVID-19 pandemic affected the homeless crisis, and the homeless community? Also how has it affected your ability to help people?

There is a lot of anxiety right now. No one knows how or when this is going to end. There are health and economic concerns that the homeless community have and providers grapple with daily. Fortunately, though, we have been able to rapidly adjust to a new reality and continue offering services, which would not have been possible without the generosity of Kansas Citians and our community partners.

One of the main initial concerns was how to quarantine individuals who lack housing. Now that a housing plan is implemented in our community for individuals who could have COVID-19, we are continuing to make sure everyone has access to sanitation products, can get their temperatures checked and have access to food, wellness checks and other necessities. We are working hard to help flatten the curve and reduce the potential for community spread. A virus this contagious could quickly overwhelm the homeless community and strain hospitals. With many of our guests having pre-existing medical conditions, they are more likely to have a severe case of coronavirus and be admitted to the hospital. Our job is to keep everyone as healthy as we can. In the coming months, our case managers will also be helping guests update their resumes and search for employment.

Can you share something about your work that makes you most proud? Is there a particular story or incident that you found most uplifting?

I remember sitting at my desk on Monday, March 16, thinking about how the heck we are going to pull off having an outdoor campus. I was staring at giant wedding tents on Amazon and finally said ‘screw it’ — and hit purchase on three 20 x 23-foot wedding/event tents. From that moment, everything became real and timelines were now set in motion. In seven days, we went from a one-click Amazon order to closing off Virginia Avenue. We assembled the three giant tents then anchored them into the street. Simultaneously, Veterans Community Project (VCP) coordinated to install barricades, port-a-potties, and dumpsters while other homeless agencies, corporations, churches, etc., were calling and asking what we need to make this a success. Between the Greater Kansas City Coalition to End Homelessness (GKCCEH), VCP, Hope Faith, Mayor Lucas and the City of Kansas City, Missouri, we had everything to man the front lines for months to come!

On Wednesday, March 25th, the Homeless Assistance Village went live. The night before, I was not able to sleep. My thoughts were consumed by how many people would need us in the morning and could we support and keep them out of harm’s way? From the moment we opened, I was shocked by the sheer volume of families, children and senior citizens who we had never seen before on our campus, asking for help. It became immediately clear to me that we were no longer a homeless assistance village, but a community assistance village.

Given that this is a medical pandemic, on Thursday, April 2, with help from my friend from Farmers Insurance, we received tents, tables and supplies to assist in creating our onsite first-aid space. That had an immediate impact. People from all over the Northeast community came to seek medical assistance. And the response from volunteer doctors, nurses, and even pharmacists has been mind-blowing. Non-emergency medical personnel have answered our call for a volunteer staff for our Hope Health onsite clinic. I will never forget the community support Hope Faith has received!

Without sharing real names, can you share a story with our readers about a particular individual who was impacted or helped by your work?

A guest was housed just last week (during this current pandemic) and he had this to say: “I’ve been on these streets for more than 7 years. I filled out a VAT because I thought what’s the hurt in trying since everything else has fallen through. Today, I move into my apartment. I woke up feeling like I could breathe for the first time in 7 years!” The fact that we can continue partnering with people in this way, during a pandemic, is nothing short of a miracle.

Can you share three things that the community and society can do to help you address the root of this crisis? Can you give some examples?

Absolutely! 1.) Be kind. You never know what someone is going through. Lend an ear, a smile, whatever you can to lift someone up…it will lift you, too. 2.) Know your community. Know where people can go for help. Direct them there. 3.) Don’t look the other way.

If you had the power to influence legislation, which three laws would you like to see introduced that might help you in your work?

The main legislation I would push for is to provide more funds and resources to the agencies serving a population that get left behind or do not have the means to do it themselves.

I know that this is not easy work. What keeps you going?

What is keeping me going is making sure Hope Faith can continue serving our guests during the pandemic. As the virus came closer and closer to KC, I got less and less sleep. I struggled with how I would keep my staff safe, but at the same time, how would we continue to serve those experiencing homelessness and poverty through the turbulent months to come? I felt like the weight of the city was coming down on me. Every human ponders what their preordained ‘dare to be great moment’ will be, but when you are facing it, there is no manual for how to attack it.

Do you have hope that one day this great social challenge can be solved completely?

There is a lot of uncertainty about what the future holds for the homeless community because of coronavirus. How many more waves will there be? As states begin to loosen stay-at-home restrictions, when will the economy bounce back?

If we are hit with a second wave in the fall, homeless service providers and society in general should be better prepared to care for our communities, but the road ahead is long. People experiencing homelessness are extremely vulnerable to pandemics and natural disasters because they lack access to health care and have pre-existing medical conditions such as hypertension, diabetes and asthma. Then there are the individuals who will become newly homeless as a result of losing a job. Losing an income makes it hard to pay bills, but the psychological impact can be just as profound.

What I hope happens is that the lessons learned from the pandemic cause great reflection that lead us closer to eradicating homelessness. Natural disasters, just like Hurricane Katrina did, demonstrate the flaws and inequities in our social structures. We need to realize that many Americans are a paycheck or two away from not being to make their rent or mortgage payment. When we start looking at the problem this way, then there becomes greater urgency to destigmatize homelessness and look at what policies need to be adopted to make healthcare more accessible and increase the affordability of housing and child care.

What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.

This pandemic would be a marathon and not a sprint!
You would carry the weight of a population on your shoulders
There would be many long weeks and sleepless nights
You would have to deal with so many “Zoom Meetings”
You would become the face and voice of your fellow homeless agencies

Either way, I would still do it all over again!

PAY IT FORWARD! I have always been a big advocate for your actions speaking louder than any words you speak. Until they become real, they are just words!

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Life’s most persistent and urgent question is: ‘What are you doing for others?’”

– Martin Luther King Jr.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

President Jimmy Carter. He wasn’t our greatest President, but his giving-heart is like no person I have ever seen. Just to grab lunch with him, listen to him and be in his presence…I truly believe he is one of the few ‘Mensch’ on this earth.

How can our readers follow you online?

I encourage everyone to visit Hope Faith’s website (HopeFaith.org) for more information on our services and COVID-19 response. You can also follow us on Facebook, Twitter and Instagram (HopeFaithKC).

This was very meaningful, thank you so much!

Heroes Of The Homeless Crisis: How Jaysen Van Sickle & Hope Faith are addressing the immediate and… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Future Is Now: “Telehealth With Your Vet” With Dr Shlomo Freiman of Petriage

The Future Is Now: “Telehealth With Your Vet” With Dr. Shlomo Freiman of Petriage

I think COVID exposed some vulnerability in the veterinary industry. Vets are essential, but in many cases are asked to only treat urgent cases, and even then, they must do so while socially distancing. Those who hadn’t established telehealth already were clamoring for a solution. I am hopeful that vets are finally feeling some urgency to adapt to a more virtual environment. Their clients have come to expect it. I’m pretty confident in the future of telehealth.

As a part of our series about cutting edge technological breakthroughs, I had the pleasure of interviewing Dr. Shlomo Freiman.

Shlomo Freiman, DVM, is a co-founder and chief veterinary officer of Petriage, a leading pet health technology company that provides fully-integrated telehealth solutions for veterinarians and their clients. A graduate of Cornell’s College of Veterinary Medicine and 26-year career veterinarian, Dr. Freiman created Petriage to help veterinarians and pet-parents provide the best possible care for their pets.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

I grew up in a small, rural community in Israel. Although our local vet lacked the great resources and technology that we have today, he was always there for us and for our pets. That stayed with me. As a vet, I really enjoy building these strong relationships with my clients, helping them understand the often-complex medical issues facing their beloved pets, and guiding them through all the choices and options available to them.

Can you share the most interesting story that happened to you since you began your career?

I once treated a broken leg on a dwarf hamster that weighed less than one ounce. They don’t make special dwarf hamster casts, so I had to really get creative, so I fashioned a splint out of paperclip. That experience has stayed with me because it reminds me that sometimes to get the best result, you have to think creatively and apply unusual solutions.

Can you tell us about the “Bleeding edge” technological breakthroughs that you are working on? How do you think that will help people?

We don’t have anything significant underway that counts as “bleeding edge,” but we are starting to look at how to incorporate data from wearable technology into our existing AI, which could have significant implications for animal health and wellness.

How do you think this might change the world?

Incorporating historical and real time data from wearable into an AI can tremendously improve the ability to predict the urgency level of medical care for a specific pet. Moreover, it will in many cases greatly influence how we diagnose and treat animals.

Keeping “Black Mirror” in mind can you see any potential drawbacks about this technology that people should think more deeply about?

Veterinarians are highly-trained, medical personnel treating pets. Technology like our teletriage symptom-checker app, does not give pet-owners license to avoid the vet or treat their pets at home. And, for vets, telemedicine is not a replacement for in-person pet treatment.

Was there a “tipping point” that led you to this breakthrough? Can you tell us that story?

In 2015, after 21 years in practice, I got an off-hours call from a family friend, whose dog, Bodhi, had suffered a mild seizure. My friend was on the way to the emergency animal hospital when he called. Based on preliminary information he gave me over the phone, I knew Bodhi was not in an emergency situation. I advised him to turn around and bring Bodhi to me in the morning. Bodhi turned out OK, and my friend saved probably hundreds of dollars by waiting until the next day.

That experience led to the creation of Petriage. I wanted to give all my clients the same 24/7 access to reliable health information, help them avoid unnecessary trips to the animal hospital and reassure them their pets are getting the care they need.

What do you need to lead this technology to widespread adoption?

I think COVID exposed some vulnerability in the veterinary industry. Vets are essential, but in many cases are asked to only treat urgent cases, and even then, they must do so while socially distancing. Those who hadn’t established telehealth already were clamoring for a solution. I am hopeful that vets are finally feeling some urgency to adapt to a more virtual environment. Their clients have come to expect it. I’m pretty confident in the future of telehealth.

What have you been doing to publicize this idea? Have you been using any innovative marketing strategies?

We want people to really understand the benefits telehealth has on their practice. Of course I’ve integrated telehealth into my practice fully, and I try to serve as a case study and role model for other vets. Petriage is being offered to its members by the Washington State Veterinary Medical Association, and our marketing partners are helping spread the word that remote pet care is compelling during this time of sheltering-in-pace. Because our product fulfills a real need, we believe it doesn’t require outrageous marketing.

My amazingly super smart, resilient, loving, and beautiful best friend, business partner, and wife for 36 years, Mindy Stern. There are so many stories so it is hard to choose just one but we will go with this one.

My first year at Cornell vet school and it is all about anatomy. ow, I have a lot of strengths but acquiring new languages is not one of them and for me not knowing latin and, at the time, only basic english, anatomy was like learning a new language, especially knowing how to pronounce all these new words.

At night after a full day at the office and after our children were asleep, Mindy would record a tape for me, slowly enunciating these strange words from my anatomy textbook. We lived about an hour drive away from Ithaca, so when there was no snow on the roads, I would play the tape in my old station wagon and hear her voice saying, “ tibia, fibula, jejunum…” Not only did I learn the words, but I got such encouragement from her to succeed in school. She’s been my biggest supporter.

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

1.) In life you will fail way more often because you do not try then because you tried and you failed.

Because I would have had more confidence in myself much earlier in life.

2.) Most people underestimate how much they can actually achieve so they never reach their full potential.

Because more often than not you only get one shot at things.

3.) Maximizing what you can maximize and minimize what you can minimize and not waste mental energy on the variables you cannot control.

Because it allows you to live life with much less anxiety and more energy to tackle the things you need to tackle.

4.) Personal growth happens at the edge of your comfort level and it is also where the exciting and scary parts of life happen.

Because only by continuous personal growth, we can adapt to the ever-changing life and reality around us.

5. Most people promise more than they will probably deliver so make sure to have low expectations.

Because it is easier and much more pleasant to be pleasantly surprised by people then constantly disappointed.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Great minds discuss ideas; average minds discuss events; small minds discuss people.” Often attributed to former First Lady Eleanor Roosevelt but actually originated by Henry Thomas Buckle.

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

Veterinary medicine is a $19 billion industry in the U.S. Until Petriage launched its platform in 2015, there was no way for veterinarians to efficiently communicate with their clients and provide care remotely and after hours. Petriage’s platform, which is fully integrated with the practice management software that powers veterinarians’ clinics, addresses that need. We are scaling very rapidly, as COVID-19 social distancing restrictions have highlighted the importance of telemedicine solutions.

How can our readers follow you on social media?

The Petriage social media accounts share a lot of great information about caring for pets, as well as just-for-fun pet content — everyone loves pictures of cute animals. You can follow us at:

· https://twitter.com/petriage

· https://www.instagram.com/petriage/

· https://www.facebook.com/Petriage/

Thank you so much for joining us. This was very inspirational.

The Future Is Now: “Telehealth With Your Vet” With Dr Shlomo Freiman of Petriage was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Brad Jashinsky of John’s Incredible Pizza: “The Future of Retail Over The Next Five Years”

The permanent closure of thousands of retail locations will create millions of square feet of empty retail space that malls and shopping centers will need to find ways to fill. These store closings will create opportunities for pop-up shops from large brands, small neighborhood businesses, and local artisans. More affordable and shorter commitment leases will provide opportunities to a new set of entrepreneurs that will bring more innovation to the retail world.

As part of our series about the future of retail, I had the pleasure of interviewing Brad Jashinsky.

As Director of Marketing and Sales at John’s Incredible Pizza, Brad Jashinsky oversees all sales and marketing activities for the company’s 14 family fun centers. Before joining John’s, Brad drove successful business results through industry-leading marketing campaigns for companies in the entertainment, tourism, and technology industries, including the Knott’s Berry Farm theme park resort and Razer, the leading lifestyle consumer electronics brand for gamers.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

Believe it or not, I have a knee injury to thank for my marketing career. I tore my ACL playing high school football. That injury dramatically changed my career path. The school counselor suggested that I replace my football class with a technology class. That one fateful decision helped me pursue a new career path of marketing and technology instead of athletic dreams. I sometimes still wonder where I would be if that hadn’t happened. Probably not in the NFL …

Can you share the most interesting story that happened to you since you started your career?

There have been so many interesting and incredible stories throughout my career. I still pinch myself when I think of the projects and people I have had the great opportunity to work with. One interesting story that comes to mind was when I gave Nicholas Cage and his family a tour of the Knott’s Berry Farm theme park. He was an extremely grateful and friendly person that loves the famous fried chicken that the park serves. It was interesting to spend a few hours with a major movie star who is also such a big part of Internet culture. He shared some great stories about filming the National Treasure films, which were partially filmed at Knott’s Berry Farm’s replica of Independence Hall.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson or takeaway you learned from that?

I developed an app for the Six Flags chain of amusement parks while still in college. This was shortly after Apple’s App Store launched and no theme parks had developed mobile apps. I flew to their headquarters in Times Square to pitch the executive team. The presentation was a disaster. This was my first time in New York. I barely made it on time, because I got lost on the way. I didn’t realize there were summer rainstorms in the forecast so I didn’t bring a jacket or umbrella. I hadn’t memorized my talking points and couldn’t get the projector to work. I am embarrassed to admit that I didn’t even bring back-up paper copies of the presentation. So all eight people huddled around my laptop as I bumbled through the worst presentation of my life while soaking wet from the rain, adding insult to injury. Fortunately, the group was forgiving and looked past my lack of preparation.

One mistake after another happened that I can now look back on and laugh at. I was horrified at the time. I still think about that presentation. It haunts me to this day and reminds me of how important it is to prepare and have a back-up plan. Ever since then, I have always brought an umbrella, packed extra adapters, created back-up paper copies, and memorized my talking points.

Are you working on any new exciting projects now? How do you think that might help people?

I feel fortunate to be working with the great team at John’s Incredible Pizza to reinvent our business model due to the COVID-19 pandemic. The company has banded together to pivot our family fun center buffet concept into a technology-driven endless menu table service. We will offer an all-you-can-eat endless menu that is ordered through our app and brought to guests’ tables by our friendly staff. Every person in the company has been working hard to create a safe and fun environment for our guests. We are so excited to help families continue to create fun lifetime experiences at our locations.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

My biggest tip is to find a partner or close friend that can help you create fun traditions to keep you from burning out. My wife Meghan has been instrumental in helping me find more balance in my life. She reminds me to come up for air and take time for activities that are not related at all to work. We have a fun ritual of making dinner at home and watching The Bachelor or another funny reality show a few nights a week. I still struggle to find the right work/life balance, but she has helped me make a lot of progress in the right direction.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

There are so many people throughout my career that have helped me along the way. One person that comes to mind is Kevin Wynn who led the marketing and sales team at Knott’s Berry Farm. He taught me the value of patience and how to not get caught up in the details. I was so frustrated by the lack of progress on our website redesign that I couldn’t see the forest for the trees. I took out my frustrations on the team. Instead of reprimanding me, he coached me to look at the bigger picture, take a step back, and focus on the light at the end of the tunnel.

How have you used your success to bring goodness to the world?

My Mom volunteered throughout my childhood and brought me along to help whenever she could. During the early part of my career I spent less time volunteering as my focus turned to work. Her death was a tragic reminder not to wait until later in life to begin giving back. That helped me renew my commitment to giving back throughout my life instead of only after I retire. One of the ways I give back is through mentoring. I have met with hundreds of students and entry-level graduates to teach interview tactics, conduct résumé reviews, and provide career coaching. I love being able to connect people with career opportunities and help build professional connections.

The Future of Retail Is Experiences

A 2017 report by Credit Suisse predicted 25% of malls will go out of business by 2022 leaving millions of square feet of retail space empty. That will likely be accelerated by COVID-19. What will happen to all of that space? I predict that experiences will be a major part of the future of retail. Trampoline parks, indoor theme parks, go-kart family fun centers, and virtual reality games have already started to replace many department stores in malls. The new American Dream Mall in New Jersey is a look at the future of the country. It was originally designed to have 55% entertainment space and 45% retail space but has already pivoted to 70% entertainment space and only 30% retail space. Our 14 chain indoor family fun center currently has four locations inside malls. We plan to open more locations inside of malls in the coming years. Each location takes up the space of a large department store with over 50,000 square feet of rides, arcade games, dining, and more.

Curbside Pickup Is The Present and Future

Many retailers were forced to quickly expand curbside pickup options due to COVID-19. Most have seen impressive results, including Best Buy, Target, and Walmart. I expect this trend to continue and become a major consideration during new store designs and location refurbishments. Nordstrom rolled out its new concept Nordstrom Local into urban locations in Los Angeles and New York City. The locations serve as convenient service hubs for online order pickup and returns, express alterations, and stylist consultations. These smaller locations are less expensive to build, conveniently located to more consumers, and require less staff to operate.

Pop-Up Shops Will Continue To Grow

The permanent closure of thousands of retail locations will create millions of square feet of empty retail space that malls and shopping centers will need to find ways to fill. These store closings will create opportunities for pop-up shops from large brands, small neighborhood businesses, and local artisans. More affordable and shorter commitment leases will provide opportunities to a new set of entrepreneurs that will bring more innovation to the retail world. Some of my favorite pop-up shop examples include The Poundshop design collective’s budget-friendly boutique, Chicago’s Green Market Garden flower shop, and the Hello Kitty Cafe container pop-up.

Hybrid Retail Experience Stores Will Become The New Normal

Retailers will continue to find new ways to offer experiences such as exercise classes, cooking demonstrations, and training seminars to entice shoppers to visit. Lululemon uses its stores’ weekly complimentary yoga classes to create deeper relationships with customers. Apple has redesigned its stores to provide more room for the popular Today at Apple classes that offer sessions on photography, programming, and more all centered around using their products. Even more traditional retailers like Staples have reconfigured their stores to include Spotlight Space to host speaker sessions, hands-on workshops, and educational seminars for small businesses.

Seasonal Attractions Will Be Important Retail Center Traffic Drivers

Seasonal attractions, such as haunted houses, Instagram art museums, and interactive theater experiences, will no longer be relegated to strip malls, warehouses, and abandoned shopping center parking lots. The abundance of retail space caused by store closures will create new opportunities for these types of seasonal attractions to be located in more prominent locations. In addition to helping pop-up shops, more affordable and flexible leases will help seasonal attractions. Similar to the role movie theaters have played, these attractions will become important traffic drivers for retail centers. Except these attractions offer an experience that is not easily replicated at home.

As I briefly mentioned before, I have benefited so much from mentorship throughout my life and I have tried to give back as a mentor. I work with a great organization called the Orangewood Foundation in Orange County, California to mentor foster children. Both my father and uncle were adopted so the cause has always been close to my heart. My wish is that more people will join the movement to help mentor at-risk kids, especially foster children, during their formative years. You can truly help change lives.

How can our readers follow you on social media?

@BradJashinsky on Twitter at https://twitter.com/BradJashinsky

LinkedIn at https://www.linkedin.com/in/bradjashinsky/

This was very inspiring. Thank you so much for joining us!

Thank you!

Brad Jashinsky of John’s Incredible Pizza: “The Future of Retail Over The Next Five Years” was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Andrew Leger of Serendipit Consulting: “Brand Makeovers; 5 Things You Should Do To Upgrade and…

Andrew Leger of Serendipit Consulting: “Brand Makeovers; 5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image”

Always sweat the details. They matter, particularly when creating and building a brand. Small mistakes like that can quickly torpedo any well-researched and built out plan.

As part of our series about “Brand Makeovers” I had the pleasure to interview Andrew Leger, Director of Account Service at Serendipit Consulting

Andrew is the Director of Account Service, where he manages the day-to-day operations of the account service department. He also leads the branding department. As a core team member, heʼs experienced the growth from a small, five-person agency to the full-service 25+ employee agency Serendipit is today. His expertise lies in content strategy, project management, brand creation, strategic media buying, and overall brand strategy — all leading to projects that are on time, on budget, and on strategy. Andrew brings both right & left-brain thinking to the table with a blend of high-creative as well as practical problem-solving. A natural storyteller, Andrew leads a team known for engaging consumers in unique and unexpected ways. Andrew has used his years of branding experience to develop the proprietary Serendipit Brand Workshop, a uniquely creative experience for clients. Andrew serves on the Boys & Girls Clubs of Metro Phoenix Connect Board.

It’s always been marketing and branding for me! When I was ~10, I created my first brand…”The Lawn Ranger.” It was a lawn-mowing business I ran in my Missouri neighborhood, with the horrible accompanying Microsoft Word clip art on the flyer. That creativity stuck with me and has helped me along my entire career path as a brand marketer.

Can you share a story about the funniest marketing or branding mistake you made when you were first starting? Can you tell us what lesson you learned from that?

When I was just a young coordinator, I was in charge of collecting and sending t-shirt design/printing quotes to a client. In my rush, I named the subject line of the email “t#*@t quote update,” forgetting the all-important “r.” I’m pretty sure the client never even noticed, but it hurt me deeply every time I opened that email thread.

Always sweat the details. They matter, particularly when creating and building a brand. Small mistakes like that can quickly torpedo any well-researched and built out plan.

To be completely honest, there hasn’t been a “tipping point.” It’s super cliché, but when you work hard, you work smart, and dedicate yourself to continual learning and research, you’re going to get the results. I love branding, so having a passion for every project we take on is a huge factor in success — you need to love what you do.

Are you working on any exciting new projects now? How do you think that will help people?

We’re working on creating a virtual iteration of our brand workshop, which is going to be PERFECTION in the new normal. We’re all used to the new ZOOM world, but our plan goes well beyond fun virtual backgrounds and virtual face-to-face interaction.

What advice would you give to other marketers to thrive and avoid burnout?

Don’t work 24/7. I don’t dedicate every minute of my life to branding/marketing. Read non-branding/marketing books. I love Shea Serrano’s work — it’s hilarious, surprisingly insightful, and always leads to insane — in the best way — ideas. Watch movies. Go hiking. All that work will stay in your subconscious and you’ll be amazed at the great ideas that spring out of nowhere.

Ok, let’s now jump to the core part of our interview. In a nutshell, how would you define the difference between brand marketing (branding) and product marketing (advertising)? Can you explain?

Brand marketing (branding) is building and developing your identity as a company. Branding is everything from your voice and behavior to your design style and yet, it’s so much more. It’s drilling down on precisely HOW you want to be perceived by the marketplace and matching up to your key values as an organization. Those are the things that make you unique.

Brand marketing is very much about telling your story, your way. It’s creating and weaving together an entire experience for your consumers. Ultimately, you lay the groundwork for how people FEEL about your brand. Your brand values should resonate at every touchpoint, whether in person or virtually.

Product marketing is focusing your marketing efforts around the product itself. For example, X product is THE BEST because it has these benefits, etc, etc. The brand takes the backseat to the product here. We’re throwing down stone-cold facts of why the product is the best and how it will change your life.

Important to note here — these can intertwine. Brand marketing might be the main focus of a campaign by using that storytelling aspect, but it can include product marketing. For example, we’re promoting Coca-Cola as a brand by telling our story and emotionally connecting with the consumer, but we’re featuring Diet Coke woven into the branding.

Can you explain to our readers why it is important to invest resources and energy into building a brand, in addition to the general marketing and advertising efforts?

Consumers connect to brands. Are their products/services a big part of that? Sure. But, one of the biggest hurdles every business owner will come to face is how to make their brand stand out from the competition while staying consistent with messaging and standards. When you build a brand, you have to humanize your brand. It’s simple. People respond best to people. Your consumers want a personality, and they want to relate to your brand and message. They don’t want a robotic, faceless message and would prefer to connect with you over shared ideas. We value connection — it’s how you build a loyal following of brand loyalists shouting your praises. Finally, let me hit you with some stats:

86% of consumers prefer an authentic and honest brand personality on social networks. (Source)
65% of people have felt an emotional connection with a brand. (Source)
Consistent branding across all channels increases revenue by 23% (Source)
Customers who have an emotional connection with a brand have a 3x higher LTV (Source)

Let’s now talk about rebranding. What are a few reasons why a company would consider rebranding?

Does your logo still look like it was drawn up in the 60s, but you’re an innovation-driven company? Time to rebrand.

If someone asks you what your purpose is and you either don’t have an answer or it’s complete BS, it’s time to get authentic and rebrand.

If your answer to someone asking you what you do is “sell product x”, you don’t have a brand, you have a product. It’s time to rebrand.

Are there downsides of rebranding? Are there companies that you would advise against doing a “Brand Makeover”? Why?

Don’t rebrand just for the sake of rebranding. You can evolve as a brand without scrapping everything and starting from scratch. Each brand should be as unique as its respective industry. Let’s say you have a brand that’s 80 years old and only changed your logo once. If your messaging is still on point with your target demo, you’re building brand loyalists on a daily basis, I wouldn’t touch it. A big piece of your brand may be that 40-year-old logo that your consumer base LOVES.

On the other hand, let’s say you’re a 5-year-old brand that’s pivoting along your path to success. You might need a full rebrand (or at least brand updates) more often as you determine your “brand path.” It’s all dependent on circumstances.

Designate a Personality and Style

Every brand should have some sense of brand personality and style that is easily recognizable by its consumers. If multiple consumers were asked to describe your brand, they should all have similar answers. In one of my branding blogs I wrote that crafting a great brand personality is a lot like wearing deodorant — it’s something that everyone should do, and it becomes apparent very quickly when it’s not there. I stand by those words.

Here are a few examples of big brands and their personalities that we all know:

Disney — the most magical place on earth, family-friendly, childhood memories, a positive persona that works for all ages
Tiffany & Co. — timeless, sophisticated, elegant, charming, blue box, true love
Apple — innovative, creative, tech, way of life
McDonald’s — quick, family-friendly, convenient, variety, consistent quality

Write and Share Your Brand Story

Take your consumers through your entire journey and be transparent. Share the highs and the lows. Telling the story will help make your brand more relatable, and your consumers will appreciate your product or service more by understanding the story behind it. If you take one thing away from this, share the obstacles you’ve overcome — if it’s been impactful in making your brand unique, people will connect with that.

Make Sure You Have Brand Guidelines

95% of companies have formal brand guidelines. Only 25% consistently enforce them. (Source) Take every essential piece of info about your brand, its personality, its aesthetic, and create your brand guidelines. Now share it with everyone who touches the brand. Tell them; this is your creed. This is the way. You don’t build a brand personality with just a “modern, clean logo” and an “honest, strong, bold” voice. You turn a brand personality into a differentiator by making a concerted effort to create consistency across all your marketing tactics, on every medium.

Don’t Play It Safe

Don’t be afraid to be unique. Don’t be scared to “go there.” TFortune favors the bold, as the old saying goes. The BOLD stands out from the masses. Chances are, you have stiff competition. Be true to yourself and create a memorable brand. Playing it safe won’t get you remembered. Take that leap — we always tell our clients we want them to be the ones pulling us back.

Don’t Take It All On Yourself

Yes, you know your company best. But do you know your brand best? As brand marketers, there is a push and pull here. We push what we believe our brand is in our story, messaging, logo — but sometimes our consumers and ground level people can give us great insights. Focus groups, surveys, etc., all have their place in branding and brand development. Learn and understand what people are saying about your company — and that doesn’t mean just the senior leadership and internal team. Hearing what’s being said outside your walls is what really matters, otherwise, you’re dwelling and operating from inside a bubble, and it’s only a matter of time before it bursts.

In your opinion, what is an example of a company that has done a fantastic job doing a “Brand Makeover”. What specifically impresses you? What can one do to replicate that?

We had an absolutely amazing rebrand project with a company named “Roadmaster Group.” They brought all their stakeholders to the project with an open mind, which is one of the biggest things you can do, along with listening to feedback from their drivers and consumers. We took their logo and made it into something that fully represents their new brand story — and then created everything from their key messages to the tagline. Today, they’re on a fast track to new heights of success.

Bring a creative, open mindset to any branding exercise and you’ll reap the results.

Eh, let’s go with medium influence. See, humble is part of my personal brand traits. I’m a member of the Boys & Girls Clubs Of The Valley Connect Board. So, shout out the amazing people over there, I’d love for everyone to realize the AMAZING amount of good they do for the communities they serve. They truly change kid’s lives. SUPPORT YOUR LOCAL BOYS & GIRLS CLUBS.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

I have a bit of an active brain, so my favorite quotes change on a weekly basis. This week, it’s “Throw Your Heart Across The Line, Your Body Will Follow.” Everything you do should be done with passion — your employees, co-workers, clients all gravitate towards that.

How can our readers follow you online?

Check out Serendipit on all social media platforms (Facebook, Instagram, Twitter, Tik Tok, LinkedIn)

Andrew Leger of Serendipit Consulting: “Brand Makeovers; 5 Things You Should Do To Upgrade and… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Big Ideas That Might Change The World: “A Virtual Live Wellness Program” With Jillian Bridgette of…

Big Ideas That Might Change The World: “A Virtual Live Wellness Program” With Jillian Bridgette of Virtual Health Partners

Now more than ever being able to provide a fully customized and personalized virtual solution is imperative. Our virtual, live wellness program creates a sense of community using an approach that incorporates small virtual group support led by nutritionists, health coaches, psychologists and social workers, to make clients feel less alone and also to keep them on track with their health goals while working with health experts in person is not an option in our new post COVID-19 world.

As a part of my series about “Big Ideas That Might Change The World In The Next Few Years” I had the pleasure of interviewing Jillian Bridgette.

Jillian is the CEO & Co-founder of Virtual Health Partners, Inc. In May 2015, Jillian launched VHP with the goal of creating an ecosphere of wellness support available anywhere and anytime. With over 15 years of experience in the medical industry, Jillian was responsible for the multi-million-dollar growth of three start-up companies, with a strong focus in the non-invasive weight loss space. Starting her career at Johnson & Johnson, then moving to Novare, ElectroCore and Apollo, Jillian specialized in development, implementation, growth, and marketing for new medical procedures. Jillian received her Bachelor of Science from Rutgers University Business School.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

When I first graduated college I went into corporate finance. I was in AT&T’s Financial Leadership Program. I quickly learned that corporate finance was not my passion and by luck ended up in the field of Medical Device Sales. My first medical sales job was with Johnson & Johnson as a Territory Assistant. Within 6 months, I was promoted to manage my own territory and then shortly thereafter, I was invited to join the Management Development Program. I tremendously enjoyed being in surgeries and seeing less-invasive surgical procedures in the OR start to take off. I spent a lot of time observing gastric bypass, open heart, spine, and orthopedic surgeries, along with the treatment of diabetic and pressure wounds. Many of the patients I saw were overweight or obese, and witnessing firsthand the link between obesity and these major health issues strongly influenced my career path.

Can you share the most interesting story that happened to you since you began your career?

In my mind the most amazing or interesting story that has happened since beginning VHP is the moment when I was looking at an updated org chart, and in black and white saw the amazing team that has been assembled to work together at VHP. Many members of our team have been in my life for well over a decade. To see their passion for VHP is a gift that keeps on giving. It is also key to the great success VHP continues to have.

Which principles or philosophies have guided your life? Your career?

I believe the key to success is having a great team. Surround yourself with people who you can trust, who motivate you and lift you up and who you genuinely enjoy being around — both personally and professionally.

Ok. Let’s now move to the main focus of our interview. Can you tell us about your “Big Idea That Might Change The World”?

Virtual Health Partners (VHP) is redefining virtual healthcare offering by providing condition-specific live support for nutrition, lifestyle and fitness support. Offered exclusively through our network of partners including insurers and self-insured companies, hospital systems, and health product companies including fitness clubs, VHP’s Business-to Business-to-Consumer (B2B2C) model provides a SaaS and PaaS solution that fully customizable and scalable. Through the privacy compliant, HIPAA compliant platform, VHP provides its partners with a turnkey solution for clients in the areas of weight loss and weight loss procedures, metabolic syndrome, oncology, women’s health, digestive diseases, cardiac rehab, preventive medicine, plastic surgery and general wellness

The company is now on the forefront of virtual care and uniquely positioned to address the rising demand and challenges that Americans and people across the globe face during and post the coronavirus pandemic, as social distancing is not just going to go away quickly.

Now more than ever being able to provide a fully customized and personalized virtual solution is imperative. Our virtual, live wellness program creates a sense of community using an approach that incorporates small virtual group support led by nutritionists, health coaches, psychologists and social workers, to make clients feel less alone and also to keep them on track with their health goals while working with health experts in person is not an option in our new post COVID-19 world.

How do you think this will change the world?

While many companies are rushing to build interactive online experiences from scratch, something that is both expensive and time consuming, VHP Business Partners benefit from a turnkey, built and proven platform, that is also fully customizable. The VHP team brings a breadth of knowledge that delivers immediate connections and meaningful experiences.

Even after the COVID-19 threat has diminished, it’s unlikely that fitness centers and physician’s offices will be able to operate at full capacity for some time — if ever again.

With gym and medical office closures nation-wide, patients can find the content they need to stay on track pre or post surgery on the VHP platform. VHP provides personalized tools which guide patients to eat a healthier, more nutritious diet, while helping manage specific conditions and their symptoms. VHP also provides fitness and lifestyle content to support healthy behaviors, ideal for someone post-op.

VHP helps physicians provide after-care support to patients who are not able to make it into the office and also gives gyms a way to extend services to members who feel safer working out from home or who just can’t fit into the likely now limited class capacity. It truly is the way of the future for many healthcare and fitness providers to connect with and support patients/members in this new world.

Was there a “tipping point” that led you to this idea? Can you tell us that story?

I spent many years in medical device sales and business development with a focus in the weight loss procedure space. One device that I helped to launch was revolutionary as you did not need surgery to be able to suture. It was used to help tighten up the stomach of patients who had regained weight after weight loss surgery. Between watching the downfall of the lap band and seeing the need for this procedure, the void in the marketplace and the need for a turnkey solution became apparent to me. Weight loss procedures require a lot of follow-up. What became apparent to me is that you can give patients a single tool, like a surgical procedure or a “tightening”, but they really need a full toolbox to succeed. This toolbox needed to go beyond what patients experienced in the office and be accessible throughout their day-to-day lives. Patients needed a combination of nutrition, lifestyle modification, and fitness support all in one place, accessible on-the-go, at hours that fit their schedule.

I shared my idea with VHP’s co-founder and successful bariatric surgeon, Dr. Shawn Garber. He saw the need too and Virtual Health Partners was born. What I didn’t realize at the start, was that this tool we had built would receive so much interest from people outside of the traditional weight loss industry, that we pivoted early on to become a multi-condition focused platform, delivering the same live virtual nutrition, lifestyle and fitness services across all verticals, utilizing the backend software to provide a customized and personalized experience for the patient. A few short but busy years later, VHP now has partnerships in eight different verticals including fitness, oncology, fertility, aesthetics, cosmetic surgery, GI, orthopedics, and weight loss.

What do you need to lead this idea to widespread adoption?

We have currently supported over 300,000 users and growing. Now more than ever during COVID-19 the ability to support all age groups in helping them deal with managing stress, healthy eating with limited food sources and ways to stay fit at home is a whole new level of accomplishment. We have been passionate about supporting the Medicare population since our inception, making sure the interface was easy to use for all ages. We have developed specific programming to help combat nutrition and loneliness issues, along with being able to bring a sense of community virtually to those alone. Being able to support this population, along with cancer patients, Crohn’s disease sufferers, metabolic syndrome disease, cardiac rehab and many more areas critical to one’s health through this worldwide pandemic, feels like our biggest accomplishment yet; however, I am sure there are many more to come.

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

Balance is key — I wish I learned earlier in life the importance of taking more time away from work and focusing on family. Having lost my dad in September of 2017, I am constantly reflecting on how I was always running out of his office, when I would stop by for a quick hello to get to a work meeting or how I was too busy flying out for work on a Sunday night to make it to his house to watch the Giants game. Time is precious, having fun and working hard are important, but you only get one dad — make time for EVERYTHING!
Everyone is busy — no matter what their role — remember that. It is ok to not work every single weekend, people will understand and also appreciate that you are a person. The new COVID-19 longer work day and work weekend, plus my 1 year old beautiful little girl, make this even more important. I have found myself working even more hours and full days on the weekend during COVID-19. I specifically now block my calendar for quality Cooper Lexi time every morning, every evening and on the weekends. I also have found a new balance for me time, which has led to me using VHP’s fitness content to get early morning workouts in, in our BATHROOM. I know it sounds crazy but I do cardio kickboxing, Chaise band workouts, pilates, lower and upper body workouts all from the privacy of our bathroom.
Email efficiency — do not spend time sending extra emails such as “got this,”
“received,” “working on it,” or sending multiple “thank yous” back and forth. Now more than ever with COVID-19 and the lack of interpersonal interactions emails are just piling up. There is need to create more efficiencies and processes. Your team knows you appreciate their work. Send one email each day thanking them for their efforts instead of after each single item.
Multi-task — there is an art to it as you do not want people to think that you are rude. Make sure you are listening and repeat what they have shared with you to ensure they know you are listening.
Vacation. It is a must to take vacations. I definitely do work while on vacation, but I also enjoy myself and have fun. It also sets a good example for the rest of your team, as it is important for everyone to take time to distress and decompress.

Can you share with our readers what you think are the most important “success habits” or “success mindsets”?

Always jump in. You do not always like what you have to do but do not put it off for tomorrow, because it will still be there tomorrow. For example, contracts and red-lining. It takes hours of my day, but if I do not do it we do not get finalized contracts and customers.
Constant improvement. The platform, managing people and the business can all always be improved. Feedback is like a gift from your grandmother. You do not always like it, take it, store it and use it as it best fits for you.
Stress management. Sleep is important. If you are that worried or stressed that you are not sleeping, you need to find a way to to manage the stress. I used to read my emails even when trying to fall asleep. I now make my to do list before I head to get ready for bed and from that point forward, I do not read work email until I wake up. I also read something that is totally fun, non-political or stressful.

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

Insurance companies, health systems, self-insured and health product companies have all recognized the importance of nutrition, lifestyle support and fitness to create better outcomes, as costs of care continue to rise and chronic disease increases.

How do these organizations deliver these services cost effectively to hundreds of millions of people while creating better outcomes?

VHP’S SaaS platform is the solution. What sets VHP apart is the ability to use software to service millions of people across these verticals in a cost effective manner for our partners and their customers, through a subscription model.

VHP provides live virtual nutrition, lifestyle and fitness support via our platform. The platform is highly customizable with the ability to support multiple diseases and conditions, provides live touch points, along with having robust data collection on the backend. VHP’s solution reduces costs for these organizations, improves outcomes and gives them the ability to assess live data in a streamlined approach. Now more than ever a virtual approach is needed in our post COVID-19 world.

How can our readers follow you on social media?

Instagram: https://www.instagram.com/virtualhealthpartners/

Twitter: https://twitter.com/VHPGO

Facebook: https://www.facebook.com/virtualhealthpartners/

LinkedIn: https://www.linkedin.com/company/11001324/

Big Ideas That Might Change The World: “A Virtual Live Wellness Program” With Jillian Bridgette of… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Big Ideas That Might Change The World: “Jewelry Hygiene”, With Jeweler David Bellman

…Further, with the pandemic, we as a society have become hyper aware of hand hygiene and you can’t have clean hands if you wear dirty jewelry. Some people have taken to not wearing their jewelry, but we have created the solution that lets people continue to wear their cherished jewelry and keep themselves and their families safe.

As a part of my series about “Big Ideas That Might Change The World In The Next Few Years” I had the pleasure of interviewing David Bellman.

David Bellman is founder and owner of Bellman’s, New Hampshire’s premier retail jeweler. Bellman’s has won over 30 awards and has consistently been voted the state’s best jeweler. David is also the inventor of GemSpa™ by kathy ireland® and CEO of Bright Innovations, Inc. It is his invention of GemSpa™ and his discovery of Jewelry Hygiene® that just might change the world.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

Sure. I have been engaged in the retail jewelry business for over 35 years and what struck me right from the beginning of my career was how in desperate need of cleaning my customers’ jewelry was. The once brilliant diamonds were now dull and lifeless. I quickly came to realize that most people are not in the habit of cleaning their jewelry. For example, a woman will receive an engagement ring, put it on her finger and forget about it. Then day after day, month after month, this ring collects dirt and grime from everything she touches throughout the day. Our research shows that just after 2 weeks, enough dirt, grime and bacteria builds up to levels that are considered dangerous. Pretty scary when you think about it.

I originally set out to create an at-home jewelry cleaning system, but in the process of invention, when I learned about just how unsanitary jewelry was and that unclean jewelry could potentially transmit harmful bacteria and viruses, I made the sanitization standard a requirement for our product. I worked with my team for over 2 years perfecting the design until we eventually had a system that left jewelry sparkling clean AND sanitized.

Can you share the most interesting story that happened to you since you began your career?

While visiting Los Angeles, I was unexpectedly introduced to Stephen Roseberry, the CMO of kathy ireland® Worldwide. I took that opportunity to immediately pitch him on the idea of us becoming brand partners of kathy ireland® Worldwide and also having Kathy Ireland be the brand ambassador for the new jewelry cleaning and sanitizing product.

Before leaving for my trip I had just completed the test marketing for the jewelry cleaner and had realized that having the right brand partner was critical to our success. My team and I were in the beginning stages of developing a list of possibilities. The serendipity of that chance meeting made me believe more than ever that somewhere out in the cosmos we are all interconnected and when our intentions align with our goals anything is possible.

Which principles or philosophies have guided your life? Your career?

Definitely Honesty and Integrity. In the retail jewelry business, your customers must trust you to be honest about the product you sell. The differences in quality of one diamond or colored gem from another could be every so slight and yet the difference in value could be significant so at the end of the day it’s all a matter of trust.

Another core principle is appreciating the value of relationships, the personal connection. And really, to me, honesty and integrity are vital to creating these relationships of trust with everyone from customers to personal friends. In the diamond business when two diamond dealers agree on a price and close a deal they simply shake hands and say “Mazel” — which in hebrew means “With Fortune & Blessings,” a verbal contract more binding than a written contract.

Ok. Let’s now move to the main focus of our interview. Can you tell us about your “Big Idea That Might Change The World”?

My big idea was the discovery of harnessing the cleaning power of your home dishwasher, to clean and sanitize your jewelry. The dishwasher has all of the same elements that professional jewelers use when cleaning jewelry — steam, hot water and soap. In essence, the GemSpa gives the user the ability to turn their $1000 dishwasher into a $1000 professional jewelry cleaner.

We designed a device that would hold jewelry safely while the cleaning elements of the dishwasher clean and sanitize fine jewelry with professional results. From the high grade polymer plastic to the patented design of the stainless steel diffusers, every design detail enhances the cleaning ability of the dishwasher. This also includes the addition of our anti-bacterial gel that boosts the sanitization level to 99.9% of all bacteria and viruses.

In addition, the GemSpa by kathy ireland, is simple and easy to use and requires only 3 minutes of your time. Unlike most jewelry cleaners that require setup time and rely on a watered down cleaning solution and a vibrating tank, GemSpa cleans your jewelry with your dishes. Simply remove your jewelry and place it in the GemSpa, add a small amount of antibacterial gel, and place the GemSpa on the top rack of your dishwasher. When the cycle is complete your jewelry is professionally cleaned, sanitized and ready to wear.

How do you think this will change the world?

Currently, 95% of the population is wearing some type of jewelry and are unknowingly carrying around with them jewelry contaminated with bacteria and viruses. Here’s an alarming statistic — in the US alone, 1 in 6 Americans contract food poisoning every year. That’s nearly 50 million people. We know jewelry carries extremely high bacteria loads and touches the food we prepare and eat. By sanitizing jewelry, I believe we could reduce this number significantly.

Further, with the pandemic, we as a society have become hyper aware of hand hygiene and you can’t have clean hands if you wear dirty jewelry. Some people have taken to not wearing their jewelry, but we have created the solution that lets people continue to wear their cherished jewelry and keep themselves and their families safe.

Finally and most importantly, in this moment and when we do start to return to normal again, whenever that is; I want everyone, when they put on their clean jewelry to remember why that piece is important to them and to feel like they are taking care of their cherished memories. I want them to think about who it reminds them of; what event does it commemorate. We as a society imbue our jewelry with emotional significance and I want to be a part of making people feel good, happy when they put that piece, newly cleaned and properly cared for, back on.

Keeping “Black Mirror” and the “Law of Unintended Consequences” in mind, can you see any potential drawbacks about this idea that people should think more deeply about?

To be perfectly honest I cannot see any downside to cleaning and sanitizing jewelry, especially when it is that easy to now do at home…Maybe the brilliance and sparkle of jewelry can become distracting during a conversation? (chuckle).

Was there a “tipping point” that led you to this idea? Can you tell us that story?

For years I had been frustrated by the fact that there didn’t exist a home jewelry cleaning product that worked as well as cleaning jewelry in my store. My ah-ha moment happened several years ago, one night as I was coming home from work late, I noticed that my girlfriend had left her ring and bracelet on the dishwasher. In a bit of a daze, I thought to myself, did she clean her jewelry in the dishwasher? That was it! I realized that the home dishwasher had all the same cleaning elements as my jewelry store cleaners. All I needed to do was design a way to secure the jewelry safely while the dishwasher did all the work.

What do you need to lead this idea to widespread adoption?

I think that educating people about Jewelry Hygiene is key. Our studies showed that the average ring carries more than 3 times the bacteria found on a public restroom seat. Whenever you’re dealing with behavior change, asking people to form a new habit — like cleaning jewelry on a regular basis — there’s a hurdle to get to the commercial success tipping point. 120 years ago, people didn’t brush their teeth, now people brush their teeth 2–3 times a day. How did that change happen? A revolutionary product, mint flavored toothpaste, made brushing your teeth more appealing. Today, not brushing your teeth every day is unthinkable. We hope to make not cleaning your jewelry just as unthinkable.

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

Success doesn’t necessarily come overnight. When I first started my expectations were so high, the product worked so well I just assumed the moment I began selling it people would just buy them up as fast as I could produce them.
When you have an innovative product some people won’t get it. It’s ok, this is normal, just keep going!.
When you’re asking people to do something new, understanding the psychology of adoption is everything.
When you develop an innovative product, you know your product best. You will be getting millions of opinions from people on how they think you should sell it, but you have to trust your inner voice and go with your gut.
Get more sleep.

Can you share with our readers what you think are the most important “success habits” or “success mindsets”?

Well, in addition to getting the aforementioned sleep, I am a follower of New Thought thinkers like Neville, Joseph Murphy and Napoleon Hill. All of whom believed that to be successful in life and business, one must believe in their subconscious mind that they are in fact successful. And by manifesting these thoughts with a firm belief of success, then that which you desire will come to you. Over the years, I noticed that some of the most successful people I know have this mindset, whether it was developed or whether they were born with this ability.

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

The first thing I would say is, “Tech is not the only way to build a revolutionary 10x company.” And if they are still listening, I’d say, “We’ve done everything we’ve needed over the years to prepare our company to be an “overnight success”. We have all the ingredients: a category defining product; world class product design; a tested and proven manufacturing process; and a brand partner in Kathy Ireland and kathy ireland Worldwide that is second to none. We are turnkey and ready to scale. The only thing we need is to invest in inventory and building brand equity; which we are already on our way to doing.

How can our readers follow you on social media?

For more info about the product they can go to: www.mygemspa.com, and our social handle @MyGemSpa on Twitter, Facebook and Instagram.

Thank you so much for joining us. This was very inspirational.

Big Ideas That Might Change The World: “Jewelry Hygiene”, With Jeweler David Bellman was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.