Author: Fotis Georgiadis

Scott Walker Of Screenmobile: Five Things You Need To Be A Highly Effective Leader During Turbulent Times

An Interview With Fotis Georgiadis

Trust your team — Allow them to do their job, but make sure you’re available as a resource for guidance.

As part of our series about the “Five Things You Need To Be A Highly Effective Leader During Turbulent Times”, we had the pleasure of interviewing Scott Walker.

Scott Walker is the President and CEO of Screenmobile, the nationwide leader in screen doors, windows, porches, and screen repair and installation. Operating since 1980, Screenmobile is the world’s first network of mobile screen professionals, with more than 100 franchise locations currently open across the United States. Scott has led the Screenmobile Corporation since 1999. Prior to that, Scott served as the Vice President and spent 18 years as a service technician, support manager, and operations manager.

Thank you so much for your time! I know that you are a very busy person. Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

Absolutely! I actually got my start in the industry by working with a home improvement franchise that offered handyman services. My father, brother and I were all involved in the company, and it served as a great learning experience that has helped to lay the groundwork for how we run our company today. We soon realized that a good franchisor needs to have certain leadership qualities and characteristics and found that we didn’t quite align with this company. As a result, we decided to start our own mobile screening company in 1980 out of our garage in Glendora, California. Screenmobile began as a converted tent trailer that became the first mobile manufacturing unit for screens. This business model allowed us to conveniently measure, manufacture and install our products on-site. By 1984, the demand for Screenmobile had become so great that we decided to branch out into franchising. Today, our company has been established as the leader in the screening business and continues to grow to new territories across the United States.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘take aways’ you learned from that?

Early on in my career, I was outside working on a screening project and all of a sudden, a guy pulled up with a beat-up truck and messy hair and clothes, looking to get a screen done on his property. I reluctantly agreed, assuming based on his appearance, that he wouldn’t be able to afford the work that I do. This was a huge mistake, and a classic don’t judge a book by its cover moment, because he then had me follow him to his home, where he proceeded to pull up to a gated country club. His house was a lavish property, with an 8-car garage filled with luxury cars, and a huge patio that needed to be screened in. The biggest take away I learned from that experience was to never assume what your clientele are willing to invest in, especially when it’s for excellent service and quality craftsmanship from a Screenmobile professional.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

I owe my business partners, my dad and brother, an immense amount of gratitude for the work they’ve put in to help Screenmobile grow to what it’s become today. We all have a really strong working relationship, and we rely on each other to grow and build together, trusting each other every step of the way. We all came from different backgrounds — my dad had years of business experience while my brother had lots of home service and maintenance experience. These combined areas of expertise helped us develop a great mentoring module to lean into as we grew the business together. I have 40 years’ worth of stories, but we did learn early on that when you have a family business, there’s a time for business and there’s a time for family. We learned to be very cautious of co-mingling those throughout our early years.

Extensive research suggests that “purpose driven businesses” are more successful in many areas. When your company started, what was its vision, what was its purpose?

When Screenmobile launched its franchising division in 1984, our goal was to provide people with an opportunity to build wealth by using our system and then change their lives as a result. We envisioned Screenmobile locations from coast to coast, with all of our Screenmobile professionals committed to providing exceptional quality and convenient service that homeowners can depend on.

Thank you for all that. Let’s now turn to the main focus of our discussion. Can you share with our readers a story from your own experience about how you lead your team during uncertain or difficult times?

At the start of the pandemic, we got our system together via Zoom and we made sure to honestly and openly communicate our game plan for the year. We looked back to history, like the economic downturn of 2008, and made plans accordingly. We advised our teams to be mindful of their cash, be cautious of investing too much in a growing plan given these uncertain times, obey local ordinances, and overall tried to give reassurance to the team that Screenmobile was prepared for an economic downturn should it come and had our franchisees’ backs. Despite the pandemic’s challenges, our business actually boomed in 2020 as more people were working from home and had time to focus on renovations. This helped our team not feel the pandemic as much financially and feel stable working alongside Screenmobile.

Did you ever consider giving up? Where did you get the motivation to continue through your challenges? What sustains your drive?

No, we never considered giving up. That wasn’t even an option in our minds. Thankfully, all of our franchisees were on board and all-in throughout those early pandemic days. We were all facing the same challenges, so our motivation was supporting our Screenmobile team members. We wanted to skillfully guide our franchisees to make good decisions and help them navigate building a business rather than building a job. Our drive is sustained by our desire to continuously uplift our team, keeping in mind that the decisions we make also affect their families. So, we pride ourselves on providing guidance and coaching through regional meetings and virtual conventions, for example, to remain in close contact with our franchisees.

What would you say is the most critical role of a leader during challenging times?

The most critical role of a leader is to have the patience and foresight to make good decisions for the long term. It boils down to your leadership style, but I believe taking time to think on decisions, strategizing conservatively, and prioritizing your team’s best interests, go a long way when leading your team through challenging times.

When the future seems so uncertain, what is the best way to boost morale? What can a leader do to inspire, motivate and engage their team?

When the future seems uncertain, I think it’s best to shut off outside distractions and influences and make sure you focus on just doing business. Of course there are concerning aspects in these trying times, but it’s best not to overwhelm yourself with negativity. In our particular industry, we have to remind ourselves that everyone is going through it and to be grateful of where we are at today. We always make sure to reassure our team and internally we always try to approach our staff meetings with these three questions — what are our franchisees working on, what do they need help with, and what do others need to know? This helps us foster an environment of open communication and trust and keeps us tight within our network of professionals across the country.

What is the best way to communicate difficult news to one’s team and customers?

It’s best to approach difficult situations with love and integrity. I’m very big on being straightforward. Even though the truth can be uncomfortable, I don’t believe in massaging or manipulating it. People always recognize and appreciate when someone is open and honest with them.

How can a leader make plans when the future is so unpredictable?

Our company used to do our planning a year in advance, but in these times, we’re finding that six months is about as far as you can plan right now due to how fast things are changing. We believe in moving one step at a time to keep yourself agile amidst all the change.

Is there a “number one principle” that can help guide a company through the ups and downs of turbulent times?

Integrity from the top down — we believe in walking the walk and talking the talk. If you are the same person no matter where you’re at, whether it’s with family or at work, then that integrity will shine through. We pride ourselves on this as it helps our franchisees instill trust in us. We gave them our Screenmobile baby to generate wealth for themselves and they trust our vision, and together we bring our investment to new heights.

Can you share 3 or 4 of the most common mistakes you have seen other businesses make during difficult times? What should one keep in mind to avoid that?

I find that some businesses are not mindful of their cash flow and don’t have good accounting practices which is crucial. Business owners also need to assess all situations logically and strategically to continue furthering their brand. They should always keep an eye out for trends and opportunities. Good communication internally and externally is also incredibly important. Making sure that everyone is doing a good job and is on the same page allows for the team as a whole to prosper.

Generating new business, increasing your profits, or at least maintaining your financial stability can be challenging during good times, even more so during turbulent times. Can you share some of the strategies you use to keep forging ahead and not lose growth traction during a difficult economy?

Part of our strategy is to make sure we are in good communication with our vendor teams. We ensure that our vendors are operating profitably and make sure that our team members are financially stable. We want to be sure that all parties are mindful of their debt and are focused on growth. We remind our teams to look at what’s affecting the economy and our industry and plan accordingly. It’s also important to not overreact to personalities in the business world, and instead assess whether this is an industry decision or a personality reaction. We make sure to analyze data to decipher trends and most importantly picking the right partners and franchisees will help you keep forging ahead.

Here is the primary question of our discussion. Based on your experience and success, what are the five most important things a business leader should do to lead effectively during uncertain and turbulent times? Please share a story or an example for each.

• Trust your team — Allow them to do their job, but make sure you’re available as a resource for guidance.
• Listen to your CFO — Communicate efficiently internally and talk to business partners to ensure your finances are stable.
• Make sure your franchisees are “healthy” — Franchisees are often measured by sales dollars, but this doesn’t reflect on their “health” as an individual. By that, I mean are they taking time to spend time with their family, are they paying their employees enough, etc. Always check in with your teams and make sure they are not just surviving but thriving.
• Look for trends and opportunities — Don’t get comfortable, but instead always look ahead to what’s happening in the industry to stay ahead of the game.
• Lead with integrity — Know your values and what is expected of you as a leader and serve as an example and a mentor to your colleagues. This helps to build lasting trust amongst your teams and leads to greater organizational effectiveness.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“You don’t build a business, you build people, then people build the business.” This embodies exactly how we run our business and what keeps us thriving.

How can our readers further follow your work?

They can visit our website at https://www.screenmobile.com to learn more about our services, take a look at our blog for industry-related insight, and follow us on Facebook, Twitter, and Instagram for updates.

Thank you so much for sharing these important insights. We wish you continued success and good health!

Scott Walker Of Screenmobile: Five Things You Need To Be A Highly Effective Leader During Turbulent… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

Take it one thing at a time. As an entrepreneur, you have to multitask, but I’ve had the most success when I’ve tackled one big project at a time.

As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing Alex Willen.

Alex Willen is the founder of Cooper’s Treats, a premium dog treat business he launched at the height of the pandemic. He left a decade-long career working as a Product Manager at enterprise software companies in Silicon Valley to start a business focused on his one true passion — dogs. Alex lives in San Diego, CA with his wife Maggie and their dogs, Cooper and Maple.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your “childhood backstory”?

I grew up in a suburb of Los Angeles, and I’ve been a Californian my whole life — I moved north to attend Stanford for college, lived in San Francisco for several years and have now come back south to San Diego. I was always thought of as the smart kid when I was young, and I leaned into that. Lots of reading, computer games and the like. We never had dogs at my house, but my aunt and uncle always had two Golden Retrievers that I absolutely loved.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“It’s fine to celebrate success but it is more important to heed the lessons of failure.” -Bill Gates

It can’t be said enough — learning from your failures is everything. Entrepreneurship is failure after failure after failure, but if you look at them as lessons instead of failures, it’s a whole lot more palatable. I’ve failed more times than I can count since I started this business (and it hasn’t been that long), but each failure helped me to understand the business better and improve fundamental parts of it that will outlast my memory of the failures.

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

I’m a huge fan of Odd Lots, a Bloomberg podcast by Tracy Alloway and Joe Weisenthal. It started as a nerdy economics podcast, but through the pandemic they’ve really focused on the global logistics industry and how it’s been disrupted. They’ve interviewed owners of trucking companies, the head of the port of LA, and a host of other people who are deeply involved in the day-to-day operations of the logistics industry. As someone who started an ecommerce company right as major disruptions started, I really appreciate how educational it’s been about the inner workings of an industry that affects everyone, but especially small business owners.

Ok super. Let’s now shift to the main part of our discussion. There is no shortage of good ideas out there. Many people have good ideas all the time. But people seem to struggle in taking a good idea and translating it into an actual business. Can you share a few ideas from your experience about how to overcome this challenge?

This was the single biggest obstacle for me when it came to starting a business. I had ideas, but none of them were good enough. I spent a decade working in Silicon Valley at startups, so I was watching many of my peers go and start their own companies. Somehow it just seemed like there was something different between them and me.

Ultimately, I started a business by joining a franchise. The idea of using an established system helped relieve the fears that my business idea wouldn’t work. That ultimately didn’t end up working out (I was just about to start construction in March of 2020… poor timing to say the least), but just going through the process of starting the business helped me to come to a realization that starting a business isn’t about having a perfect idea — it’s just about actually taking the first step, and the second, and so on, until you’ve started a business. If you don’t know what to do, just do something — anything that gets you moving in the right direction is a good start.

Often when people think of a new idea, they dismiss it saying someone else must have thought of it before. How would you recommend that someone go about researching whether or not their idea has already been created?

Before you start researching whether someone has thought of your idea before, ask yourself: “who cares?” Seriously — think about all the businesses that have started by people who weren’t the first to have an idea. There’s probably more than one burger joint in your town; that means someone decided to open a burger joint even though it was clear that someone else had already had the idea (and executed it). There are plenty of car companies — Soichiro Honda didn’t think about starting a car company, realize Toyota already existed, and then give up. Things still turned out okay for him.

Having a unique idea isn’t a requirement for success in business. If you can take an existing idea and do it better, that’s plenty. There are endless ways to do it better — you can add features that improve a product, you can have more efficient operations that allow you to have lower costs, you can have better customer service, you can target a new market or you can just be better at selling to customers. Instead of fixating on a unique idea, figure out what your strengths are and figure out how you can apply those to whatever business you start in a way that gives you an advantage over your competition.

For the benefit of our readers, can you outline the steps one has to go through, from when they think of the idea, until it finally lands in a customer’s hands? In particular, we’d love to hear about how to file a patent, how to source a good manufacturer, and how to find a retailer to distribute it.

In my case, I started as simple and small scale as I could. My first product was a mix that’s used to make frozen dog treats at home — it’s a powder you mix with water, and it only contains a few ingredients. That meant that I could make it in my kitchen in small batches.

In terms of specifics, there were a few things that had to happen before I sent it to customers. First, I developed the recipe — this was just researching ingredients that are good for dogs, ordering them off of Amazon, combining them and giving the results to my dog to taste test. I also kept some spreadsheets of what the treats would cost with the different ingredients, but frankly I was more focused on giving my dog treats than doing the math at that point.

Once I’d settled on two flavors, I had a logo as well as packaging designed. To make that happen, I ran a logo design contest on 99designs and then had the winner do my packaging as well. When that was ready, I had a small number of boxes and jar labels printed.

At that point I had a product, so I needed a website. I put up a quick Shopify site, took some photos of my products (thank goodness for portrait mode), and we were off to the races. When the first order came in (it was from a friend of a friend), I packed it, printed a label and shipped it.

When it came time to scale up, I found a manufacturer by Googling, making a spreadsheet of anyone who looked like they might work, and calling all of them. Out of dozens of possibilities, I found two that were willing to work with me. I asked a whole lot of questions, picked the one that felt like a better fit and had my first production run made. My only recommendation here is to start with the ones that seem less likely to be a good fit — that way you can ask all the dumb questions and get a basic understanding of the jargon from your early conversations.

What are your “5 Things I Wish Someone Told Me When I First Started Leading My Company” and why? (Please share a story or example for each.)

1. Think through the plan just a little bit more. I tend towards just trying things and figuring them out along the way, but there were certainly issues that I could have foreseen if I’d put a little more thought into them up front. The best example of this is shipping costs — I really did not think much about how much it would cost to ship my products, and I eventually realized that I could save a lot of money by shrinking my best-selling product down a few ounces to get it under a pound, which saves about 40% on shipping costs. If I had done a bit more research, I could’ve figured that out without wasting time and money doing it the wrong way.
2. Just because things work now, don’t assume they’ll stay that way. I was having excellent success with Facebook ads until the iOS update that everyone familiar with digital advertising will be familiar with. Apple made a change that was totally out of my control, and suddenly my cost of acquiring new customers shot way up. I had been building my plans on the assumption that things would continue as they were, so that really threw a wrench in things.
3. Prepare for crazy customers. Thankfully most of my customers are amazing, but I’ve had a few get very upset with me because the instructions for my frozen dog treats didn’t mention that they had to be stored in the freezer or they’d melt.
4. Take it one thing at a time. As an entrepreneur, you have to multitask, but I’ve had the most success when I’ve tackled one big project at a time.
5. Make sure your partner’s on board. Thankfully, my wife has been endlessly supportive, but our garage and our extra room are currently stacked to the ceiling with boxes of extra inventory. I didn’t really prepare her for that before I got started, so I’m particularly thankful it hasn’t become an issue (and I certainly wouldn’t blame her for it if she told me to get everything out of the house).

Let’s imagine that a reader reading this interview has an idea for a product that they would like to invent. What are the first few steps that you would recommend that they take?

Make a prototype! I don’t care if it’s made of sticks, twine and gum and it looks like it was done by a second grader. Anything to get your idea in the world will help you refine it and begin to understand the challenges behind it.

After that, test it on your prospective customers. Luckily this was pretty easy for me — I had a willing tester of dog treats in the house — but no matter how complex your idea is, there’s some way you can communicate it to the people who you’d want to use it. Make a PowerPoint deck about it, draw up a diagram or just interview people. The earlier you start to get feedback, the more likely you are to avoid mistakes that will need to be corrected down the line.

Once you’ve got a decent feel for the product, do the basic financial analysis. Understand what it’ll cost you to make your product and operate your business. It doesn’t have to be perfect — the goal is just to make sure that you have a financially viable concept — but if there are any big questions you can’t answer, get those answered before you start investing lots of time and money.

There are many invention development consultants. Would you recommend that a person with a new idea hire such a consultant, or should they try to strike out on their own?

I’ve hired a few agencies and consultants, and I regret each and every one. I’m now a firm believer that when you’re starting a business, you need to do everything yourself until you have a good handle on it. Once you’ve mastered something, you can bring someone in to help you execute and save you time, but you shouldn’t be bringing people in early to solve the problems that are core to your business.

What are your thoughts about bootstrapping vs looking for venture capital? What is the best way to decide if you should do either one?

I bootstrapped my business, and I recommend it if you’re able to do it. Either way, though, it’s a question worth thinking about early on. Do you want to raise capital, have investors and try to create a really big company, or would you rather start something smaller but self-sufficient and profitable. If the latter, then focus on ideas you can bootstrap. In my case, I was able to start the business with a limited amount of money because I could manufacture it myself in small batches. If I had needed $100,000 to do my first production run, I probably would’ve looked for another idea rather than try to go raise that money. That’s a personal preference, of course, but there are lots of folks who get suckered into the idea that the only way to start a business is with VC money — don’t be one of them.

Ok. We are nearly done. Here are our final questions. How have you used your success to make the world a better place?

One thing I love about this business is that we can incorporate giving back into our marketing. Over the holidays, we launched a limited-edition holiday box with two special flavors of our Pupsicle Mix, and we gave 5% of the revenue from that to local shelters. The holiday box was a great success, and I look forward to doing it for a few more holidays this year, while giving back to a different rescue for each one.

You are an inspiration to a great many people. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

It’s tough for me to answer a question like this about anything but climate change. Given that we’re in the process of destroying the only planet we have, there is nothing that would do more good than mitigating the damage we’ve done as much as humanly possible.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

I would love to have lunch with Tracy Alloway and Joe Weisenthal from Odd Lots. They’re just total economics nerds and my kind of people.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Making Something From Nothing: Alex Willen Of Cooper’s Treats On How To Go From Idea To Launch was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Meet The Disruptors: Friedhelm Weinberg Of HURIDOCS On The Five Things You Need To Shake Up Your Industry

An Interview With Fotis Georgiadis

Make time to read and learn, even if you think you’re busy, it’s where the answers are. All good managers I ever had modeled this and I have seen that whenever I did not make enough time, that’s when I get stuck.

As a part of our series about business leaders who are shaking things up in their industry, I had the pleasure of interviewing Friedhelm Weinberg.

Friedhelm Weinberg is the Executive Director of Human Rights Information and Documentation Systems (HURIDOCS), an NGO that supports organizations and individuals to gather, analyze and harness information to promote and protect human rights. Friedhelm has overseen HURIDOCS projects and partnerships around the globe as director since 2017, having first joined the organization in 2012. He is constantly exploring new solutions, approaches and collaborations.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

A combination of curiosity and chance led me here. Curiosity was a main driving force for me seeking out experiences in journalism, working at local newspapers, becoming the editor-in-chief of a youth magazine, and reporting from other countries. I was curious about people, their stories, and telling them. At the same time, I had started gaining experience working with nonprofits, in youth exchange and human rights education. Part of me was attracted much more to doing, rather than telling the stories of those doing.

By sheer chance, while visiting a friend in Armenia, I met someone who was working at HURIDOCS at the time, and I was immediately taken by the mission of the organization. I knew that that was what I wanted to be doing. By an even bigger chance shortly afterward an opportunity opened up to which my profile suited, and I jumped on it. Almost ten years later, I am still here and excited about what we do.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

At HURIDOCS, we are committed to helping solve some of the trickiest challenges facing human rights defenders and we are using innovative technologies to do so.

Typically, NGOs collect and curate large bodies of human rights evidence, law, and research, with the goal of making these collections useful for advocates and human rights defenders. However, manually processing these documents can take several days, particularly when they’re published in unfamiliar languages or in PDF format which is difficult to search through.

HURIDOCS is making this process easier by leveraging the power of information and machine learning. In 2018, we were selected as a Google AI Impact Challenge grantee and received a $1M grant and a team of seven full-time Google.org Fellows, who supported us pro-bono for six months, to build new tools that automatically tag human rights documents so they are searchable. The result — making the curation process 13x faster (which now takes one week instead of three months).

In June of last year, HURIDOCS also won a CogX Award for our machine learning work, and we are continuing to explore what our machine learning models can do — from creating automatic tables of contents for documents to identifying references within text.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I was asked to make coffee for a high profile visitor, while I was working at Kreisau Initiative, a Berlin-based non-profit organization focused on youth exchange.

My problem? I did not drink coffee at the time and had only ever watched people making it from afar. I improvised and did my best. After this, my boss took me aside. She complimented the way I served and how that helped make the guest feel at ease. She then went on to say that, alas, the coffee was so weak, it was undrinkable.

It taught me the importance of asking for help, even when it could be embarrassing. I could have easily sought out one of the colleagues in the office that drank and made coffee regularly, and I should have, given the stakes. It also taught me a lot about giving feedback. I did not receive a telling-off, but an important life lesson.

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

One was Agnieszka von Zanthier, who was the boss I just mentioned. The other is Klaus Prestele, who took over her role, as she transitioned to our sister foundation. They were so different and so complementary, which in itself was a lesson in what organisations gain from leaders with diverse backgrounds and experiences. From Agnieszka, I learned so much about the importance of relationships, bringing yourself to it, but meeting the other where they are. She modeled how important it was to understand people and to speak to them from your heart. From Klaus I learned about balance and organisation: He was a very present father of three, studied in the evenings, wrestled at the national level, so he could have never worked an 80 hour week. Instead, he used his time smartly and made sure that as an organisation we met our commitments, and did so on time. Trust in people, clear processes and loads of fun were some of the key ingredients for that.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

Nothing is ever always good and that certainly goes for disruption. Social change takes a long time, it’s changing attitudes, behaviours and how they shape systems. We’re not going to have an app, a policy or a law cut this journey short — but we should rather see all of them as part of the journey. It’s important to value the people, the movements leading the change. People and relationships are the unseen fabric, and disrupting these woven webs can be absolutely terrible.

Disruption can be much more positive when it is enabling these people. For example, with the machine learning work we do at HURIDOCS, we are enabling highly trained and overstretched curators of information collections to do their work faster and with greater detail. It is building on their work to make critical human rights information accessible, and it is focusing on the tedious and overwhelming tasks that they never ever could have had time for.

We’re hoping this will disrupt how accessible information is, and that, in turn, enables a much more diverse movement to take action with this information: to follow up on recommendations a State has received at the United Nations to combat gender-based violence; to find precedent from an international court that allows an advocate to win their case at the national level; to strategize who your unusual allies can be when you want to bring an issue to international attention.

Can you share five of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

Make time to read and learn, even if you think you’re busy, it’s where the answers are. All good managers I ever had modeled this and I have seen that whenever I did not make enough time, that’s when I get stuck.

There is a physical dimension to thoughts and feelings. Working with a coach made me realize how tensions, fatigue and restlessness are very much physical sensations in the body, and opening up to that has had a powerful effect to deal with them.

Exchange with peers. When becoming the executive director of a non-profit, I did not quite expect how isolated one can be with challenges. Having circles of peers has been invaluable for confidential exchange with people who get it.

Focus not on what you’re trying to say, but what the other needs to hear. It’s really about understanding how to create a connection — whether that’s with the team, a potential partner or the board.

Dress to show respect. My former boss at HURIDOCS was one of the most casual managers, interviewing me in jeans and t-shirt. But he’d put on a shirt and tie for occasions where it mattered to others, even though he would always prefer sneakers and hoodies. Since I fall into camp hoodie and jeans as well, it impressed on me when to make it more about the other person than oneself.

We are sure you aren’t done. How are you going to shake things up next?

We’ve got great plans at HURIDOCS! We’re deeply convinced that information will be at the heart of a rights-respecting future. Truths will allow humanity to grow, learn and reckon with its past. Persuasion will lead to the realisation of rights of the vulnerable and marginalised. Accountability will deter abuse of power.

And that is why we’ll see how we can work with many more human rights groups across the globe. For this, we’re hoping to focus on exploring new technologies and equally crucially the infrastructure to allow all of us to use them, at scale and in a sustainable manner.

Do you have a book, podcast, or talk that’s had a deep impact on your thinking? Can you share a story with us? Can you explain why it was so resonant with you?

“Evidence for Hope” by Kathryn Sikkink would be my non-fiction pick. It’s a compelling, well-researched book that makes a strong case on the incredible success the human rights movement has had, and how that’s rooted in its origin that is a lot more global than many would have thought. It resonated with me, because it grounds in research why we should be forward-looking and excited about the potential for positive change.

But to be honest, it has probably been novels that had the deepest impact on my thinking. I find they are best to open up my mind to nuance, perspective and surprise. There are many that have had that effect, but to name one it would be “Purge” by Sofi Oksanen as it covers so many aspects of oppression, liberty and the human condition.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“It is possible that there is no other memory than the memory of wounds. […] Memory thus is our force, it protects us against a speech entwining upon itself like the ivy when it does not find a support on a tree or a wall.” Czesław Miłosz

It speaks to the importance of remembering, and how it is a force in the present and to build a better future — without taking away the pain it is also linked to and how that endures. Miłosz expresses something that deeply resonates with me, growing up in a unifying Europe, but with the memory of the great crimes committed in the 20th century.

It also speaks to the work we do at HURIDOCS, supporting human rights organisations across the globe to preserve memory, to document abuses with the goal of achieving accountability and healing.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I am a big believer in personal exchange and learning languages as a way to broaden the way we see the world, how we appreciate perspectives and the beauty that lies in something that is different from ourselves. If we could learn more languages together, I am sure that would help a lot of people on their individual journeys, and us together as societies.

How can our readers follow you online?

You can follow HURIDOCS on Twitter, Facebook and LinkedIn. Feel free to also connect with me on LinkedIn.

This was very inspiring. Thank you so much for joining us!

Meet The Disruptors: Friedhelm Weinberg Of HURIDOCS On The Five Things You Need To Shake Up Your… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

Don’t expect others to be your cheerleader. Be your own cheerleader. You are the best person to give yourself a pep talk to. You are the one who had the idea in the first place, so you are the only one who can have the kind of faith you need to succeed;

As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing Elizabeth TenHouten.

Elizabeth TenHouten, accomplished beauty expert and author of the beauty cookbook, Cooking Well: Beautiful Skin (Hatherleigh Press; 2009), and international bestseller, Natural Beauty: Homemade Recipes for Radiant Skin & Hair (Hatherleigh Press/Random House; June 25, 2013) is known for her distinctive approach and expansive knowledge of beauty, which she frequently brings to various outlets within the industry.

For five years, Elizabeth was the Editor-in-Chief of Celeb Life Magazine, served as Contributing Beauty Expert for DiscoverBeauty.com and ShareCare.com, and had a monthly column in Beverly Hills Times Magazine.

Elizabeth took her creativity and entrepreneurial spirit elsewhere and began a career in songwriting. As a songwriter, singer, and guitarist, she released her album, Broken in 2020. It is available on all musical platforms around the world. Her lyrics were inspired by her poems.

A poet all of her life, Elizabeth selected poems for her upcoming book, The Stars Fell Into the Ocean, from her vast collection of poems written over the past several years. She has been featured in the Dark Poets’ Society, and her poems have been featured on several poetic peers Instagram accounts. She writes with soul, and opens up her world for readers to observe, so they feel as though they have a glimpse into her heart.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your “childhood backstory”?

A native Californian, I grew up in Laurel Canyon, and was exposed to a creative culture from a young age. At age 10, my father introduced me to poets the likes of Edgar Allen Poe, e.e. Cummings, among others. I began reading poetry. It was incentivized by my father who would pay me a dollar for every line memorized, a dollar for literal interpretation, and a dollar for metaphorical interpretation. It became a way to teach me the value of a dollar and spend quality academic time with me, as well. Around that time, I began to write my own poetry! It was exciting for me to create my own ideas, seemingly out of nowhere, and put them down on paper. I had a new hobby. Writing poems.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My favorite quote is by Marcus Aurelius. “The impediment to action advances action. What stands in the way becomes the way.” This quote has meant a lot to me as a poet when trying to access that part of yourself that you will not surrender, the obstacle becomes the way, and it is only a matter of surrendering that one finds the emotion they were searching for.

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

Just Kids by Patti Smith is a book that impacted me. Parts of it took place in Laurel Canyon, where I grew up. It’s the story of how with the encouragement from Robert Mapplethorpe, Patti Smith was able to find her voice as a poet. It also took me years before I took myself seriously as a poet and desired to put my work out there.

Ok super. Let’s now shift to the main part of our discussion. There is no shortage of good ideas out there. Many people have good ideas all the time. But people seem to struggle in taking a good idea and translating it into an actual business. Can you share a few ideas from your experience about how to overcome this challenge?

When you want to give birth to your idea and put it out there in the world to stand on its own merits, that is exactly when it will happen and not sooner than that. What I mean is that you have to be prepared for all forms of criticism, negativity, etc., and trust that enough positivity and good reviews will come your way that you boldly launch your ideas into reality. Once you have held onto an idea for long enough, there is a sense of urgency with the timing, and you will want to get you idea out there for the world to benefit from.

Often when people think of a new idea, they dismiss it saying someone else must have thought of it before. How would you recommend that someone go about researching whether or not their idea has already been created?

I would recommend simply doing online research through google to determine if your precious idea in fact exists. It may exist, but you may have a part that makes it unique, and that has not been thought of, so dig deep and do your due diligence.

For the benefit of our readers, can you outline the steps one has to go through, from when they think of the idea, until it finally lands in a customer’s hands? In particular, we’d love to hear about how to file a patent, how to source a good manufacturer, and how to find a retailer to distribute it.

For a poetry book, one has to create a book proposal for a publisher. You will often find on the publishers’ website what needs to be included in the proposal for it to be considered complete. Each publisher is different, but one part that is a common denominator is the Critical Analysis. The Critical Analysis is where you read roughly 10 books, and for each provide 1. A synopsis; 2. Ways that it is similar to your book; 3. And a final paragraph of ways your book is different from it. This can take approximately 6 months in my experience, but it is rewarding when it is finished.

What are your “5 Things I Wish Someone Told Me When I First Started Leading My Company” and why? (Please share a story or example for each.)

Five things I wish someone told me when I first began as a poet with ideas that landed on paper and launched into a book are the following:

1. Do not write for anyone but yourself. In order to get to the truth of your emotions, you cannot be concerned with how others will perceive your work;
2. Get a copyright on a work in progress. Don’t wait until your completed with your book to copyright it. As I wrote my book, several months went by where I had the majority of my poems completed, but there were still more pouring out of me, so I needed the protection of a copyright;
3. It is going to take at least twice as long as you think it will. Everything from inception of what the poem is about and what range of emotions it will tap into, to writing what you feel, and then finding the proper placement among your other poems, to copyright, to printing to publication can take much longer than expected. So set your launch date “loosely” around a few month’s time;
4. Don’t expect others to be your cheerleader. Be your own cheerleader. You are the best person to give yourself a pep talk to. You are the one who had the idea in the first place, so you are the only one who can have the kind of faith you need to succeed;
5. Do not let obstacles stop you, rather let them show you the way. It is true that the only way out is through, so if you hit a road bump on your journey, keep pressing onward and you will prevail!

Let’s imagine that a reader reading this interview has an idea for a product that they would like to invent. What are the first few steps that you would recommend that they take?

Having also developed my own skincare line in the past, I can advise to seek the assistance of a copyright lawyer who can do a thorough search for you. That would be the first step to take so you know your idea is novel. Then, if it is a unique idea, for instance a collection of poems, immediately apply for a copyright from the government. Then, you are on your way!

There are many invention development consultants. Would you recommend that a person with a new idea hire such a consultant, or should they try to strike out on their own?

I would personally not want my thoughts and ideas to veer one way or another due to someone else’s input. I would want to keep my ideas pure, so my advice is not to hire a consultant for your invention.

What are your thoughts about bootstrapping vs looking for venture capital? What is the best way to decide if you should do either one?

This is tricky. I say, if you believe in yourself and have the funds then go for it on your own! But if you are not in a position to get to the necessary steps for your idea to launch, then there is no shame in having others invest in your idea. You may need to share part of the company, but that is the price for moving forward, and you want to move forward.

Ok. We are nearly done. Here are our final questions. How have you used your success to make the world a better place?

Yes. I am philanthropic and support the arts. I am in the Director’s Circle of giving at the LACMA (Los Angeles County Museum of Art) and was Vice Chair at an FIDF (Friends of Israel Defense Forces) event. I care very much about our community and our world, and feel it is important to give back.

You are an inspiration to a great many people. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

You know what?! I would have fun with this and invite schools to participate in creating one long poem that each student could contribute a line to. That way they express their creativity while being part of something bigger. It would be fun, and probably have the poem taken in a million different directions!

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

My idol is Patti Smith. Her lyrical books take you on a journey you feel a part of. She was awarded the National Book Award for Just Kids, my top 5 favorite books!

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Making Something From Nothing: Elizabeth TenHouten On How To Go From Idea To Launch was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Agile Businesses: Mike Becker Of The National Association of Professional Insurance Agents (PIA) On How Businesses Pivot and Stay Relevant In The Face of Disruptive Technologies

Hire the right people. Build a team of people who are open to challenges, evolving the business, and taking it to the next level. If you surround yourself with people who understand that change is necessary, it will make it easier to adapt operations as you move forward. But make sure your team members also feel valued and have a voice. Encourage them to speak up and share their thoughts. They will guide the business, keep it on track while also taking it to the next level.

As part of my series about “How Businesses Pivot and Stay Relevant In The Face of Disruptive Technologies”, I had the pleasure of interviewing Mike Becker.

Mike is Chief Executive Officer of the National Association of Professional Insurance Agents (PIA), one of the largest national trade organizations serving independent agents. He is a forward-thinking leader who embraces smart use of technology to drive business growth and operations. He has more than 14 years of insurance industry experience and has been at the helm of PIA since 2013. He leads the organization’s strategic initiatives, advocacy efforts, and insurance carrier relations as well as oversees all growth initiatives and program launches expanding the business.

Thank you so much for joining us in this interview series. Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

Like many people who end up in insurance, it wasn’t an area I had planned to go into originally. In fact, I knew very little about the industry at the beginning of my career. I got my degree in Government and International Politics from George Mason University thinking I would pursue a career in politics. I’m a native Washingtonian, so Capitol Hill seemed like a natural choice. I was a staffer for former congressman, Nick Lampson of Texas and then left to work for congressional relations for the Consumer Healthcare Products Association.

Then in 2007, I responded to a job ad from PIA seeking legislative help. I got the job and began representing the organization on Capitol Hill and led our legislative efforts. Then in 2013, I was promoted to executive vice president and CEO and have been in that role ever since. It was one of the best moves I’ve made.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘take aways’ you learned from that?

In business we often say it is better to be overdressed than underdressed. However, that’s not always the case.

When I first started with PIA, I had to learn about crop insurance. I was a city person and this was a major learning curve. I knew nothing about farming or crop growing and was headed to an educational meeting about an hour outside Wichita, Kansas. This was pure farm country and I was meeting a crop insurance agent who was going to show me the ropes. I was always taught to dress to impress. I showed up in dress shoes, slacks, a button down, and blazer.

I learned pretty quickly that’s not the best attire to wear as we spent the day climbing into a combine with a farmer who was harvesting crops.

What it taught me is to meet your customers where they’re comfortable and want to meet. This could mean having to change your own expectations of what to wear or what the interaction would entail. Also, it’s always ok to ask questions if you’re not sure what to expect at a meeting. If I had asked the crop insurance agent what we would be doing that day, my blue jeans would have prevailed.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

I have been very fortunate to receive guidance from a number of people along the way. I’ve worked with people both inside and outside the organization and industry who have helped me tremendously.

One name that springs to mind is Kellie Bray, my first supervisor at PIA. She helped guide me as I was first starting out in PIA and in insurance. During my first week in my new job in a new industry she came into my office and said the most important thing: when you have bad days, push your seat back from your desk, close your eyes and think of the people.

I keep that advice with me to this day. It’s the people who made me fall in love with insurance. The quality, the integrity, the compassion of our members and all those who make up our organization is at a level far superior to any other group of people I’ve ever interacted with.

This is true in most industries and jobs. It is the people — your customers, your colleagues — that make what you do meaningful. During those bad moments, thinking about them puts everything into perspective.

Extensive research suggests that “purpose driven businesses” are more successful in many areas. When your company started, what was its vision, what was its purpose?

I agree with this research 100% and PIA is living proof. In the last year, we just celebrated our 90th anniversary, and our values, mission, and vision today are as important as they were 90 years ago.

We have an enduring mission to advance the needs of our members and be a leading voice in the insurance industry. We achieve this success by focusing on our four pillars: Inform, Educate, Advocate, Protect.

At the core of our pillars, we provide important insurance information to agents and carriers, offer educational programs, advocate at both the state and national levels, and deliver products and services to help insurance professionals protect and grow their businesses.

Throughout the generations, we have never lost our commitment to our purpose, yet we’ve managed to evolve and adapt to keep up with the ever-changing business environment.

Thank you for all that. Let’s now turn to the main focus of our discussion. Can you tell our readers a bit about what your business does? How do you help people?

PIA is one of the nation’s largest trade associations for independent insurance agents dedicated to serving professional independent insurance agents. We use our vast knowledge, resources, and expertise to advance the business interests of all PIA members including aggressively promoting, protecting and defending the diverse interests of professional independent insurance agents in the legislative, regulatory and public arenas. We advance the independent agent model among carriers as the preferred distribution system for insurance products.

Independent agents are the best distribution channel for insurance and are the best way for consumers to ensure they are protected and sleep well at night. To ensure the success of independent agents, PIA is the trusted source for factual and relevant information for our members, is the unquestionable leader in insurance education, the strongest advocate with state and federal legislators and regulators, and the best provider of tools and resources specifically designed for independent agencies.

Which technological innovation has encroached or disrupted your industry? Can you explain why this has been disruptive?

Insurance has constantly been the focus for disruption and transformation. It all stems from the changing expectations of consumers. Today’s customers expect a more digital experience. They expect to be serviced immediately with on-demand access and 24/7 support.

But some independent agents do not have the most tech-forward businesses. Some operations still use dated and antiquated technologies to conduct business.

For consumers, there can be a real conundrum. Insurance customers want to work with agents. Insurance is so complicated and complex — and agents provide guidance and advice. Customers don’t want to risk not being protected and they want the agents’ expertise. But they also want an Amazon-like, on-demand buying experience where they can purchase a policy with a few simple clicks.

Technology companies are seeing the need and trying to fill the gap. The industry thought the main disruption would come from insurtechs that want to remove agents from the equation and sell products directly to consumers. But we have seen that most consumers still want agents. Now these insurtechs are actually turning to agents to help distribute their products.

The main disruption today is from the onslaught of technologies that are trying to improve the independent agent channel. Agents now are overwhelmed with technology choices, the impact on workflows, and how to convince team members to get onboard with change.

What did you do to pivot as a result of this disruption?

One of our goals is to educate agents. This is an area where we have a significant impact and help agents adapt to change. One of the biggest challenges is simply understanding what solutions are out there and which ones are the right fit for particular agent operations.

We began creating programs which introduced agents to different tools and connected them with vendors for additional research. We also created agency experience videos, including interviews with individual agents to show real-life examples of how tech can work.

Was there a specific “Aha moment” that gave you the idea to start this new path? If yes, we’d love to hear the story.

Change has been a long time coming for the insurance industry. Change is necessary to keep up with customer expectations — many in the industry are realizing this and beginning to make adjustments.

But what has really accelerated insurance’s digital transformation is COVID-19. When the pandemic began, all agents — whether they were embracing technology or not — were suddenly relying on a variety of digital solutions to work remotely and connect with customers virtually. If they weren’t using technology before COVID, there were no more choices post-pandemic.

At PIA, while our overall purpose didn’t change, our focus and the ways we delivered support shifted. We created a whole program centered around how agents can excel in a virtual work environment. We identified different types of solutions to help agents run successful virtual agencies and connected them to different technology solution providers.

So, how are things going with this new direction?

It’s exciting! The future opportunities are motivating us to continue to move forward. Consumer and business reliance on agents is getting stronger. Direct to consumer insurance companies aren’t overtaking the industry. Insurance isn’t something that can be bought off a shelf. Insurance is complex and buyers are at risk if they don’t get the right coverage. They want the guidance that agents provide. With new technology, agents are able to make the insurance purchasing transaction simpler and easier. That includes customer portals, instant quotes and e-signature. Using the technology, agents are still able to provide stellar one-on-one customer service addressing a customer’s unique needs.

Can you share the most interesting story that happened to you since you started this pivot?

PIA had a “teacher becomes the student” moment as a result of the pandemic. We were able to embrace this and really take our service to the next level.

We introduce agents to many new technologies. But since we work with agents — and not directly with consumers — we don’t always use all the solutions we’re talking about.

But as a result of the pandemic and needing to work remotely, much has changed as we implemented collaboration tools like Slack or Microsoft teams and began to use Zoom more regularly.

Through Zoom, we were able to add another dimension to the programs and materials we were offering our agent members. It became even easier to record interviews, podcasts, and webinars with agents from across the country. We created a network of agent technology ambassadors: agents who successfully utilize different solutions in their agencies, sharing their experience with the tools and providing advice for other agents. These examples illustrate success with these solutions is not theoretical and can be achieved.

What would you say is the most critical role of a leader during a disruptive period?

Navigator, encourager, strategist: there are a lot of critical roles to successfully lead during change. But one of the most important ones is communicator. It’s imperative to communicate the strategy, answer questions, listen to feedback, and relay decisions. During periods of change there is uncertainty. And strong communication can help clear up any doubts, misconceptions or misgivings.

When the future seems so uncertain, what is the best way to boost morale? What can a leader do to inspire, motivate and engage their team?

A strong culture can get an organization through any storm. At PIA, we strive to have a team environment. We’re all part of the same mission. We all have each other’s backs. And, we try to have fun. I always say that if I go a day without hearing laughter in the office, then I get concerned.

Having this strong culture enables us to embrace change and accept failure. We don’t want to fail on any objective, but fear of failure is no excuse to sit on the sidelines. Learn from it. Work to make everyone comfortable so they embrace risk moving forward.

Is there a “number one principle” that can help guide a company through the ups and downs of turbulent times?

Every company is different so to come up with a single universal principle that can guide them through turbulent times is difficult. But there are several tactics that could be beneficial for a company to use including:

• Celebrate the wins — big or small: We used to have a deli bell on our reception desk that any employee would ring to celebrate a victory of any size. Everyone popped their heads out of their offices to cheer on the success. In our virtual working world, it’s changed a little bit. We now send an email to share our good news.
• Listen to your customers: Your customers are your North Star. When in doubt, let them lead the way. Use data to help understand them. Ensure your relevance by staying ahead of your customers’ challenges. Look outward.
• Stay focused: Keep your eyes on the long-term goals.
• Remember, everything passes: I used to have a career mentor that asked me, “Did anyone die?” That’s of course an extreme situation, but he was proving a point. It could be worse. Life will go on.

Can you share 3 or 4 of the most common mistakes you have seen other businesses make when faced with a disruptive technology? What should one keep in mind to avoid that?

Burying your head in the sand: I have seen this so many times in the insurance industry. Businesses think that if they don’t acknowledge it, it doesn’t exist. When I see organizations doing this, I often have the urge to share with them a quote from statistician, Dr. W. Edwards Deming. “Survival is optional. No one has to change.”

No one is going to force a business to change, but the business can’t expect to stay relevant. Not everyone likes change but it is the nature of life. Company leaders need to have an open mind and realize that there is no final or perfect version of how the business operates. It should always be evolving to keep up with customers.

Not listening to customers: We see this problem so often in business and I don’t understand it. To me, listening to your customers is like being given the answers to a test. They are telling you what they want to see from you to keep their business, so listen. No one knows the needs of customers better than customers themselves and most won’t stick with a company that tells them they are wrong.

Ignoring the competition: Thinking you operate in a protective bubble won’t protect a business from outside threats. You need to be aware of traditional competition and stay on top of nontraditional disrupters. Awareness is important, but there’s another way to look at it. Competitors don’t have to be threats. They can also be learning opportunities about how to improve.

We have seen this firsthand in insurance. Agents faced competition from companies selling insurance direct to consumers. The main competitive advantage over agents was a technology fueled transaction that led to a seamless buying experience. Instead of ignoring this competition, agencies began to upgrade their own technologies so they could provide a similar purchasing process.

Ok. Thank you. Here is the primary question of our discussion. Based on your experience and success, what are the five most important things a business leader should do to pivot and stay relevant in the face of disruptive technologies? Please share a story or an example for each.

1.) Stay on top of market research. There’s a reason there are so many reports. It can at times be a lot to digest, but information is important. Businesses can’t operate in a vacuum. Customer trends and industries are constantly changing and evolving. Research can give you an idea of what is coming down the road, so your business isn’t blindsided. Once you have the information, play offense not defense.

2.) Adopt a new motto, “Change is good.” A business that stands still will not last. Leaders should adopt the mentality that change is going to happen and they need to embrace it. Be open to new ideas from customers and employees. Be alert to new tools that might improve how your business operates day to day.

3.) Understand your “why.” Every change should have a reason. Unsure if a change is appropriate? Look back to your mission, vision, and purpose — you’ll find the answers there.

4.) Hire the right people. Build a team of people who are open to challenges, evolving the business, and taking it to the next level. If you surround yourself with people who understand that change is necessary, it will make it easier to adapt operations as you move forward. But make sure your team members also feel valued and have a voice. Encourage them to speak up and share their thoughts. They will guide the business, keep it on track while also taking it to the next level.

5.) Be properly insured. This is one thing every business leadership should be doing, but it doesn’t make it to the top of every list. Leadership should constantly be working to reduce risks in their organizations, and that includes making sure that they’re properly insured. Technology is changing the game — particularly in the area of cyber threats — and companies should be regularly talking to their agents about what’s best for them.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Straight home.” This was something my late dad always said to my four sisters and me whenever we left the house. Of course, when we were in high school and college, it was literal. He was really telling us to head directly home. Don’t stop anywhere, don’t get into any trouble.

Today it means something so much more. It’s something we say regularly in our family, and it serves as a reminder of the importance of home, family, and a strong work/life balance. I love what I do for work, but the quickest way for me to get burned out is when my work/life balance gets out of sync.

How can our readers further follow your work?

At PIA we are continuing to do really exciting things which people can see on our website: www.pianational.org. I also share a lot of things on my LinkedIn.

Thank you so much for sharing these important insights. We wish you continued success and good health!

Agile Businesses: Mike Becker Of The National Association of Professional Insurance Agents (PIA) On was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

Make your customers superstars. Across our entire revenue team, from marketing to sales to our customer success team, we say our mission is to get our customer champions promoted. As a B2B brand, we hold deep conviction in the value and return-on-investments that our offerings bring the businesses we serve. When our champions get a win, we celebrate with them. Nothing makes us happier than celebrating our own customers’ success stories and giving them the tools they need to tell a great story within their own industry.

As part of our series about how to create a trusted, believable, and beloved brand, I had the pleasure to interview Renée Cohen.

Renée Cohen is the VP, Worldwide Marketing at Lucidworks, a B2B SaaS search & insight engine provider. For almost 20 years, Renée has led demand generation, social marketing, branding, and market research in software startups and agency environments. Prior to joining Lucidworks, Renée was the practice area leader for social and marketing programs at professional services firm, Trellist Marketing and Technology, leading sales and delivery for brand refreshes, product launches, social management and campaigns for Fortune 500 clients and some of the world’s largest private companies. You can frequently find her in coffee shops around the greater Philadelphia region, where she lives with her husband, two children, and Rhodesian Ridgeback puppy.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

In college, I was a political science and history nerd, thinking I’d apply to law school. But during school, I had to pay the bills. So I took a paid marketing internship at a start-up B2B software company, and that turned out not to be a short term gig. I continued in my marketing role there for three years, and upon graduation, I knew this was a career path where I’d grow and thrive.

Earlier on in my career, I had fun talking about how a double major in history and political science prepared me to be a well-rounded marketer. For both of those degrees, you do a lot of research and writing — particularly persuasive writing. The most well-rounded marketers I’ve worked with are analytical, know how to research, form conclusions, and, of course, write to move an audience.

Can you share a story about the funniest marketing mistake you made when you were first starting? Can you tell us what lesson you learned from that?

The one that still makes my cringe inside was a technical mistake. Early on in my career, we were testing personalized email sends for some high-touch field marketing promotions (rather than branded email sends). This was long before tools like Outreach.io or Sales Loft existed.

I was setting up a simple mail merge using Excel, Word, and Outlook — which works great for what I needed to do on the cheap, by the way. And while I was setting up the send, I still had some “test” email copy in the set up while I was working on merging the send list from Excel into the Word app. One wrong button choice, and my test email copy started sending out to the real email recipients, our customers and prospects.

I was mortified. The fastest way I could think to stop it was to pop the battery out of my laptop to get the emails to stop mid-send. The “whoops” email went out to about 20 people before I yeeted my laptop battery, and I sent personalized apologies to each person.

Lessons learned: Order of operations matters. Risk mitigation matters.

What do you think makes your company stand out? Can you share a story?

Lucidworks is a leader in AI-powered search technology. That sounds…jargony…doesn’t it? So the cool stuff comes in when we talk about what search can do when you’ve got powerful machine learning driving it.

Every user interaction, every customer behavior, can be tracked digitally. Your customers are sending you “signals” all the time about what they like, what they want, what’s relevant to them, and what’s not. You can use these insights from customer behavior to drive really delightful and seamless user experiences.

This can manifest in a number of ways.

One of our customers, Regeneron, is using Lucidworks to power a research app, making it easy for their employees to access the most relevant, publicly available COVID-19 data sets.

For our retail customers, in 2020 it became critical to improve online shopping experiences during quarantine. This year for Cyber-5 (Black Friday through Cyber Monday) we supported over 1 billion search queries on our many retail customers eCommerce websites, including a top athleisure brand and one of the world’s largest big box retailers. This technology makes the holidays merry and bright for all of us, from the safety of our homes.

Are you working on any exciting new projects now? How do you think that will help people?

The marketing team at Lucidworks is very busy right now (when are we not!) with the launch of our new search-as-a-service platform, Springboard, and the availability of our first SaaS application on that platform, Connected Search.

We’re taking search engine technology into the future. Springboard is a search engine that works really, really well and is really, really easy to use and maintain. With other search solutions, highly relevant search experiences have been notoriously labor-intensive to manage and require lots of technical expertise to get it right. With Connected Search, our first app on the platform, we’re making it easy for any marketer to set-up and manage a superior search experience on their own website to delight their customers and drive conversions and loyalty.

Ok let’s now jump to the core part of our interview. In a nutshell, how would you define the difference between brand marketing (branding) and product marketing (advertising)? Can you explain?

Brand marketing is hard to measure, but nearly every business leader and owner knows it’s important to achieving growth. Brand marketing is about building recognition, affinity, preference, and loyalty, which are measured with longer tail metrics. Your audience is not only people who are in-market for your solutions today, but the people who will be in-market for you in the future. Brand awareness is important for ensuring people think of you when they do need what you offer. Also, how does a relationship with your brand (or a potential relationship with your brand) make your audience feel? Do they feel safe? Do they feel they’re getting something superior? Do they feel you are real and down-to-earth, honest? Depending on your target market, what you want your audience to feel will differ, based on what drives them rationally and emotionally. But getting it right is key to driving future affinity and loyal customers who return again and again.

Product marketing is more easily measured with direct response metrics. Your audience is people who are in-market, now, today to purchase your solution — or soon will be with a bit of nudging. Here you’re promoting the superior benefits of your product, and either overtly or covertly contrasting the differences between your product and competitors’ (whether that’s quality, price, breadth of solution, etc.). You want to be at the right place, at the right time, with a compelling offer to induce a sale. You want to convince them that they will miss out by not taking action now and with you.

Can you explain to our readers why it is important to invest resources and energy into building a brand, in addition to the general marketing and advertising efforts?

Creating a strong brand is an investment that pays off in future growth. As I mentioned, well-executed brand marketing should reach and resonate not only with the people in market for your solutions today, but the people who will be in market for your products and services in the future. This will pay off dividends as your business grows, creating a memorable connection with people so they remember you when they are ready to buy. If you’re tapping into the emotional drivers of your audience, you are not only one of the first brands they think of when they are in market to buy, but you also become their biased first choice when evaluating options (whether they consciously notice it or not).

Can you share 5 strategies that a company should be doing to build a trusted and believable brand? Please tell us a story or example for each.

Well, I believe a company should have one brand strategy.

The defined brand strategy should support your business goals in terms of growth, acquisition plans, exit plans, and more. For example, a company that’s building a diverse portfolio of products that meet the needs of notably different demographics may choose a product-branding strategy (house of brands) over a corporate branding strategy (branded house).

At Lucidworks, we are building a corporate brand that reflects the strength of our past and articulates the vision we have for the future. The new products we’re launching this year push search and customer insights technology into the future, and we are expanding the accessibility of superior on-site search, browse, and discovery to new markets.

Once that brand strategy is identified, these five tactics are crucial to building a trusted and believable brand:

1. Before developing or refreshing a brand, start with documenting a well-defined company mission and vision. Why do you exist? How is the world better because of what you do? You’d be surprised how often this is murky and muddled amongst senior leadership in an organization. It’s important to bring the business owners and leaders together to define this. Creating a brand without first knowing, with conviction, why your business exists, it will be difficult to convince anyone externally of your brand values.
2. Showcase your own people. Humans buy from humans. People want to connect with the real voices and thought leaders driving a brand’s mission. Midyear our social team implemented an intentional plan to feature quotes and voices from our own team on social media. The result? We’ve generated a 94% increase in impressions and a staggering 200% increase in engagement with our social content since highlighting the real people behind our brand.
3. Stop talking about yourself. Who do you exist for? Why are you making their lives better? How passionate are you about that mission? Too often marketers fall into the trap of forgetting about the perspective of people outside our metaphorical walls. And I get it, we’re in the weeds every day. We see inside the sausage factory. Keep your message focused on the outcomes you’re promising to deliver. At Lucidworks we create really technical search engine software for companies to make finding information a seamless and easy experience. It’s really tempting to geek out and talk about all the artificial intelligence that powers our product, because we have massively smart people building it. But our customers care about solving their own business challenges. We’ve started to evaluate all of our marketing promotions through how well we’re empathizing with the pain and joys of our customers.
4. Invest in initiatives that align to your brand values, even if they’re not overtly targeting your buyers. For example, Licidworks recently partnered with RetailROI, whose mission is to connect foster children with resources while in and after leaving the foster system. A healthcare biologics company I supported rebranding a few years ago is heavily involved in promoting tissue and organ donation and breast cancer research. These initiatives create strong engagement within the organizations because employees feel connected to the causes and the passion extends out into the marketplace.
5. Make your customers superstars. Across our entire revenue team, from marketing to sales to our customer success team, we say our mission is to get our customer champions promoted. As a B2B brand, we hold deep conviction in the value and return-on-investments that our offerings bring the businesses we serve. When our champions get a win, we celebrate with them. Nothing makes us happier than celebrating our own customers’ success stories and giving them the tools they need to tell a great story within their own industry.

In your opinion, what is an example of a company that has done a fantastic job building a believable and beloved brand. What specifically impresses you? What can one do to replicate that?

One that I’ve had my eye on for a while is startup Gong (gong.io). Gong is a saas company with a platform that offers sales teams automated insights into sales call performance. They’ve created a delightful human voice for their brand, they know their audience (sales leaders) really well. They know what drives them, they know what frustrates them, and that comes out in their brand voice. They’re a bit humorous, a bit irreverent, but always focused on the business value they provide their customers.

In advertising, one generally measures success by the number of sales. How does one measure the success of a brand building campaign? Is it similar, is it different?

Brand building requires longer tail metrics, to be sure. Branding absolutely needs to support the growth of the company. However, the metrics to measure success tend to be softer and leading indicators of growth.

Social media followership is one proxy. How is your audience growing? Also web traffic, particularly branded keyword searches (searches using your company and product names) and direct website visits. Are these two numbers increasing? These KPIs are all indicators of people seeking out and following your brand, and they’re metrics that any marketer can easily access and track.

What role does social media play in your branding efforts?

For a B2B company, especially, it’s really tempting for brands to fall into the trap of trying to define social success through direct response metrics. Did we create leads from this post? How many downloads of that new whitepaper?

If you stand on that trap door, you’re going to miss the real opportunity. It’s stepping over dollars to pick up a penny. Social media is an opportunity to communicate genuinely and create a conversation with people. Success needs to be defined as growing reach and impressions (awareness, recognition), engagement (resonance) and followership (affinity). If you see these numbers growing exponentially, you know your brand voice is landing well, and you can use these KPIs as a proxy to measure growth in brand awareness (which is hard to measure directly without paying for expensive surveys).

What advice would you give to other marketers or business leaders to thrive and avoid burnout?

Marketing is a job that is very difficult to “turn off” at the end of the day. I can’t tell you how many times I’ve had what I describe as a “shower thought” — an idea I was mulling over during the weekend or overnight that pops into my head while getting ready in the morning. Or waking up from sleep and having to write down an idea in my notes app to come back to it.

For myself, I’ve learned to embrace the fact that my work brain doesn’t turn off after 5pm at night, so I try to create enjoyable “work-life integration” into my day. For example, my local coffee shop is a 30-minute walk from my house through wooded conservation trails. A couple times a week I’ll walk the trails to get coffee and use that as thinking time. If I need to write, I’ll start processing my outline while I walk, and sometimes record myself talking through the outline. This time away from my desk, walking and sitting at a favorite coffee shop, gives me that little serotonin boost and does wonders for my mental health to avoid burnout.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

The US public education system needs a massive overhaul, and we’re not setting up all socio-economic backgrounds for success in the future of the labor market. I’d love to see a movement toward integrating deeper engineering and coding curriculum, as a core standard, starting with primary school and throughout the entire K-12 experience.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

One I’ve ascribed to for a long time: Don’t let perfect be the enemy of good.

This is not a pass for sloppy or lazy work. However, if you’re not constantly testing and floating new ideas, you’re going to miss out on growth opportunities. Inaction can be a failure. If you’re measuring with rigor, you can quickly determine what’s working and build on it from there. Trying to perfect a tactic that you haven’t yet proven out will result in slower speed-to-market and missed opportunities for growth. I like to challenge my team to quickly evaluate ideas, quickly refine them, and get them out in market to test and learn.

We are blessed that very prominent leaders in business and entertainment read this column. Is there a person in the world with whom you would like to have a lunch or breakfast with? He or she might just see this, especially if we tag them. 🙂

Some people who know me well wonder at my obsession, but won’t be surprised to read my answer: Ira Glass, the creator and producer of the NPR radio show This American Life is top on my list. The format, the human interest storytelling, and the journalism he brought to the medium has had a huge impact on me since I was 15 years old. I’ve listened to most of the 25 years worth of episodes at least twice, some three or more times.

How can our readers follow you on social media?

LinkedIn is the best place to catch me on the regular: https://www.linkedin.com/in/renee-cohen/

And I do occasionally lurk on Twitter: @cohen_renee

Thank you so much for joining us. This was very inspirational.

Renée Cohen Of Lucidworks: Five Things You Need To Build A Trusted And Beloved Brand was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

Stay Authentic. I wish someone had told me that I could trust myself to make decisions about my life. I came from an upbringing that was surrounded with fear and limiting beliefs. I was taught to always take the straight and narrow at all costs even if that didn’t feel right to me or caused a lot of pain. But what I have learned, is that when you follow your own path, you are sometimes your only guide. You have to shine your own light because how can you expect people who’ve never been where you are going, to lead or guide you. But by staying authentic, you will always be following the right path.

As a part of my series about “Big Ideas That Might Change The World In The Next Few Years” I had the pleasure of interviewing Bethany Nicole.

Bethany is an LA based author, freelance writer and relationship expert. Her breakout book, Apologies I Never Got, is all about dating and relationship horror stories, phrased as apologies you never got, from the people who never gave them to you. To see more of her work, or book a session, please visit her website www.bethanynicole.com

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit. Can you please tell us a story about what brought you to this specific career path?

I really feel like this career path chose me, as opposed to the other way around. I have always heard to just follow what lights you up and let the rest fall into place. Well, writing lights me up. Relationships light me up. And self-work and discovery lights me up.

When the concept of Apologies I Never Got, really hit home for me, I realized it was a concept that could change the world. Our relationships determine how we show up. Whether it is our relationship with ourselves, our parents, friends, family, romantic partners, etc. It all plays a part in how we function individually and how we can contribute to society. I believe that is part of why our culture is in so much chaos right now, we have no idea how to relate to others on deeper levels, let alone how to relate to ourselves.

Can you please share with us the most interesting story that happened to you since you began your career?

Well, I will keep it light. I get asked quite often what my favorite “apology I never got” story is. (Some of them are mine, some belong to friends, family, coworkers, and some of them are submitted) One of my personal favorites so far, happened to a friend of mine, right here in LA. She went on a first date with a guy, they met at a restaurant for dinner. The restaurant had front facing floor to ceiling windows(this becomes important later.) She saw the guy pull up in an Uber. The two met and began engaging in fairly normal first date conversation. After a few minutes the guy excused himself, saying he had to use the restroom. At which point she saw him through the front windows hop onto a bike that she knew was not his, and pedal away as fast as he could. The guy snuck out the back exit, stole a bike that wasn’t his and left her there at the restaurant.

Pretty hilarious if you ask me.

Which principles or philosophies have guided your life? Your career?

Well, it took me a while to get there, but “Regrets Are A Waste of Time.”

We all do the best we can in given situations, even when that “best” doesn’t look very good. But when we learn better, we can do better. If we never learn better, or refuse to learn better, we probably won’t see a lot of changes in our lives.

That allows me space to be able to work towards forgiveness of others. They were doing the best they could at that time. If I don’t see any growth, acknowledgement or change on their part, I recognize their behavior is likely to continue as is and I can try to exit the friendship, relationship or situation with compassion and (hopefully) some grace.

That concept also allows me to give myself grace for past errors, especially because I always like to analyze what happened so I can try to do better moving forward. I trust myself now to course correct my own actions and to learn from my own mistakes. So why beat myself up over them? Time to move on and enjoy the moment.

Ok thank you for that. Let’s now move to the main focus of our interview. Can you tell us about your “Big Idea That Might Change The World”?

The concept is based off of my book, Apologies I Never Got. The idea is that we don’t need an apology, to be able to move on with our lives and our healing. Healing is ultimately our responsibility and while that initially is a hard pill to swallow, it is actually quite freeing. That means we aren’t stuck waiting for someone to acknowledge the pain they caused, or even apologize for it. Because the truth is, we rarely get the apologies we deserve, and we have to learn to accept that. And it’s ok because we don’t really need them. We have a choice. We can sit around waiting for an apology that may never come, and let it hold us back for the rest of our lives, walking around inflicting our wounds on ourselves and others…or… We can get to work on healing ourselves. We can realize that we are free to move on with our own lives, no lame apology from an even lamer person, necessary.

How do you think this will change the world?

I have seen in both my personal and professional life, how people allow their past, to directly affect their future. They feel that their trauma or past gives them a free pass at messing up their lives and the lives of those around them. But it doesn’t. Because where would it end? Who would get to say that this person’s trauma was worse than that person’s, therefore they get to go around destroying other people and acting terribly? Obviously, that’s not realistic. There is no free pass. There is no one thing (or many things) that allow people to hurt others. And ultimately it just hurts themselves. Whoever or whatever hurt them in their past, has taken enough. They don’t get to have their future too. And ultimately that’s all that happens when we don’t let go, we live out our pain and trauma over and over.

To give you an example from my life, my anger and resentment at how my father treated me and the life he is currently choosing to live, did absolutely nothing to him. But it nearly destroyed me. And that’s a lot of people’s stories. That’s why, we have to learn to let it all go. Not because that person deserves our forgiveness, but because we deserve to have a good life.

Keeping “Black Mirror” and the “Law of Unintended Consequences” in mind, can you see any potential drawbacks about this idea that people should think more deeply about?

Yes. I think people need to be sincere in their approach. It can’t just be a band aid of “ok I forgive them.” Forgiveness is a process; it can take years. It is a daily practice and some days it is far easier than others. It is important to be consistent and sincere in your intention, or else the anger and resentment will remain and fester. It is not about shoving down emotion, it is about working through it and coming out the other side.

I also want to remind people that you can forgive someone or let something go, without involving yourself back in that person’s life. In the example I gave above between my father and me, I work towards forgiveness of him daily, but I never interact with him. His choices are not safe for me. So, I have to distance myself.

There are lots of ex romantic partners I have had to forgive too, but that does not mean I call them up and let them know I forgive them, or that I get back with them. You can absolutely emotionally and energetically forgive someone, without having any interaction with them. And if they have truly damaged you, then sometimes that is what is best.

Was there a “tipping point” that led you to this idea? Can you tell us that story?

I just had finally had enough. My life was falling apart. I hated my job, I struggled in romantic relationships, I had no family to speak of, I was pushing all my friends away. And I was tired of holding grudges and letting the incidents of the past, shape the actions of my future. I was tired of watching mine and other’s life fall apart over and over simply because I couldn’t let go of the pain of the past. And I got tired of waiting for apologies from people over things that they would never apologize for. I finally realized that I never needed those apologies to begin with, and it was one of the most freeing moments of my life.

What do you need to lead this idea to widespread adoption?

For people to believe in its power and be open to its healing. It is such a simple concept but so incredibly life changing if you fully embrace it.

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

1. Stay Authentic- I wish someone had told me that I could trust myself to make decisions about my life. I came from an upbringing that was surrounded with fear and limiting beliefs. I was taught to always take the straight and narrow at all costs even if that didn’t feel right to me or caused a lot of pain. But what I have learned, is that when you follow your own path, you are sometimes your only guide. You have to shine your own light because how can you expect people who’ve never been where you are going, to lead or guide you. But by staying authentic, you will always be following the right path.
2. Regrets Are A Waste Of Time- As I mentioned before, there is no changing the past. I spent a lot of time regretting one very extreme and intense romantic relationship I had for example. He was abusive in all the ways a person can be emotionally, financially, energetically and even physically at one point. As a now relationship expert I felt an immense amount of shame around that relationship. I felt like I couldn’t move forward with my life or career because of that experience. I felt like people would think I wasn’t qualified because of my past mistakes. But I finally realized, I am who I am because of it. I am an experienced and highly compassionate expert for that exact reason, I’ve been there. And I learned how to navigate myself out of that danger zone. But the regret over that experience, crippled me in the future. And ultimately that is ALL regrets do. Hold us back.
3. Your Path Has Value, Even If No One Else Values It.

Obviously not everyone valued or even understood my path. Every step of my life from my various moves, to quitting my stable 9–5 job to pursue my passion in writing, has been critiqued, condemned and questioned. “Why can’t you do what everyone else does?” “Why can’t you do things the normal way?” “Why don’t you just stay in your hometown and be a dental hygienist.” (That is the height of accomplishment where I am from… to this day people still tell me I should stop writing and do that, so bizarre.) But that is how limited a lot of the people where I grew up are. They are not expanded enough to recognize or even value any different type of life. So it is important to value you your own life and path. Because some people are just never going to get it. No matter what your level of success, they will just not get it. So, you have to define your own success and be happy with your own achievements. Your life is valuable, your path is valuable, even if no one else gets it.

4. You Will Probably Never Get That Apology…Just Let it Go.

You know that apology you’ve been wanting on? That one that has been holding you back from living the life you truly deserve. The one that has taken up all your thoughts, time and relationships for years? Yeah, you know the one. I’ve got news for you…it’s never coming. And you know what…that is ok. Actually, more than ok. Because you don’t need it. I shared with you how I let those unsaid apologies run my life for many years. Don’t let the same thing happen to you. Learn to let it go and learn to accept you deserve a good life, no matter what has happened in the past.

5. You Teach People How to Treat You.

Obviously, everything that happens to us, cannot be prevented. But some things can. For years I walked around wondering why I was treated badly. Until I realized the person who was treating me the worst, was myself. The way I talked to myself, the way I let other people walk all over me, the way I ultimately ignored my own thoughts and feelings and shoved down my opinions, always deferring to others. And guess what… people followed suit. People treated me the way I treated myself and the way I allowed them to treat me. Once I stopped allowing that, things got better. And while boundaries are still a work in progress (they are for everyone pretty much) I am happy to report I have come a long way with them.

Can you share with our readers what you think are the most important “success habits” or “success mindsets”?

Honestly just stay aligned and stay authentic. If a situation, opportunity, job, person etc. doesn’t feel right to you, trust that. If it feels off or even just feels like it’s not meant for you, that’s ok. You don’t’ have to take everything that comes along. You can say no, you can choose yourself over someone else, and you can choose to stay true to your path, over the observations or expectations of other people.

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

I would say, let’s get this book and this concept out on the market. We are standing on the brink of a new dawn of not only on dating and relationships, but how we interact with each other. Our perceptions are shifting, and in the darkness, we are walking through, I want this book to the be the light. The market is primed for a guide on how to dig deeper in our relationships both with ourselves and with others. This book does that. It offers more than just concepts; it offers step by step guides and practical ways to implement these practices in our daily lives. Let’s not let anyone walk around with the burden of resentments and unsaid apologies any longer. It’s time to put those down and move into the future of relationships.

How can our readers follow you on social media?

@bethanynicoleauthor

@apologiesinevergot

Thank you so much for joining us. This was very inspirational.

Apologies I Never Got: Bethany Nicole’s Big Idea That Might Change The World was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

Do not waste time on people who don’t produce results. In the beginning we hired many firms or marketing companies and agencies, etc., that promised the world, but under delivered or didn’t deliver results at all. From now on, we always ask to show us instead of just telling us.

As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing Inesa Ponomariovaite.

Inesa Ponomariovaite is a holistic health expert who after years of improving the lives of her clients through her alternative and holistic health consulting services, became frustrated with the inability to source pure CBD products that met the highest quality standard. She’s also a visionary on a mission to change the world by teaching people to harness the power of nature, like she did, to restore their health and well-being. She is the founder and CEO of Nesas Hemp, a dominant player in the CBDa hemp industry. Nesas is the world’s first-ever full full-spectrum and first certified by FDA registered laboratories with safety seal CBDa hemp extract It is created through a unique process to preserve all the healing compounds of the hemp plant, which bring optimal health and healing and restore the body to its natural state. Inesa’s ethos, “doing right” for humanity, continues to propel her to develop products and services that are good for the environment and good for the body, mind, and soul. Deep down in her heart, Inesa truly believes she can create a positive revolutionary change in the world.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your “childhood backstory”?

Growing up in Lithuania wasn’t easy, particularly during the 1980s-1990s. As a result, my mother had to work away from home, many times far away, so I had to take full responsibility to do the day-to-day chores and take care of my younger brother and sister as a child myself. If I wanted to have anything, I had to work hard and earn it myself, including tastier food, clothing, or anything else children would want to have. My childhood helped me to appreciate every single thing in my life.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“I’m going to make everything around me beautiful — that will be my life.”

Every time I end up in situations where people have taken advantage of me, or unfortunate situations where things went wrong, I learned a lot from them, and I used them to empower myself to turn every dark moment into love and turn negativity into positivity.

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

My faith has always been a huge part of my life. I reference the Bible constantly and have to say this book has had the most profound impact on both my life and how I do business.

Judge not. Keep your word. Live a worry-free life. These are all lessons I took from the Bible, and have helped to guide me. Anything is possible as long as you have faith.

Ok super. Let’s now shift to the main part of our discussion. There is no shortage of good ideas out there. Many people have good ideas all the time. But people seem to struggle in taking a good idea and translating it into an actual business. Can you share a few ideas from your experience about how to overcome this challenge?

I truly believe that the desire to make it happen is always going to push you forward. I think many people who do not have a deep desire to succeed are the ones who struggle the most in translating those ideas into an actual business.

A business idea and a burning desire to succeed are two different things. If you are truly passionate about your business idea and have a deep desire for it to succeed it will translate into action automatically. I truly believe that when you are passionate about something and willing to work hard, taking any action won’t seem to be a problem.

Often when people think of a new idea, they dismiss it saying someone else must have thought of it before. How would you recommend that someone go about researching whether or not their idea has already been created?

I strongly suggest that people do their research and even if someone has already created your idea, consider whether your idea is better. Maybe the first person just introduced the idea to the world, but you will introduce a much better version of that same idea. Whatever the case, you can research what worked and what didn’t. In some ways even if someone has already created your idea it might be to your advantage because you can make it even better.

For the benefit of our readers, can you outline the steps one has to go through from when they think of the idea, until it finally lands in a customer’s hands? In particular, we’d love to hear about how to file a patent, how to source a good manufacturer, and how to find a retailer to distribute it.

I think the first thing you need to do is to really understand the industry you are trying to get into. The next step is to think about how your idea would be different from what already exists in the market because you need to differentiate yourself to be successful. Once you’ve done this, find a manufacturer that understands what you are trying to achieve and can help you to be unique in that area. The manufacturer should have the same values and should understand and be capable of fulfilling your needs. In terms of retailers, I think it’s best to focus on e-commerce and selling your product online, because the world is shifting to digital shopping, and we already see a lot of businesses struggling selling products through physical stores.

What are your “5 Things I Wish Someone Told Me When I First Started Leading My Company” and why? (Please share a story or example for each.)

1. Do not waste time on people who don’t produce results. In the beginning we hired many firms or marketing companies and agencies, etc., that promised the world, but under delivered or didn’t deliver results at all. From now on, we always ask to show us instead of just telling us.
2. Always ask for references. We found out the hard way that some of the companies we wanted to collaborate with, were not even real companies, but had a successful business scam plan to take advantage of other businesses.
3. Do not get into your personal life or stories, do not overshare. In the beginning I shared too many personal things about myself and family just trying to be friendly and open, and that was a perfect way for others to use it and take advantage of me.
4. I wish someone told me this wouldn’t happen overnight. I think I was so excited and impatient in the beginning to make this happen that I worked myself into the ground. Now I know it takes time, patience, consistency, and persistence to create a successful business.
5. Find yourself a mentor who is already successful and has done something good for themselves, instead of listening to people who haven’t really achieved much success in their lives or their businesses. In the beginning of my career, I took advice from people who were pretending to be experts instead of seeking out real experts. Their advice led me to failures.

Let’s imagine that a reader reading this interview has an idea for a product that they would like to invent. What are the first few steps that you would recommend that they take?

If they can’t invent it themselves, find the most knowledgeable people on that specific topic and try to collaborate with them. Talk to them, get some advice and insights, so you can become as knowledgeable as possible about the product you want to invent. I would also recommend people find a credible expert attorney that wouldn’t scam you, and patent your idea if it’s unique. Write down your vision and goals and create a roadmap for execution and start taking the action.

There are many invention development consultants. Would you recommend that a person with a new idea hire such a consultant, or should they try to strike out on their own?

I believe that it’s better to strike out on your own. There is so much information online, so it’s better to patent the idea, discuss it with an attorney, and save some money, rather than spending it on consultation fees.

What are your thoughts about bootstrapping vs looking for venture capital? What is the best way to decide if you should do either one?

If you have an option to do it on your own, that would be a great start, and even a priority. If you take venture capital, you could end up facing a lot of pressure to meet certain deadlines, or your idea can even be stolen or be manipulated to make investors happy. That’s just my two cents on that.

Ok. We are nearly done. Here are our final questions. How have you used your success to make the world a better place?

Thank you so much for this question. This question puts a smile on my face because that’s the only reason why I am in this business in the first place. Helping the world and making this earth a better place is my number one desire. I want to see people healthy, happy, and loving one another. On a daily basis, I am helping a lot of people improve their health through natural, alternative solutions. Besides donating our product to families who cannot afford it and really need it, we serve hundreds of kids’ food, and help at homeless shelters in the Chicago area. I am also currently putting together a project on how to help children in the South Side of Chicago. I am also developing a new strategy to help victims of human trafficking. My goal is to end human trafficking and sex slavery.

You are an inspiration to a great many people. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

It’s too early to share, but I believe we already started the movement.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

Tim Tebow. I believe him and his wife are fighting for a great cause, and I passionately believe in their intentions.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Making Something From Nothing: Inesa Ponomariovaite Of Nesas Hemp On How To Go From Idea To Launch was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Meet The Disruptors: Joshua Otten Of Ronin Content Services & ALTRD TV On The Five Things You Need To Shake Up Your Industry

An Interview With Fotis Georgiadis

Don’t work 24/7. — We celebrate the “hustle” and “rise and grind” but the reality is we are all here for a limited time and to spend it all working would be a shame. I try to turn my phone on and off at specific points of time every day and allow myself to be present.

As a part of our series about business leaders who are shaking things up in their industry, I had the pleasure of interviewing Joshua Otten.

Joshua Otten spent the last 20 years as a trailblazing developer and producer of premium entertainment, builder of digital media platforms, and creator of content marketing solutions. He has founded a digital marketing agency and a cannabis content platform (PROHBTD) and has produced over 50 documentaries, TV shows and films. His most recent company, Ronin Content Services, is focused on integrating the connected-tv experience into the blockchain via their CTV network ALTRD.TV.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

I’ve spent the first ⅓ of my career working with some of the prolific and creative storytellers in the world in what would be considered traditional “old school” Hollywood. It really opened my eyes and showed me how powerful content is — it can shape our youth and elect politicians and it can also bring communities together. The age of social media has made this power accessible to everyone and it was fascinating watching big brands and major media companies try and pivot to this new reality. At the same time the democratization of content creation and the sheer amount of content out there meant that premium quality content was even more relevant. I took my background of broadcast TV development and production and experience working with some of the biggest brands in the world and merged it into a company that is focused on helping brands tell their stories to dedicated audiences while still maintaining authenticity and creativity.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

We are taking our existing CTV Network — Social Club TV (www.thesocialclub.tv), which has been focused on cannabis content, and evolving it into ALTRD.TV which will be the largest blockchain-powered “Watch To Earn” CTV network in the world. The key to its success is our content focus and our audience — we are creating content in the cannabis, psychedelic and crypto space with a focus on lifestyle, education and entertainment. I like to say we are ADULT SWIM meets VICE NEWS. These audiences demand authentic content and are turned-off by the mainstream media and the control large media conglomerates & social media companies have on content and distribution.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

When we first launched PROHBTD in 2015 the two other co-founders and I flew to Denver, CO to High Times Cannabis Cup to sort of celerbate but also promote the company and meet with brands and media companies who were in the space. Walking around I just started eating every gummy and smoking every joint handed to me — and honestly I’m pretty much a lightweight when it comes to cannabis. Needless to say about 2 hours later I was stuck in my hotel room listening to some “Calming Music” app on the phone and trying to talk myself out of a panic attack. The lesson there is don’t eat whatever gummies strangers hand you.

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

I’ve had way too many mentors to mention but I think the ones that have had the most impact are my family members. My Uncle, Mother and Grandfather all had their own small businesses as accountants and my Father worked his way up from a starting job in administration to run a large hospital group. Their focus, drive and hard work showed me what was possible and what it took to be successful.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

I’ve found that the most transformative disruption happens when someone starts a new business focused on disrupting an existing business ecosystem. The entrenched players are usually too stuck in their way of doing things, the employees are not incentivized to find new ways to do things and they are set to maximize profits vs. take risks on new ideas or business models. There are obviously dozens of examples of this: Netflix taking on Blockbuster, Apple / Spotify changing the music industry, and social media companies like Facebook and Twitter completely changing news and media publishers. The common denominator is that technology companies end-up being the ones to disrupt the established players. And I think we can all agree that it hasn’t been “Good” — a specific example is Facebook and what they did to the media and publishing business promising them they would be able to grow their business if they invested in their ecosystem only to basically crush it years later. Not to mention the total dumbing down of our political discourse. One thing I’ve found is that no matter who the gatekeeper is (goodbye Sony hello Apple Music) the reality is the creator class is usually the last to come-up or benefit.

That is one of the unique things I really love about the entire blockchain platform — it is based on decentralization and distribution of power and resources to the masses — I’m sure Facebook will find some success in their Meta platform but in the long-term it may not be the biggest or most successful. And when you look at how the creator class can utilize NFTs, cryptocurrency and blockchain technology it becomes clear that even some of the big companies that emerged as winners from the last 20 years of technology disruption may not be the winners tomorrow if they can’t or don’t adapt.

Can you share five of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

Don’t work 24/7. — We celebrate the “hustle” and “rise and grind” but the reality is we are all here for a limited time and to spend it all working would be a shame. I try to turn my phone on and off at specific points of time every day and allow myself to be present.

Learn from your (and importantly other people’s) mistakes — this is super cliche but still one of the most important business lessons. Mistakes are guidelines and provide knowledge on how to improve and do things differently and more efficiently.

Wisdom = Knowledge x Experience — It can take some time before what you are working on can become successful and even grow to where you want it to go. You can have all the knowledge in the world but without real world experience (and mistakes / failures) you won’t have the wisdom on how to apply it effectively.

Don’t be afraid to pivot — You don’t want to try and be all things to all people but being able to pivot is important if you recognize a unique opportunity or what you are doing isn’t working but can work for something else.

Separate yourself from your work — It is easy to allow yourself to get caught up in your job and business especially as an entrepreneur. You see people celebrate their success and create identities that are tied to their business or job. I’ve seen and heard way too many people talking about their legacy and not enough time being present and creating personal joy in their life.

We are sure you aren’t done. How are you going to shake things up next?

I am beyond grateful for the team and co-founders I have. We have a very unique opportunity to create a massively successful platform with ALTRD.TV — we are in over 60M+ homes with 2500 hours of content and the largest broadcast quality cannabis, psychedelic and crypto content library in the world. We have a dedicated audience and with our upcoming integration into the blockchain and the capabilities that will bring including unique NFT projects tied to content and watch-to-earn technology.

Do you have a book, podcast, or talk that’s had a deep impact on your thinking? Can you share a story with us? Can you explain why it was so resonant with you?

Yes — I highly recommend people read “Wherever You Go, There You Are” and “Awakening from the Daydream”. The former is a powerful book that provides amazing tools so that anyone can cultivate presence, peace, ease and stillness. This is incredibly important for everyone but especially important for entrepreneurs where there are ever shifting goals and milestones and the job truly is never done. Awakening from the Daydream is a Reimagining of the Buddha’s Wheel of Life. It provides perspective on life in general and is incredibly grounding. I strongly believe that curating peace and ease in one’s life is incredibly important and without mediation it is nearly impossible.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

I believe the keys to a peaceful, successful and joyous life are built on cultivating compassion, generosity and enjoying being present at all times in the experience you are in (even if it isn’t the experience you want to be in). The deification of wealth and “success” can create stress in people’s lives by creating unattainable goals (or even goals that should be attained do not come with the happiness and peace one has envisioned).

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I think if everyone would meditate for 20 minutes a day and focus compassion for those they think least deserve it we would see a world has absolutely changed for the better.

How can our readers follow you online?

ALTRD.TV is the best way to follow my work.

This was very inspiring. Thank you so much for joining us!

Meet The Disruptors: Joshua Otten Of Ronin Content Services & ALTRD TV On The Five Things You Need… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

Fight to see the good in democracy and pursue it — at all costs. I’ve had seasons that have taught me how to survive the highs and lows of business. As exhausting as resilience can be, remaining mission-focused has allowed me to leverage obstacles and the complexities of relationships.

As a part of my series about “Big Ideas That Might Change The World In The Next Few Years” I had the pleasure of interviewing Jhmira Alexander.

Jhmira Alexander is the President and Executive Director of Public Narrative, Chicago’s Premier Communications and Media Literacy Resource. She is a trained journalist committed to improving community health and well-being through media and civic engagement. Under her leadership, Public Narrative uses storytelling to implement narrative change strategies addressing harmful narratives related to public safety, health, and education. Jhmira is a resourceful, solutions-oriented visionary and social impact leader highly skilled in diverse stakeholder engagement. She is an innovative and goal-oriented strategist with over 14 years of proven leadership experience training and consulting individuals, nonprofit organizations, media professionals, and outlets according to their own strategic goals for growth and communications. She’s worked with the Chicago Police Department, the Illinois Stewardship Alliance, the Obama Foundation’s My Brother’s Keeper Alliance and Northwestern University’s Feinberg School of Medicine, and the Medill School of Journalism, Media, and Integrated Marketing Communications.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit. Can you please tell us a story about what brought you to this specific career path?

There’s a scene in The Best Man starring Taye Diggs and Nia Long where Nia’s character, Jordan, is directing a show on BET. I was fascinated watching this character stylishly carry out her vision. In high school, I knew I wanted a career that welcomed self-expression. Exploring a career in communications at Bradley University led me to focus on broadcast journalism specifically. Although, my media career was over just as soon as it began. I was interning at a news station while in undergrad and decided three months before graduation not to pursue a career in media. While studying broadcast communications at Bradley University, I found I didn’t love the kinds of stories we were sharing. I was a floor director at the time and the station had taught me how to direct newscasts. They’d even offered me a job directing the news on the weekends. Still, I wanted out of the industry if I had to tell such disheartening stories. My career advisor, Dr. Bob Jacobs, suggested I complete the degree and go do whatever I wanted to do. Fifteen years later, I am the President and Executive Director of the Chicago-based nonprofit, Public Narrative (PN), formerly Community Media Workshop. PN exists to balance narratives relating to public safety, health, and education. Through training and connecting community members to the media and each other, we actively diversify the voices participating in the news.

Can you please share with us the most interesting story that happened to you since you began your career?

Since beginning my career, I’ve worked with some of the best leaders and teachers. Some of them have served as personal advisors sharing their own lived experiences through which I learned what to and what not to do. Their willingness to share their experiences gave me a significant lead in both my personal and professional development shaping how I support stakeholders as a leader. Every major moment in my career has started with an idea. While exploring the idea of leading Public Narrative, I attended the Studs Terkel Community Media Awards. After the event, a woman stood waiting for a cab, she’d left her phone in the office a few blocks away. While she was waiting, she was chatting with a woman I had spoken with to at the start of the event. I offered to give her a ride a few blocks away to her office. Our mutual acquaintance then said, “Wait until you find out who is in your car.” On our way, she began to share her story, including her five years working for Oprah. This woman was a trailblazer in every sense of the word. The most poignant moment that has stayed with me all these years is to believe, “Everything is possible!” I’ve never forgotten her words and have leaned on them many times in my leadership journey.

Which principles or philosophies have guided your life? Your career?

Identifying and remaining connected to my life’s purpose was a game-changer for me. I work with all kinds of people with different backgrounds and lived experiences. Therefore, I try to approach my work with compassion and understanding for their perspectives while remaining true to my own. My faith guides me and helps me endure difficult circumstances that surface in both my personal as well as my professional life. It’s through the lens of my faith that I’m able to allow those circumstances to shape me into a higher, better, more polished version of myself — — the version capable of grasping, implementing, and leading big ideas!

Can you tell us about your “Big Idea That Might Change The World?”

I am extremely passionate about eradicating racism; dismantling systemic racism and encouraging people to find and cultivate their life’s purpose. I believe there is room to achieve this through entrepreneurship, community engagement, social justice, etc. There’s much debate about how to achieve this. For example, people with 9 to 5’s are often criticized by entrepreneurs and (sometimes) vice versa. Having been in both positions, I can say that both are hard. Both challenge you beyond your limits. In my experience, I was an entrepreneur whose work attracted a 9 to 5, positioning me for even greater access to resources, influence, and income. In any event, leverage is the name of the game. I want to curate an experience for stakeholders of all kinds to step outside of their comfort zones without fear of cancel culture. As tall of an order as that is, it’s not only necessary but possible for us to address root causes of issues harming Black and Brown communities.

How do you think this will change the world?

I think this is one of the most prolific moments in our history. We have a wide range of access to capital via technology and media. Social justice movements like Me Too and Black Lives Matter have challenged us to consider the place of morality in being accountable for the platforms we hold when replacing racial and gender harm with racial and gender equity. There are countless individuals with meaningful stories and experiences to contribute with the ability to truly change the public discourse that suggests we must share the same perspective of what we think, feel, and know. That’s impossible. My experiences as a Black woman in this country are different from those of a Black man. I can empathize with and support my brother, but I can’t represent his voice, his story, aspirations, or desires as he can. I can, however, create space that allows him to share my platform and perhaps even surpass it considering we are a complement to one another and not competition.

Keeping “Black Mirror” and the “Law of Unintended Consequences” in mind, can you see any potential drawbacks to this idea that people should think more deeply about?

Potential drawbacks would include a continual debate about how to explore and bring resolutions to these issues without attaining meaningful goals. Presently, we see this fallout as with the debate around the controversial topics that insist on the shift of certain power structures that have depended on race to survive. Nonetheless, I think we must do it anyway!

Was there a “tipping point” that led you to this idea? Can you tell us that story?

The narrative change model is Public Narrative’s approach to changing harmful health, safety, and education narratives that threaten the wellness of BIPOC individuals. Created in 2020 around the time of George Floyd’s murder, the civil unrest that followed inspired the three pillars considering how protestors leveraged media and public space to speak truth to power. Phases in the narrative change model include the ability to uplift voices from the broader community through a series of ‘Community Conversations.’ Those conversations help inform organizational plans for community engagement with diverse stakeholders. In 2019, we began a research partnership with the Alliance for Research in Chicagoland Communities. It is known as the Chicago Community, Media, and Research Partnership. In two years, we identified the disconnect between health researchers and journalists. We leveraged our findings and lessons learned to create a framework for increasing engagement among researchers, journalists, and the broader community. In our partnership with the Obama Foundation’s My Brother’s Keeper Alliance, a series of surveys and focus groups were conducted to help us understand the origin of harmful narratives pertaining to boys and young men of color. The results of our surveys and focus groups indicate the role the media plays in influencing perceptions of boys and young men of color on whites and other nationalities. This is why we’ve chosen to focus our efforts in areas of safety, health, and education where harmful narratives exist causing detriment to marginalized and BIPOC communities. In addition to capturing demographics, we are exploring ways to evaluate our impact. We aim to understand how we improve the public narrative through media engagement. After implementing our narrative change model, our next steps include scaling impact in communities through non-profits, service agencies, and other institutions in our areas of focus, public safety, health, and education. The City of Chicago has several projects and initiatives that would be well served by our narrative change model. Because the narrative change model is enabled by community voice, story gathering is paramount in implementing efforts that help deliver social impact.

What do you need to lead this idea to widespread adoption?

We need access to capital to properly compensate leaders skilled in transformational leadership, policy and advocacy, diversity, equity and inclusion, health communications, and journalism. Presently, we’re exploring sponsorship options that align with corporate social responsibility to meet our needs and the needs of the communities and organizations we serve.

What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

1. I wish someone would have told me that so many trained journalists leave the industry for other careers. And though they leave journalism, they’re still well-served in other professions for the skills they attained in journalism.

2. When your ideas are rejected, pursue the good ones anyway. I’ve encountered my share of people who didn’t believe in my vision. It hurt at the time but failing to move forward would have hurt way worse. Believe it or not, the vision I hadn’t seen with my natural eyes was more real than the rejection.

3. You can have an impact in journalism in roles beyond publisher, editor, or reporter. Throughout my career, I grew an appreciation for helping people change both their own personal and professional narratives. Still, the work I am doing allows me to change the course of history through individuals committed to purposefully influencing the world around them.

4. How to navigate the bureaucracy without losing my interest in the industry.

5. Fight to see the good in democracy and pursue it — at all costs. I’ve had seasons that have taught me how to survive the highs and lows of business. As exhausting as resilience can be, remaining mission-focused has allowed me to leverage obstacles and the complexities of relationships.

Can you share with our readers what you think are the most important “success habits” or “success mindsets”?

Consider your power and your influence at the table. Don’t be afraid to set your table accordingly. Every season is not the same. If you’re developing and growing professionally, you’ll face all sorts of challenges. Challenges can and will be messy, discouraging, and frustrating. It’s not weird. It’s a natural function of progression as you’re sorting things out. Setting your table accordingly means putting the right people in the right positions while welcoming the thought that you could be wrong about all of it. In my experience, it’s been my willingness to be wrong that has challenged me to lead beyond fear and into a place of success and abundance. I don’t believe success is attained in silos but in a community with stakeholders who have the capacity to influence the larger vision.

Some very well-known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say?

In over 30 years, Public Narrative has worked with journalists and non-profit organizations to tell better stories. Our relevance, in this moment, includes supporting systems change and transformation through media and civic engagement. We work with a diverse group of stakeholders to provide media literacy and communications training. The next phase of our work includes brokering relationships among corporations, startups, non-profits, educational institutions, and city agencies to help normalize the efficacy and practicality of diversity, equity, and inclusion efforts. In three years, we’ve built our capacity to implement this initiative along with increasing our budget by 47%. Presently, we’re seeking capital to establish five media literacy collectives throughout the City of Chicago. The collectives include the South Side, West Side, North Side, Far South Side, and Near North Side. Each collective will include non-profit organizations, researchers. and journalists who actively engage in the reshaping of Chicago’s narrative. To start, we’ll need an investment of $200,000 that allows us to invest $50,000 in each collective. Please contact me, Jhmira Alexander, at [email protected] to pledge your support and/or discuss further.

Thank you so much for joining us. This was very inspirational.

Public Narrative: Jhmira Alexander’s Big Idea That Might Change The World was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Future Is Now: Nikki Shum-Harden Of Subspace On How Their Technological Innovation Will Shake Up The Tech Scene

An Interview With Fotis Georgiadis

Working at an agency can be fun, and it provides a great starting point for a marketing career. But, make your exit before all your experience is agency-based because it will be hard to transition after more than 5–7 years. I found this to be true when I was in the job market after a decade at one agency with 12 years in the agency-side overall. I’ve also been passed this advice from other agency veterans as well.

As a part of our series about cutting edge technological breakthroughs, I had the pleasure of interviewing Nikki Shum-Harden.

Nikki is a strategic marketing executive with nearly 20 years of experience in technology, media, entertainment, gaming, and digital marketing. Nikki currently serves as the Vice President of Marketing for Subspace, the world’s fastest, most secure, real-time optimized network. As the first marketing hire at the company, she has been instrumental in brand evolution, overall company growth, and the development of each marketing function. Her proven background as a cross-disciplinary leader creating, managing, and integrating teams across multiple business functions has led her in her success working with and driving results for a wide variety of iconic brands including The Walt Disney Company, Nike, Microsoft, Samsung, Netflix, ESPN, Under Armour, Bud Light, Budweiser, GoPro and Ubisoft. Nikki has a BA from UCLA in Sociology with a certificate in New Media Management from USC. In her free time, she’s an avid golfer, wannabe foodie, and Peloton enthusiast, all while being a mother to her two daughters Vivienne and Rosalie.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

Growing up, my inspiration came from my father who is a serial entrepreneur and an electrical engineer. He took his first company, a VOIP startup, public in the mid-90s, sold his next company to Pioneer and won Inc. Magazine’s Entrepreneur of the Year award. Because of his tenacity, I grew up with a startup mentality and a passion for technical innovation. When I joined my first tech startup, he was beyond proud and excited for me and I couldn’t wait to keep exploring a career in this industry.

Can you share the most interesting story that happened to you since you began your career?

I was part of the core team at Super League Gaming that helped build and lead it to go public in 2019 which was a huge career moment for me. This was my first startup, and one of the big goals for many startups is an “exit” like an IPO. We went from a lesser-known startup with experiences for a few game titles, to the first esports company to go public. From all the publicity, along with the scrutiny of the public eye, that comes with an IPO to the addition of new titles, experiences, venues, and partners, it was an unforgettable experience. I learned that going public has its advantages and its disadvantages.

Can you tell us about the cutting edge technological breakthroughs that you are working on? How do you think that will help people?

At Subspace, we are creating a new internet. Literally. This includes all 7 layers of the open systems interconnection (OSI), hardware and software. The new internet is focused on prioritizing dynamic, real-time traffic which is a breakthrough from the outdated version we currently use. This innovative technology has an immediate impact on the way we communicate today in our video calls and multiplayer online games, but it also paves the way for truly interactive, digital experiences like the metaverse.

How do you think this might change the world?

Without an internet built for real-time, we can never have truly real-time experiences like what virtual reality is trying to emulate. When you experience jitter, lag, and packet loss which manifests as dropped calls, gaps in voice/video feeds and slow connectivity, you’re not interacting in real-time. There are many delays which make it such that virtual experiences can’t be seamless, and therefore, can’t feel real. But, with Subspace, connections happen securely, stably, and at the speed of light so the world can communicate faster and realistically in a virtual space. When this happens, anything is possible and autonomous driving, remote surgery and the metaverse are just the beginning, becoming truly achievable.

Keeping “Black Mirror” in mind, can you see any potential drawbacks about this technology that people should think more deeply about?

The main problem we face in this technology is access. Right now, it is cost prohibitive for an end user to get on Subspace. We work in the B2B space with massive companies who can afford to use our infrastructure. Eventually, this will also be a problem with individuals, as some people can afford better internet than others creating a gap in access to experiences — both critical and not. And in the future, when we do move into the metaverse, we have to establish appropriate social behavior and ethics. We already are seeing this as a major problem in video gaming. This issue will only be amplified tenfold when our entire world is essentially evolving inside a video game.

Was there a “tipping point” that led you to this breakthrough? Can you tell us that story?

The global pandemic accelerated the need for Subspace. Suddenly, everyone was meeting virtually, and the internet was taxed. This made us realize the time for Subspace is now.

What do you need to lead this technology to widespread adoption?

The number one piece we need from people, companies and end users is acknowledgement that the current internet is not suitable for the way we communicate and interact today. Subspace is creating a new market and in order to demonstrate our solution, we first need the world to understand the problem.

What have you been doing to publicize this idea? Have you been using any innovative marketing strategies?

Unfortunately, we are not allowed to disclose that we work with our game company customers because of strict NDAs. But, we know that game companies are influenced by what the gamers say. So, we’ve leveraged influencers to create video content and take to social media, complaining about lag and asking for Subspace. This took off in the Middle East, where gamers there have become and are huge fans of the company. We have also partnered with prospective customers to run their traffic on Subspace, as a means of showing, “the proof is in the pudding.” For example, the live stream for Avaya’s ENGAGE conference (https://avaya-engage.avaya.com/avaya-engage-2021) was executed by us and provided the evidence needed to back up our claims. We also spearheaded the initiative to create a Metaverse Advisory Board that’s in partnership with VentureBeat. Participants have included Epic Games CEO, Tim Sweeney and NVIDIA CEO, Jensen Huang.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Instead of just one individual, I’m grateful for a group — my content marketing agency, Foundation Inc. I came from the agency space, so I have a critical eye when it comes to agency partners, and Foundation Inc has exceeded my expectations time and time again. The company has been with Subspace since we had a budget of around $5K a month all the way to our significantly higher spend now. They have completely immersed themselves and truly became part of the Subspace team. I’ll never forget when their VP of Operations, Melissa Hughes, once gave me such critical feedback that I’m forever grateful for. It was a bit shocking at first, given that I’m her client, but I learned and grew greatly from it.

How have you used your success to bring goodness to the world?

As a result of bringing more connectivity to the Middle East, which has large geographic areas of desert sans internet, we were able to enable completely new esports teams to participate in a massive, high-level tournament for the first time ever. This is just one of many examples of what bringing greater access to the world can do.

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

1. Ask for a company’s mission, vision and values before you join. If they don’t have them, it’s a red flag. You should feel passionate and aligned, especially if it’s an early stage startup, because the ride is going to be bumpy.
2. Decide if you’re a pre- or post-product-market fit (PMF) marketer, then find out which stage your company is in. Your experience and required skill set is going to be vastly different depending on whether the company has achieved PMF or not.
3. Link in (LinkedIn) with everyone you meet. Assistants, customers, agencies, friends and family. You never know where people will go, what they will do or how your paths may or need to cross. I’ve leapt from job to job all from connections in my network.
4. Working at an agency can be fun, and it provides a great starting point for a marketing career. But, make your exit before all your experience is agency-based because it will be hard to transition after more than 5–7 years. I found this to be true when I was in the job market after a decade at one agency with 12 years in the agency-side overall. I’ve also been passed this advice from other agency veterans as well.
5. Experience with sales/selling is useful no matter what specialty you choose in the long-term. Learning how to pitch based on the audience has applications to personal life and all job functions. Then, you can pitch yourself in job interviews, pitch an idea internally, pitch an opportunity to a customer — or even pitch an alternative solution to your family, partner or toddler.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I’d hands down say the movement I hope to see adopted is supporting employees who are parents in the workplace. As evidenced by the sharp decrease of mothers in the workforce during COVID-19, companies do not amply support parents to be effective in raising their children while working. A solution to this is to allow families to disclose their family planning with their employers and feel like their employers are an active, helpful part of making their home lives positive. Additionally, governments should give companies resources to keep their businesses thriving if their employees choose to have a family. Children are our future, as Whitney Houston said, and what better way to engender positivity in humankind than to empower parents to raise their children to be good people?

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

The quote is, “dress for the job you want to have, not the one you already have” but I don’t take it literally. While I believe the quote is speaking about appearances and clothing, I think it applies to aiming higher, providing more value and acting the part. I’ve been promoted every two years and given more access and exposure because I acted for the part I wanted to have before it was given to me.

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

I’m a Swiss army knife and a chameleon. I know a little bit about a lot of things, adapt to situations and figure things out quickly. From new media to esports to the metaverse, I have a history of learning the new-new; bringing opportunities to market and then accelerating significant growth. All of these are traits I consider to be critical in a high-growth environment, and yet very hard to capture in bullets on a resume.

How can our readers follow you on social media?

Yes — https://twitter.com/NikkiShum and https://www.linkedin.com/in/nikkishum/

Thank you so much for joining us. This was very inspirational.

The Future Is Now: Nikki Shum-Harden Of Subspace On How Their Technological Innovation Will Shake… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

Lead with a clear vision that is purpose driven.

Develop systems to ensure you’re connecting to all levels of the organization.

Share transparent and regular communication (with customers and employees).

Remain customer driven. What are your customers saying? What do they need? Be responsive.

Start disrupting yourself before others start.

As part of our series about the “Five Things You Need To Be A Highly Effective Leader During Turbulent Times”, we had the pleasure of interviewing Steve White.

How does a poor kid from the housing projects make it to the corporate boardroom? For Steve White, it’s the result of an uncompromising attitude and work ethic. President of Comcast’s West Division for eleven years, Steve launched his career in 1996 as Regional Vice President. A commitment to his why and the influence of mentors enabled him to demonstrate consistent growth for his teams and divisions, which led to increasing leadership responsibilities. Driven by continuous learning, radical responsibility, and an unwavering commitment to excellence, Comcast’s West Division became a pacesetter by delivering industry-leading results. Steve White was responsible for all Comcast Cable operations in the Western U.S., leading nearly thirty thousand employees, serving almost eleven million customers, and driving annual revenue of nearly $18 billion. If the West Division was a stand-alone company, it would be one of the top 150 companies in America. Today, Steve serves the role of special counsel to the CEO of Comcast — one of the top 20 companies in the U.S.

Giving back and paying it forward are two of Steve White’s life values. He has lived in Denver for more than ten years and champions causes related to family and education, such as the Denver Scholarship Fund. He partners with the University of Denver as an Executive in Residence, providing academic enrichment for the Daniels College of Business. Additionally, Steve serves on the board of directors for New Leaders, which focuses on the development of public school principals. Steve also speaks to various professional groups helping others along their journey to professional and personal success.

Thank you so much for your time! I know that you are a very busy person. Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

How does a poor kid from the housing projects make it to the corporate boardroom? For me, it’s the result of an uncompromising attitude and work ethic. President of Comcast’s West Division for eleven years, I launched my career in 1996 as Regional Vice President. A commitment to my why and the influence of mentors enabled me to demonstrate consistent growth for my teams and divisions, which led to increasing leadership responsibilities. Driven by continuous learning, radical responsibility, and an unwavering commitment to excellence, Comcast’s West Division became a pacesetter by delivering industry-leading results. I was responsible for all Comcast Cable operations in the Western U.S., leading nearly thirty thousand employees, serving almost eleven million customers, and driving annual revenue of nearly $18 billion. If the West Division was a stand-alone company, it would be on of the top 150 companies in America. Today, I serve the role of special counsel to the CEO of Comcast — one of the top 20 companies in the U.S.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘take aways’ you learned from that?

I was 21 years old, and I was attending my first national sales meeting in Las Vegas, Nevada. As a new teammate, I was trying to fit in. A large group of leaders hit the casinos for a little gambling. I joined and wanted to fit in and “be cool,” so I started gambling with the group. We started at the blackjack table, and quickly realized that I was in over my head. I lost $100 within 20 minutes. I quickly stepped away from the blackjack table. I learned that you need to be you, and you shouldn’t try to be someone else. Ultimately, people will respect you for being authentic.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

The two most important women in my life: my mother and my wife. My mother was a motel maid, and we would often assist her on the weekends. While my mother’s talent was greater than what her position required, she did what she had to do to support my brothers and me. I learned the importance of sacrifice, commitment, and living your why during those long weekend days helping her clean motel rooms.

Extensive research suggests that “purpose driven businesses” are more successful in many areas. When your company started, what was its vision, what was its purpose?

Our founder Ralph Roberts bought his first cable system in Tupelo, Mississippi( the home of Elvis Presley). He was looking for a business as his current business selling suspenders in the early 60’s was being disrupted by belts. In essence, the business was launched as a result of disruption. Ralph quickly realized that this was a local business, led by local teams and empowered to do what was right.

The original vision of allowing consumers to have access to entertainment and information is still as relevant today as it was in 1963 when the company was birthed. Our purpose is to connect customers to information, entertainment and what’s important to them.

Thank you for all that. Let’s now turn to the main focus of our discussion. Can you share with our readers a story from your own experience about how you lead your team during uncertain or difficult times?

At the beginning of the pandemic, we moved over 15,000 employees from an on-site environment to working from home.

Did you ever consider giving up? Where did you get the motivation to continue through your challenges? What sustains your drive?

Yes. We all have difficult days of doubt, feeling overwhelmed and not sure we’re on the right track. I start counting my blessings, and after listing three to four, I realize whatever I’m facing is not that critical. Reflecting on my gratitude allows me to re-focus on the matter at hand.

What would you say is the most critical role of a leader during challenging times?

Clearly communicating a compelling vision in the simplest way that is purpose driven.

When the future seems so uncertain, what is the best way to boost morale? What can a leader do to inspire, motivate and engage their team?

Keep the team focused on the purpose of the organization. Paint a picture of what customers and/or employees would experience if the company wasn’t able to fulfill its mission.

What is the best way to communicate difficult news to one’s team and customers?

In person if possible. Too often, leaders take the easy way out because they’re not comfortable with delivering bad news. The reality is that employees will have greater respect for you if you convey as much as possible about the rationale behind your leadership decisions.

How can a leader make plans when the future is so unpredictable?

There are only two things that you can truly impact and influence: 1) the quality and development of your people and 2) the culture of the organization.

Is there a “number one principle” that can help guide a company through the ups and downs of turbulent times?

Do what’s right while honoring the company values.

Can you share 3 or 4 of the most common mistakes you have seen other businesses make during difficult times? What should one keep in mind to avoid that?

1. Taking shortcuts — especially as it relates to expense reductions.
2. Reducing your investment in employees.
3. Not readily sharing information. Employees can handle more than you think.

Generating new business, increasing your profits, or at least maintaining your financial stability can be challenging during good times, even more so during turbulent times. Can you share some of the strategies you use to keep forging ahead and not lose growth traction during a difficult economy?

1. Stay committed to being a customer-focused organization.
2. Start disrupting yourself. Don’t wait for others to do it.
3. Focus on a long-term view and approach.

Here is the primary question of our discussion. Based on your experience and success, what are the five most important things a business leader should do to lead effectively during uncertain and turbulent times? Please share a story or an example for each.

1. Lead with a clear vision that is purpose driven.
2. Develop systems to ensure you’re connecting to all levels of the organization.
3. Share transparent and regular communication (with customers and employees).
4. Remain customer driven. What are your customers saying? What do they need? Be responsive.
5. Start disrupting yourself before others start.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“The two most important days in your life are the day you’re born and the day you find out why.”

How can our readers further follow your work?

stevewhitespeaks.com

Thank you so much for sharing these important insights. We wish you continued success and good health!

Comcast’s Steve White: Five Things You Need To Be A Highly Effective Leader During Turbulent Times was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Making Something From Nothing: Gabi Saper & Lorenzo Gonzalez Of CMY Cubes On How To Go From Idea To Launch

An Interview With Fotis Georgiadis

Don’t put all your eggs in one basket. You may be certain that your product idea is the next best thing but make sure you only buy stock you can move. Yes, there are economies of scale, and yes, you’ll pay a higher unit price, but if you can move 100 units quickly you won’t sweat the extra costs you had in the beginning as you scale to 1,000 units. On the other hand if you are sitting on 10,000 units that it turns out people don’t want, you will be in a world of stress. Trust us, we’ve been there!

As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing Gabi & Lorenzo.

With many businesses under their belts, Gabi and Lorenzo found themselves going back to the drawing board during the pandemic, when the world was flipped on its head and previous business’ dried up.

Together, they created CMY Cubes- the most curious and utterly magnificent sensory toy you’ll ever get to handle. These seemingly magical colour-defying cubes, tetrahedrons, icosahedrons, and more are captivating the world, seeing 1200% growth in the first six months alone. The almost instant success came from a mixture of launching a first-of-its-kind product that is extremely visually appealing and good digital marketing, thanks to Saper’s experience in the industry. Shortly after launching, CMY Cubes went viral on TikTok & Reddit, which launched CMY into the market quickly. Lorenzo has a history in science and engineering and together, they both have always loved experimenting and making new things. This was the inspiration behind the idea for making CMY Cubes. What they didn’t realise is that it would be as big of a hit as it has become all over the world. They soon realised that they created something that people not only wanted but needed.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your “childhood backstory”?

Lorenzo: I was born and raised in Hollywood Florida which is in South Florida between Fort Lauderdale and Miami. My father died when I was 18 months old so my mom raised my older sister and me on her own our whole lives. She was always working 2 or 3 jobs just to make ends meet and thankfully we never went without food or shelter. When I was 11 my sister left to go to college and so it was just my mom and me for all of my teenage years. At 18 I left home to attend the University of Florida for Aerospace Engineering but I soon discovered that, at that point in my life, university was not for me and so I left university and started backpacking and travelling the world. After travelling through North and South America I found myself backpacking through Europe which is where I met Gab when I was 21 in France. Her and I continued travelling together for several years through Europe and Asia and we settled in Sydney, Australia where Gab is originally from. In Sydney, I worked as a Carpenter for several years eventually starting and running a successful renovations company before returning to University for degrees in Aerospace Engineering and Physics.

Gabi: I was born and raised in Sydney, Australia. My parents got a divorce when I was about 9 years old and so I lived with my mum majority of the time. She was a flight attendant and flew around the world every other week so I spent a lot of time on my own at home. This definitely taught me to be very independent, it’s the reason I got my first real job at 15, working in retail. I was very self driven. My dad was always self employed during my childhood, whether it was his carpentry services or his retail shop, he was always his own boss — this inspired me a lot and gave me motivation to want to do the same. I remember making my own bedazzled phone cases in grade 8 for the iphone and walking around school selling them to my peers, my aspiration for entrepreneurship started early, haha.

Can you please give us your favourite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“If at first you don’t succeed, try, try again.” We have found that success is as much a function of persistence and perseverance as it is of talent or luck. So many things in life won’t always work out the first time but that doesn’t mean you shouldn’t keep trying. We like to think of our failures as the paving stones on our path forward. Between us, we tried and had varying levels of success with 8 different businesses that produced some sort of revenue before CMY Cubes. While some of those did turn out to be successful, each one that did not could have been where we decided to cut ourselves short and stop trying. Thankfully we tried, tried, again!

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

Lorenzo: Probably the most important book I ever read in my life was “The four-hour work week” by Tim Ferriss. During my time as a carpenter I was constantly listening to audiobooks so I could reclaim my time and the first time I read The Four Hour Work Week I was actually building an exhibition for the Museum of Applied Sciences in Sydney so I wasn’t able to follow any of the instructions provided in the text. The value of the book came through to me regardless because it showed me for the first time that it was possible to start a business or curate and construct your own life anywhere that you wanted in a way that was meaningful to you. Until I read a book, I thought that the barriers to entry for being your own boss or running your own business were just too high for me to surpass. It was a direct result of reading that book that I started my own carpentry business, and the subsequent businesses that Gabrielle and I have run together including CMY Cubes.

Ok super. Let’s now shift to the main part of our discussion. There is no shortage of good ideas out there. Many people have good ideas all the time. But people seem to struggle in taking a good idea and translating it into an actual business. Can you share a few ideas from your experience about how to overcome this challenge?

It’s true that there are plenty of good ideas, the real issue is execution on those ideas and people‘s risk tolerance because having a good idea isn’t enough. You really have to be able to stomach spending (likely your own) money on your idea which means having confidence in yourself and/or your team. You have to be able to cope with failures which are so likely they are basically guaranteed. As far as the practical execution of a good idea goes, a lot of research has to be done, and you’ll come across what will seem like perpetual dead ends. The mindset you need is of going through a finite list, you need to find out all the places where you’re NOT going to be able to manufacture your product or provide your service, and cross them off the list. And if you can persist, if you can summon the resilience to go through that list, if you can find your way past all the deadends, eventually you WILL find the right place. And only then can the merit of your good idea stand.

Often when people think of a new idea, they dismiss it saying someone else must have thought of it before. How would you recommend that someone go about researching whether or not their idea has already been created?

It may sound simple but Google is your best friend. It’s as easy as searching for the term of your product that you have the idea for and if it has been done before it will likely come up very quickly. There’s been plenty of times that we thought we had the greatest idea yet but shortly after googling we realised it had already been created and sold. If your product idea doesn’t show up on the first, second, or third page of google it’s likely that it’s not a very common product and it may be potentially worth executing. Another great place to look at is social media. A simple search on TikTok, Instagram, Facebook or twitter will give you a good idea on whether the product is already trending and it’ll also give you an idea on whether people are asking for it.

For the benefit of our readers, can you outline the steps one has to go through from when they think of the idea, until it finally lands in a customer’s hands? In particular, we’d love to hear about how to file a patent, how to source a good manufacturer, and how to find a retailer to distribute it.

1. Researching the idea to find out how large (or small) the competition is. Is there a need or want for this product in the market? Can you make something that already exists even better? What would your positioning in the market be?

2. Start brainstorming, designing and writing a brief on what you want the product to look and feel like. Is it a particular colour? What size is it? What material is it made from?

3. If possible, try making a DIY sample of what you’re wanting to create, or get someone locally to help bring the idea to life in a sample. Fiverr is a great resource filled with professionals to help create 3D designs, drawings or highly detailed tech packs. This will really help when taking your idea to manufacturers.

4. Start researching the name of your product to find out if it’s available, this includes the business name, website domain name & social media handles. It’s a good idea to have all of those secured before your move to manufacturing.

5. In tandem to working on your product design and samples, work on your company logo and overall business look and feel. This will become necessary when working with manufacturing as you’ll either want it on the product, product packaging, or labels.

6. Set up your website by using a platform such as Shopify. There’s a lot of free ready to go templates that you just need to update with your branding and products. If budgets are low, you can easily do this yourself, alternatively you can pay somebody to design and create the website for you. You’ll want your website ready to go by the time your products have been manufactured.

7. Once you have your product brief, a sample in hand, or a design tech pack complete you can then start to research for manufacturers. If you’re looking for local makers, a few simple google searches looking for a local manufacturer of the type of material your product is made from will point you in the right direction. You can even email them, and they’ll likely point you in the right direction. If you’re looking for a product to be made further abroad, Alibaba is your best bet. Remember, if you’re using an overseas manufacturer, your brief will need to be clear, and a product tech pack will really help avoid miscommunication and translation error. Start off by getting samples from multiple manufacturers to compare quality and price. Don’t rush this step — it’s important to consider your best option. Never settle for second best.

8. Once you’ve got samples on the way and your website is almost ready, it’s time to start shooting content (photos, or videos) to get your social media accounts and advertising underway. Whether you use influencers, content creators, or just do it yourself, content is key. Showing off the product in engaging videos or writing blogs will help you create a need for what you’re selling. It’s important to start building your audience through a mailing list or social media following before you officially launch your product to start off with a bang and continue to go up from there. When customers become ambassadors, that’s when you’ll be set up for continued growth and success almost guaranteed.

What are your “5 Things I Wish Someone Told Me When I First Started Leading My Company” and why? (Please share a story or example for each.)

1. Value your own time. When you are providing a service do not sell yourself short. If you have gotten to the point where you think you can have a business offering your services then you must be good at what you do and there must be a need for your skills, do not be afraid to price yourself appropriately. If you offer yourself for less than what you’re worth, you will make your clients happy at the expense of your own happiness and this is not the ideal situation. Close your eyes and imagine your business going extremely well, with lots of happy clients and enough remuneration to feel fulfilled. Whatever number makes you feel this way is what you should price yourself at. You will find out very quickly if this is realistic, and can adjust from there. When Enzo started his carpentry business he would work long hours for free because of a sense of obligation to the clients, and it took several projects before realising that the obligation works in both directions. Reasonable people are happy to pay for a quality service, provide that quality and charge that price.

2. Value your own opinion. There is a quote by Steve Jobs: “everything around you that you call life was made up by people that were no smarter than you. And you can change it-you can influence it, you can build your own things that other people can use.” When you finally realise the truth in this statement it will change your life forever. Whatever it is you want to accomplish there is a path to that fulfilment, and all that path requires to divulge itself is self belief. There is a time and place for expert opinion, but you should always start with what YOU think, and how YOU feel about it. Chances are you’ve got a pretty good head on your shoulders and can probably reason through 99% of what you’ll encounter. And don’t take advice from people who aren’t experienced in what you’re doing. When you are starting a business everyone’s got an opinion on it which is kind of funny considering none of them have ever done it! Meanwhile there are great resources (like this publication) full of free advice from people who actually HAVE accomplished something, start there.

3. Trust people to do their job. If you can’t do it yourself, and learning how to do it yourself will take more effort than it’s worth: outsourcing is key. Finding the right help from the right people is often cheaper and easier than taking the time to figure it out for yourself. People with the entrepreneurial spirit often feel like they can do anything and everything themselves, and true as that may be, there is only one of you. With few exceptions anything of significance that has ever been built has eventually been the result of teamwork. Find people who you connect with who you can trust, and then trust them. As good as you are, collaboration is so important and always leads to something even greater than what was possible on your own.

4. Don’t put all your eggs in one basket. You may be certain that your product idea is the next best thing but make sure you only buy stock you can move. Yes, there are economies of scale, and yes, you’ll pay a higher unit price, but if you can move 100 units quickly you won’t sweat the extra costs you had in the beginning as you scale to 1,000 units. On the other hand if you are sitting on 10,000 units that it turns out people don’t want, you will be in a world of stress. Trust us, we’ve been there!

5. Working with manufacturers is hard. They tend to over promise and under deliver. Quality control is so important and do NOT believe it until you see it (in your hands). Never settle for less, remember — anything can be made.

Let’s imagine that a reader reading this interview has an idea for a product that they would like to invent. What are the first few steps that you would recommend that they take?

Clearly define why this product needs to exist. Try to figure out why it doesn’t already exist, and if it does exist then find out what’s wrong with the current version. Then really think about whether you yourself would buy the product and how it would improve your life. Finally construct a prototype or have it made for you.

There are many invention development consultants. Would you recommend that a person with a new idea hire such a consultant, or should they try to strike out on their own?

We have never done that. Whether or not that’s beneficial to somebody I think must be judged by them. I feel the utility in a consultant might be in how to increase the manufacturability of their idea rather than the utility of their idea. As with any contractor, you should look at their track record. They should prove they are successful otherwise don’t waste your time.

What are your thoughts about bootstrapping vs looking for venture capital? What is the best way to decide if you should do either one?

We have always been self-funded because we haven’t yet fallen in the need to raise capital. We think it’s important for each business to do as they feel is necessary but if you decide to bring on a venture capitalist, make sure it’s for the right reasons and not just for the cash. Do they have the connections you need? Can they mentor you to grow your skill set? Can they help you grow your company? Don’t forget there are always other options out there as well, such as business loans and crowdfunding websites either funded by customers believing in your product or micro loans from new investors.

Ok. We are nearly done. Here are our final questions. How have you used your success to make the world a better place?

At every opportunity we share the lessons we’ve learned the hard way with those who are just starting out or struggling. We were fortunate enough to receive advice early on from successful business owners and we endeavour to pay it forward. We are constantly engaging with our customers to provide them with products they will cherish. We are also currently working towards collaborations with schools to promote science literacy and involvement with young people.

You are an inspiration to a great many people. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

We strive to promote self belief, independence, and personal responsibility in people of all ages and backgrounds. Being your own boss brings a sense of fulfilment in your life and we would love for everyone to reap the benefits of their potential. We truly believe that the world would be a better place if more people were able to express themselves meaningfully through their work and provide their communities with role models for success and leadership.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

Tim Ferriss has been so influential on our lives. His books opened our eyes to what is possible for everyone and his podcasts keep us constantly engaged with what success means to us personally, be that in business, personal development, or engagement with our community. Meeting him would be an honour.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Making Something From Nothing: Gabi Saper & Lorenzo Gonzalez Of CMY Cubes On How To Go From Idea To… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

Essentially, the concept is to spend each third of your day on one of the following — spending time with people that know more so you can continue learning, spending time with those who share a similar mindset and are on the same page, and spending time mentoring others who are seeking advice and direction, which helps me live with purpose. This is a rule I like to live by and so far, it has proven to be helpful and offer balance.

As a part of our series about business leaders who are shaking things up in their industry, I had the pleasure of interviewing Jehan Luth.

Jehan Luth is the founder of Banyan, a fintech infrastructure company whose mission is to harness the power of item-level receipt data to empower retailers and consumers. Jehan’s broad background includes degrees in Computer Science, Public Health Epidemiology, and Privacy Law, which led him down a path of constantly identifying challenges and ways to solve them by applying high-quality data insights. Jehan cares deeply about people, the world, and breaking down barriers while taking the road less traveled.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

Being an immigrant from India and moving all around the world, I came to the U.S. over a decade ago, so I have a unique appreciation for being here and I am humbled to have such incredible access to technology, people, infrastructure, and capital to tackle some audacious goals.

In addition, I have a unique journey, which is not what anyone would consider “traditional.” My educational and professional journey has been anything but linear. I have always followed my passion to work toward determining my mission and purpose in life and to fulfill that mission. My professional and educational journey continues to lead me down a path to answer the question, “How can we use data to keep people safe and healthy?”

My educational background is different. The way I look at it, all educational programs are teaching rules or how to be creative. For example, I have a degree in law and law is all about teaching rules. Whereas, my culinary degree taught me how to be creative and combine different elements to create something truly unique. In addition, I have degrees in Computer Science and Public Health Epidemiology. In general, the world is not black and white. That grey area in the middle is where we learn and explore. And my “ping-ponging” between incredible technical and creative learnings helped me appreciate both sides and learn how to live in the grey area and innovate. For example at Banyan, we designed and created an innovative solution that adheres to specific, necessary rules and systems, but the solution is truly inventive and fills a need for both retailers and consumers.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

At the core, I want to solve the complicated problems facing our world. What I learned is that solving some of the most complicated problems requires data, people to make sense of the data, and established processes.

Through my past experiences, I identified a glaring gap in verifiable receipt data. This experience motivated me to find a solution, which led to my latest venture, Banyan. The problem we are solving is that consumers do not have digitally available item-level receipt data. Today, you get a paper receipt. Digital access to that data has the potential to solve problems for all of us — and we are providing that access.

Here is an example of a real-life situation and how Banyan can help. Consider an individual who is aging and has a caretaker — an adult child or otherwise — who is responsible for helping manage their finances. The aging individual has some dementia but can still function independently. The individual goes to the grocery store every other day. And for whatever reason, they buy the same product over and over again resulting in a surplus of the product and a deficiency in funds. Using Banyan’s technology, the caretaker can view item-level information and understand this spending habit and help make a change. This is a pretty specific scenario, but it explains the value in the data that can be found below the surface.

In short, Banyan is a fintech infrastructure company that enables fintechs and banks to deliver incredibly personalized experiences to customers. With item-level data, consumers can be aware of product recalls, evaluate spending habits, and overall, make changes that can positively affect their well-being.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

This may not be the funniest per se — maybe it’s kind of crazy — but it is something I learned along the way that I think could be helpful for others. Coming from a diverse background of experience, I had a different perspective and would often ask questions that surprised others. For example, early on, I met with a large retailer to discuss a few ideas and at one point I said, “Why don’t you just give us your data?” Maybe that wasn’t the best way to approach the retailer, but I was a little naive. And sometimes being naive leads to optimism and audacity that having too much experience or being denied too many times can squash. I want to hold onto a little bit of that naivety.

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

I had many mentors throughout my journey. So many of them have offered advice and various perspectives that helped shape my personal work and leadership style. Honestly, I think my best mentors are a part of my trusted network, which offers honest, open feedback that really helps me refine my vision and make intentional decisions.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

In the technology space, we often follow the principle of “move fast, and break things.” That approach results in some of the game-changing products and services we all know and love. But, there are times when the disruptors don’t always see the bigger picture and don’t always consider who is impacted by the innovations, who is losing their job or being dislocated. This is why we really tried to build a company that balances the commercial aspects of our technology with the potential benefit for the broader society. In the future, our technology will empower initiatives such as cancer trials and use item-level details to provide insights about how people are shopping to help improve their nutrition and enhance how they live.

Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

One of the best pieces of advice I received was the rule of thirds. Essentially, the concept is to spend each third of your day on one of the following — spending time with people that know more so you can continue learning, spending time with those who share a similar mindset and are on the same page, and spending time mentoring others who are seeking advice and direction, which helps me live with purpose. This is a rule I like to live by and so far, it has proven to be helpful and offer balance.

We are sure you aren’t done. How are you going to shake things up next?

I previously mentioned how our technology will be used in the future to help improve health and well-being. And we are just getting started with the scope Banyan’s infrastructure can cover. Today, most of the data flowing through our system is from retailers. However, now we are moving into a broader class of merchants including restaurants and other sectors. Beyond that, we see a huge range of transactions, ranging from services to experiences, flowing through our network. We are also focused on the U.S. for now, but the rest of the world is out there and we know we can make a greater impact when we enter into those markets.

Do you have a book, podcast, or talk that’s had a deep impact on your thinking? Can you share a story with us? Can you explain why it was so resonant with you?

I enjoy reading and I will often read and then reread a book that makes a difference in how I think or work. One of my favorite books is “The Power of Habit,” which I read multiple times and keep on my bookshelf. In business, wins are most often a result of building habits that thrive on focus and consistency.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

One of the most influential life lesson quotes is “You don’t get what you don’t ask for.” It’s the idea that if you never ask, you will never receive. I believe that when there is something you want or need, you can waste time hoping it shows up, or you can go ask for it. Generally, the latter is the best way to go and it has not failed me thus far.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I’d recommend trying the one-third rule I shared. It’s a unique way to strike a healthy balance in life, which seems to work for me. I encourage you to give it a try!

How can our readers follow you online?

LinkedIn, Twitter

This was very inspiring. Thank you so much for joining us!

Meet The Disruptors: Jehan Luth Of Banyan On The Three Things You Need To Shake Up Your Industry was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Glenn Lane Of Westchester Family Care On 5 Things You Should Do To Optimize Wellness After Retirement

An Interview With Fotis Georgiadis

Work on your social life after retirement- Make sure to have fulfilling plans every day to keep you moving and looking forward to new experiences.

As a part of my series about the “5 Things You Should Do to Optimize Your Wellness After Retirement” I had the pleasure of interviewing Glenn Lane.

Glenn is the Founder and President of Westchester Family Care, an at-home health agency that coordinates care for seniors who are aging in place in Westchester County and Connecticut. Glenn opened Westchester Family Care in 2016 with the belief that high-quality personal home care through exceptional caregivers will “let family members be family again.”

Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?

In September 2010, my mother, my mother-in-law and her sister were all diagnosed with Alzheimer’s Disease. We were devastated and needless to say overwhelmed. We were unsure about what to expect. What were our options? We knew we had work to do and our journey began. We learned about Alzheimer’s, dementia, and the treatments available at the time. We learned how to properly care for our loved ones. We also learned that we needed to care for ourselves. We learned a lot and continue to learn.

Since then, we have shared our story with many friends and acquaintances. We quickly realized that there were many families like ours who were dealing not only with Alzheimer’s and other types of dementia but an entire array of illnesses and disabilities. Like us, they wanted their loved ones to be cared for and safe at home, but they needed help. We found that sharing what we had learned through our experience was not only helpful to others, but also gratifying for us.

So, this became our mission, and Westchester Family Care was born.

Can you share the most interesting story that happened to you since you started your career?

Every person who is a client has an interesting story that we are able to be a part of for a short period of time. One testimonial that really stood out was from a patient’s daughter:

“Three years ago, the world changed for my parents — as well as for me and my sister, who both live hours away from them. Enter Westchester Family Care and those who would become our brothers and sisters from other mothers. Everyone — -from Glenn, who sits at the helm, to the nurse whose expertise, devotion and compassion is unparalleled, to billing and has provided me with tremendous personal attention, to sometimes-last-minute coverage requests, to the numerous reliable and dedicated caregivers — -is like a gift. If not for WFC, I would likely have had to quit my job and relocate, suffering untold emotional and financial consequences. They are simply the best and have provided hugs, hand-holding and holistic support to help us take every step of this challenging journey — -ALWAYS with our best interests at heart.”

Can you share a story with us about the most humorous mistake you made when you were first starting? What lesson or take-away did you learn from that?

I believe humor and laughter is the best form of medicine and helps us give the best care for our patients, as well as build camaraderie amongst our team. A part of growing a business is overcoming obstacles and always learning. This creates the opportunity for us to continue to grow and evolve and be the best we can be.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I am very grateful for my friend and colleague Andrea Brown whom I met at an industry conference 5 years ago. She is my go-to when it comes to the home care business. She has become a trusted adviser, consultant, coach and friend as I navigated new waters with her invaluable guidance.

What advice would you suggest to your colleagues in your industry to thrive and avoid burnout?

Avoiding burnout in our industry is a top priority. It is important to take mental health breaks to make sure your client is getting the best care possible while taking your own wellness into consideration. Make sure to have a good team in place that is communicative and understands realistically how much time and care it takes to be successful in this industry.

What advice would you give to other leaders about how to create a fantastic work culture?

Work culture is ever evolving, and communication and transparency should be top priorities as we are still navigating this pandemic. Since the start of covid-19, my company has started communicating more now than ever. This interaction is important to know how clients are doing but also to check in with staff daily to make sure their needs are met as well.

Ok thank you for all that. Now let’s move to the main focus of our interview. From your point of view or experience, what are a few of the reasons that retirement can reduce one’s health?

When you come from a 9–5 workday to retirement, your whole world shifts and you can suddenly see an overwhelming day filled with so much time and nothing to do. Not having a sense of purpose throughout the day can cause one’s health to decline.

Can you share with our readers 5 things that one should do to optimize mental or physical wellness after retirement? Please share a story or an example for each.

1. Work on your social life after retirement- Make sure to have fulfilling plans every day to keep you moving and looking forward to new experiences.
2. Create a Schedule or Pattern- When coming from the work force, our bodies sometimes feel the need to be on a routine schedule. With no pressing events throughout the day, it is easy to just sit and wait for something to fill your day which can sometimes lead to depression and long-term physical implications. Instead set a routine that is easy to follow and allows you to have a purpose every day to get up out of bed.
3. Physical Activity- Movement is very important for any age, however after retirement, it is more important than ever. Going for a simple walk every day for 10 minutes, dancing in the living room, or going to a group fitness class gets the blood flowing and gives your body the energy it needs to fuel the rest of your day. Find something that is easy to stick to and that you like.
4. Keep Busy- Retirement is the time to check off that bucket list! Fill your day with activities you enjoy every week. Keeping busy will help with your mental and physical wellness.
5. Create Obtainable goals- Create goals that inspire you. This can be goals like getting involved in the community, training for a marathon or even waking up before 6 am to see the sunrise. These goals should be fulfilling and excite you to accomplish them.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

A part of happiness is enjoying life. Always keep laughing.

Can you please give us your favorite “Life Lesson Quote”? Do you have a story about how that was relevant in your life?

A life lesson quote that always resonates with me was said to me by my former boss at JP Morgan. He claimed, “Hope is not a strategy”. While we want our clientele to be hopeful, it is our job to make the process easier by structuring our business so that our clients only have to worry about their loved ones.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

I would love to have the opportunity to sit down with Bill Gates. I believe there are a lot of lessons to learn from someone so successful.

What is the best way our readers can follow you on social media?

LinkedIn- Westchester Family Care Inc.

Twitter- @westfamilycare

Facebook- @westfamilycare

Thank you for these fantastic insights. We wish you only continued success in your great work!

Glenn Lane Of Westchester Family Care On 5 Things You Should Do To Optimize Wellness After… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Future Is Now: Drew Hills Of Veritone On How Their Technological Innovation Will Shake Up The Tech Scene

An Interview With Fotis Georgiadis

Two fold…authenticity is one. Allowing someone to own their brand forever. Giving them 100% control of where and when it is distributed. In addition, allowing more control and distribution at scale. Also, I would be remiss if I didn’t again mention producing content in multiple languages in the talent’s voice. This is an ultimate dedication to inclusion and truly serves so many people on a large scale. Not only offering authentic and personalized content to audiences in their native language but also allowing talent to connect with their audience like never before.

As a part of our series about cutting edge technological breakthroughs, I had the pleasure of interviewing Drew Hilles, SVP Global Commercial Sales.

Currently, SVP/General Manager of Veritone Inc. Veritone’s Operating System for Artificial Intelligence (aiWare) orchestrates and unlocks the power of cognitive computing to transform and analyze audio, video, text and more into actionable insights. Drew runs Media and Entertainment Globally for Veritone. Veritone’s aiWare enables media companies, brands, networks, teams, and political groups to grow their audience, enhance workflow efficiencies, improve the efficacy of ad campaigns, index live and archived media content, and unlock hidden revenue streams.

Drew was one of the key founding Senior Executives of dMarc Broadcasting (later acquired by GOOGLE for $1.4 Billion). For GOOGLE, Mr Hilles served as a Senior Director of Sales overseeing Content Partnerships and Advertising Sales & Operations ($25 Billion in revenue). Drew was a key Senior Executive of GOOGLE’S North American Organization for 4 years. Drew worked on many key projects at GOOGLE including a GOOGLE sales restructure and and integration of YouTube’s Sales Organization.

Thank you so much for doing this with us !Can you share the most interesting story that happened to you since you began your career that lead you to Veritone?

The “AI sunami.” Some say artificial intelligence will be as impactful to the human race as fire. I want to be a part of that impactful pursuit for good. We were the first to develop an AI operating system (aiWARE™) and I knew that would accelerate the impact AI could have on companies and people.

Can you tell us about the cutting-edge technological breakthroughs you see in use of the Veritone’s MARVEL.ai? How do you think that will help people and/or the industry?

I can’t think of MARVEL.ai these days without thinking about scale and localization. Localization is not a novel idea or technological advancement, however localization in the original talent’s voice is — and it’s mind blowing. Think about releasing podcasts, radio programs, movies, and TV shows in multiple languages in that same actor’s voice. It’s incredible and it will fundamentally change how not only the media and entertainment industry operates but also corporations for training materials and government agencies issuing critical announcements. Content curation and distribution has accelerated by multiples over the last several years and synthetic voice can aid in keeping up with that pace from; localization, distribution, etc…

How does Veritone’s MARVEL.ai fit into a Future Now technology that might change the world?

Expanding on the previous question too, this type of authentic localization and dubbing at scale will not only change how these organizations do business but it will change the way audiences relate to and engage with content. Inclusion is a challenge for nearly every single company out there and now those same companies have a way to include audiences who speak a different language in a way that is more personable and genuine.

What will be the “tipping point” for MARVEL.ai?

Certainly there are numerous media companies who clearly see the benefit and value in synthetic voice for advertisements and endorsements, localization, regionalization, news, financial and weather reporting, scene narration, audiobooks, etc. Emergency public safety announcements, corporate training materials across all industries, education –- we are already seeing demand in these areas, the tipping point will be when these industries outside of media and entertainment realize the benefits at scale.

What revenue opportunities are there for media companies, brands, celebrities and influencers that are using MARVEL.ai?

Celebrities, athletes, and influencers are often in highest demand during their busiest times of the year. An ethically created and authorized clone of their voice makes it so they are accessible even when they are on the road, playing a game, or otherwise performing. Perhaps more importantly, their voice clone can be put to work when they are at home spending valuable time with their families. In other words, synthetic voice reduces the time needed to produce content such as audio endorsements, saving production costs and accelerating voice talents’ ability to monetize their brand (and the brands’ benefit as well).

What is Veritone doing to ensure that the use of MARVEL.ai is not abused for unethical such as voice authentication fraud?

First and foremost, Veritone will not ever produce a clone of someone’s voice without verbal and written consent from the talent themselves or in the case of the deceased, the estate and/or IP owner. Once that is in place, from a technical standpoint, we have implemented protective measures such as inaudible watermark and traceability. Furthermore, the voice owner has full control over who can license their voice and for which projects. Additionally, Veritone is an active member of governing bodies such as The Open Voice Network and the IAB. We uphold extremely high standards of security, and believe that transparency maintains that trust. We will always protect the t, their voice identity, and any IP you create with our technology.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Two fold…authenticity is one. Allowing someone to own their brand forever. Giving them 100% control of where and when it is distributed. In addition, allowing more control and distribution at scale. Also, I would be remiss if I didn’t again mention producing content in multiple languages in the talent’s voice. This is an ultimate dedication to inclusion and truly serves so many people on a large scale. Not only offering authentic and personalized content to audiences in their native language but also allowing talent to connect with their audience like never before.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

I really like to study great leaders. I think to be a great leader you first need to be a great Student. I think great students are great leaders. You should never stop being a student

• Always be curious
• Always learn
• Be open
• Understand that you don’t know everything
• Ask question

To be a great leader you need to be willing to be a great student.

Thank you so much for joining us. This was very inspirational.

The Future Is Now: Drew Hills Of Veritone On How Their Technological Innovation Will Shake Up The… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

Don’t be afraid to ask others for help. One of the smartest things I did was hire an assistant! I was starting to get burnt our trying to manage the day to day of the business all myself.

As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing Jessi Clayton.

Jessi Clayton is the co- founder and co- owner of Professional Performance Prep. Jessi began her career as an actor and musical theatre performer for several years before falling in love with coaching and mentoring young, aspiring performers. Jessi and her business partner and Prep co-owner, Theresa Pittius, recognized that performing arts studios for professional actors and singers was almost non existent in central New Jersey and students would have to travel all the way to NYC for professional training and services. Jessi and Theresa capitalized on the opportunity and have been thriving in New Jersey with almost 1000 students all over the country and even a handful internationally.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your “childhood backstory”?

Growing up, my absolute favorite thing in the world was singing. I grew up on a farm in an incredibly small town in North Carolina where performing opportunities were minimal, but I did enjoy yearly recitals with my voice studio as well as singing weekly with my church choir. I knew music was my passion and calling so when it was time for college, I earned a Bachelor’s in music with a focus in voice at the University of North Carolina at Charlotte. I graduated with honors in 2010 and moved to NYC right after to continue my education in musical theatre at the New York Film Academy.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“When I thought about why I was sometimes reluctant to push myself, I realized it was because I was afraid of failure — but in order to have more success, I needed to be willing to accept more failure.” — Gretchen Rubin

I believe as a business owner and mentor one of the greatest things you can pursue is education and willingness to learn from others. You’re only going to be as successful as what you are willing to change so humble yourself enough to fail and dream even bigger.

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

One of my favorite books is Better Than Before by Gretchen Rubin. I learned a lot about myself in that book and how to sustainably build habits based on personal tendencies. This has been a game changer! Highly recommend. I’m constantly looking for ways to better myself as a business owner, mentor, and wife and absolutely believe Better Than Before had a significant impact as I was able to learn so much about myself. Things I had never even realized!

Ok super. Let’s now shift to the main part of our discussion. There is no shortage of good ideas out there. Many people have good ideas all the time. But people seem to struggle in taking a good idea and translating it into an actual business. Can you share a few ideas from your experience about how to overcome this challenge?

In my experience through co- founding Professional Performance Prep, if the idea and need are there, a business will follow after execution. We saw a real need in Monmouth County, NJ for a performing arts studio that services aspiring, professional performers. We were surprised to learn there were not any performing arts studios in the area created to help young professionals navigate this insanely difficult industry. Our passion to mentor young performers was the driving force behind founding The Prep. We worked really hard and were able to get a studio running very quickly!

I believe one of the biggest challenges for new entrepreneurs is fulfilling dreams while being scared. Having a new idea is exciting but also terrifying! If it’s your passion, push past the fear of failure and see what happens! I think the moment we feel fear over something close to us, is when the doubt creeps in which extinguishes our passion.

Often when people think of a new idea, they dismiss it saying someone else must have thought of it before. How would you recommend that someone go about researching whether or not their idea has already been created?

Don’t be afraid to ask others for their opinion. Meet with other professionals you trust and see what they think. Maybe your idea isn’t brand new, but a better way or different spin on something that already exists. Ask other people! Gather information and data.

For the benefit of our readers, can you outline the steps one has to go through, from when they think of the idea, until it finally lands in a customer’s hands? In particular, we’d love to hear about how to file a patent, how to source a good manufacturer, and how to find a retailer to distribute it.

The Prep’s journey was a bit different than filing a patent and finding a manufacturer, but once we realized the need for a professional performing arts studio in NJ, we first began marketing to the local community who would typically travel to NYC for training and audition prep. We hosted several open houses in the beginning and teamed up with other small businesses to get our name out there. For example, we hosted a talent show at a local beach club and gave their kid members mini lessons to get them ready. We made sure all of our students felt like a part of the Prep family and did camps, cabarets, and even a few family outings!

We quickly began to expand not only in the local community, but across the country using Facetime. Online sessions really are quite effective and have been important for The Prep in growing the number of students we can impact. It has been a joy seeing students from across the country continue to thrive in their craft when several of them we have not even met in person!

We have grown to almost 1000 students with a staff of 28 instructors all over the country in just three years!

What are your “5 Things I Wish Someone Told Me When I First Started Leading My Company” and why? (Please share a story or example for each.)

1. Being your own boss is not as easy as it seems. Sometimes it’s almost harder to set my own hours as I have to remain super motivated a disciplined to get tasks done on time.
2. Even after you have established your business and product, never stop learning. This was a HUGE lesson I have learned along the way being a mentor and business owner. Just because you start to become successful doesn’t mean you know everything there is to know about your industry.
3. Don’t be afraid to ask others for help. One of the smartest things I did was hire an assistant! I was starting to get burnt our trying to manage the day to day of the business all myself.
4. Don’t underestimate the power of a morning routine. Setting yourself up for success by starting your day on your terms is invaluable. Setting aside that small chunk of time for myself before answering to other people has been crucial in productivity.
5. Safe guard your time more than ever. As a business owner, you’re always needed, but creating a work/life balance is a necessity. Being busy and working hard doesn’t mean no time for yourself and family.

Let’s imagine that a reader reading this interview has an idea for a product that they would like to invent. What are the first few steps that you would recommend that they take?

I would say research research research as your very first step. Talk to other professionals in addition to friends and family and gather opinions and data. Look into similar businesses and see how they did it. Next create a plan. Planning is everything. You won’t have success by just hoping everything magically comes together. Envision, plan, and will it into existence.

There are many invention development consultants. Would you recommend that a person with a new idea hire such a consultant, or should they try to strike out on their own?

I believe it depends on the business and how advanced the plans are. I believe hiring a development consultant can be a valuable move once the proper groundwork is laid. Having a consultant can provide incredibly useful insight, but also add cost to a new business which can be more harmful than helpful if you aren’t ready with a plan.

What are your thoughts about bootstrapping vs looking for venture capital? What is the best way to decide if you should do either one?

I personally believe in remaining debt free with a solid business plan before expanding or investing. When we started The Prep, we bootstrapped as we had no investors and little capital. We have been able to remain a debt free business through bootstrapping first and expanding second. I recommend bootstrapping as a new business, but also know when to ask for help. Burning out in the beginning won’t be useful for you or your new company.

Ok. We are nearly done. Here are our final questions. How have you used your success to make the world a better place?

Like I mentioned earlier, the entertainment industry is an insanely difficult one to navigate especially for kids and families just starting out. I grew up in a small, country town in North Carolina where performing arts mentors were non — existent. I wish I had what my students have. A mentor and guide through the whole process. I feel as a mentor to children, I have been able to impact so many kids over the years as they have grown and progressed through the industry.

You are an inspiration to a great many people. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

My passion is helping children of all different backgrounds achieve their dreams. If I were to start a movement, it would be to set up a mentorship program for lower income families and underprivileged communities. Talent and passion exist everywhere and I would love to see the performing arts be more accessible to families with financial needs.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

Amy Landino is one of my business heroes. I have learned so much from her YouTube channel and books about organization, running a small business, starting your day on your terms, and so much more. She has realty inspired me personally as well as business owners everywhere. I think it would be incredible to meet her and thank her personally.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Making Something From Nothing: Jessi Clayton Of The Prep On How To Go From Idea To Launch was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Nicholas Svensson Of SMART Technologies: Five Things You Need To Be A Highly Effective Leader During Turbulent Times

An Interview With Fotis Georgiadis

Explore how technology can support your business goals. Agility is key so don’t just focus on externally focuses capabilities, also think about how to make your operations/decision making ability efficient. Innovation can come in many forms — such as recent work we’ve done on internal process mapping.

As part of our series about the “Five Things You Need To Be A Highly Effective Leader During Turbulent Times”, we had the pleasure of interviewing Nicholas Svensson.

Nicholas Svensson is the Chief Executive Officer of SMART Technologies. Since he joined SMART in 2009, Nicholas has led cross-functional teams consisting of engineers, technologists and scientists to develop and launch numerous SMART products. With a career in technology spanning over 30 years, Nicholas has gained valuable experience during his tenure at various companies, including leading telecom and space hardware providers. Nicholas holds a BSc in Applied Physics from the University of Waterloo and an MSc in System Design and Management from the Massachusetts Institute of Technology.

Thank you so much for your time! I know that you are a very busy person. Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

I am a first-generation immigrant to Canada. My family were small business owners — designing, manufacturing, and commissioning wire drawing machinery that made welding wire. Like many who work in family businesses I didn’t fully appreciate the value of the experiences I gained while working through all the challenges and the normal cycles of ups and downs associated with running your own business. What I did learn about myself during this time was that gaining new skills, for me at least, was very rewarding. The phrase “necessity is the mother of invention” rings true to this day. Sometimes our best work comes out of adversity. I loved University there were so many interesting courses to take. I didn’t focus on my grades but rather took courses that I was interested in. Admittedly not a great short-term strategy as grades where often used as a course filter to get job interviews.

However, I was very fortunate to land a job in product development at a small company in Cambridge Ontario called Com Dev. They specialized in the design and manufacture of microwave filters and multiplexers for the satellite industry. It was a great place to start a career. A small enough company where I were exposed to all aspects of the business and learned a lot. I quickly understood that “other duties as required” didn’t just apply to the family business — and embracing asks or projects that weren’t quite in my job description was in fact a great way to grow.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘take aways’ you learned from that?

One key mistake that I made early on all came down to misreading the room; and I remember it as vividly as if it happened yesterday. It was my first design review. It was a big deal, weeks of work, lots of preparation and practice to walk into the room and deliver. And, through all my preparation, it never occurred to me that the people I would be presenting to actually knew a lot more about what I was working on than I did.

The presentation went well but only because the several industry experts — all with PhD’s in Synthetica Aperture Radar remote imaging and multiple publications in the field — were very gracious with their feedback following what I realized were fairly outrageous statements about the subject matter. There were two big things that I learned from this — one at the time and one much later. The first is not to underestimate your audience — never assume that you’re the smartest in the room, and be open to the idea and opinions that each person brings. The second lesson is to be gracious with your feedback — particularly with new grads or those new to your company or industry. The people in the room for that first design review could have crushed me, ridiculed me, but they didn’t. Instead, their feedback and approach is something that helped to shape my own leadership, and that I still carry with me many years later.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

There are two important people that come to mind for me.

Michael Pley is the former CEO of Com Dev — the company I started at after graduating from University. Michael had started in the same role I had at Com Dev and had risen in the ranks, ultimately becoming CEO. He was the first manager I had who sat down and discussed career development with me, convincing me to broaden my horizons and look at more than simply product development. At first, I was very apprehensive about leaving product development where I was comfortable and progressing well in my eyes, but Michael encouraged me to try Operations Management for a few years. I did and thoroughly enjoyed it, learned new things, and gained experiences that I would never have had the opportunity to had I not taken the chance when it was presented.

The other person is Dan Rodrigue, my manager at Nortel Networks. Dan encouraged me to take on broader responsibilities as well ultimately sponsoring me to get my Masters Degree and hiring me into SMART Technologies where I still am today. Both gentlemen gave me the same advice which was “you need to focus on your new role with the same passion as you current one. Managing requires as much focus and effort as doing.”

Extensive research suggests that “purpose driven businesses” are more successful in many areas. When your company started, what was its vision, what was its purpose?

SMART is absolutely a purpose-driven business. We were founded over 35 years ago to create classroom technology that provides interactive solutions to help every student and teacher discover the greatness within them. And we believe that we are here to help foster strong connections between students and caring adults because we know that those connections play a positive role in a student’s academic and social-emotional development. Our business has evolved to this, it was very important for us to define it for ourselves. Today, our stated purpose at SMART is “Inspiring Greatness”. We believe that there is inherent greatness in every teacher and every learner, and technology, when deployed in the right way, can be an enabler of this greatness. Our promise to our customers, every day, is to provide the connections that matter to them. Especially during these pandemic times, connections matter more than ever.

Our founders in Calgary, Alberta were pioneers — driving forward a technology vision in a city built on natural resources. They set the pace and opportunity for more innovative companies to also shape the landscape of business in the city — today, Calgary is a hub of technology advancement and SMART sells into every corner of the world.

Thank you for all that. Let’s now turn to the main focus of our discussion. Can you share with our readers a story from your own experience about how you lead your team during uncertain or difficult times?

The pandemic forced fast and unfamiliar changes to the ways we operate our business and work with our partners. Our team was immediately working from their homes or other locations. Internally, we wanted to ensure that everyone was safe and that we could provide resources to help our employees navigate the unfolding crisis.

For our teachers and students, we knew that they were being forced to go fully remote at the outset. We knew that they were trying to juggle making the most of each instructional moment while also tending to the very real social emotional needs facing our students as well as teachers themselves. Educators are heroes in so many ways. We tried to support their efforts to keep the continuum of learning going while making their days as seamless as possible, and to pursue strategies that help develop students’ sense of agency and ownership over their learning, which will serve them well in the years to come. We tried to develop new, fun, and engaging tools to keep students engaged and give teachers critical insight into learning.

I felt it was very important to keep the communication channels open, and to share information as it became available. My ask of all employees at the time with respect to communications was to “keep it real”. Let’s not get to down in the dumps but let’s also realize we have some critical items that need to get done and significant challenges to accomplishing them. The team was fantastic — I couldn’t have asked for a better response.

Did you ever consider giving up? Where did you get the motivation to continue through your challenges? What sustains your drive?

I never consider giving up because I know that everything that we do at SMART is in support of partners, teachers, students, and full learning communities. I work with some of the smartest, most passionate, and most committed colleagues and they inspire me every day. Also, all you have to do is go into a school or hear from educators about the power of learning using our tools, and it reinforces why I do what I do every day.

We recently launched a worldwide initiative called Connections That Matter that showcases the incredible work happening in schools all across the globe. I invite you to check out the powerful stories of hope and innovation from a classroom near you.

As well, I think back to my earlier days and can see that it’s true that experience helps you weather the ups and downs. You realize that change is the only constant and that adapting quickly is the only real assurance of success. There does come a point where you need to believe that what you are doing is absolutely the right thing. Persistence is a powerful force when harnessed properly.

How do you climb a mountain? One step at a time.

How do you eat an elephant? One bite at a time.

Do you believe in your strategy? If not you need to change it, that’s not giving up. That’s adapting, learning, pivoting and being agile. None of which is easy.

What would you say is the most critical role of a leader during challenging times?

Communication, clarity and transparency

It is critical to ensure that everyone is very clear on the goals of the company and their role in moving the business forward. I also believe that people need to be commended for their tenacity and innovation during tough times. I am continually astounded at what is possible when everyone understands what is needed.

When the future seems so uncertain, what is the best way to boost morale? What can a leader do to inspire, motivate and engage their team?

As a company, we celebrate innovation. It is in our ethos. We look for ways to showcase the work happening across the company and give our employees a platform to shine. We also do monthly town halls and give out awards. If you think about working it’s all about solving problems. If there were no problems most of us would be out of work so it’s very important to celebrate what went right. Let’s talk about the 99.99% shipments that left on time rather than the 0.01% that didn’t. Reminding ourselves of our accomplishments and authentically saying thank you is a simple, powerful way to motivate and engage.

It also comes back to our purpose of Inspiring Greatness. It’s incredibly inspirational and engaging to spend time with the teachers, students, and corporate collaborators who are excelling even in these challenging time. When we get things right, we are making the world a better place, and that’s truly motivating for the team.

What is the best way to communicate difficult news to one’s team and customers?

One word: “quickly”.

We are a company that believes in relationships. We have many long-standing partners and employees who have been with the company for many years. We believe in basing communications in information and being transparent about details and context about what it means for the future while always operating with empathy. Communicating difficult news early allows for possible mitigative actions you may not have thought of yourself.

How can a leader make plans when the future is so unpredictable?

Part of being a leader is having a long-term vision. When we do strategic planning at SMART, we are planning three to five — or more — years out. We need to understand when to stay the course and when to pivot. We use a system of hierarchies within SMART to describe our planning horizons. We have our strategic goals (longer-term), imperatives (mid-term) and diamond projects (short-term). By looking at it this way we found that it helps us stay focused on the longer term, which isn’t always easy!

Is there a “number one principle” that can help guide a company through the ups and downs of turbulent times?

Don’t wait too long to make changes. During turbulent times details make the difference and being able to manage at a detailed level is critical as time is not your friend. This ensures that your core business is profitable (which is tough sometimes!). And, don’t bet the farm on new ventures — they usually take longer than you would like.

Can you share 3 or 4 of the most common mistakes you have seen other businesses make during difficult times? What should one keep in mind to avoid that?

I have seen businesses jump into a new fad or a new type of business. You can’t abandon your core business. You can certainly innovate, and you should innovate, but being strategic about any changes is core to coming out of difficult times in a successful position.

Use proof points before investing more into a new venture. In other words: have a good understanding of why you are successful or why you are not successful before going all in.

Make sure your leaders are passionate about their roles and not simply good soldiers, you need that passion to get through the challenges and to learn from one another. Your leaders need to feel they can share the real status with you.

Stay calm, focus on the data and don’t let your emotions get the better of you. Sometimes the data isn’t nice to look at but it’s necessary to keep things real and grounded. I have found this helps get employees bought into and engaged as well.

Generating new business, increasing your profits, or at least maintaining your financial stability can be challenging during good times, even more so during turbulent times. Can you share some of the strategies you use to keep forging ahead and not lose growth traction during a difficult economy?

Focus on net earnings, think of it as you would your household. If the net earnings aren’t there you are in a perilous place. So don’t get seduced by EBIDTA if you aren’t a startup. Again, don’t shy away from the details. Getting into the details helps everyone align on what’s critical, where the waste is and where opportunities may exist, regardless of how small. I have found that this applies even to projects or initiatives with longer term horizons.

Partnerships is another good way to share the burden of investing for the long term. Do you need to do it all yourself to start with or can you learn from others as you go?

Another area that is frequently overlooked is your commercial model. How you go to market, channel, distribution, bringing work in house. It may be counter intuitive but once you reach certain volumes or steady state it may make sense to bring work in house. After all, nobody cares more about optimizing your costs than your own company.

Here is the primary question of our discussion. Based on your experience and success, what are the five most important things a business leader should do to lead effectively during uncertain and turbulent times? Please share a story or an example for each.

{ADD EXAMPLES]

1) Communicate clearly and often to your employees and your partners (and your shareholders). There have been many examples of this over my career, and one that stands out from this past 2 years relates to supply chain and shipping delays. We found ways to mitigate risks caused by the global supply chain challenges through early, direct, and open communication.

2) Look for opportunities to diversity while never losing sight of your end user, your core business, and mission. At SMART, we’ve recently branched into at-home gaming with Funterra — giving parents easy access to vetted videos and games that keep kids entertained AND informed. We’re also leaning into Software As A Service with our could based digital learning tool Lumio. It’s so exciting to see growth in these area, while we maintain our position with leading interactive flat panels.

3) Forge new partnerships. We have done this with many organizations and resellers through the years, for everything from distribution to marketing, content and more. Recently we worked with an organization out of the UK to bring free, ready-made Social Emotional Learning resources into Lumio — our digital learning tool — to support teachers who’s students are facing crises in their classrooms and lives.

4) Explore how technology can support your business goals. Agility is key so don’t just focus on externally focuses capabilities, also think about how to make your operations/decision making ability efficient. Innovation can come in many forms — such as recent work we’ve done on internal process mapping.

5) Cultivate a culture where people are willing to say yes to ‘other duties as required’ — and are supported and recognized through both success and failure. We’ve worked extensively on not only our values but our behaviors at SMART — ultimately I believe that behaviors are what defines your culture. We have codified all of this into a framework that has become part of the fabric of our company.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Necessity is the mother of invention” — unknown

“Innovation is 99% perspiration and 1% inspiration”– (Edison)

I am always impressed by people’s ability to innovate when they need to. Some of the most creative and long-lasting innovations I’ve seen have come out of necessity. I had taken over a production team only to find that the planning for long lead items required to build the test systems had been missed. We had to quickly figure out how to get the job done. The process was well established and considered impossible to change. We found a way by completely changes the paradigm, spoke with the customers, and managed to show them that our proposed changes were actually better for them. It wasn’t a pleasant experience, but did it ever make a difference going forward.

“If you want it bad, you (will) get it bad”” — 1953 U.S. DoD Pentagon

As a manager, I have learned the hard way. Be careful what you ask for, this is something I have to remind myself of all the time. If you don’t have a solid delivery process, be careful how hard you push.

How can our readers follow

Twitter: @SMART_Tech

Linkedin: SMART Technologies — https://www.linkedin.com/company/smart-technologies/

Thank you so much for sharing these important insights. We wish you continued success and good health!

Nicholas Svensson Of SMART Technologies: Five Things You Need To Be A Highly Effective Leader… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Making Something From Nothing: Sergio Suarez Jr Of Humankind Investments On How To Go From Idea To Launch

An Interview With Fotis Georgiadis

I wish someone told me earlier on that I need to be a better listener. You hire these talented, intelligent, creative people, and I wish someone had told me from the beginning that I should listen to them a lot more. They have great ideas. I hired them because of how great they were, so why not listen to their ideas and opinions more? I definitely value and listen to all my employees more than I did in the beginning.

As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing Sergio Suarez Jr.

Sergio Suarez Jr. is the founder and CEO of TackleAI. He began coding at 11 years old, and his passion for useful and industry disrupting technology led him to create successful startups and develop software applications ranging from small business analytics and security to Artificial Intelligence and Neural Networks.

He was inspired to launch TackleAI following his career as a healthcare data engineer, where document management led to lack of efficiency, decreased productivity and unnecessary costs for the organization. He recognized an opportunity to create a technological solution that could minimize the human element of document processing, and maximize the productivity of the human element elsewhere.

Using funds from his time as a professional poker player, Sergio and the development team spent years writing code in Sergio’s basement, where they originally launched TackleAI, which now uses that code as the basis for all of TackleAI’s automated data extraction capabilities.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your “childhood backstory”?

I’m the son of Mexican immigrants, who are both entrepreneurs. It was a huge influence on me to see my father and mother working together in their businesses, which many of our family members work in now. Many of my business strategies and way that I learned how to interact with people in business came from watching my parents run their businesses. They both had their specific roles that they excelled in, but they were always honest and hardworking.

I was good at school but it really bored me, so by the time I got to high school, I lost interest in what they were teaching, and got into computers and learning to code. They didn’t teach this in school so I started learning things online, especially once video sharing sites came up, where you could get resources more easily. I went to college for a year, tried it, and it just wasn’t for me.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Steve Jobs said “The only way to do great work is to love what you do”. People talk about struggling to get out of bed to go to work in the morning, and I never feel that way. I’m excited to think about what I’m going to solve that day, and to be around these people that are so talented, and inspire me. I’ve always liked that quote because if I wasn’t in that mindset of loving what I’m doing, I don’t think TackleAI would be where it is, or I could’ve helped get it where it is today. Creativity thrives on passion, and if you’re not motivated to even get to work, you can’t be giving your all.

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

It’s a toss-up between The Matrix and Good Will Hunting. When The Matrix came out, I thought the technical aspect, like the special effects they used, and the different cameras were all so cool. The story of us living in a simulation was so interesting to me because it’s something we’ve thought of in physics with simulation theory, and it kind of made me look at the world in a different way. I was raised believing certain traditional things, and this made me think that there could be alternative realities to what I perceived.

In Good Will Hunting, I enjoyed that they didn’t portray highly intelligent people as a stereotypical awkward, social outcast. This genius character was charismatic, good looking, and didn’t stick out negatively. Growing up, I always played football, so I felt like I had to either dumb myself down and play up the jock role, or not play football and really lean into my intelligence and be okay with being called a nerd. I felt like I had to fit into one of these boxes, and at the time, usually football was easier. I really connected with the character in that a genius could live a normal life, have different facets of his personality, and how going through struggles and growing up poor, his intellect got him out of things.

Ok super. Let’s now shift to the main part of our discussion. There is no shortage of good ideas out there. Many people have good ideas all the time. But people seem to struggle in taking a good idea and translating it into an actual business. Can you share a few ideas from your experience about how to overcome this challenge?

The biggest obstacle I see is that people are afraid to fail. Innovators and entrepreneurs don’t fear the failure. It takes a lot of belief in yourself. It takes ego to think that your idea is going to make a significant impact on the world, and I think there’s a tenacity and drive that’s needed that not everybody has. There’s a notion of work/life balance that people strive for, and that’s hard when starting a business. In a startup, you’re wearing every hat, and have little to no capital, and it’s stressful. Once you get your idea off the ground, it’s still hard, because you’ll have so many obstacles and struggles that can stop you and it takes special people to not see walls or obstacles and stop, but figure out how to get around them.

Often when people think of a new idea, they dismiss it saying someone else must have thought of it before. How would you recommend that someone go about researching whether or not their idea has already been created?

Well, it doesn’t matter. I’m sure someone’s had the idea, and someone’s attempted it, but it doesn’t mean you should stop. There are a ton of restaurants, even more specifically a ton of Indian restaurants, Mexican restaurants, Chinese restaurants, etc. Competition is healthy. A lot of times, it’s not the first person that makes it to market that succeeds, but the 2nd or 3rd person, because they’ve learned from the other’s mistakes. If you think of your Geocities and Lycos, or even Myspaces that were around, and then there’s Facebook, who was late to the party but has been the most successful. If you have the passion for it, it doesn’t matter if someone’s already come up with the idea. The chance someone has had the idea is very high. That shouldn’t stop you. Make yours better than what’s already come out.

For the benefit of our readers, can you outline the steps one has to go through, from when they think of the idea, until it finally lands in a customer’s hands? In particular, we’d love to hear about how to file a patent, how to source a good manufacturer, and how to find a retailer to distribute it.

First, always start a company to hold whichever IP, or intellectual property, you’re creating. If a company holds it, ownership can’t be argued like it can be if just an individual person owns it. Second, if there are multiple people in the company make sure you have an operating agreement. You’ll be referencing that agreement many times over the course of the business. My third piece of advice is you need to structure your business as if it is going to succeed. You need to put the work in to make sure that you have the proper documentation and licenses. Some people say, “we’ll take care of it later” or “we’re only going to need that if we get big”, but when you have investors and more people involved, it becomes much more complicated to try setting these things up. The operating agreement solves so many problems later on. I can’t stress enough that the people who don’t do this have so many headaches down the road, and spend a lot more time and money trying to solve them.

I come from the world of software where we don’t tend to patent because if you publish your patent, you have to tell people how you wrote all of it, and then you’ll have to prove if someone stole it from you, which is difficult. If you’re writing software, I suggest not patenting your software. From a software perspective, focus on security, because one breach can take down the whole company. My last piece of advice is to make sure you always have your customer in mind when making your product. Make sure that it’s applicable to a wide range of people and not incredibly niche. It’s really important to put together a diverse team, so the product made suits everyone. If you don’t have a diverse team, you’ll miss perspective and viewpoints that are crucial to a product’s success.

What are your “5 Things I Wish Someone Told Me When I First Started Leading My Company” and why? (Please share a story or example for each.)

1. Culture within the company, especially as it grows, is so important. You need to create a work environment where people can feel creative, innovative, and collaborate with each other. When you find the key values of your culture, you have to do your best to make sure those things are being cultivated. It’s something that takes work and attention, but it’s too important to be ignored. It’s how you retain employees, and keep people happy. As the company starts, employees will work out which values are important to their happiness in the workplace and agree upon it together.
2. You’re going to spend ten times more than you think on legal. It’s too painful to give stories. But really, you’ll be spending money on legal to protect your company, and you’ll need to be thorough.
3. The company is going to need you twice as much as you think they’re going to need you. You think someone won’t need you after 7pm, but you’ll get phone calls and emails at all hours. You just need to be available all the time. A lot of times if someone contacts you, they needed you at that moment to do something, so you need to help them get their task done so you’re not holding things up, or if it’s a business opportunity and they were thinking of you for something, they may move on to someone else if you’re not available.
4. The quality of your investors matters way more than you think. It’s not just about raising money. I’ve been really lucky in having amazing investors at TackleAI, in that they’re easy to communicate with, they bring a lot of great ideas and resources and that’s important when starting a company. I didn’t realize how much I would lean on them for sales and introductions. Many times, these people are already really successful, and they’re great to take advice from. You’re going to spend a lot of time with your investors.
5. I wish someone told me earlier on that I need to be a better listener. You hire these talented, intelligent, creative people, and I wish someone had told me from the beginning that I should listen to them a lot more. They have great ideas. I hired them because of how great they were, so why not listen to their ideas and opinions more? I definitely value and listen to all my employees more than I did in the beginning.

Let’s imagine that a reader reading this interview has an idea for a product that they would like to invent. What are the first few steps that you would recommend that they take?

Number one, talk to people you respect in whatever industry you’re trying to get into and ask their opinion. Is it something that excites them, knowing it could potentially be something? Number two, figure out how you’re going to pay for it. When those things are done, start a company for your IP, then be prepared for long days and some sleepless nights. Wake up ready to do it all over again. It’ll be worth it.

There are many invention development consultants. Would you recommend that a person with a new idea hire such a consultant, or should they try to strike out on their own?

Strike out on your own. No one is going to be as passionate and care more about your product as much as you do. I believe that your company lives and dies by you, not consultants. You could be in a portfolio of inventors, where you’re one of many, and their attention is divided. You will focus and work on your company harder than anyone else. Spend money on consultants once you’re making money.

What are your thoughts about bootstrapping vs looking for venture capital? What is the best way to decide if you should do either one?

I have a lot of thoughts on this. As a person of color, so many people have told me to bootstrap. It seems like this proud thing to push as far as you can with as little as possible, not get assistance from others, and do it completely on your own. I don’t want to struggle through that if I don’t have to. If you can get venture capital, you’re able to focus on core business, product, customers, and not worry about how to pay your employees next week. When your mind is on that, instead of the product, it’s more difficult, and the product suffers.

So many times, the people you’ve raised from have a great network and have significant resources and/or customers. Then you have helpful people around you where your success is now in their best interest. Your investors become teammates. Worrying about finances when you bootstrap is just not conducive to a healthy work environment or mental state. You start making bad decisions, because you can only worry about today’s problems, and great decisions are made when you’re planning for the future. Investors put you in a great position to grow. It’s crucial to raise money, and it’s a thing in our community that’s almost looked down upon, but so many of the successful companies that have made it to IPO have raised money in some form or another. I believe in order to give your company the chance to succeed, it needs to have money, and if it doesn’t have it, it needs to go raise it.

Ok. We are nearly done. Here are our final questions. How have you used your success to make the world a better place?

TackleTheFuture.org and Necahual.org are the two main nonprofits that I focus on. I was given lots of opportunity and access to learning materials that others do not, and without that, I wouldn’t have been able to learn what I did at such a young age. The younger you learn to code, the more creativity and understanding you’ll have as you get older. It’s not impossible to learn when you’re older, but you’re tending to learn tasks, when younger people tend to think outside the box. I want to give that chance to as many children as possible. At TackleTheFuture, all children receive laptops because in underrepresented communities, many times they have one computer or laptop shared between the whole family. We’re offering coding courses for all children free of charge, including any apps, laptops or other tools they need.

Necahual Foundation is an organization founded by my parents that supports a children’s shelter in Guadalajara, Mexico, where my father is from. For over 20 years, we’ve provided shelter, clothing, food, allowances, tutoring, birthday celebrations, and now a new swimming pool. The children are taught life skills, and even job skills so that when they turn 18, they can be self-sufficient. There’s also a home shared by some of the young adults who have moved out, and now work or we help pay for them to go to college, and they pay rent and utilities on their own.

You are an inspiration to a great many people. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

Thank you. I would say a movement to get every child involved in STEM, especially for the communities that don’t have access to all the things needed in science, tech, engineering, and math. STEM makes up the universe, and the more we understand the universe, the more progress we make as humanity, and the more we can be better as people. STEM is crucial and plays an undeniable role in the progress of people, and I wish everyone had easy access to it so they could just explore their creativity with it.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

Dan Price. He raised the minimum salary of all employees to $70,000 and lowered his from $1.1M to $70,000. I met him briefly around six years ago at, I think, the Inc. 5000 party in Florida. I took a photo with him and told him that his salary idea was crazy, but that I really admired him for doing it. I said it would be really difficult getting people to stay at $70,000 because upper management wouldn’t be happy, but he built an amazing culture, and was such a great figurehead in that company that I would love to pick his brain on how he cultivated their culture, and what he does that makes him such a great leader.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Making Something From Nothing: Sergio Suarez Jr Of Humankind Investments On How To Go From Idea To… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Making Something From Nothing: Sarah Boisvert Of New Collar Network On How To Go From Idea To Launch

An Interview With Fotis Georgiadis

Success is about people, not your product or technology, and it is most important to respect and value your team. People can read through slogans — Remember the Ford “Quality is Job 1” slogan when their products were being overtaken by Japanese quality cars and trucks? Fancy Christmas parties don’t make up for taking advantage of good, loyal people. Be genuine in your relationships and the benefits of an engaged team will fuel your success.

As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing Sarah Boisvert.

Sarah is the Founder & CEO of the New Collar Network that provides Digital Badge micro-certifications for New Collar Jobs like operating a 3D Printer or repairing a robot. Sarah came to workforce training from manufacturing, where she was a co-founder of Potomac Photonics, Inc. that invented and built lasers for micro-manufacturing, including the Laser used in LASIK eye surgery.

Photonics Media Press published her first book, “The New Collar Workforce”, in January 2018, and her 3rd book, “How to Get a New Collar Job” will be released by Art Guild Press in early 2022.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your “childhood backstory”?

Well, my Dad was my inspiration! He was an entrepreneur and was always solving problems which taught me how to be successful in my own businesses. Most importantly, he believed I could do anything I wanted to do! He was a part of what Tom Brokaw calls “The Greatest Generation” that had achieved so much, especially fighting for democracy against Hitler in World War II. Many years later a French business executive said to me, “Of course you think everything is possible — you’re American”! I guess those GI’s made a huge impression on the countries they freed from the grip of the Nazis.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Winston Churchill is credited with saying, “If you’re going through hell, keep going!”
I try to remember that when things are tough. It does not help to wallow in self-pity and stop fighting. In order to succeed at anything, we must keep moving forward as any business that has survived hard times can verify.

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

Marketing High Technology by former Intel Vice President Bill Davidow was written in 1986 but the principles are as strong today as they were then. His emphasis on market segmentation strategy starts with designing what he calls the Complete Product and that has been a guide throughout my career in building products that meet customer needs in every area surrounding the technical.

One of my best examples of how I used the complete product concept was with a laser marking application for Anheuser-Busch in which I was working with a joint venture partner. Lasers were failing from overheating and so our head of QC and I visited the huge production lines in the Los Angeles plant. Clearly the maintenance staff was not reconnecting the laser cooling system after routine checks and to the horror of the engineer with whom I was working, I asked if the staff could read the cooling warning labels. “Well,” answered the VP of production for the beer company, “we think most of the supervisors can read, but many can only read Spanish!”

I quickly saw that we needed a complete product that paid better attention to the actual user. The product design team installed a temperature sensor that shut down the production line when the lasers over-heated and the problem was solved. In addition, the cost of a line going down is astronomical in high volume production so our customer improved training of maintenance staff to avoid the problem in the first place.

Ok super. Let’s now shift to the main part of our discussion. There is no shortage of good ideas out there. Many people have good ideas all the time. But people seem to struggle in taking a good idea and translating it into an actual business. Can you share a few ideas from your experience about how to overcome this challenge?

In my opinion, good ideas are a dime a dozen. The good ideas that succeed in the marketplace succeed because of great execution. Execution is tedious and boring to many, but when a process is followed, can bring stellar results.

Execution requires:

• Identifying your target customer — no, they are not usually a Ph.D. in engineering or science and often are nothing like you! Who is going to use this product and learn EVERYTHING about them that you can without your personal filters!
• Competitive Analysis — look at who else is out there and how successful are they
• Competitive Advantage — do you have one? If not, why would anyone buy your product?
• Product Differentiation — Whether or not you have a big competitive advantage, how will you differentiate your product?
• Complete Product — if you want to conquer mainstream markets, be sure your product doesn’t just meet technical needs, but also addresses training, service, etc. at a high level of market acceptance.
• Prototyping Your Product — prototypes confirm “proof of principle”, demonstrating that your idea is viable. But again, it’s a process: build prototype, often utilizing 3D Printing, test, evaluate results, iterate design, repeat. While at some point you have to stop and get to market, the more extensive your prototyping process, the better chance you’ll launch with success.
• Designing for high volume production — think you will be successful and have to manufacture millions of parts. 3D Printing is getting so much attention today and is a great rapid prototyping tool but it is slow [read: expensive] for high volume manufacturing. Think through your volumes [consumer products for sure; aerospace not so much] and how you will build those products. This is a critical juncture since production method often impacts material choice.
• IP — determine if strong IP is critical to your product and find a good patent attorney. Although VC’s usually are looking for a company with a strong IP portfolio, think about whether or not you can afford to defend a patent if a big player tries to copy it. Strong marketing starting with product development and being first to market — which a good prototyping process will ensure — are in my opinion as big barriers to market entry as patents.

Ok, I’m going to stop there, but you get the picture — be methodical in your processes!

Often when people think of a new idea, they dismiss it saying someone else must have thought of it before. How would you recommend that someone go about researching whether or not their idea has already been created?

Today with the internet that is not too hard, but you have to remember to dig deep. Go beyond company websites and look at retailers, distributors and customers. AND talk to them! Retailers and distributors are always looking for new products so they are usually excited to help you design just the item they need to be successful.

For the benefit of our readers, can you outline the steps one has to go through, from when they think of the idea, until it finally lands in a customer’s hands? In particular, we’d love to hear about how to file a patent, how to source a good manufacturer, and how to find a retailer to distribute it.

I’ve already talked a bit about execution but really it’s about working with good people, be they employees, mentors partners, or consultants. I’d highly recommend connecting with the NIST Manufacturing Extension Partnerships if you have a physical product. They are in every state and give great advice.

What are your “5 Things I Wish Someone Told Me When I First Started Leading My Company” and why? (Please share a story or example for each.)

Just 5? There are so many!

1. Success is about people, not your product or technology, and it is most important to respect and value your team. People can read through slogans — Remember the Ford “Quality is Job 1” slogan when their products were being overtaken by Japanese quality cars and trucks? Fancy Christmas parties don’t make up for taking advantage of good, loyal people. Be genuine in your relationships and the benefits of an engaged team will fuel your success.
2. While my partner and I genuinely respected everyone with whom we worked, it was not until I learned about LEAN, the continuous improvement program, that I saw how we could empower people to improve our operation. LEAN can be utilized in every function of the organization and while the goal is cost reduction through improved efficiency, the real power of well-implemented LEAN is creating an engaged workforce. Who knows a task better than the guy or gal doing it? So, trust that they really do want to make their own life easier and will come up with the best solution to improving tasks. As a great byproduct, people will feel empowered at work and that can only create a more satisfying workplace.
3. Everything changes. So, be prepared to respond quickly to changes in every aspect of the business, but especially market disruptions. When Covid hit, the New Collar Network had a nice little business training workers in Santa Fe, NM as well as at about 12 remote member locations around the country. With the buildings in which we operated closing, we had to pivot to an online platform. I was not sure it would work but I had few options. We pride ourselves in our unique hands-on training on machines like 3D Printers but miraculously we found a $268 printer that could be drop-shipped to the customer and combined with our on-line digital badge micro-certifications! For less than $1,000 a student had a home printer and training to operate, maintain and repair it, as well as design in CAD software. I would not have made that move without the forced Covid shutdown and I now see the potential for a business that is exponentially larger than my original model.
4. Entrepreneurship is more work than you can ever imagine! I often feel like the over-the-top government interest in fostering startups does not take into account that working as an entrepreneur is not for everyone. Despite well-laid plans, the unexpected will happen and the buck stops with you or your closest senior team. Employees get sick which is really challenging in a small startup, and someone has to make payroll, man a booth at a trade show, and so much more. So be sure you prepare your family and friends to understand when you miss Thanksgiving — again!
5. There is never enough capital. My biggest mistake is always to underestimate how much money it takes to do anything. Anything and everything from product development to hiring a stellar sales closer costs much more than you expect. Plan for more funding than you think you need and then add more!

Let’s imagine that a reader reading this interview has an idea for a product that they would like to invent. What are the first few steps that you would recommend that they take?

Not enough product ideas are run past the end user…seems simple, doesn’t it? But I find inventors — like everyone — live in a little circle of like-minded people. You need to break out of your familiar mindset and talk with real potential customers to get honest feedback.

And most importantly, take their advice! Don’t sweep comments like, “Is it free?” under the rug.

Gather up data and most importantly, use ruthless critical thinking in evaluating what you have learned and how you should or should not change your ideas about the product.

There are many invention development consultants. Would you recommend that a person with a new idea hire such a consultant, or should they try to strike out on their own?

I find the most important consultants are on the technical side, especially prototyping a product that can be economically made in high volume production.

What are your thoughts about bootstrapping vs looking for venture capital? What is the best way to decide if you should do either one?

Bootstrapping is not easy without public funding such as the SBIR Small Business Innovation Research Grants. But that is how Potomac Photonics funded our lasers! All without giving up equity or having someone else trying to dictate your company’s direction. But it limits growth.

I’d advise bootstrapping to get some revenue generated and demonstrate that your business model and product works, and then to fuel growth you’ll most likely need outside funding.

Ok. We are nearly done. Here are our final questions. How have you used your success to make the world a better place?

During Covid, the New Collar Network students built 30,000 face shields for the Navajo Nation and Pueblos in Northern New Mexico. While people were running around trying to figure out how to 3Dprint PPE’s, my vast experience in manufacturing found a tried and true affordable old-school method could produce high volume quickly and cheaply. Going back to die cutting!

I also believe that we can bring back the middle class and bridge the wealth gap by providing digital badge micro-certifications for New Collar Jobs like running a 3D Printer or repairing a robot with NO college degrees. My non-profit work for the New Collar Network is bringing these trainings to people across the country.

You are an inspiration to a great many people. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

Aw…thanks for the kind words! Our digital badge micro-certification and 21st century US DOL registered apprenticeships are the start, and we now need to get more companies hiring based on skills rather than degrees. That is how true equality can happen in hiring.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

I think that Warren Buffett sees what has been lost in a rush for companies to make stellar profits.

I’d love to talk with him about how we can bring back the middle class and bridge the wealth gap. We all can’t be billionaires, but people need well-paying, engaging jobs to support their families.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Making Something From Nothing: Sarah Boisvert Of New Collar Network On How To Go From Idea To… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

It’s never going to get easier. Starting a business means making a lifestyle change. I love what I do, but it’s important to understand before you take that plunge that you are making a decision that in most ways is irreversible, and you need to have the constitution to stick with it.

As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing Marshall Sandman.

Marshall Sandman is an entrepreneur, investor, film producer, philanthropist, and Managing Partner of Animal Capital, the first Gen. Z-focused venture capital fund founded in partnership with social media superstars Josh Richards, Griffin Johnson, and Noah Beck.

Prior to starting Animal Capital, Marshall worked in venture capital and corporate development at WarnerMedia, where he focused primarily on leading sports betting, podcasting and distribution research. In the past, he was an investment banker at Goldman Sachs and Jordan Edmiston Group.

At the onset of the COVID-19 pandemic, Marshall left WarnerMedia to concentrate on philanthropy full time. In just a few months, he raised tens of thousands of dollars for Harlem Grown, a nonprofit that operates local urban farms and provides increased access to healthy foods for Harlem residents. As a proud partner of the American Cancer Society, Marshall has also raised more than $1M for cancer research through the Hood to Coast relay.

In December 2021, Marshall launched Money Goals, a financial literacy initiative in partnership with WonderFi, which provides relevant resources for Gen. Z to learn about traditional and new forms of finance, including cryptocurrency.

Marshall is also an owner of CrossCheck Holdings, a production company, branding and sports agency in collaboration with Josh Richards, Michael Gruen and Chris Sawtelle. He was a producer the award-winning Tribeca Film Festival movie, Dating & New York, and has orchestrated dozens of investments on behalf of members of the Sway House in companies such as Breakr, a platform that connects artists and influencers; Step, a banking app that helps teens build a credit history and learn about financial literacy; and Super Coffee, a sugar-free, enhanced coffee line that has attracted celebrity investors such as Alex Rodriguez and Jennifer Lopez.

Marshall is a North Carolina native and a graduate of Cornell University. He currently resides in New York City.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your childhood backstory?

I’m originally from Raleigh North Carolina. My dad works in real estate development and as I grew up, I was able to see him become successful through his incredible work ethic. Like, to this day, my dad has never really taken time off. Even when he takes trips or goes away for the weekend, he’s up at 4 or 5 in the morning working his ass off. Watching him gave me the work ethic I have today.

Starting at a young age, I would go to sleep away camp in the summer in southern Maine. I was about 7 or 8 years old — really young — and all the kids there were older than me. They were mostly Jewish like me but from New York and Los Angeles, and a lot of them were extremely wealthy. They went to fancy boarding schools and rode in private planes to camp. Being in that environment was a deeply formative experience for me. Getting to know them and hearing about their lives inspired me to leave Raleigh and move to New York City, to go to Cornell and create something bigger for myself.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

That’s easy. My best friend from high school’s dad once told me, “We all have time for all of the things we want to do. It’s all about how you prioritize.” I think about this today and it resonates in every part of my life, with everything I do. For me, I prioritize work, and I have friends who prioritize fun, and going out. But at the end of the day, we all make time to do the things we truly want to do. Sometime that’s going on dates, hanging out with friends or spending time with family, and sometimes it’s figuring out how to advance your career and improve the lives of the people around you.

Often when people think of a new idea, they dismiss it saying someone else must have thought of it before. How would you recommend that someone go about researching whether their idea has already been created? What is the best way for people with new ideas go about translating them into reality?

First, it’s so important that you write these ideas down when you have them — whether on a note pad or on the notes app on your phone — you need to have a place where your ideas can live, where you can solidify your thinking and find ways to make it different than what’s already out there. Second, it’s essential to remember that even if something has been done already, there are lots and lots of ways to reformat old ideas for the 21st century.

The recommendation I would make is that if you feel passionate about an idea, even if it’s not completely original, you should run with it. Stop talking about it and just do it. To use an analogy, the thing that keeps most good writers from writing a book or a movie or a T.V. series is just putting pen to paper. I don’t want to hear about it at the 7th dinner party in a row, just do it and then let me know how I can help.

Can you outline the steps one has to go through, from when they think of the idea, until it finally lands in a customer’s hands? In particular, we’d love to hear about how to file a patent, how to source a good manufacturer, and how to find a retailer to distribute it.

First and foremost, you need to surround yourself with people who are smarter than you in whatever space you’re looking to get into. I don’t think there’s a real shortcut for that, and I am a perfect example of the fact that this works! I run a venture capital firm, but before that I’d never run a business before. I had to learn all of this, and I did it by surrounding myself with people who knew what they were doing and asking them questions.

Let’s say you’re manufacturing a space pen that can write upside down, right? Chances are that no one in your life knows how to do that. Your first step should be Googling “pen manufacturers in my city,” then picking up the phone and seeing if they’re willing to answer your questions. The worst thing they can say is no, and you might find you end up learning what you need to learn. Then you can pick up the phone and do it all over again.

What are the 3 things that you wish someone had told you before you started your company?

1. It’s never going to get easier. Starting a business means making a lifestyle change. I love what I do, but it’s important to understand before you take that plunge that you are making a decision that in most ways is irreversible, and you need to have the constitution to stick with it.
2. Find some people you trust and keep them close. At the beginning of this process, I got a lot of feedback. I mean, it’s kind of like when you get a dog and you’re walking around New York City and suddenly everyone is giving you advice on how to take care of a dog that you never asked for. It becomes very difficult with all the noise, and you need to be able to sort through the good advice and the bad advice. For me, the people I take advice from are the people who were there for me in the middle of the night when I had tears in my eyes. Find people you trust and ignore everyone else.
3. Remember what your thesis was on day one. Never forget exactly why you’re doing what you’re doing, and never let go of that passion.

There are many invention development consultants. Would you recommend that a person with a new idea hire such a consultant, or should they try to strike out on their own?

I honestly don’t think it’s a great idea to hire a consultant when you’re just starting out. What is that person there to do besides just take some of your startup money? There’s a time and a place for consultants, and I think that independent idea development consultants are a really good way to frustrate some of your investors. I also think it’s a really good way to show that you’re not ready to take the leap into running your own business because someone else has to invent, develop, and push out your idea.

If you get stuck during the process of building your business, then I guess hiring someone makes sense. Or later down the line when you can hire in a more prescriptive manner, then sure, hire an IT consultant with a legal background who can help you file patents or whatever. I just don’t think it’s a good idea to hire someone who is going to shape the direction of your business from the start. You should be doing that.

What are your thoughts about bootstrapping vs looking for venture capital? What is the best way to decide if you should do either one?

I am going to be prescriptive and specific about this: Founders need to think more thoughtfully about the venture capital life cycle and what being in a frothy environment means versus being in a little bit more of a conservative funding means. Right now, we’re in more of a frothy environment and a lot of founders are going to need to raise and think that its going to be super easy are going to have a hard time in 2022. I don’t even think its about bootstrapping versus venture, its more about thinking about your entire capital staff and what you can do to be most efficient. If you’re going to make something or you have a contracted business and you have the ability to take out some debt and go get a regular old bank loan, I think that is really interesting. I also think taking a little bit of venture money can be interesting as well as bootstrapping and getting some of your friends and family to give money. It’s not just bootstrapping versus venture capital, I think that there is a really lost art today of forming a capital staff that the most efficient for you where you own as much of your business as you deserve to own. I can not tell you how many people have said, “yeah we’re raising 5 million dollars in a 20-million-dollar evaluation” but what they really need to be doing is thinking more holistically about all the different ways that they can be funding their business out of the door. When you decide to take a big venture route, have a really good reason for it and know that you’re taking Tiger Global money because Tiger Global offers me this type of structure and this type of support. When you’re ready to take money and it’s the right thing to do, every dollar should be strategic. If you’re taking money because you need it, then make sure you’re taking it from someone who can keep their mouth shut.

How have you used your success to make the world a better place?

When I left my job at Warner Media at the beginning of the pandemic, I decided to raise money for Harlem Grown. Harlem Grown is a not for profit after school program based in Harlem. During COVID, the actual program was closed, which meant the kids who participated normally weren’t receiving their government subsidized meals. So, I decided to raise money for kids in Harlem to continue feeding them even when they couldn’t participate in the program.

I am a very firm believer in paying it forward, and with my venture capital firm now, we are always thinking about ways we can give back. Right now we are focused on mental health charities, but I have also raised more than $1 million for the American Cancer Society over the years. We think of ourselves as a mission serving platform: investing and making people lives better.

Recently, we invested in a business called Parallel, is a for profit company creating accessibility through the first ever telehealth platform that is able to diagnose dyslexia. We’re also invested in Zen Business, which allows people who went to trade school start their own businesses and helps them set up their first operating or employment agreement and guide them along the way.

If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be?

I truly believe that for-profit businesses can and should be solving non-profit problems. I think about all the non-profits that sprung up during COVID, and I wonder, where did people’s money go? I don’t know. There are all these spectacular charities that often are not affecting real change that needs to be made in certain communities. For us, I think a lot today about environmental change, so we’ve invested in Colossal, which is dedicated not only to resurrecting the woolly mammoth, but other extinct species as well. I think that is the most important for-profit solution to a non-profit problem, because de-extinction and re-wilding species that support ecosystems around the world is the #1 way to reverse climate change. At the end of the day, companies that are going to go out and make money in the space are the ones that are going to be motivated properly to fix problems that we have.

If you could have a private breakfast or lunch with any person in the world, who would it be and why?

I have two: First, Rich Kleiman. He works at Thirty Five Ventures with Kevin Durant. What he’s done to create influence for Kevin both on and off the basketball court is spectacular. To be not only mission driven but constantly thinking about the way that the business world is moving and what is going to be popular or cool while helping people and making money, I mean he’s amazing. I try to emulate him every day.

Number two is Cynthia Erivo. She is someone who has proven over and over again that she is going to use her platform to do good. I also like multi-hyphenate celebrities who are not only singing, dancing, acting but are also out and working hard, positively impacting their communities. Cynthia is an advocate who takes every opportunity to better herself, and I love that.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Making Something From Nothing: Marshall Sandman Of Animal Capital On How To Go From Idea To Launch was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Making Something From Nothing: Keith Zivalich Of Magic Weighted Blanket On How To Go From Idea To Launch

An Interview With Fotis Georgiadis

If you believe in your idea AND you know prospective customers will believe in your idea, never give up. It took us nearly 17 years to get major press coverage.

As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing Keith Zivalich.

Keith Zivalich invented the Original Weighted Blanket® in 1997, after his oldest daughter placed a beanie baby on his shoulder. Although early reviews for his invention at the local swap meet were not inspiring, Zivalich continued on, sure that he could find a market for his Magic Weighted Blanket. Today, millions of people around the world use his invention to improve sleep and relieve symptoms of anxiety, depression, autism, and other mental health disorders. Zivalich’s motto is to “never give up” and his perseverance and eventual success has proven that his motto is well-founded.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your “childhood backstory”?

Born on George Washington’s Birthday, February 22, in 1961. Both parents lived through the depression. As a result, their philosophy was to save your money and when you had enough, buy land. Save more money, build your house. Save more money, build another house and rent it out. Save more money, build an apartment building. Keep saving and keep building. Because of their experience with banks and the great depression, they had a strong belief that you start with nothing and the only way to have, and keep, something is to own it outright. They built a small real estate empire from nothing. These were the foundations planted in my childhood backstory.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My guiding ‘life lesson quote’ is to “expect setbacks but never give up.” This is what got me through the early days after coming up with the idea for a weighted blanket and deciding to start my own e-commerce business. Virtually everything was a setback. Virtually everything was a learning opportunity. But quitting was never an option. I taught myself basic coding to build our first website, which was filled with one set back after another. I never quit. Finding a sewing contractor willing to make a very time consuming product like a weighted blanket was filled with more setbacks. I never quit. Explaining to people how something so counter-intuitive as a weighted blanket could help you sleep better was filled with setbacks. I never quit. And today, weighted blankets are a global phenomenon with hundreds of competitors presenting many more challenges and setbacks, and I will never quit.

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

One of the first books I read was Jack London’s ‘Call Of The Wild.’ It was a story about how bad things happen to a dog named Buck, who has to continually fight for his life against harsh and bitter injustices, but who is befriended by a kind man and this makes an indelible change on Buck’s determination to fight those injustices. Buck was literally the underdog, and something I greatly have an affinity for. After spending many years working in the button-down corporate world, I never got over feeling like the underdog — like I didn’t belong, Like Buck. And it was the need to fight the system that lead me to want to work for myself. I’m still the underdog, but now I’m the top dog too.

Ok super. Let’s now shift to the main part of our discussion. There is no shortage of good ideas out there. Many people have good ideas all the time. But people seem to struggle in taking a good idea and translating it into an actual business. Can you share a few ideas from your experience about how to overcome this challenge?

When my daughter put a stuffed toy on my shoulder and it inspired me to come up with the idea for a weighted blanket, I instantly knew it was a good idea. But I knew I had to make it and show it around to see how other people felt about it. I envisioned the weighted blanket as a product for children so I showed it to parents with kids and their reaction was not encouraging. Again, the counter-intuitive nature of putting weights inside of a blanket was not looked upon favorably, and with a few laughs to boot. But when I gave a weighted blanket to a teacher who taught disabled children and asked her to try it with her students, many of whom were on the Autism spectrum and/or suffered from sensory processing disorder, everything changed. She told me that night that she needed more of those blankets, many more. It was at this moment that I knew my idea was a great idea and that I had a lot of work ahead of me. The lesson I kept learning as I slowly built my business was to ask for help. If I was up against a dead end, I would reach out to friends, vendors, customers, anyone who would listen and ask for help. When I could not find a sewing contractor who was willing to take on the arduous task of making a weighted blanket, I told a co-worker about my struggle and they introduced me the sewing contractor who has been my partner for over 18 years. Ask for help, and don’t ever, ever give up.

Often when people think of a new idea, they dismiss it saying someone else must have thought of it before. How would you recommend that someone go about researching whether or not their idea has already been created?

When I came up with my idea in 1997, the internet was just in its infancy. At that time, all I knew for sure was that I had never heard of a weighted blanket. But I knew it was going to be huge, so if I was the first to come up with the idea, I wanted to patent the idea. After searching the patent database and not finding an existing patent for anything like it, I filed for the patent. Unfortunately, it was denied with the reason being it was not unique enough. Even so, I forged ahead. Today, my advice would be to do a google search. If it exists, it’s there. If it doesn’t, you’ve got something unique. But don’t apply for a patent yourself like I did. Hire a patent attorney, which I did for my next invention. The first thing the patent attorney told me was not to be discouraged if your claim is denied. The vast majority of patent claims are denied. But if you appeal and argue why it is unique and needed, then it becomes closer to a 50% approval rate. Don’t quit.

For the benefit of our readers, can you outline the steps one has to go through, from when they think of the idea, until it finally lands in a customer’s hands? In particular, we’d love to hear about how to file a patent, how to source a good manufacturer, and how to find a retailer to distribute it.

Once you have an idea, the first thing you should not do is to reach out to other entrepreneurs or businesses and try to sell them your idea. They don’t want it. What they want is something unique that is profitable — a proven product. So prove that your product is profitable. Start by obtaining a provisional patent. That gives you one year to develop proof of concept. Most times, you will have to then make a prototype, find manufacturing, make a bunch, create an ecommerce site, run online marketing and PR, and sell a bunch of products. Where do you find someone to make a prototype? Google. Where do you find someone to make your product? Google. How do you build an ecommerce website? Google. Where do you go to market your product? Yep. Google. Now another way, thanks to crowd funding, like through Kickstarter or Indiegogo, you can take your provisional patent and your idea and just talk about it on one of these crowd funding platforms. There are definitely some marketing tricks you’ll need to follow to get the word out and drive traffic to your crowd funding site. But you can get prospective customers to “pre-order” your product before you even make it. That is a form of obtaining proof of concept. Once you have money in the bank and manufacturing already lined up, all you need to do is start production and start fulfilling orders. As far as finding a retailer to distribute your idea/product, don’t! Become an ecommerce “retail slayer” and corporate retail will come looking for you. That is what happened with us.

What are your “5 Things I Wish Someone Told Me When I First Started Leading My Company” and why? (Please share a story or example for each.)

1. If you believe in your idea AND you know prospective customers will believe in your idea, never give up. It took us nearly 17 years to get major press coverage.
2. When you are starting out: Put as much blood, sweat, and tears into your business as possible; and put as little of your own money into it as possible. When I was taking my idea from concept to our first sale to our first $50,000 in sales, I reached into family savings and stayed out of debt. I knew I was not going to quit, ever. But I also knew that if I borrowed against our home or took out loans, and the idea failed, which you have to know is a high probability, you will end up an indentured servant. Quitting was never an option, but failure is. It’s okay to fail, and it’s okay to try again. Just don’t go into debt trying.
3. When you have an idea that is a proven success, hand it over to someone who knows how to leverage someone else’s money into a lot of money. I talked about not using your own money to get started. But once you have a proven winner, get it out there in a big way. And it takes money to get it out there. And this time, not your money — let the money people who know how to make money make you lots of money. By 2016 we had been featured in Forbes, Cosmopolitan, Women’s Health, Wall Street Journal and many others. We made our first million that year. The next year, a company sourced weighted blankets from China and did a Kickstarter campaign, generating nearly $5 million is sales — before a single blanket had been shipped. This company put significant money and leveraged connections to launch weighted blankets into the stratosphere. That company should have been me.
4. Put your heart and soul into bringing your idea to life and into proving its viability. Then let it go. Find people who have experience taking successful start ups and making them successful small businesses. I am still to this day learning what I don’t know. And I’m learning that I don’t know a lot. Phase II of our little family business will be to bring in partners who have the knowledge and experience to take us to the next level. It took us 24 years to get here. The next 24 years are going to be off the chart.
5. Get in and get out as early as you can. This is related to number 4. I wish someone would have told me that I was going to come up with a product category called weighted blankets and it would do over $260 million in global sales by 2020. If they had, I would have reached out to sell my business after it made its first $5 million for a factor of 5. Our family could live fairly well off of $25 million. I know that company that leveraged our idea with their Kickstarter campaign is doing quite well. Don’t get me started.

Let’s imagine that a reader reading this interview has an idea for a product that they would like to invent. What are the first few steps that you would recommend that they take?

Google search for similarities; obtain a provisional patent; make a prototype and show it around everywhere and to everyone; ask for help and ideas; get qualitative feedback; get quantitative feedback; and most importantly, get it out there and start selling it. If it sells, have an exit strategy so someone else can take it to the next level

There are many invention development consultants. Would you recommend that a person with a new idea hire such a consultant, or should they try to strike out on their own?

A consultant is going to tell you everything I just said and they’re going to charge you for services you don’t need or can’t do yourself. If you are passionate and believe in your idea, you are the best person alive to make it a reality. No one else will ever have your determination and drive to keep going when the obstacles and setbacks keep coming. Trust yourself. And never give up.

What are your thoughts about bootstrapping vs looking for venture capital? What is the best way to decide if you should do either one?

Do both. Bootstrap until you have proof of concept and significant sales to back it up. Then venture-capital-the-hell out of it.

Ok. We are nearly done. Here are our final questions. How have you used your success to make the world a better place?

We have helped over one million people all over the world enjoy better sleep and to experience less anxiety. And at a more personal level, we have donated hundreds of our Magic Weighted Blanket to veterans suffering from PTSD. We hear their stories every day and every day I am grateful that we have taken an idea from nothing and done something so good for those who need it the most.

You are an inspiration to a great many people. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

This is the easiest one to answer. I would want to inspire a movement where people would commit to doing just one kind thing for someone else each day. That one kind thing will inspire the person receiving that kindness to do one kind thing for someone else, and that will inspire the next person and so on. It’s almost 2022, and this world needs a little kindness more than ever.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

Mark Cuban. I love watching Shark Tank because of him. From what I can tell, he has no problem making lots of money but also has a good heart. A capitalist with a good heart. That’s me and Mark.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Making Something From Nothing: Keith Zivalich Of Magic Weighted Blanket On How To Go From Idea To… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Future Is Now: Alexander Skalabanov Of Intellectsoft On How Their Technological Innovation Will Shake Up The Tech Scene

An Interview With Fotis Georgiadis

Build motivated and ambitious surroundings, deal with those who stand ready to invest heavily — paying either with their time, or effort — hand-in-hand with you. Not just because you pay them, but owing to their commitment, because they believe in your work. From my experience, I remember some hiring decisions that I would regret here and now, definitely. I’m convinced that when making a decision, soft skills come first and foremost. Any other skills, qualifications, or hard skills can be easily obtained over time.

As a part of our series about cutting edge technological breakthroughs, I had the pleasure of interviewing Alexander Skalabanov.

Alexander Skalabanov is the co-founder and CEO of Intellectsoft, the technology partner of Fortune 500 organizations. With deep roots in software engineering, Alexander leads the team behind innovative software solutions in the healthcare, fintech, construction and hospitality sectors. As a technology visionary, he is an active investor and mentor to startups.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

I founded Intellectsoft right after graduation from university, so it is true to say that entrepreneurship is my true passion and dedication. I had the rather bold goal of founding a company that would use the power of technology to make a real difference in the world — and I did it. It has been nearly 15 years since we started, and the company has seen tremendous success. Our great ambition helped us serve like-minded companies such as Jaguar, EY, Land Rover, Walt Disney and other Fortune 500 organizations that look to introduce cutting-edge technology into their business processes.

Can you share the most interesting story that happened to you since you began your career?

Having moved to England at the age of 21, I immediately started building my professional network and soon enough started working with one of the largest retail companies in the UK. We were working on enhancing their internal software and had regular status update meetings where we would all present the progress of our work. Each time we received modest and neutral feedback. Obviously, we figured that we didn’t quite meet the client’s expectations and worked on providing an even better service. At some point, we received an email from the company’s Chairman, stating that our software had increased the effectiveness of specific departments by 300%. We then learned that the client was indeed pleased with our work all along, but expressed their gratitude differently, given their culture and etiquette. This occasion taught me to invest time not only in digging into the client’s technical requirements, but also their cultural code.

Can you tell us about the cutting edge technological breakthroughs that you are working on? How do you think that will help people?

We’ve recently rolled out a massive financial analytics solution to one of the largest investment management conglomerates in the world. We have built a system with a set of capabilities that includes disaster recovery, data replication, managed service identity, and a web application firewall. This makes it possible for the company to become truly flexible and quickly adapt to the ever-changing market. The process of data collection and analysis is fully controllable and disruption-free, even in the case of violent fluctuations on the market.

The ability to move business actions proactively and make better decisions is what helps our client effectively stand out, saving tons of man-hours and directly impacting their bottom line, especially over the longer-term. Fintech is actually a sector among our main expertise and this project helped us further establish a leadership position in the market as we join up with outstanding companies to revolutionize the financial and investments sectors.

How do you think this might change the world?

With all the above-mentioned technical enhancements, the company gets the working tools to quickly react to market changes and remain stable. New entries and data processing operations we’ve described significantly facilitate data management and analysis, providing firms with the much-needed level of control over their IT infrastructure. The data inputs come quickly, the updates happen automatically, and notifications to all the stakeholders are sent instantly. In the long run, this investment enables companies to establish a proactive approach to serving clients, and improves the quality of their data-driven decisions. And all this comes for far fewer man-hours — and with real enhancements in the bottom line!

Keeping “Black Mirror” in mind, can you see any potential drawbacks about this technology that people should think more deeply about?

I don’t see any dark sides of the product from a security point of view. No employee has full access, so there is no option for data leaking.

Was there a “tipping point” that led you to this breakthrough? Can you tell us that story?

At the very beginning of my career I realized this world needs changes. When I first came to London, I realized one day I needed to exchange some cash and, looking back, there was a big problem to find the right place on a Sunday, I must admit. There was a need for a single universal currency you can use in every corner of the world, with no need to look for cash exchange — and here is when cryptocurrencies came into play. The topic is my sharp interest and I was personally involved from the very beginning, that’s why Fintech has been initially among the key areas of software development working here at Intellectsoft.

What do you need to lead this technology to widespread adoption?

Both Artificial Intelligence and Machine Learning are already becoming commonplace in many spheres. The biggest block to further adoption for now is the fact that there is a lack of specialists with sufficient experience implementing these technologies. At Intellectsoft, we solve this issue by recruiting world-class engineers with different tech skills and motivating them to learn new technologies. We actively invest in the education of our people, and this approach is working, as evidenced by the team’s dedication, engagement, and results.

What have you been doing to publicize this idea? Have you been using any innovative marketing strategies?

As we are a service company and we don’t make any product of our own, we focus on showcasing our clients’ projects in which we participate as technology partners. We prefer to educate, rather than aggressively promoting our accomplishments and leverage the power of content and social media to tell the story behind the projects and inspire others to innovate and adopt new technologies.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I would say this person is my business partner and co-founder of Intellectsoft, Artem Kozel. In fact he was the first CEO at Intellectsoft and was in close contact with all employees on a daily basis. Artem’s opinion is very important for me and I am always consulting with him. As we both graduated from technical universities, we were sure that the only possible option for the future is a digital future, so we decided to speed up the revolution and founded our company.

How have you used your success to bring goodness to the world?

Being a technology partner to industry giants is beneficial as we are not limited to any sector. For over 14 years, we have introduced new innovative concepts in healthcare, fintech, construction, hospitality and other sectors. Our solutions have helped non-urgent patients receive treatment only during strict lockdowns. Other solutions allowed us to streamline and forecast treatment outcomes months, or even years ahead. We created solutions that helped automate and enhance business processes in other sectors, subsequently increasing Return On Investment and saving jobs. You name it — we’ve seen it. And if not — challenge us!

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

1. Think “big and bold”. Never be scared to start a large-scale business. While some are still hesitating whether to get started, or rather to put it on hold, the truth is — the best time to act is now.

2. Build motivated and ambitious surroundings, deal with those who stand ready to invest heavily — paying either with their time, or effort — hand-in-hand with you. Not just because you pay them, but owing to their commitment, because they believe in your work. From my experience, I remember some hiring decisions that I would regret here and now, definitely. I’m convinced that when making a decision, soft skills come first and foremost. Any other skills, qualifications, or hard skills can be easily obtained over time.

3. Think about your health (good things, bad things) and energy level before you start. You should be energized to inspire others and drive your joint effort to a conclusion. When you are out of power, there is no good chance to win. So, I like modern trends for mindfulness and a healthy lifestyle very much, and I think these two are the two main pillars of success.

4. Choose what you like and listen to your heart. Sounds like a no-brainer, but you should follow your passion — and this works both at home and in the office. When driven mainly by cash compensation, we all tend to burnout, simply because we don’t see a true value in what we do every day.

5. Think about your “ideal” work-life balance, better do it early, in the very beginning. Sharing lessons learned from my own mistakes, I would like to highlight this — giving all of yourself to your business is never the way to go. There should always be a balance. We don’t want to miss your kid’s graduation just because of the heavy daily workload, do we?

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I would say it’s education for children. There’s no secret that our current system is rusty and outdated. The kids grow up in a world that is changing faster than they grow and many of them cannot catch up. They should learn how to find their passion in life and have no boundaries. It is hard to do so for yourself, I am a kind of “product” of an old education system. We learned how to count, write essays. We know why the sun goes down. But what about Finance, or at least the very basics of bookkeeping? After graduating from school, we seek to find the best job right away, but do we actually know how to make up an impressive CV? With all this in mind, I’m doing my best to avoid this with my own kids, trying to show a full picture with more opportunities.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Don’t be pushed around by the fears in your mind. Be led by the dreams in your heart.” Is a fantastic quote from ‘The Light in the Heart’ by Roy T. Bennett.

This is a perfect quote for all tech enthusiasts out there. No great invention has ever been created easily. Being afraid to fail is completely normal. Just don’t let it stop you.

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

We know how to transform the present for a better future. We help companies catch up with all modern technologies and make their lives more interesting. They can encounter any challenges and so-called “black swans” and thrive — despite any crisis. We are already trusted by the best, so join our circle of innovators and let’s change the world together.

How can our readers follow you on social media?

Let’s connect on LinkedIn! https://www.linkedin.com/in/alexander-skalabanov/

Thank you so much for joining us. This was very inspirational.

The Future Is Now: Alexander Skalabanov Of Intellectsoft On How Their Technological Innovation Will… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

The essence of a brand is in the products. The products are the core of the whole brand and should be the physical manifestation of the brand. So all the work needs to be carried out around the products, as they are the ultimate brand representative. Dreametech spent a lot of manpower, material, and financial resources on developing and researching products. Improving the strength of the products to do brand marketing is a safe choice.

As a part of our series about how to create a trusted, believable, and beloved brand, I had the pleasure to interview Frank Wang.

Frank Wang, VP of Overseas Business and Director of International Marketing at Dreame Technology. Holding a doctorate from the Communication University of China, Frank established Dreametech’s overseas business system from scratch. He takes charge of the overall overseas marketing and branding, including product launching and brand collaboration. With his leadership, Dreametech has made constant breakthroughs and gradually established its brand position.

Thank you so much for doing this with us! To start things off, can you tell us what brought you to this specific career path?

The smart home industry has great advantages, especially in the world epidemic environment, many countries and regions have to experience lock down, more home time. And the demand for home cleaning has become higher. Our purpose in creating innovative channels is also to enrich consumers’ lives at home.

We want to use our R&D advantages to make this industry smarter. Overall, we can now call the cleaning robot as a robot in our general concept. The current sweeping or mopping robot can only do home cleaning. But in the future, it may become a home service robot.

Can you share a story about the funniest marketing mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I remember that when we were doing international brands, well it was not exactly a mistake, just a misunderstanding that we had to adjust for. When we entered the German market, we invited many media outlets and KOLs to evaluate our products. Some of them would give them scores. And we were surprised that we received many scores that seemed extremely low. What we didn’t realize initially was that in Germany, when they score on a 1 to 5 scale, 5 points represents the lowest score and 1 point is the highest score. It was definitely a reminder to pay more attention to cross-cultural communication, especially when it comes to branding. The ability to localize is important for a brand. That’s why we have colleagues from different countries on our team to promote Dreametech internationally.

What do you think makes your company stand out? Can you share a story?

What makes Dreamtech to stand out the most is its R&D DNA.

Yu Hao, the founder of Dreametech, had great enthusiasm for airplanes since he was a child, and he was recommended to Tsinghua University, one of the best universities in the country, due to his results in a physics competition. During school, Yu was not only the chairman of the student union but also established an aerospace technology team named “Sky Factory”. Although Sky Factory was a technical team composed of a group of academic high-achievers gathered together based on interest, their aerospace project received financial support from the aerospace giant, Boeing, under Yu Hao’s leadership. As the inventor of China’s tri-rotor unmanned aerial vehicle, Yu Hao impressed Boeing with his expertise in the field of technical research.

The style of the founder largely determines the style of a company. Yu Hao, who is obsessed with technological research, also instilled this kind of research and development foundation into the company culture of Dreametech. Dreametech has come up with a series of core inventions and over 150 core patents, such as the high-speed motor, monocular machine vision, SLAM (simultaneous localization and mapping), and the multi-cone cyclone separation, among which multiple patents are in a global leading position.

Are you working on any exciting new projects now? How do you think that will help people?

Yes, we are pretty much always working on exciting projects at Dreametech. There is a very high-tech project going on, however, I can’t tell you exactly what it is. But one thing is for sure, innovation will be a keyword for us in the next five-year period. We will expand more energy and time learning customer insights, which will also help us with our innovation and understanding of consumers’ needs. Dreame will remain deeply committed to delivering the most powerful product to create an easier cleaning experience for our global users. We’ve just concluded our 2022 Development road-map meeting, Dreametech will launch several products integrating the latest technologies, and there will be more cross-border cooperation in 2022.

We have multiple new projects that are under serious development, to not only optimize our existing product lines, but also to develop innovative products to help our customers with their daily life. At the end of 2021, we launched our latest scientific and technological achievement — the W10 self-cleaning robot vacuum and mop. The reason I think this one is so exciting is because traditional robot vacuums have difficulty in dealing with wet or dried-on messes from hard floors. That’s why Dreame’s robots all combine vacuuming and mopping. W10 takes this a step further by automating the process of cleaning the mops. I mean, cleaning the mops and drying them are considerable issues with mopping robots. First you take them off, scrub them, wring them out, air-dry them, and reattach them. This takes quite a bit of time and effort. And air-drying mops is kind of an issue because moist cloth is a breeding ground for bacteria and it easily mildews. Well, since it’s a 2-in-1 vacuum & mop the W10 easily handles wet messes, dry dirt, grime, and dried on stains. Plus, the mops are automatically washed, scrubbed, and then dried with hot air to ensure they are clean and fresh for the next cleaning session.

I really like that about the W10. It allows you to be pretty hands off with your cleaning by washing and replacing mops. I think that is a significant upgrade. We are also developing innovative products to enrich people’s lives, especially during COVID lockdown. It really seems like getting along with this virus will become a long-term thing, which means that we, at least for the foreseeable future, will spend a lot of time at home. Ensuring that a space you spend so much time occupying is clean and healthy is a very time-consuming and energy-intensive activity. Hopefully, we can complete these new projects and launch them soon.

Ok, let’s now jump to the core part of our interview. In a nutshell, how would you define the difference between brand marketing (branding) and product marketing (advertising)?

The word “brand” is called “Pin Pai 品牌” in Chinese. The Chinese language uses two characters for this, and each of the characters has a specific meaning. So breaking down the term “Pin Pai 品牌”, would be the most comprehensive way for me to explain my view.

The first character “Pin 品” is about the product. The premise of product marketing is the product, and we need to get the product quality right before we can actually “market” something. Although Dreametech was founded in 2017, the founding team has been developing core technologies since 2015. The vacuum cleaner category is the most outstanding category of Dreametech products. At the time, vacuum cleaners already included hand-held vacuum cleaners, sweeping robots, dry and wet integrated vacuum cleaners, and a few other types. In recent years, many brands have embedded AI obstacle avoidance technology, automatic dust collection, and other new technologies into traditional products. The overall home cleaning industry is also becoming more competitive as the frequency of replacement increases with the adoption of these technologies, just like the current situation of the big 3C category. During the two years of preparation, we have been making breakthroughs in motor speed, and the target is to have the motor that powers the best vacuum cleaner on the market. Dreametech has been focusing on research and development from the early days up to the present.The most obvious manifestation of a company focusing on R&D is a high proportion of R&D personnel. At Dreametech, R&D personnel accounts for 70% of employees and R&D expenditure generally accounts for 15% of the revenue.

The dimension of the product is, horizontally speaking, a series of household cleaning products and personal care products extended from the core technology, which is motor technology. But vertically speaking, the product power of Dreametech originates from user experience, and that is the second core competitiveness. Dreametech is based on real usage scenarios to find users’ demands, to make product upgrades. And the second competition barrier will be erected. For example, indoor living scenes in Europe and Asia have significant differences. European families often live in a house that has more than one floor and a lot of cleaning robots may be prone to falling down stairs. Therefore, obstacle avoidance technology and anti-fall sensor technology needs to be improved to account for this aspect. Additionally, European families have the habit of laying down rugs, so we apply ultrasonic carpet recognition technology to our products.

That’s why the product, or “Pin 品” is of such important to marketing.

so I’ll move on to “Pai 牌”. “Pai 牌” is about unique qualities, it is a trademark and symbol that distinguishes from similar products. But it’s not simply about qualities that make Dreametech different from other similar products. Branding is like telling a story, and characters are the key to the story. Every brand has its character, and the formation of character comes from consistency and stability. So if Dreametech has any personality, he would be a young man marching steadily forward. Since its establishment in 2017, Dreametech has set up the vision of “becoming a world’s top technology company that constantly seeking and growing”. Brand marketing Dreametech has done or will do is based on its research and development ability and product strength. Engineers at Dreametech are from world-class universities, comprised of leading experts in aerospace dynamics. The R&D department hosts science and tech seminar events every week for product evolution, non-engineers are most welcomed for practical applications from the lab. Besides engineers, people who work at Dreametech also share similar values. They are always enthusiastic, positive and open. More than work, we are explorers traveling toward a common goal and the grand goal that is to use technology for the benefit of all humanity. Dreametech is making steady progress in this context.

With characters, the plot is also very important if a story is to be engaging. One scenario we often see in stories is meeting people that have sung the same songs. A partner is like a mirror, it reflects the qualities in you and the qualities you want. In 2021, Dreametech become the official partner of Borussia Dortmund (BVB), one of the most successful Football Clubs in Germany. With 270 million fans worldwide, BVB is ranked as the most powerful brand and the most likable club in Germany. The Dortmund team has won eight German league championships and five DFB Cups. In 1966, BVB became the first German club to win the European Cup Winners’ Cup and won the 1997 UEFA Champions League title. BVB has made many significant achievements in their respective fields, and we really respect that. Dreametech recognized many of its own traits in BVB, such as being young and powerful, and advocating teamworks. The collaboration between Dreame and BVB not only represented a convergence between sports and technology but also a chance for Dreame to better serve customers in the European markets.

We’re still going on to tell stories about Dreametech, but it’s not going to happen in an instant. Product marketing or advertising is always sales-oriented for different needs, such as Black Friday marketing campaigns. We will have a target ROI for advertising, which is an exact number, and we also have a lot of specific forms. Advertising is about conversion rates in a short period, however, brand marketing is long term.

Can you explain to our readers why it is important to invest resources and energy into building a brand, in addition to the general marketing and advertising efforts?

American advertising executive, Leo Burnett always inspires me a lot. He had a sentence that impressed me very much, “Advertising cannot perform magic for an unwanted or undesirable product. But a skilled advertising man can present previously overlooked virtues in a product in a way that will make people reach for it.” Advertising or marketing is the microphone which can make your voice louder.

Can you share 5 strategies that a company should be implementing to build a trusted and believable brand? Please tell us a story or example for each.

Ok, what I’m about to say is only the preliminary work of brand building, and does not involve specific operations and work development. Or let’s just say they are my personal, humble opinions for reference. The most important thing is the product itself, around which I have a few points to share.

First of all, the essence of a brand is in the products. The products are the core of the whole brand and should be the physical manifestation of the brand. So all the work needs to be carried out around the products, as they are the ultimate brand representative. Dreametech spent a lot of manpower, material, and financial resources on developing and researching products. Improving the strength of the products to do brand marketing is a safe choice.

After you select a product, comes the second step. Which is to determine the industry attributes of the product, which is mainly because the different consumer groups have different characteristics when they purchase a selection. Only determining industry attributes can help the decision-maker target your consumer base.Third, I would recommend that you refer to many existing brands and identify your brand innovation. What are you doing that others don’t? What makes you unique? It doesn’t need to be a big change, just a micro innovation is enough.

The fourth thing is to establish your brand positioning. A very small number of unique products have strong scientific and technological attributes or irreplaceable capabilities, so their position in the market is as an “industry pioneer”. Putting these exceptions aside, most products already exist in the market. That is also the reason why branding is so important; to go beyond the difference between individual products and establish expectations for everything your brand does that makes it more familiar and known than other products in the industry. All subsequent marketing activities need to revolve around this identity. This can help consumer groups quickly understand you. Good positioning can bring a lot of loyal consumer groups. Dreame Technology is a technology company built around innovation. As mentioned earlier, Dreametech’s products rely on R&D, which enables us to attract customers who have a desire for technology and want a high quality of life.

Finally, the most important one is that the brand is both nothing and everything. It matters a lot how it’s expressed, and it’s expressed in everything that people interact with in relation to you. If there is no brand, the product is the product. You will probably never care about the brand of a bag of oranges, But if the oranges said that it comes from Pluto or something, then it becomes something unique and exclusive. It still comes down to a matter of product and positioning.

In your opinion, what is an example of a company that has done a fantastic job building a believable and beloved brand? What specifically impresses you? What can one do to replicate that?

First of all, excellent product design and stable product experience is what I think the most important element for a believable and beloved brand. From the product level to meet or even exceed consumer expectations.

And, if a brand does not want to be limited to the local market, it wants to have a broader market share, then it should respect multiculturalism and treat every consumer equally. We’ve had too many debates about race, about human rights, about fundamental issues about some peoples, that have led to the image of some brands being damaged in a certain area. If a brand wants to be trusted and embraced by consumers, it do needs a universal value and a harmony culture. Do relatively localized product development, consumer experience maintenance and user operation according to the cultural needs of different regional countries.

It’s easy to be a hero for a while, but it’s hard to be a hero all the time. The gene of innovation is the driving force for the sustainable development of a brand, and it is one of the fundamental reasons why a company can achieve long-term excellent results and be loved by the world.

From these perspectives Tesla is a brand that I really preferred. Tesla has changed the definition of a car. And the sales model, the consumer experience model as well, Tesla make the issue returning to the core and the root.

In advertising, one generally measures success by the number of sales. How does one measure the success of a brand-building campaign? Is it similar, is it different?

“To build” is not an instantaneous verb, it takes time, money, and human resource. The effectiveness of a brand-building campaign is hard to quantify and not particularly valuable if it can be evaluated at all. Branding should be a long-term, ongoing activity. In this long period, decision-makers need to ensure that each period of brand building activities creates a consistent brand image. All the energy comes together, when a consumer needs to buy a home robot, the first brand that comes to his mind is Dreametech, that’s what we want.

What role does social media play in your branding efforts?

The environment of the overseas market is much clearer. Overseas, the entire traffic system can be worked backward, so that we can determine how the total amount of traffic is distributed to various dimensions. Dreame Technology has built a BI system, combining first-hand data and data from reliable organizations. It is accurate down to even the city now. In addition to data, another point in social media marketing is that Dreame always does content innovation based on the tone of different platforms.

TikTok is a channel with a strong ability to drive traffic. However users browse TikTok for leisure and relaxation. Dreametech tends to conceal overt product marketing when content is released on TikTok. We don’t want to make the hard sell, there. We often produce interesting content on TikTok to interact with users, if they are interested, they can jump to the official website for more information.

On YouTube, besides the influencers who do home and lifestyle, I have tried to cooperate with content producers from other industries. Cars, technology, and other fields. Some of them have worked very well. We had a video collaboration with an Italian car influencer who had 400,000 followers at that time, and the video has been viewed more than 100,000 times. The audience is not put off by this kind of contextual advertising. On the contrary, it will enhance the brand image. Many audiences commented that it was the most interesting vacuum cleaner advertisement they had ever seen.

What advice would you give to other marketers or business leaders to thrive and avoid burnout?

These are just a few of the problems I pay more attention to in brand marketing. Take your product seriously, draw a clear and long-term plan for your brand, and please treat yourself better: )

“Take your product seriously”. This is incredibly important for consumers and for the long-term development of the brand. After all, if you don’t think highly of your own product, how can you expect customers to do so? “Draw a clear and long-term plan”. This means,be responsible for your team members, your time, and the money you spend. And “Treat yourself better”. As a worker, everything is consumed. A good leader should ensure that he has a nutritional intake, enough rest, exercise, and knowledge intake.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

It is my belief that Dreame is that movement. Our vision is to create more than a marketplace where people could get tools to meet needs, but to create a community hub where everyone could learn and discuss the next technology, and how they can have an impact for making better things happen.

Can you please give us your favourite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

There is a motto from Warren Buffett, “Seize an opportunity while you can.” Self-growth and change require endogenous motivation, as well as external factors and opportunities.When someone forces you to break through yourself, don’t scare but be grateful to him. Perhaps you will change and transform as a result. When no one is pushing you, please push yourself. Always make some change to yourself. Making a difference is painful, but every metamorphosis will come with surprise.

We are blessed that very prominent leaders in business and entertainment read this column. Is there a person in the world with whom you would like to have lunch or breakfast? He or she might just see this, especially if we tag them. 🙂

I’d like to have a breakfast with Elon Musk, at any time. Let’s talk about universe and future of the Earth: )

How can our readers follow you on social media?

I hope you pay more attention to Dreametech than to myself.

Follow us on Facebook, Instagram, and Twitter. And our website if you want to know more about our technologies, please visit:https://www.dreame-technology.com.

Thank you so much for joining us. This was very inspirational.

Frank Wang Of Dreame Technology: Five Things You Need To Build A Trusted And Beloved Brand was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Meet The Disruptors: Setti Coscarella Of TAAT Global On The Three Things You Need To Shake Up Your Industry

An Interview With Fotis Georgiadis

I will never forget the wise words of my high school math teacher — I was struggling a bit and his advice was to, “do every question in the book … twice.” That way there would be nothing he could ask me that I didn’t know. So, I did. I got an A and I carried that with me for the rest of my life. Put in the time, do the work, challenge yourself and you will achieve anything you want.

As a part of our series about business leaders who are shaking things up in their industry, I had the pleasure of interviewing Setti Coscarella.

From Big Tobacco to Big Disruptor, Setti Coscarella is moving the goal post on his former peers. As the recently appointed CEO of TAATTM Global, a publicly traded zero tobacco and zero nicotine cigarette company, he has been laser-focused on educating consumers on a product that is not just superior in quality, but a pioneer in a category that did not exist until now. Setti’s bold approach and expansive resume as lead strategist with Philip Morris International, speaks to his industry notoriety as the insider needed to tip the scale.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

My backstory is simple, learn as much as you can, which I did — I earned a BSc in Math and Physics from the University of Toronto and my MBA from the Schulich School of Business. My plan from there was to then grow up, get a job, and turn into one of these businessmen in suits that I used to pass on the streets when I was a little boy. Now as CEO of TAATTM Global, I am able to live that truth and pass on this lesson to my children.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

Everyone loves using the word disruptor nowadays, but for me, it is less about being a disruptor and more about the evolution that is necessary in this business, or business of any kind, to meet the demands of the current marketplace. If that makes me a disruptor, then so be it.

Everything I’ve always done is focused on my belief in that moment. I’m driven by a challenge and challenge almost always includes change. Our ability to adapt to change is what defines us as a modern society. Some brands do it sooner and better, some brands are happy to be second or third, I personally prefer first.

So, to answer your question, no I don’t view myself as a disruptor, but the vision for TAATTM certainly is. We are trying to disrupt the legacy tobacco business with TAATTM, a zero-nicotine and zero-tobacco cigarette that provides the same user experience as the traditional cigarette but created to culminate a new wave of alternative products that actually work for smokers. With over 1 billion smokers in the world, the big-tobacco industry generates over a trillion dollars a year globally, profiting on its customers falling into the void of addiction.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

It’s funny when you’re young, you think you know everything. Fresh out of school with my masters, I knew more than anyone else. Until one day in a meeting, with much smarter people than me at the time, I was told to just be silent and just to listen and learn. Of course, none of that happened. I interjected with some earth-shattering data I read somewhere thinking I would impress them all with this tidbit of new information up my sleeve. Turns out, one of the very important people in that meeting was the author of that data. It was a quite humbling experience. In hindsight, it was very funny, but very much a mortifying experience.

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

My parents for sure, they always pushed me to do my absolute best and instilled a rigid work ethic in me to get things done to the best of my ability. Also, they taught me that if I don’t know how to do something, then spend the time to learn and don’t be afraid to ask for help. This wisdom has given me a breadth of knowledge and interest in a variety of different subjects with experience I can leverage in many different facets of business.

I like surrounding myself with successful businesspeople. There is a lot of learning that comes from absorbing the stories of the deals that went wrong or listening to the different ways people digest failures. In my mind, progress comes from refining errors. You don’t learn anything from always doing things right, that is just plain luck.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

I believe in the free market and that Darwinism exists in the context of business. The best ideas may get funding, but the best execution will win the day. Disruption has been happening since the dawn of time. There is always a better way to do things and it is through the ingenuity of the human condition that we progress as a society. It can be scary at times, but just like time, we must always move forward, whether we like it or not.

A little trivia, Alexander Graham-Bell is credited as the creator of the telephone, but a little-known fact is that Elisha Gray and Antonio Meucci invented the first version of the modern-day telephone, called the ‘talking telegraph’. However, Alexander Graham-Bell knew the process that was required for his invention to succeed which included receiving the first patent awarded for his invention, and obviously had better PR.

Can you share five of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

I will never forget the wise words of my high school math teacher — I was struggling a bit and his advice was to, “do every question in the book … twice.” That way there would be nothing he could ask me that I didn’t know. So, I did. I got an A and I carried that with me for the rest of my life. Put in the time, do the work, challenge yourself and you will achieve anything you want.

About a few years ago, I attended a seminar that changed my outlook on communication in the workplace forever. The speaker advised, “Don’t just hear what somebody is telling you, but listen. Authenticity is infinite in this world while Imposters have a finite finish line.” If you sit back and listen to not just their words, but your instincts and inner voice, it is amazing the clarity it can provide.

I also always admired the Lion speech Christopher Walken gives in his 2002 film, Poolhall Junkies. Walken says, “It’s too late to be nervous.” And that resonated with me, especially now as a CEO. You must prepare and you must be ready for anything because anything that is predictable, never takes flight.

A wise woman once told me, never go to sleep angry. She was right. And I married her. Every day is a new day.

Lastly, a professor in my master’s program used to tell us, “Success is not measured by just dollars or figures; the most successful people in the world are those that have impacted mankind for the better.”

We are sure you aren’t done. How are you going to shake things up next?

I’m not a fortune teller, but next for me is watching TAATTM take the lead in the industry.

Do you have a book, podcast, or talk that’s had a deep impact on your thinking? Can you share a story with us? Can you explain why it was so resonant with you?

My favourite book is Think and Grow Rich by Napoleon Hill. I’ve probably read it cover to cover hundreds of times and continue to. The 1937 book is a publishing of Hill’s hundreds of case studies he performed on self-made millionaires. There is great power in devoting time and resources to understanding the people around you, whether from a corporate standpoint or at home.

I also often watch skilled orators speak, both from a content standpoint but also to learn from how they are able to command an audience and communicate their message in an easy yet impactful way… for example, Tony Robbins, Les Brown, Zig Ziglar, even comedians like Ryan Reynolds preach that delivery and timing are key in purposeful communication.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

I am most motivated when someone tells me I can’t do something. I once heard a quote by Theodore Roosevelt in my undergrad that rings in the back of my head whenever I begin to succumb to criticism, “Keep your eyes on the stars, and your feet on the ground.”

I’ve been told that I wouldn’t get my MBA, wouldn’t become an investment banker, wouldn’t work in Private Equity, wouldn’t become a CEO of a publicly traded company…. And I have achieved all of that by believing in the big picture. Don’t let others’ insecurities or shortcomings affect your life or your willpower to become a force for change. All that matters is what you believe you can do. Whether you believe you can or believe you can’t… you are right. Choice is yours and it is all about mindset.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

The world is much bigger than a company, a consumer product, or a political movement. The world is a living breathing entity of billions of people that will surely outlast me, you, and everyone we know. For me, it would be providing opportunities for those with great ideas. There is a global inequity to access opportunity. Some of the best ideas that have yet to be revealed are waiting in some child’s mind who may not have the means to go to a fancy college or build a prototype. That’s the kind of opportunity I’m talking about.

How can our readers follow you online?

LinkedIn: @SettiCoscarella

Facebook: @TAATGlobal

Instagram: @TAATGlobal

Official TAATTM Website: https://TryTAAT.com

This was very inspiring. Thank you so much for joining us!

Meet The Disruptors: Setti Coscarella Of TAAT Global On The Three Things You Need To Shake Up Your… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Making Something From Nothing: DeJuan Ford Of DeJuan Ford Productions & Faim Film Entertainment On How To Go From Idea To Launch

An Interview With Fotis Georgiadis

Bet on yourself! People invest in the person behind the project, be the best you, that’s what the people want.

As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing DeJuan Ford.

DeJuan Ford is a former “cable guy” turned serial entrepreneur and executive director/independent film actor with six years in the industry. Telecommunications company, 20 + subcontractors. Stock market investor turned. Non- Profit, The Anthony Taylor Foundation targets at risk youth 6–17 through mentoring through life coaching, financial literacy and athletic programs in Detroit, MI.

Growing up in Detroit and falling victim to the streets That motivated him to begin his journey as an entrepreneur and stepping foot into the independent film industry. As a serial entrepreneur DeJuan has created jobs for the community and decided upon an interaction with a filmmaker, Dennis L. Reed II, through his Dennis L. Reed II Productions, that he would like to act and then became a investor in movies. Investment led to creating his own projects at Faim Film Entertainment.

DeJuan is a native Detroiter, currently residing in Orlando, FL. He earned a Bachelor of Business Administration-Finance. He is married with 3 children, DeJuan Jr., Mila, & Liam Ford.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your “childhood backstory”?

I really appreciate you interviewing me, thanks for the opportunity. I am really excited to be a part of this interview. I was born and raised in Detroit, Michigan. I have 12 siblings, 8 sisters and 4 brothers, I am number 11/12. My mother worked at a movie theatre, we spent a lot of time there as kids, and I believe that is what really sparked my interest in movie production. My parents were blue collar workers who installed a great work ethic into our lives.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Collaboration over competition.” I live by this quote daily. We have to understand the power that we possess if we work together. Too often we try to do things alone. Naturally we are competitors and even through competition is great we have to know when to turn it off and collaborate with each other for a greater cause. It is the only way for us to make a difference in our community is by working together

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

I believe that family is the most important thing in life. With your family in tact it allows you to be better at what you do for your career, business or job. The book, Better Dads, Stronger Sons: How Fathers Can Guide Boys to Become Men of Character

Book by Rick Johnson. The one thing in my life that I take the most pride in

is being a father. This book gives a unique perspective of the relationship between a father and son. I was blessed to have my father around, I learned a lot from him, but I want to take it to the next level with my two boys and become the best dad possible.

Ok super. Let’s now shift to the main part of our discussion. There is no shortage of good ideas out there. Many people have good ideas all the time. But people seem to struggle in taking a good idea and translating it into an actual business. Can you share a few ideas from your experience about how to overcome this challenge?

The hardest part is starting. Start by getting over your fear and making a plan of action. Create your tax id, incorporate your business name, research what you will need to get the business going, secure funding and most importantly, bet on yourself! You will face some barriers but keep pushing, your breakthrough will come.

Often when people think of a new idea, they dismiss it saying someone else must have thought of it before. How would you recommend that someone go about researching whether or not their idea has already been created?

In my industry, it’s a little different. It does not matter if someone has thought about the idea before, you can add your own twist to it and make it your idea. To research go to WGA, Writer’s Guild Association, and search. Protect your actual project not an idea. Ex. If you have a script, treatment, book, content of any kind register with WGA West and Copyright Office. You can always create and find out what is out there after you create. Focus on creating and the rest will follow. It is ok to make changes but starting is the first step.

For the benefit of our readers, can you outline the steps one has to go through from when they think of the idea, until it finally lands in a customer’s hands? In particular, we’d love to hear about how to file a patent, how to source a good manufacturer, and how to find a retailer to distribute it.

The first step is creating the idea for the movie. Write it down. Then submit it to a writer to create the script. Once you have the script you can get into the preproduction phase by creating a budget, finding a production crew, casting, scouting and securing locations, have table reads and rehearsing.

Now it’s time to shoot the movie, if you handled pre-production properly, shooting the movie should be a breeze, so they say lol. Proper planning and preparation eliminates a lot of stress and will help things run smooth. Once the movie is shot, it’s time to get into postproduction, editing, sound, color, marketing, public relations, finding distribution and everything else that leads up to the premiere.

What are your “5 Things I Wish Someone Told Me When I First Started Leading My Company” and why? (Please share a story or example for each.)

Have fun, remember why you started. Sometimes we get caught up in the financial side of things and it takes the fun out of it. It makes your life more stressful. Have fun, you are great, the money will come!

Bet on yourself! People invest in the person behind the project, be the best you, that’s what the people want.

Keep pushing, don’t give up! You are going to face countless obstacles and barriers, find ways to overcome them.

Build your network, they say your network is your net worth. In this industry, having a strong network will go a long way.

Maintain a work/life balance. You will burn yourself out if you do not. Make sure you make time for yourself and your family.

Let’s imagine that a reader reading this interview has an idea for a product that they would like to invent. What are the first few steps that you would recommend that they take?

If you have an idea for a film, contact DeJuan Ford and I will get you to where you want to go lol. No, I would recommend reaching out to several writers, make sure you have them sign NDAs. Your next step will be to secure funding. I initially used funds from my personal savings account for my first film, but there are several ways you can go about it.

There are many invention development consultants. Would you recommend that a person with a new idea hire such a consultant, or should they try to strike out on their own?

If you have an invention, then definitely consult an IP lawyer. Entertainment lawyers are good to have in order to consult or create agreements for potential first look deals and overall deals with production studios and distribution.

I wouldn’t recommend a development consultant for the film industry, there is not really a need for it. I believe starting on your own is the way to go. As a filmmaker you have to be involved in the process, you have to understand your market, what they want, and deliver it to them.

What are your thoughts about bootstrapping vs looking for venture capital? What is the best way to decide if you should do either one?

This is tough, I am more of a bootstrapping, go all in, bet on yourself type of guy. So, if you have the resources to do so, that’s the best route in my opinion. You maintain full control and when your project becomes profitable, you keep the entire pot!

Ok. We are nearly done. Here are our final questions. How have you used your success to make the world a better place?

I have used my success to mentor many people in my community. Giving them advice not only about business but just life in general. I also give a lot of opportunities to individuals that are passionate about the film industry, directors, actors, photographers, production managers, etc. I also have classes for the youth where I give them insight on the industry.

You are an inspiration to a great many people. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

I would like to start a collaboration over competition movement. Someone else’s win shouldn’t mean your loss, Collaboration shifts us out of the belief that everything must be hard fought, and instead allows joyful co-creation to show us what is really possible for us to achieve. If we share resources with one another, the sky is the limit. We are always taught to never share your secrets, never share your contact information. But what makes me feel the best is collaborating and connecting with others, helping them achieve their goals.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

One individual I would like to have a private lunch with would be independent film producer/director Shatara Michelle Ford, her film Test Pattern is arguably one of my favorite films. I would like to meet with her to discuss her process, share some resources, collaborate and build more content that reaches the masses.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Making Something From Nothing: DeJuan Ford Of DeJuan Ford Productions & Faim Film Entertainment On… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

If you aren’t passionate about your idea, then don’t go for it. If the idea isn’t burning you up inside, then you may lose steam during the long haul of implementation and execution of that idea. I’ve had other startup ideas before and toyed around with them in my spare time for a bit, but I ultimately lost interest in them because I wasn’t especially passionate about them. When I got the idea for Humankind Investments it basically consumed me.

As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing James Katz.

James is a veteran quantitative equity analyst and data scientist with a passion for socially responsible investing. He founded Humankind Investments in order to bring a more analytical and metrics-based approach to the field. Before founding Humankind, James worked in the ETF industry as a quantitative equity analyst and data scientist for Vanguard. He holds a PhD in Business Administration from Stanford University’s Graduate School of Business and a BA in Psychology and PPE (Philosophy, Politics and Economics) as well as a BAS in Computer Science from the University of Pennsylvania. James is a CFA charterholder.

Humankind Investments is a quantitatively driven investment manager focused on socially responsible investments that was founded on the premise that it would be better for all of us if we widened our perspective and paid close attention to how our investments impacted humankind. Our mission is to give investors concrete and measurable ways to invest in a manner that generates rewards for themselves and for humanity. We offer socially responsible portfolio management services for high-net-worth individuals and institutional clients as well as exchange traded fund products.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your “childhood backstory”?

My mom was born in Colombia and my dad was born in Hungary. I was born in Miami, FL. Neither of my parents were American so we never celebrated thanksgiving until one day when I was old enough to realize I told them that since we lived in America we really should celebrate. My mom agreed. I was excited. Finally, Thanksgiving came around and we sit down to dinner. Turns out my mom made duck instead of turkey. When I asked why she made that choice she said that duck was a tastier bird than turkey. I actually agreed with her on that, but of course that wasn’t the point.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

It’s hard to pick a favorite, but one that I really like is: “Success is the ability to go from one failure to another with no loss of enthusiasm.” The message that I think is relevant to me, and probably lots of people, is that in life things don’t move forward linearly from success to success, leveling up as you go. So, when you meet the inevitable failures in your life, if you take them in stride and keep moving forward, looking for ways to continue learning and growing, then you can be successful.

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

When I was in middle school, I read the book Foundation by Isaac Asimov. The premise is basically that there’s this guy who uses science to understand the world’s problems and ultimately save the world. That book initially inspired me to pursue a career in academia, but ultimately led me to found the firm that I’m currently working on — Humankind Investments.

Ok super. Let’s now shift to the main part of our discussion. There is no shortage of good ideas out there. Many people have good ideas all the time. But people seem to struggle in taking a good idea and translating it into an actual business. Can you share a few ideas from your experience about how to overcome this challenge?

Often having a good idea for a business is like looking across a canyon. You can clearly see the other side, and it looks beautiful, you just don’t know how to get there. The key is to design and build your bridge, bit by painstaking bit, so that you can reach the other side. It can take years to build that bridge. During that time many people might give up on their idea. But if the idea is good enough, and your will to execute it is strong enough, then you might have a good chance to build that bridge.

Often when people think of a new idea, they dismiss it saying someone else must have thought of it before. How would you recommend that someone go about researching whether or not their idea has already been created?

These days a quick google search should do the trick.

For the benefit of our readers, can you outline the steps one has to go through, from when they think of the idea, until it finally lands in a customer’s hands? In particular, we’d love to hear about how to file a patent, how to source a good manufacturer, and how to find a retailer to distribute it.

Once you’ve got the idea, and you know you want to pursue it. I think creating a business plan is a key first step. A business plan basically is an outline of how you will operate for the first few years — how many people you will need to hire, how much money you need to start, and what the steps are to making your first sale. Then you need to secure startup funding for your idea, whether you’re self-funding, getting help from friend and family, or going to VCs. Then you can go about executing your business plan step by step until you’ve made your first sale.

What are your “5 Things I Wish Someone Told Me When I First Started Leading My Company” and why? (Please share a story or example for each.)

I can’t think of 5 right now, but I’ve got one big one that I think is worth 5 little ones. If you aren’t passionate about your idea, then don’t go for it. If the idea isn’t burning you up inside, then you may lose steam during the long haul of implementation and execution of that idea. I’ve had other startup ideas before and toyed around with them in my spare time for a bit, but I ultimately lost interest in them because I wasn’t especially passionate about them. When I got the idea for Humankind Investments it basically consumed me.

Let’s imagine that a reader reading this interview has an idea for a product that they would like to invent. What are the first few steps that you would recommend that they take?

I think speaking with friends and family about it, using them as a sounding board is super helpful early on. They can give you honest feedback on whether you’ve got something worth pursuing and may be able to introduce you to people in that field who can give you advice that can be helpful in starting your company.

There are many invention development consultants. Would you recommend that a person with a new idea hire such a consultant, or should they try to strike out on their own?

I have no experience with invention development consultants.

What are your thoughts about bootstrapping vs looking for venture capital? What is the best way to decide if you should do either one?

Some ideas are so complex and long term that you pretty much need venture capital to get it off the ground. Others are simple and straightforward with quick turnaround times — those might be easier to bootstrap first. The longer you can hold off on using venture capital the more developed your company will hopefully be and you may be able to get a better deal from VC firms later with a better developed company to show them. On the other hand, bootstrapping can be slow-going; VC money can act like gasoline for your company.

Ok. We are nearly done. Here are our final questions. How have you used your success to make the world a better place?

I hope that Humankind Investments helps make the world a better place every day by working to help people invest in the manner that’s best for humanity. That’s the mission of our company.

You are an inspiration to a great many people. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

I honestly hope that Humankind will bring the most amount of good to the most amount of people. Money seems to make the world go round, so I think that choosing to invest it in companies making a positive impact on humanity and engaging with companies to improve their impact on humanity has the potential to make a big positive impact for lots of people.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

Nobody comes to mind immediately, but if any of those big names that you’re talking about want to get lunch with me after reading this interview I’d certainly be happy to make that happen 🙂.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Making Something From Nothing: James Katz Of Humankind Investments On How To Go From Idea To Launch was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Belma McCaffrey Of Work Bigger: Five Things You Need To Be A Highly Effective Leader During Turbulent Times

An Interview With Fotis Georgiadis

Have a vision. Know what you stand for and what you’re building. My vision to redefine work keeps me anchored in my values.

As part of our series about the “Five Things You Need To Be A Highly Effective Leader During Turbulent Times”, we had the pleasure of interviewing Belma McCaffrey.

Belma McCaffrey is the CEO and Founder of Work Bigger, a career coaching platform for dissatisfied high-achievers who want to find their purpose. Through coaching and community, Work Bigger helps individuals connect to their mission and step into their purpose and full potential.

Belma’s work has been featured in Forbes, Fortune, Thrive, and other media platforms. She has a B.A. from Syracuse University and an MBA from Baruch College. Belma is also a refugee from Albania, a mom to two boys, and prior to Work Bigger, she spent 10+ years working in media and strategy roles at companies like the Associated Press and Conde Nast.

Thank you so much for your time! I know that you are a very busy person. Our readers would love to “get to know you” a bit better. Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘take aways’ you learned from that?

I made so many mistakes when I was first starting out! It’s challenging to think of one that’s funny, but looking back I see I made so many wrong decisions that seem obvious now..

One of the earliest mistakes I made is trying to apply a lot of the theories and frameworks I learned in business school to starting a company.

I tried to take everything I learned in accounting, marketing and strategy — lessons and theories based on large, established corporations — and apply the learnings to a business that didn’t even exist yet. I was eager to build something scalable with impact!

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

There are so many people who have helped me get to where I am. One specific person who comes to mind is my coach Jess Geist. I worked with Jess for 2+ years, and the work we did together transformed my life and my business.

I met Jess in 2016 when Work Bigger was just a blog and while I was still working full time at the Associated Press. Work Bigger was still just a dream. She offered a bonus call for a referral, and I remember how powerful that call was for me. It opened up memories and experiences I hadn’t thought about in years, but these memories were deeply shaping the journey I was on and the decisions I was making.

Unfortunately, I couldn’t afford to work with Jess then. I kept going, regardless, and eventually I got to a place where I could work with her for 9 months. During that time, I started making big decisions and taking massive action in my business. I took Work Bigger from beta to launch with two sustainable revenue streams. That was really the beginning of creating a business that has impact and soul and is also profitable.

I continued to work with Jess after that. She supported me in developing a customer journey that takes our members from finding their purpose to fully stepping into their purpose and potential.

Extensive research suggests that “purpose driven businesses” are more successful in many areas. When your company started, what was its vision, what was its purpose?

My vision has always been to redefine work. I see so many people leveraging work as a way to check off boxes or climb a ladder that society has created. I see so many people making unconscious decisions about their lives and work, and as a result, there’s a lot of suffering.

Instead of pursuing this unconscious path, individuals can leverage work as a vehicle that leads to creativity, growth, impact and creating a life full of meaning. This means learning to work from a conscious, healthy place and understanding your own purpose and mission as a leader.

Because of this, we first support our members with finding their purpose, then we help them through their leadership journey. We support them with stepping into that purpose by developing healthy mindset habits, deepening their confidence and also supporting them with prioritizing their wellbeing and life.

Thank you for all that. Let’s now turn to the main focus of our discussion. Can you share with our readers a story from your own experience about how you lead your team during uncertain or difficult times?

I think the past two years have been full of difficulty and uncertainty for everyone. The way I lead my team here is to treat everyone as a human first. Many of my team members have experienced grief, loss, illness, and so much more.

For example, in a span of two months, my executive assistant lost her brother and had several family members hospitalized from COVID. We’re a small of team of 4. We stepped in and took on her workload so she could be with her family.

As a team, we always prioritize life. I give my people space to process what they need, and I think that’s really important in allowing them to feel seen, heard and supported. Nothing is more important than one’s health and wellbeing.

Did you ever consider giving up? Where did you get the motivation to continue through your challenges? What sustains your drive?

The only times I’ve ever considered giving up is when I’ve experienced burnout. When you’re burned out, you’re so exhausted that continuing to build a business feels very daunting.

Burnout doesn’t happen often for me because I’ve done a lot of work personally in this area, and it’s something we also support our clients and members through. However, I’m human and I do think burnout can slowly happen without realizing.

This past December was a really challenging time for my family and me. We recently moved from the east coast to the west coast and have been adjusting to a new life. My husband and I have two small kids (ages 1.5 and 6.5). Our kids, especially our youngest, were sick repeatedly in a 3 to 4 month period. And our oldest has been missing family back home. Add a pandemic to the mix, and it’s been a lot physically, emotionally and mentally.

I’m still coming out of this challenging month, and I don’t know that I’ve “motivated” myself to keep going.

What I did do and what I’m doing is allowing myself to be exhausted. I’m not pushing myself to do all the things. I’m scaling back some work projects and pivoting. I’m letting go of the pressure to do it all. Unexpected family demands happened that were out of my control, and I have to pivot as I go.

What would you say is the most critical role of a leader during challenging times?

The most critical role of a leader is to lead by example. I’m very vulnerable with my team. I let them know when things are tough and when I don’t know it all. As a result, they also open up with me and let me know when they’re experiencing something challenging.

My Program Liaison who is in charge of our program enrollment and I especially have a great relationship. She shares with me when she makes a mistake and directly asks for feedback to improve. It’s amazing! The trust we have in each other allows us to pivot and learn quickly.

When the future seems so uncertain, what is the best way to boost morale? What can a leader do to inspire, motivate and engage their team?

The best way to boost morale during uncertain times is to hold both space for the uncertainty and the vision. It’s important to acknowledge the fear and the uncertainty. It’s there. Let’s not pretend otherwise.

At the same time, encourage your team to hold on to the purpose and the vision of what you’re all building. Always highlight the impact. The impact isn’t about you, it’s about what you’re all working on together as a team, and it’s important.

What is the best way to communicate difficult news to one’s team and customers?

I’m a big fan of nonviolent communication. There are limitations to this method and it’s quite complex, but what I love about NVC is that it encourages us to share facts rather than stories. Communicating data is a powerful thing, and we often don’t know how to do it. NVC also allows us to connect to and share our feelings. There’s a vulnerability element that’s really important.

Overall, I think leveraging parts of NVC can build empathy and understanding.

How can a leader make plans when the future is so unpredictable?

We have to focus on what we can control. If we focus on what’s unpredictable, we’re going to operate from a place of fear.

There’s this exercise in the 7 Habits of Highly Effective People that I love to use both for myself and with my clients, which is called the Circle of Influence. The Circle of Influence consists of everything that’s under our control — how we show up, how we react to the unexpected, and the work we do on ourselves to be conscious, healthy leaders. It’s an empowering way to lead.

At the same time, we acknowledge what’s in our Circle of Concern — everything that’s creating worry or stress. We can then choose consciously to focus on what we can control.

Is there a “number one principle” that can help guide a company through the ups and downs of turbulent times?

Anchoring yourself in your purpose can help a company navigate turbulent times. Your purpose is your north star and is rooted in your values. And if you’re truly connected to the deeper aspects of the business — why you’re building it in the first place and the impact that you want to make — you can find the faith to get through difficult times.

Can you share 3 or 4 of the most common mistakes you have seen other businesses make during difficult times? What should one keep in mind to avoid that?

• One mistake is to not listen to customers, team members or ourselves. During difficult times, there’s a lot of fear. And when there’s a lot of fear, we’re in fight or flight and we tend to make decisions that don’t serve us. To avoid this, slow down. Take time to acknowledge the difficulties. Let yourself — as a leader — be with the fear of things not working out. Once you’ve given yourself some space to do this, you can shift and continue to make decisions from a place of possibility.
• Another mistake is making decisions from a place of burnout or exhaustion. This is similar to the first point, but leaders are often exhausted. And when they’re exhausted, they’re just trying to get through the day. You can’t be creative or innovative or serve your customers from this place. When this happens, stop. Take note of what’s going on in your body and give yourself the space and care you need to start operating from a healthy place. One way that I process my burnout is by journaling. I spend time just writing out what I’m feeling and thinking.
• Another mistake is putting profit before people. To me this is a short-term view of building a business. Great businesses are led and created by people. I truly feel that people are our greatest resource. To avoid putting profit before people, anchor yourself in your values and why you started this business. And consider the impact you have outside of yourself.

Generating new business, increasing your profits, or at least maintaining your financial stability can be challenging during good times, even more so during turbulent times. Can you share some of the strategies you use to keep forging ahead and not lose growth traction during a difficult economy?

It’s very important to me that I’m building a business that supports my life goals and my family. This is contrary to what I’ve learned in business school and what we hear in the media, but I focus on paying myself first. I have specific percentages allotted for operational expenses, profit, income — and I try to stick to that. I consider it a healthy business when I can pay myself what I need to support my family.

Also, I’m building a reserve fund for slower months. This gives me the peace of mind I need when we need to shift strategies.

Here is the primary question of our discussion. Based on your experience and success, what are the five most important things a business leader should do to lead effectively during uncertain and turbulent times? Please share a story or an example for each.

Have a vision

Know what you stand for and what you’re building. My vision to redefine work keeps me anchored in my values.

Have clarity of purpose and values

This is so foundational. Without clarity of purpose and values, making difficult decisions will be impossible. You need your north star and you need to be connected to why you’re doing this. It will keep you going when things feel impossible.

Heal your trauma

We are human beings, and many of us have a lot of trauma that’s unprocessed. As a result, we bring this to the workplace and in how we lead. I believe healing ourselves is one of the most responsible things we can do as leaders. Healing my own trauma and making this part of my leadership journey allows me to be a better listener and coach. And I can hold the challenges that come with building a team and business because I have the capacity to do so.

Learn to listen actively and deeply and work on your communication skills

If we all slowed down and listened instead of talked, we’d learn so much about each other, including our needs and our struggles. Learn to listen to your customers, your team and also yourself. You’ll be much more equipped to build a business that serves all stakeholders.

Be quick to pivot

Learning to make decisions quickly is so important. Time is our greatest resource, and the faster you can pivot when things aren’t going well the better. This applies to who you hire or fire and what you need to do to grow the business.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

This too shall pass.

This helps me remember that painful, challenging times are temporary. I go to this quote when things feel challenging in my personal life, and when I’m dealing with a disheartening, stressful work situation.

How can our readers further follow your work?

Go to www.workbigger.co and @workbigger on Instagram

Thank you so much for sharing these important insights. We wish you continued success and good health!

Belma McCaffrey Of Work Bigger: Five Things You Need To Be A Highly Effective Leader During… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Meet The Disruptors: Rebecca Balyasny of Bande On The Three Things You Need To Shake Up Your Industry

An Interview With Fotis Georgiadis

Focus on what’s most important to driving the business and don’t get bogged down in the details.

As a part of our series about business leaders who are shaking things up in their industry, I had the pleasure of interviewing Rebecca Balyasny, Founder of Bande.

Rebecca has always been an athlete. From her earliest sports experiences to days playing tennis in college and moving into adulthood, fitness has always been a source of joy and fulfillment.

When the COVID pandemic hit, Rebecca — like so many others — yearned for connection and inspiration. As a working mom, she needed to make the one hour a day she had to herself count. After trying countless fitness programs, Rebecca found herself still missing the connections she had formerly enjoyed in person, working out with the instructors and friends she loved.

Bande was born from Rebecca’s desire for connection and community in this ever-changing world. She created a beta version of the concept and invited some of her best friends from all over the world to attend a virtual barre class with one of her favorite instructors. Then something amazing happened:

“There was a magical micro-moment in the beginning of class, where I waved to my friend and knew we were sharing the same experience. Then more magic came when the instructor called my name, taking a real interest in what I was doing and helping to push me along and coach me. At that moment, I knew I was on to something that was going to change the way people experience and connect through fitness.”

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

Sports and athletic pursuits have always been a central part of my life. I played competitive tennis growing up and Division 1 college tennis. After college, I took up basketball and made some of my best friends and memories playing on teams throughout my 20s. In the following decade, I went on to raise six kids while also working. I couldn’t find the time to play sports or get to a gym regularly, so I started working out at home. These workouts were okay but were not inspiring me.

When the pandemic hit, I was craving connection more than ever before. I also started to realize that I wasn’t’ as strong as I aspired to be. My family had moved to Jackson Hole, and I wanted to feel strong in order to climb and ski mountains.

A neighbor recommended I go on a live class with an instructor named Bergen who was based in NYC. BOOM! I got on the line and felt the pervasive energy of Bergen and the 50 others in the “room”. Bergen called my name and told me not to drop my weights. I was dying, but these other people were crushing it, and Bergen kept calling my name and pushing me harder. I ended the class feeling high and connected like after a basketball game.

I continued to look around for platforms that were focused on live, two-way interactive workouts, and there were none out there. I knew that there was an opportunity to create a platform in the live two-way interactive space where people would leave feeling exhilarated and connected.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

In the initial weeks of our launch, I logged on to class and everyone in the room was named Bergen, the instructor’s name. Somehow, everyone was on the instructors’ account yet the instructor, Bergen couldn’t log in and lead the class. I had to stall and lead the class.

With technology in general and in particular, building new technology, issues will always arise. Have a game plan in place on how to solve tech problems as quickly as possible, make sure a communication strategy is in place, and try to always have a back-up solution.

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

I’ve organically developed an inspiring group of female founders who include Suzanne Yoon, founder of Kinzie; Kendra Butler, Alpyn Beauty; Lela Rose, Lela Rose; Jacq Tatelman, STATE Bags; Coral Chung, Senreve; Jess Bielgik, Paceline.

I go to these women for advice on many levels. The impact these women make is that I have a front row seat, watching them persist and succeed in building fruitful businesses. I hear about their ups and downs; and they are so honest about their downs. But each one of them gets back up, persists, and have built really successful businesses. They give me the strength to push forward.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

We are focused on optimizing the live, interactive workout experience through a combination of technology and instructor training. We have built our own video platform that changes the way online fitness is experienced and makes it truly social. Moreover, we are focused on being real. Real social interactions. Real feedback. Real progress.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

Disrupting is positive when it improves people’s lives, creating efficiencies, optionality, and ultimately, happiness. In our industry in particular, the advent of virtual options has created significantly more accessibility to getting your best workout whenever or wherever one is or lives. People can feel good and improve their lives at almost any given time. The disruption is also positive for the network of instructors who have more flexibility to work from anywhere and spend less time commuting and more time with family, for one example. On the not so positive side of the coin, brick and mortar fitness and wellness studios have struggled. That said, there are significantly wider audiences and a larger pie to attract new consumers.

Can you share 3 of the best words of advice you’ve gotten along your journey?

• You need to be an optimist when you are building a start-up.
• Look to hire people who are passionate about your mission, first and foremost.
• Focus on what’s most important to driving the business and don’t get bogged down in the details.

We are sure you aren’t done. How are you going to shake things up next?

We are expanding with custom programs for corporates and seniors. Everyone has different needs, but they all share the desire for live connection through fun workouts without worrying about going to a gym.

Do you have a book, podcast, or talk that’s had a deep impact on your thinking? Can you share a story with us? Can you explain why it was so resonant with you?

Atlas Shrugged always motivates me while telling an amazing story. The determination to make a change in the world and the grit needed to rise to the challenge.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Live and learn. Starting a company is an exercise in humility. You’re always making mistakes that are glaringly obvious in hindsight, but tough to avoid when you’re moving fast with a new company.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Everyone should do something entrepreneurial at some point in their lives. It doesn’t matter if it’s starting a non- profit, a small business, a soccer team, or the next huge tech company. You learn so much about yourself, the challenge of creating something from nothing, and you grow tremendously as a result.

How can our readers follow you online?

I am a pretty private person, and focused on family and business, but please follow Bande and our amazing instructors @webandetogether!

This was very inspiring. Thank you so much for joining us!

Meet The Disruptors: Rebecca Balyasny of Bande On The Three Things You Need To Shake Up Your… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Making Something From Nothing: Ashley Bush Of The Chameleon Collective On How To Go From Idea To Launch

An Interview With Fotis Georgiadis

You can never be too generous. Or too kind. Or too honorable. Always err on the side of caring for people instead of money. My goal is to make sure every sale, customer, employee, co-worker knows how seriously I take the responsibility of their trust. They have all trusted me with something — their money, their website, their project, their career, their investment. At the end of it all greed and self-preservation never win.

As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing Ashley Bush.

Ashley Bush is owner of Ash Bush™ calligraphy brand and one of the founders of the Chameleon Collective, a 10,000 NFT project turned metaverse company. She’s a professional artist from Memphis, TN who has birthed two creative businesses alongside her husband, Zach, as well as 3 tiny humans. Last year the couple set out to ‘check out what these NFT’s are all about’ only to find themselves, months later, with 1.2 million dollars sitting in their business wallet, after selling 10,000 jpegs of goofy chameleons in just one week.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your “childhood backstory”?

I grew up in an overly-normal, middle class home, in the Blue Ridge mountains of South-west Virginia with my mom, dad, younger brother and sister. As a young girl I was not interested in daydreams of marriage or mothering, nor was I captivated by the pretend world of house and babydolls. Instead I passed the time forcing my younger siblings to be students in my college lecture, co-anchors on our family news channel, or stand-in actors as I directed an award-winning screenplay. This infatuation with big city life, CEO-level meetings and ‘high heels that click down the halls’ never subsided, even as the season of childhood blurred into adulthood.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My all-time favorite quote was given to me 8 years ago when I started my first company. A client came to me with a creative vision after having multiple failed attempts from other artists to manifest it for her. Upon finally capturing her vision, she sent me a message that I’ve found has only become truer with time — “If you want something done, give it to a busy mom.”

At the time I was only one child in, now 8 years later I have 3 small children circling my legs — despite my disinterest in the domestic life. The quote not only gives me strength and confidence on days when I feel like I’m drowning in all the responsibilities, but also serves as a reminder to look where no one else is looking. To not follow the traditional paths, systems, resumes or protocol. The next great employee, client, partnership may not be stepping out of his town car in downtown Manhattan, but might be working three jobs in South Memphis while attending night school.

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

One of my favorite authors is Toni Morrison. All of her words are embedded in my soul, her raw honesty and writing style transported me to the inner struggle of her characters in ways I’d never experienced before. This practice of extreme empathy and others-mindedness drives much of who I strive to be.

Ok super. Let’s now shift to the main part of our discussion. There is no shortage of good ideas out there. Many people have good ideas all the time. But people seem to struggle in taking a good idea and translating it into an actual business. Can you share a few ideas from your experience about how to overcome this challenge?

Don’t overthink it and just start — with each business venture I’ve embarked on I can honestly look back and say, “If I had known what this would entail or how much would be involved I don’t think I would have started.” If there’s a big dream you have, chances are the road is not going to be even remotely easy, but the grace of life is that you don’t have what you need to cross those bridges now, because you haven’t gotten to them yet. When you do, you’ll be ready.

One step at a time — in the age of the internet there’s no shortage of training and information. Find the balance between overwhelm of where you are versus where you need to be and instead break it down into easy to manage steps. There have been many days where “Make a to-do list” is the only thing crossed off on it, and that’s okay… at least the list was made.

Connections are (almost) everything — Don’t burn your bridges or write anyone off as unnecessary. Even if you can’t see their value to you now, life has a way of flipping things upside down and turning tables very quickly and those random connections might just be the make or break that you’ve been waiting on.

Often when people think of a new idea, they dismiss it saying someone else must have thought of it before. How would you recommend that someone go about researching whether or not their idea has already been created?

If you’re about to enter a new space as a retailer you need to spend an adequate amount of time on the consumer side of it. Research, don’t just visit it, become immersed in it. Learn the struggles, the gaps, the big name players, the audience. Search patents, trademarks and copyrights, and then see how you can merge your new idea with who you are to differentiate it from the others. You’re an asset in and of yourself, so don’t force something unnatural — take an idea and make it your own.

For the benefit of our readers, can you outline the steps one has to go through, from when they think of the idea, until it finally lands in a customer’s hands? In particular, we’d love to hear about how to file a patent, how to source a good manufacturer, and how to find a retailer to distribute it.

1. Ideation — We start in our sketchbook and with vision boards. I have a plethora of secret Pinterest boards where I collect ideas, inspiration, articles and images.
2. Prototype — we’ve sculpted things out of clay, glued plastic together, put out small collections for feedback from other professionals and consumers within the space.
3. Design — After we have a working prototype and solid idea we make a 3D build of the product or more finalized concept. We then disseminate these to beta-testers.
4. Print — We 3d print our models, we might send that off to a manufacturer for a quote, make molds or pitch it to an audience, team or investor. Or we might invest in the technology to manufacture it in-house and hire employees.
5. Patent — Filing a patent takes time and there’s a couple ways to do it. You can get in contact early on with a lawyer who specializes in trademarks and copyrights who will walk you through everything, or you could use an online filing system like Legalzoom, or you could even submit it yourself. Whatever avenue you choose just expect it to take at least 9 months from application to finish.
6. Retail — nowadays there are so many amazing retail options outside of brick and mortar. We sell our products all over the world using online shops like Amazon, and Etsy. But we also wholesale our products to other online and physical shops — my favorite site for finding and selling wholesale has been Faire.com.

What are your “5 Things I Wish Someone Told Me When I First Started Leading My Company” and why? (Please share a story or example for each.)

1. Figure out your core motivators — Money? Passion? Time? Purpose? I took Shanna Skidmore’s Blueprint Model course 4 or 5 years ago, and it completely changed how I focused on my business. I found that for me passion and time are my top motivators. I work and create things that bring my passion alive, and I love the flexibility to stop whenever I want or to bring my kids along with me.
2. Outsource, outsource, outsource. It’s so tempting to do it all — either because we feel we’ll do it best or because it will be cheaper. But I promise you, neither is true. With my first business I did it all — website management, packing orders, social media, marketing, product photography, taxes and it burnt me out and stalled my growth. With my second business I’ve learned to stay in my lane. I love creation, ideation, branding, design — if I spend my time on that and leave the rest to others whose passions align with that work — there’s no stopping what we can do together.
3. You’ll work way more for yourself than you ever will for someone else. And it makes sense, but be prepared for it to consume your whole life. As amazing as the entrepreneurial journey is, I do miss the days of shutting down the PC at 5pm and leaving work at the office.
4. So make strong boundaries — In a similar vein, get your priorities in order because time will become your most valuable asset. For some reason I’m constantly surprised at my human-ness… why do I expect myself to be excellent at everything? It’s an unrealistic standard. And I found that when I’m trying to do too much, instead of doing anything with excellence I just end up doing 10 half-assed, mediocre things.
5. You can never be too generous. Or too kind. Or too honorable. Always err on the side of caring for people instead of money. My goal is to make sure every sale, customer, employee, co-worker knows how seriously I take the responsibility of their trust. They have all trusted me with something — their money, their website, their project, their career, their investment. At the end of it all greed and self-preservation never win.

For example, Zach and I recently sold out our 10k NFT project and we noticed a trend with other projects — fractionalizing all of the initial sale to those in charge. The artist gets 50%, the developer gets the other 50%… and plenty of projects where the one founder just takes it all. These founders are now less and less invested with the success of the project, as they pull away from it with the money they made, the project dies. We decided instead of taking everything we COULD, we would only take what we need. Zach and I took 17% of the initial sale combined, and the rest of it sits in a community wallet to pump back into the project. This alone gives our project a year’s runway to create all kinds of new developments and innovative tech. I could take the million and run, or I could turn it into millions for me and others with patience, wisdom and sober-mindedness.

Let’s imagine that a reader reading this interview has an idea for a product that they would like to invent. What are the first few steps that you would recommend that they take?

Ask yourself all kinds of questions — does this solve a problem? How does this add value to someone’s life? Why do I want to make this? What do I want my life to look like? What is an ideal day? Could I spend 12 hours a day talking about this? What does my ideal customer look like? Where does she shop? Where does he spend his time online? Internal research, market research, all kinds of research.

But I think the most important question I’ve had to ask myself is, “what does success look like for me?” After 8 years of inventing and manufacturing calligraphy products I had a notebook full of ideas for my shop, they were on brand, unique, sell-able… I found the seasons of my life changing and with it the realization that I don’t want to work 10 hours a day designing, marketing, 3D printing, emailing and packing orders. I want to get back to just the creation, the art and so I decided to hone in on the only things that give me passion and either scale back, or pass-off the other tasks to someone else. Do I make as much money as before? No. But do I have more time for the things I love? Yes. And since time and passion are my core motivators that means I’m running a successful business.

There are many invention development consultants. Would you recommend that a person with a new idea hire such a consultant, or should they try to strike out on their own?

This depends so much on your skill set and circumstances. Lots of people don’t have the luxury to even consider invention development consultants, me included. My only option was striking out on my own, but would it have been much easier, more successful much quicker with a consultant? Probably.

What are your thoughts about bootstrapping vs looking for venture capital? What is the best way to decide if you should do either one?

Personally, I’m team bootstrap. We’re a scrappy team from the ‘worst’ zip code in Memphis so the struggle and the lean-ness is almost second nature to us. We also have a no-debt rule, we pump all funds back into the business slowly and gradually and if we don’t have the money for something in particular we find a way around it.

Ok. We are nearly done. Here are our final questions. How have you used your success to make the world a better place?

As I’ve mentioned before Zach and I live in S.E. Memphis, willingly, cheerfully. We love it for many reasons, but a quick google search will show you that Memphis is the most dangerous city in America with 400% more gun violence than the national average. Our neighborhood is very near and dear to our hearts and the minute we saw the financial projections for our latest project we knew we wanted to harness the power of NFTs to solve IRL problems. So we made our first year of business goal to give away $250,000 to our local community!

You are an inspiration to a great many people. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

To not just donate to or do good things for marginalized communities, but to become associated with them. Make poverty, gun violence, school to prison pipeline, wealth gaps, discrimination YOUR problem, not just someone elses. I would love to see a movement of not just talking about how to make the ‘bad’ neighborhoods ‘good’ — but how to bring out the good that is already present in them. Make that community you care about, your community. The ‘bad schools’ matter more now because your kids go to them. Those neglected streets and over-policed neighborhoods are more important because you drive that road every day, and watch neighbors you love wrongfully targeted. We must bear each other’s burdens, sometimes at the expense of our own comforts and ideas of ‘safety.’

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

Michelle Obama. She’s a woman full of integrity, ambition, self-lessness, compassion and genius. I would just love to sit in her presence and soak in her wisdom.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Making Something From Nothing: Ashley Bush Of The Chameleon Collective On How To Go From Idea To… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Adedayo Akande Of the University of Health Sciences Antigua: Five Things You Need To Be A Highly Effective Leader During Turbulent Times

An Interview With Fotis Georgiadis

Be optimistic — There is nothing worse than a leader who is a “Debbie Downer.” No matter how difficult things might get, it’s always best to remain positive. Your attitude has a direct impact on your team and their performance.

As part of our series about the “Five Things You Need To Be A Highly Effective Leader During Turbulent Times”, we had the pleasure of interviewing Adedayo Akande.

Dr. Adedayo Akande is a Chicago-born/Antigua-raised businessman. He is the Chairman and President of the Caribbean-based Medical University, the University of Health Sciences Antigua. Dr. Akande became Vice-Chairman of UHSA upon the passing of his father, Dr. Yele Akande, the founder of the 40-year-old organization. In 2018, Dr. Akande became the chairman and president of UHSA. During his tenure as President, UHSA has witnessed numerous developments, even during the pandemic, including expanding its international programs and venturing into new areas of business such as psychedelic research.

Thank you so much for your time! I know that you are a very busy person. Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

I started my career working for a Fortune 500 company, building my career in the corporate world. Although one of the primary reasons for this pathway was my intent to eventually bring my experience to my family’s business, I was not in the medical education space. However, after the sudden passing of my father, my plans were cut shorter than anticipated. Suddenly I found myself in the unfamiliar medical education industry. However, after quickly learning, I was able to bring my experience to benefit the organization.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘take aways’ you learned from that?

One of the funniest mistakes that I made when I first started was having somewhat of an inferiority complex due to being in a new industry. However, I soon realized that everyone on my team values my guidance as a leader, so I soon recognized the importance of having the necessary experts around me to provide their knowledge. Over the years, I’m proud to continue surrounding myself with those who have the essential skills that allow us to venture into new projects as needed.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

I credit my mother to getting us to this point. Although she had a different way of leading the organization, I do recognize all that I learned from her during her tenure as Chairman since the passing of my father. I will say that operating a family business comes with its challenges, particularly if working with a parent. However, since her retirement from the organization, much historical knowledge has been passed on, which is useful for future decision-making.

Extensive research suggests that “purpose driven businesses” are more successful in many areas. When your company started, what was its vision, what was its purpose?

Since its inception, our motto has been “medical school to the world.” This not only stands for the fact that our students come from many parts of the world, but it also stands for the impact that our organization makes. Students who graduate and enter the workforce can positively impact future generations on a global scale. Our graduates treat mothers, fathers, sons, and daughters, which is unbelievable when you really think about it. Sure, graduating as a physician is impressive. But when you think about the impact these individuals can make on the lives of the public, it’s quite unbelievable. All from a medical college based on a small Caribbean Island.

Thank you for all that. Let’s now turn to the main focus of our discussion. Can you share with our readers a story from your own experience about how you lead your team during uncertain or difficult times?

Not long after becoming president, our institution lost a source of student loan funding. Although out of our control, it impacted business operations and affected student enrollment. We worked to get past this matter. However, we soon experienced COVID-19 like the rest of the world. As a result, we were forced to change our business processes entirely, as we moved a portion of our academic programs online since travel to our campus was not possible. This transition was difficult, but we were able to quickly make this change primarily due to my technology background. During these times, it has been a matter of not just keeping open communication with our students and our team, but focusing on our next steps. With the variant looming on the horizon, the changes we made may be more permanent for the time being. However, adapting to change and the “new norm” is just something we must do, and our team has done a great job throughout all of what we’ve been through.

Did you ever consider giving up? Where did you get the motivation to continue through your challenges? What sustains your drive?

I honestly have at times, but knew despite any hurdles, that I couldn’t. I credit my wife for the motivation to continue through these challenges. Oftentimes, she is the voice of reason for many scenarios. I also rely heavily on my faith. The reality is that leaders may not always have an outlet to voice their concerns, so it’s important to find that source, whether it be a spouse, mentor, or even online advice, as a means to find balance. I also believe the position I serve is much bigger than just me or my family. There are many who are relying on us to allow them to make a positive impact in this world.

What would you say is the most critical role of a leader during challenging times?

Being a leader is not an easy task during challenging times. I would say a critical component is the ability to be transparent, yet empathetic. Those two particularly go hand-in-hand when it comes to decision making during uncertain times.

When the future seems so uncertain, what is the best way to boost morale? What can a leader do to inspire, motivate and engage their team?

Take a step back and realize all that has been accomplished. When you are working towards a common goal, there will be challenges. The goal is to focus on the big picture at all times. The pandemic might be the most uncertain thing experienced for most organizations, including ours, but knowing the past and what we aim for in the future significantly impacts morale positively. Also, celebrating minor accomplishments is essential.

What is the best way to communicate difficult news to one’s team and customers?

The best method to communicate news is in person or in a pandemic world, via conference is now satisfactory. However, during this process, leaders need to understand why a problem has taken place and thoroughly understand how this might impact their team. Simply delivering bad news without really understanding how it will affect others can distort your message and oftentimes cause a negative outcome.

How can a leader make plans when the future is so unpredictable?

The only constant in life is change. Plans will change, and that’s the reality. At the end of the day, leaders should have a vision of where they want to go. Without vision, there is failure. Of course, there may be hurdles, but I believe if you keep making steps towards your ultimate goal, it will be achieved.

Is there a “number one principle” that can help guide a company through the ups and downs of turbulent times?

Although communication with your team and clients is essential, the ability to make decisions and move forward quickly is a necessity.

Can you share 3 or 4 of the most common mistakes you have seen other businesses make during difficult times? What should one keep in mind to avoid that?

• Not communicating enough and moving too fast without consulting key individuals. This is an easy mistake, particularly in a small business, where oftentimes decisions must be made quickly and while there may not be too many individuals to discuss ideas with.
• Lacking empathy for employees. Difficult decisions are never easy to make with employees. Particularly during times of uncertainty. When making decisions, it is always important to recognize why the decision was made and how it will affect others.
• Not adapting to change. I personally believe that this is a common mistake in any organization because change cannot be avoided. The negative effects of organizations not adapting to change has been seen in all industries.

Generating new business, increasing your profits, or at least maintaining your financial stability can be challenging during good times, even more so during turbulent times. Can you share some of the strategies you use to keep forging ahead and not lose growth traction during a difficult economy?

A primary strategy is “cut your coat according to your size,” which is a statement my father often said. It stands true in all scenarios. For instance, in successful times, it’s important to be wise about expansion because things may not always go as planned, as we have seen in recent years. For example, we have been able to operate our organization without the need for outside capital. Of course, this has its challenges, such as growing slower, etc. However, it has helped to avoid putting ourselves into situations of uncertainty. As we revise these decisions and now seek assistance to grow, it is still important to maintain certain principles to avoid mistakes while expanding quickly.

Here is the primary question of our discussion. Based on your experience and success, what are the five most important things a business leader should do to lead effectively during uncertain and turbulent times? Please share a story or an example for each.

• Lean on your team — Although a leader’s job is to guide others, your team is where things really happen. People are in position to do their job and share their knowledge, take advantage of that.
• Be proactive — If there are things on the horizon that either don’t look right or if there might be opportunities, make the decision to act.
• Find balance — Life is already stressful and being responsible for others, particularly during challenging times, is even more stressful. Despite what occurs, always remember that life is to be enjoyed no matter how negatively things might seem.
• Seek out positive/meaningful relationships — One would be surprised about where great advice comes from. I’ve received valuable advice from individuals from an array of different backgrounds and industries. Much of that has been extremely valuable to me and my organization.
• Be optimistic — There is nothing worse than a leader who is a “Debbie Downer.” No matter how difficult things might get, it’s always best to remain positive. Your attitude has a direct impact on your team and their performance.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

I rely heavily on a bible scripture quote, which is “All Things Work Together For Good.” I believe this in all aspects of my life and business, particularly during challenging times. There is always light in challenging times and once you come out on the other end, your experience will simply make you a stronger leader.

How can our readers further follow your work?

I can be found through our University’s website, www.uhsa.ag. I am personally on LinkedIn as well.

Thank you so much for sharing these important insights. We wish you continued success and good health!

Thank you for the opportunity!

Adedayo Akande Of the University of Health Sciences Antigua: Five Things You Need To Be A Highly… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Future Is Now: Gil Rabbi Of Storycards On How Their Technological Innovation Will Shake Up The Tech Scene

An Interview With Fotis Georgiadis

Do not rush to do what others tell you. It’s important to listen to everyone, but they do not always know better than you. What’s more, in order to lead and produce things that don’t already exist, you will usually find yourself against the current. You need to keep going your way. Get feedback along the way, but do not stop because some people have given you their opinions about what you’re doing.

As a part of our series about cutting edge technological breakthroughs, I had the pleasure of interviewing Gil Rabbi.

Gil Rabbi is one of Israel’s digital pioneers, founder & CEO of Storycards, the first no-code platform for engagement products, and founder of Rabbi Interactive. He was chosen among the most influential people in the Israeli “40 under Forty list for 2018”, and for one of the 100 most influential people in the digital fields in 2016. His focus over the past decade has been developing interactive technologies that make users stay longer on sites and apps. Each month, Rabbi products are used by over 5 million people, including products that accompanied the Eurovision and the Rising Star TV format that enabled millions of viewers to vote in real-time from their homes around the world. He’s been featured in International Business Times, Entrepreneur, Israel National News, and more.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

I started writing code as early as the age of 8 when my father brought home an IBM computer. At the time, most people had no idea what it was. Creation for me was a kind of escape from the everyday life, as I didn’t like school. I think technology and code helped me deal with my stress and thoughts, and still does today. I learn everything on my own, and even now, after all this time, I still have the passion to be a pioneer revealing new technologies.

Later, I joined the Israeli army like all teenagers in Israel. As a part of my military service, I presided over the planning and development of the digital platform for my base’s enlistment process. I think it was the first time I discovered that my code could help not only me, but also others. It swept me away when I realized the power I had to make others’ lives simpler or better using technology.

In 2005 I founded a technology agency that focused on engagement and interactive products. After a few years, the agency became one of the top 5 technology agencies in Israel. It went on to become a groundbreaking firm known for its innovation.

In recent years I have tried to streamline our working methods, I decided to develop an internal platform that could help us create our products faster. We worked on this platform for 3 years and then began testing it with our existing customers.

It was successful and the products we formerly developed from scratch for each of our customers were now being created without any code. Our clients didn’t notice a difference in quality and it changed the way we were able to work.

After seeing how much it helped us, I realized I must share it with the world and developed Storycards as a SaaS product. This allowed anyone without any technical knowledge to set up exactly the same products I have been developing for years.

Can you share the most interesting story that happened to you since you began your career?

Honestly, it’s hard for me to pick just one, but I’ll choose the last one that touched me.

In preparation for the European Eurovision Song Contest, I was invited to serve as a mentor at Hackathon where startups offer ideas for technologies that can enhance Eurovision broadcasting and the experience for viewers. There I met two 17-year-old teenagers, talked to them and felt like I was talking to myself at the age of 17.

I connect with people who are engaged in something out of love and passion and who are not motivated only by money or a career. These are the same people who will not leave the chair until they can create the product they dream of.

And in many cases, these people are children just like I was, who have found a place to relieve the tensions and pressures of everyday reality.

Luckily, these 17 year-olds did not win the hackathon, which meant I was able to offer them the opportunity to do a startup with me. After a year of working together, we were the first in the world to establish a technology and algorithm that enables communication between mobile devices using only sound waves — and independent of cellular reception or internet connection.

From this innovation, we were able to transmit information to about 600K people’s telephones in the largest festival in Israel. After the media coverage we received in Israel, I felt that if there was someone who believed in me at the age of 17 the way I believed in these children, maybe I would have gotten to a better place. I remembered how at that time, no one gave me a chance. In the end, what humans need, especially at young ages, is someone who believes in them and gives them confidence.

Can you tell us about the cutting edge technological breakthroughs that you are working on? How do you think that will help people?

Storycards allows anyone to produce digital products that creates engagement with its users, without any coding. We’ve taken all the knowledge that we have accumulated over the years in our technology agency and put it into creating this platform.

I’ve seen several startups that have tried to create similar products, but they’ve all stuck with fixed templates, which prevents brands and big sites from using these platforms and forces companies to spend a lot of money to develop engagement products every year. Our concept is the opposite, you can create whatever you want, with any visual quality you choose. At the end of the day, Storycards will look like an integral part of your website, as though it was custom developed for you.

So, what makes Storycards unique is that we let the editor create any design they want, but in addition we also have a nascent technology of artificial intelligence. The platform provides feedback on how to improve itself as well as how to increase the level of engagement with the site users. Storycards assigns a score for each product created on the platform, which shows the website or app owner what users are doing with it and what should be improved, in real-time.

How do you think this might change the world?

For a long time now, the web is not only where we passively read content, but where we take an active role, finding ourselves involved and influencing a great many things. If WIX or WEBFLOW revolutionized the website building industry, we’re already doing it in the world of engagement.

Digital agencies and development companies will be able to make a hundred times more profit once they use our product. They will be able to create the same products they currently produce for their clients quickly and without the need for developers. These same clients will also be able to decide against using development companies, and to instead manufacture the products themselves using Storycards.

We are basically making a technological solution for customer engagement accessible to everyone. The only thing clients who use our software will need to do is create content that will be attractive and interesting enough to their users.

Keeping “Black Mirror” in mind, can you see any potential drawbacks about this technology that people should think more deeply about?

Luckily, I know the realities of our world even before technology has changed our daily routines. In the early years I was so amazed at how the things I created helped people. It instilled a lot of motivation in me to keep going when I saw how my products positively impacted others. I like to do good for the people around me and I put these beliefs in the products I make as well. So, at every stage, I always think about what could happen, and check all possible uses of our product to ensure they cannot be misused.

We have developed Storycards closely with security experts and performed full penetration tests. The data of our users is kept in a secure and encrypted manner even beyond the accepted standards for today. Our platform allows content creators or publishers to create digital products for themselves, but in the end, the responsibility for the products they produce is theirs. However, we go over every product created on our platform to ensure it cannot even accidentally hurt someone. And fortunately, we have the knowledge and ability–using technology and artificial intelligence–to keep doing so even once we have hundreds of thousands of customers on the platform.

Was there a “tipping point” that led you to this breakthrough? Can you tell us that story?

In 2014 I got a call from the manager of the biggest broadcaster TV channel in Israel. He told me that they sold the main commercial of the “Big Brother” finale to Orange’s 4th generation technology, and we had only a few days to create something that would engage people watching the commercial in live time.

I answered quickly that I was going for it, and that we knew how to produce it, even though I had no idea what my plan was.

We worked sleeplessly for 3 days and developed a unique mobile game. The game launch was synchronized with the commercial, so people at home needed to wait for the live commercial of “Orange” to play.

This was the first time we created a synchronized product for live TV; we didn’t have enough time to create a scalable server environment and also the technologies at that time didn’t contain smart solutions to create scalable products. So, we found ourselves opening hundreds of servers in AWS to handle the amount of users.

A few things happened in this broadcast that led to our future. The amount of people who played from home–hundreds of thousands– was unimaginable, even in terms of prime-time TV ratings. Everyone in the industry talked about this interactive commercial and wanted to know who the company was that created this experience.

On the other hand, a few minutes after this live commercial break, I got a call from the AWS team. They wanted to check who the crazy person was that opened hundreds of servers for a few minutes. I realized very quickly that we had produced an excellent result in an unorthodox way.

Everyone was talking about us, but I knew we had a lot to learn. From there and within a year, we became a world leader in creating engagement products that supported millions of concurrent users.

What do you need to lead this technology to widespread adoption?

Our product is already successful in my country, with satisfied customers and users who are creating high level products with the help of our platform. All we need is exposure on a larger scale.

Storycards is such a quality and unique product that it has been really easy for us to bring in new customers. But as everyone knows, exposure costs money and money is always limited. So, we need to set up a smart marketing department that will know how to target and reach customers who can produce the most successful products using our technology. One of our advantages is that we’ve supported every language and every territory from day one.

What have you been doing to publicize this idea? Have you been using any innovative marketing strategies?

I believe that being unique and having a good product gives you leads. In that case, you don’t need gimmicks or complex programs to advertise it because you and your product are what’s special, not your campaign.

Our advantage at Storycards is that customers who use our product for the first time are so happy with the results that they talk about us right away. Designers are happy that they can build the product on their own at a pixel-perfect level and don’t need the help of the developers. Content editors are amazed at how easy it is for them to create impressive products without the need for any technological knowledge, and lastly, financiers are happy because they didn’t realize how much money they were spending on development before they adopted Storycards.

Besides, I’ll tell you a secret, I’m not a proponent of fast marketing. Our way, although slower, allows us to refine our product, better understand our customers, and learn and improve. Once we decide it’s time for a quick distribution, we’ll know how to do it.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

There were many who helped me along the way and who played a significant role in my path, but I prefer to talk about those who did not help, for me, they were actually more significant.

These are the same people I approached who screened my calls, tried to stop me, or even deceive me. It was precisely thanks to them that I learned more. I had to face the question of how to better engage other people, how to encourage people to respond to my requests. They helped me in business, but also in the products I released — there is a lot of psychology in the products I produce, and to encourage users to participate and be involved in the product, you must incorporate a lot of psychology.

It took me many years to realize how people react ultimately depends on my actions, too, and I have tremendous control over that. This is a very good place to be, because then any fear you may have becomes insignificant and it’s easier to take risks.

How have you used your success to bring goodness to the world?

I’m still working on it. I regularly deal with this question: am I doing enough to help others? I try to get to as many meetings and Hackathons as possible with teens to guide them, give them confidence, and share with them that when I was a teenager, no one believed I would become anything. Luckily my parents supported me, but I sometimes meet kids that don’t have that support either.

In addition, I try every year to use our technology to allow charities to raise money for people in need, but it never feels like enough to me. Talking to the guard at the entrance of the parking lot feels no less important to me than other things. Hundreds of vehicles pass by him every morning, and no one bothers to open the window and ask how he is doing. These little things grab my attention more than the big titles of bringing good into the world. One word can improve a person’s mood for an entire day.

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

1. Do not rush to do what others tell you
   It’s important to listen to everyone, but they do not always know better than you. What’s more, in order to lead and produce things that don’t already exist, you will usually find yourself against the current. You need to keep going your way. Get feedback along the way, but do not stop because some people have given you their opinions about what you’re doing.
2. If you fail and fail again, you will learn on your own after some time, and you’ll at least know that you have tried. It is not bad to fail and learn from the path. It’s worse to stop doing something because someone threw you a comment. All the good things I created came after someone told me to stop. On the other hand, whenever I stopped because of someone else’s opinion, I’d later feel remorse when I saw others with similar ideas succeed.
3. You have to study certain subjects even if they do not interest you
   Although I was told this all the time as a child, I kept doing and learning only what really interested me. I understand today that diversity in knowledge allows for a larger scope of action and topics of conversation with people.
4. Do not try to be someone else.
   Every person has weaknesses and strengths. In the first years as a professional, I would come to meetings shy, scared, and insecure. I kept trying to fight it until I realized that it is precisely these qualities that give me success in meetings, because when I say something, everyone is more apt to listen. They appreciate more of what I said, and for some reason, they believe in me more than others in the meeting. It is important to accept your flaws and also know how to use them as an advantage.
5. “In the end you will be sorry you did not experience more “
   While my friends went out to have fun, I did not leave the computer and I continued to create things; I was not interested in anything else. Today I realize I missed one of the most beautiful periods a person has in their life, and I now find myself trying to force these missed experiences into my current years. Life is short, and what is left for us are the experiences. It is necessary and important to create more of them.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I wish for there to be more jobs and employment opportunities for older people. I see people who have led companies to success, who are very talented, who do not even need money, but at a certain age they have become irrelevant to companies. Employers do not give them a chance and they find themselves at a late age with nothing to do.

When a person has no daily responsibilities, they may actually lose their purpose to get up in the morning. They feel they are no longer relevant in this world. When this happens to people who have been so busy and successful, it is even harder.

Appreciation for these people and understanding that we, too, will eventually experience this, should change the thinking of society. After all, most of them do not need a lot of money at this age, just the feeling of belonging and that someone needs them. Even once or twice a week.

Until that happens, I ask everyone to go visit the older people who are important to them. Sometimes, a few minutes of conversation can give a person a lot of strength to keep going.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Something To Do, Someone To Love, Something To Look Forward To,” Alexander Chalmers/Elvis Presley.

When I have something to do and I’m busy, my head is not free to think and worry. This is one of the reasons why I work so many hours. Every time I take a vacation that is a little too long, thoughts of what I have done to date, how much good I’ve done for the world, and many other worries fill my head.

Love, every person needs it.

And something to look forward to is the reason to get up in the morning, or even go to sleep. I had a few moments in my life where I finished or sold a product, and then when I got up in the morning I wondered, what now? I had no purpose. So, I always think of new things I’d like to have happen in the future, plans for products, or things I want to achieve. It helps me fall asleep when I plan way ahead, and also gives me motivation to wake up with energy.

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

I don’t really need 60 seconds for that. A quick look at my successful technology agency and you’ll see that since we launched Storycards, 77% of the projects we previously developed for our clients are now being produced by the clients themselves–all through the Storycards platform, without the need for developers or resources, and with huge financial savings.

There are hundreds of thousands of development companies still working hard to set up these products and hundreds of thousands paying millions of dollars to develop and create these products. With Storycards they can create better products that communicate with users more successfully, with minimum resources and at the same time save a massive amount of money. In the end, I founded Storycards from our need as a technology company to save money and time in creating our products, with an emphasis on improving our capabilities within the company.

How can our readers follow you on social media?
You can follow me on my social media platforms — Instagram, Linkedin, and Facebook.

Thank you so much for joining us. This was very inspirational.

Thank you for having me, it was a pleasure.

The Future Is Now: Gil Rabbi Of Storycards On How Their Technological Innovation Will Shake Up The… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

I never quite appreciated podcasts. I did a few podcasts and had people say they really wanted to come work for SY, felt more comfortable with us, and that our values spoke to who they were. They’d heard me on the podcast and decided we share values. People can judge your character in a more natural setting when you share yourself. Attracting great talent is easier by doing events and interviews that project your personality and values. Especially important with people working from home, it’s good to have a tangible connection.

As part of our series about how to create a trusted, believable, and beloved brand, I had the pleasure to interview Andrew Witkin.

Andrew has always had a passion for business and branding. He founded StickerYou in 2008 after an inspiring trip to California where he noticed the important role that stickers played in LA life.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

After working for big companies, enjoying being entrepreneurial within them, and acting on what you thought were good strategies to build a business, you get your own idea for something the world would embrace. Some entrepreneurs get impatient not seeing certain ideas unfold in a larger company and think it’s important to pursue this idea.

Can you share a story about the funniest marketing mistake you made when you were first starting? Can you tell us what lesson you learned from that?

As we entered the digital era from the print media era in the early days of StickerYou, we had many brides ordering party favors and wine labels. We thought we wanted to tell brides more about SY, and went to a bridal magazine with a circulation of between 2 and 5 million. We ran a really nice ad with an insert containing a coupon code. The results were abysmal. Our worst uptake in promo code usage — maybe six brides used it. You can do beautiful ads in traditional media, but I’m not sure that many people buy magazines anymore. We find digital to be quite successful, but traditional media did not perform well. Working with bride bloggers got far more clicks.

What do you think makes your company stand out? Can you share a story?

We just seem to matter a lot to our customers in terms of what they order from us. Intangible concepts like cloud computing are hard to get a handle around, but with all these physical products such magnets and really cool holographic stickers, you hear stories about how our products really help our customers. Decals make your office a unique place, labels help a new item sell, and so on. We feel like the custom product we’re making really matters. And it matters for our business to see how our work resonates. Tangible things have a more meaningful importance.

Are you working on any exciting new projects now? How do you think that will help people?

We just launched product visualizations where customers can see samples in front of more options than solely against a white background. What’s really cool now is they can press a visualization button within the editor to see the product in someone’s hand, see decals on a wall, or a tattoo on someone’s arm, and get a greater sense of how it will actually look. We consider it a good step toward augmented reality.

Ok let’s now jump to the core part of our interview. In a nutshell, how would you define the difference between brand marketing (branding) and product marketing (advertising)? Can you explain?

On the brand level, it has to do with Maslow’s hierarchy of needs — on the lower levels, what is the immediate need of a person, the fundamental, daily necessities to get by? Product advertising is selling people something more fundamental to their immediate needs. If someone needs stickers, then advertising speaks to those needs, but it’s a one-and-done interaction. If a person really wants to feel unique, we can run a brand ad about expressing yourself. A brand ad needs to work on that ongoing, pulsing purpose, the need to express yourself higher up on the pyramid. These two forms of marketing complement each other. Discover early on whether you need a pure-play product or a brand ad.

Can you explain to our readers why it is important to invest resources and energy into building a brand, in addition to the general marketing and advertising efforts?

We say to ourselves, people don’t always know what they need. If you can run brand ads that speak to a high purpose, it will resonate with people on an emotionally truer level than the immediate need to solve a problem. If you want to attract people very early on to your brand, our brand ads go a long way to setting an emotional connection between what you stand for and what makes other people tick. It gives them comfort over time that the brand they work with stands for something they relate to. You forge a natural — as opposed to a transactional — relationship.

Can you share 5 strategies that a company should be doing to build a trusted and believable brand? Please tell us a story or example for each.

1. I never quite appreciated podcasts. I did a few podcasts and had people say they really wanted to come work for SY, felt more comfortable with us, and that our values spoke to who they were. They’d heard me on the podcast and decided we share values. People can judge your character in a more natural setting when you share yourself. Attracting great talent is easier by doing events and interviews that project your personality and values. Especially important with people working from home, it’s good to have a tangible connection.
2. It’s important that everyone in the company understands the good and bad in the customer experience. If your staff understands the essence of the company, they do a great job expressing what your company stands for. So much of the company is shaped by your customer experiences. The more we share the full picture of what our company does well and poorly, the more we can use those insights as guideposts of what to improve. That makes a much better company that customers would trust, where people see you celebrating the things you do well and try in earnest to improve what you haven’t done well.
3. You may not hire everyone that’s passionate, but you, as a brand overall, should be passionate about what you’re doing. We try not to just hire a smart person who is unemotional and difficult to get to know. It’s harder to believe that person. Passionate people are authentic whether positive or negative, and when they’re expressing themselves, it’s infectious. It resonates for your brand and helps attract people. Passion starts at the top and is important to getting people to trust you.
4. Put your money where your mouth is! We’re investing a lot of money into creating a state-of-the-art facility to make our stickers, and our headquarters is designed to encourage cooperation. Lots of comfort, color, and stimulation. As the world goes virtual, even if people only come once a week or once a month, we want magic to happen when people have meetings and come to work. We want people to cherish that time. With so many companies going virtual, we think having something physical where people can congregate and create great work will make people want to stick with us as a company. Show that your headquarters, small or large, mean something, and create a great environment for your staff.
5. Many of the best ideas for our marketing showcases come from our customers and how they use our platform to create great custom products. It’s the truest sense of authenticity: showing people what customers have done. Even if the products are a little raw, that’s truer to people’s experience. We love showcasing our customers’ successes in our marketing.

In your opinion, what is an example of a company that has done a fantastic job building a believable and beloved brand? What specifically impresses you? What can one do to replicate that?

Apple has been the gold standard because much of their marketing and the essence of the company has been about making the product unbelievable and showcasing the cool way people experience it. They show that all the fine details make them excited about their products, and how that creates a celebratory environment for their customers. They’ve set a high bar that a lot of companies try to reach, and it was great to see them use stickers on their products in their marketing.

In advertising, one generally measures success by the number of sales. How does one measure the success of a brand building campaign? Is it similar, is it different?

A promising sign is when you’ve got people talking about you and sharing your content without being paid; and where people advocate for you and share their experience with you. If you get enough of that, you’re going to be a pretty successful company.

What role does social media play in your branding efforts?

Social media helps crowdsource, especially as younger people do their searches, canvassing their friends. You want advocates, because if they like and share your brand, that can be really authentic; we try to create great content for social outlets.

What advice would you give to other marketers or business leaders to thrive and avoid burnout?

Get a lot of sleep, stretch in the morning, eat healthy foods, and surround yourself with people you like and who like you. People who will tell you how you’re doing, personally and professionally. People have go-go-go business plans and will let five to seven years go by without a way out. You want to keep healthy and give back to society, which is very fulfilling and makes some of your business issues seem trivial. Even if it’s not successful, you’ll be healthier. Healthy stress is good, so give yourself challenges and work hard, but balance that with what will keep you invested long-term.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

If I could enact any change, it’d be promoting better diets and eating right on a global scale. Health, both mental and physical, relies much more than we think on having the right diet and sleep! And that starts with making sure everyone has fair and easy access to food, and to the right food. That’s something that could really do a lot of good in the world — just eating right!

But that doesn’t have a lot to do with StickerYou or what we can provide. Here’s a quick story: I used to ride to work on the subway, and I’d ask people “if you could have one free sticker right now, what would it be?” I found a lot of amazing answers — and I realized how everyone loves stickers on some level. If we could get everyone in the world to wake up one day with their own personalized sticker, it would spread a lot of joy.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Every ten years I try to watch Lord of the Rings to hear Gandalf’s quote, “All we have to decide is what to do with the time that is given us.” What matters is what you do on the journey, not the destination. How do you conduct yourself on your journey?

We are blessed that very prominent leaders in business and entertainment read this column. Is there a person in the world with whom you would like to have a lunch or breakfast with? He or she might just see this, especially if we tag them. 🙂

I’m reading Andre Agassi’s book “Open,” and have been very impressed with it. I’d also love to meet Brad Pitt or Jeff Bezos.

How can our readers follow you on social media?

https://www.instagram.com/stickeryou/

https://www.facebook.com/stickeryou

But the best way to stay updated is through the website — https://www.stickeryou.com/

Thank you so much for joining us. This was very inspirational.

Andrew Witkin Of StickerYou: Five Things You Need To Build A Trusted And Beloved Brand was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Future Is Now: Sergey Voynov Of G-71 On How Their Technological Innovation Will Shake Up The Tech Scene

An Interview With Fotis Georgiadis

To always be ambitious — I always want to do more, to sort of jump over my head.

As a part of our series about cutting edge technological breakthroughs, I had the pleasure of interviewing Sergey Voynov.

Sergey is a serial entrepreneur in the booming cybersecurity industry and the founder of several successful companies EveryTag and G-71 with annual turnover in excess of $2 million. Sergey has been working in IT since 2001. He started as a consultant and project manager, then worked as a top manager of several large and international companies, such as Robertson & Blums Corporation, Microtest and others. He then founded his own cybersecurity company EveryTag in Europe and followed by G-71 in the US. Today, more than 110,000 people use solutions developed by Sergei’s companies. Among Sergey’s clients are the world’s largest oil, energy and industrial companies, as well as medical and legal companies that work with sensitive information.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

It so happened that I got into consulting being a radioelectronics engineer by training. I started off as a junior consultant working on implementation of information systems, and was gradually promoted first to senior consultant, then to project manager…

But I was always somewhat bored in my job, because routine and cyclical work is not exactly my cup of tea — and this continued until I reached a level where my position didn’t have a job description and I began to deal with management issues and solve problems for large companies related to services and IT-infrastructure. This is how I came to hold a position of chief information officer in a large telecommunications company, where I had to apply all my knowledge, erudition, and expertise in various IT products, systems, including information security, to resolve the tasks and ensure security and day-to-day operations of a large corporation.

Can you share the most interesting story that happened to you since you began your career?

While working for a large corporation, I encountered a problem that basically gave me an idea for G-71. It was there that I first encountered a document leak through photography. A new CEO and a new team came into the company — and as usually happens in large corporations, there were many employees who didn’t quite like the changes. They had access to confidential company information, and someone started taking pictures and leaking it. The leaks put the CEO’s reputation in question by distorting the situation through interpretation of internal documents: they were taken out of context and given a different interpretation. There was no way to cure the situation.

That was when the question first arose: how can we make sure that we can identify who leaked the compromised document? We knew that we had to find a solution that would enable definite identification of offenders, emphasizing inevitability of punishment and thereby stopping the number of offenses and crimes committed.

So, you could say that I learned my customers’ pain first-hand, and that enabled me to find a solution to their problem.

Can you tell us about the cutting edge technological breakthroughs that you are working on? How do you think that will help people?

We are working on our product LeaksID that makes it possible to keep confidential documents private. It’s a question of personal space. No one wants to live in reality where nothing is personal, intimate. Today, all of your actions are evaluated through the prism of social perception: it governs what you do and what people think of you. I would like secrets to remain secrets. I’m not talking about covert operations or villainy, but rather quite mundane, human, private things, be they commercial or personal, that should belong either to their owner or to a very small, trusted circle of people. In our customers’ experience, using our solution reduces leaks in organizations by up to 100 percent. Moreover, we had cases when a company hadn’t even signed a contract with us yet, but as soon as we negotiated it, the number of leaks decreased dramatically or completely disappeared. We even started joking that we should introduce a new product to our lineup — just placing the company’s G-71 logo on the customer’s site.

How do you think this might change the world?

At G-71, we believe that using our LeaksID technology will make the world a safer place for people, enabling them to trust each other more.

The technology has to be available — not just to the super-rich or to the market monopolies, but to everyone, to every person on the planet. This is why we wrapped this technology in a cloud service, so that our solution doesn’t require an installation, and we created a free plan so that everyone can secure their documents. We’ve made sure it’s available to anyone. Try it for yourself.

After all, if I send some document to some organization, and that document later pops up publicly somewhere, how can I tell that it was that organization that let me down? I want organizations to be responsible for the documents that are sensitive to me. Here’s an example. Imagine the following situation: you hire a messenger to deliver documents. There’s a copy of your passport and some other documents that are important for you, such as a contract to buy a house and a copy of your bank account balance statement. And then these documents turn up in some kind of fraud or are otherwise used for illegal purposes. All the while, you have no idea where these copies of your documents came from. If people everywhere start using our technology, there will be an unspoken understanding that if the documents resurface somewhere, the source of the leak can be found. We put our technology at the service of anyone who wants to keep their documents safe from leaking. Take, for example, a trivial case when a person sends their CV to a potential employer, this information gets out, and the person loses their current job. Or remember the situation when Quentin Tarantino’s script was leaked online?

We want to give everyone an opportunity to protect their sensitive information. This, of course, requires that we make it known to everyone that this technology exists and is available.

Keeping “Black Mirror” in mind, can you see any potential drawbacks about this technology that people should think more deeply about?

The trendy story today is fake news, and we have an answer to that. The marking that we make is invisible and used to identify the source of the leak. The same technology can also be used to protect documents from counterfeiting and creation of fake copies, because for now, the cheapest and the most reliable way to authenticate a document is with an electronic signature. The electronic signature enables you to validate the document’s authenticity. Just like the cash bills are protected against counterfeiting, we can protect any document. With our technology, we can mark a document with invisible anti-leaks marks and provide a tool for determining its authenticity. Even a fragment of such a protected document is enough to perform the authenticity check. We can determine the source of the leak using only fragments of the leaked document, and we can use the same technology to determine whether a document is fake or not.

This is the solution we plan to offer in order to reduce the number of manipulations through planting of fake information and spreading disinformation aimed at influencing the public and the public opinion.

There’s not a lot of money in this market yet. We have offered such a solution to our customers. But it’s more of a mindset problem. And there’s also a dilemma: who should buy this technology and put it to work, those who suffer or those who are responsible for this suffering? I believe that major organizations should take responsibility. If some important newsmaker were to automatically run all its documents through our system before publication or before signature, enriching them with anti-fake marks instead of anti-leak marks, it would make the task of manipulation harder. This is obviously not a panacea, but it’s definitely a component of this common struggle. And our technology is there to help.

I also want to note that like any other technology, the LeaksID solution has no emotional connotations, but we understand that any technology can be used for either good or selfish purposes. If you buy a firearm, you can use it to protect yourself, or you can use it to cause harm. But the firearm itself is just an object, it doesn’t have any emotions. Banning firearms will not make the world a safer place. What matters is how people use them.

Any technology can be harmful if it is perverted. If it is used with good intentions for the common good, it will be perceived positively. Which is why we have formulated the basic rules that guide us and serve as our internal ethics code.

Was there a “tipping point” that led you to this breakthrough? Can you tell us that story?

There were three turning points.

The first happened when we were just a startup, doing many different things at once. We played the role of a classic integrator, implanting ourselves in other systems and developing our expertise related both to our product and to major vendors. For example, we had very strong expertise when it came to IBM solutions. So, what we had was a systems integrator consulting business. But we also had our own product. But since we did not position ourselves as a vendor, there were not active sales of this product.

At a certain point we said: “That’s it, we are no longer a consulting company. We are now a vendor.” We ceased all the activities in this sphere, removed the whole consulting component from our business plan, and focused on a single technology that we developed and patented. Using this technology, we developed a product and began to position ourselves as its vendor. The sales model had changed. The company’s internal model changed as well, because we began to establish our own sales channels. We found distributors and partners who added our solutions to their portfolio. Due to the change in focus, we began to collect feedback from customers related specifically to our technology. We were focused on the product, not on the opportunities to make money. When we understood the customer pain and realized that this solution doesn’t exist anywhere else in the world, we decided that we shouldn’t limit ourselves to working in Eastern Europe and Central Asia, and we went to the U.S. market.

The second turning point came in 2019, when we entered the U.S. market only to realize that it was radically different from any other market by the virtue of its very philosophy of information security. On the one hand, there is an obvious understanding of the importance of information security, but at the same time the focus is completely different, the pain points are different, and approaches to work are different too. We had to change our thinking and to reformat our strategy that was quite successful in terms of selling this solution on the Eastern European and Central Asian markets for the globalized American market.

The third turning point was the Alchemist accelerator, where we got access to a network of contacts, advice on business development, and communication with international investors. The Alchemist accelerator showed us that demand for our LeaksID product is real but that we need to re-formulate it to ensure successful marketing.

What do you need to lead this technology to widespread adoption?

The biggest challenge for us today is to explain to people why our technology works better than other labeling systems. In fact, we have no competitors, because no other solution on the market can recognize the source of the leak from a document passage containing only five words. Moreover, LeaksID makes over 200 trillion unique copies of one page of text. Speaking of our solution’s effectiveness, our first customer hasn’t suffered from any confidential information leaks in the two years since we implemented our system. Moreover, all the employees and counterparties involved were made aware of the system’s implementation, and this had a clear preventive effect.

What have you been doing to publicize this idea? Have you been using any innovative marketing strategies?

When we began developing LeaksID and entering the U.S. market, we ran into the same problem time and time again. People responsible for protecting information or those who need to protect their valuable information simply don’t know that this technology exists. And when we tell them about it, they all have the same reaction: surprised, wide-eyed, “We were not even aware that such a thing was possible, because we were protecting ourselves in somewhat different ways or means.” So, one of our main tasks today is to popularize the technology itself. Simply letting potential clients know that there is a technology that enables you to protect confidential information and documents from leaks with the help of invisible markings, and in the event that a document does become accessible, to identify the source of the leak almost instantly. After all, to want something, one must first know it exists 🙂 Today we are actively working with Influencers, we have strengthened our PR team, and are putting a lot of effort into sharing information about our technology.

We’re also working with clients on an individual basis and showing them how our technology works. I’ll share the way we do it, and you can try it for yourself.

What is the best way to show how our technology LeaksID works?

It’s hard to tell with words how invisible markings work, isn’t it?:) We have special copies with identical text on them: one is transparent, the other one is just A4, a piece of white paper. And when they overlap, you can see the displacement of this text.

When we demonstrate how this technology works to our customers, we create three labeled copies of some document in our LeaksID system. We send them the copies with the following words: “Here are three identical documents, you can’t see any difference in them. Take a screenshot of any part of any copy and send it to us, and we guarantee that we’ll tell you which of the versions you sent us. It’s unmistakable.”

There are a total of three small documents, named A, B, C. The customer takes a photo of any part of document A, B, or C. When we come back after the examination and tell them which of the copies they sent us, the reaction is always: “Oh, cool, it works!” There’s nothing else to explain. You can also try it here, it’s free of charge. We even wrote such a letter to Elon Musk, but he hasn’t responded. I guess he hasn’t read it yet.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I get really frustrated when I don’t know something… Like it was with a sailboat. I would say, “What’s that sticking out to the side?” And this thing is called a kraspic. And I got so frustrated not knowing what it’s called, what it does and why it’s necessary, that two days later I was already enrolled in a yacht club, taking theory lessons, and then going to practice. I got my yacht license, and now I know what it is, and I can sail a yacht.

And that’s how it is with me in everything. There is a well-known saying: “Whatever man has done, man may do.” I believe that any technology, any task, any industry is within anyone’s reach, even if it’s outside your professional expertise. If you get very enthusiastic about something and want to master it, you’ll have enough of this desire to learn, and to be diligent to get you through the study process. If the desire isn’t there, the skill won’t come easily. But when the desire arises, it is a motivation in itself.

This also applies to new business. No one can give you a universal recipe for success. No one can tell you how to achieve it. Everyone has their own way. In whose tracks must you travel in order to achieve the same thing? You can’t live someone else’s life, so live your own, make your own mistakes.

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

To always be ambitious — I always want to do more, to sort of jump over my head.

To keep a curious mind — I am always on the lookout for new information and knowledge.

To develop exploratory thinking, as it enables me to choose this or that way, makes me move.

If I lose interest in something, I look for new hypotheses and move on, studying a new subject or finding original tasks for myself. In business, everything is arranged in such a way that when you become the head of the company, you have neither a recipe for success, nor the scripts for achieving it. There is always some kind of hypothesis. Not even an intuition, but a conviction, a desire to change something, to search, to analyze, and to remain unsatisfied with the current result, when you are trying to find something, to do something. In the name of what? Everyone chooses their own motivation. Some do it for money, some for interest, some for success. Me? I do it because I don’t know any other way, I constantly need to create something new.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Let me talk about cybersecurity: In our industry today, there are many different niche products that solve a certain problem. If customers need to protect themselves from viruses, they buy an anti-virus; they might need a firewall for some other purpose; and for data exchange they use some other IT solution. All of these solutions cover different tasks and are extremely difficult to administer. Corporations are already overwhelmed with these solutions, there are too many of them. That’s why it’s convenient to outsource IT services to the provider you trust.

In addition, there is an acute shortage of specialists in the market who can not only develop this solution, but also to install, maintain and use it. Enterprises would find it profitable to outsource the solution to a service that does not require implementation and maintenance in terms of engineering. Of course, such a service would have to meet requirements of the regulator and at all times comply with corporate policy.

Nevertheless, I believe that the future lies with such comprehensive all-in-one cybersecurity solutions that can be purchased by an enterprise and actually enable it to fully resolve the cybersecurity issue.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

If you don’t know how to want something hard enough to achieve it, then don’t even start doing it. There is a certain order of priority hidden in that phrase. First, you want something really badly, and then you can achieve it. If you don’t want it, you may not have the strength, the empathy, the zeal. The second meaning of this phrase is that any failure means that your original desire was weak. You failed not because you didn’t succeed. You failed because you didn’t want it hard enough.

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

Did you know that three-quarters of all data leaks are inside jobs?

In almost half the cases, employees take photos of screens or make hard copies because they are confident no one can trace them.

Leaks stop when you can find the leaker without fail.

We add invisible marks on all documents, every time someone interacts with them. Damaging or distorting photos or printouts cannot hide our marks.

Stopping the leaks helps companies eliminate reputational risks and financial losses.

We can radically reduce annual losses from data breaches, which currently amount to $2 billion per year.

I would love to pitch LeaksID to such companies as Cisco, Palo Alto Networks, Forcepoint, and VC firms as Greylock, Accel and Bessemer Venture Partners.

How can our readers follow you on social media?

https://www.linkedin.com/in/sergey-voynov/
https://twitter.com/make_oneself

Thank you so much for joining us. This was very inspirational.

The Future Is Now: Sergey Voynov Of G-71 On How Their Technological Innovation Will Shake Up The… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Tony Pounder Of Intelligent Decisioning: Five Things You Need To Be A Highly Effective Leader During Turbulent Times

An Interview With Fotis Georgiadis

Set clear goals and expectation. Sit with the members of the team on a regular basis and set goals and expectations with the individual — gain buy in from the team member by discussing why those goals are being set, how they help the individual and the wider team.

As part of our series about the “Five Things You Need To Be A Highly Effective Leader During Turbulent Times”, we had the pleasure of interviewing Tony Pounder.

Tony Pounder is the CTO of Intelligent Decisioning (id), www.id-live.com. Id are a Microsoft Certified consultancy specialising in providing innovative and cost effective solutions to business problems using the Microsoft technology stack. Until starting id, Tony spent his career in enterprise software development, primarily in the financial sector and this included a 12-year spell in the R&D department of a global financial organisation. Tony now splits his time between id, distance running, organising UK based events for the Microsoft Office 365 community, his wife, 2 kids and 3 granddaughters, though not necessarily in that order.

Thank you so much for your time! I know that you are a very busy person. Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

I was born in Sunderland which is a town on the North East coast of England Sunderland is 100 miles or so south of the Scottish border and 250 miles north of London. I originally left school at 16 with a few low-level qualifications as this was the thing to do back there and then. I spent a couple of years doing jobs I didn’t really like before deciding to go back to school and I spent the next 3.5 years at college and University where I studied computer science and learned how to develop software. I’d been into computers from an early age with the introduction of the ZX81 and this seemed like a good fit. My first development project was carried out on a terminal connected to the mainframe — a far cry from the ZX81 and later home computers I owned and the current computing platform. I then spent the next 25 years or so, having a family and developing software for financial organisations. I was presented with the opportunity to found Intelligent Decisioning around 2007 with a couple of colleagues and we set out to do our own thing.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘take aways’ you learned from that?

The funniest and the most painful mistake was when I was developing software in my first role. Even back then, I took project work home and continued to work on it on my home PC. I had no source control, nowhere to check in the code and I had been developing for a few hours without saving the code. My then 1 year old son, crawled into the room where I was working and managed to flick the power switch off — 4 hours down the drain but lesson learned. 😊

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

While at University I spent 12 months with the then British Rail, on a work experience post — I met the Software Development Manager who gave me a great piece of advice “If you have a problem that you can’t fathom out, take a moment, leave your desk, tell the problem to the office plant — you will be surprised how this will help” — I still follow this advice to this day.

Extensive research suggests that “purpose driven businesses” are more successful in many areas. When your company started, what was its vision, what was its purpose?

We set out to create an organisation that would delight our customers, where our customers are defined as businesses facing problems that could be addressed with technology, specifically Microsoft technology, and using that technology to deliver cost effective, innovative solutions to the problems faced. We also wanted a “family friendly”

Did you ever consider giving up? Where did you get the motivation to continue through your challenges? What sustains your drive?

Yes I have but I consider the implications of doing so and it usually spurs me on. I ran the London Marathon in 2005 and again in 2010 — each time, at around mile 22/23 I hit the wall and thought that was that but my running partner said to me “Think about the tale you can tell next time we’re in the pub — the respect from those who haven’t started, let alone completed the London Marathon” — after a few faltering walking steps and a drink of water, I was off and running again and I completed the world famous marathon course with a 4 hour finish time both times. It’s a similar drive in my work — I think “this can’t be done”, “it’s too hard”, “too difficult”, ”it’s impossible” but I go get a cup of tea, sit down and tell someone what it is I’m trying to achieve and why (to support my business, the staff and my family) and the determination kicks in again.

What would you say is the most critical role of a leader during challenging times?

A leader at any time, let alone challenging times, must show qualities of cool, calm decision making. The ability to pivot quickly to a difficult and rapidly changing environment is a key role during challenging times.

When the future seems so uncertain, what is the best way to boost morale? What can a leader do to inspire, motivate and engage their team?

I find the way to boost morale is to ensure that the team have visibility into every aspect of the company and keep them up to date with the company values and plans. To achieve this we have automated processes that share projects lead/enquiries and wins with the whole company.

We share company information with the team and provide an “Ask Me Anything” opportunity every month so that the team can voice any concerns and fears — this is done via our Microsoft SharePoint intranet product Mercury (www.mercuryintranet.com) and Microsoft Teams due to the ongoing Covid pandemic.

We encourage all employees, including me, to share praise of other employees using the Praise app within Microsoft Teams on a weekly basis. We also have a company Strava team and we award monthly and annual training competitions with vouchers awarded to the top athlete.

What is the best way to communicate difficult news to one’s team and customers?

There’s a saying in the UK, and maybe beyond the UK, that you should “grasp the nettle” — this means you need to tackle a difficulty head on and I use this approach. As little preamble as is needed and then give the bad news. I stress that I understand why this is bad news and for who. I then offer as much help and assistance I can to ease the pain.

How can a leader make plans when the future is so unpredictable?

We need to make plans as always but they must be under constant review and may need radical rework as the unfolding scenario takes place — be agile and react to the changing landscape.

Is there a “number one principle” that can help guide a company through the ups and downs of turbulent times?

Keep doing what you can do and make sure you and your team always give it their best.

Can you share 3 or 4 of the most common mistakes you have seen other businesses make during difficult times? What should one keep in mind to avoid that?

During Covid and the UK lockdowns, it soon became clear that projects which had been planned with id for months slowed down and stopped. As sales started to slow down we set out to keep a close eye on our cashflow with weekly updates between directors. We have seen some customer organisations close down as they didn’t have the cashflow to keep them going.

Raising invoices on time and not chasing late payers are other common mistakes — if you’ve done the work you need paying for it so make sure you do it.

Generating new business, increasing your profits, or at least maintaining your financial stability can be challenging during good times, even more so during turbulent times. Can you share some of the strategies you use to keep forging ahead and not lose growth traction during a difficult economy?

Invest in marketing and lead generation — at the start of the pandemic we switched all our marketing activity off and that was a mistake as leads dried up and stopped. We realised this and went back to good quality marketing activity resulting in new leads appearing. As the previous answer, I firmly believe that you must watch your cashflow like a hawk, reviewing monthly and annual subscriptions for value versus cost.

Invest time and effort into new products and new ways of doing things to make them more efficient and reduce time and costs. In 2020 we used the slow down of projects to reinvent our 7 year old Mercury Intranet product (www.mercuryintranet.com) and take advantage of the modern SharePoint platform that Microsoft has introduced. The updated product has put us in a great place to increase sales and revenue.

Here is the primary question of our discussion. Based on your experience and success, what are the five most important things a business leader should do to lead effectively during uncertain and turbulent times? Please share a story or an example for each.

1. Have honest and open communications with your staff and customers.

If a team member has not criticised an idea in the recent past then maybe your team are frightened to raise issues with you? Make sure that all team members feel confident that they can criticise and raise issues. Talk to your team members about subjects outside of the project and work, engage with them.

2. Encourage personal and professional growth.

Find out what your team want to do in terms of skills and professional growth and encourage them to get involved. Search out cost effective training options and hand on the information to your team. As a Microsoft partner we require certain skills in our teams and we encourage our team members by offering paid training time, provide training materials and pay for exams. We pay salary increments for team members who pass the exams required.

3. Stay positive.

It’s important for the team that the leader remains positive — that positivity will rub off on the team. Having said that, it’s equally important that a leader does not operate in denial of the evidence as the team will see through that.

4. Accept ideas.

A good leader doesn‘t have all the good ideas — listen to the team as they will have great ideas. When ideas are offered up, consider them and if it works, run with it. If the idea wont work, explain why and encourage the team to keep on offering up ideas.

5. Set clear goals and expectation.

Sit with the members of the team on a regular basis and set goals and expectations with the individual — gain buy in from the team member by discussing why those goals are being set, how they help the individual and the wider team.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

We used to have a saying back when we started developing online transactional services at the start of the original dotcom boom whenever there was an issue “It’s always the comms!” — in my experience, it still always is.

How can our readers further follow your work?

I’m on the usual social media channels:

Twitter https://twitter.com/WorTony — this is not always SFW so beware 😊

LinkedIn https://www.linkedin.com/in/anthonypounder/

Thank you so much for sharing these important insights. We wish you continued success and good health!

Tony Pounder Of Intelligent Decisioning: Five Things You Need To Be A Highly Effective Leader… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

There are no things I think I would have wanted to hear before my start because my mistakes and successful decisions together created my next steps. I value my experiences, I read other people’s experiences, but I wouldn’t shift the prism of their success or failure to my path, as it is unique. There is no magic pill that can lead others to the same success.

As a part of my series about “Big Ideas That Might Change The World In The Next Few Years” I had the pleasure of interviewing Petr Malyukov, IT entrepeneur, CEO and Co-Founder of YOUS, a communication app with AI-powered translation.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit. Can you please tell us a story about what brought you to this specific career path?

Thank you for having me!

I was five or six years old when my father introduced me to the world of computers. At that time he had built the first ZX Spectrum computer, which was connected to the TV, and you needed to insert floppy disks to run games. Then the first Pentium appeared and at the end of the nineties, I started using the Internet. My father worked in a telecoms company and I experienced that miracle in the phase of its creation.

At an early age, I was fond of creating Flash games, and even then I thought about monetization of such mini-projects. Now, these memories make me feel nostalgic! As long as I can remember, I have had a passion for entrepreneurship, finding problems and trying to find possible solutions in a new way that was not yet on the market. I have always had this groundbreaking entrepreneurial spirit in me. Over fifteen years of passionate entrepreneurship, I built a dozen projects, starting with offline businesses and then getting into the digital space. I’ve tasted glorious victories, just as I did shattering downfalls of entrepreneurship. This experience is priceless.

Can you please share with us the most interesting story that happened to you since you began your career?

My life is fascinating, and it is a patchwork of amazing people and events, so it is impossible for me to single out one thing.

Which principles or philosophies have guided your life? Your career?

Sincerity, kindness, and honesty are the key principles for me in proper relationships in life and in building a business. I appreciate people for their openness and courage to admit personal mistakes, as I value the experience of defeat more than its absence.

Philosophy is that the whole world is interconnected and arrives in balance, and in order not to disturb the balance, it is necessary to replenish it with available resources.

Ok thank you for that. Let’s now move to the main focus of our interview. Can you tell us about your “Big Idea That Might Change The World”?

I describe my path to YOUS as going from a personal struggle to a big idea. Once I had to promptly find an interpreter for a Zoom meeting, who would help me understand the interlocutor and convey my thoughts to him. It took me two days to arrive at the solution. It included coordinating the date and time acceptable to the participants, paying for two hours of consecutive interpreting, as booking an interpreter for less time is not cost-effective, and finally finding a service that would ensure confidentiality, because you wouldn’t want to trust personal or business information to a stranger.

In my dreams, there was a convenient, affordable, and secure solution for what I needed, rather than what was present in the market. That was the moment when I started building YOUS, as I understood that the language barrier restricted international communication for me and millions of other people. This insight was fundamental to creating our platform.

I gave myself to the development of YOUS, and after a year our team launched the service which will become a connecting bridge between those people who previously faced communication difficulties due to the language barrier.

Keeping “Black Mirror” and the “Law of Unintended Consequences” in mind, can you see any potential drawbacks about this idea that people should think more deeply about?

I can’t think of any. We design YOUS as a kind tool that acts as a personal assistant in communication for people who previously could hardly understand each other without it. As of now, the app cannot transmit emotions or speak in your voice in another language, but we are working on it. There is a low probability of mistakes when recognizing your voice in conditions characterized by extraneous noise, or if a user speaks too fast or uses abbreviated words. So in a way, this teaches people not to interrupt each other, to listen carefully and to speak calmly, something that people often miss.

Was there a “tipping point” that led you to this idea? Can you tell us that story?

Yes, it was exactly that occasion when I tried to find a fitting translation solution for a Zoom meeting. 🙂

What do you need to lead this idea to widespread adoption?

We live in times when the online world has taken over a large part of our daily lives, and the pandemic has definitely accelerated this process. Online communication will only gain momentum, and we will build communication bridges that will help us communicate without language barriers.

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

There are no things I think I would have wanted to hear before my start because my mistakes and successful decisions together created my next steps. I value my experiences, I read other people’s experiences, but I wouldn’t shift the prism of their success or failure to my path, as it is unique. There is no magic pill that can lead others to the same success.

Can you share with our readers what you think are the most important “success habits” or “success mindsets”?

I am learning to develop a mindset of a successful personality, so I am guided by matching beliefs: “the world is full of abundance,” “every day brings joy and pleasure,” “every aspect of life contains unlimited opportunities,” and “our success is in our own hands.”

There is one great truth on this planet: no matter who you are or what you do, when you truly desire something, you will achieve it, because that desire originated in the soul of the universe. This is your purpose on Earth.

In general, I believe in the materialization of thoughts 🙂

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

My name is Petr, I’m the CEO and Co-Founder of YOUS startup, an AI-based translator for meetings, phone calls, and messages.

Millions of people speak different languages and this is a problem for international communication. We help people communicate with native speakers of different languages using AI-powered translation technology. We make translation 8x cheaper and 30x faster than human interpretation. Our app now supports 16 languages. Available for mobile devices and via a browser. Are you ready to step aboard our startup and feel how together we can help millions of people?

How can our readers follow you on social media?

https://yous.ai/ — our brand-new AI-powered communication tool

https://www.linkedin.com/in/petrmalyukov/

https://www.facebook.com/pmalyukov

Thank you so much for joining us. This was very inspirational.

Thank you!

Petr Malyukov’s Big Idea That Might Change The World was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

Clarity of vision. In order to lead, it is important to know your “Why” and make that transparent to your team. Your company culture should be aligned with that Why. Integrity in how you operate will lead to long term loyalty and growth for those who choose to join you on this crazy adventure of inventing the future.

As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing Lisa Thee.

Ms. Thee is a Top 50 Global Thought Leader for AI, Privacy, and Safety with demonstrated experience in delivering revenue and solving complex business technology, governance, privacy and risk challenges at scale.

Ms. Thee is a consultant to some of the world’s most innovative healthcare and global technology for confidential computing and digital safety. She is the CEO and Co-Founder of Minor Guard, an Artificial Intelligence software company focused on making people safer online and in real life. She is a keynote speaker helping business executives to “Embrace AI for Digital Transformation.” She hosts the Navigating Forward podcast. She has been named to the Top Health and Safety, Privacy, and AI Thought Leaders and Influencers and Women in Business You Should Follow by Thinkers 360. She was recently named to the 2022 “Top 100 Brilliant Women in AI Ethics” global list.

Ms. Thee currently serves as an advisory board member for Engineered Medical Solutions, Humaxa, Spectrum Labs and Marketplace Risk. She is also a Board of Director’s member for 3 Strands Global Foundation, a human trafficking prevention and reintegration focused organization.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your “childhood backstory”?

I grew up in the suburbs of Detroit, Michigan where my parents had a clearly defined vison of a path to success for me. Attend the University of Michigan, get a STEM-based degree, and build my career in the auto industry. I was 5 internships down that path when I graduated from college and took the right hand turn to move to California for a job in the tech industry.

As a figure skater, I was high on passion, but low on talent for the sport. My biggest influencer was Kristy Yamaguchi, but I knew I was not Olympics-bound. The love of the sport and the creativity it allowed for taught me a lot about failing as part of the process. I would fall trying a new jump 100 times before I would land it, this was a good training ground for entrepreneurship. It’s not about how you fall, it’s about how you get back up.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Well Behaved Women Seldom Make History” Laurel Thatcher Ulrich. I was raised in an environment where gender equity was a lived experience. Although my dad retired as a VP of Environmental Engineering, he was also the person who took me to all my sports practices as a kid and had a home cooked meal on the table every night when my mom got home from work. My mom went back for an MBA when I started 1st grade and broke into commercial banking in the 1980’s, when women still had to get suits made for work because they did not sell them off the shelf in the women’s department. I did not know that this wasn’t how all houses functioned, since it was normal to us; I did not notice gender bias in school or the workplace until after I became a parent myself. I recognize that many people haven’t had both lived experiences, and as someone with a platform I needed to speak up to support others that face more overt discrimination. That is why I am outspoken about what needs to change in the workplace — to be more inclusive for all people to bring their talents to the table and lead.

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

Joy Luck Club by Amy Tan. We stand on the shoulders of generations that did not have the opportunities we have today. I am grateful to be born in the right place at the right time, to have the opportunities that I have today to bring influential leaders and innovation together to address social justice issues at scale.

Ok super. Let’s now shift to the main part of our discussion. There is no shortage of good ideas out there. Many people have good ideas all the time. But people seem to struggle in taking a good idea and translating it into an actual business. Can you share a few ideas from your experience about how to overcome this challenge?

According to a recent survey from Forbes, 1 in 4 women surveyed are interested in starting their own business post-pandemic. Emily Kennedy and I are successful startup executives who have built our social justice software companies from scratch. We have released an Entrepreneurship 101 e-course series to help accelerate women towards success. Our course is titled Spark Passion, where we demystify the process of founding a company and provide guidance on free resources to launch your business, find your customers, and build your min Minimum Viable Product (MVP). We also help prevent burnout with community and wellness practices in partnership with Women in Data.

Often when people think of a new idea, they dismiss it saying someone else must have thought of it before. How would you recommend that someone go about researching whether or not their idea has already been created?

Don’t self-select out before you even start. Most ideas start with a vision, but are quickly modified by the market demand. It’s good to get a sense of the competitive landscape, market opportunity, and some customer pain points before building a Minimum Viable Product. After feedback from your beta product, you may find your product evolves to fit a specific issue affecting the market. Don’t forget Slack started as a gaming company and that Twitch did not focus on livestream gaming until they were down to weeks of funding runway.

For the benefit of our readers, can you outline the steps one has to go through, from when they think of the idea, until it finally lands in a customer’s hands? In particular, we’d love to hear about how to file a patent, how to source a good manufacturer, and how to find a retailer to distribute it.

It starts with clearly defining the problem you are trying to solve in the market, creating a minimum viable product to gain market feedback (if you are proud of your first product you launched too late!) finding your beta customers who will accelerate your innovation journey by solving sector focused problems, and making innovation a continuous process. Once you have something with product market fit, it is much easier to find the right path to scale adoption.

What are your “5 Things I Wish Someone Told Me When I First Started Leading My Company” and why? (Please share a story or example for each.)

1. Clarity of vision.

In order to lead, it is important to know your “Why” and make that transparent to your team. Your company culture should be aligned with that Why. Integrity in how you operate will lead to long term loyalty and growth for those who choose to join you on this crazy adventure of inventing the future.

2. Fundable Executive Teams.

Most investors know that what an early stage startup thinks they need to build will not be the final product. It is important to showcase that your leadership team can react to changes in the market, customer feedback, and technology trends to stay aligned to a real consumer need. Investors are betting on Founder teams as much as they are on ideas.

3. Relentless focus on the customer.

Many technical founders fall in love with technology for technology’s sake. They don’t understand the need in the market or how to help potential customers become aware that they are addressing that pain point. There is much more to running a business than building cool stuff.

4. Just because you can doesn’t mean you should.

It is important to free yourself from the grinding tasks in life that will not get you where you can make the most impact, in order to bring your unique contributions to the world. Early in your career it is a great way to build and demonstrate skills, but what got you here won’t get you there as leader.

5. Look within for guidance.

It’s important to have consistent wellness practices that allow you to drown out the noise of the world to hear your own wisdom. Only you know all the competing priorities of your life: your goals and dreams, and what lifts your energy vs what drains you. It is important to get out into nature and see the tops of the trees to get grounded back into your body which will always help you identify the next right move. I use guided Breathwork and Meditation to help me.

Let’s imagine that a reader reading this interview has an idea for a product that they would like to invent. What are the first few steps that you would recommend that they take?

As a female founder of an AI focused software company it is important to me that we demystify the process for business leaders to launch their own businesses, which is why Emily Kennedy and I have created a training course called Spark Passion. In Spark Passion we have established a simple 5-week program to quickly validate your idea, so first-time founders s can move forward confidently with their idea to change the world.

It’s not rocket science, it’s about implementing proven strategies that can help determine whether your passion can become a business that brings positive impact in the long term. Emily Kennedy and I created Spark Passion to help innovative leaders walk through the steps to gain momentum and have an actionable plan to move their idea forward. Our first course “Free Resources to Turn your Idea Into a Business” is available on demand for free.

There are many invention development consultants. Would you recommend that a person with a new idea hire such a consultant, or should they try to strike out on their own?

Engaging a consultant once you have a lean canvas is not a bad idea, but if you don’t have your business plan on paper yet it may be expensive and premature. Leverage podcasts, books, and the small business association for free resources to jump start your exploration.

What are your thoughts about bootstrapping vs looking for venture capital? What is the best way to decide if you should do either one?

I choose to bootstrap and raise a SEED round from angel investors. It really depends on how much fuel you need to grow your share of the market; that will be a company-by-company decision that needs careful reflection.

You are an inspiration to a great many people. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be?

You never know what your idea can trigger. For 2022 I am measuring my OKR’s in lives saved, dignity restored, and trauma prevented. As a software company CEO, it is important to be that we relentlessly advocate for people’s ability to thrive both from a physical and mental health perspective. At Minor Guard, we will be launching IOT enabled software to create the “life alert for young people;” as a consultant I am focused on using Confidential Computing to accelerate innovation in healthcare and safety; and as a keynote speaker I am evangelizing business leaders to “Embrace AI for Digital Transformation.” I am energized at what this next year will bring!

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

I am an “Arm Cherry” and would love to sit down with Dax Shepard for his Experts on Expert series. A book I co-authored ‘Demystifying Artificial Intelligence for the Enterprise’ just released, and I would love to discuss it with Dax and Monica! I love how they make innovation and complex topics approachable for large audiences and it would be an honor to work with them to bring more awareness to AI Ethics and how we can increase trust and safety in the digital world.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Making Something From Nothing: Lisa Thee Of Minor Guard On How To Go From Idea To Launch was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

You would think education would be one of the most innovative places. This is an opportunity to be progressive, and we are thinking of how we can do better with educating children. Many people are not willing to get outside of the box to try to do things differently utilizing the amazing technology available today.

As a part of our series called “Wisdom from Women Leading in VR, AR and MR Industry”, I had the pleasure of interviewing Erika Donalds.

Education entrepreneur Erika Donalds is the founder and Chief Executive Officer of The Optima Foundation and Optima Domi. She is a finance professional with a passion for education and has offered her expertise in business and policy to help further the expansion of high-quality school choice options and to improve accountability and governance in Florida’s public schools. Erika is launching the first virtual reality charter school, Optima Classical Academy. Additional information can be found at www.optimaclassical.org.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit. Can you tell us a bit about your backstory and how you grew up?

I am a fourth-generation Floridian. I grew up in Tampa with a single mom who worked multiple jobs and did not talk to me much about education or college. However, at some point in my high school years, I just knew that I did not want to live paycheck to paycheck and struggle financially. I decided to buckle down so that I could go to college and improve my future.

I went to Florida State University (FSU) and majored in accounting. I was very serious about my studies and graduated Magna Cum Laude, then went on to get my master’s degree in accounting and my CPA. Since then, I have been very driven in my career and other philanthropic, political, or church-related endeavors.

My husband and I met at FSU and have been together for 20 years. We have been involved in education causes for two decades, and about three or four years ago, I decided to make this my life’s work.

Is there a particular book, film, or podcast that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

There is a book titled: Reinventing America’s Schools by David Osborne. David Osborne was vilified during the Common Core Era — of which I was a part of the anti-common core movement. But his book talks about education reform and all of the pieces that need to be in place for successful reform in different areas of the country, using them as case studies — places like New Orleans, Denver, and Washington DC. He explains the politics, policies, and other factors that must be aligned for education reforms to be successful. I think it is one of the best education reform books out there because it is not myopic in the view of how to be successful.

Is there a particular story that inspired you to pursue a career in the X Reality industry? We’d love to hear it.

I specialize in classical or traditional education, so I never thought I would be involved in a virtual reality school, since our brick-and-mortar schools have no technology in the classroom. When we went virtual during the pandemic, we were able to keep the best things about classical education intact. Our students had live instruction from teachers every day, they were still reading classic literature and receiving the content-rich curriculum. We had such great feedback from parents, and they were asking us to continue this style of online learning.

When I started looking into virtual learning, I knew it would be challenging to do this effectively, and I happened to meet Adam Mangana, our executive director, who has been working on virtual reality classrooms for many years. The combination of the virtual reality classroom and the classical model of education was the perfect match to implement what our vision and to maintain the pillars of classical education in the virtual reality environment. I think it’s going to be the most successful education innovation in a very long time.

Can you share the most interesting story that happened to you since you began this fascinating career?

You might think that starting a virtual school in the middle of a pandemic is a great idea, because the demand is high. However, with chip shortages, uncertainty in the marketplace, looking for investors to embrace what has never been done before, and going through the government bureaucracy, it has certainly had its challenges. This entire endeavor, from January 2021 to today, has been one miracle after another as we overcome so many obstacles. The greatest thing about it has been all the people who have joined the team and are working to build this virtual reality charter school. They have embraced the vision that we have for what is ultimately possible and are getting on board with full energy and attention. I mean, that’s really a story in itself; to be able to gather such an exemplary team in such a short time to build a VR school, launch it, and welcome 1,500 students next year — it’s just going to be an amazing thing.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

When I started in the charter school industry, we went into a new area in Florida that was not so friendly to growth. We are thinking we are bringing this school choice into this community, parents are really excited, and everyone will love it, and then we ran into the brick wall called government. They held public meetings, and there were hundreds of people who showed up complaining about traffic, environmental impacts, conspiracy theories, and anything else that they could think of to block education choice. The effort to defend the education monopoly was stronger than we realized. It was a mistake to underestimate the opposition to reform and innovation, and we will not make that mistake again. Since then, the good news is that school choice, education reform, and school choice options have gained such support from the public, parents, and community members.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Definitely my husband. We got married right after college, and we started our life together right after 9/11, both working multiple jobs. We had our first baby, and Byron was “Mr. Mom” so I could go back for my master’s degree and CPA. Then when he was studying for exams and advancing his career, I was taking up the slack at home. Just over 20 years together, and we work as a team to help propel each other forward. I could not do anything that I do without his support and encouragement, and all those years that he helped me achieve my goals and dreams.

Are you working on any exciting new projects now? How do you think that will help people?

My exciting new project is opening the world’s first virtual reality charter school! We are also building classical teacher and leadership training programs that we will offer both in-person and virtually. As we begin to open this virtual reality school, we know we are going to have to train a lot of teachers across the country and perhaps around the world to teach classically and to teach in virtual reality.

Ok super. Thank you for all that. Let’s now shift to the main focus of our interview. The VR, AR and MR industries seem so exciting right now. What are the 3 things in particular that most excite you about the industry? Can you explain or give an example?

The three things that excite me about the industry would all have to do with education. That is my focus, and that is where I want to see technology being able to take education to the next level. It is already involved with entertainment, which is wonderful, but education is what truly sets people free. Being able to utilize VR, AR, MR to bring classical education to students in rural communities and disadvantaged or underserved communities, that otherwise would not be able to get the same experience with the same quality of teacher. We will bring that right to them at Optima Classical Academy.

Secondly, studies show VR can help students who have attention deficits and other types of special needs. I am excited about the possibilities for those students to immerse themselves in an educational experience fully and not have the distractions of a traditional classroom.

Finally, I’m excited about training teachers in VR and allow them to interact with the greatest teachers from around the country. The possibilities for expanding and improving teacher training using VR are endless.

What are the 3 things that concern you about the VR, AR and MR industries? Can you explain? What can be done to address those concerns?

We must be careful that VR is used to enhance the world that we live in and not replace it, especially when it comes to our children. I think it will be great that kids can interact during virtual school with their teachers and peers, but it is not going to replace peer-to-peer interaction that they need, like playing outside with friends. I think kids still need to be out and about and interact personally.

I think the entertainment aspects of VR, AR and MR are apparent. Can you share with our readers how these industries can help us at work?

Training our teachers will be a tremendous aspect of our work with Optima Classical Academy. It is very difficult for a teacher to observe another teacher teaching. That is because they all teach at the same time throughout the school day, and they would have to leave their class and watch another teacher teach. Once we have the teachers teaching in VR and record those, another teacher can watch the video and ask questions. They can also be live and see how the teacher interacts with the students in the classroom. Also, just bringing the highest quality trainers into virtual reality with students around the country without having to travel and deal with other expenses. It is going to make high-quality, live training more accessible and more effective because you’re doing it in VR as opposed to in a webinar.

Are there other ways that VR, AR and MR can improve our lives? Can you explain?

We host VR meetings with our team at Optima. This interaction is so much better than it is in 2 dimensions, and we can still share documents with one another in the metaverse. As more people have VR headsets in their homes, we will see more social interaction in VR. It is so much more fun to get together with avatars in the virtual reality environment where you can go anywhere and have an experience together when you cannot otherwise be face to face. It is going to change our relationships and our ability to interact with other people virtually in a more meaningful way.

Let’s zoom out a bit and talk in broader terms. Are you currently satisfied with the status quo regarding women in STEM? If not, what specific changes do you think are needed to change the status quo?

I believe it is important that we encourage women and young people about their abilities in mathematics and science, but it starts with having capable teachers in these subjects. Often, teacher unions do not allow differentiation in pay for teachers in STEM fields, and it is difficult to compete with the private sector for this talent. As a result, we have weak STEM teachers in our schools, students do not receive quality instruction in these areas, and so they are not confident exceling in those fields. We need to incentivize skilled STEM teachers to come to teach in our schools, and inspire women, men, and other students into the STEM fields.

What are the “myths” that you would like to dispel about working in your industry? Can you explain what you mean?

People who defend the education monopoly criticize school choice advocates as a ‘special interest’ and say we are in education for the money. We are definitely in it for the children. For people coming from the private sector, like myself, it was a calling to change careers and focus on something like school choice that has so many barriers. It is not as easy as working in the private industry, but you do it because you love kids, want to help families, and think it is going to make a difference in our country long-term.

What are your “5 Leadership Lessons I Learned From My Experience as a Woman in Tech” and why? (Please share a story or example for each.)

I am relatively new to being a woman in Tech, aside from in the accounting and finance industry in my 20-year career, and I’m a lot more “tech-savvy” now that I’m the founder of a virtual reality charter school. So as a newly experienced woman in tech, I find that the one surprising thing to me is the kind of minority veto on innovation and technology in a multitude of areas, but certainly in education. You would think education would be one of the most innovative places. This is an opportunity to be progressive, and we are thinking of how we can do better with educating children. Many people are not willing to get outside of the box to try to do things differently utilizing the amazing technology available today.

Hopefully, I can be part of the solution in spreading the good news about utilizing technology in the right way and maintaining the efficacy of something like classical education or other traditional things that can be enhanced with technology, not replaced with technology.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

If I could do one thing, it would be to bring universal school choice to every parent across the country. I would make education into a competitive free-market environment, which would raise the quality and accessibility of education for every child.

We are very blessed that very prominent leaders read this column. Is there a person in the world, or in the US with whom you would like to have a private breakfast or lunch, and why? He or she might just see this if we tag them 🙂

Elon Musk, of course! Because he is innovative, a risk taker and an incredible businessperson. I would want to learn everything I could about him, his success, and what is next for him in the future so I can invest in whatever it is he is doing.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Wisdom from Women Leading in VR, AR and MR Industry with Erika Donalds Of Optima Classical Academy was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

Consistency is key. Getting up every morning and putting in the work can be hard, especially if you don’t see the fruits of your labor immediately, but don’t despair. The journey of a thousand miles starts with the first step, then another step and another one. Keep going, every day, every week, and don’t stop.

As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing Ben Arbov.

In the early days of the COVID pandemic, the day after he was laid off from his job, Ben signed up for an online coding bootcamp and set out to make his idea of investing in his niece’s future a real, live platform. Today, Ben is the founder of the growing startup Greatest Gift, the financial gifting platform for children’s long term savings.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your “childhood backstory”?

Sure thing, thank you for having me!

I was born in Dallas Texas to Israeli parents and moved to Israel at two years old when my dad moved back to open his own small business. Growing up I always loved solving puzzles, figuring out riddles and building things (think Legos, school projects, and activities in the Israeli Scouts).

My parents have always been a huge influence on me. My mom taught me values of hard work and helped me get my first job at the age of fifteen, handing out flyers, then my second job in a flower shop, and the list goes on! Basically, I’ve been working at every opportunity I’ve gotten since.

My dad taught me the value of saving money and also pushed me to take on leadership roles, including becoming an officer in the army.

I enlisted in the army at eighteen and became an officer when I was twenty. Being an officer in the military taught me to make do with limited resources and accomplish the mission at all costs.

More recently, when the COVID pandemic hit New York, I was launching a coworking business for the company I worked. Naturally, demand for office spaces drastically fell when the pandemic hit, and I was laid off. Like many of the readers of this series, I had an idea for a business. The day after I was laid off, I began learning the skills I needed to make this idea a reality.

I think the combination of values, passions and the right timing set me up to make and launch Greatest Gift.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

It’s hard to choose just one, but this is one of my favorites — “Do not worry about your difficulties in Mathematics. I can assure you mine are still greater” — Albert Einstein. The quote really helps put things in perspective for me every time I find myself stuck or in a new challenging situation — there’s always someone with a tougher problem to solve. It reminds me that I’m not the first and not the last person to try and solve a problem.

Plus, as a math major in college, I was quite literally worried about my difficulties in math on a daily basis!

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

I really loved reading Blue Ocean Strategy written by W. Chan Kim and Renée Mauborgne and recommend it to everyone looking to innovate or start a new business. The book offers a structured approach to innovation and frameworks of understanding who your target users are and what your value proposition should be, while giving real life examples of companies that performed incredibly well with new ideas.

One specific lesson I learned from the book is that innovation is not only in the utility of a product, but it can also be in the business model. Products and their economic engines are inseparable, and identifying the right value add aspects of the product can help you reduce your expenses.

I particularly like the framework that guides you to eliminate, reduce, raise and create factors of your business or product to help you create an idea that doesn’t compete with your competitors and offers a true value proposition to your customers and end users.

The book helped me develop Greatest Gift’s value proposition — on the one hand a financial gifting platform that makes monetary gifting for kids fun and easy, on the other hand a resource for parents that helps them on their financial parenting journey by providing a curated collection of financial products, guides and tips. The combination creates a value proposition that is relevant to parents, kids, family and friends, while relying on a solid business model of affiliate marketing.

Ok super. Let’s now shift to the main part of our discussion. There is no shortage of good ideas out there. Many people have good ideas all the time. But people seem to struggle in taking a good idea and translating it into an actual business. Can you share a few ideas from your experience about how to overcome this challenge?

Of course, and I hope I can help a few people execute on their ideas.

It really just starts with putting one foot in front of the other and putting in the time to work on turning the idea into reality.

Break down the execution into different work streams. Then break those down again. Keep breaking it down until you reach individual tasks and knock those tasks off one by one.

Consistency is key. Dedicate time to developing the idea, a couple of hours twice a week after dinner, an afternoon every weekend.

When you’re just starting out, your focus should be on fleshing out your idea and understanding how that idea can turn into a business that adds values to customers on one hand and has a viable economic engine on the other hand.

Focus on the potential customers and end users that your idea will help and figure out the details of how your idea can help answer their needs.

Often when people think of a new idea, they dismiss it saying someone else must have thought of it before. How would you recommend that someone go about researching whether or not their idea has already been created?

Researching existing solutions or ideas is an important step in starting a new business, but just because solutions exist doesn’t mean your idea (or execution of it) doesn’t add value to the world.

Start by talking to people who would care about your idea and see if they know of other solutions that already exist. Don’t be too worried about sharing your idea, you said it in your last question — many people have good ideas all the time, but people seem to struggle in taking a good idea and translating it into an actual business.

If there are solutions, that can actually be a good signal that there is a need for the idea!

A simple google search can help you find solutions, and if you really want to dig deep, look into online communities on Reddit or Facebook groups and search for your ideas.

If you find versions of your idea, try to understand if there is anything you can improve or differentiate from the existing solutions with your idea.

Think — what does your idea do better? Are you better situated to execute the idea? Workshop your idea to provide a better solution and figure out how to provide the most value to your potential customers.

For the benefit of our readers, can you outline the steps one has to go through, from when they think of the idea, until it finally lands in a customer’s hands? In particular, we’d love to hear about how to file a patent, how to source a good manufacturer, and how to find a retailer to distribute it.

Absolutely, let’s talk execution. By now, you have an idea that answers a need or solves a problem, and ideally you spoke with a few people to validate that the need exists.

Whether you’re making an app, a website, or a physical product, you should always start with the drawing board. Make sketches of your product, first a high level skit, then deep dive into the details (I used Figma for my platform).

If you think your idea is something novel to the world that hasn’t been done before, look into patents. Google Patents has an easy to use search engine that helps find other patents in the field. After you see a few other patents, try writing a rough outline of the patent and then find a patent lawyer. A good patent lawyer will help you defend your new idea in the best way.

Now that you have a validated idea, sketches, and potentially a patent, it’s time to make your first product. In the tech world this is called an MVP — minimum viable product, while in physical products this would be a prototype. What they both have in common is that they have the least amount of features and sophistication, while achieving the main purpose of your idea, i.e. solving the problem at hand.

When talking about tech products, this step may take a few weeks or even months. You’ll need someone to write the code. This could be yourself if you know how to code or feel comfortable enough learning online (there are great resources and online bootcamps that can help you with this). In order to build my platform Greatest Gift, I took an online web development bootcamp on Codecademy, and completed my coding education with google whenever I had gaps.

If you’re not comfortable building out the code on your own, you have two other options. The first is to find a partner that knows how to code and build out the product and business together. Look for people in your network — friends, old coworkers, college classmates. The second option is to find a development house that builds out MVPs, but this option is probably the most expensive one. It’s hard to accurately estimate how much work will actually need to happen, and every change can get costly.

What are your “5 Things I Wish Someone Told Me When I First Started Leading My Company” and why? (Please share a story or example for each.)

1. Some people won’t like your idea or product. Ten hardcore fans of your product are better than a thousand dispassionate supporters. I had a few people who were really excited early on that wrote great reviews about the product and shared it with their circle, leading to new customers early on.
2. Things start out slowly. Give it time, and if you truly believe in your idea, remember you’re in it for the long run. Going from idea to a live platform took us almost a year at Greatest Gift. The first user was hard to get, but eventually things started rolling with a steady growth in users.
3. Consistency is key. Getting up every morning and putting in the work can be hard, especially if you don’t see the fruits of your labor immediately, but don’t despair. The journey of a thousand miles starts with the first step, then another step and another one. Keep going, every day, every week, and don’t stop.
4. Celebrate your wins. There’s a long road ahead, so make sure to celebrate hitting those milestones along the way. I still remember the dinner I had with my fiancé when Greatest Gift went live! All our little celebrations help me recharge for the challenges ahead.
5. Adapt your mindset as the company grows — from maker, to team leader, to CEO. When you’re just starting out with a new idea, your focus is on making the idea become a reality. Once your idea is a reality and you have a product that customers are using, shift your focus to building out your team. Finally, focus on building a company.

Let’s imagine that a reader reading this interview has an idea for a product that they would like to invent. What are the first few steps that you would recommend that they take?

First, check that the idea answers an existing need, for the reader, a family member, or anyone else.

Develop the business model and understand the unit economics. Make sure you understand how much it will cost to make on a per unit or per user basis.

Now that you have a solid idea that answers a need and has a solid business model behind it, make the first product and get one customer to buy it. Just one.

Focus first on making that prototype or minimal version of your product. Stay laser focused, don’t add the bells and whistles. This is your chief maker phase. If you don’t have the skills to make it, learn online. Learning enough to make your own prototype will help you manage the process later when you scale and handover the production to a team or outsource it completely. You don’t need to be the expert but knowing the nuts and bolts of your product will help you troubleshoot and manage it down the line.

Remember, all you need here is one product with one customer.

Now do the same with 50 other customers.

Whenever you hit a milestone, set a new one that’s more ambitious than the last and change your mindset as needed.

Getting one customer may be easy if you know a few people that could use your idea but getting a thousand customers may be challenging and might require a different approach.

There are many invention development consultants. Would you recommend that a person with a new idea hire such a consultant, or should they try to strike out on their own?

Making something new can be a costly endeavor, so in my honest opinion I would recommend saving your much needed funds for other expenses, like your own living expenses while you work on your idea, engineering, manufacturing, tech costs, and legal fees, just to name a few.

Instead, try finding someone in your network that has gone down this path of making something from nothing before and reach out to them for a coffee chat. No one understands the problems entrepreneurs face more than other entrepreneurs.

What are your thoughts about bootstrapping vs looking for venture capital? What is the best way to decide if you should do either one?

I think it’s really a question of timing for your business. I’m a big believer of bootstrapping the beginning of the business, everything from idea to launch.

Bootstrapping early on will teach you to be disciplined with your capital spend. This is the time to be scrappy and develop your own skillset, problem solve and rely on your own abilities to adapt and grow.

It also helps you preserve your equity for later stages when you can really benefit from large capital plays to fund growth.

I think reaching the stage that you have product-market fit is a good point to go down the venture capital path. Having product-market fit means your idea (now product) is answering a need in the market and your business is growing rapidly. This is the time to take on capital to accelerate your growth even more aggressively.

Ok. We are nearly done. Here are our final questions. How have you used your success to make the world a better place?

I try to make the world a better place through my professional work and my personal life. In my professional capacity, my startup Greatest Gift helps power up children’s financial futures. We provide financial literacy for parents and children, and give family and friends the tools to invest in children’s futures.

On a personal level, I often help other aspiring entrepreneurs with their journeys of making something from nothing.

You are an inspiration to a great many people. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

Start early.

This is true for parents and families about saving and investing for their kids, but also for entrepreneurs or people with amazing ideas.

Starting can be the hardest part, but as soon as you start, you’ll be on the path to something great.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

I’d really like to meet behavioral economics professor Dan Ariely and discuss motivation around saving and investing for our kids. I’ve studied psychology and economics in college and have been working on driving parents to action and encouraging them to start saving for their children’s futures early on.

Professor Ariely has had a major influence on my work, and I would love to meet with him to share the insights from Greatest Gift.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Thank you for the great opportunity! I hope some of these help readers start something of their own.

Making Something From Nothing: Ben Arbov Of Greatest Gift On How To Go From Idea To Launch was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Making Something From Nothing: Dylan Lemay Of Catch’N ice Cream from Dylan Lemay On How To Go From Idea To Launch

An Interview With Fotis Georgiadis

I think one big thing that I wish I would have known at the beginning, was what I just answered the last question, which is just ask for help when you need it. Because at the beginning of all of this, I was kind of afraid to do that. But I realized that all these people around me want to see me succeed. They want to help me the best they can. And I just have to ask them, or they’ll never know that I need help.

As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing Dylan Lemay.

Dylan Lemay is the largest ice-cream focused digital creator in the world and the #1 food and beverage creator on TikTok. He is also a rising star on YouTube, having gained over 2.5M followers in seven months. Dylan began his digital career by mastering short-form content and sharing his genuine and contagious passion for all things ice cream through daily videos. With a unique approach grounded in compassion, engagement, connectedness and a love for something so universally embraced — ice cream! — Dylan has been able to organically grow a massive and dedicated fanbase in an unprecedented short amount of time, enabling him to focus on expanding his brand into a full-fledged organization, including multiple global partnerships, an ice cream shop launching in 2022, and so much more.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your “childhood backstory”?

I started eating ice cream as a kid as we all do. However, for me, it was more of a family pastime. Every night before we would go to bed, my dad would ask us if we wanted ice cream — it was sort of a nightly tradition for us. It was a very calming thing to do before bedtime, a loving and warm moment. When I got older, a friend of mine asked if I wanted a job at the local Cold Stone Creamery — at age 15, I figured ice cream would be a cool first time job, not realizing that I would still be working in ice cream ten years later.

Once I started making videos, I really enjoyed the new way of sharing and interacting with people. Through content creation, I’m able to share ice cream with people in a new way. Not only did I have them enjoy eating it, but they were able to enjoy the overall ice cream making process through my videos.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Tough times never last.” It’s realizing that when things are hard, it’s not going to always be that way, things will get better. You just have to persevere and you’re gonna learn from it. And I always jokingly say, you’ll look back one day and laugh at how that period of time seems so difficult. Because you’ll know in the future everything is okay and the things that you’ve learned from it.

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

I wouldn’t say a book or film, but I would say specific people have made a big impact on my story of just talking through the things that I’m going through, and then just giving me advice and helping me feel okay with working with ice cream. Like I said before, I was 15 when I started this job. Now I’m 25 and I’m still working with ice cream. Throughout that time, when you see your friends being successful, and getting married and getting careers and these things, it kind of puts pressure on yourself to think that you’re failing because you’re still doing the same job that you did when you’re just a 15 year old. So just talking with people and helping them or them helping me realize that, even though I’m an adult, now, I can still work with ice cream, and I can make a career out of something I enjoy doing. And that’s okay. And so then that happened shortly before I started making videos. And I think that really primed and prepped me to take the next step.

Ok super. Let’s now shift to the main part of our discussion. There is no shortage of good ideas out there. Many people have good ideas all the time. But people seem to struggle in taking a good idea and translating it into an actual business. Can you share a few ideas from your experience about how to overcome this challenge?

When I started with content, I kind of fell into it by accident. I was just having fun at work with some friends and my videos ended up starting to go viral. I just enjoyed learning how content worked, and learning how the videos work and learning how things go viral, so I just kept playing that game. Eventually, I started to see that this could be a business. I can make money from this and this could be my career, so I continued to grow on that. But then I started to remember that now that I’ve accomplished this thing, and I have a lot of freedom financially, that I can accomplish the dreams that I originally had, which would be creating this amazing ice cream experience for people. So that grew into this next challenge that I want to encounter, which would be opening my own ice cream shop.

Often when people think of a new idea, they dismiss it saying someone else must have thought of it before. How would you recommend that someone go about researching whether or not their idea has already been created?

I think one thing that people commonly misunderstand is that when thinking through ideas and thinking that other people have done them before means you can’t do it too. It doesn’t matter how many people have done it, because you’re different. You’re the differentiating factor. So when it comes to, say, a type of content online, you are always going to put things in a different way, because you’re different from everyone else. So even if a market is saturated with a product, you are the thing that can make a difference, because you’re different from whoever did that before.

For the benefit of our readers, can you outline the steps one has to go through, from when they think of the idea, until it finally lands in a customer’s hands? In particular, we’d love to hear about how to file a patent, how to source a good manufacturer, and how to find a retailer to distribute it.

I think the biggest thing that I’ve learned when it comes to doing this, when it comes to even creating content, but also starting a business, is that the best thing you can do is just ask for help. If you don’t know how to find a good manufacturer, just ask the people around you that have done it before. The thing is, the biggest thing that you can use when starting something new is learning from the experiences of others. You’re going to save yourself so much time and so much heartache if you find somebody experienced that’s already done the work before. And then you’ll learn your way from them, but also from your own failures and mistakes along the way as well.

What are your “5 Things I Wish Someone Told Me When I First Started Leading My Company” and why? (Please share a story or example for each.)

That’s a really good question. I feel like if I was further along, I’d be able to answer this lot easier. Because like, we are still in such a foundational phase. I think one big thing that I wish I would have known at the beginning, was what I just answered the last question, which is just ask for help when you need it. Because at the beginning of all of this, I was kind of afraid to do that. But I realized that all these people around me want to see me succeed. They want to help me the best they can. And I just have to ask them, or they’ll never know that I need help.

Let’s imagine that a reader reading this interview has an idea for a product that they would like to invent. What are the first few steps that you would recommend that they take?

I would say the first step would be to get experienced in that area. In my instance, I’ve worked with ice cream for almost 10 years, so I have a good knowledge of what I enjoy as someone that enjoys ice cream, but also working with customers and knowing what they enjoy. Really immersing yourself in the industry you want to go in will give you tons and tons of knowledge to go further into the future. But then also talk to people that have done what you plan to do. So if you have a product, you want to make friends with people in that field that have done that, and learn from them. If they don’t want a relationship with you, then just read about them. Just do whatever you can to learn from people that have gone before you because that’ll set you 10 steps ahead, because you can learn from other people.

There are many invention development consultants. Would you recommend that a person with a new idea hire such a consultant, or should they try to strike out on their own?

I think it would be smart to get as much help as you can. If you had the resources to do it, I definitely would. It also depends on what your field is. If you’re creating a food product, it’s probably good to get people that have a very strong understanding of developing flavors and things like that. Once you build those things, that’s an investment that you’ll carry on for the rest of the time, if your brand, or say it’s like a cosmetic brand, you really want to make sure you have the science behind it all since this is something that will affect somebody’s life every day. So I think putting in the groundwork, and putting the investment in the beginning will pay off so it’s definitely worth the investment.

What are your thoughts about bootstrapping vs looking for venture capital? What is the best way to decide if you should do either one?

I think it all comes down to what your goals are. So assess where you’re at, and where you’d like to go. Then run through the pros and cons of each. I would just say make sure you do the research to figure out the right venture capital if you want to go that way. Whereas bootstrapping, you get to stay true to your idea. Because it’s you.

Ok. We are nearly done. Here are our final questions. How have you used your success to make the world a better place?

One of my goals through all of this is not just creating a product, but more of creating an experience. So one thing that my videos started in one of the worst times that the world has gone through in my lifetime. And through that I tried to just give somebody a safe place for people just to take a break from all the craziness that was going on in the world. And then as I move forward, I want to implement all those things into my brand and into my shop. And so I want to develop that same feeling into making the world a better place in my shops that when you come to those stores. It’s a calming, entertaining experience where you can forget about all the chaos or the craziness. And then you get to eat some satisfying ice cream just to see through the end.

You are an inspiration to a great many people. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

If my story could inspire a movement, I’d want it to help kids understand that through the internet, you have the power to achieve your dreams. Obviously, it takes a lot of hard work and a lot of other factors, but at the end of the day if you work towards your goal, and you put that online, it “express lanes” you into accomplishing things you never thought you could. So I just want to motivate kids to see that they can take advantage of all these tools that people in past generations never had, and really implement them to help them accomplish their goals to a whole different level than they ever thought they could.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

The person that I would say, creator wise, that’s inspired me the most would be Zach King. I watched him on Vine and was just so impressed and I followed him all throughout the years because of the incredible content he created. It would be a dream to meet him.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Making Something From Nothing: Dylan Lemay Of Catch’N ice Cream from Dylan Lemay On How To Go From… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Dr Krystyna Shepetiuk Of BioX Unlimited: 5 Steps That Each Of Us Can Take To Proactively Help Heal Our Country

An Interview With Fotis Georgiadis

Positive thinking. Research shows that our brain performs better when we are happy. We become more successful at work, at home, in our community.

As part of our series about 5 Steps That Each Of Us Can Take To Proactively Help Heal Our Country, I had the pleasure of interviewing Dr. Krystyna Shepetiuk.

Dr. Krystyna Shepetiuk aka Dr Kryss is a Certified Functional Medicine Specialist, diabetes coach, biohacker, firewalker and best-selling author. Dr. Krystyna is a busy mother of three and the founder and CEO of BioX Unlimited.

While building her online functional medicine practice, she works as a Clinical Pharmacist with a Pharmacy Benefit Manager (PBM). As an overwhelmed and overworked mother of three, Dr Krystyna worked hard to transform her own life and mindset through Tony Robbins’ programs and made the decision to help others create their way to an extraordinary life through functional medicine, biohacking, and nutrigenomics.

Dr. Krystyna believes that managing your health is a life-long journey and soulful project. She believes that you can elevate your health to the next level through the quality of small everyday decisions, life “hacks”, and altering your own biology. Through consistency, diligence, and discipline, anyone can change their lives. Dr Krystyna is an expert in mindset coaching, habit and productivity building. Her specialties are focused around sleep, intermittent fasting, longevity, and nutrigenomics.

Dr. Krystyna is on a mission to create blue zone communities, and she believes that it all starts at home. Together with her husband, they have created a unique wellness home philosophy and teach their kids and clients about food as medicine, exercise, meditation, sleep and the power of gratitude. She believes that human potential is unlimited, and she wants others to fine-tune their life in the most important areas in order to achieve optimal health and lives altogether.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you. Can you tell us a bit about how you grew up?

I was born in Ukraine and immigrated to the US at the age of 11 with my parents. In Ukraine, I grew up in a small village in the Carpathian Mountains. I spent my days playing in the dirt, hiking, skiing, picking berries and mushrooms in the forest as well as helping my parents with harvesting and managing our small flock of farm animals. I attended family gatherings filled with singing and laughter. My childhood was simple and yet very healthy.

Upon arriving in the US, I had to quickly grow up, assimilate to the new country and become a second mother to my younger sister. That first year was very challenging. With the recommendation of the school administration,

I was placed in a Polish-English bilingual class to help with the assimilation process. However, this created another challenge for me, as Ukrainian and Polish are two different languages. I did not question it because I knew my parents had other things to worry about and continued to work hard to become the best student. Upon graduating from elementary school, I was recommended into an advanced high school curriculum, the International Baccalaureate program, helping me excel further in my studies.

Looking back, I understand now more than ever that mindset is everything. Tony Robbins calls this phenomenon “where focus goes, energy flows.”

Is there a particular book that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

Jonathan Livingston Seagull by Richard Bach. It is a story that brings hope and inspiration. It is a simple story about creating your own freedom and realizing that your ability to create the life you wish for has unlimited potential. This story is ageless, and I look forward to passing it to my children and others. I think it’s a great book to read when you are going through a challenging time.

Do you have a favorite “Life Lesson Quote”? Do you have a story about how that was relevant in your life or your work?

“When you arise in the morning, think of what a precious privilege it is to be alive-to breathe, to think, to enjoy, to love.” — Marcus Aurelius

As I was going through my personal transformation, this quote by Marcus Aurelius resonated with me. Our birth is a miracle. In addition, after listening to a TED Talk by Mel Robbins where she said, “You are one in a trillion,” I knew I was meant to do more. I was given an opportunity to have a life, to have a mission so that I can change my life, and ultimately, the world. I decided to prioritize my health because I wanted to feel “enough.” I wanted to be enough for myself, and my family. What I wanted for them is what I wanted for myself, and thus, I started walking the walk, and setting an example for my family first.

Practicing exercises such as gratitude and meditation helped with finding my way in the dark towards internal peace, and entering the state of consciousness, all while understanding the fact that life is not a random occurrence. Life is not a destiny written by someone above, instead, it is a series of consequences of our own decisions. The law of cause and effect is a universal law. I started practicing appreciation by journaling every morning and night. I included a gratitude ritual in daily dinner conversations with my family. This practice helped me feel good about myself, about my life, and more importantly, I started seeing positive changes happening around me. I started getting more opportunities at work, I connected with other like-minded health care professionals that care about my passion. I started noticing that this mindset was helping me to eliminate my stress and anxiety around “having it all.” What you appreciate, appreciates. When you are fully giving it all every day, it comes back to you. Crafting your ideal life is a life-long project because life is not a sprint but a marathon.

Marcus Aurelius was a Stoic philosopher who left behind his journal with Meditations. He also said, “You have power over your mind — not outside events. Realize this, and you will find strength.” I believe that the philosophy of Stoicism can help many of us with current events of the pandemic, politics, mental distress and much more. It can help us stay on track with our mission and appreciate every moment that is in our control.

How do you define “Leadership”? Can you explain what you mean or give an example?

Leadership is being the best version of you with the task at hand. If you search for top leadership skills, you will come up with communication, motivation, positivity, feedback, creativity and many more. We are not born with these, and there is no way we can learn all of these in one day. We can, however, strive to be better each day and learn these skills through our life experiences. Leadership can look many ways. I look at my three kids and often see my older daughter teach her younger siblings about healthy eating or sharing. As parents, we are leaders for our kids. We are leaders as teachers, as community members, as teammates. We are leading and influencing others in every moment of life, whether we know it or not. Therefore, it is important to be conscious of our actions, become leaders to ourselves and strive to be the best version each day for others.

In life we come across many people, some who inspire us, some who change us and some who make us better people. Is there a person or people who have helped you get to where you are today? Can you share a story?

In the Spring of 2019, I attended a Tony Robbins event, which taught me that the best investment you could make is to invest in yourself. The most valuable lesson that I took away from this, was learning to adjust my mindset. I learned to understand that the power of mindset can help you overcome some of the most challenging times.

Looking back, that weekend also helped me to embrace my gratitude practice, improving my psychological health and reducing toxic emotions such as envy and regret. Simple acts of gratitude opened up my mind and body to feel its best.

During the Unleash the Power Within (UPW), Tony Robbins event, I also got to walk across 20 feet of hot coal to overcome my fears. It was unreal. Once my mindset was set, I said “Yes” to myself, I said, I am strong, I am enough, I am the master of my life. I was able to overcome my fears and insecurities. I knew that by replacing negative emotions with positive ones, I could get through anything. The exercise taught me to understand Tony’s favorite line, “Where focus goes, energy flows.” My limiting beliefs were transformed into beliefs that eventually changed my thinking.

Tony Robbins really helped transform and shift my life into a positive direction and now I can continue to help myself, my family and others around me. Tony Robbins has inspired me to search for my Ikigai. There is still a lot to learn about the way our mind can impact the body but it is evident that when people are surrounded by positive encouragement to reach health goals, they will be more likely to heal. They can overcome their limiting beliefs, fears, and insecurities resulting with confidence, creativity and set up for success.

Ok, thank you for all that. Now let’s move to the main focus of our interview. The United States is currently facing a series of unprecedented crises. So many of us see the news and ask how we can help. We’d love to talk about the steps that each of us can take to help heal our county, in our own way. Which particular crisis would you like to discuss with us today? Why does that resonate with you so much?

Unfortunately, our country is not healthy, and I believe this is a massive crisis. We are overworked, overwhelmed, over stressed, obese and physically inactive.

I remember signing up my daughter for summer camp, and being disappointed with the lunch menu which included pizza, hamburgers, hot dogs, and other low nutritional value foods. I was extremely disappointed that my kids will be exposed to all these impostor foods, with no benefits except to fill up their bellies.

With this new awakening, I knew that I wanted my kids to be exposed to real foods, to eat the kinds of foods I ate as a child, until age 11, as I grew up in Ukraine. My favorite sweet treats consisted of berries we picked in the forest, homegrown strawberries, gooseberries, red and black currant, cherries, apples, pears, plums. We had a homemade cake a few times a year during major holidays, as our budget allowed. We had our chickens, ducks, goats, and a cow. Likewise, we even had our orchard. Furthermore, we did not have processed foods and practiced regenerative farming. Thinking back, every family had a full abundance of true organic products, however, with modernization and progress worldwide, most people became addicted to processed foods and sugar.

Currently, at home, healing from within became my go-to therapy, instead of my medicine cabinet. I started using food as medicine, incorporating the rainbow of foods on each plate, adding prebiotic foods like asparagus, chicory root, and probiotic foods like sauerkraut. We eat 5–7 servings of fruits and vegetables per day, anti-inflammatory herbs. The language in my house changed. My 3 and 5-year-old started distinguishing junk foods with low nutritional value, from healthy foods with high nutritional value. They would discuss it in school, at their grandparent’s house, and among other kids of the same age. Our thinking changed. I stopped thinking about what others around me want and do, and instead, focused on what I want.

I started to become obsessed with functional medicine, holistic wellness approaches, and biohacking your biology. This inspired me to enroll into a functional medicine program. I started educating myself on nutrition, became certified in diabetes care, and became an education specialist. I also enrolled into a nutrigenomics certificate program, to understand interactions between genes and diet.

With the help of functional medicine and biohacking, my husband was the first person I helped to achieve the massive health transformation he had always been searching for. We started with mindset setting, then changing our food choices, and picked up intermittent fasting (eating during an 8-hour window). We also began doing a biohacking exercise through HIIT, tracking sleep, morning cold therapy exposure, and breath work. If you think about our body, it is all interconnected, our organs, cells, neurons are communicating and collaborating constantly. Therefore, our body needs to be looked at holistically.

Our personal health is the foundation for our entire life. Our nation will be weak when its citizens are not healthy. With poor health, many health markers will be weakened, people become depressed, stop being creative, stop caring for their health and cumulatively for their country. We often try not to spend money on our health because we feel good at the moment; however, if we consciously take care of our body from a young age, we can build a strong nation of citizens.

This is likely a huge topic. But briefly, can you share your view on how this crisis evolved to the boiling point that it’s at now?

Now, more than ever, I understand that we are living in a world of food products that are impostors. With different flavors, such as bacon, cheese, and chili, that are full of carbohydrates and unnatural fats for the human body. Once this processed food touches our tongue receptors, it tricks our body, and in the midst of the sedentary lifestyle, this leads to increased fat production. This leaves us hungry, causing overeating, slow metabolism, inflammation and increased chances for chronic diseases, such as diabetes.

Due to lack of consciousness, our country is facing many problems such as increasing cases of obesity and Type 2 diabetes in kids and adults, fast-moving Alzheimer’s disease and many more making our nation weaker. Looking back through history to World War II, we experienced a food and farming crisis, forcing the country to add chemicals and process our food quickly to avoid famine. Companies started focusing on quantity versus quality, and regenerative agriculture became scarce. The current food industry has been successful in mastering the minds of millions of consumers with their clever and sexy marketing schemes. And the boiling point of it all is that our lack of consciousness coupled with marketing schemes has resulted in an unhealthy society.

Having an unhealthy society can lead to a domino effect of degradation of our lifestyle, happiness, ecosystems and all of humanity.

Can you tell our readers a bit about your experience either working on this cause or your experience being impacted by it? Can you share a story with us?

I am confident that we are all healthy to some extent. Our health is not defined as one single marker, instead, it comprises all of our genetics, metabolic pathways, emotional state, social state and more. While we may have lower quality markers in one area, others may have higher quality. Each of us has a unique health map. Through my company BioX Unlimited™, I can now help clients maximize their good markers, and improve their weaker ones, all within six months. I work with clients through an individualized approach, by combining functional medicine, biohacking, and your genetics. Once a client decides to work with me, I start with a nutrigenomics test, which is a blueprint to help understand how individual genetics can help each one of us, individually. Based on the individual DNA, you have a unique opportunity to have immediate recommendations and actions to work on, to elevate your health. To further enhance your health, I would dive deeper into other functional tests, such as a food sensitivity test, hormone test, metal toxicity test, and overall nutritional evaluation.

Connecting functional medicine, along with biohacking and analysis of your genetic code, creates miracle solutions. You can gain more energy and maximize your body’s full potential. Most people go to traditional doctors when they already have a problem to fix. However, if we start taking care of your body holistically, from a young age, it can help prevent many of the future concerns, and most importantly, create an extraordinary lifestyle.

One in three Americans has prediabetes and 34 million Americans have diabetes. These statistics can become worse in the coming years but if we change our beliefs, then we can influence our behaviors, behaviors of others and ultimately help our country heal from within.

Ok. Here is the main question of our discussion. Can you please share your “5 Steps That Each Of Us Can Take To Proactively Help Heal Our Country”. Kindly share a story or example for each.

Step 1. Right Mindset. It is important to change how you think about change, build the right mindset and create the right focus.

Step 2. Positive thinking. Research shows that our brain performs better when we are happy. We become more successful at work, at home, in our community.

Step 3. Create purpose. Each of us needs to have a purpose or vision of where we are going. Japanese people of Okinawa call it, your Ikigai. It will be the reason to get up every morning and therefore contribute positively to society.

Step 4. Manage your health. Our health is a life-long project. To be great leaders as caregivers, parents or role models, we need to first be health managers for our own health. For our country to be strong, we need to be strong physically, emotionally and spiritually. That starts with you, at your home, modeling healthy behaviors so that the future generations can follow.

Step 5. Gratitude. Our birth is a miracle. It is important to appreciate that you are one in a trillion and were given an opportunity to change someone’s life.

It’s very nice to suggest ideas, but what can we do to make these ideas a reality? What specific steps can you suggest to make these ideas actually happen? Are there things that the community can do to help you promote these ideas?

1. Surround yourself with people you admire and who you want to become.

2. Walk away from negative vibes, think about what you have to attract positivity and joy. Create a list of limiting beliefs or fears and then change them into empowering beliefs. This will help you to be in control of your own life.

3. To help with finding your purpose, I like a mobile application called IKIGAI. You can use it to reflect on what you love to do, what you are good at, what the world needs and what you can be paid for.

4. Move your body when you can or 30 minutes per day. Create a sleep schedule. Eat simple food. Improve each day with a small action and create massive transformation.

5. Take time to journal every day and write 5 things you are grateful for. It will create fullness to your life and set daily intentions.

We are going through a rough period now. Are you optimistic that this issue can eventually be resolved? Can you explain?

I am optimistic, but we need to work together and start modeling healthy behaviors at home so that our kids and future generations can follow. Among American adults, 23% say they never wonder about finding more meaning and purpose. Without purpose, I truly believe that we are just existing in the societal rat race. There is no success without effort, but through conscious actions we can have an extraordinary life!

We often look for a quick fix to live longer and healthier but even from all the studies that have emerged thus far, the main recommendations lead to simple things that each of us is capable of doing. Our mindset is a major component which can be changed if we start at home helping ourselves and the younger generation because our beliefs influence our behaviors.

If you could tell other young people one thing about why they should consider making a positive impact on our environment or society, like you, what would you tell them?

To achieve extraordinary life, we need to be conscious of our thoughts and get into action. We need to get off our butt, roll up our sleeves and figure out what is it that I want, what is making me smile in the morning. If you put in the work, you will start attracting positivity and things that you like and enjoy doing. You will create a ripple effect of positivity around you.

Is there a person in the world, or in the US, with whom you would like to have a private breakfast or lunch, and why? He or she might just see this, especially if we tag them. 🙂

I would love to meet Tony Robbins. He helped with my personal transformation after attending his event Unleash the Power Within, and I would love to hear his opinion on the current world situation.

How can our readers follow you online?

To connect with me, visit my website www.drkryss.com and follow me here:

Instagram | Facebook | LinkedIn

This was very meaningful, thank you so much. We wish you only continued success on your great work!

Dr Krystyna Shepetiuk Of BioX Unlimited: 5 Steps That Each Of Us Can Take To Proactively Help Heal… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

Realizing Your Worth. Competition: Having a competitor. Denied Access. Engaging Pain to Use as Fuel. Learning to Get Back Up and Pivot.

As a part of my series about “Grit: The Most Overlooked Ingredient of Success” I had the pleasure of interviewing Dr. Kamika Baylor, PharmD.

Dr. Baylor, Is a Pharmacist, Functional Medicine Professional, and Goal Chaser.

Successful in her weight loss journey with a 170-pound weight loss since 2002. Driven by a positive weight loss surgery experience; she aims to help others attain their weight loss goals as she has done, with dedication, discipline, and accountability. Ultimately, Dr. Baylor’s desires to function solely as a weight loss surgery consultant. Focusing on coaching and providing guidance to individuals on weight loss journeys, while striving to be the go-to functional medicine professional in the bariatric community.

Thank you so much for doing this with us! Can you tell us a story about what events have drawn you to this specific career path

I studied Pharmacy at Loma Linda School of Pharmacy. Upon completion of Pharmacy school, I went on to work for CVS Health, the largest drug chain in America. I was a successful Pharmacist In charge but after years of service I became burnt out and had to leave retail. I am now a Clinical Pharmacist with CVS Specialty. Still, I was in search of something different and more geared towards wellness. I began researching more holistic medicine and genomics. As a result, I became very interested in Functional Medicine. I was looking to learn more about wellness and root cause of illness. I saw in this area a way I could help people change health outcomes by examining the factors that caused the issue to begin with and at the root.

Can you share your story about “Grit and Success”? First can you tell us a story about the hard times that you faced when you first started your journey?

I was born and raised in the inner cities of Los Angeles; CA. I was brought up in a Christian home with a pastor for grandfather. From a young age I dreamed of being either a doctor or minister’s wife. The latter did not happen but by the grace of God and support of my family. I went on to become the 1st doctor in my family. I had to overcome so many disadvantages to reach my goal, gritting down by shear will.

As a child, I was overweight and consistently gained more and more weight until 2002. I don’t remember a time when was not on at diet. Growing up the fat kid was not easy in school and at home. Kids and adults were mean sometimes. I would try out for sports and would not get picked. I made the dance team but could not fit the costumes. Being denied access to basic activities. However, I credit that mean treatment and being denied for fueling my drive to lose weight and graduate college.

Where did you get the drive to continue even though things were so hard?

At the age of 22, I made the best decision of my life regarding my weight and health. I had bariatric surgery. It was the tool I needed to maximize weight loss, change bad eating habits and understand portion control. I also developed a relationship with fitness and exercise. My weight loss journey was not an easy one. My own body was fighting against the changes. I craved carbs desperately and felt a physical withdrawal from sugar. This pain started a fire in me that spilled over into every issue in my life. I had to retrain my body and mind, bear down and resist returning to the old way of eating. That was one of the grittiest periods in my life.

So how did Grit lead to your eventual success? How did Grit turn things around?

Childhood obesity was rough to say the least. Treatment from my peers and elders could be abrasive at time. However, I credit that ill treatment for fueling my drive to lose weight, and graduate college. Without the drive of proving the naysayers wrong I probably would not have had the grit to forge through.

Based on your experience, can you share 5 pieces of advice about how one can develop Grit? (Please share a story or example for each)

1. Realizing Your Worth
2. Competition: Having a competitor
3. Denied Access
4. Engaging Pain to Use as Fuel
5. Learning to Get Back Up and Pivot

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped you when things were tough? Can you share a story about that?

I will be forever grateful to my friend and classmate John for helping me through a tough time in school when my father became ill and passed away from cancer. I felt alone and alienated at the time being the only black American in my class of 70. I debated dropping out. He noticed when I missed class to visit my father in Hospice. So, he would get the assignment for me and study with me for exams. John was kind to me. His kindness in studying with me until I got the material down taught me that I could get up from this great loss. I could now pivot my focus back to my education. Little did I know he was facing his own health battle. John had kidney failure and was a transplant survivor. John become my inspiration and competition. Through his everyday battle with his health, he continued to show up every day and preform at a high level. His example determination in the face of adversity become my lever to reach. His dedication to finish pharmacy school ignited my tenacity to do the same. John had grit.

How have you used your success to bring goodness to the world?

It is my desire to use my skill sets as a pharmacist and functional medicine professional to make an impact on the bariatric community. For a long time, I was ashamed of how big I was before surgery. I realized that was a selfish mindset. It was time to get uncomfortable and share my story. Once I started to share my story so many people began to reach out to me for advice. Being I’m, a pharmacist people have easier access to me than their medical doctor. I thought why not help people. I pride myself on being a goal chaser because I’m at my best when I am working toward a goal and helping others meet goals. Applying this mentality to weight loss journeys is something I am driven to do.

Are you working on any exciting new projects now? How do you think that will help people?

Currently, I am working to launch my own functional medicine practice. It will provide virtual coaching and consulting for members of the bariatric community both pre and post op. I found over the years there’s a gap in care between when someone meets their goal and moving on to maintaining results. I want to fill that gap, so that people won’t experience weight re-gain.

What advice would you give to other executives or founders to help their employees to thrive?

Level up to where you belong. You know you better than anyone else, what’s inside, and the awesomeness you are capable of. Do not let fear, circumstance or people stop you from achieving your goals. Focus on your vision, set deadlines, network, develop strategies and pivot if need be. Just don’t give up or let go.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

Inspiring overweight youth to know their worth. Many of the kids in this group struggle with self-esteem issues which causes them to mask their true self. The movement would be to drive this message home. Getting to their hearts a loud “You are worth it!” Eventually they will know it and own it.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Eating for Fuel, not eating to Feel” Far to often we use food as a coping mechanism, for enjoyment, and sometimes it can be a friend. We even call the good stuff comfort food. A big cultural change and mindset change must happen to put this lesson into effect. I had break cultural expectations, customs and change how my thinking to develop a health relationship with food.

How can our readers follow you on social media?

http://linkedin.com/in/kamika-baylor-pharm-d-9b9a8b1b9

Thank you so much for joining us. This was very inspirational.

Dr Kamika Baylor Of Be Dynamic: Five Ways To Develop More ‘Grit’ was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

The business will get more complicated. That’s why companies need to have technology like NetSuite, to help scale the business. In our early days, we used QuickBooks. It was suitable for bookkeeping, but it didn’t have all the capabilities we needed for future growth. We ultimately landed on NetSuite for that reason.

As a part of our series called “Making Something From Nothing”, I had the pleasure of interviewing James “Jimmy” Gould.

James “Jimmy” Gould spent 30 years in the investment business, transacting billions of dollars of bonds with large institutions. Now, as the founder of SoapStandle, he’s developed and patented a product that is bringing the focus back to bar soap, promoting its benefits on health and the environment.

Launched in 2018, SoapStandle is a handy and eco-friendly tool that sinks its “teeth’’ into bar soap by creating a platform that keeps the soap elevated. This allows the bar soap to shed water and dry, so goo never develops, providing a no-slip grip that makes bars last up to 30% longer. With growing demand for plastic-free packaging and bar soap products, SoapStandle has positioned itself as a natural companion to many popular soap brands.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a bit about your “childhood backstory”?

My dad was an engineering professor, my mom an English teacher, and I was a happy kid that didn’t really harbor any entrepreneurial visions. Growing up, I worked on my grandfather’s farm and was given a cow. Eventually, I had a small herd of five and I guess that was building a “business.” My dad also got me interested in trying to figure out how to do things more efficiently or improve on an idea or design. I knew that eventually I’d love to run my own “something” — I just didn’t know what at the time.

Fast forward to graduating from college and starting in the investment world as a stockbroker. I worked for big firms — you’re basically your own boss, so there’s an entrepreneurial aspect to that. Thirty years later, those foundational lessons from my dad led me down a path to innovate an everyday item. I developed the idea for SoapStandle, patented it, manufactured it, and began selling.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

As an avid reader with a finance background, I’ve encountered many great quotes like, “Buy straw hats in the winter” (Bernard Baruch) or “Price is what you pay, value is what you get” (Warren Buffett). But my favorite is about leverage — not financial leverage, but time, people, experience. It’s John D. Rockefeller, Sr. explaining what the ‘rule’ was at Standard Oil Company:

“As soon as you can, get someone whom you can rely on and train them in the work. Then sit down, cock up your heels, and think of some way for Standard Oil to make some money.”

Think. Not “work harder.” Not “negotiate tougher.” Think. And act on it.

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

There’s a great book by Ron Chernow called The Warburgs. It’s a biography about an investment banking family from mid-19th century Germany. Their story is of two brothers and a sister: one brother ran the investment bank, the other brother was an artist, and the sister took care of the family. I loved that the investment banking brother ran the firm to support all of it — the business, the arts and their family — all things he highly valued. What I took away was that businesses, and the country, would be better off if they didn’t only think about shareholders, but all stakeholders.

There is no shortage of good ideas out there. Many people have good ideas all the time. But people seem to struggle in taking a good idea and translating it into an actual business. Can you share a few ideas from your experience about how to overcome this challenge?

New ideas, by definition, aren’t ‘proven.’ Since there’s no evidence, you must have conviction and stick with it. When I first developed the SoapStandle, I encountered a lot of people who thought it wasn’t a realistic business idea.

When I decided to turn this idea into reality, I found product development companies willing to take your idea and help get it patented, develop it, and build a prototype. A friend of mine had an ownership interest in one of those companies, so I connected with them early on. But they had a long list of reasons why it wouldn’t work. If I had accepted those opinions or “professional viewpoints,” I would have stopped, the idea would have died, and we wouldn’t be talking. Conviction is key to turning an idea into a business.

Often when people think of a new idea, they dismiss it saying someone else must have thought of it before. How would you recommend that someone go about researching whether their idea has already been created?

Do your research, check out the market, and identify the gap. Fifty years ago, it would’ve been very hard, since researching online wasn’t a possibility. I asked my close circle of people around me. I looked for similar products in the U.S. and European markets. Eventually, I went to an attorney to ensure the patent didn’t already exist. I also researched the bar soap industry and discovered the single biggest reason people favor liquid soap over bar soap is to avoid messiness of bar soap. I had something that solved the messiness problem. That means I had the solution to the driving force of the billion-dollar liquid soap industry.

Can you outline the steps one has to go through from when they think of the idea, until it finally lands in a customer’s hands? In particular, we’d love to hear about how to file a patent, how to source a good manufacturer, and how to find a retailer to distribute it.

Once you confirm your idea fills a real need, you explore filing a patent. Having a patent empowers you to have elevated conversations with investors, manufacturers, and distributors. There are cheaper ways online to file a patent, but I went to a good-sized law firm to get my patent professionally filed, which gave me confidence in the execution and intellectual property protection.

The next step is finding a manufacturer, which can feel like a needle-in-the-haystack process. I found a platform that put out my RFP to about 50–100 manufacturers. I heard back from about 10. Most manufacturers told me my product was too difficult or too expensive to make, or they wanted to change my design. Doing that would have compromised the SoapStandle’s effectiveness. Ultimately, I found a manufacturer who could produce the product as designed and we’ve been with them for three years now.

Right now, I’m preparing to scale and I’m exploring partnerships for SoapStandle’s national distribution. Breaking through to a large national retailer is our next big step.

What are your “5 Things I Wish Someone Told Me When I First Started Leading My Company” and why? (Please share a story or example for each.)

1. It’s hard to fire an employee, but it’s even harder to hire. Firing an employee is emotionally hard and expensive. Finding good people who are the right fit is even harder still.
2. Whatever you think your margins are, they aren’t that good. The cost of things can sneak up on you. We use a cloud ERP suite called Oracle NetSuite and it helps us gain visibility into our finances and enables us to track everything in one place to identify cost-effective solutions and improve efficiencies.
3. The business will get more complicated. That’s why companies need to have technology like NetSuite, to help scale the business. In our early days, we used QuickBooks. It was suitable for bookkeeping, but it didn’t have all the capabilities we needed for future growth. We ultimately landed on NetSuite for that reason.
4. Scarlett O’Hara Management 101: Tomorrow will be another day. Whatever setback you have one day, you can reset, learn, and make tomorrow better.
5. There are only so many hats you can wear — and it’s best to figure out the ones that don’t fit early.

Let’s imagine that a reader reading this interview has an idea for a product that they would like to invent. What are the first few steps that you would recommend that they take?

My advice is to begin with the “block and tackle” strategy. Think through as many iterations of your product as possible. Learn how patents work and make sure your idea is unique. Your concept must be serviceable and manufacturable. If you don’t get IP protection, then no one will pay much attention. When you’re ready to source manufacturers, the entire tone of the conversation will change once they learn you have a patent.

There are many invention development consultants. Would you recommend that a person with a new idea hire such a consultant, or should they try to strike out on their own?

I’ve received several letters from consultants, and I’m sure there are some good ones out there — but the good ones didn’t find me, and the fee wasn’t worth it. I may have been unlucky, but I would try to do it yourself.

What are your thoughts about bootstrapping vs looking for venture capital? What is the best way to decide if you should do either one?

I’ve bootstrapped this from the start. My valuation differs from many investors — there are millions of bar soap users and potential customers and I think we can gain momentum with a huge number of people. Building a CPG company with venture capital is vastly different from fundraising for an app. So, I’ll continue to fund SoapStandle until I feel the time is right.

How have you used your success to make the world a better place?

That’s a great question. When I think about it, I’m head down in my work, and stepping back, I feel guilty that I haven’t made the world a better place. But then I think about all the plastic bottles used for liquid soap packaging and it’s an environmental disaster. SoapStandle is a solution for people and a path forward. I’ve gotten emails from people who are converting their households to bar soap because they can now avoid the messiness of the bar.

If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

I would start “Lobbyist for the Rest of US (LFTROU).” When you consider how legislation happens in the U.S., everyone with a special interest is represented through well-paid lobbyists. Shouldn’t we have some lobbyists for the vast middle of the country — those without a defined “special interest”? LFTROU would crowdsource 50 cents a month from a vast swath of the American people to go toward lobbyists fighting for “the every man.” Let’s say a third of people in the U.S. (that’s about 100 million people) put money toward this group — that’s $50 million a month and $600 million a year. Those funds could be used to hire some lobbyists to the benefit of all American people. We’ll have a voice in the back rooms… and on the front page.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

Jerry Seinfeld. I quote Seinfeld almost every day. There was so much genius in that show on the simplicity of daily life. It’s relatable. I also think he’d be a huge fan of the SoapStandle because he’s so particular about things. I’d have breakfast with him and hand him a SoapStandle. Please make that happen.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Making Something From Nothing: James “Jimmy” Gould Of SoapStandle On How To Go From Idea To Launch was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

You can learn from everyone. We are all limited by our life experiences. and of course also informed by them. Since we all have had different life experiences, we all have much to teach and much to learn. For me this is probably even more notable when I speak with younger people at Hometap. While they may not yet have as much experience in running a business, they help keep our company (and me) contemporary. I never want to be one of those “veteran” guys preaching about how things need to work. The pace of technology and societal change is too rapid.

As a part of my series about “Big Ideas That Might Change The World In The Next Few Years” I had the pleasure of interviewing Jeff Glass the president, CEO and co-founder of Hometap, which has introduced an entirely new paradigm that allows homeowners to access the equity they’ve built in their homes to do more in life.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit. Can you please tell us a story about what brought you to this specific career path?

My entrepreneurial career began at age 17, when I started going door-to-door selling office furniture to make money for college. I began by canvassing the Empire State Building, top to bottom, and I’ve really been an entrepreneur ever since. Over the years, I’ve had the opportunity to run and create multiple companies. The satisfaction that comes from seeing how hard work can create something new and important continues to motivate me.

Can you please share with us the most interesting story that happened to you since you began your career?

Throughout my career, entrepreneurship has been a source of happiness and stability for me — it has helped me build an interesting life, meet amazing people, and learn new industries. It’s part of who I am. However, a while back, after starting a few companies, I thought I’d take a break from entrepreneurship and shift gears. I joined Bain Capital Ventures, a firm that had invested in my prior company.

As luck would have it, one of my partners came back from a trip from California, mentioning that he had met the founder of BUILD, a non-profit organization that focuses on helping kids in high schools with a high dropout rate. The program uses the practice of building a business to teach life skills such as collaboration, communication, leadership, and grit. I ended up meeting the founder myself, and thought that it was an amazing organization that resonated with my life experience, since I saw the challenges faced by the kids that didn’t manage to stay in school firsthand.

The next thing I know, we decided to bring BUILD to Boston, and I was back as an entrepreneur, helping to build the team, raise the money, recruit the schools, and build a network of support in Boston. I guess if you’re an entrepreneur, it’s hard to kick the habit!

Which principles or philosophies have guided your life? Your career?

Ultimately, it all comes down to the golden rule: to treat others as you want to be treated. This is a philosophy that also aligns with our Hometap value of being good neighbors to one another.

Another principle that I’m guided by is the recognition that in a company, there’s always some level of hierarchy which is necessary for decision making and organization. While title and seniority may come along with certain decision-making rights and a higher level of responsibility, that shouldn’t be misconstrued to mean that one person is any more important than another from a personal level. As human beings, we are all equal.

Finally, I try to view everything as a long-term journey, not a one-time moment. Going back to my last point, this helps frame how you treat everyone who crosses your path: investors, customers, or employees. While many people focus on one-time moments as transactions, I think it’s more valuable to build and maintain long-term relationships. Like any long-term relationship, there are gives and takes over time.

Ok thank you for that. Let’s now move to the main focus of our interview. Can you tell us about your “Big Idea That Might Change The World”?

Until recently, homeowners only had two choices to tap into the equity in their homes: sell it or take out a loan. But with Hometap, we’ve introduced an alternative option designed for those who don’t want to — or can’t — sell or borrow. Our home equity investments let homeowners quickly tap into their equity in exchange for a share of their home’s future value without the stress and burden of debt, since there are no monthly payments and no interest.

The cash can be used for almost anything: paying off credit card debt, starting a business, buying a second home, funding a child’s education, and more. When the homeowner settles the investment at or before the 10-year effective period through a refinance, buyout with savings, or sale of their home, Hometap is paid out a previously agreed-upon percentage of the sale price or current appraised value.

It’s an innovative new option for consumer capital, and helps homeowners access what is likely their largest financial asset — that, until now, has been locked up. With Hometap, they no longer have to choose between having a house and having a life.

How do you think this will change the world?

People’s homes are generally their largest financial asset, but the only way they could previously tap into its value is by selling their home or taking out a loan. Often, these options aren’t possible or desirable. Enabling homeowners to get more from homeownership — and from life — is why we created Hometap. We’re on a mission to make homeownership less stressful and more accessible. With Hometap, one’s largest illiquid asset can now be partially liquid. This fractionalization of homeownership creates enormous opportunities for homeowners to seize life opportunities, as well as better manage some of the unexpected challenges that come up along the way. Today, there are trillions of dollars of built-up equity locked up on the balance sheet of American homeowners. Freeing up some of that capital for more optimal uses, or even better asset allocation, will have a very meaningful impact for millions of homeowners.

Keeping “Black Mirror” and the “Law of Unintended Consequences” in mind, can you see any potential drawbacks about this idea that people should think more deeply about?

Everyone’s motives and methods around homeownership are personal — ultimately, it’s up to each homeowner to weigh their options and make the decision that best fits their needs. We typically look for an LTV (loan to value ratio) maximum of 75%, so if a homeowner has less than 25% equity built up in their property, Hometap might not be the best fit. Or, if a homeowner can access the amount of money they need through a low-interest loan and can comfortably afford the monthly payments that come with more traditional options, they may decide a loan is a better choice for a variety of reasons. It’s also important to determine if our settlement options fit into a homeowner’s plan. Hometap Investments have a 10-year effective period. Homeowners may settle their investment within that time through a refinance, buyout with savings, or sale of their home.

Was there a “tipping point” that led you to this idea? Can you tell us that story?

As a kid, growing up in an apartment in Brooklyn, (where I “joyfully” shared a bedroom with my younger sister), I remember at times being envious of my friends who lived in houses with more space and a backyard etc. I can also remember conversations between my parents, where they commented on how many of their friends who had stretched their budgets to afford a home were in a constant state of financial stress. While having a home was certainly nice, ownership hurt their cash flow and added pressure to their lives, almost in perpetuity. On the flip side, other than rooming with my sister, my life was pretty good, even though my parents weren’t financially well off.

That “house-rich, cash-poor” realization stuck with me for a long time. Fast forward several decades to when one of our co-founders, Max Campion, approached me with an insight that many young up-and-coming Americans with stable incomes were suffering from the same challenges that my family witnessed years ago. And then by pure coincidence, a couple of weeks later, another friend told me the story about how he and his wife sold their home to help free up cash to take care of a relative. These two personal stories got us thinking about the idea that ultimately became Hometap.

As a longtime serial entrepreneur, I was often looking for investors for one of my companies. Investors give money to guys like me in exchange for a little bit of ownership. These investors have the expectation of making a return on their investment yet they also know that it’s possible to lose their money.

Meanwhile, homeowners — who actually have a physical, tangible asset — need to borrow money for things they want to do in life. And that brings more debt burden, worry, and stress, so the American Dream can sometimes become more like an American Nightmare.

It didn’t make sense to us: why can’t someone treat homeowners like the CEOs of their own families, and invest in that home’s future value? That got us thinking that maybe we and some other smart, caring people (many of whom are homeowners themselves) should start a company to do just that. So we did.

What do you need to lead this idea to widespread adoption?

Given the fact that Hometap — and the home equity investment industry in general — is fairly new, our first challenge is creating awareness among homeowners that we exist as an alternative solution to traditional financing options. Then, once they know about us, there’s a significant amount of education and explanation that needs to take place to accurately convey what our product is and how it works. Our business model, while simple, is unique, and can be hard to wrap one’s head around because homeowners are often used to dealing with the bureaucracy and hassle of big banks, traditional lenders and interest rate and payment calculations.

What are your “5 Things I Wish Someone Told Me Before I Started” and why.

• Pace yourself. I started my first company in college, and my first VC-backed company in 1999. It’s important to balance urgency with longevity!
• Make note of the wins along the way. In a growth company, one is always expecting to do more next year than what one accomplished this year. Growth keeps things fresh and interesting. It creates opportunities for people to develop and grow. Yet, the focus on growth can often lead to the focus on tomorrow at the expense of recognizing the wins today. I’m still not great at this, but the benefit of time has made me appreciate how important this is.
• At the end of the day, it’s always about the people. When I look back at my adventures over the years, most of the stories have faded, but what remains are the friendships and relationships that became stronger. Even day to day, what makes work come to life is the interaction with others. Focusing on people creates meaning for me.
• Be mission-focused. When I first started out, I didn’t realize how much more motivational it would be for me to drive a mission versus just trying to create a good business. At Hometap, we have a mission of making homeownership less stressful and more accessible. When I remind myself of that each morning, it’s much easier to jump out of bed and get working.
• You can learn from everyone. We are all limited by our life experiences. and of course also informed by them. Since we all have had different life experiences, we all have much to teach and much to learn. For me this is probably even more notable when I speak with younger people at Hometap. While they may not yet have as much experience in running a business, they help keep our company (and me) contemporary. I never want to be one of those “veteran” guys preaching about how things need to work. The pace of technology and societal change is too rapid.

Can you share with our readers what you think are the most important “success habits” or “success mindsets”?

1. Being an entrepreneur requires some level of blissful ignorance — or at least a willingness to suspend disbelief. For example, almost every new idea has some “chicken and egg,” dilemma where you can’t accomplish X without Y, but you also can’t accomplish Y without X. At Hometap, we couldn’t initially help homeowners until we had investable capital, yet most asset investors wanted to see traction with homeowner demand for our product before they would be willing to invest. It’s a logic problem that analytically can’t really be solved, yet savvy entrepreneurs find a way.
2. It is critically important to think about alignment of goals when building a company. And of course, in order to align your goals with others’, you need to be able to articulate those goals. At Hometap, we aspire to build a long-term, durable company. While we of course have short-term goals, we are always thinking about what the next three to five years should look like, and what we’re building today is designed to support what we would like to achieve tomorrow. It is important to bring in capital partners and fellow teammates who are aligned in that view. You’d hate to have investors or executives with a short-term mentality if you are thinking longer term. Of course, the opposite could be true as well. Core alignment around aspirations is very important.
3. Prioritize defining one’s role, and then work hard to stick to it. I view my primary role as ensuring we are capitalized for success and have an overall strategy that both makes sense and is understood throughout the company. I also view my role as key to attracting and retaining talent that can lead our business, and cultivating a company culture that serves as a competitive advantage. If I’m not working on one of those things at any given time, then I need to ask myself why.
4. Keep in mind that your job as CEO is to serve the company — not the other way around. You are there to try to facilitate the value proposition for everyone involved; most notably your customers, investors, and coworkers.

Some very well-known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

There are tens of millions of American families who are house-rich and cash-poor. Historically, the only way to free up equity one has built in their home was to either sell the home or take on more debt. Hometap creates a non-debt alternative where we provide cash to the homeowner in exchange for a percentage of the future value of the home. We’ve been operating for several years, and have grown every quarter since launch. Homeowners love our product, investors appreciate the ability to own the assets, and our company has won numerous awards for culture and morale. We are building a durable, mission-driven business supported by technology, data science, and a passion for helping homeowners. Come join us.

How can our readers follow you on social media?

https://www.linkedin.com/company/hometap-equity-partners/

https://twitter.com/hometap

https://www.facebook.com/HometapEquity/

https://www.instagram.com/hometap_/

https://www.youtube.com/channel/UCOS30gqJ9HVS3cCbH_M4LxA

Thank you so much for joining us. This was very inspirational.

BetterEV: Jeff Glass Of Hometap’s Big Idea That Might Change The World was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

An Interview With Fotis Georgiadis

Customer Journey Strategy: This is one of the more complex strategies as it requires a complete understanding of the consumer decision making and journey using primary research and mapping the many way consumers discover brands. It is becoming ever more important as shopping channels expand into areas such as social media, DTC and shop online pick up in store.

As part of our series about how to create a trusted, believable, and beloved brand, I had the pleasure to interview Mary Rodgers.

As Cuisinart’s Director of Marketing, Mary Rodgers has significantly expanded the marketing department and spearheaded industry-first initiatives that have given the company even greater stature as an innovative leader. Throughout her career, she has established a reputation as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to further standards of excellence. Her expertise encompasses all aspects of business development and administration, from controlling costs and maximizing revenues to harnessing team strengths to improve companywide performance. Further, her ability to build consensus among executive teams and stakeholders to promote transparency and influence positive change has been repeatedly proven. Mary was instrumental in growing Cuisinart brand awareness and securing status as the highest profit contributor with the parent company, Conair. Mary has driven the success with full-scope oversight of brand direction and strategy, engaging digital transformation across new media space through complex strategy design and execution that grows traffic and boosts visibility. She develops and shapes programs that drive business metrics, manages a $30M annual budget while leading a staff of 20 top-performing marketing professionals that include 6 direct reports. She positioned Cuisinart as the Number 1 high-end housewares brand throughout a highly competitive industry, holding the first market share position in 13 to 15 product categories throughout distribution channels. Mary spearheaded brand overhaul to drive Cuisinart to the next level, transitioning from a manufacturing mentality to a consumer mentality and growing revenue. She consistently reviews advertising campaigns, instituting a systematic approach to evaluate campaign performance and develop an analytical decision-making model that continues to serve as a benchmark standard across global operations.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

It’s hard to believe when I went to college, I started out studying nursing, but my real talents fell into writing and literature, so after coming to that realization, I switched to English Literature. While in college I worked in the dining services and that’s when I started cooking in a large format setting. My career started in retail in the categories of housewares which encompassed small electrics, general housewares, furniture, dinnerware, and glassware. After I got married, the retail schedules once I got into operations were not conducive for newlyweds so I moved on to my first marketing job in publishing. After that I moved back into housewares working for Dansk International owned by Lenox, then Farberware and finally Cuisinart. Cuisinart was on my radar as an up and coming brand in the small appliance and cookware space. In between, I received my BS in business, management, and economics along with completing my MBA with a concentration in Global Brand Marketing. And since then, I pride myself on my continued education in brand strategy, digital marketing, and numerous other areas to keep relevant in an ever-changing business world.

Can you share a story about the funniest marketing mistake you made when you were first starting? Can you tell us what lesson you learned from that?

The first week I started at Dansk was the International Housewares Show which is the largest tradeshow in our industry. This was in no way funny, but nothing for our large booth showed up. I was the recipient of mistakes of others prior to my start. My manager at the time, was very resilient, and he knew the show must go on. I just remember dragging all over Chicago finding product, scrambling around to set up the booth and make it look amazing. I still use that lesson today with my teams, never give up, resourcefulness, and tenacity are some of the personal characters that serve you well no matter what field you are practicing in.

What do you think makes your company stand out? Can you share a story?

I am super proud of the fact that I consider our teams scrappy entrepreneurs. The roots of the culture are based upon going the extra mile, never giving up and finding a way to make it happen. That’s the scrappy part. The entrepreneurial part is rooted in how the brand started developing iconic products that changed the way consumers cooked in the kitchen and still today we are doing that in categories other than food processors, like toaster oven air fryers in which we are a market leader.

Are you working on any exciting new projects now? How do you think that will help people?

We have a lot of new projects in the works, most of which are technology based to drive marketing efforts. My team knows my number one priority is marketing automation. My goal is to make sure teams are working on strategic initiatives and not mired in work that can be automated. Over the last few years, we’ve implemented a product information system (PIM), launched a new CMS driven DXP website and now we are going full circle where our PIM will be driving our product information pages on the site, so we will have one point of truth driving not just our site but out retailers’ digital shelves. This was a long term 2021 project that we will be launching in the next month.

Additionally, with all our digitally based and TV based campaigns behind the scenes we are building data platforms that bring together point of sale results with campaign efforts to understand the direct impact on our business. This gives us the opportunity to understand best performing channels and make future adjustments accordingly.

Ok let’s now jump to the core part of our interview. In a nutshell, how would you define the difference between brand marketing (branding) and product marketing (advertising)? Can you explain?

Brand = Longevity, long term impact vs. product marketing = short term impact

Brand building is the foundation of success for the long term. Product marketing is the activity that drives specific products and often, when those campaigns or activities sunset, so does the impact on point of sale. It’s like stepping on the gas and then taking your foot off the pedal entirely, it directly affects the product velocity in the marketplace.

Brand marketing is the emotional aspect of what the brand delivers to the consumer via the product offering which are the items that they physically interact with. Both must be in sync to meet the consumers’ expectations.

Can you explain to our readers why it is important to invest resources and energy into building a brand, in addition to the general marketing and advertising efforts?

Our efforts are broken into brand marketing which are the foundation to our efforts which are always on campaigns and advertising efforts supporting product, new launches, and our DTC business focusing on specific efforts on a yearly basis. Back to my earlier points, brand advertising must sustain the brand in the marketplace long term while flagpole ad campaigns, DTC support and often product specific support point of sale and tend to focus on product features and benefits.

Can you share 5 strategies that a company should be doing to build a trusted and believable brand? Please tell us a story or example for each.

1. First Party Data Strategy: Allowing you to own a direct relationship with your customers. This equates to a direct brand connection and brings the brand to life. By using this strategy, you can serve your consumers with personalized experiences that deliver exactly what the customer wants and needs. You can also use data feedback to further refine content delivery.
2. Marketing Automation Strategy: This strategy supports speed to market compressing the develop phases to capture online sales both DTC and retailer digital shelves in a shorter efficient and more economical system. It also, preserves marketing content and controls brand owned assets.
3. Content Development Strategy: Bringing the brand to life through both images and storytelling, expanding consumer information to impact purchase decisions and covert the sale by further educating the consumer.
4. DTC Strategy: The cost of added financial support retailers expect and now that most of the major retailers have launched their own media platforms, brands need to control their own destiny and the entire consumer experience from point of contact to sale to after-market support and preserving first party data.
5. Customer Journey Strategy: This is one of the more complex strategies as it requires a complete understanding of the consumer decision making and journey using primary research and mapping the many way consumers discover brands. It is becoming ever more important as shopping channels expand into areas such as social media, DTC and shop online pick up in store.

In your opinion, what is an example of a company that has done a fantastic job building a believable and beloved brand. What specifically impresses you? What can one do to replicate that?

There are so many amazing brands that have surfaced over the last ten years. But two examples that have stayed true to their tenants are Apple and Peloton. Both are delivering an experience that goes far beyond the product. Peloton delivers a community via a lifestyle choice. Apple delivers access in the palm of your hand. Both have also found ways of making pricing highly attainable. Both are not easy to do but are also not easy to replicate amongst competitors.

The key is to deliver an emotional experience that engrains itself in consumer behavior, which is not easy to do. You must completely understand your consumers’ emotional state, how you can serve them and then what insight can you drill down to that you can key into to deliver a product that is the conduit to that emotional need. All very complex but doable. This is especially important for brands to go through this process to refresh and recalibrate over time.

In advertising, one generally measures success by the number of sales. How does one measure the success of a brand building campaign? Is it similar, is it different?

Brand KPIs for us are awareness, sentiment, engagement, and loyalty. For advertising we focus on conversion which equates to sales.

What role does social media play in your branding efforts?

The great thing about social media is the ability to curate based upon the platform and the consumers’ needs all while bringing the brand to life every day and not just when the consumer is in the purchase consideration set. This offers the ability to develop loyalty and long-term relationships directly with your followers.

What advice would you give to other marketers or business leaders to thrive and avoid burnout?

Don’t push your habits or expectations onto your teams. Unfortunately, in the always on business world the expectation is availability. You need to be self-aware, stay on time of your mindfulness, exercise, get out in nature and disconnect. All things I constantly am trying to work on. And lastly, be cognizant of your teams’ body language and behavior, in many cases I can visually see when team members are at their limits, and it is our responsibility to make sure that we mitigate against burn out.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

If I could make an impact a large group of people, it would be working women. 52% of the work force consists of women but 52% of management and executive level positions are not held by women. Even more so in the durable goods industry, where not only are women under-represented in power positions, but the highest-level ranks women are non-existent. Especially ironic when women are a key consumer group in our industry. Working women not only have the responsibility of their work loads, but those with partners and children are a heavy load to bare. In the last year we’ve seen women leave the work force in droves due to not only these points but layering on all the responsibilities of working from home and supporting their children’s education.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Lifelong Learning = Complacency is not an option.

One thing I’ve learned over time is that if you want something badly enough you will find the time to make it happen. When I decided to get my MBA, I was well into my career which gave me plenty of experience to reflect on but also it was extremely hard to pursue an advanced degree when I was already a director of a department. But I found slots of time to study and get my assignments done, while on the train or plane, early in the morning and on the weekend.

We are blessed that very prominent leaders in business and entertainment read this column. Is there a person in the world with whom you would like to have a lunch or breakfast with? He or she might just see this, especially if we tag them. 🙂

The list is long, but I will keep it to the top three:

Sarah Blakely, Founder of Spanx

Scott Galloway, Professor of Marketing (I took his section 4 class on brand strategy)

Erica James, Dean of Wharton

How can our readers follow you on social media?

If interested in following me on LinkedIn: https://www.linkedin.com/in/marymrodgers/

If you want to see what I am cooking up, follow me on Instagram:

https://www.instagram.com/maryrodgers/

Thank you so much for joining us. This was very inspirational.

Cuisinart’s Mary Rodgers: Five Things You Need To Build A Trusted And Beloved Brand was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Meet The Disruptors: Shaya Baum Of Wing Lake Capital On The Three Things You Need To Shake Up Your Industry

An Interview With Fotis Georgiadis

Big companies are continuing to squeeze out the small to midsize bread and butter companies across the United States. I think the advantages that the large company has are so overwhelming, particularly when it comes to the capital, to their capital structure. That it’s almost impossible for a midsize company to compete. So, when Amazon has purchasing power like they do or Walmart or Target any of the major corporations, the guy selling paper on the corner doesn’t have a prayer. It just doesn’t work.

As a part of our series about business leaders who are shaking things up in their industry, I had the pleasure of interviewing Shaya Baum.

Shaya Baum, Chief Executive Officer, Wing Lake Capital is disrupting both the Merchant Cash Advance and restructuring industries, simultaneously. He leads a team of financially savvy and caring individuals dedicated to helping small and medium size businesses keep their doors open and employees working. His team works tirelessly to find solutions for business owners who need significant help and resources. Shaya oversees the operations of many companies who employ thousands of hard working individuals.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

I was one of nine children. You learn very quickly to figure out ways to get what you need. While everyone else was playing football, I was selling drinks on the sidelines. If there was a way to make a dollar, I was out there trying to hustle. I also delivered newspapers. You name it, I did it. Yet, I wasn’t really motivated by the money because I wouldn’t even spend it. I would save it or I would buy things for other people. I was extremely motivated. Almost feel like I was accomplishing something. Anything that didn’t have an end game or a benefit, I never really did. That could be also just because I wasn’t very athletic.

Growing up with my father as a bankruptcy attorney, I grew up in the restructuring and solvency world. He was always on the debtor side, so I always saw things from the business’ perspective. I never saw the creditor side of it. I think hearing the stories of people who got into trouble sometimes due to no fault of their own, gave me a perspective from a young age. When I first came across the Merchant Cash Advance (MCA) companies, it was something that really resonated with me. Okay, how can I use my skillset, my ability to restructure businesses, working within the system that the MCAs have been taking advantage of to get people out?

When I was in college, I was in school at Wayne State in Detroit while living in New York at the same time. I opened a little tax preparation company when I was 21. I wasn’t a very good student because my attendance would knock off a quick 10% or 15% of my grades right out of the gate. I was flying back and forth for tests and working at my tax preparation company. Which I ended up selling twice in the span of a couple of years. From there, I went to work for a trucking company, which was coming out of bankruptcy. We successfully turned the company around and started buying, selling, and/or keeping businesses that were distressed. That led to us coming across our first company that had cash advances.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

There really is no one else that does what we do today. The fact that we affect so many companies and so many people is really what makes us the most disruptive. There is no firm that I am aware of that restructures businesses and provides capital at a rate that’s affordable to companies. There are a lot of restructuring firms and lenders. No one in the market place does both. I don’t know of any company that deploys, writes a check in order to restructure, help your business grow, turn it around, and make it successful.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons you learned from that?

It’s not really funny, but I’ll tell you a story that we learned from. We did a deal and it wasn’t very long thereafter that unfortunately the owner of the company died in a single engine plane crash. The lesson we learned was obtain life insurance on all who could be covered by a “key man” policy. It’s critical because in our business, many, many times we’re betting on the operator. We are betting on the them to be able to turn around their business with a plan that we help them put together. But at the end of the day, they need to execute. And we’re betting millions, tens of millions of dollars on their execution. So, many times there’s no plan B, which is why the company is in the position they’re in. They don’t have a succession plan. So, while not funny, it was a valuable lesson.

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

I’ve been lucky enough to have many. I would say that the person who was the biggest mentor for me was Lou Glazier. Lou gave me my first job when I was very young and inexperienced and didn’t really know much about anything. I thought I did. I was pretty cocky. But in hindsight, I didn’t know much at all. But Lou really gave me the platform to build what we have today. If not for the fact that I had him when we started providing the safety net, I’m not sure I would’ve taken all the gambles. I may have, but there’s no question that he has been in both on a personal and a business level, a mentor for me.

On a personal level, I always try and find the way to help, even if it doesn’t necessarily financially benefit us as much as we would like. On the business level, Lou has a unique skillset that I’ve never seen before, and that is the ability to weed through a lot of noise. Every deal that we have is very, very hairy. There is a lot of noise. People that come to us are being sued by their vendors. Their credits cut off. They have employee complaints because they have staffing issues. There’s always issue. And his ability to cut through all the noise, isolate what is the underlying issue of the business, and then work a way out to clean up everything else, is something that I’ve attempted to learn from. We’ve worked together for 18 years now. Every day, I’m still learning from him.

I’ve worked with a lot of different people from all different walks of life. I have never seen anyone who has the skill that he has. I impress upon a lot of our younger staff here to take advantage to learn from people like him. I would say, in our company, every account, both during underwriting and during active, has a junior analyst and a senior analyst. The reason for that is simply because in order for the junior analyst to become a senior analyst, they need to learn from someone with a lot more experience. Having that knowledge, having those skills being taught to our younger associates, has really been very valuable.

In today’s parlance, being disruptive is usually a positive adjective, but is disrupting always good? Do you say the converse that a system or structure has withstood the test of time? Can you articulate to the readers when disrupting an industry is positive and when disrupting an industry is not so positive? And are there any examples you can share?

I think disruption when people are getting hurt is always a positive. I think so, in our case, saying that what we bring is a positive is really quite simple. The people that we’re helping are people otherwise would go out of business. Their employees would lose their health insurance. None of them would bring home paychecks that week and the companies that have been built for generations would go under. So, it’s easy in my space to say disruptive is clearly a positive.

Where I see it could be a negative is particularly where the technology may replace the human workload. And you see people who have developed skills over a long period of time and the attempt to replace them with technology, whereas in the short term is extremely efficient, in the long term can be a negative to the people who are being affected. I fully support implementing technology as often as possible, but I just don’t know that people in certain age groups who have done something a certain way for such a long time will have an easy time making the adjustment. We see it in a lot of the businesses that we get involved with where we implement various operational changes to find deficiencies and many times that will cause redundancy in the workforce. In our space, we attempt to always try, we try and either provide training for people to shift to another role or try and find them a job within one of the other companies in our portfolio. But being the size we are, we have the ability to do that. Many people don’t.

Can you share three of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

I saw this sign in the very simple office of a wealthy man, “Do it now.” I think, that’s the best piece of advice that I’ve ever received. Never procrastinate. In my mind, I’ve always been the type of person where if there’s something that needs to get done, I need to do it. I can’t push it off. There are pros and cons to that because I don’t sleep very much because there’s constantly things do, but I can’t function knowing that something has to get completed.

The other piece of advice, and this is one that really applies a lot in our line of work and to life in general, is the thinnest pancake has two sides. I have learned that no matter how sure you are about something, there’s another side to this story. If a car blindsides you, getting the perspective of the person is essential. Maybe they just found out a loved one has an incurable disease? Always hear the other side of the story before coming to a conclusion, no matter what. The thinnest pancake has two sides, no matter what the scenario.

The cemetery is full of “irreplaceable” people. Everyone is replaceable, no matter how much value they bring to a company.

Every day we have scenarios where people come to us and we hear, say, the vendor side of the story, “This guy hasn’t paid me in six months,” then you go to the underlying borrower, you say, “Okay, why haven’t you paid your payables?” To find out, “Well, the MCA has had my bank accounts frozen. They attached my personal account. My wife is leaving me. They’re going after my kids’ livelihoods. They tried to take my retirement. I’m being sued in seven different states. I can’t keep my business afloat because I’m spending all my money on legal fees.” You’ll never get the full picture unless you hear both sides of the story.

We are sure you aren’t done. How are you going to shake things up next?

For small and midsize companies to succeed in America they will have to access the right capital structure. We have created a fund to do that. Companies come to us that are distressed. Many are drowning from MCAs being used to keep them afloat. We restructure, stabilize and get them into a position where they can take advantage of growth opportunities. At this stage, they still are not going to qualify for bank financing. What happens to them now? Our goal is to provide them with capital and advice so they can continue and thrive in their industry sector. Banks are always going to have a very hard credit box. The vast majority of small and midsize companies in America will not qualify for bank financing. In order for businesses to compete, they need to have access to capital. They don’t.

Big companies are continuing to squeeze out the small to midsize bread and butter companies across the United States. I think the advantages that the large company has are so overwhelming, particularly when it comes to the capital, to their capital structure. That it’s almost impossible for a midsize company to compete. So, when Amazon has purchasing power like they do or Walmart or Target any of the major corporations, the guy selling paper on the corner doesn’t have a prayer. It just doesn’t work.

This scenario exists across all the different industry sectors that we’re dealing with. How can they compete? The government does have some ability to steer them business. There are minority contracts. Without the ability to obtain the right capital structure it’s very hard to compete in today’s marketplace.

We haven’t spent dollar one on advertising. Word has gotten out. Companies that are in trouble have been knocking on our door seeking our assistance.

Do you have a book podcast or talk that’s had a deep impact on your thinking? Can you share a story with us? Can you explain why it was so? Why it resonated with you so?

I’ve given out probably a hundred copies of this book as gifts to people and every person I’ve given it to has told me the same thing. It’s the greatest book they ever read. The book is a story. The name of the book is “Out of The Depths.” I have about 10 copies sitting on the shelf here next to me. It’s a story about a boy who was in Auschwitz from when he was six years old and went on to become the Chief Rabbi of Israel — Rabbi Lao. I actually met him in person a few years ago. My grandparents are both Holocaust survivors so it’s something I relate to personally.

It’s a story of perseverance. The book explains what he went through. I don’t think words will ever explain just the extent of the trauma that he must have experienced. But to go from where he was to where he is and maintain that positive attitude every single day, see the best in everything, I think it’s something that, and I took from the book. I give to everybody else to read so they can understand the Rabbi’s message.

In our line of business, every single day is a stressful day. We don’t have companies that are, “Hey, today’s great. Great news. We’re just going to be distributing cash to our owners.” Every day it’s, if we can’t fix this problem, this company’s going out of business, and hundreds, if not, thousands of people’s livelihoods are going to be affected. It’s on us to figure out a solution and many times that solution takes a lot of creativity and many hours. The people here work an absurd number of hours. Our staff here averages 80 to 100 hours a week. They do it not because we compensate more than other firms, not because of the benefits, and not because they love me so much. They know that their work is very, very important and there are many, many people relying on them. I think that story of perseverance has always resonated with me. No matter how far down you go, there’s always a way up.

I hope my message gets passed down, but I guess I’ve seen that it has and I try and only hire people who feel the same way. Our work environment is very different than I would say any other firm. If you ask anyone who works here, how would you describe the culture? The culture here is one where it’s all about getting the job done. No one cares if you’re here till midnight, if you show up at 4:00 A.M., or if you take the day off and work from a beach in Barbados. It makes no difference. It’s all about results. We’re 100% results driven. It’s a sense of obligation. If we don’t help these people, no one will. Everyone from the new hires to people who have been here forever, have that sense of urgency. The window of opportunity for us to help a distressed company is very, very small. So, our attitude is, it’s all hands on deck to get a deal to the finish line. We have a real personal connection with every one of our borrowers because when they come to us we alleviate a significant amount of pressure that’s on them.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

So, on the business side, I think having the ability to continue to help sustain, grow, fund, provide the consulting services and business expertise to companies that need it, it’s very rewarding and I’d like to scale that. On a personal side, something that’s been near and dear to me that I’m working on launching in Q1 of ’22 is a program that will allow us to take anyone who’s been convicted of a misdemeanor or a nonviolent felony and place them in one of our companies. We have so many companies now with so many job opportunities where we would pay for them to come to and from work. We would give them a job at the company for 30 days. Assuming they complete that 30-day program where they’re working and getting paid and we’re paying for the transition, we would pay whatever for fines in the court system. I’ve signed up, I think I’m at 54–55 attorneys who will each provide five hours a month of pro bono work to help with the paperwork. Then, I’ve signed, I think I’m at over 70 people who would volunteer to help them obtain a GED or student aid.

If we can affect one father, one mother, one son, one daughter, and you have a generational effect on those kids stopping the circle. Once you go into the system, you don’t easily come out of it. You surround yourself with those type people. So, it’s how do you put people in an environment where they have the opportunity to succeed, give them the opportunities to succeed. I think that with now being able to leverage our various companies, we’re able to give them the opportunities and that’s something we’re going to focus on doing.

If they fit in the role and they like the job and we like them, then they’re going to stay full time. If they don’t, then we would, in addition to paying them for the period of time, helping them get on the path that they want to go on. Do they want to go to school? Do they want to find a job? Do they want to obtain financial assistance to health insurance? Whatever they need, we’re going to provide all of that on the backend while they’re working for us during the period of time, during that 30-day period.

This was very inspiring. Thank you so much for joining us!

Meet The Disruptors: Shaya Baum Of Wing Lake Capital On The Three Things You Need To Shake Up Your… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Neil Chilson Of Stand Together: Five Things You Need To Be A Highly Effective Leader During Turbulent Times

An Interview With Fotis Georgiadis

Don’t try to control what you cannot. Your actions contribute to many larger systems, but usually it’s impossible to draw a straight line from what you do to the outcomes. All but the simplest events have multiple, inextricably integrated causes. Most importantly, what other people choose to do isn’t your fault — and it isn’t to your credit, either. You cannot control what others do, but you can choose how you react. In fact, the only thing you have substantial control over are your actions. Focus there.

As part of our series about the “Five Things You Need To Be A Highly Effective Leader During Turbulent Times”, we had the pleasure of interviewing Neil Chilson.

Neil Chilson is the senior research fellow for technology and innovation at Stand Together and the former chief technologist at the Federal Trade Commission. In his current role, he spearheads Stand Together’s efforts to encourage a culture that embraces innovation as well as a regulatory environment that enables it. He holds a law degree from the George Washington University Law School and a master’s degree in computer science from the University of Illinois, Urbana-Champaign. He received his bachelor’s degree in computer science from Harding University. Chilson is a regular contributor to multiple news outlets, including the Washington Post, USA Today, and Newsweek. His book, “Getting Out of Control: Emergent Leadership in a Complex World” was released in September, 2021 and is available for purchase here.

Thank you so much for your time! I know that you are a very busy person. Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

I have been fascinated with the strange characteristics of complex systems since my early teen years. I read two books in those years which shaped the course of my life. The first was James Gleick’s Chaos. This popular science book explored the then-nascent computer science research into the strange order that underlies seemingly chaotic natural and mathematical systems. From that book I learned about fractals, nonlinear systems, and other messy but still somehow ordered systems. The second book was Metamagical Themas by Douglas Hofstadter, which talked about memes, strange attractors, self-referential systems, and complexity theory (among many other things).

I spent hours and hours with these books. I won a science fair in eighth grade with software I wrote to generate strange attractors. These books are why I studied computer science. However, I never could have predicted how profoundly they would influence my personal and professional life.

Two key ideas from these books permeated into my very core: First, beautifully ordered systems can and regularly do emerge from the independent actions of molecules or cells or people, without anyone being in charge. Second, seemingly small interventions into a complex system could send it spinning out of control and even destroy it.

These concepts were fascinating to me but didn’t seem to have much practical use when, as a computer scientist and software developer I was writing banking software or studying how to classify the earthquake-readiness of government buildings.

But when I became a lawyer, I repeatedly saw very smart people trying to design rules to govern complex systems with little humility about what success they should expect. Laws and regulations often looked like a series of software patches, each applied to correct the unintended consequences of the previous patch — and each applied with full confidence that this time the system was tamed and controlled.

Now, emergent order had something to say. And what it said was that there was a real mismatch between what regulators were trying to control and what they could control.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘take aways’ you learned from that?

I remember, early in my career as a lawyer, a client asked for us to convert dozens of pages of latitude and longitude coordinates (defining areas of cell coverage) into words; i.e., changing “35.6” to “thirty-five point six.” I’m still not sure why they wanted this. But because I didn’t want to waste my time typing all of that out, I wrote a computer program to do it for me.

The next day when I turned it in, I was surprised by the crestfallen look on the partner’s face. It turns out he had expected to earn significant billable hours out of the project, and my shortcut made that impossible! The client was similarly confused (although presumably delighted) that I had turned the project around so quickly, and I had to write a memo explaining how I had done it.

The key lesson: when taking on a new project, seek to understand the purpose of the work and the incentives of those who have given it to you.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

The standout influence on my career was my former boss and current mentor and friend, Maureen Ohlhausen. Maureen hired me to be her attorney advisor when she was a Commissioner for the Federal Trade Commission. I worked with her for more than four years. During that time she showed me how to stick to one’s principles while being generous and kind to those you disagree with. She showed me how a true leader seeks to influence others rather than control them.

Extensive research suggests that “purpose driven businesses” are more successful in many areas. When your company started, what was its vision, what was its purpose?

When I started writing my book, my goal was to convey to readers a gut-level understanding of emergent order, the idea that order can exist in a complex system even without anyone “in charge.” While this purpose remains — and hopefully I delivered on it — the format changed a lot. In particular, my book didn’t start as a book about leadership. But based on lots of feedback and research, I realized that the best way to get people that gut-level feeling was to offer ideas about how to apply the idea of emergent order to our own lives as a leaders in our society, our community, and even in our families.

One of the particular lessons of emergent order for leaders is exactly the premise of this question. As leaders we are often tempted to centralize control of the execution of a business. But then we become the chokepoint, the gatekeeper for the organization. Purpose-driven businesses can avoid this: the leader helps convey the key values and purposes of the business, and unleashes the contributors within the company to apply those principles in service of that purpose in a decentralized, bottom-up fashion.

Thank you for all that. Let’s now turn to the main focus of our discussion. Can you share with our readers a story from your own experience about how you lead your team during uncertain or difficult times?

Times of transition are always unsettling. When I was at the Federal Trade Commission, my boss (Maureen Ohlhausen) became the acting Chairman of the agency. At any moment the President could announce that she was going to be the permanent Chairman — or that someone else would be. As you can imagine, this was an anxious situation for her and for all of us. The easiest thing to do would have been to ignore the greater purpose of the Commission and focus on our needs, worries, and desires. But my boss knew the importance of the FTC’s mission and knew that it couldn’t wait. Instead, she worked hard to fulfill that purpose while she was in the leadership role.

I found her example inspiring during some recent changes in my current workplace. One of the founders of a key initiative in my organization left to join a different organization. As the senior-most contributor to that initiative, I was charged with leading it while advising higher-up leadership on whether it should remain a separate initiative or join with another initiative. I could have focused entirely on my own desires with no regard for the value of the overall organization. But I learned from Commissioner Ohlhausen that real leadership is continuing to pursue the mission of the organization or the institution even when it might not, in the short term, be the best for the leader as an individual.

Did you ever consider giving up? Where did you get the motivation to continue through your challenges? What sustains your drive?

I never did consider giving up. I was motivated by the clear vision of our organization — to break the barriers that keep people from reaching their full potential — plus my strong admiration for the skills and talents of my colleagues. In that environment difficult challenges aren’t made easy, but they are made feasible. I couldn’t always see the path forward, but I knew that was because we were all forging a new path together.

What would you say is the most critical role of a leader during challenging times?

The most critical role of a leader during challenging times is to serve as an example. Some people try to command-and-control their way through difficult times, reacting to external chaos by centralizing decision-making. Even if that works, it is usually confrontational and unpleasant. Rather than dictate actions, the best leaders share the vision of the organization with employees and nurture their understanding of that vision. One of the best ways to do this is by serving as a good example. Great leaders have a realistic but positive attitude about the future, demonstrate good communication and empathy skills, are humble, and always seek to improve themselves. Your colleagues are watching you — act in a way that is consistent with the vision of the organization and inspires others to improve.

When the future seems so uncertain, what is the best way to boost morale? What can a leader do to inspire, motivate and engage their team?

Much of how an organization acts in uncertain and challenging times depends on how the leaders of that organization prepared in in calmer, more certain times. And the key to flexibility and adaptability is structural. Leaders who operate in their proper role — setting and communicating vision while empowering colleagues to solve the problems they face — these leaders have created a structure that can adapt even under significant pressure because all of the individual contributors share a common vision yet have the freedom to bring their unique talents and resources to bear in the pursuit of that vision.

What is the best way to communicate difficult news to one’s team and customers?

When sharing difficult news, it’s critical to be honest and realistic about the challenge but to also put it in the context of the organization and the processes that the organization has in place. Difficult news is always an opportunity to refine, revise, or even radically reform the processes affected by that news. Sugar-coating difficult news sets bad norms for an organization. Focusing too much on the difficult news and not on the processes that will help move beyond it is similarly unrealistic and harmful.

How can a leader make plans when the future is so unpredictable?

We must make plans, but we need the humility to recognize that no plan is perfect. When reality reveals the flaws in our plans, an arrogant leader will forge ahead with the flawed plan but a humble leader will embrace the opportunity to learn from reality.

Plans that depend on the vagaries of the external world will always go awry. But certain internal investments can be more durable over time, and can thus pay off much better for planning. Your marketing plan will need to react to popular sentiment. But your plan for how the marketing department develops, supports, and evaluates new campaigns can remain relevant and functional in a wide range of external circumstances.

Is there a “number one principle” that can help guide a company through the ups and downs of turbulent times?

The number one principle is to think in terms of processes rather than outcomes. Complex systems like human organizations have habits, routines, and norms. These patterns of behavior last much longer than any one external situation, and thus leaders should always be thinking about how pursuing X outcome is affecting the existing processes of the organization. It is short-sighted to pursue a worthy goal in a way that erodes trust among colleagues or that undermines legal compliance or that permanently reduces the capacity of the organization.

Can you share 3 or 4 of the most common mistakes you have seen other businesses make during difficult times? What should one keep in mind to avoid that?

Here are some common mistakes business leaders make in difficult times:

Trying to control what they cannot. Business leaders’ actions contribute to many larger systems, but usually it’s impossible to directly connect their actions to the outcomes. All but the simplest events have multiple inextricably integrated causes. You cannot control what others do, but you can choose how you react. In fact, the only events you have substantial control over are your actions. Focus there, because trying to control what you cannot is a recipe for stress in personal life and in business. Attempting to exert control isn’t just futile; it can actually destroy the very thing you are trying to preserve, like grasping an eddy in a stream.

Pride. Business leaders — like the rest of us — have limited ability to control the results of their actions in the world. As such, they should be modest in their promises to others and yourself — particularly when making decisions that affect other people’s lives. The bigger the potential effect of their decision, the more humble they ought to be when predicting the likely outcome.

Seizing control of decisions. When faced with uncertainty and difficulty, leaders often want to force things back under their control, by centralizing decision making. Yet emergent systems work best when there are simple rules at the lowest level possible. Rules can be simpler at the local level because the domain is smaller and there is less need to relay reliable information. Rather than centralizing decision making several levels removed from the facts, leaders faced with difficult times should double down on efforts to empower those closest to the relevant facts.

Generating new business, increasing your profits, or at least maintaining your financial stability can be challenging during good times, even more so during turbulent times. Can you share some of the strategies you use to keep forging ahead and not lose growth traction during a difficult economy?

The two key ingredients to success under difficulty are ones I’ve mentioned several times above: clear vision and good processes. Vision is the core principles and reason for the organization to exist. An organization full of contributors who internalize the vision of the organization has the potential to be much more adaptable because each individual contributor can bring their talents to the pursuit of that vision without being commanded to do so. “Good” processes are those that delegate and distribute decision making to the appropriate level of the organization. When a business is made up of contributors who share the vision of the organization and are empowered to contribute in the manner they judge best, the organization has the best chance of thriving in unpredictable times.

Here is the primary question of our discussion. Based on your experience and success, what are the five most important things a business leader should do to lead effectively during uncertain and turbulent times? Please share a story or an example for each.

https://www.youtube.com/watch?v=B83Bw1t9rAE

1. Don’t try to control what you cannot.

Your actions contribute to many larger systems, but usually it’s impossible to draw a straight line from what you do to the outcomes. All but the simplest events have multiple, inextricably integrated causes. Most importantly, what other people choose to do isn’t your fault — and it isn’t to your credit, either. You cannot control what others do, but you can choose how you react. In fact, the only thing you have substantial control over are your actions. Focus there.

Trying to control things you ultimately cannot control is a recipe for stress in personal life and a prescription for disaster in public policy. Attempting to exert control isn’t just futile; it can actually destroy the very thing you are trying to preserve — like grasping an eddy in a stream. Leaders can issue commands, but skilled leaders will think of those commands as signals that are inputs to other complex processes — including people. That signal can have a great deal of influence, but it might not achieve what you want. And “what you want” may turn out to have unintended consequences. Growing frustrated when the results from a command differ from what you desired might be a natural impulse, but it is rarely useful.

2. Be humble.

If you cannot control the outcomes of your actions, you should be modest in your promises to others and yourself. Don’t fall for what General Stanley McChrystal calls “The Attribution Myth.” Your successful leadership depends heavily on others, and your efforts might not work. The broader the potential effect of your actions as a leader, the more humble you ought to be about the potential effect and the likely outcome and the more counsel you should seek from those affected. The closer the effect to your own areas of personal experience and knowledge, the more predictable the effect. But as one moves the center of action from yourself to your family to your community to your government, the harder it becomes to predict outcomes of even what seem like simple changes.

3. Push decisions down to the decision makers.

Emergent systems work best when there are simple rules at the lowest level at which the relevant information exists. Rules can be simpler at the local level because the domain is smaller and there is less of a need to relay reliable information. Rather than centralizing decision-making several levels removed from the facts, empower those emergent systems whose boundaries contain the most relevant facts and where the effects will be most directly felt.

4. You can make the world a better place by making yourself better.

You are part of many different dynamic, complex adaptive systems. You have influence, even though you do not have control. But by taking control of what you can — yourself — and no longer grasping for the rest, you can help the various systems which you participate in to become more fitted to their function. An example is Rosa Parks; Parks’ decision on December 11, 1955, to decline to give up her bus seat to white passengers changed her life and helped change the lives of countless others for the better. Her decision was a catalyst for a citywide bus boycott by African Americans that lasted more than a year. It was the catalyst for a legal challenge that was eventually nullified when similar cases forced the city to overturn the segregation ordinance that she was accused of violating. And it turned her into a powerful symbol of the ongoing fight for racial equality.

Consider how little control Rosa Parks had over the bussing situation. She didn’t set the rules. She didn’t have any allies — in fact, three other black people on the bus did get up and move when told to. She couldn’t issue commands to the bus driver or the other passengers. Rosa Parks was arrested and taken from the bus. She also didn’t control the community’s reaction to her arrest (although she certainly contributed to the protest effort). The only thing Rosa Parks did control was her choice to stand and move or to remain seated. But that choice made a real difference because it influenced people.

5. Learn from your constraints and choose them well.

Constraints such as habits or routines are the simple rules that often enable emergent order to produce something complex in our lives or our society. Routines and habits are the result of feedback loops. When you exercise conscious decision-making repeatedly, for example, you push the complex system that is your body and mind toward a new pattern that can maintain its shape in the face of varying conditions. Recognize the wisdom accumulated in habits and routines. But don’t be a slave to them. Be open to revision because conditions will change. Periodically review your habits to see if your unconscious choices are still serving your conscious needs.

Societal institutions, too, are the result of untold individual choices. We can think of them as the habits, routines, and processes of groups. When we participate in an institution, like a church or a social norm, we help shape and perpetuate it. And the institution also shapes us. Just as we should pick our habits carefully and work to develop them, we should also pick our institutions carefully and consciously and seek to strengthen them as well.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Goals are good for setting a direction, but systems are best for making progress. — James Clear, Atomic Habits

This quote captures the practical application of how we as individuals should act in a world of complexity. At the personal level, the level that James is talking about, the systems are our personal habits. James’s point is that lasting personal progress requires understanding and shaping our habits. But his point is also true for much bigger spheres. Our families, communities, states, and even nations are what social scientists call “institutions.” As individuals, the best way to make big impacts on the problems of the world is to connect with other people in these institutions. Thus, just like shaping our habits is the key to individual change, shaping the norms and rules of these institutions is key to societal change.

How can our readers further follow your work?

You can read more about my work at neilchilson.com, follow me on Twitter at @neil_chilson, or subscribe to my periodic newsletter at outofcontrol.substack.com. You can also learn more about my research into emergent order at standtogether.org.

Thank you so much for sharing these important insights. We wish you continued success and good health!

Neil Chilson Of Stand Together: Five Things You Need To Be A Highly Effective Leader During… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Margaret Sweeney Of Stand Together: Five Things You Need To Be A Highly Effective Leader During Turbulent Times

An Interview With Fotis Georgiadis

Communication is the start of any great relationship. Leadership requires intricate communication. The ability to say exactly what you mean is assertive confidence. The quality of my leadership has improved through the delivery of my communication. Addressing challenges directly has given me opportunities to rectify concerns in every area; When I feel overwhelmed or inadequate in any way, I communicate that to my team. Through being honest in my concerns, the trust is solidified when I return the belief in my team to help rectify situations beyond my control. The truth in the proverb; “Two heads are better than one,” allows me to continue to trust the ones closest to me.

As part of our series about the “Five Things You Need To Be A Highly Effective Leader During Turbulent Times”, we had the pleasure of interviewing Margaret Sweeney.

Margaret Sweeney Is living her truth in understanding the value of building quality relationships based on kindness and rooted in love. She has faced turbulent times and eloquently traversed. Leadership is a mindset for Margaret in her continued journey, pathed with the importance of appreciation, authenticity and forgiveness.

Thank you so much for your time! I know that you are a very busy person. Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

Humble beginnings create an appreciation for true value in education, relationships and leadership. Scrapping my way through high school was the beginning of truly deciding where my passion would lead. Four years in community college and an Associates degree was my first accomplishment leading me into motherhood; This is where my true character was beginning to blossom.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘take aways’ you learned from that?

My first experience in a leadership role was a management position at a local boutique, it was here that I gained knowledge of persistence and work ethic. Shortly after being hired I wanted to move up to management, gain expertise rapidly and be knowledgeable in the many product lines we carried in store. What I learned was that learning is a journey, development is a process and kindness is a skill. Upward movement within the business was inevitable for me because I wanted it. When I confronted my superior about a raise she crushed me when she said, “I’m just not feeling it.” To this I responded with overly kind sarcasm!

During my facade performance of being overly kind, I discovered a beautiful reality; Kindness is indeed contagious! My heart was softened throughout the next four years where I became well versed in dozens of boutique product lines and engaging daily side-by-side with my Interior designer mentor, Andrea. Andrea’s first response to my desire to accell gave me a realistic understanding that success is earned through persistence towards betterment of everyone, not a selfish gain. A thank you to the ladies of ‘The Cottage’ would be an understatement of the appreciation I have for each one of them for helping build my foundation of leadership.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

Dianne, she gave me an opportunity that I will always carry with me. One day while behind the register at the boutique I was finishing up registering for Cosmetology school and my dues were just short of the amount I needed for my books. Payday never seemed to come soon enough and I was in a bind; Humbly I requested about $60 from my retired coworker with a promise to repay her in full on payday; To which she proceeded to pull out the hundreds of dollars to pay my total Cosmetology school dues. This kindness does not have a price tag nor did she ever ask for anything in return, she provided me with the seed that one day I will have the means to pay it forward just as she did for me that day.

Extensive research suggests that “purpose driven businesses” are more successful in many areas. When your company started, what was its vision, what was its purpose?

Purpose is the fulfillment feeling that floods through giving life to success. Personal growth, financial security and honest relationships, all require patience and understanding. Through self discovery is purpose. When I began networking the first place I started was LinkedIn where I reached out to CEO’s, Business owners, successful euntipreuers, ect. and inquired why they do what they do. The commonality in the successful individuals I interacted with was their purpose; To help others. Once we no longer are seeking personal gain, the opportunities to impact and inspire become constant. Purpose is not just what you want, it’s beyond self seeking measure and reflects your true character. When times become turbulent do you run to save yourself, or do you choose to procure change for the people? Leadership requires being able to decipher your wants from the needs of others, and being inspired enough to do something about it!

Thank you for all that. Let’s now turn to the main focus of our discussion. Can you share with our readers a story from your own experience about how you lead your team during uncertain or difficult times?

Uncertain and difficult times have been riddled through the recent years we have spent in the pandemic; Globally we all share the effects. Losing motivation, the lack of enthusiasm and feelings of self defeat are overwhelming and crippling; But, when we rely on the right people there is a surge of effective productivity. Leadership is a balance of confidence and courage to admit flaws. When I was unable to see the possibility of progress through adversity there was always a member of my team to reassure me that the everyday steps towards fruition were indeed working!

Did you ever consider giving up? Where did you get the motivation to continue through your challenges? What sustains your drive?

Yes, when giving up is an option it will always be considered; Changing my mindset to succeed no longer allows thoughts of failure. When you stop trying there is no way to win, but remaining diligent in my pursuit to impact the world around me has brought meaningful purpose to my everyday life. Challenges, when welcomed, are opportunities. My motivation is derived from simply being alive! Having the opportunity to impact others in amazing ways is enough to never quit! Everyone holds the power to inspire someone along their own journey. I will continue to enrich the lives I have the honor to be a part of.

What would you say is the most critical role of a leader during challenging times?

Remaining steadfast to the purpose. When any member of your team becomes overwhelmed it is the leader’s duty to reassure their importance. Leadership is the understanding that you can do it, utilizing all the resources available to you and crediting those assisting you along the way. True, valuable success is a team effort! Being a leader does not mean you have all of the answers, it means you have equipped yourself with the resources and fellow leaders to procure the best results for the team.

When the future seems so uncertain, what is the best way to boost morale? What can a leader do to inspire, motivate and engage their team?

The future is always uncertain so the focus must be on the everyday steps of the journey. Gaining new team members, facing new challenges and creating new ideas are all forms of growth and expansion. In these expansive moments we are strengthening our leadership skills by developing ourselves as leaders. Surrounding myself with people who truly want to see my success has encouraged me to gain knowledge in varieties of expertise. Being a ‘forever learner’ continues to keep my hunger for knowledge alive, inspiring those around me to follow by example and expand their knowledge as well. The constant learning from one another feeds new ideas and encourages others input as well.

What is the best way to communicate difficult news to one’s team and customers?

Honesty. Never lie. Bringing up unfortunate news is inevitable as a leader but your team trusts you to be honest; Do not disappoint the people supporting you. When communicating difficult news, be present, physically if you are able, but emotional presents are necessary for highly effective leadership. When a team faces challenges the leader has to be involved to help at every level. If the janitor is sick, sweep the floor yourself, switch the toilet paper roll, take the trash to the dumpster; These are simple ways to be humbled by the support you have surrounding you. Being thankful of the work your teammates are putting in allows delivery of difficult news a bit easier because you are involved in the repercussions. Prove your vested interest to your team by being involved each step of the way towards your goals.

How can a leader make plans when the future is so unpredictable?

As a leader, many responsibilities fall on my shoulders. Goal making is full of variables that have to be considered and constantly reevaluated along the way. Everything in life is subject to change, goal making is not excluded from that. Leaders have to rely on many factors when planning for future endeavors; Business, family, employees, clients and the list goes on. Using optimism to set reasonable goals with reward policies will inspire motivation and enthusiasm. If goals are not met, the leader has a responsibility to their investments to provide options where improvement can be applied.

The path to success is one wooden plank tied to another; Flexible in its ability to retain motion and sturdy enough in the knots facented to each step. No matter how uncertain the future steps feel, the leader has to believe in the assembly team enough to move forward.

Is there a “number one principle” that can help guide a company through the ups and downs of turbulent times?

The “number one principle” to help guide a team through all times; Passion. Your passion for change and betterment has to outway all fears, discomforts and insecurities. A leader deserves to credit the entirety of the team for successes; But, when turbulent times arise, the leader has to own up to failures. In these moments, a strong leader seeks advice. Admitting to shortcomings allows your team access to your vulnerabilities. This will open communication for your personal growth, team comradery and valuable goal setting through collaboration. A true leader breeds leaders by instilling leadership qualities in their team.

Can you share 3 or 4 of the most common mistakes you have seen other businesses make during difficult times? What should one keep in mind to avoid that?

The most common mistakes are all centered around one thing; Selfishness. When the leader begins to crave personal gain above the greater good of the team, trust is broken. Broken trust begins to spiral into a multitude of negativity; Competitive attitudes, exclusion, vindictive behavior, and any other projected turbulence. Internal friction will cause excellent employees to withdraw, valuable ideas to be lost and detrimental repercussions for everyone involved.

Reactive behavior can not be a quality a leader possesses. Do not allow your emotions to dictate your character, use your emotions to inspire your character. Remaining level headed to understand all aspects of each pivotal moment will allow greater opportunities to come to fruition.

Generating new business, increasing your profits, or at least maintaining your financial stability can be challenging during good times, even more so during turbulent times. Can you share some of the strategies you use to keep forging ahead and not lose growth traction during a difficult economy?

Please remember one thing to keep you going; Today your success rate is 100%. You have breath in your lungs and light in your soul; If after you are thankful for those two realizations you can accomplish anything you set your mind on. In the not so distant past, I have faced debt, hunger and loneliness. Understanding that each day provides an opportunity to gain knowledge, wealth and connection; Perhaps not all at once but the willingness to try and obtain one of these will provide the hunger to expand. Traction is not always monumental, it can look like slack or even giving up. When we allow our problems to overwhelm our goals, we lose sight of why we originally set those goals. Remembering why new connections, increasing wealth and obtaining knowledge are necessary will be how you continue to persist through all challenges.

Again; You are operating at a rate of 100% success!

Here is the primary question of our discussion. Based on your experience and success, what are the five most important things a business leader should do to lead effectively during uncertain and turbulent times? Please share a story or an example for each.

Highly effective leadership encompasses many valuable qualities. Turbulent times are unavoidable but offer opportunities to provide a necessary change to improve the trajectory; The main purpose of leadership. Narrowing these leadership qualities down to the five that will assist through turbulent times consists of deciding the importance of characteristics that will equip you to take charge; Create change. Once These five traits are implemented; The quality of leadership will triumph through turbulence.

1.) Communication is the start of any great relationship. Leadership requires intricate communication. The ability to say exactly what you mean is assertive confidence. The quality of my leadership has improved through the delivery of my communication. Addressing challenges directly has given me opportunities to rectify concerns in every area; When I feel overwhelmed or inadequate in any way, I communicate that to my team. Through being honest in my concerns, the trust is solidified when I return the belief in my team to help rectify situations beyond my control. The truth in the proverb; “Two heads are better than one,” allows me to continue to trust the ones closest to me.

2.) Active listening has to be procured and refined through using effective communication. Paired with communication, active listening invites complete understanding. Each individual of the team holds valuable insight from a different perspective; As a leader, engaging with team members to cultivate healthy communication involves displaying the qualities you want to see reflected back to you. When I need to be heard, I ask questions to engage the team’s interest. When people are more inclined to speak than to listen; Leadership should use this information to bridge the gap between ‘What I need’ and ‘What my team needs’. Actively listening to the responses of my team provides more solutions than questions. Knowing what is needed has equipped me to provide steps to improve discomforts.

3.) Organization will assist in navigating through difficult circumstances at a desired pace and orderly fashion. Deciphering the order in which tasks need to be addressed will give an organized outline for completion. Remaining persistent in the order of operations reassures that needs are met prior to wants and desires. Compiling a list of tasks, chores and requirements gives my team a clear outline of expectation. These expectations are categorized by importances and when completion is extremely time sensitive, making goals reward driven helps boost productivity. Working towards a main goal requires a leader to delegate equally important roles to different areas of expertise, simultaneously.

4.) Intuition encompasses trust in yourself with the trust of your team, eliminating second guessing. Believing in your intuition is necessary. Understanding the main purpose as a leader is about being intuitive when others are unsure. When challenges arise there is a risk involved, if my intuition tells me I will lose the trust of someone I trust then the risk is too great to pursue. When the risk of an action introduces a teaching moment to a valued member of my team, the reward is a job well done and a lesson learned. Deciphering the difference between opportunity and failure is reliant on my intuition; Morality is not situational it is either engaged or absent. When I make a conscious decision that will affect everyone within my leadership, I trust myself.

5.) The most important quality anyone can possess in leadership is passion. My only reason for wanting to succeed is to continue my passion of giving back. Today, there are individuals within my community who face; Homelessness, starvation, medical and financial needs that are overwhelming. My mother has worked her life to provide for her family, even in moments that left her with less than she deserved, her passion to raise well rounded women persists. Her interest in providing knowledge for navigation through turbulence in life has equipped me with the passion to take action in procuring a change. Passion is the sweet spot where interest and action meet change! Everyday is an opportunity to impact the world around you, I will do so with the same passion my mother instilled in me; To inspire the next generation to give what I have.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“No one can make you feel inferior.” -Eleanor Roosevelt

I saw this quote on the wall of the library at Mechanicsville Elementary School in the early nineties. The poster was of a girl with a red cape casting a shadow that covered the entirety of the poster, at least that is the image I have. Not knowing who Eleanor Roosevelt was or the definition of the word ‘inferior’, my interest peaked. Today, having researched inferior behavior I can give a reasonable explanation as to why this poster is so vividly impactful in my life. We can not blame others for our pain, hurt or guilt. The answer to liberation is forgiveness. Learning how to forgive is a lifelong process for me. This “Life Lesson Quote” has taught me that knowing my power to forgive will encourage others to be kinder to themselves and refuse to let deflective negativity become influential on their lives. Everyone deserves to see their worth; No one has the power to eliminate that from me. Thank you to Eleanor Roosevelt for her courage and wisdom that continues to inspire generations.

How can our readers further follow your work?

This is my first publication to date. It is my FIRST of many to come, that I can assure you!

I am on LinkedIn (Margaret Sweeney) and will continue to branch out to make valuable connections with individuals inspired by kindness and love. Until next time, Thank you for your time.

Thank you so much for sharing these important insights. We wish you continued success and good health!

Margaret Sweeney Of Stand Together: Five Things You Need To Be A Highly Effective Leader During… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Future Is Now: Tony Ostrom Of WiSA Association On How Their Technological Innovation Will Shake Up The Tech Scene

An Interview With Fotis Georgiadis

Network, always. Meet as many people as possible, get to know them and let them get to know you. Someone’s hidden talent or passion could be the exact asset a team needs to make a good idea great.

As a part of our series about cutting edge technological breakthroughs, I had the pleasure of interviewing Tony Ostrom.

Tony Ostrom has vast experience in developing brands, products and technologies on an international level and currently serves as the President of the WiSA Association. Ostrom has developed product collections and marketing programs at several leading consumer electronics companies over the last 26 years including one of the first WiSA Certified immersive audio systems. His leadership, creativity and technical background in the consumer electronics space drive the Association’s multiple new initiatives as they continue to accelerate growth and market adoption while establishing WiSA as the standard for high-definition, multichannel, wireless audio around the world.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

I love music and sound. I’ve always been fascinated by the ideation, performance, recording and reproduction of sound and the emotional and visceral connections we have with it. I have been a musician since I was seven years old, and I went on to major in Music Engineering Technology and minor in Physics. Physically building audio systems has been a long time passion for me as well, which began with my introduction to the car audio competition space many years ago. Professionally, I have enjoyed roles in sales, technical, marketing and product development, and now I get to wrap a lot of passion and cross-functional experience together at WiSA. We are working closely with great brands to build an exciting new category at the perfect time in the evolution of immersive home audio.

Can you share the most interesting story that happened to you since you began your career?

In 2009, after 14 years in audio, I migrated outside of the world of sound, and it turned out to be the best move I could have made at that time. I’ve always loved audio and sound and I was truly passionate about bringing great solutions to market and share with the world. However, I needed a fresh perspective on how new and innovative technologies can establish and grow categories. I also needed to expand my education with respect to launching advanced products that utilize technologies not everyone might be familiar with. Those two years outside of audio helped me realize two things; I was still very passionate about audio, and I truly enjoyed integrating cutting edge technologies into new products in meaningful and useful ways. I needed to find a way to blend these two desires together. I was fortunate enough to be presented with an opportunity to return to the audio space and work with new technologies and was introduced to WiSA at that time. I knew this technology was special and would play a huge role in the future of home audio.

Can you tell us about the cutting edge technological breakthroughs that you are working on? How do you think that will help people?

What we are doing dramatically simplifies the process of creating an outstanding home cinema that realizes the full entertainment value of the massive amount of content being delivered daily to our homes. Cinema-level audio experiences can be assembled in minutes using interoperable components from numerous brands. These systems are then enjoyed by the whole family as we spend more time at home watching movies, TV, sports and concerts and playing our favorite games.

How do you think this might change the world?

I think our technology will help people spend more quality time safely at home, through the enhancement of home entertainment technology. We like to use the term “investing in the nest“ as we talk about the movement to upgrade various aspects of the home based on individual or family interests. This could include a redesigned kitchen for family gathering and eating, a home gym to avoid leaving the house for a workout, an upgraded backyard for the kids and family events, and, of course, a home cinema with a smart TV and immersive audio system.

Keeping “Black Mirror” in mind, can you see any potential drawbacks about this technology that people should think more deeply about?

There will always be those who stand against wireless technologies because of potential and historical pitfalls. However, the engineering minds behind what we are doing have bested the obstacles of robustness, latency, synchronization, and fidelity, and they have protected the breakthroughs that have enabled the technology to get to where it is today. We will also continue to look forward and make improvements to deal with the changing environment around us.

Was there a “tipping point” that led you to this breakthrough? Can you tell us that story?

I believe the “tipping point“ came when the technology had not only been vetted internally, but when it passed the rigorous due diligence of some of the most well respected brands and some of the best ears in our industry. We work with several outstanding partners, and in many cases, they will settle for nothing but the best. If we were unable to meet their very high standards and pass their rigorous testing, we would not be integrated into their solutions. Certainly, one of the most satisfying steps of this journey was getting the nod of approval from these great partners.

What do you need to lead this technology to widespread adoption?

We have been working on a couple of key areas. The first is greater connectivity to smart TVs. TVs are the cornerstone of the home cinema as they now receive and control the content we seek and enjoy. Today, we have two great means by which to connect to TVs — USB connected transmitters, which connect to all WiSA Ready TVs (LG and Hisense are the first two brands to adopt and deliver TVs in this category), and the universal WiSA SoundSend transmitter for all smart TVs. SoundSend connects via HDMI ARC/eARC and there is now a SoundSend Certification program so TVs can confirm perfect connectivity to SoundSend. The second area is education and visibility of our technology. WiSA is working closely with our members who have products in the field to educate retailers and consumers about the growing wireless home cinema audio category and the benefits it provides to the overall home entertainment experience.

What have you been doing to publicize this idea? Have you been using any innovative marketing strategies?

Absolutely. WiSA has created the WiSA Wave Marketing initiative that connects with the large and growing number of in-market consumers that are visiting the WiSA website to learn about the category. We are also working with our members and retailers to connect these consumers with the brands, products, information and points of sale to get the right solutions in their homes. Additionally, we have created the WiSA Certified Retailer program through which we are working closely with leading retailers who are engaged in promoting the benefits of WiSA and WiSA Certified products and building the category.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I have certainly worked alongside some very talented professionals and great leaders whom I admire at a very high-level. However, when I think of leadership, passion for what you do, IQ/EQ, depth of knowledge and work/life balance, the answer is easily my mom, Becky Ostrom. I watched her climb the ladder from registered nurse to director to consultant to executive without even needing a résumé because her work and reputation spoke so loudly. She has command of every room, receiving respect and admiration, and is always the first one called when the best is needed. She has always been an outstanding example of doing things the right way and I can never thank her enough for that.

How have you used your success to bring goodness to the world?

I think if everyone does their part, things like goodness, happiness and joy all spread out and grow logarithmically. I hope the people I work with and work for enjoy our time together and we feed off of that collective energy. We’ve all been a part of successes and failures and I contend that you either win or you learn. You can take those winnings and learnings and work together to build the next great thing. I try to instill passion, focus and positive energy into the things I am a part of and the things I lead. Hopefully that spurs others to do the same.

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

1. Set ridiculous goals

It may seem more practical to set small, manageable goals and that’s fine as long as they are stepping stones to something greater. Some of the biggest accomplishments I’ve been privileged to be a part of began by excepting a very difficult challenge. Going as far as you can down a very difficult path often yields much better results than settling for 100% of mediocrity.

2. Play as a huge team

Avoid the mindsets of “my job” and “your job,” it’s “the job” and we are all in it together. Illuminate the target brightly so it can be seen clearly by everyone and then use all viable assets and strengths of every team member to their fullest. Anyone should have the opportunity to contribute in any way. This approach allows people to feel comfortable bringing in new and innovative ideas that might not be within the bounds of their core competencies. Good ideas can come from anywhere if we open up the lines of communication and listen.

3. Network, always

Meet as many people as possible, get to know them and let them get to know you. Someone’s hidden talent or passion could be the exact asset a team needs to make a good idea great.

4. Be nimble

Even the best laid plans can run into barriers and often for very good reasons. Markets shift. Consumer interest changes. New technologies disrupt. The list goes on and on. In these instances, being able to analyze the entire situation quickly, edit the scope, set a new trajectory, and share the new plan and reasoning to all involved parties has not only corrected the course but often beat struggling competitors to the finish line.

5. Prioritize fun

We are asking people to invest a significant percentage of their lives into their work. Work-life balance is absolutely important and being blessed with the right professional opportunities that aligns with your passions and skill sets allows the definition of “work“ for an individual to include words like enjoyment, fulfillment, and fun. We should love what we do and have fun doing it.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I’m a firm believer that great ideas and great talents can come from anyone, anywhere, at any time. The key to unearthing these ideas and talents is exposure and education. Connecting the right person with the right skill sets and potential interest with the art form, sport, educational subject matter, conceptual research, etc. can cause a brilliant spark that turns into a raging fire for that person. That’s when we see people be their best and we need to fuel as many of those fires as possible by continually exposing, educating and helping people find what makes them happy and fulfilled.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Try to be perfect, know you won’t be, be okay with that, keep trying.” This is somewhat of a mantra we use in my family. It’s applicable to work, academics, athletics, relationships and a wide range of opportunities and challenges that we face daily. It basically says to always work hard and strive for a perfect outcome so you can get as close to perfection as possible. The key is to drive yourself to do your very best, be okay with the result and move on with no regrets while maintaining a hunger to take on the next challenge with the same positivity and enthusiasm. This works in both individual and team initiatives.

Some very well known VCs read this column. If you had 60 seconds to make a pitch to a VC, what would you say? He or she might just see this if we tag them 🙂

Every important metric surrounding what we are doing is moving in the correct direction. That includes smart TV purchases, the production and accessibility of content featuring multi-channel audio, consumer desire to create better home cinema experiences, integration of wireless technology into home speakers and the ability to easily connect a transmitter to hundreds of millions of installed and newly-purchased smart TVs. We are witnessing the early stages of a paradigm shift in how people enjoy content at home and easily build systems to better enjoy said content. Summit Wireless Technology and WiSA Certification offer the only viable path when fidelity, number of audio channels, synchronization of those channels, latency of audio, brand participation and interoperability are valued features and capabilities.

How can our readers follow you on social media?

You can follow Summit Wireless on Facebook or LinkedIn and WiSA on Facebook, LinkedIn or Twitter.

Thank you so much for joining us. This was very inspirational.

The Future Is Now: Tony Ostrom Of WiSA Association On How Their Technological Innovation Will Shake… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.